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.c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn { border: 2px solid #fff; color: #658d95; background: #fff; } .c-home-marketing a:hover, .c-service-projects__list:first-of-type .mc-modal .content__button .button:hover, .c-service-projects__list:first-of-type .o-btn:hover, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button:hover, .c-service__related .c-services-list__card:first-of-type .o-btn:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .mc-modal .content__button .c-service-projects__list:first-of-type .button:hover, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button:hover, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .o-btn--alt:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover { background-color: #658d95; color: #fff; } .c-footer__partner-logo a:hover { opacity: 1; } /********site map************/ .html-sitemap { display: flex; flex-wrap: wrap; justify-content: space-between; } .html-sitemap div > ul > li { list-style: none; left: 0; padding-bottom: 20px; } .html-sitemap > div > ul { border-bottom: 1px solid rgb(13 42 39 / 90%); } .html-page-sitemap > ul{ display:flex; flex-wrap:wrap; } .html-page-sitemap > ul > li{ width:100%; } @media(min-width:1024px){ .html-sitemap > div { width: 48%; float: left; } } /********site map************/ .page-template-tmpl-single-service .c-service__related .c-services-list__card.ecom-section{ background-color: #f1c9b6; } .page-template-tmpl-single-service .c-service__related .c-services-list__card:first-of-type, .page-template-tmpl-single-service .c-service__related .c-service__related-title { background-color: #7ed3cb; } .home .c-services-list .c-services-list__card.ecom-section .c-services-list__info { transform: unset!important; } /*Start Dropdown level 2*/ .c-nav .sub-menu{ border-radius:0; } .c-nav .sub-menu li:hover { opacity: 1; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: inline-block; margin-left: 5px; width: 20px; height: 20px; background-image: url(/wp-content/themes/emote/assets/img/chevron-right-arrow.png); opacity: .5; background-size: cover; background-position: center; background-repeat: no-repeat; -webkit-transition: .25s; -o-transition: .25s; transition: .25s; position: absolute; top: 3px; right: 0; } .c-nav .sub-menu li.menu-item-has-children .c-nav__subnav-toggle{ display:none; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display:inline-block; } .c-nav .sub-menu li:hover > a{ color: #707070; } ul.sub-menu li.menu-item-has-children:before{ display:none; } .sub-menu span.c-nav__subnav-toggle { display: none; } ul.sub-sub-menu { position: absolute; width: 613px; right: -610px; top: -24px; left: unset; transform: translateX(6%); background: #F6F6F5; padding: 12px; opacity: 1; columns: 2; border-radius: 0; } ul.sub-menu li.menu-item-has-children .sub-sub-menu{ display:none; } ul.sub-menu li.menu-item-has-children:hover .sub-sub-menu, ul.sub-menu li.menu-item-has-children:hover:before{ display:block; opacity: 1!important; } ul.sub-menu li.menu-item-has-children:before { content: ""; position: absolute; top: 7px; right: -35%; width: 20px; height: 20px; background-color: #fff; -webkit-transform: translateX(-50%) rotate(45deg); } /*END Dropdown level 2*/ .c-footer__partner-logo { margin-bottom: 10px; width: 85%; } .twoblocks { display: flex!important; column-gap: 10px; } .twoblocks { display: flex!important; column-gap: 10px; } .newblock { align-items: baseline; } .c-footer__partner-logo img:nth-child(1) { width: 70px; height: 70px; } .twoblocks > img { width: 47% !important; height: 100px !important; object-fit: cover; } .c-footer__partner-logo img { margin: 10px 0; } .twoblocks a { margin-bottom: 0; } .twoblocks > a { width: 55% !important; } .twoblocks.newblock > img { width: 55% !important; height: auto !important; margin: 0!important; } .twoblocks.newblock > a { width: 45% !important; height: auto !important; margin: 0; } .c-footer__partner-logo .twoblocks.newblock a img { height: auto !important; margin: 0!important; } .c-footer__partner-logo .twoblocks a img { width: auto !important; max-width: 100%; height: 100px !important; object-fit: cover; } .c-page__video-wrap.pad-bottom { padding-bottom: 100px; } .post-669 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-669 .custom-plogos .c-service-marketing__logos-each img { max-height: 100px; max-width: 215px; } .post-669 .custom-plogos .c-service-marketing__logos-all { margin-top: 0px; } .post-665 .custom-plogos .o-layout__item { width: 100%!important; } .pplogos .c-service-marketing__logos-all{ margin-top:20px; } .pplogos .c-home-clients__top { margin-top: 40px; } .pplogos .c-service-marketing__logos-each img { max-height: 