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class="leftmenu whitebg p10"><li id="menu-item-332" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-332"><a href="https://www.youronlinechoices.com/den/">Forside</a></li> <li id="menu-item-331" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-7 current_page_item menu-item-331"><a href="https://www.youronlinechoices.com/den/om-adfaerdsbaseretannoncering" aria-current="page">Om</a></li> <li id="menu-item-326" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-326"><a href="https://www.youronlinechoices.com/den/dine-valg">Dine valg</a></li> <li id="menu-item-329" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-329"><a href="https://www.youronlinechoices.com/den/fem-gode-tips">Fem gode tips</a></li> <li id="menu-item-330" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-330"><a 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Denne hjemmeside er udarbejdet i håbet om, at øge forståelsen for begrebet for alle.<br /> <br /> Adfærdsbetinget reklame er en aktivitet med udgangspunkt i den internetsøgning, der foregår, og den giver mulighed for, at der reklameres for bestemte produkter hos de brugere, der er interesserede i disse produkter. Denne aktivitet er sikker og gennemskuelig, og den formidler indsigt til dig som forbruger.<br /> <br /> Denne hjemmeside vil både give dig en indgående forklaring af dine valg på internettet, og den vil også forklare, hvordan du kan fravælge adfærdsbaseret annoncering.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Hvad er adfærdsbaseret annoncering?</strong></span><br /> <br /> Adfærdsbaseret annoncering (også kaldet interessebaseret reklame) er at lægge reklamer ud på de hjemmesider, du besøger, og gøre dem mere relevante for dig og dine interesser. På baggrund af brugernes tidligere internetsøgningsaktiviteter opdeles de i grupper med interessefællesskab, og derefter modtager de reklamer, der passer til deres interesser. På denne måde bliver reklamerne så relevante og nyttige som muligt.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Hvordan fungerer det?</strong></span><br /> <br /> Forestil dig, at du planlægger at holde ferie i Rom. Du går ind på en hjemmesides afsnit om Rom, og læser et par artikler om, hvor du vil bo, og hvad du skal se. Senere går du på nettet igen, og mens du læser om dit yndlingsfodboldhold, ser du en reklame for en middag i Rom til halv pris eller et tilbud på rabat billeje i Rom. Disse skræddersyede reklamer modtager du, fordi du og andre som dig, har vist interesse for Rom. Dette giver dig større udbytte af din erfaring med nettet, du benytter en teknologi, der kun findes på nettet – og du modtager færre reklamer, som ikke interesserer dig.<a href="https://www.youronlinechoices.com/den/helpful-information">Klik her for at fravælge adfærdsbaseret annoncering.</a></p> <p style="text-align: center;"><img class="size-full wp-image-172 aligncenter" title="what is behavioural advertising" src="https://www.youronlinechoices.com/den/wp-content/uploads/2011/07/Hvad-er-adfærdsbaseret-anno.gif" alt="Hvad er adfærdsbaseret annoncering?" width="397" height="494" /></p> <p>Denne form for målrettet reklame tager udgangspunkt i tidligere netsøgningsaktivitet, derfor kaldes det almindeligvis for adfærdsbaseret annoncering på internettet. Da det er baseret på tidligere netsøgning, er adfærdsbaseret annoncering forskellig fra andre former for reklamer på internettet som for eksempel kontekstuel annoncering. Kontekstuel reklame baseres på den hjemmeside, du er inde på i et givet øjeblik.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Hvordan beskyttes mine personlige oplysninger?</strong></span><br /> <br /> Alle udbydere af adfærdsbaseret annoncering skal overholde EU-reglerne og i Danmark skal man desuden overholde dansk lovgivning. Som hovedregel benyttes ingen personoplysninger ved målrettet reklame, idet den ikke identificerer brugeren – dig – i den virkelige verden. Data vedrørende din internetsøgningsaktivitet indsamles og analyseres anonymt. Hvis denne analyse giver anledning til særlig interesse, vil en cookie – en lille datafil, som mange hjemmesider bruger til at lagre nyttig information, der forbedrer dit brug af internettet – blive anbragt i din computer, og denne cookie (ikke dine internetsøgningsdata) bestemmer så hvilke reklamer du modtager. Bruges der personhenførbare data (for eksempel registreringsdata), skal den pågældende bruger være blevet informeret om det gennem hjemmesidens beskyttelse af personlige oplysninger i forbindelse med registrering af en bestemt ydelse. Man kan altid vælge, om man ønsker at modtage mere relevante reklamer eller ej, og der kræves tilladelse til brug af personhenførbare oplysninger.<br /> <br /> Du kan kontrollere hvilke cookies du vil acceptere eller afvise. Virksomheden, der indsamler og bruger oplysningerne, tilbyder dig også at afvise adfærdsbaserede reklamer. Klik her for at fravælge adfærdsbaseret annoncering. <a href="https://www.youronlinechoices.com/den/opt-out">Klik her for at fravælge adfærdsbaseret annoncering.</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Hvis jeg har andre spørgsmål? Et par nyttige henvisninger:</strong></span><br /> </p> <ul> <li><a href="https://www.youronlinechoices.com/den/faqs">Vores ofte stillede spørgsmål – OSS – skulle gerne kunne bidrage med svar på andre spørgsmål.</a>.</li> <li><a href="https://www.youronlinechoices.com/den/five-top-tips">Vi foreslår også fem gode tips til hjælp til forståelse og beskyttelse af personlige data på nettet.</a></li> </ul> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-366" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-366"><a href="https://www.youronlinechoices.com/den/almindelige-betingelser">Vilkår og betingelser</a></li> <li id="menu-item-367" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-367"><a href="https://www.youronlinechoices.com/den/vi-beskytter-dine-personlige-oplysninger">Vi beskytter dine personlige oplysninger</a></li> <li id="menu-item-333" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-333"><a href="https://www.youronlinechoices.com/uk/feedback">Kontakt</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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