LIVE Fest 2024 | Case Study

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href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> TikTok </h1> <h2 class="c-hero__subtitle"> LIVE Fest 2024 </h2> </div> <div class="c-hero__button"> <a href="https://youtu.be/ANf8JP3ddUQ" class="c-cta-link c-cta-link--play c-cta-link--white" data-lity> <span class="c-cta-link__text">Play Video</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#play"></use> </svg> </span> </a> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-scaled.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt="" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> TikTok LIVE Fest 2024 </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>LIVE Fest 2024</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2024/05/Hero_TikTok2.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2024/05/02_TikTokLIVE.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2024/05/03_TikTokLIVE.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2024/05/04_TikTokLIVE.jpg"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> A wonderful, content-fueled experience. </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p><span data-contrast="auto">TikTok LIVE Fest is an annual event that celebrates the achievements of TikTok LIVE creators from all over the world and, in 2024, we set out to help Tik Tok bring LIVE Fest to Miami for their most spectacular show yet. </span><span data-contrast="auto"></span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">From the moment creators registered for the event to the culmination of the awards ceremony and after party, we produced an unmissable, immersive experience that amplified </span><span data-contrast="auto">creator connectivity through all touchpoints. We reimagined the red carpet with an impressive TikTok branded entrance and interactive ‘Welcome Wall’ to encourage engagement and creativity. Around the venue, we crafted vibrant installations and content creation moments for creators to go LIVE. The stage design was key, with multiple large phone screens as the backdrop and giant inflatables inspired by key TikTok visuals creating a fun, sharable environment in person, and for online viewers. </span><span data-contrast="auto">Everything was crafted with an unmistakable TikTok look and vibe throughout. </span><span data-contrast="auto"></span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Broadcasted on TikTok to over 3 million viewers, the awards show was hosted by A-list talent Terry Crews and TikTok star TK, with live music performances from Meghan Trainor. Plus, of course, our 400 creators streamed live and involved their followers throughout their experience, from the red carpet to activations and the awards show.</span><span data-ccp-props="{}"> </span></p> <p><b><span data-contrast="auto">Impact</span></b><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">With this wonderful, content-fueled experience, we opened the possibilities for creators and created a ceremony that surprised and delighted audiences everywhere. It generated </span><span data-contrast="auto">55 million impressions, 2.7 million unique viewers, </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">72.7k peak concurrent users</span><span data-contrast="auto"></span><span data-contrast="auto"> and led to 8k+ new TikTok followers. </span><span data-contrast="auto"></span><span data-ccp-props="{}"> </span></p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/entertainment-media/" rel="tag">Entertainment & Media Industry</a>, <a href="https://jackmorton.com/industries/technology/" rel="tag">Technology Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/event-marketing/">Event Marketing</a></b> </li> <li><b><a href="https://jackmorton.com/services/influencer-events/">Influencer Marketing</a></b> </li> <li><b><a 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LIVE Fest 2024 | Case Study | Jack Morton