The Best Marketing Conference in the World

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</nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQENicZ_y9tnIg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727076158492?e=2147483647&v=beta&t=wkv-rdDb6y6pakDyiZ3ibeKJ2I-CebO0OnqdvBJNXhs" fetchpriority="high" data-embed-id="cover-image" alt="The Best Marketing Conference in the World"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">The Best Marketing Conference in the World</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon 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data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://nl.linkedin.com/in/heatherlhurd" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Heather Hurd </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Heather Hurd"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Heather Hurd </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Helping businesses tell better stories </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 23, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Remember last year, when I talked about </span><span class><a href="https://www.linkedin.com/pulse/little-conference-could-heather-hurd/?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>the best conference I'd ever been to</a></span><span class>? This year, it was even better. Let's talk a little about why.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The location</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This year's event was at the historic </span><span class>  <a href="https://nl.linkedin.com/company/spoorwegmuseum?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Spoorwegmuseum</a>  </span><span class> in Utrecht, and it was such a beautiful location. Easy to get to, comfortable to be in, and full of amazing things to explore during breaks. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The setup</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This year's conference did an even better job of spacing out breaks and sessions, and there was less session overlap, which meant I got to soak up even more of the great content on stage and in the breakout/workshop room. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The people</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I can't say enough about the attendees, speakers, and organizers of this event. </span><span class>  <a href="https://nl.linkedin.com/showcase/martech-fest/?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Martech Festival</a>  </span><span class> somehow manages to attract the best of the best every year, with even the vendors and partners in attendance fitting right into the overall conference culture. Everyone is welcoming and genuinely interested. People pull others into conversations and make everyone feel welcome. Speakers are down to earth and approachable. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Speakers and event delegates kicked off the conference the night before with a round of karoake, and it was such an incredible way to break the ice and have a ton of fun. </span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/lets-talk-brand-marketing-beyond-buzz-how-create-rsa-marco-ciappelli-6hgtc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHES9gi4Igy8g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1713147967045?e=2147483647&v=beta&t=zkyOskkw9MbkbMivu3aDnFJVvq0FiV-cUvgYMJ2yPgI"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Let's Talk About Brand Marketing | Beyond the Buzz:…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Marco Ciappelli </span> <span class="before:middot pt-0.5 inline-article-published-date"> 7 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/my-top-picks-best-marketing-conferences-2020-judi-hays"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQEdWsBCACMZTg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1583167166994?e=2147483647&v=beta&t=0xSCU4xZTmweFT88MKai6iSrHDtB44FMICh0jZSTpd8"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Judi's List: Top Marketing Conferences in 2020</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Judi Hays </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/meet-providers-crafting-future-digital-marketing-dmwf-dmwf-yqs5c"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHvWDS3dcBr3g/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1699872191573?e=2147483647&v=beta&t=SvXTaQAvm0WIEkl5zUVxtC9MbuuCJLPbInr6An_POIU"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Meet the Providers Crafting the Future of Digital…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> DMWF </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The content</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Speaking of speakers, I had the absolutel privilege of kicking off the event this year by giving the keynote. I loved the energy in the room and was hyped to see that most of the attendees had come out to hear what I had to say about brand and content marketing powering growth. It was an amazing experience, and I hope I get to do it again next year. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Following my session, there was so much incredible content happening with the support of our energizing event MC, </span><span class> <a href="https://uk.linkedin.com/in/adeola-sole-b2b66836?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Adeola Sole </a>  </span><span class>. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class> <a href="https://be.linkedin.com/in/jaspervanlaethem?