Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal

<!doctype html> <html xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml" lang="en-GB" > <head> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="initial-scale=1">  <base href=""> <meta charset="utf-8" /> <title>Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal – Global Digital Insights</title> <meta http-equiv="Accept-CH" content="Sec-CH-UA-Platform-Version, Sec-CH-UA-Model" /><link rel="icon" type="image/x-icon" href="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/b9aaa33f-e650-4dea-8cb6-9d7bc9bb5c4f/favicon.ico?format=100w"/> <link rel="canonical" href="https://datareportal.com/reports/digital-2022-mobile-duopoly-consolidates-grip"/> <meta property="og:site_name" content="DataReportal – Global Digital Insights"/> <meta property="og:title" content="Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal – Global Digital Insights"/> <meta property="og:latitude" content="40.7207559"/> <meta property="og:longitude" content="-74.0007613"/> <meta property="og:locality" content=""/> <meta property="og:url" content="https://datareportal.com/reports/digital-2022-mobile-duopoly-consolidates-grip"/> <meta property="og:type" content="article"/> <meta property="og:description" content="A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions."/> <meta property="og:image" content="http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w"/> <meta property="og:image:width" content="1500"/> <meta property="og:image:height" content="843"/> <meta itemprop="name" content="Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal – Global Digital Insights"/> <meta itemprop="url" content="https://datareportal.com/reports/digital-2022-mobile-duopoly-consolidates-grip"/> <meta itemprop="description" content="A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions."/> <meta itemprop="thumbnailUrl" content="http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w"/> <link rel="image_src" href="http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w" /> <meta itemprop="image" content="http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w"/> <meta itemprop="author" content="Simon Kemp"/> <meta itemprop="datePublished" content="2022-01-26T13:56:35+0800"/> <meta itemprop="dateModified" content="2022-05-04T18:23:38+0800"/> <meta itemprop="headline" content="Digital 2022: Mobile Duopoly Consolidates its Grip"/> <meta itemprop="publisher" content="DataReportal – Global Digital Insights"/> <meta name="twitter:title" content="Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal – Global Digital Insights"/> <meta name="twitter:image" content="http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w"/> <meta name="twitter:url" content="https://datareportal.com/reports/digital-2022-mobile-duopoly-consolidates-grip"/> <meta name="twitter:card" content="summary"/> <meta name="twitter:description" content="A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions."/> <meta name="description" content="A variety of data points reveal just how dominant Google and Apple have become in the smartphone market, and how they continue to consolidate their positions." /> <link rel="preconnect" href="https://images.squarespace-cdn.com"> <script type="text/javascript" src="//use.typekit.net/ik/1fqM_wXEGfE6OO-QEdsE3Dt3leiVht3ArNH3gSP4h6XfeCXIfFHN4UJLFRbh52jhWDmKFDq3wQBqwRjhjDMaFDJo52SowQJ3ws7WMkG0jAFu-WsoShFGZAsude80ZkoRdhXCHKoyjamTiY8Djhy8ZYmC-Ao1Oco8if37OcBDOcu8OfG0SeB3jW8yOABhdhFyZevl5Ws1pPoDSWmyScmDSeBRZPoRdhXCHKoDSWmyScmDSeBRZWFR-emqiAUTdcS0jhNlOeBRiA8XpWFR-emqiAUTdcS0jhNlOeBRiA8XpWFR-emqiAUTdcS0dcmXOeBDOcu8OesyieBkZWgzS1sydfoRdhXCdeNRjAUGdaFXOYgySeBojPuyicNRjAszOQ8XZaq0SaBujW48Sagyjh90jhNlOYFUiABkZWF3jAF8ShFGZAsude80ZkoRdhXCiaiaOcBRiA8XpWFR-emqiAUTdcS0jhNlOYiaikoyjamTiY8Djhy8ZYmC-Ao1Oco8ifUaiaS0jWw0dA9CiaiaOcsyieBkZWgzS1sydfoRdhXCiaiaO1gySeBojPuyicNRjAszOQ8XZaq0SaBujW48Sagyjh90jhNlOYiaikoDSWmyScmDSeBRZWFR-emqiAUTdcS0jhNlJ6U3ScNt-AuyOAozicIKfAZuiYmkjPu3ifG4f5J7IMMjMkMfH6qJn3IbMg6IJMJ7fbKlMsMMeMj6MKG4fJCgIMMjgkMfH6qJyB9bMs6IJMJ7fbRxmgMgeM96MKG4f54oIMIjgKMfH6qJ6m9bMs6YJMJ7fbKBmsMgeMt6MKG4fJ4mIMIjIPMfqMYyyScOg6.js"></script> <script type="text/javascript">try{Typekit.load();}catch(e){}</script> <script type="text/javascript" crossorigin="anonymous" nomodule="nomodule" src="//assets.squarespace.com/@sqs/polyfiller/1.6/legacy.js"></script> <script type="text/javascript" crossorigin="anonymous" src="//assets.squarespace.com/@sqs/polyfiller/1.6/modern.js"></script> <script type="text/javascript">SQUARESPACE_ROLLUPS = {};</script> <script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/extract-css-runtime-069e2954daea8a620b50-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-extract_css_runtime');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/extract-css-runtime-069e2954daea8a620b50-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-extract_css_moment_js_vendor');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/extract-css-moment-js-vendor-6c569122bfa66a51a056-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-cldr_resource_pack');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/cldr-resource-pack-32136deb9638cc6130b2-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-vendors-stable-61293f01d648eef165fc-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common_vendors_stable');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-vendors-stable-61293f01d648eef165fc-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-vendors-be0091dc488b10891ed6-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common_vendors');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-vendors-be0091dc488b10891ed6-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/common-2d1a2dc371a8de03ebe4-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-common');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/common-2d1a2dc371a8de03ebe4-min.en-US.js" ></script><script>(function(rollups, name) { if (!rollups[name]) { rollups[name] = {}; } rollups[name].js = ["//assets.squarespace.com/universal/scripts-compressed/performance-d9f618c1beaea97b6499-min.en-US.js"]; })(SQUARESPACE_ROLLUPS, 'squarespace-performance');</script> <script crossorigin="anonymous" src="//assets.squarespace.com/universal/scripts-compressed/performance-d9f618c1beaea97b6499-min.en-US.js" defer ></script><script