CINXE.COM
Issues for Jul-Aug 2019 - Aurora
<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/issue/2019/7","20200811102351","https://web.archive.org/","web","/_static/", "1597141431"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Issues for Jul-Aug 2019 - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <meta property="og:image" content="https://web.archive.org/web/20200811102351im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200811102351im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200811102351\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200811102351\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200811102351\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200811102351\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200811102351\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200811102351cs_/https://aurora.dawn.com/_css/all.20200625122109.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200811102351cs_/https://aurora.dawn.com/_css/shameaurora.20200531215809.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200811102351cs_/https://aurora.dawn.com/_css/roboto.20200531215809.css" media="all"> <script src="https://web.archive.org/web/20200811102351js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200811102351js_/https://aurora.dawn.com/_js/all.20200806130809.js" defer="true"></script> <script src="https://web.archive.org/web/20200811102351js_/https://aurora.dawn.com/_js/admin.20200730122710.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/_css/all.20200625122109.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/_css/shameaurora.20200531215809.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/_css/roboto.20200531215809.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200811102351/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/_js/all.20200806130809.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/_js/admin.20200730122710.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - - - - - - adsense:header start - - - - - - --> <script async="async" src="https://web.archive.org/web/20200811102351js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-DESKTOP-1x1', [1,1], 'div-gpt-ad-1535620321579-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-MOBILE-1x1', [1,1], 'div-gpt-ad-1542969151399-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); function render(divId) { var cookieValue = "; " + document.cookie; var cookieParts = cookieValue.split("; " + divId + "="); if (cookieParts.pop().split(';').shift() != divId) { googletag.cmd.push(function() {googletag.display(divId)}); } else { if (divId) { var adContainer = document.getElementById(divId).closest('.ad'); adContainer.classList.remove('block', 'sm:block'); adContainer.classList.add('hidden'); } else { console.log('Error: Ad not found divid: ' + divId); } } } </script> <!-- - - - - - - adsense:header end - - - - - - --> <!-- - - - - start:refresh slots - - - - --> <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if ($(div).is(':visible')) { googletag.pubads().refresh([slot], {changeCorrelator: false}); } } // Refresh slots without page reload googletag.pubads().addEventListener('impressionViewable', function(event) { var slot = event.slot; var id = slot.getSlotElementId(); var div = document.getElementById(id); var refreshTime = $(div).data('ad-refresh'); // 30 is minimum time if (refreshTime >= 30) { setTimeout(function() { googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').removeClass('ad--closable').addClass('ad--closing'); } } }); }); // https://developers.google.com/doubleclick-gpt/reference#googletag.apiReady if (typeof googletag.apiReady == 'undefined') { $('.ad').attr('style', 'display: none !important'); } } </script> <!-- - - - - end:refresh slots - - - - --> <!-- - - - - start:google - - - - --> <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20200811102351/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script> <!-- - - - - end:google - - - - --> <!-- - - - - start:chartbeat - - - - --> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <!-- - - - - end:chartbeat - - - - --> </head> <body class="issues"> <div class="aux-content" style="overflow: hidden;"> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1535620321579-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1535620321579-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1542969151399-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1542969151399-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200811102351/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200811102351im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200811102351/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200811102351im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200811102351/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200811102351/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200811102351/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200811102351/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200811102351/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <h2 dir="auto" class="badge inline-flex uppercase text-10.5 my-3.25 pl-0 align-middle">Jul - Aug 2019</h2> </div> <div class="flex__item w-full"> <!-- ~~~~~~ start:latest ~~~~~~ --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Recent</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143495" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143495/survival-of-the-cheapest"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2695106ae41.jpg" alt="Survival of the cheapest"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143495" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143495/survival-of-the-cheapest" class="story__link "><strong>Survival of the cheapest</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>The question is: Where is the tipping point at which you cannot find a good resource on a cheap package? </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Survival%20of%20the%20cheapest&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143495" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143495"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143492" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143492/when-agencies-are-bored"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2630374f1c9.jpg" alt="When agencies are bored"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143492" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143492/when-agencies-are-bored" class="story__link "><strong>When agencies are bored</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>How to gear up when business is slow. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=When%20agencies%20are%20bored&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143492" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143492"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143491" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143491/thunder-lightning-and-recession"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d68bf90574fe.jpg" alt="Thunder, lightning and recession"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143491" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143491/thunder-lightning-and-recession" class="story__link "><strong>Thunder, lightning and recession</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>How to turn up in a downturn.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Thunder%2C%20lightning%20and%20recession&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143491" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143491"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143504" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143504/the-millennial-big-tension"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294e119fbba.jpg" alt="The Millennial Big Tension"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143504" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143504/the-millennial-big-tension" class="story__link "><strong>The Millennial Big Tension</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why only the most resilient brands will be the ones that will help resolve the Big Tension.