Where AI meets design: Leveraging the unfamiliar as a business differentiator, Design AI and Tech Awards

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Awards offer corporates large and small an opportunity to create innovative products and solutions to stand out from the competition</p> </div> <div class="col-12 col-lg-8"> <div class="ds-byline-post-date mb-5" > <div class="d-flex align-items-start flex-wrap flex-row"> <div class="byline-photo-wrapper image d-flex flex-row align-items-start me-4"> <div class="media media--type-image media--view-mode-byline-photo-article-page ds-1col clearfix"> <div class="overflow-hidden rounded-pill" > <img loading="lazy" src="https://static1.businesstimes.com.sg/s3fs-public/styles/65x65/public/author/2023/08/24/byline20image.jpg?itok=crh-kvvI" width="65" height="65" class="image-style-_5x65" /> </div> </div> </div> <div class="content"> <h4 class="mt-0 mb-1"> <a href="https://www.businesstimes.com.sg/authors/goh-ruoxue" class="font-sans-serif foo fs-6 fw-600 text-black">Goh Ruoxue</a> </h4> <div class="font-public-sans fw-400 fs-675 text-gray-650"> <span>Published Thu, Nov 21, 2024 · 5:00 am</span> </div> </div> </div> </div> <div class="main media mt-4 carousel slide" id="article-image" data-bs-controls="true"> <div class="carousel-inner"> <div class="carousel-item" > <div class="media media--type-image media--view-mode-article-page ds-1col clearfix"> <div class="image" > <picture> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_desktop/public/articles/2024/11/23/daita202025judgeprof20tai20lee20siang_0.jpg?VersionId=JmAViL8NwA33kMbz.okrQWrjjXbnpd62&itok=S7GpF7-8 1x" media="all and (min-width: 992px)" type="image/jpeg"/> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_mobile/public/articles/2024/11/23/daita202025judgeprof20tai20lee20siang_0.jpg?VersionId=tAaM9NyzBav3uSu9IZ1zIZQzFXybu4c.&itok=F6kVQ0f5 1x" type="image/jpeg"/> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_desktop/public/articles/2024/11/23/daita202025judgeprof20tai20lee20siang_0.jpg?VersionId=JmAViL8NwA33kMbz.okrQWrjjXbnpd62&itok=S7GpF7-8 1x" media="all and (min-width: 992px)" type="image/jpeg"/> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_mobile/public/articles/2024/11/23/daita202025judgeprof20tai20lee20siang_0.jpg?VersionId=tAaM9NyzBav3uSu9IZ1zIZQzFXybu4c.&itok=F6kVQ0f5 1x" type="image/jpeg"/> <img src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_fallback/public/articles/2024/11/23/daita202025judgeprof20tai20lee20siang_0.jpg?VersionId=ePtKchIxoUVaF2hIlmKLIPj3Ea7sNIap&itok=4kd4nCZ8" /> </picture> </div> <div class="caption-wrapper p-2 text-white fs-75"> <div class="caption d-inline" > Prof Tai Lee Siang, a veteran architect and urban designer, believes if AI is used cleverly, it can quickly cut through many 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href='https://subscribe.sph.com.sg/publications-bt/?utm_campaign=bt_subscription&utm_medium=sph-publication&utm_source=subshare-bt&utm_content=subscribebutton-expiredlink-pay' target='_blank'>here</a>.</p> </div> </div> </div> </div></div> </div> <div class="ds-wrapper body mt-4 article-content-rawhtml font-public-sans fs-5125 fw-300"> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <p>THE unique convergence of artificial intelligence (AI) and design is a game-changer enabling a larger pool of young talent to become innovators, said Singapore University of Technology and Design (SUTD) deputy president and chief innovation and enterprise officer Tai Lee Siang. </p> <p>“Singapore is a small country – we don’t have infinite resources to produce things, let alone just design them,” said Prof Tai, who chairs the judging panel for the <a href="/events-awards/design-ai-tech-awards/bt-sutd-launch-new-design-ai-tech-awards" target="_blank">newly launched Design AI and Tech Awards</a> (Daita) jointly organised by <em>The Business Times</em> and SUTD.</p> <p>“This (leveraging design and technology) can make manufacturing even more precise, more efficient, so that we don’t have to depend on either big land space or a big pool of unskilled labour to produce high-quality products and solutions that benefit society and bring a new dimension of economic growth.” </p> <div class="mb-5"><div id="dfp-ad-imu1"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-imu1'); }); </script> </div> <script type="text/javascript"> if( window.innerWidth<=740 && document.getElementById("dfp-ad-imu1-mobile") != null) { var element = document.getElementById("dfp-ad-imu1"); element.parentNode.removeChild(element); document.getElementById("dfp-ad-imu1-mobile").id = "dfp-ad-imu1"; } </script> </div> <p>Daita aims to encourage innovators from all enterprises<strong> </strong>– startups, small and medium-sized enterprises<strong> </strong>(SMEs) and large corporations – to harness design and technology to develop<strong> </strong>ground-breaking solutions that tackle real business challenges.</p> <p>The veteran architect and urban designer told BT that SUTD, founded 15 years ago, had already seen the potential in AI eight years ago. </p> <p>But the technology was not yet mature then, and there weren’t enough suitable contexts for it to find applications, he said.</p> <div class="border-top p-4 border-gray-250"><div class="view view-articles view-id-articles view-display-id-see_also"> <div class="view-header"> <h2 class="fs-7 fw-300 m-0">SEE ALSO</h2> </div> <div class="view-content row"> <div> <article class="h-100 node node--type-article node--view-mode-card-headline-only ds-1col clearfix"> <div class="card border-0 h-100"> <div class="card-body"> <h2 class="card-title" > <a 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10.7192L14 0.719238" stroke="#2B2B2B" stroke-width="2"/> </svg> </button> <div class="text pt-4 fs-5125 fw-600"></div> </div> </div> </div> </div> <div class="mb-5 text-center"><div id="dfp-ad-midarticlespecial"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-midarticlespecial'); }); </script> </div> <script type="text/javascript"> if( window.innerWidth<=740 && document.getElementById("dfp-ad-midarticlespecial-mobile") != null) { var element = document.getElementById("dfp-ad-midarticlespecial"); element.parentNode.removeChild(element); document.getElementById("dfp-ad-midarticlespecial-mobile").id = "dfp-ad-midarticlespecial"; } </script> </div> <p>The