data-name="static-context">Static = window.Static || {}; Static.SQUARESPACE_CONTEXT = {"betaFeatureFlags":["gdpr_cookie_banner","nested_categories_migration_enabled","hideable_header_footer","campaigns_import_discounts","campaigns_global_uc_ab","contacts_and_campaigns_redesign","campaigns_black_friday_banners","hide_header_footer_beta","campaigns_discount_section_in_automations","fluid_engine","visitor_react_forms","pages_panel_v3_search_bar","campaigns_discount_section_in_blasts","accounting_orders_sync","toggle_preview_new_shortcut","hideable_header_footer_for_memberareas","commerce_clearpay","unify_edit_mode_p2","campaigns_thumbnail_layout","enable_css_variable_tweaks","blueprint_content_replacement","is_feature_gate_refresh_enabled","campaigns_new_image_layout_picker","hideable_header_footer_for_videos","commerce_site_visitor_metrics","fluid_engine_clean_up_grid_contextual_change","hideable_header_footer_for_courses","i18n_beta_website_locales","order_status_page_checkout_landing_enabled","marketing_landing_page","scripts_defer"],"videoAssetsFeatureFlags":["mux-data-video-collection","mux-data-course-collection"],"facebookAppId":"314192535267336","facebookApiVersion":"v6.0","rollups":{"squarespace-announcement-bar":{"js":"//assets.squarespace.com/universal/scripts-compressed/announcement-bar-abc247145d9c909b7ca1-min.en-US.js"},"squarespace-audio-player":{"css":"//assets.squarespace.com/universal/styles-compressed/audio-player-ef238f99d44a3bdc6fbe-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/audio-player-7b2d6f5ce8ae62cf892f-min.en-US.js"},"squarespace-blog-collection-list":{"css":"//assets.squarespace.com/universal/styles-compressed/blog-collection-list-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/blog-collection-list-44fda292525bdeb0ee8a-min.en-US.js"},"squarespace-calendar-block-renderer":{"css":"//assets.squarespace.com/universal/styles-compressed/calendar-block-renderer-b15e2d46a617c8add4b4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/calendar-block-renderer-ba9e797b1c6edb9a3bac-min.en-US.js"},"squarespace-chartjs-helpers":{"css":"//assets.squarespace.com/universal/styles-compressed/chartjs-helpers-9e75b5d75bb5cb4c1f67-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/chartjs-helpers-6f4b03f58cff68354645-min.en-US.js"},"squarespace-comments":{"css":"//assets.squarespace.com/universal/styles-compressed/comments-a0d9356d7c1596ab2c53-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/comments-80a567d7afca7ea1dbfe-min.en-US.js"},"squarespace-custom-css-popup":{"css":"//assets.squarespace.com/universal/styles-compressed/custom-css-popup-d6e0f953c836d9289b10-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/custom-css-popup-2e8bb2097a78eeeb6383-min.en-US.js"},"squarespace-dialog":{"css":"//assets.squarespace.com/universal/styles-compressed/dialog-2dcac307baebe70727dc-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/dialog-dbb8daeadaf90e62b274-min.en-US.js"},"squarespace-events-collection":{"css":"//assets.squarespace.com/universal/styles-compressed/events-collection-b15e2d46a617c8add4b4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/events-collection-297bf44c7cd0c7f15d78-min.en-US.js"},"squarespace-form-rendering-utils":{"js":"//assets.squarespace.com/universal/scripts-compressed/form-rendering-utils-a92219a77cf6d4679390-min.en-US.js"},"squarespace-forms":{"css":"//assets.squarespace.com/universal/styles-compressed/forms-b952cddb94c5d471b8d3-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/forms-49fd9d5237aa589917dd-min.en-US.js"},"squarespace-gallery-collection-list":{"css":"//assets.squarespace.com/universal/styles-compressed/gallery-collection-list-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/gallery-collection-list-dabc951e1bbbe8467525-min.en-US.js"},"squarespace-image-zoom":{"css":"//assets.squarespace.com/universal/styles-compressed/image-zoom-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/image-zoom-485cb3cf26fda8199e47-min.en-US.js"},"squarespace-pinterest":{"css":"//assets.squarespace.com/universal/styles-compressed/pinterest-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/pinterest-7ad9f70c56d9c6b0ae65-min.en-US.js"},"squarespace-popup-overlay":{"css":"//assets.squarespace.com/universal/styles-compressed/popup-overlay-e89b4cc96c222ed66c64-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/popup-overlay-ece7db5c4bfceb54a50a-min.en-US.js"},"squarespace-product-quick-view":{"css":"//assets.squarespace.com/universal/styles-compressed/product-quick-view-2f87c3dcb76ca485179d-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/product-quick-view-3c6b64e906196e37ee93-min.en-US.js"},"squarespace-products-collection-item-v2":{"css":"//assets.squarespace.com/universal/styles-compressed/products-collection-item-v2-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/products-collection-item-v2-1ed64b36a5caefb0bf3d-min.en-US.js"},"squarespace-products-collection-list-v2":{"css":"//assets.squarespace.com/universal/styles-compressed/products-collection-list-v2-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/products-collection-list-v2-91090125416a47e4fecb-min.en-US.js"},"squarespace-search-page":{"css":"//assets.squarespace.com/universal/styles-compressed/search-page-917382e71b023cec7555-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/search-page-9f4098985bf13af25db5-min.en-US.js"},"squarespace-search-preview":{"js":"//assets.squarespace.com/universal/scripts-compressed/search-preview-4e7434a694d83d8766a0-min.en-US.js"},"squarespace-simple-liking":{"css":"//assets.squarespace.com/universal/styles-compressed/simple-liking-4279cc7bb78333b8db43-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/simple-liking-f5b368f59d68ab9f9480-min.en-US.js"},"squarespace-social-buttons":{"css":"//assets.squarespace.com/universal/styles-compressed/social-buttons-3a7d186e7e5e3b30911b-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/social-buttons-b71ef5af6c65212fb342-min.en-US.js"},"squarespace-tourdates":{"css":"//assets.squarespace.com/universal/styles-compressed/tourdates-8ec841cacfb75d4282f4-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/tourdates-22e5cff21f07efe64af0-min.en-US.js"},"squarespace-website-overlays-manager":{"css":"//assets.squarespace.com/universal/styles-compressed/website-overlays-manager-efd3c12d460f58781eb3-min.en-US.css","js":"//assets.squarespace.com/universal/scripts-compressed/website-overlays-manager-db7ec709521a62f0b755-min.en-US.js"}},"pageType":50,"website":{"id":"5b79011d266c077298791201","identifier":"papaya-avocado-9tgy","websiteType":1,"contentModifiedOn":1732164685062,"cloneable":false,"hasBeenCloneable":false,"siteStatus":{},"language":"en-GB","timeZone":"Asia/Singapore","machineTimeZoneOffset":28800000,"timeZoneOffset":28800000,"timeZoneAbbr":"SGT","siteTitle":"DataReportal \u2013 Global Digital Insights","fullSiteTitle":"Digital 2022: Mobile Duopoly Consolidates its Grip \u2014 DataReportal \u2013 Global Digital Insights","siteTagLine":"","siteDescription":"<p>DataReportal offers hundreds of free reports packed with data, insights, and trends to help you make more informed decisions.