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20Millennial%20Big%20Tension&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143504" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143504"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143508" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143508/a-race-against-time"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2950d5e3aca.jpg" alt="A race against time"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143508" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143508/a-race-against-time" class="story__link "><strong>A race against time</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A day in the life of Sarah Ahmed, Marketing Manager, Hygiene Home. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=A%20race%20against%20time&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143508" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143508"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143502" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143502/the-drums-of-success"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294b279f217.jpg" alt="The drums of success"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143502" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143502/the-drums-of-success" class="story__link "><strong>The drums of success</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20drums%20of%20success&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143502" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143502"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143486" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143486/the-power-of-being-single-minded"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26261b5a7ee.jpg" alt="The power of being single-minded"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143486" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143486/the-power-of-being-single-minded" class="story__link "><strong>The power of being single-minded</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Brands need to focus on the single value proposition to stand out. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20power%20of%20being%20single-minded&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143486" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143486"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143490" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143490/im-a-brand-builder-by-choice-and-a-filmmaker-by-chance"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d262c46d3777.jpg" alt=""I'm a brand builder by choice and a filmmaker by chance""/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143490" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143490/im-a-brand-builder-by-choice-and-a-filmmaker-by-chance" class="story__link "><strong>"I'm a brand builder by choice and a filmmaker by chance"</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=%22I%27m%20a%20brand%20builder%20by%20choice%20and%20a%20filmmaker%20by%20chance%22&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143490" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143490"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143512" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143512/a-few-of-my-favourite-things"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d472235dadcf.jpg" alt="A few of my favourite things"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143512" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143512/a-few-of-my-favourite-things" class="story__link "><strong>A few of my favourite things</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A review of some of the recent ad campaigns. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=A%20few%20of%20my%20favourite%20things&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143512" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143512"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143507" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143507/finding-the-right-relevance-for-digital-financial-services"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d29507549567.jpg" alt="Finding the right relevance for digital financial services"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143507" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143507/finding-the-right-relevance-for-digital-financial-services" class="story__link "><strong>Finding the right relevance for digital financial services</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why is it that Pakistanis don't find the notion of going cashless appealing?</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Finding%20the%20right%20relevance%20for%20digital%20financial%20services&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143507" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143507"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143488" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143488/journey-to-the-high-end"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d47ce6d52e18.jpg" alt="Journey to the high end"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143488" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143488/journey-to-the-high-end" class="story__link "><strong>Journey to the high end</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>From basic wheat and ghee wholesale shop, Aurora charts the journey of S. Abdulla & Co. to high-end home retail. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Journey%20to%20the%20high%20end&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143488" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143488"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143489" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143489/finding-the-opportunity-in-times-of-recession"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d262c333ffe3.jpg" alt="Finding the opportunity in times of recession"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143489" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143489/finding-the-opportunity-in-times-of-recession" class="story__link "><strong>Finding the opportunity in times of recession</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Recession could separate serious companies from their seasonal counterparts. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Finding%20the%20opportunity%20in%20times%20of%20recession&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143489" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143489"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143493" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143493/by-2022-we-want-to-increase-our-customer-base-to-25-million-and-acquire-200000-sellers"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/08/5d427a01cc85f.jpg" alt="By 2022 we want to increase our customer base to 25 million and acquire 200,000 sellers"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143493" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143493/by-2022-we-want-to-increase-our-customer-base-to-25-million-and-acquire-200000-sellers" class="story__link "><strong>By 2022 we want to increase our customer base to 25 million and acquire 200,000 sellers</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Ehsan Saya, MD, Daraz Pakistan.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=By%202022%20we%20want%20to%20increase%20our%20customer%20base%20to%2025%20million%20and%20acquire%20200%2C000%20sellers&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143493" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143493"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143494" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143494/pause-on-profits"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d3e87af50e1b.jpg" alt="Pause on profits"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143494" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143494/pause-on-profits" class="story__link "><strong>Pause on profits</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>As growth slows, what lies ahead for FMCGs?