Are Social Media Interactions Decreasing in 2024?

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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/07/social-media-median-interactions.webp 300w, /blog/content/images/size/w600/2024/07/social-media-median-interactions.webp 600w, /blog/content/images/size/w1000/2024/07/social-media-median-interactions.webp 1000w, /blog/content/images/size/w2000/2024/07/social-media-median-interactions.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/07/social-media-median-interactions.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="[What Data Says] Are Social Media Interactions Decreasing?" fetchpriority="high" /> <figcaption>social media median interactions</figcaption> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-what-data-says post-hero__tag" href="/blog/tag/what-data-says/" title="What Data Says" aria-label="What Data Sayss">What Data Says</a> </div> <h1 class="post-hero__title">[What Data Says] Are Social Media Interactions Decreasing?</h1> <p class="post-hero__excerpt">Are social media interactions going up or down? Find out what's happening on each channel and explore some key tips on how to boost interactions.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/andreea/" class="post-hero__author-image" aria-label="Andreea Udescu"> <img class="lazyload" data-src="/blog/content/images/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/andreea/">Andreea Udescu</a> </div> <time datetime="2024-04-25" class="post-hero__date"> Apr 25, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-what-data-says post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p><br>We know that <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media</a> is inherently interactive, so why not measure just how interactive brand content is? </p><p>Whether you’re measuring the total volume, the average or the median of social media interactions across different platforms, it’s useful to see <a href="https://www.socialinsider.io/blog/tag/what-data-says/">what data says</a> about the evolution of interactions for <a href="https://www.socialinsider.io/blog/social-media-branding/">brands on social media</a>. </p><p>That is why in this analysis we bring <strong>fresh data on median interactions on social media (Facebook, Instagram, TikTok and LinkedIn) in 2024</strong>, tracking their evolution across the past year and identifying which <a href="https://www.socialinsider.io/blog/social-media-content/">content type </a>generates the highest number of median interactions.</p><p>To sweeten the deal, we also include 7 <strong>expert tips on how to get more interactions </strong>on your brand's social media accounts.</p><p>Let’s get started.</p><highlight> <h2 id="what-data-says-about-social-media-interactions">What Data Says about Social Media Interactions</h2> <p><a href="#what">What is social media interaction?</a></p> <p><a href="#why">Why is it important to measure social media interactions?</a></p> <p><a href="#data">Social media interactions in 2024 - key findings</a></p> <ul> <li><a href="#instagram">Reels receive the highest number of interactions on Instagram</a></li> <li><a href="#linkedin">LinkedIn median interactions are up by 76% in 2024</a></li> <li><a href="#tiktok">TikTok generates the highest number of median interactions</a></li> <li><a href="#facebook">Median interactions on Facebook are down 80%</a></li> </ul> <p><a href="#howto">How to get more interactions on social media</a></p> <p><a href="#methodology">Methodology</a></p> </highlight> <br><h2 id="what-is-social-media-interaction">What is social media interaction?</h2><a name="what"></a><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Broadly speaking, any and all social media actions a user takes to show interest for your content counts as social media interaction.</div></div><p>There are <strong>several types of social interactions</strong> out there: some common across all social media platforms - such as likes, comments, shares - as well as some interactions that are unique to specific channels, such as clicks on Facebook and LinkedIn. These are just a handful of social media interaction examples.<br><br>The social media interaction meaning becomes clear when explained in contrast with social media engagement. </p><p>When you compare <strong><a href="https://www.socialinsider.io/blog/engagement-rate/">engagement</a> vs interaction on social media</strong>, you discover that interaction is an umbrella term for any method by which users choose to come into contact with your brand content, whereas engagement is limited to likes, comments, saves, shares and views.</p><div class="kg-card kg-product-card"><div class="kg-product-card-container"><img src="https://www.socialinsider.io/blog/content/images/2024/04/igengagement-socialinsider-662a2449dddb9.webp" class="kg-product-card-image" /><div class="kg-product-card-title-container"><h4 class="kg-product-card-title">Track your social media interactions across all channels with Socialinsider!</h4></div><div class="kg-product-card-description"><p>Monitor key metrics and engagement evolution and see how you compare to your competitors!</p></div><a href="https://app.socialinsider.io/signup" class="kg-product-card-button kg-product-card-btn-accent" target="_blank" rel="noopener noreferrer"><span>Start a 14-day FREE trial</span></a></div></div><h2 id="why-is-it-important-to-measure-social-media-interaction">Why is it important to measure social media interaction?</h2><a name="why"></a><p>You need to measure your brand interactions to make sure that you’re having a two-way conversation with your audience on social media, instead of a monologue.</p><p>Social media marketing should not be an echo chamber. </p><p>To this end, a social media interaction analysis can <strong>give you a real-time snapshot of how active and engaged your followers are</strong> and what exactly makes them tick.</p><p>Measuring social media interactions can help you <strong>identify and understand patterns in customer behavior</strong>, and ideally plan ahead in the future. It can help you see what channels or types of content deserve more time and resources, because they offer a better <a href="https://www.socialinsider.io/blog/social-media-roi/">social media ROI</a> (return on investment). <br><br>Finally, analyzing interaction on social media can help you spot the <a href="https://www.socialinsider.io/blog/tiktok-virality-insights/">virality potential</a> in specific post types.