</p>","location":{"addressLine1":"","addressLine2":"","addressCountry":""},"logoImageId":"61f098a4be122e56c5c79c05","socialLogoImageId":"620dbe2f547ffc3c39ca67d3","shareButtonOptions":{"1":true,"4":true,"6":true,"7":true,"2":true,"8":true},"logoImageUrl":"//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png","socialLogoImageUrl":"//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/8a1bb3e4-f0b6-4dda-8b5f-2a2e46e5b8a6/DataReportal+Social+Sharing+Image+02.png","authenticUrl":"https://datareportal.com","internalUrl":"https://papaya-avocado-9tgy.squarespace.com","baseUrl":"https://datareportal.com","primaryDomain":"datareportal.com","sslSetting":3,"isHstsEnabled":true,"typekitId":"","statsMigrated":false,"imageMetadataProcessingEnabled":false,"screenshotId":"ef6cf28feeaf15ca68d6e151a3f711d034ef5e03e825bf60e9a0097e326ce20d","captchaSettings":{"siteKey":"6LfX-jEkAAAAAE22-8q5I_e8uQrfoxilWT8R-4-r","enabledForDonations":false},"showOwnerLogin":false},"websiteSettings":{"id":"5b79011d266c077298791204","websiteId":"5b79011d266c077298791201","type":"Business","subjects":[],"country":"SG","state":"01","simpleLikingEnabled":true,"mobileInfoBarSettings":{"isContactEmailEnabled":false,"isContactPhoneNumberEnabled":false,"isLocationEnabled":false,"isBusinessHoursEnabled":false},"commentLikesAllowed":true,"commentAnonAllowed":false,"commentThreaded":true,"commentApprovalRequired":true,"commentAvatarsOn":true,"commentSortType":2,"commentFlagThreshold":2,"commentFlagsAllowed":true,"commentEnableByDefault":true,"commentDisableAfterDaysDefault":0,"disqusShortname":"","commentsEnabled":true,"contactPhoneNumber":"","businessHours":{"monday":{"text":"","ranges":[{}]},"tuesday":{"text":"","ranges":[{}]},"wednesday":{"text":"","ranges":[{}]},"thursday":{"text":"","ranges":[{}]},"friday":{"text":"","ranges":[{}]},"saturday":{"text":"","ranges":[{}]},"sunday":{"text":"","ranges":[{}]}},"storeSettings":{"returnPolicy":null,"termsOfService":null,"privacyPolicy":null,"expressCheckout":false,"continueShoppingLinkUrl":"/","useLightCart":false,"showNoteField":false,"shippingCountryDefaultValue":"US","billToShippingDefaultValue":false,"showShippingPhoneNumber":true,"isShippingPhoneRequired":false,"showBillingPhoneNumber":true,"isBillingPhoneRequired":false,"currenciesSupported":["CHF","HKD","MXN","EUR","DKK","USD","CAD","MYR","NOK","THB","AUD","SGD","ILS","PLN","GBP","CZK","SEK","NZD","PHP","RUB"],"defaultCurrency":"USD","selectedCurrency":"USD","measurementStandard":2,"showCustomCheckoutForm":false,"checkoutPageMarketingOptInEnabled":false,"enableMailingListOptInByDefault":false,"sameAsRetailLocation":false,"merchandisingSettings":{"scarcityEnabledOnProductItems":false,"scarcityEnabledOnProductBlocks":false,"scarcityMessageType":"DEFAULT_SCARCITY_MESSAGE","scarcityThreshold":10,"multipleQuantityAllowedForServices":true,"restockNotificationsEnabled":false,"restockNotificationsSuccessText":"","restockNotificationsMailingListSignUpEnabled":false,"relatedProductsEnabled":false,"relatedProductsOrdering":"random","soldOutVariantsDropdownDisabled":false,"productComposerOptedIn":false,"productComposerABTestOptedOut":false,"productReviewsEnabled":false,"displayImportedProductReviewsEnabled":false,"hasOptedToCollectNativeReviews":false},"minimumOrderSubtotalEnabled":false,"isLive":false,"multipleQuantityAllowedForServices":true},"useEscapeKeyToLogin":true,"ssBadgeType":1,"ssBadgePosition":4,"ssBadgeVisibility":1,"ssBadgeDevices":1,"pinterestOverlayOptions":{"mode":"enabled_for_blogs","size":"small","shape":"rect","color":"white"},"ampEnabled":false,"userAccountsSettings":{"loginAllowed":false,"signupAllowed":false}},"cookieSettings":{"isCookieBannerEnabled":false,"isRestrictiveCookiePolicyEnabled":true,"cookieBannerText":"<p class=\"\" style=\"white-space:pre-wrap;\">We and our partners use cookies on this website to enable content functionality, to understand visitors\u2019 preferences, to serve personalised ads, and to prevent fraud. By continuing to use this site, you agree to our use of cookies, and to our privacy policy, which you can find <a href=\"https://datareportal.com/privacy-policy\" target=\"_blank\">here</a>.</p>","cookieBannerTheme":"DARK","cookieBannerVariant":"POPUP","cookieBannerPosition":"BOTTOM_LEFT","cookieBannerCtaVariant":"BUTTON","cookieBannerCtaText":"OK","cookieBannerAcceptType":"OPT_IN","cookieBannerOptOutCtaText":"Decline","cookieBannerHasOptOut":false,"cookieBannerHasManageCookies":false,"cookieBannerSavedPreferencesLayout":"PILL"},"websiteCloneable":false,"collection":{"title":"Reports","id":"5b83a6bf8a922d0800280b26","fullUrl":"/reports","type":1,"permissionType":1},"item":{"title":"Digital 2022: Mobile Duopoly Consolidates its Grip","id":"61ee0ddb9e426d24e5c066eb","fullUrl":"/reports/digital-2022-mobile-duopoly-consolidates-grip","publicCommentCount":0,"commentState":1,"recordType":1},"subscribed":false,"appDomain":"squarespace.com","templateTweakable":true,"tweakJSON":{"aspect-ratio":"Auto","gallery-arrow-style":"No Background","gallery-aspect-ratio":"3:2 Standard","gallery-auto-crop":"true","gallery-autoplay":"false","gallery-design":"Slideshow","gallery-info-overlay":"Show on Hover","gallery-loop":"false","gallery-navigation":"Bullets","gallery-show-arrows":"true","gallery-transitions":"Fade","galleryArrowBackground":"rgba(34,34,34,1)","galleryArrowColor":"rgba(255,255,255,1)","galleryAutoplaySpeed":"3","galleryCircleColor":"rgba(255,255,255,1)","galleryInfoBackground":"rgba(0, 0, 0, .7)","galleryThumbnailSize":"100px","gridSize":"350px","gridSpacing":"20px","tweak-blog-list-columns":"3","tweak-blog-list-item-image-aspect-ratio-grid":"3:2 