120px; max-width: 215px; object-fit: contain; } .post-665 .custom-plogos .c-service-marketing__logos-each img { width: auto; max-width: 215px; object-fit: contain; max-height: 100px; } .post-665 .custom-plogos .c-service-marketing__logos-each { flex: 0 0 33.33%; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-665 .custom-plogos .c-service-marketing__logos-all { justify-content: center; } .pplogos .c-service-marketing__logos-each { flex: 24.33%; } .c-section.c-service-partners2 h6 { position: relative; } .c-page__video-wrap h2 { font-size: 48px; text-align: left; margin: 0 auto 36px; text-transform: capitalize; } iframe.page_vimeo_vdo { width: 100%; height: 676px; } .c-page__video-wrap { background: #fff!important; padding-top: 150px; } .c-home-clients__each { width: 50%; } .career-heading { font-size: 4rem; font-weight: 500; } .next-post-title { font-weight: 400; text-transform: uppercase; font-size: 16px; } @media (max-width: 768px) { .c-top-wrapper { min-height: 100px; } .home .c-top-wrapper { min-height: auto; } .c-top.fixed { padding: 20px 0; background:rgba(255,255,255,1)!important; } .c-top{ transition: all 0.5s ease-in-out; } .c-top.fixed .c-header.o-wrapper{ padding: 10px 24px; } .sub-menu.menu-depth-1{ display:block; } .page-id-669 .c-service-partners2 img { max-width: 100%; } .page-id-669 .c-service-sections .c-section { margin-bottom: 0px; } .page-id-669 .c-service-partners img { margin-left: auto; margin-right: auto; margin-bottom: 33px; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display: none; } .c-nav .sub-menu li.menu-item-has-children:hover .sub-sub-menu{ display: none; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: none; } .c-footer__partner-logo { width: 70%; margin: 0 auto; max-width: 228px; } .c-footer__partner-logo > div:first-child { column-gap: 10px; } .c-footer__partner-logo img:nth-child(1) { margin-left: 0!important; margin-right: 0!important; } .twoblocks > img { width: 47% !important; height: auto!important; object-fit: cover; } .c-footer__partner-logo .twoblocks a img { height: auto !important; } .c-footer__partner-logo .twoblocks.newblock img:nth-child(1) { height: 79px!important; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 15px; padding: 0; width: 50%; } .post-665 .custom-plogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-width: 180px; max-height: 130px; } .pplogos .c-service-marketing__logos-each { width: 50%; margin-bottom: 15px; padding: 0; } .pplogos .c-service-marketing__logos-each img { max-height: 130px; max-width: 180px; } .pplogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .c-page__video-wrap h4 { font-size: 32px; } .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } .c-home-clients__each img { max-height: 130px; } .c-page__video-wrap { padding-top: 100px; } iframe.page_vimeo_vdo { height: 450px; } } @media (max-width: 767px) { .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } iframe.page_vimeo_vdo { height: 204px; } } .page-template-tmpl-single-service .c-section.c-service-success-story { margin-bottom: 0px; } .page-template-tmpl-single-service.page-child .c-section.c-service-success-story { margin-bottom: 80px; } /*-------CSS S---------*/ .c-footer__links-dm:not(:first-of-type) { margin-bottom: 10px; line-height:25px; } .js-showreel-modal { cursor: pointer; } .c-header__toggle, .c-header__close { cursor: pointer; } .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.6rem; line-height: 1.2; font-weight: 700; margin-bottom: 24px; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #fff; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: transparent; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: #fff; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn, .c-service-sections .c-section.c-service__related a.o-btn { background: #fff!important; color: #f1c9b6!important; } .c-service-sections .c-section.c-service__related .c-services-list__card a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn:hover, .c-service-sections .c-section.c-service__related .c-services-list__card.ecom-section a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } body .c-blogs-top a.o-btn.o-btn--alt { background: #fff !important; color: #f1c9b6 !important; } body .c-blogs-top a.o-btn.o-btn--alt:hover { background: transparent !important; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: transparent; color: #fff; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #fff; color: #7ed3cb; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn{ border: 2px solid #658d95; color: #fff; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn:hover{ color: #658d95 !important; background-color: #fff !important; } .home .c-home-success a { background-color: #fff; color: #70abad; border: 2px solid #fff; } .home .c-home-success a:hover { background-color: #70abad; color: #fff; border: 2px solid #fff; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn { background: #fff!important; color: #7ed3cb!important; } body .c-service-sections .c-section.c-service__related.no-padd .ecom-section a.o-btn { color: #f1c9b6 !important; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn { border: 2px solid #658d95; color: #fff!important; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn:hover { border: 2px solid #658d95; color: #658d95!important; background-color: #fff !important; } /*----------24 may s---------*/ .