autonomous university – one of the six in Singapore – realised sometime in 2017 or 2018 that its design process and technology formation could do with such a booster, and SUTD pioneered what he describes as the “first-of-its-kind” degree programme known as design and artificial intelligence. But AI is just one of the many technologies that Daita will focus on. </p> <p>“Technology is never in silos; AI is never operating alone by itself,” he said. “We hope to see an integration of AI with other technologies, other disciplines – such as humanities, arts and social sciences, geography and history – and manifest in different forms.” </p> <p>Award submissions, now open, will be assessed across six criteria: design-thinking process and strategies; originality; utilisation of AI and advanced technologies; ethical consideration and sustainability; aesthetic and functional qualities; and quantitative and qualitative impact. </p> <p>The six touchstones are weighted equally so that contenders use the opportunity to address a range of factors rather than simply try to score higher in one pillar, said Prof Tai.</p> <p>“My personal take is that if we use AI cleverly, it can speedily cut through some of these unknowns,” he said. </p> <p>“Unknown to us, but actually, there is known data out there and that’s where AI can help us create products and solutions that reduce carbon emissions and, at the same time, manage the cost of production, uncertainties and risks of some of these new creations.” </p> <p>His word of advice for potential participants of the awards: Watch the size of the submission. </p> <p>“As a start, look at something scalable; in terms of AI application, something that is more human-scale enables us to appreciate its real benefits, versus something that is so huge that we can see it in only in astronomical figures, but can’t really feel its impact on society.”</p> <h2>Impact is key</h2> <p>Across the board, several other judges agreed that impact is the order of the day. </p> <p>Laurence Liew, director for AI Innovation at AI Singapore, said: “I would be particularly excited to see real-world impact – submissions that demonstrate practical applications solving actual design challenges.” </p> <p>AI Singapore is a multi-party effort launched in 2017 between various economic agencies and academia to accelerate local AI adoption by the industry.</p> <p>The focus would be on deployable solutions rather than just proof-of-concepts, he said.</p> <p>End-to-end solutions that demonstrate a comprehensive understanding of the entire AI lifecycle – from data collection and model development to deployment and maintenance – would earn brownie points with him as well. </p> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/11/23/daita202025judgelaurence20liew_0.jpg?VersionId=HLefo25UlWMfUtTeTubz6SrI1hm1tMIq&itok=MSPzvQvB" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">Submissions that show practical applications solving actual design challenges are among those that AI Singapore’s director for AI Innovation Laurence Liew hopes to see from submissions for the awards. PHOTO: LAURENCE LIEW</figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <p>GreenA Consultants senior partner Farizan d’Avezac De Moran noted that beyond just having an idea that leaves a marked effect on society, contenders must also be able to communicate that impact clearly.</p> <p>“If they are proposing an integration platform, they need to be able to articulate what it is for and why, and, if possible, address situations on the ground,” she said.</p> <p>Simply telling the judges that this is a great product would not cut it, said Farizan. </p> </div> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/11/23/daita202025judgefarizan20de28099avezac20de20moran_0.jpg?VersionId=Qm.EvzqSS9sfhxfy2pjD8UUYSNvTAfSB&itok=zLPMicOj" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">Contenders must be able to articulate the impact of their submissions clearly, says GreenA Consultants’ senior partner Farizan d’Avezac De Moran. PHOTO: FARIZAN D’AVEZAC DE MORAN</figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <h2>Symbiosis of tech and design</h2> <p>Positive impact aside, Dawn Lim, the executive director of national design agency DesignSingapore Council, also has her eye on submissions that tackle issues arising from the use of technology. Examples include projects promoting inclusivity, mental health and the ethical use of AI.</p> <p>“It is important to remember that technology still needs human-centric-driven solutions to harness its potential, address its pitfalls and prioritise our well-being,” she said. </p> <p>Initiatives such as Daita showcase the symbiotic relationship between the fields of design and technology, she added. </p> <p>“It is not only a platform to celebrate the achievements of the winners, but a valuable opportunity for the cross-sharing of best practices from organisations which have leveraged technology to develop better solutions through design.”</p> </div> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/11/23/daita202025judgedawn20lim_0.jpg?VersionId=bUXQZe_Hm4AoHdoOEpBLZdAYbJwolnn0&itok=V3USxEAF" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">DesignSingapore Council executive director Dawn Lim believes it is important to remember that technology still needs human-centric-driven solutions to harness its potential, address its pitfalls and prioritise human well-being. PHOTO: PENORAMIC PUBLISHING </figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <p>Said BT editor Chen Huifen, who is also on the judging panel: “We are looking for enterprises that apply AI in their businesses – be it in work processes, business models, or revenue streams – to drive growth.</p> <p>“AI enablers, SMEs and large enterprises are all welcome to participate, as long as they believe they have used AI intelligently to create impactful, measurable outcomes that set them apart in their industry.”</p> <h2>Application details</h2> <p>Applications for Daita are open until Dec 31. </p> <p>There are three award categories: Product Design, System Design and Spatial Design. </p> <p>A top prize will be awarded to one solution in each category, and winning contenders will be invited to a presentation event. 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