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Jasper Van Laethem </a>  </span><span class> talked about zero-party data, the power of asking questions, and practical strategies and examples for gathering it effectively and actively using it.</span></li> <li><span class> <a href="https://nl.linkedin.com/in/sandy-kartopawiro-3424512b?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Sandy Kartopawiro </a>  </span><span class> held a hands-on workshop exploring practical tools to analyse and improve retention strategies, teaching attendees which data to track, how to optimise email marketing for retention, and how to use insights to reduce churn through effective A/B testing.</span></li> <li><span class> <a href="https://nl.linkedin.com/in/elliottrayner?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Elliott Rayner 📚 </a>  </span><span class> spoke about the powerful combination of storytelling science and generative AI for crafting impactful marketing narratives.</span></li> <li><span class> <a href="https://hu.linkedin.com/in/gyula-n%C3%A9meth-b3102742?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Gyula Németh </a>  </span><span class> hosted another hands-on workshop, this time focused on how AI can be used to create and design emails. (Sadly, I missed this one.)</span></li> <li><span class>  Martina Lipp </span><span class> took the stage for a session on the importance of balancing AI and ethics when it comes to our marketing strategies, and presented some great frameworks for making sure ethical considerations are baked into our marketing from the beginning.</span></li> <li><span class> <a href="https://il.linkedin.com/in/annalevitin?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Anna Levitin </a>  </span><span class> talked about how to reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.</span></li> <li><span class>In a conference first, </span><span class> <a href="https://es.linkedin.com/in/louisefeaheny?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Louise Feaheny </a>  </span><span class> shared insights on how to build trust, maintain engagement, and use variable reinforcement to improve your email marketing campaigns ... successfully using a dog-training clicker and an abundance of puppy pictures to make it all make sense.</span></li> <li><span class>Immediately following was another conference first when </span><span class> <a href="https://uk.linkedin.com/in/nickcrawford?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Nick Crawford </a>  </span><span class> made balloon animals on stage as a fantastic visual aid for understanding how the right strategies can make your campaigns soar.</span></li> <li><span class> <a href="https://uk.linkedin.com/in/chryso?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Chryso Savva </a>  </span><span class> led another hands-on session (which I also missed) where participants learned how to design high-impact email templates that adhere to UX/UI best practices and are optimised for conversions.</span></li> <li><span class>To close out day 1, I was back on stage with Anna Levitin and </span><span class> <a href="https://hu.linkedin.com/in/zsuzsannablau?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Zsuzsanna Blau </a>  </span><span class> to chat through what's the same and what's different when it comes to B2B and B2C marketing, what's working well for our clients, and what the future may hold for marketing on both sides of the fence. </span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And that was just day 1! Day 2 held Chinese marketing insights with </span><span class> <a href="https://nl.linkedin.com/in/jaccobouw?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Jacco Bouw </a>  </span><span class>, a fascinating interactive emails workshop with </span><span class> <a href="https://ch.linkedin.com/in/cyrill-gross?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Cyrill Gross </a>  </span><span class>, an incredible session on future-proofing with brand SEO from </span><span class> <a href="https://uk.linkedin.com/in/miracle-inameti-archibong-39168713?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Miracle Inameti-Archibong </a>  </span><span class>, </span><span class> <a href="https://de.linkedin.com/in/sarakappler?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Sara Kappler </a>  </span><span class>'s in-depth look at when to migrate your ESP, a deliverability session for agencies with </span><span class> <a href="https://www.linkedin.com/in/ukutt?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Udeme U. </a>  </span><span class> & </span><span class>  Andrew Bonar </span><span class> & </span><span class> <a href="https://nl.linkedin.com/in/raymonddijkxhoorn?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Raymond D. </a>  </span><span class>, a look at how G-Star increased CRM sales with </span><span class>  Tey Tetterfio </span><span class> and </span><span class> <a href="https://nl.linkedin.com/in/suzanne-garritsen-314a7841?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Suzanne Garritsen </a>  </span><span class>, </span><span class> <a href="https://www.linkedin.com/in/corrina-cohen?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Corrina Cohen </a>  </span><span class>'s presentation on the NBCUniversal Olympics coverage, a session from </span><span class> <a href="https://nl.linkedin.com/in/beatalinz?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Beata Linz (Kis) </a>  </span><span class> on strategies for a seamless customer journey experience, and an engaging final session on AI-driven personalization with </span><span class> <a href="https://nl.linkedin.com/in/bart-de-peuter?