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Issues for Jul-Aug 2019 - Aurora

<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/issue/2019/7","20200811102351","https://web.archive.org/","web","/_static/", "1597141431"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Issues for Jul-Aug 2019 - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. 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- adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200811102351/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200811102351im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200811102351/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200811102351im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200811102351/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200811102351/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200811102351/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200811102351/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200811102351/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <h2 dir="auto" class="badge inline-flex uppercase text-10.5 my-3.25 pl-0 align-middle">Jul - Aug 2019</h2> </div> <div class="flex__item w-full"> <!-- ~~~~~~ start:latest ~~~~~~ --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Recent</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143495" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143495/survival-of-the-cheapest"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2695106ae41.jpg" alt="Survival of the cheapest"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143495" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143495/survival-of-the-cheapest" class="story__link "><strong>Survival of the cheapest</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>The question is: Where is the tipping point at which you cannot find a good resource on a cheap package? </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Survival%20of%20the%20cheapest&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143495">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143492" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143492/when-agencies-are-bored"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2630374f1c9.jpg" alt="When agencies are bored"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143492" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143492/when-agencies-are-bored" class="story__link "><strong>When agencies are bored</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>How to gear up when business is slow. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=When%20agencies%20are%20bored&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143492">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143491" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143491/thunder-lightning-and-recession"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d68bf90574fe.jpg" alt="Thunder, lightning and recession"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143491" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143491/thunder-lightning-and-recession" class="story__link "><strong>Thunder, lightning and recession</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>How to turn up in a downturn.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Thunder%2C%20lightning%20and%20recession&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143491">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143504" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143504/the-millennial-big-tension"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294e119fbba.jpg" alt="The Millennial Big Tension"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143504" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143504/the-millennial-big-tension" class="story__link "><strong>The Millennial Big Tension</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why only the most resilient brands will be the ones that will help resolve the Big Tension.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20Millennial%20Big%20Tension&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143504">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143508" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143508/a-race-against-time"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2950d5e3aca.jpg" alt="A race against time"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143508" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143508/a-race-against-time" class="story__link "><strong>A race against time</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A day in the life of Sarah Ahmed, Marketing Manager, Hygiene Home. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=A%20race%20against%20time&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143508">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143502" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143502/the-drums-of-success"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294b279f217.jpg" alt="The drums of success"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143502" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143502/the-drums-of-success" class="story__link "><strong>The drums of success</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20drums%20of%20success&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143502">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143486" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143486/the-power-of-being-single-minded"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26261b5a7ee.jpg" alt="The power of being single-minded"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143486" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143486/the-power-of-being-single-minded" class="story__link "><strong>The power of being single-minded</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Brands need to focus on the single value proposition to stand out. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20power%20of%20being%20single-minded&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143486">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143490" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143490/im-a-brand-builder-by-choice-and-a-filmmaker-by-chance"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d262c46d3777.jpg" alt="&quot;I'm a brand builder by choice and a filmmaker by chance&quot;"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143490" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143490/im-a-brand-builder-by-choice-and-a-filmmaker-by-chance" class="story__link "><strong>"I'm a brand builder by choice and a filmmaker by chance"</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=%22I%27m%20a%20brand%20builder%20by%20choice%20and%20a%20filmmaker%20by%20chance%22&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143490">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143512" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143512/a-few-of-my-favourite-things"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d472235dadcf.jpg" alt="A few of my favourite things"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143512" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143512/a-few-of-my-favourite-things" class="story__link "><strong>A few of my favourite things</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A review of some of the recent ad campaigns. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=A%20few%20of%20my%20favourite%20things&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143512">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143507" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143507/finding-the-right-relevance-for-digital-financial-services"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d29507549567.jpg" alt="Finding the right relevance for digital financial services"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143507" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143507/finding-the-right-relevance-for-digital-financial-services" class="story__link "><strong>Finding the right relevance for digital financial services</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why is it that Pakistanis don't find the notion of going cashless appealing?</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Finding%20the%20right%20relevance%20for%20digital%20financial%20services&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143507">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143488" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143488/journey-to-the-high-end"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d47ce6d52e18.jpg" alt="Journey to the high end"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143488" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143488/journey-to-the-high-end" class="story__link "><strong>Journey to the high end</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>From basic wheat and ghee wholesale shop, Aurora charts the journey of S. Abdulla &amp; Co. to high-end home retail. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Journey%20to%20the%20high%20end&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143488">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143489" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143489/finding-the-opportunity-in-times-of-recession"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d262c333ffe3.jpg" alt="Finding the opportunity in times of recession"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143489" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143489/finding-the-opportunity-in-times-of-recession" class="story__link "><strong>Finding the opportunity in times of recession</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Recession could separate serious companies from their seasonal counterparts. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Finding%20the%20opportunity%20in%20times%20of%20recession&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143489">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143493" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143493/by-2022-we-want-to-increase-our-customer-base-to-25-million-and-acquire-200000-sellers"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d427a01cc85f.jpg" alt="By 2022 we want to increase our customer base to 25 million and acquire 200,000 sellers"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143493" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143493/by-2022-we-want-to-increase-our-customer-base-to-25-million-and-acquire-200000-sellers" class="story__link "><strong>By 2022 we want to increase our customer base to 25 million and acquire 200,000 sellers</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Ehsan Saya, MD, Daraz Pakistan.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=By%202022%20we%20want%20to%20increase%20our%20customer%20base%20to%2025%20million%20and%20acquire%20200%2C000%20sellers&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143493">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143494" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143494/pause-on-profits"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d3e87af50e1b.jpg" alt="Pause on profits"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143494" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143494/pause-on-profits" class="story__link "><strong>Pause on profits</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>As growth slows, what lies ahead for FMCGs?</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Pause%20on%20profits&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143494">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143505" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143505/embrace-digital-or-be-sidelined"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294efc3e765.jpg" alt="Embrace digital or be sidelined"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143505" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143505/embrace-digital-or-be-sidelined" class="story__link "><strong>Embrace digital or be sidelined</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why SMEs can no longer afford to stand on the sidelines of technological change.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Embrace%20digital%20or%20be%20sidelined&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143505">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143506" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143506/what-is-your-why"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294f6daefee.jpg" alt="What is your ‘why’?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143506" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143506/what-is-your-why" class="story__link "><strong>What is your ‘why’?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>On finding the purpose behind your brand.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=What%20is%20your%20%E2%80%98why%E2%80%99%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143506">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143501" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143501/campaign-watch"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d28c6f85e7e5.jpg" alt="Campaign Watch"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143501" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143501/campaign-watch" class="story__link "><strong>Campaign Watch</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A review of some of the most recent ad campaigns. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Campaign%20Watch&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143501">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143485" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143485/shell-builds-on-social-investment"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2625e870a92.jpg" alt="Shell builds on social investment"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143485" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143485/shell-builds-on-social-investment" class="story__link "><strong>Shell builds on social investment</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Highlights the importance of fuel efficiency through Shell Eco-Marathon. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Shell%20builds%20on%20social%20investment&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143485">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143500" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143500/the-gentleman-raconteur-who-loved-karachi"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a5584642f.jpg" alt="The gentleman raconteur who loved Karachi"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143500" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143500/the-gentleman-raconteur-who-loved-karachi" class="story__link "><strong>The gentleman raconteur who loved Karachi</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Remembering Nusrat Nasrullah (1947-2019). </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20gentleman%20raconteur%20who%20loved%20Karachi&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143500">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143503" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143503/weathering-the-downturn"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294ccc9a3b7.jpg" alt="Weathering the downturn"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143503" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143503/weathering-the-downturn" class="story__link "><strong>Weathering the downturn</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>The impact of the prevailing economic situation on marketing and advertising. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Weathering%20the%20downturn&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143503">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143499" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143499/pakistans-quintessential-journalist-idrees-bakhtiar-1945-2019"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a4e91bc6a.jpg" alt="Pakistan’s quintessential journalist: Idrees Bakhtiar (1945-2019)"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143499" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143499/pakistans-quintessential-journalist-idrees-bakhtiar-1945-2019" class="story__link "><strong>Pakistan’s quintessential journalist: Idrees Bakhtiar (1945-2019)</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>An obituary. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Pakistan%E2%80%99s%20quintessential%20journalist%3A%20Idrees%20Bakhtiar%20%281945-2019%29&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143499">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Published in Jul-Aug 2019</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143487" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143487/rise-of-the-local-opportunity"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2629e468c89.jpg" alt="Rise of the local opportunity"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143487" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143487/rise-of-the-local-opportunity" class="story__link ">Rise of the local opportunity </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Salman Bashir, CEO, Chase Up.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Rise%20of%20the%20local%20opportunity&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143487">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaigns</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143498" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143498/got-an-insect-on-your-mind"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a088d3fd1.jpg" alt="Got an insect on your mind?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143498" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143498/got-an-insect-on-your-mind" class="story__link "><strong>Got an insect on your mind?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Then keep thinking Kingtox.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Got%20an%20insect%20on%20your%20mind%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143498">&nbsp;</a> </div></div></article> <!-- - 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