Standard","tweak-blog-list-item-image-aspect-ratio-stacked":"3:2 Standard","tweak-blog-list-item-image-show":"true","tweak-blog-list-spacing":"50px","tweak-blog-list-style":"Grid","tweak-footer-layout":"Columns","tweak-header-bottom-overlay-on-index-gallery":"false","tweak-index-gallery-apply-bottom-spacing":"true","tweak-index-gallery-autoplay-duration":"2","tweak-index-gallery-autoplay-enable":"true","tweak-index-gallery-fixed-height":"true","tweak-index-gallery-height":"100vh","tweak-index-gallery-indicators":"Lines","tweak-index-gallery-layout":"Packed","tweak-index-gallery-transition":"Fade","tweak-index-gallery-transition-duration":"500","tweak-index-nav-position":"Right","tweak-index-page-apply-bottom-spacing":"false","tweak-index-page-fullscreen":"First Page Only","tweak-index-page-min-height":"100vh","tweak-mobile-breakpoint":"680px","tweak-overlay-parallax-enabled":"false","tweak-overlay-parallax-new-math":"false","tweak-product-item-image-zoom-factor":"2.5","tweak-product-list-item-hover-behavior":"Show Alternate Image","tweak-product-list-items-per-row":"2","tweak-related-products-items-per-row":"3","tweak-related-products-title-spacing":"50px","tweak-site-ajax-loading-enable":"false","tweak-site-border-show":"false","tweak-site-border-width":"5px"},"templateId":"55f0aac0e4b0f0a5b7e0b22e","templateVersion":"7","pageFeatures":[1,2,4],"gmRenderKey":"QUl6YVN5Q0JUUk9xNkx1dkZfSUUxcjQ2LVQ0QWVUU1YtMGQ3bXk4","templateScriptsRootUrl":"https://static1.squarespace.com/static/ta/55f0a9b0e4b0f3eb70352f6d/354/scripts/","impersonatedSession":false,"tzData":{"zones":[[480,null,"+08",null]],"rules":{}},"showAnnouncementBar":false,"recaptchaEnterpriseContext":{"recaptchaEnterpriseSiteKey":"6LdDFQwjAAAAAPigEvvPgEVbb7QBm-TkVJdDTlAv"},"i18nContext":{"timeZoneData":{"id":"Asia/Singapore","name":"Singapore Standard Time"}},"env":"PRODUCTION"};</script><script>Squarespace.load(window);</script> <link rel="alternate" type="application/rss+xml" title="RSS Feed" href="https://datareportal.com/reports?format=rss" /> <script type="application/ld+json">{"url":"https://datareportal.com","name":"DataReportal \u2013 Global Digital Insights","description":"<p>DataReportal offers hundreds of free reports packed with data, insights, and trends to help you make more informed decisions.</p>","image":"//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png","@context":"http://schema.org","@type":"WebSite"}</script><script type="application/ld+json">{"address":"","image":"https://static1.squarespace.com/static/5b79011d266c077298791201/t/61f098a4be122e56c5c79c05/1732164685062/","openingHours":", , , , , , ","@context":"http://schema.org","@type":"LocalBusiness"}</script><script type="application/ld+json">{"name":"Digital 2022: Mobile Duopoly Consolidates its Grip \u2014 DataReportal \u2013 Global Digital Insights","url":"https://datareportal.com/reports/digital-2022-mobile-duopoly-consolidates-grip","datePublished":"2022-01-26T13:56:35+0800","dateModified":"2022-05-04T18:23:38+0800","headline":"Digital 2022: Mobile Duopoly Consolidates its Grip","author":"Simon Kemp","publisher":{"name":"DataReportal \u2013 Global Digital Insights","logo":{"@type":"ImageObject","url":"https://static1.squarespace.com/static/5b79011d266c077298791201/t/61f098a4be122e56c5c79c05/1732164685062/"},"@context":"http://schema.org","@type":"Organization"},"image":"http://static1.squarespace.com/static/5b79011d266c077298791201/5b83a6bf8a922d0800280b26/61ee0ddb9e426d24e5c066eb/1651659818177/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png?format=1500w","@context":"http://schema.org","@type":"Article"}</script><link rel="stylesheet" type="text/css" href="https://static1.squarespace.com/static/sitecss/5b79011d266c077298791201/604/55f0aac0e4b0f0a5b7e0b22e/5b7932bbb8a0455bb1ee62dd/354/site.css"/><meta name="p:domain_verify" content="a9c7c33c58b2c421889f929b0f7ce018"/>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KMG292J');</script>  <script async src="https://cdn.fuseplatform.net/publift/tags/2/2415/fuse.js"></script> <script data-ad-client="ca-pub-1871114127846517" async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><script>Static.COOKIE_BANNER_CAPABLE = true;</script>  </head> <body id="item-61ee0ddb9e426d24e5c066eb" class="tweak-social-icons-style-solid tweak-social-icons-shape-square tweak-site-width-option-full-width tweak-icon-weight-light tweak-site-ajax-loading-bar-show ancillary-header-top-left-layout-stacked ancillary-header-top-center-layout-horizontal ancillary-header-top-right-layout-horizontal ancillary-header-bottom-left-layout-horizontal ancillary-header-bottom-center-layout-horizontal ancillary-header-bottom-right-layout-stacked ancillary-header-branding-position-top-left ancillary-header-tagline-position-top-left ancillary-header-primary-nav-position-top-right ancillary-header-secondary-nav-position-bottom-right ancillary-header-social-position-hide ancillary-header-search-position-top-right ancillary-header-cart-position-hide ancillary-header-account-position-hide tweak-header-primary-nav-hover-style-active tweak-header-primary-nav-button-style-solid tweak-header-primary-nav-button-shape-square tweak-header-secondary-nav-inherit-styles tweak-header-secondary-nav-hover-style-spotlight tweak-header-secondary-nav-button-style-solid tweak-header-secondary-nav-button-shape-square tweak-header-search-style-icon-only tweak-header-search-placeholder-show tweak-header-cart-style-cart tweak-header-account-style-text tweak-index-nav-style-none tweak-index-nav-position-right tweak-index-nav-text-show tweak-index-page-fullscreen-first-page-only tweak-index-page-scroll-indicator-icon-only tweak-index-page-scroll-indicator-icon-arrow tweak-index-page-scroll-indicator-icon-weight-heavy tweak-index-gallery-layout-packed tweak-index-gallery-spacing-sides-show tweak-index-gallery-spacing-top-bottom-show tweak-index-gallery-fixed-height tweak-index-gallery-apply-bottom-spacing tweak-index-gallery-hover-style-plain tweak-index-gallery-controls-small-arrows tweak-index-gallery-controls-icon-weight-hairline tweak-index-gallery-indicators-lines tweak-index-gallery-autoplay-enable tweak-index-gallery-transition-fade tweak-index-gallery-content-position-bottom-left tweak-index-gallery-content-text-alignment-left