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link> Bart de Peuter </a>  </span><span class>.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The connections</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The conference was two days full of amazing sessions, but also break times packed with great conversations and connections. I left the event with:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>An inivitation to a home-cooked Brazilian dinner</span></li> <li><span class>20+ new LinkedIn connections</span></li> <li><span class>A guest writing spot</span></li> <li><span class>A new graphic designer to add to my bench</span></li> <li><span class>Three scheduled meetings for potential new clients</span></li> <li><span class>A package of Valencia peanut nougat that was incredible</span></li> <li><span class>(Sadly, none of Cyrill's Swiss whisky)</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It was nothing short of incredible. If you missed it, make room for it on your 2025 events calendar or you'll have another year of FOMO. If you were there and we didn't get to chat, please message me and let's connect. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you attended my session and missed the QR code, let me know. :) </span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " data-impression-id="article-ssr-frontend-pulse_x-social-details">  <div class="x-social-activity social-details x-social-activity-left flex flex-wrap w-full max-w-x-article-width-small justify-between lg:max-w-x-article-width"> 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id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:7243891751248105472"> 4 Comments </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://es.linkedin.com/in/louisefeaheny?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHorKXVVpYJVA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726521604014?e=2147483647&v=beta&t=TsFclWMDcjENkoP1WDykMeK7N-bvcYXmfCAnspgUeb0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Louise Feaheny"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://es.linkedin.com/in/louisefeaheny?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Louise Feaheny </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Customer Success Engineer at SMTP2GO</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7243891751248105472,7243976818649616384)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">I love the recap! :D I can't wait for the next one. These events aren't just about business, they're about connections. I'm so glad to be a part of it. </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 1 Reaction </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 2 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/nickcrawford?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGM-nr9W-y9Bg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1725988709302?e=2147483647&v=beta&t=yev3N9QB1myzCkGZZc91l-ehH_fWNr4gAZS48tyOqR8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Nick Crawford"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/nickcrawford?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Nick Crawford </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Senior Marketing Consultant | Omnichannel expert focussed on engagement, loyalty & LTV | Email & CRM specialist | International Speaker ~ with a creative balloon Twist 🎈🦒</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7243891751248105472,7243898042196660224)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Love this "a love letter to all the hard work you did" thanks for the effort in the write up and great to now know you. As you rightly say, this conference was all about the connections made and friendships now formed.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fbest-marketing-conference-world-heather-hurd-fxlqe&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 2 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 3 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://nl.linkedin.com/showcase/martech-fest/?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQE3c6izFU4MNQ/company-logo_100_100/company-logo_100_100/0/1719255837032/martech_fest_logo?e=2147483647&v=beta&t=vIdb6dEFZA84bb8JXM3w_hLb94VHJTR2zyHEw1Qcq9w" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Martech Festival"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://nl.linkedin.com/showcase/martech-fest/?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Martech Festival </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline"></p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" 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object-cover rounded-md" alt="Weekly Update: 9 September" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHAEUkBrgqAVQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725519212736?e=2147483647&v=beta&t=Ho9CX8XJU4FXGm8Gp7gig7Jtbcb5YKKbDhiJYKY6FVs">  </div>  <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Weekly Update: 9 September </h3> <h4 class="related-content-card__subtitle font-sans text-md text-color-text mt-0.5"> Sep 9, 2024 </h4>  </div> </a> </li> <li class="slide-list__item mr-2 rtl:ml-2"> <a href="https://www.linkedin.com/pulse/weekly-update-2-september-heather-hurd-ikq0e?trk=article-ssr-frontend-pulse_more-articles_related-content-card" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_more-articles_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline 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