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Die nativen KI-Funktionen von Oracle Eloqua und die nahtlose Integration mit Oracle Unity CDP erm枚glichen es unseren Kunden, ein relevantes und effektives Engagement zu f枚rdern, die Anschaffungskosten zu senken und den Customer Lifetime Value zu steigern. Mit den erweiterten gef眉hrten Eloqua-Kampagnen k枚nnen selbst nicht-technische Marketingspezialisten zielgerichtete Multichannel-Kampagnen m眉helos ausf眉hren, konversationsbereite Vertriebschancen generieren und Einblicke in Einkaufsgruppen gewinnen.</q> <p> Stephen Streich <span>Group Vice President of Product Management bei Oracle</span> </p> </blockquote> </div> </section> </div> <div class="f22w2 f22sidebar">  <section class="rc57 rc57v0 cpad" data-trackas="rc57" data-ocomid="rc57" id="form" data-a11y="true"> <div class="rc57w1 cwidth rw-strip"> <div class="rc57w2">  <section class="f24v1" data-a11y="true"> <div class="f24w2">  <iframe data-src="/at/cx/marketing/automation/gartner-mq-marketing-automation/form/" aria-label="Bericht lesen" class="f24 f24v0" scrolling="no"></iframe>  </div> </section>  </div> </div> </section>  </div> </div> </div>  </div> </section>      <section class="rc24 rc24v0 cpad"> <div class="rc24w1 cwidth"> <p> </p> <p>1. Von 2013 bis 2020 war dieser Magic Quadrant als Magic Quadrant f眉r das CRM Lead Management bekannt.</p> <p>2. Im Jahr 2013 wurden wir unter dem Namen Oracle (Eloqua) anerkannt.</p> <p>Gartner, Magic Quadrant f眉r B2B Marketing Automation Platforms, 23. September 2024, Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen</p> <p>GARTNER ist eine eingetragene Marke und Dienstleistungsmarke, und MAGIC QUADRANT ist eine eingetragene Marke von Gartner, Inc. und/oder seinen verbundenen Unternehmen in den USA und international und werden hier mit Genehmigung verwendet. Alle Rechte vorbehalten.</p> <p>Gartner spricht keine Empfehlung f眉r die in seinen ver枚ffentlichten Studien genannten Anbieter, Produkte oder Services aus und empfiehlt Techniknutzern nicht, nur die Anbieter mit den besten Bewertungen oder anderen Auszeichnungen auszuw盲hlen. Die Forschungsberichte von Gartner geben die Meinung des Forschungsunternehmens Gartner wieder und stellen keine Tatsachenangaben dar. Gartner schlie脽t im Zusammenhang mit dieser Studie alle ausdr眉cklichen oder stillschweigenden Gew盲hrleistungen aus, einschlie脽lich der Gew盲hrleistung der Handels眉blichkeit und der Eignung f眉r einen bestimmten Zweck.</p> <p>Diese Grafik wurde von Gartner, Inc. als Teil eines gr枚脽eren Studie-Dokuments ver枚ffentlicht und sollte im Kontext des gesamten Dokuments ausgewertet werden. 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