tweak-footer-show tweak-footer-layout-columns tweak-footer-layout-columns-auto tweak-footer-stacked-alignment-left tweak-mobile-bar-top-fixed ancillary-mobile-bar-branding-position-top-left ancillary-mobile-bar-menu-icon-position-top-right tweak-mobile-bar-menu-icon-vertical-dots ancillary-mobile-bar-search-icon-position-top-right ancillary-mobile-bar-cart-position-hide tweak-mobile-bar-cart-style-text ancillary-mobile-bar-account-position-hide tweak-mobile-bar-account-style-text tweak-mobile-overlay-slide-origin-left tweak-mobile-overlay-close-show tweak-mobile-overlay-menu-primary-button-style-solid tweak-mobile-overlay-menu-primary-button-shape-square tweak-mobile-overlay-menu-secondary-inherit tweak-mobile-overlay-menu-secondary-button-style-solid tweak-mobile-overlay-menu-secondary-button-shape-square tweak-quote-block-alignment-center tweak-blog-meta-primary-date tweak-blog-meta-secondary-author tweak-blog-list-style-grid tweak-blog-list-separator-show tweak-blog-list-alignment-left tweak-blog-list-item-image-show tweak-blog-list-item-image-aspect-ratio-grid-32-standard tweak-blog-list-item-image-aspect-ratio-stacked-32-standard tweak-blog-list-item-title-show tweak-blog-list-item-excerpt-show tweak-blog-list-item-body-show tweak-blog-list-item-readmore-below-excerpt tweak-blog-list-item-meta-position-below-title tweak-blog-list-pagination-link-label-show tweak-blog-list-pagination-link-icon-show tweak-blog-list-pagination-link-icon-weight-light tweak-blog-item-alignment-center tweak-blog-item-meta-position-below-title tweak-blog-item-share-position-above-content tweak-blog-item-pagination-link-icon-show tweak-blog-item-pagination-link-label-show tweak-blog-item-pagination-link-title-show tweak-blog-item-pagination-link-meta-hide tweak-blog-item-pagination-link-icon-weight-heavy event-thumbnails event-thumbnail-size-32-standard event-date-label event-list-show-cats event-list-date event-list-time event-list-address event-excerpts event-item-back-link gallery-design-slideshow aspect-ratio-auto lightbox-style-dark gallery-navigation-bullets gallery-info-overlay-show-on-hover gallery-aspect-ratio-32-standard gallery-arrow-style-no-background gallery-transitions-fade gallery-show-arrows gallery-auto-crop tweak-product-list-image-aspect-ratio-11-square tweak-product-list-item-hover-behavior-show-alternate-image tweak-product-list-meta-position-overlay tweak-product-list-mobile-meta-position-under tweak-product-list-meta-alignment-under-center tweak-product-list-meta-alignment-overlay-center-center tweak-product-list-show-title tweak-product-list-show-price tweak-product-list-filter-display-hide tweak-product-list-filter-alignment-left tweak-product-item-nav-show-breadcrumb-and-pagination tweak-product-item-nav-pagination-style-previousnext tweak-product-item-nav-breadcrumb-alignment-left tweak-product-item-nav-pagination-alignment-split tweak-product-item-gallery-position-right tweak-product-item-gallery-design-stacked tweak-product-item-gallery-aspect-ratio-11-square tweak-product-item-gallery-thumbnail-alignment-left tweak-product-item-details-alignment-left tweak-product-item-details-show-title tweak-product-item-details-show-price tweak-product-item-details-show-excerpt tweak-product-item-details-excerpt-position-below-price tweak-product-item-details-show-share-buttons tweak-product-item-details-show-variants tweak-product-item-details-show-quantity tweak-product-item-details-options-style-square tweak-product-item-details-show-add-to-cart-button tweak-product-item-details-add-to-cart-button-style-solid tweak-product-item-details-add-to-cart-button-shape-pill tweak-product-item-details-add-to-cart-button-padding-small tweak-product-item-image-zoom-enabled tweak-product-item-image-zoom-behavior-click tweak-product-item-lightbox-enabled tweak-related-products-image-aspect-ratio-11-square tweak-related-products-meta-alignment-under-center tweak-product-badge-style-rectangle tweak-product-badge-position-top-right tweak-product-badge-inset-floating newsletter-style-custom hide-opentable-icons opentable-style-dark small-button-style-solid small-button-shape-rounded medium-button-style-outline medium-button-shape-pill large-button-style-outline large-button-shape-pill image-block-poster-text-alignment-center image-block-card-dynamic-font-sizing image-block-card-content-position-center image-block-card-text-alignment-center image-block-overlap-dynamic-font-sizing image-block-overlap-content-position-center image-block-overlap-text-alignment-center image-block-collage-dynamic-font-sizing image-block-collage-content-position-top image-block-collage-text-alignment-left image-block-stack-text-alignment-center button-style-solid button-corner-style-rounded tweak-product-quick-view-button-style-floating tweak-product-quick-view-button-position-bottom tweak-product-quick-view-lightbox-excerpt-display-truncate tweak-product-quick-view-lightbox-show-arrows tweak-product-quick-view-lightbox-show-close-button tweak-product-quick-view-lightbox-controls-weight-light tweak-share-buttons-style-icon-only tweak-share-buttons-icons-show native-currency-code-usd collection-5b83a6bf8a922d0800280b26 view-item collection-type-blog collection-layout-default mobile-style-available sqs-has-custom-cart has-logo-image enable-load-effects has-primary-nav has-footer-nav" data-controller="HashManager, SiteLoader, MobileClassname"> <div class="Loader"></div> <div class="Mobile" data-nc-base="mobile-bar" data-controller="AncillaryLayout"> <div class="Mobile-bar Mobile-bar--top" data-nc-group="top" data-controller="MobileOffset"> <div data-nc-container="top-left"> <a href="/" class="Mobile-bar-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png" alt="DataReportal – Global Digital Insights" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="menu"> <span class="Mobile-overlay-nav-item--folder-label">☰</span> </button> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="menu"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="menu"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="http://datareportal.com/" class="Mobile-overlay-folder-item"> HOME </a> <a href="https://datareportal.com/library" class="Mobile-overlay-folder-item"> REPORTS </a> <a href="https://datareportal.com/about" class="Mobile-overlay-folder-item"> ABOUT </a> <a