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: #658d95; color: #fff; } .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: transparent; color: #658d95; } .single-ra-project .c-project__nextpost-info a { color: #658d95 !important; } .single-ra-project .c-project__nextpost-info a:hover { background: transparent; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: #fff; color: #7ed3cb; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #7ed3cb; color: #fff; } /* Emote Dev CF7 */ .wpcf7-checkbox { max-width: 730px; } .wpcf7-response-output { padding: 10px 0; margin: 5px 0 10px 0; font-weight: 500; font-size: 24px; position: unset; bottom: 99%; clip: unset; border: 0; background-color: transparent; } .wpcf7-description h2 { font-size: 24px; font-weight: 700; } .input-wrap.submit.animated.full-visible, .input-wrap.submit input[type="submit"] { cursor: pointer; color: #fff; } .input-wrap.submit.animated.full-visible:hover, .input-wrap.submit:hover input[type="submit"]:hover { color: #658d95; } /* New Code for Yanni Start */ /* Mobile Nav */ .c-top.nav-open { background: #fbfbfb!important; } .c-header__close-icon { color: #565656; } .c-top.nav-open .menu-item a, .c-top.nav-open .c-social a { color: #2e2e2e!important; } @media (max-width: 999px){ .c-top-headerbg video { margin: 46px -5%; } .c-top { padding: 10px 0px; } .page-id-7 .c-logo-wrap { margin-top: 0px; } .c-logo-wrap { margin-top: 10px; } } /* Mobile Nav End */ /* Menu Toggle */ .c-header__toggle-icon { color: black!important; } /* Menu Toggle End */ /* Book Meeting */ @keyframes pulse-animation-blue { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 8px rgb(255 255 255 / 0%);} } .c-header__button { animation: pulse-animation-blue 2s infinite!important; } /* AI Button */ @keyframes pulse-animation-bluee { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 14px rgb(255 255 255 / 0%);} } .toggle-image { animation: pulse-animation-bluee 2s infinite!important; } /* Book Meeting End */ .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-weight:500; } .page-id-7 .c-services-list h2 { opacity: 0.6; font-weight: 600; } .c-nav__subnav-toggle { background-image: url(https://www.emotedigital.com/wp-content/themes/emote/assets/img/select-arrow.png); background-size: contain; } .c-top { background: white; box-shadow: 0px 4px 20px 0px #00000030; } .c-header a { color: black; } .page-id-7 .page-title { font-weight: 800!important; background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; -webkit-background-clip: text!important; -webkit-text-fill-color: transparent; line-height: 1; } .page-title { font-weight: 600; } .c-header__logo { color: black!important; } .c-home-intro .intro-para > p { font-weight: 300; } /* Brand Images */ .c-home-clients__each img { filter: none!important; } @media (min-width: 48.125em) { .c-home-clients__each img { /* max-height: 150px; */ margin-bottom: 11px; width: 94%; } } @media (max-width: 769px){ .c-home-clients__each img { width: 95%; margin-bottom: 12px; } } /* Brand Images */ /* Font Size Copy */ @media (max-width: 769px) { .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.5rem; } } .c-work__categories { display: none; } @media (max-width: 450px) { .c-home-about__list img { width: 80px; } } .int-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit; } .intt-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit!important; } .fixed .c-header__toggle { margin-top: 3.5%; } .page-id-7 .fixed .c-header__toggle { margin-top: inherit!important; } /* New Code for Yanni End */ /* Start Partner Logo section*/ .o-layout.c-service-ecom__list.pplogos .o-layout__item{ padding-left:0; margin-bottom: 0px; } .o-layout.pplogos{ margin-left: 0; display: flex; flex-flow: row wrap; align-items: flex-start; justify-content: center; } .pplogos .c-service-marketing__logos-each, .o-layout.c-service-ecom__list.pplogos .o-layout__item { flex: 20%; width: 50%; max-width: 20%; } .c-service-marketing__logos-each { padding-left: 24px; margin-bottom: 24px; } .pplogos .c-service-marketing__logos-each img, .c-service-ecom