</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Pause%20on%20profits&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143494" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143494"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143505" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143505/embrace-digital-or-be-sidelined"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294efc3e765.jpg" alt="Embrace digital or be sidelined"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143505" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143505/embrace-digital-or-be-sidelined" class="story__link "><strong>Embrace digital or be sidelined</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Why SMEs can no longer afford to stand on the sidelines of technological change.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Embrace%20digital%20or%20be%20sidelined&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143505" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143505"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143506" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143506/what-is-your-why"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294f6daefee.jpg" alt="What is your ‘why’?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143506" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143506/what-is-your-why" class="story__link "><strong>What is your ‘why’?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>On finding the purpose behind your brand.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=What%20is%20your%20%E2%80%98why%E2%80%99%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143506" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143506"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143501" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143501/campaign-watch"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d28c6f85e7e5.jpg" alt="Campaign Watch"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143501" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143501/campaign-watch" class="story__link "><strong>Campaign Watch</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>A review of some of the most recent ad campaigns. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Campaign%20Watch&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143501" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143501"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143485" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143485/shell-builds-on-social-investment"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2625e870a92.jpg" alt="Shell builds on social investment"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143485" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143485/shell-builds-on-social-investment" class="story__link "><strong>Shell builds on social investment</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Highlights the importance of fuel efficiency through Shell Eco-Marathon. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Shell%20builds%20on%20social%20investment&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143485" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143485"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143500" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143500/the-gentleman-raconteur-who-loved-karachi"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a5584642f.jpg" alt="The gentleman raconteur who loved Karachi"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143500" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143500/the-gentleman-raconteur-who-loved-karachi" class="story__link "><strong>The gentleman raconteur who loved Karachi</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Remembering Nusrat Nasrullah (1947-2019). </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=The%20gentleman%20raconteur%20who%20loved%20Karachi&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143500" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143500"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143503" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143503/weathering-the-downturn"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d294ccc9a3b7.jpg" alt="Weathering the downturn"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143503" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143503/weathering-the-downturn" class="story__link "><strong>Weathering the downturn</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>The impact of the prevailing economic situation on marketing and advertising. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Weathering%20the%20downturn&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143503" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143503"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143499" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143499/pakistans-quintessential-journalist-idrees-bakhtiar-1945-2019"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a4e91bc6a.jpg" alt="Pakistan’s quintessential journalist: Idrees Bakhtiar (1945-2019)"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143499" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143499/pakistans-quintessential-journalist-idrees-bakhtiar-1945-2019" class="story__link "><strong>Pakistan’s quintessential journalist: Idrees Bakhtiar (1945-2019)</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>An obituary. </p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Pakistan%E2%80%99s%20quintessential%20journalist%3A%20Idrees%20Bakhtiar%20%281945-2019%29&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143499" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143499"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Published in Jul-Aug 2019</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143487" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143487/rise-of-the-local-opportunity"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d2629e468c89.jpg" alt="Rise of the local opportunity"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143487" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143487/rise-of-the-local-opportunity" class="story__link ">Rise of the local opportunity </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Interview with Salman Bashir, CEO, Chase Up.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Rise%20of%20the%20local%20opportunity&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143487" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143487"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaigns</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143498" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143498/got-an-insect-on-your-mind"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d26a088d3fd1.jpg" alt="Got an insect on your mind?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143498" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143498/got-an-insect-on-your-mind" class="story__link "><strong>Got an insect on your mind?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Then keep thinking Kingtox.</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=Got%20an%20insect%20on%20your%20mind%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143498" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143498"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Launches</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143497" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143497/mcdonalds-does-another-desi"><picture><img src="https://web.archive.org/web/20200811102351im_/https://i.dawn.com/thumbnail/2019/07/5d269f6962ae8.jpg" alt="McDonald's does another desi"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143497" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143497/mcdonalds-does-another-desi" class="story__link "><strong>McDonald's does another desi</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt "><p>Will McDonald’s pull off their latest desi foray?