href="/contact" class="Mobile-overlay-folder-item"> CONTACT </a> <a href="/newsletter-signup" class="Mobile-overlay-folder-item"> NEWSLETTER </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/menu" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">☰</a> <span class="Header-nav-folder"> <a href="http://datareportal.com/" class="Header-nav-folder-item">HOME</a> <a href="https://datareportal.com/library" class="Header-nav-folder-item">REPORTS</a> <a href="https://datareportal.com/about" class="Header-nav-folder-item">ABOUT</a> <a href="/contact" class="Header-nav-folder-item">CONTACT</a> <a href="/newsletter-signup" class="Header-nav-folder-item">NEWSLETTER</a> </span> </span> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png" alt="DataReportal – Global Digital Insights" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Main Main--blog-item" > <section class="Main-content" data-content-field="main-content"> <article id="post-61ee0ddb9e426d24e5c066eb" class="BlogItem hentry category-digital tag-digital tag-global tag-analysis tag-specialist tag-apple tag-google tag-mobile tag-simon-kemp tag-digital-2022 tag-digital-2022-deep-dive author-simon-kemp post-type-text has-categories has-tags has-comments" data-item-id="61ee0ddb9e426d24e5c066eb"> <h1 class="BlogItem-title" data-content-field="title">Digital 2022: Mobile Duopoly Consolidates its Grip</h1> <div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1642991128288" id="item-61ee0ddb9e426d24e5c066eb"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-681700cae978fe95eb68"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Various data points in our new <a href="https://datareportal.com/reports/digital-2022-global-overview-report?utm_source=Global_Digital_Reports&utm_medium=Article&utm_campaign=Digital_2022">Digital 2022 Global Overview Report</a> indicate that Google and Apple continue to extend their lead in the smartphone market.</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1643065716581_83432"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="8779232868" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1643065716581_83498"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">For example, data from <a href="http://statcounter.com/">Statcounter</a> reveals that more than 7 in 10 mobile web page requests (70.74 percent) now originate from devices running Google’s Android operating system, while Apple iPhones account for a further 28.54 percent. </p><p class="" style="white-space:pre-wrap;">These figures mean that Android and iPhone devices account for a staggering 99.28 percent of all mobile web page requests, indicating that just <em>1 in every 138</em> mobile handsets in use around the world today <em>isn’t</em> running on an operating system developed by one of these two companies.</p> </div> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1643065716581_76007"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-overlay-hover design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Share of Mobile Web Traffic by Mobile OS January 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Share of Mobile Web Traffic by Mobile OS January 2022 DataReportal" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/34188a31-83a7-4938-a20b-165e72470f4e/Share+of+Mobile+Web+Traffic+by+Mobile+OS+January+2022+DataReportal?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">Share of Mobile Web Traffic by Mobile OS January 2022 DataReportal</p></div> </figcaption> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1643065716581_76372"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Meanwhile, data from Facebook tells a similar story.</p><p class="" style="white-space:pre-wrap;">Figures published in the company’s self-service advertising tools reveal that 81.8 percent of the platform’s mobile users access via apps running on Android devices, while apps running on iOS devices accounted for a further 14.8 percent.</p><p class="" style="white-space:pre-wrap;">However, handsets running Android and iOS may account for a meaningful share of the remaining 3.4 percent too, because that figure includes users who accessed the platform via a mobile browser rather than a native mobile app, regardless of which platform the browser was running on.</p><p class="" style="white-space:pre-wrap;">For context, Facebook’s data shows that a massive 98.5 percent of all users access the platform via mobile devices at least some of the time, and 81.8 percent <em>only</em> use Facebook on a mobile phone [<em>note: the fact that figures for mobile-only access and Android access are the same is likely only a coincidence</em>].</p> </div> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1643065716581_78673"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-overlay-hover design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Share of Facebook Mobile Access by Mobile OS January 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Share of Facebook Mobile Access by Mobile OS January 2022 DataReportal" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/0a2cdf92-fdb7-4bf0-ab18-89c44228f881/Share+of+Facebook+Mobile+Access+by+Mobile+OS+January+2022+DataReportal?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">Share of Facebook Mobile Access by Mobile OS January 2022 DataReportal</p></div> </figcaption> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1643065716581_84209"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558956"></div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1643065716581_79028"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Looking beyond mobile, the duopoly’s dominance is evident in overall web browser data too, with Statcounter’s latest global numbers revealing that Chrome and Safari dominate across phones <em>and</em> computers.</p><p class="" style="white-space:pre-wrap;">Devices running Google Chrome accounted for nearly two-thirds (64 percent) of all web-page requests in November 2021, while Apple’s Safari browser accounted for an additional 19.2 percent.</p><p class="" style="white-space:pre-wrap;">These numbers mean that less than 1 in 6 web page requests (16.7 percent) now come from browsers made by other companies, with Microsoft Edge and Firefox accounting for almost half of the remainder.