img{ max-height: 150px!important; margin-bottom: 11px!important; width: 94%; max-width: unset!important; margin: auto; } .c-service-marketing__logos-each, .post-669 .custom-plogos .c-service-marketing__logos-each { padding-left: 0; margin-bottom: 0px; } .c-service-marketing__logos-all{ margin-left: 0px } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-height: 150px; margin-bottom: 11px; width: 94%; max-width: unset; } @media (max-width: 768px){ .pplogos .c-service-marketing__logos-each, .post-665 .custom-plogos .c-service-marketing__logos-each, .o-layout.c-service-ecom__list.pplogos .o-layout__item { flex: 50%; width: 50%; max-width: 50%; margin-bottom: 0; } .c-service-marketing__logos-all{ justify-content: center; } } /* End Partner Logo section*/ /* Start Feedbacks */ .add-pd-tp-80{ padding-top: 80px } .home .pplogos .c-service-marketing__logos-all{ padding-bottom: 80px } .home .o-wrapper--nopadmobile{ margin-bottom: 100px } .c-service .Project { padding: 80px 0; margin-bottom: 0; } .c-page__video-wrap { padding-top: 100px; } .home .c-page__video-wrap { padding-bottom: 100px; } .c-service-ecom .c-service-h1{ margin-bottom: 70px; } .page-contact-bottom { padding: 100px 0 100px; } .page-contact-bottom{ background: #efefef; } .c-service-sections .c-section.c-service-testimonials{ margin-bottom: 0; } .remove-bg-add-pd{ background: #fff; padding: 100px 0; margin-bottom: 0!important } .c-service-partners2 img { max-width: 280px; } .custom-plogos.remove-bg-add-pd{ background: #fff; padding: 80px 0; padding-bottom: calc(70px - 24px); } body.page-id-665 .custom-plogos.remove-bg-add-pd .o-layout .o-layout__item:not(:first-child){ margin-top: 60px; } .top-pd-80-both{ padding-top:80px } .pd-bottom-for-video{ padding-bottom:70px; } .c-home-clients__top { margin-top: 50px; } .c-home-clients{ padding-bottom:0px; } .c-page__video-wrap { padding-top: 70px; } @media (max-width: 768px){ .page-id-669 .c-service-partners2 img { max-width: 280px; margin-left: auto; margin-right: auto; } .c-home-clients__top { margin-top: 0px; } .remove-bg-add-pds{ padding-top: 70px; padding-bottom: 40px; } .custom-plogos.remove-bg-add-pd{ padding: 50px 0; } .page-id-669 .pd-top-bottom-mob{ padding-top:60px; padding-bottom:20px; } .page-id-669 .c-service__related.no-padd .c-service-h1{ padding-bottom:0 } .pd-top-bottom-mob-50{ padding-top:50px; padding-bottom:40px; } .top-pd-80-both{ padding-top:60px } .pd-bottom-60-mob{ padding-bottom:60px } .pd-top-100-mob{ padding-top:100px } .pd-top-50-mob{ padding-top:50px } .custom-footer-top1 .row .client-logo img{ min-height: 65px; max-height: 65px; } .custom-footer-top1 .row .clutch-logo img{ min-height: 80px; max-height: 80px; } } .c-contact__details { margin-top: 115px; } .grecaptcha-badge{ display:none!important } .page-template-tmpl-contact .grecaptcha-badge{ display:none!important } .c-contact__form { margin-top: 28px; padding-top: 0; } .lax-bold{ font-weight:600!important; opacity: 0.6; } .c-home-about__top-content{ margin-top: 30px; } .c-service-success-story__content{ max-width: 860px; } .page-contact-bottom p { font-size: 47px; } #PopupSignupForm_0{ display:none!important } .c-quotes__list-each{ padding-right: 0; } .center-content .c-quotes__list-eachinner { width: calc(100% - 0px); } .c-quotes__list-each h2, .c-quotes__name{ max-width: 100%; text-align: center; } .c-quotes__list .cycle-next { right: 0; bottom: 0; top: unset; } @media (max-width: 768px){ .c-contact__details { margin-top: 0px; } } /* End Feedbacks */ /*New Start Feedbacks*/ .intro-para p:first-of-type{ max-width: 100%; } .c-service .w-950 { max-width: 100%; } .page-id-12755 .c-service-results, .page-id-12806 .c-service-results{ margin-bottom: 0; } @media (max-width: 768px){ .home .o-wrapper--nopadmobile, .home .o-wrapper--nopadmobile .c-home-success { margin-bottom: 0px; } .c-home-clients__list .c-home-clients__each:last-child:nth-child(odd) { display: none; } } .page-template-tmpl-single-service .c-services.lax.new_services_section .c-services-list__wrap{ padding: 60px 24px; margin-bottom: 0!important; } .page-template-tmpl-single-service .home.new_services_section .c-services-list__card.ecom-section{ padding: 0px; margin-bottom: 0; } /*New End Feedbacks*/ .sp-100{ padding-bottom:100px!important; } /*01-11-12 End Feedbacks*/ @media (max-width: 767px){ .sp-100{ padding-bottom:0px!important; } .page-id-665 .c-cms-content h3{ max-width: 260px; } .c-home-clients__list .c-home-clients__each:last-child:nth-child(odd), 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200px; margin: auto; display: flex; justify-content: center; max-width: max-content; padding: 17px 25px 14px; width: 100%; margin-bottom: 20px; } .home .c-services .o-btn, .home .c-home-intro .o-btn, .page-template-tmpl-services .c-services .o-btn{ min-width: 200px; margin: auto; display: flex; justify-content: center; max-width: max-content; padding:17px 50px 14px 25px; width: 100%; } .c-service__projects .o-layout__item .o-btn svg, article .o-btn svg{ position: unset; transform: unset; } .page-id-667 .c-service-sections img{ margin-left: auto; margin-right: auto; } .c-service-features__sections .c-service-features__img img{ margin: auto; margin-bottom:30px } .page-template-tmpl-single-service .c-service__video{ margin-bottom: 0px; } .c-home-intro-section{ margin-bottom: 70px } .page-scroll{ top: 86px !important; right: 10px!important; } .page-id-42 .page-scroll, .page-id-44 .page-scroll, .page-id-38 .page-scroll, .page-id-40 .page-scroll{ top: 126px !important; right: 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.page-template-tmpl-contact .wpcf7-form .o-btn:hover input[type="submit"]{ color: #658d95; } .page-template-tmpl-contact-ai-chat .wpcf7-form .o-btn:hover input[type="submit"]{ color: #658d95; } /* Project Single Page */ @media (max-width: 767px){ .single-ra-project .c-project__content-image-left{ padding-top: 0!important; margin-bottom: 0!important; padding-bottom: 20px!important; } .single-ra-project .c-project__intro{ margin-bottom: 20px!important; } .single-ra-project .c-project__content-image{ padding-top: 30px!important; margin-bottom: 0px!important; } } /* Project Single Page */ /* Career Single Page */ .nf-form-cont input[type=submit]{ padding:19px 31px!important; transition: 0.3s; font-size: 0.88889rem!important; line-height: 1!important; text-transform: uppercase; display: inline-block!important; text-decoration: none; font-weight: normal; border-radius: 4px!important; border: 2px solid #658d95!important; color: #fff!important; background-color: #658d95!important; cursor: 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class="c-blog__sidelinks-back"> <a href="/digital-agency-blog/" class="c-blog__back">back to blog</a> </div> <div class="c-blog__sidelinks-sharelinks"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://emotedigital.com.au/digital-agency-blog/all-about-audio-advertising/" target="_blank"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-instagram "><use xlink:href="https://emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-instagram"></use></svg> </a> <a href="https://www.facebook.com/sharer/sharer.php?u=https://emotedigital.com.au/digital-agency-blog/all-about-audio-advertising/" target="_blank"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-facebook "><use xlink:href="https://emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-facebook"></use></svg> </a> <a href="https://twitter.com/intent/tweet?text=All about Audio Advertising&url=https://emotedigital.com.au/digital-agency-blog/all-about-audio-advertising/" target="_blank" rel="noopener noreferrer"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-twitter "><use xlink:href="https://emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-twitter"></use></svg> </a> <span class="share-span">Share</span> </div> </div> <div class="o-wrapper o-wrapper--950 c-blog__top animate"> <h1>All about Audio Advertising</h1> <div class="c-blog__banner " style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2019/04/photo-1527150122806-f682d2fd8b09-scaled.jpeg);" ></div> </div> <div class="o-wrapper o-wrapper--750 c-cms-content animate animate-elems lax" data-lax-translate-y="vh 0, -elh -150" data-lax-anchor="self"> <p><span style="font-weight: 400;">We often think of advertisements as something we see, but what about the ones we can only hear? </span></p> <p><span style="font-weight: 400;">Audio advertising not only opens up a whole new world of opportunities for communicating your message but has an entirely different impact on consumers in comparison to visual ads. Have you considered audio advertising for your brand?</span></p> <h4>What Is Audio Advertising?</h4> <p><span style="font-weight: 400;">Everyone knows about those annoying ads that have been blaring on radio stations for decades. But those aren’t the kind of audio ads we’re talking about here. </span></p> <p><span style="font-weight: 400;">Instead, we’re going to delve into the less obnoxious and far more effective modern version: Spotify, Soundcloud and podcasts. These platforms allow you to deliver your message anytime, anywhere by leveraging sponsored airtime.</span></p> <p><span style="font-weight: 400;">When you advertise on a radio station, you’re forced to pick either a wide-ranging demographic — for example, everyone aged 35-54 — or have your ad heard by multiple demographics, which reduces your cut-through and hits the wrong people entirely.