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">29 Top Social Media Analytics Tools in 2024</a></div></div><h2 id="4-essential-social-media-interaction-statistics-for-2024">4 essential social media interaction statistics for 2024</h2><a name="data"></a><p>Some marketers say that change is the only constant in social media, and they are right. Algorithms change constantly, forcing brands to keep refining their strategies and thinking up new ways of holding their followers’ attention.</p><p>For the purpose of this study, we took a good look at each social media platform and tracked the evolution of social media interaction for the past 12 months. </p><p>Here are the our key findings:</p><h3 id="a-nameinstagrama-reels-receive-the-highest-number-of-interactions-on-instagram"><a name="instagram"></a> Reels receive the highest number of interactions on Instagram</h3> <figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-ig-662a2b96c6063.webp" class="kg-image" alt="median interaction on instagram 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/medianinteractions-ig-662a2b96c6063.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/medianinteractions-ig-662a2b96c6063.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-ig-662a2b96c6063.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Although median interactions on <a href="https://www.socialinsider.io/instagram-analytics">Instagram</a> are down 14% percent in 2024, this social media channel still manages to come out on top by having the second highest median number of interactions per month. (spoiler alert: TikTok is first!)<br><br>Unsurprisingly for many of us, <a href="https://www.socialinsider.io/blog/instagram-reels/">Instagram Reels</a> continue to <a href="https://www.socialinsider.io/blog/instagram-benchmarks/">outperform all other content types</a>, even though they are now generating fewer median social media post interactions than they did a year ago. Carousels are not far behind.</p><h3 id="a-namelinkedina-linkedin-median-interactions-are-up-by-76-in-2024"><a name="linkedin"></a> LinkedIn median interactions are up by 76% in 2024</h3> <figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-linkedin-662a2b970f7be.webp" class="kg-image" alt="median interaction on linkedin" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/medianinteractions-linkedin-662a2b970f7be.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/medianinteractions-linkedin-662a2b970f7be.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-linkedin-662a2b970f7be.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><a href="https://www.socialinsider.io/linkedin-analytics">LinkedIn</a> might not have the most interactions on social media, but it sure shows a lot of promise given that in the past year, median social media interactions on this platform have increased by a whopping 76%. </p><p>That makes LinkedIn an exception to the rule, seeing as all the other platforms are facing a decline in social media interactions.</p><p>That also means LinkedIn might just be the place where brands go to grow their communities and <a href="https://www.socialinsider.io/blog/brand-loyalty/">convert users into loyal customers</a>.</p><p>It’s worth mentioning that in our previous study – <a href="https://www.socialinsider.io/blog/linkedin-benchmarks/">LinkedIn Benchmarks</a> – we stated that multi-image posts were the most engaging post type on LinkedIn. However, things seem to have shifted in the first quarter of 2024, and now native documents are in the lead on <a href="https://www.socialinsider.io/blog/linkedin-marketing/">LinkedIn</a>. </p><p>What’s more, our previous study was looking at the engagement rate while this one focuses on median interactions.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/linkedin-benchmarks/">[STUDY] 2024 LinkedIn Benchmarks: Engagement Rate Data and Top-Performing Content Insights</a></div></div><h3 id="a-nametiktoka-tiktok-generates-the-highest-number-of-median-interactions"><a name="tiktok"></a> TikTok generates the highest number of median interactions</h3> <figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-tiktok-662a2b95c11fb.webp" class="kg-image" alt="median interactions on titkok 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/medianinteractions-tiktok-662a2b95c11fb.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/medianinteractions-tiktok-662a2b95c11fb.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-tiktok-662a2b95c11fb.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><a href="https://www.socialinsider.io/tiktok-analytics">TikTok</a> is widely known for being <a href="https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/">the most engaging platform for social media marketing</a> and our data on social media interactions confirms this. </p><p>Although median interactions on this platform have taken a slight dip (8%) in the past 3 months, TikTok still scores the highest number of median interactions out of all social media channels.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">TIP: A <a href="https://www.socialinsider.io/blog/tiktok-analytics-tools/">TikTok analytics tool</a> can help you get more in-depth data about your performance and offer insights into how to optimize your strategy to increase your social media interaction. </div></div><h3 id="a-namefacebooka-median-interactions-on-facebook-are-down-80"><a name="facebook"></a> Median interactions on Facebook are down 80%</h3> <figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-fb-662a2b9584904.webp" class="kg-image" alt="median interactions on facebook" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/medianinteractions-fb-662a2b9584904.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/medianinteractions-fb-662a2b9584904.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/04/medianinteractions-fb-662a2b9584904.