</p> </div> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1643065716581_81056"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-overlay-hover design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Share of Global Web Traffic by Browser January 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Share of Global Web Traffic by Browser January 2022 DataReportal" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1c676922-c6b0-4231-becd-b4bd9a40b28d/Share+of+Global+Web+Traffic+by+Browser+January+2022+DataReportal?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">Share of Global Web Traffic by Browser January 2022 DataReportal</p></div> </figcaption> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1643065716581_81411"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;"><em>Want to learn more about the state of digital in 2022? Check out our full Digital 2022 Global Overview Report by </em><a href="https://datareportal.com/reports/digital-2022-global-overview-report?utm_source=Global_Digital_Reports&utm_medium=Article&utm_campaign=Digital_2022"><em>clicking here</em></a><em>.</em></p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1643065716581_84704"><div class="sqs-block-content"><div class="AuthorWrapper"> <div class="AboutTheAuthors">About the author</div> <div class="AuthorBox"> <div class="AuthorPhotoCol"><a href='https://datareportal.com/people/simon-kemp'><div class="AuthorPhotoBox" id="PhotoSimonKemp"></div></a></div> <div class="AuthorNameCol"><div class="AuthorNameBox"><a href='https://datareportal.com/people/simon-kemp'>Simon Kemp</a></div> <div class="AuthorBioBox">Simon is DataReportal’s chief analyst, and CEO of <a href="https://kepios.com">Kepios</a>.<br><a href='https://datareportal.com/people/simon-kemp'>Click here</a> to see all of Simon’s articles, read his bio, and connect with him on social media.</div></div></div></div></div></div></div></div></div> <div class="Blog-meta BlogItem-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2022-01-26">26 January 2022</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a>, <a href="/reports/tag/Specialist" class="Blog-meta-item-tag">Specialist</a>, <a href="/reports/tag/Apple" class="Blog-meta-item-tag">Apple</a>, <a href="/reports/tag/Google" class="Blog-meta-item-tag">Google</a>, <a href="/reports/tag/Mobile" class="Blog-meta-item-tag">Mobile</a>, <a href="/reports/tag/Simon+Kemp" class="Blog-meta-item-tag">Simon Kemp</a>, <a href="/reports/tag/Digital+2022" class="Blog-meta-item-tag">Digital 2022</a>, <a href="/reports/tag/Digital+2022+Deep+Dive" class="Blog-meta-item-tag">Digital 2022 Deep Dive</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2022-mobile-duopoly-consolidates-grip#comments-61ee0ddb9e426d24e5c066eb">Comment</a></span> </div> <div class="BlogItem-share"> <div class="Share sqs-share-buttons" data-item-identifier="61ee0ddb9e426d24e5c066eb" data-item-path="reports/digital-2022-mobile-duopoly-consolidates-grip"> <div class="Share-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="facebook"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#facebook-icon"></use> </svg><span class="Share-buttons-item-label">Facebook</span><span class="Share-buttons-item-count">0</span> </a><a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip&text=A+variety+of+data+points+reveal+just+how+dominant+Google+and+Apple+have+become+in+the+smartphone+..." class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="twitter"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#twitter-icon"></use> </svg><span class="Share-buttons-item-label">Twitter</span> </a><a href="https://www.linkedin.com/shareArticle?mini=true&source=DataReportal+%E2%80%93+Global+Digital+Insights&summary=A+variety+of+data+points+reveal+just+how+dominant+Google+and+Apple+have+become+in+the+smartphone+...&url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="linkedin"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#linkedin-icon"></use> </svg><span class="Share-buttons-item-label">LinkedIn</span><span class="Share-buttons-item-count">0</span> </a><a href="https://www.reddit.com/submit?url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="reddit"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#reddit-icon"></use> </svg><span class="Share-buttons-item-label">Reddit</span> </a><a href="https://www.tumblr.com/share/link?url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="tumblr"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#tumblr-icon"></use> </svg><span class="Share-buttons-item-label">Tumblr</span> </a><a href="https://www.pinterest.com/pin/create/link/?description=A+variety+of+data+points+reveal+just+how+dominant+Google+and+Apple+have+become+in+the+smartphone+...&media=https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1643418541675-EZUVKHP4H2HQKVSOYFSH/DataReportal+20220124+Digital+2022+Global+Overview+Report+%28Extended%29+v01+Slide+165.png&url=https%3A%2F%2Fdatareportal.com%2Freports%2Fdigital-2022-mobile-duopoly-consolidates-grip" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="pinterest"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#pinterest-icon"></use> </svg><span class="Share-buttons-item-label">Pinterest</span><span class="Share-buttons-item-count">0</span> </a><a href="#" class="Share-buttons-item Share-buttons-item--like" data-item-identifier="61ee0ddb9e426d24e5c066eb" data-like-count="1" data-service="squarespace-like"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <g class="svg-icon"> <path d="M39.9,37.8c-7.3,4.8-7.7,6.9-7.9,7.8c-0.2-0.9-0.6-3-7.9-7.8c-16-10.6,1.4-25.4,7.9-11.7C38.5,12.4,55.9,27.3,39.9,37.8z"/> </g> </svg><span class="Share-buttons-item-label"><span class="Share-buttons-item-label-count">0</span> Likes</span> </a> </div> </div> </div> <section id="comments-61ee0ddb9e426d24e5c066eb" class="BlogItem-comments"> <div class="squarespace-comments" id="comments-61ee0ddb9e426d24e5c066eb" data-item-id="61ee0ddb9e426d24e5c066eb" data-public-comment-count="0" data-comment-state="1"></div> </section> </article> <nav class="BlogItem-pagination clear"> <a href="/reports/digital-2022-social-media-referrals" class="BlogItem-pagination-link BlogItem-pagination-link--prev"> <svg class="BlogItem-pagination-link-icon" viewBox="0 0 23 48"> <g class="svg-icon"> <polyline fill="none" stroke-miterlimit="10" points="21.5,1.3 2.6,23.4 21.5,45.7 "/> </g> </svg><div