Tech Web Design | Dynavics Website Case Study

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They challenged us to create a streamlined user journey that clearly demonstrated their service offering.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 Weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Technology</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B</dd> <dt class="title">Website Goal:</dt> <dd class="text">Generate New Leads, Improved Look and Feel</dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Digital Marketing & Brand Identity</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #293038;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201322'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/DynavicsWeb_Image2.jpg" alt="" height="1322" width="1920" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding text-black" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li>Adobe XD Wireframe Prototypes</li> <li>Adobe XD Design Prototypes</li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress Development</a></li> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO Strategy</a></li> <li><a href="https://www.plugandplaydesign.co.uk/brand-identity-design-services/">Brand Identity</a></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1 x Website Designer</li> <li>1 x Brand Designer</li> <li>1 x WordPress Developer</li> <li>1 x Digital Marketing Specialist</li> <li>1 x Quality Assurance Tester</li> <li>1 x Project Manager</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/DynavicsWeb_Image3-2.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(11,22,54,0);"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Our approach</h2> <p>We created a new brand identity and website for Dynavics, delivering a fresh look that would stand out in their market. The new website was built with performance in mind and with a digital strategy at the heart of all decisions. This approach has enabled Dynavics to grow their search engine rankings and increase their lead generation via the website.</p> <p><a class="btn -medium-grey -external-link" href="https://dynavics.co.uk/" target="_blank" rel="noopener">View site</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #062418;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-white" style=" padding-top: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Content architecture</h2> <p>The existing Dynavics website had a complex content structure that made it difficult for users to navigate and find content. We restructured the website to improve the user journey and accessibility of content</p> <p>Our digital strategy work identified key landing pages and website entry points so we could create optimised user journeys that ended with a conversion.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201401%202560'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/Group-11627-3.jpg" alt="" height="2560" width="1401" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 10%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Brand</h2> <p>The Dynavics brand was dated and easily overlooked when presented side by side with competitors. They challenged us to create a new look and feel that would stand out in their market and attract new customers.</p> <p>We completely overhauled their brand identity including their logo, colour palette, typography and imagery. We also introduced shape and form to add depth and visual interest to the brand, creating a distinct ‘Dynavics’ look that was recognisably theirs.</p> <p><a class="btn -medium-grey -external-link" href="https://www.plugandplaydesign.co.uk/tech-branding-agency/">See the brand case study</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/DynavicsWeb_Image5.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f4fafa;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201298%20731'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/Mask-Group-863.jpg" alt="" height="731" width="1298" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Dynavics design style </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The website has a distinctive look and feel. It uses the new brand elements to deliver a recognisable branded design.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201299%20730'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/DynavicsWeb_Image6.jpg" alt="" height="730" width="1299" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Dynamic assets </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We created dynamic brand assets to elevate the website design and provide an engaging user experience.</p> </div> </div> </div> </div> <div class="inner v-padding text-dark" style=""> <div class="showcase-container"> <div class="image-container -drop-shadow"> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201298%20731'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/DynavicsWeb_Image7.jpg" alt="" height="731" width="1298" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Signposting </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We used colour cues to help signpost user journeys throughout the site.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Digital strategy and SEO</h2> <p>We undertook a detailed SEO and competitor analysis process to recommend key actions that would improve the performance of the new website. We used the data to inform the new content structure and recommend which pages should be created or removed from the new site.</p> <p>We assigned realistic keyword targets for the Dynavics website, enabling them to grow their rankings.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 bg-colour-dark-grey text-light" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20370%20370'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/Louise-headshot.png" alt="" height="370" width="370" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>We started working with Plug & Play to redefine our brand identity and update our outdated website. Their team delivered an outstanding project from start to finish and have provided amazing ongoing support ever since.</p> <p>Since launching, we’ve seen a significant boost in lead quality and received great feedback on our distinct branding and logo, this has really helped us stand out against competitors. The skillset and project methodology of the whole team is remarkable, we look forward to working with Plug & Play again in the future!</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20370%20370'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2022/02/Louise-headshot.png" alt="" height="370" width="370" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p>Louise Woodruff, Communications Officer, Dynavics</p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div 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