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><br>Out of the all channels we looked at, <a href="https://www.socialinsider.io/facebook-analytics">Facebook</a> was by far the one that suffered the most drastic change. According to the data we gathered, median interactions on Facebook dropped by 80% YoY. <br><br>The other key insight our data revealed is that status-type (aka text) posts perform best, bringing in the highest number of median social media interactions on Facebook. </p><p>That’s interesting, given that we live in a social media world very much governed by images and <a href="https://www.socialinsider.io/blog/video-marketing-strategy/">video content.</a> </p><p>Basic as they may seem, don't hesitate to keep sharing text posts for <a href="https://www.socialinsider.io/blog/facebook-engagement/">increased Facebook engagement</a> and overall meaningful interactions.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/facebook-analytics-tools/">18 Facebook Analytics Tools Every Marketer Should Know in 2024</a></div></div><h2 id="how-to-get-more-interactions-on-social-media">How to get more interactions on social media</h2><a name="howto"></a><p>With all those data-driven insights in mind, do you think you should be improving your strategy in order to get more interactions on social media?<br><br>If the answer is yes, then keep on reading to discover all the social media interaction ideas we collected for you.</p><ul> <li> <h3 id="create-engaging-content">Create engaging content</h3> </li> </ul> <p>It should go without saying, but it’s worth mentioning anyway. In order to receive more social media interactions on your posts, you need to <a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">create content for social media</a> that encourages people to connect with your brand. </p><p>To this effect, you can either share content that is:</p><ul><li>Visually pleasing</li><li>Informative/valuable</li><li>Entertaining/funny</li><li>Emotionally compelling</li><li>Controversial</li></ul><p>Depending on your brand identity and the industry you belong to, you can mix some of these or simply choose one type and stick to it. <br><br>As a prime example of controversial posts that are likely to make people interact with your content to share their opinion, here’s how the pizza brand Dominos handles this on Instagram:</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/engagingcontentexample.webp" class="kg-image" alt="share engaging content for social media interactions " loading="lazy" width="2000" height="1225" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/engagingcontentexample.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/engagingcontentexample.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/engagingcontentexample.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/engagingcontentexample.webp 2400w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="use-interactive-features-from-the-native-apps">Use interactive features from the native apps</h3> </li> </ul> <p>Thankfully, the people in charge of designing social media apps are well aware of how interactive social media is and they’re always implementing new interactive features into these platforms to help improve social media interactions across the board. </p><p>Every platform’s got their own special features, so go ahead and explore each channel’s individual capabilities. Some honorable mentions include: </p><ul><li><a href="https://www.socialinsider.io/blog/tiktok-marketing/">TiKTok Stitch and Duet</a> features, as well as its option to Reply with Video</li><li>Instagram’s many interactive <a href="https://www.socialinsider.io/blog/edit-instagram-story/">Stories</a> stickers, such as Quizzes, Polls and Questions</li></ul><p>Here’s an example of TikTok Duet feature:</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/duetexampletiktok.webp" class="kg-image" alt="interactive features for social media interactions" loading="lazy" width="2000" height="1097" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/duetexampletiktok.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/duetexampletiktok.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/duetexampletiktok.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/duetexampletiktok.webp 2400w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="encourage-ugc-in-your-audience-and-use-it">Encourage UGC in your audience and use it</h3> </li> </ul> <p>One way to boost your social media interactions is to inspire your followers to share content featuring your brand. Then you can simply share the <a href="https://blog.hootsuite.com/user-generated-content-ugc/">user-generated content</a> to your brand’s channel, and follow up by being present and responsive in the comment section. </p><p>This method does not only guarantee you an increase in social media interaction, but also a boost of <a href="https://www.socialinsider.io/blog/brand-awareness/">brand awareness</a> and a stronger connection to your community. </p><p>Here’s how the folks at Insta360 do it on TikTok:</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/ugcforsocialmediainteractions.webp" class="kg-image" alt="share ugc for social media interactions" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/ugcforsocialmediainteractions.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/ugcforsocialmediainteractions.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/ugcforsocialmediainteractions.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/ugcforsocialmediainteractions.webp 2400w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="make-sure-you-are-easy-to-reach-across-all-social-media-channels">Make sure you are easy to reach across all social media channels</h3> </li> </ul> <p><br>Optimizing your social media info facilitates discovery and makes it easy and convenient for your audience to learn more about you and even buy your products or services.</p><p>That being said, make sure to provide essential information about your brand in your <a href="https://beacons.ai/i/creator-university/guide/12-ways-to-make-your-link-in-bio-convert-the-most-traffic">bio</a>/description, and include links to key pages (sign up, pricing, about, etc). You should also add links to all your other social media channels. </p><p>This will make people see your brand as reliable and transparent, therefore they will trust you more and want to interact with you any chance they get.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/optimizeprofileinfo-1.webp" class="kg-image" alt="optimize profile info for social media interactions" loading="lazy" width="2000" height="1198" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/optimizeprofileinfo-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/optimizeprofileinfo-1.