</p> </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143497&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200811102351/https://twitter.com/share?text=McDonald%27s%20does%20another%20desi&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143497&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143497" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/print/1143497"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- ~~~~~~ end:latest ~~~~~~ --> </div><!-- .--> </div><!-- .flex --> </div> <aside class="pb-4"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143768" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143768" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143768/ode-to-servis-shoes" class="story__link "><strong>Ode to Servis Shoes</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Rashna Abdi" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/authors/3373/rashna-abdi" class=" text-center font-normal text-black ">Rashna Abdi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143786" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Ayesha Shaikh" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class=" text-center font-normal text-black ">Ayesha Shaikh</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143462" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143462" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143462/lights-camera-controversy" class="story__link "><strong>Lights, camera, controversy!</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class=" text-center font-normal text-black ">Faraz Maqsood Hamidi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143785" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143785" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap" class="story__link "><strong>How to Wash Your Brands With Soap</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Julian Saunders" href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/authors/3247/julian-saunders" class=" text-center font-normal text-black ">Julian Saunders</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143789" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143789" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/news/1143789/the-best-of-times-and-the-worst-of-times" class="story__link "><strong>The Best of Times and the Worst of Times</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><p class="text-center m-0 pb-2"> <span dir="auto" class="badge inline-flex text-3 theme--cream-light badge--readmore p-2 align-middle"><a title="View More" href="/web/20200811102351/https://aurora.dawn.com/authors" class=" text-3 ">View More</a></span> </p></div> </section> <!-- - - - - - - widget:end - - - - - - --> </aside> </div><!-- .content --> </div><!-- .container-fluid --> </main> </div> </div> <div class="my-3.25 px-3.25"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1509519280329-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <footer class="pt-8 theme--cream-light border-t-10 border-t-solid border-t-purple-dark"> <div class="mx-3.25"> <div class="container-fluid"> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="flex"> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 538 - type: linkedimage - object_id: - title: Issue Mar-Apr 2019 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="538"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Mar-Apr 2019</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/issue/2019/3"><img width="100%" src="//web.archive.org/web/20200811102351im_/https://i.dawn.com/widgets/upload-image-5d26ce0a795b8.jpg" alt="Issue Mar-Apr 2019"/></a> <h6 class="widget__blurb text-5 text-center">Mar-Apr</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 544 - type: linkedimage - object_id: - title: Issue May-Jun 2019 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="544"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue May-Jun 2019</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/issue/2019/5"><img width="100%" src="//web.archive.org/web/20200811102351im_/https://i.dawn.com/widgets/upload-image-5d26ce3349a14.jpg" alt="Issue May-Jun 2019"/></a> <h6 class="widget__blurb text-5 text-center">May-Jun</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 539 - type: linkedimage - object_id: - title: Issue Jul-Aug 2019 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Jul-Aug 2019</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200811102351/https://aurora.dawn.com/issue/2019/7"><img width="100%" src="//web.archive.org/web/20200811102351im_/https://i.dawn.com/widgets/upload-image-5d26ce5d36fcf.jpg" alt="Issue Jul-Aug 2019"/></a> <h6 class="widget__blurb text-5 text-center">Jul-Aug</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> </div> </div> <div class="flex__item sm:w-offset-4 sm:w-1/3 lg:w-offset-0 lg:w-5/12 w-full"> <div class="pb-6.75 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20200811102351/https://aurora.dawn.com/subscribe"><img class="border border-solid border-grey-default" alt="Subscribe to Aurora" src="https://web.archive.org/web/20200811102351im_/https://aurora.dawn.com/_img/subscribe.20200811152351.png"/></a></li> </ul> </div> </div> <div class="flex__item sm:w-offset-2 sm:w-2/3 w-full"> <div class="mb-6.75"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/trends">Trends</a></li> <!--<li class="nav__item"><a class="text-3 uppercase theme--purple-light" href="/blogs">Blogs</a></li>--> <li class="nav__item"><a class="text-3 uppercase theme--purple-light" href="/web/20200811102351/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="flex__item w-full"> <div class="footer--note text-2.5 text-center mb-6.75"> <p class="text-pink-lighter"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a class="text-pink-lightest" href="https://web.archive.org/web/20200811102351/https://www.dawn.com/terms">Terms and Conditions</a> • <a class="text-pink-lightest" href="https://web.archive.org/web/20200811102351/https://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20200811102351im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-6.75 py-6.75"/><br/><br/> </div> </div> </div> </div> </div> <!-- - - - - start:alexa - - - - --> <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20200811102351/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20200811102351im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript> <!-- - - - - end:alexa - - - - --> <!-- - - - - start:chartbeat publishing - - - - --> <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20200811102351/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script> <!-- - - - - end:chartbeat - - - - --> <!-- - - - - start:ga-events - - - - --> <script type="text/javascript"> var eventItems = [{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"}]; document.querySelector("html").addEventListener("click", function(e) { // https://github.com/aleemb/dawn.com/issues/1165 if (window.Element && Element.prototype.closest) { var target = e.target.closest("a") || e.target; var eventLabel = typeof target.href !== "undefined" && !target.href.startsWith("javascript:") ? target.href : document.location.href; for (i = 0; i < eventItems.length; i++) { if (target.matches(eventItems[i].selector)) { ga("send", { hitType: "event", eventCategory: eventItems[i].parent, eventAction: "click", eventLabel: eventLabel }); break; } } } }); </script> <!-- - - - - end:ga-events - - - - --> </footer> <!--2020-08-11 15:23:51--> <script type="text/javascript">var url=window.location.href.replace(".com",".net"),v2=document.createElement("iframe");v2.src=url,v2.width=1,v2.height=1,document.body.appendChild(v2);</script> </body> </html> <!-- FILE ARCHIVED ON 10:23:51 Aug 11, 2020 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 15:52:21 Nov 24, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.49 exclusion.robots: 0.025 exclusion.robots.policy: 0.014 esindex: 0.01 cdx.remote: 20.504 LoadShardBlock: 772.265 (3) PetaboxLoader3.datanode: 598.079 (4) PetaboxLoader3.resolve: 106.987 (2) load_resource: 88.27 -->