class="BlogItem-pagination-link-content"> <div class="BlogItem-pagination-link-label">Previous</div> <h4 class="BlogItem-pagination-link-title">Digital 2022: Social Media Referrals</h4> <div class="BlogItem-pagination-link-meta"> <span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--categories">Digital</span><span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--author">Simon Kemp</span><time class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--date" datetime="2022-01-26">26 January 2022</time><span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--tags">Digital, Digital 2022, Specialist, Analysis, Global, Social Media, Simon Kemp, Digital 2022 Deep Dive</span><span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--comments"></span> </div> </div> </a> <a href="/reports/digital-2022-language-culture-and-content" class="BlogItem-pagination-link BlogItem-pagination-link--next"> <div class="BlogItem-pagination-link-content"> <div class="BlogItem-pagination-link-label">Next</div> <h4 class="BlogItem-pagination-link-title">Digital 2022: Language, Culture, and Global Content Habits</h4> <div class="BlogItem-pagination-link-meta"> <span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--categories">Digital</span><span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--author">Simon Kemp</span><time class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--date" datetime="2022-01-26">26 January 2022</time><span class="BlogItem-pagination-link-meta-item BlogItem-pagination-link-meta-item--tags">Digital, Digital 2022, Global, Analysis, Specialist, Content, Simon Kemp, Digital 2022 Deep Dive</span> </div> </div><svg class="BlogItem-pagination-link-icon" viewBox="0 0 23 48"> <g class="svg-icon"> <polyline fill="none" stroke-miterlimit="10" points="1.5,45.7 20.4,23.5 1.5,1.3 "/> </g> </svg> </a> </nav> </section> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container empty" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1535342935424" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <a href="mailto:reports@kepios.com" title="reports@kepios.com" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">reports@kepios.com</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--middle sqs-alternate-block-style-container empty" data-layout-label="Footer Middle Blocks" data-type="block-field" data-updated-on="1534669891072" id="footerBlocksMiddle"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> <nav class="Footer-nav" data-content-field="navigation"> <div class="Footer-nav-group"><div class="Footer-nav-folder-heading">Browse</div> <a href="https://datareportal.com/library" class="Footer-nav-folder-item">All Reports</a> <a href="https://datareportal.com/reports/?tag=Global" class="Footer-nav-folder-item">Global Reports</a> <a href="https://datareportal.com/reports/?tag=Regional" class="Footer-nav-folder-item">Regional Reports</a> <a href="https://datareportal.com/reports/?tag=Local" class="Footer-nav-folder-item">Local Reports</a> <a href="https://datareportal.com/reports/?tag=Specialist" class="Footer-nav-folder-item">Special Reports</a> <a href="/library" class="Footer-nav-folder-item">Search</a> </div><div class="Footer-nav-group"></div><div class="Footer-nav-group"><div class="Footer-nav-folder-heading">Info</div> <a href="/about" class="Footer-nav-folder-item">About</a> <a href="/contact" class="Footer-nav-folder-item">Contact</a> <a href="/citation" class="Footer-nav-folder-item">Citation & Reuse</a> <a href="/notes-on-data" class="Footer-nav-folder-item">Notes on Data</a> <a href="/legal" class="Footer-nav-folder-item">Legal</a> <a href="/privacy-policy" class="Footer-nav-folder-item">Privacy Policy</a> <a href="/cookie-policy" class="Footer-nav-folder-item">Cookie Policy</a> </div><div class="Footer-nav-group"></div><div class="Footer-nav-group"><div class="Footer-nav-folder-heading">Connect</div> <a href="http://www.linkedin.com/company/datareportal" target="_blank" class="Footer-nav-folder-item">LinkedIn</a> <a href="https://www.youtube.com/@DataReportal" target="_blank" class="Footer-nav-folder-item">YouTube</a> <a href="http://x.com/datareportal" target="_blank" class="Footer-nav-folder-item">X (Twitter)</a> <a href="http://www.facebook.com/datareportal" target="_blank" class="Footer-nav-folder-item">Facebook</a> <a href="http://instagram.com/datareportal" target="_blank" class="Footer-nav-folder-item">Instagram</a> <a href="http://www.pinterest.com/datareportal" target="_blank" class="Footer-nav-folder-item">Pinterest</a> </div><div class="Footer-nav-group"></div> </nav> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--bottom sqs-alternate-block-style-container" data-layout-label="Footer Bottom Blocks" data-type="block-field" data-updated-on="1628583059749" id="footerBlocksBottom"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-624b037e5e8942d859d5"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">© <a href="https://kepios.com/?utm_campaign=Cross_Promotion&utm_content=Footer_Copyright_Notice&utm_medium=Hyperlink&utm_source=DataReportal" target="_blank">Kepios</a>. All rights reserved.</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1621573138074_49316"><div class="sqs-block-content"><div style="height: 50px;"></div> <div id="fuse-sticky" class="fuse_sticky"> </div> <script> if(window.location.href === "https://datareportal.com/") { document.getElementById("fuse-sticky").innerHTML += ""; } else { document.getElementById("fuse-sticky").innerHTML += "<div class='anchorWrapper'><div class='anchorDesktopOuter'><div class='anchorNote'>AD</div><div class='anchorDesktop'><div data-fuse='22412547456'></div></div></div><div class='anchorMobile'><div data-fuse='22412547459'></div></div></div>"; } </script></div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_22_1488316984327_21907"><div class="sqs-block-content"> </div></div></div></div></div></div></div> </div> </footer> </div> <script src="https://static1.squarespace.com/static/ta/55f0a9b0e4b0f3eb70352f6d/354/scripts/site-bundle.js" type="text/javascript"></script> <script data-sqs-type="imageloader-bootstrapper">if(window.ImageLoader) window.ImageLoader.bootstrap({}, document);</script><script>Squarespace.afterBodyLoad(Y);</script> </body> </html>

CINXE.COM

Digital 2022: Mobile Duopoly Consolidates its Grip — DataReportal – Global Digital Insights