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/optimizeprofileinfo-1.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/04/optimizeprofileinfo-1.webp 2400w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="organize-giveaways">Organize giveaways</h3> </li> </ul> <p><br>At first glance, this might sound like a hack to get a massive boost of social media interaction overnight. However, organizing giveaways as interaction posts for social media can help increase your brand visibility, <a href="https://www.sprinklr.com/blog/social-media-lead-generation/">get leads</a> and grow your community. </p><p>In other words, if your product or service is valuable, then people who interact with your content will also choose to follow you and why not, even consider making a purchase in the near future.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/organizegiveways.webp" class="kg-image" alt="giveaways for social media interactions" loading="lazy" width="1730" height="1298" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/organizegiveways.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/organizegiveways.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/organizegiveways.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/04/organizegiveways.webp 1730w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="be-present-and-responsive">Be present and responsive</h3> </li> </ul> <p><br>Seasoned social media managers will tell you to get your audience to be there for you (and engage with your content) is for you to be there for them. Proper social media customer engagement relies on you being present and responsive to your followers.</p><p>Whether that means answering DMs, replying to comments, commenting on UGC or any other platform-specific social media interaction, don’t wait long to respond to your audience. <br><br>Doing this will make them feel seen and appreciated and will encourage them to keep interacting with your content (which works out in your favor, of course). You can get yourself a <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media interaction management tool</a> to help you automate some of these processes.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/beresponsivesocialmedia.webp" class="kg-image" alt="be responsive for social media interactions" loading="lazy" width="2000" height="1310" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/beresponsivesocialmedia.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/beresponsivesocialmedia.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/beresponsivesocialmedia.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/04/beresponsivesocialmedia.webp 2104w" sizes="(min-width: 720px) 720px"></figure><ul> <li> <h3 id="measure-your-social-media-interaction">Measure your social media interaction</h3> </li> </ul> <p>The best way to figure out where you have to go is to understand where you are. You won’t know what you need to fix about your <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> until you identify the gaps in your current approach. </p><p>A tool like <a href="https://www.socialinsider.io/social-media-analytics">Socialinsider</a> can help you track your social media engagement statistics across all social media channels.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/engagementsocialinsider.webp" class="kg-image" alt="brand engagement socialinsider" loading="lazy" width="2000" height="1471" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/engagementsocialinsider.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/engagementsocialinsider.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/engagementsocialinsider.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/04/engagementsocialinsider.webp 2110w" sizes="(min-width: 720px) 720px"></figure><p>Or simply view the evolution of post interactions for a specific platform (in this case, Instagram):</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/04/interactionsocialinsider.webp" class="kg-image" alt="instagram interactions socialinsider" loading="lazy" width="2000" height="596" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/04/interactionsocialinsider.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/interactionsocialinsider.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/interactionsocialinsider.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/interactionsocialinsider.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-button-card kg-align-center"><a href="https://www.socialinsider.io/blog/#/portal/signup/free" class="kg-btn kg-btn-accent">Analyze your social media performance across all channels</a></div><h3 id="final-thoughts">Final thoughts </h3><p><br>At the end of the day, remember that social media is a two-way street. It’s not just about broadcasting; it’s about building relationships with your audience. </p><p>We hope these fresh 2024 social media interactions stats and key actionable tips will help set you on the right path to building an engaged community and win your customers’ hearts.</p><h2 id="methodology">Methodology</h2><a name="methodology"></a><p>The findings of this study are based on the analysis of Facebook, Instagram, TikTok and LinkedIn social media posts published between April 2023 - April 2024. </p><p><strong>Median interactions </strong>= the midpoint value for social media interactions. By calculating the median (instead of the average), we make sure we filter out the outlying values that are skewing the results.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2023/01/andreea--1-.png" loading="lazy" alt="Andreea Udescu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/andreea/">Andreea Udescu</a></a></h4> <p class="author-bio">Content writer with 7 years of experience in digital marketing. When I’m not writing, I like to go on coffee dates with friends, dabble in poetry and fill my house with flowers. </p> <div class="author-meta align-center"> <a href="https://www.linkedin.com/in/andreea-udescu-432591152/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 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Are Social Media Interactions Decreasing in 2024?