</span></p> <blockquote><p>“Soundcloud alone reaches more than 26% of the mobile population of Australia and New Zealand.”</p></blockquote> <p><span style="font-weight: 400;">But audio advertising is even more customised than traditional radio ads. By understanding the exact genre, topic, or artist your ad is associated with, you can reach a more accurate target audience.</span></p> <p><span style="font-weight: 400;">While something like a full podcast sponsorship requires a considerable investment, there are far less costly options across all audio platforms. For example, you might opt for a shorter, pre-recorded ad. There’s a range of options to suit any advertising budget.</span></p> <h4>Spotify and Soundcloud</h4> <p><span style="font-weight: 400;">Audio streaming services like Spotify and Soundcloud have become the go-to method of listening to music and even podcasts. Soundcloud alone reaches more than 26% of the mobile population of Australia and New Zealand.</span></p> <p><span style="font-weight: 400;">Both Spotify and Soundcloud offer paid subscriptions as well as free versions for members. This means that you can reach members who have free memberships through the ads that play while they listen.</span></p> <p><span style="font-weight: 400;"><strong>There are a number of advantages to advertising through Soundcloud and Spotify. Here’s just a few:</strong></span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Unlike radio, listeners are less likely to switch off during an ad. This is because the ads are relatively short and only cause a momentary disruption from regular listening.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ads tend to be less intrusive and irritating than radio ads, so listeners are more receptive to their message</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ads have a higher chance of sticking in the listener’s memory as they’re not only accompanied by music but music that the listener is interested in. This helps to create a positive association towards an ad.</span></li> </ul> <p> </p> <h4>Podcast Ads and How They’re Different</h4> <p><span style="font-weight: 400;">Podcasts are nothing new, but they’ve become considerably more popular in recent years. Think of a podcast as a TV talk show without a studio audience. They generally involve one or more hosts who discuss issues relevant to the theme of their show, often involving guests who can lend their expertise and opinion to the discussion.</span></p> <p><span style="font-weight: 400;">While it is possible to listen to <a href="/ecommerce-website-design-melbourne/shopify-marketing/">podcasts through Spotify</a> and Soundcloud, most podcasts contain their own ads. These usually come in the form of an “ad read”— that is, a short script read out by the host, rather than a pre-recorded ad. This is where podcast advertising’s unique advantage comes from.</span></p> <p><strong>Some of the benefits of podcast advertising are:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Listeners are likely receptive to a product or service the host is endorsing, largely thanks to the existing trust the listener has in the host’s expertise. In fact, it’s possible that they’re already taking notes from things they’ve learned or that have been recommended during the episode.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Podcast ads sound less scripted and more personal, so they come across as more genuine.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Because of the read-out format of podcast ads, the switch between the podcast segment and an ad read is less jaunting. This flow allows the ad’s message to be more positively received by the listener.</span></li> </ul> <h5><strong>Interested in getting started with audio advertising? Our team are experts at platform advertising through a variety of audio avenues. <a href="https://emotedigital.com.au/contact/">Reach out to Emote today</a> to take advantage of audio advertising’s unique opportunities.</strong></h5> </div> <div data-rocket-location-hash="31000a6c951c18a88a18ec38bc0c5da7" class="o-wrapper"> <div class="c-blog__nextpost" style="background-image: url(https://emotedigital.com.au/wp-content/uploads/2019/04/photo-1508921340878-ba53e1f016ec-scaled.jpeg)"> <div class="c-blog__nextpost-info"> <h3>Up next: Alternative Digital Advertising Platforms and Why We Love Them</h3> <a href="https://emotedigital.com.au/digital-agency-blog/alternative-advertising-platforms/">Read More  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" xml:space="preserve" class="c-svgicon c-svgicon--btn-arrow "> <g fill="currentColor"> <rect class="st0" 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