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YouTube for Artists - Where Music Grows

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url(http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/GZeoRYKX9Ozw92kPf-Lf20nf8GgC8WscF_pTCtWoY5I1Wi4tFo60FgTCykSJvzG2eYaBsbMQ2eHmoDB-nVvpAXXjS_UQaSvFA7Fbo7VEwVhAhaPCCrzo=s600); } } </style> <div class="yta-page-hero yta-page-hero--video"> <div class="yta-page-hero__content-wrapper"> <h1 class="lb-font-display-2 lb-font-weight-700 yta-page-hero__heading lb-margin-bottom-s"> Where Music Grows </h1> <div class="yta-page-hero__content"> <div class="yta-page-hero__content-subheading lb-font-subhead-2"> Promote your music. Find your fans. Learn how to turn your passion into a career on YouTube. </div> <a class="lb-font-subhead-3 ytc-arrow-link" href="http://web.archive.org/web/20230930180209/https://www.youtube.com/channel/UC_Av98lDjf5KvFib5elhpYg" target="_blank" rel="noreferrer"> Discover Rauw Alejandro </a> <a class="lb-font-subhead-3 ytc-arrow-link" href="http://web.archive.org/web/20230930180209/https://charts.youtube.com/" target="_blank" rel="noreferrer"> Go to Charts &amp; Insights </a> <div class="lb-margin-bottom-s"></div> <div class="yta-subscribers" lb-auto-init="Subscribers" lb-options="{ 'params': { 'part': 'snippet, statistics', 'id': 'UC_Av98lDjf5KvFib5elhpYg', 'maxResults': 1 }, 'subscribers': 'Subscribers' }"></div> </div> </div> </div> <style> .ytc-highlight-get-started { background-image: url(http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/8dpoGgcCn5EoVxVe_GDhdDX6kcpPsXL0B2LfVL8MhWj-ymjGI92x1ynvTpymhYNNOD_szR_yYI-Ghv5H6VfjBLnybV3BrNhcYoRaogLRE_cIPfgY-pY=w1440); } 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YouTube </h2> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="http://web.archive.org/web/20230930180209/https://support.google.com/youtube/answer/7336634?p=manage_oac_subs&amp;visit_id=637693150190211777-2055249570&amp;rd=1" target="_blank" rel="noreferrer"> Set up your Official Artist Channel </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="http://web.archive.org/web/20230930180209/https://support.google.com/youtube/answer/72857" target="_blank" rel="noreferrer"> Start earning money </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="http://web.archive.org/web/20230930180209/https://support.google.com/youtube/answer/9419340" target="_blank" rel="noreferrer"> Make better decisions with Artist Analytics </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="/web/20230930180209/https://artists.youtube/resources/shorts-artists-labels/" target="_self"> Explore Shorts </a> </div> <div class="ytc-highlight-lockup__link-list"> <a class="lb-font-subhead-3 ytc-arrow-link" href="/web/20230930180209/https://artists.youtube/resources/" target="_self"> Check out Artist Resources and FAQs </a> </div> </div> </div> </section> <style> .yta-blog__tile-pattern { background-image: url(http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/gFdp0EJtfcNmbex1MVxcFz8MKNShP_5-8PFLmrTDHnI9kzWL4OaEgmg-FoIzwQhc66IloybVW5J82DpkHLHcTx5NUFcDL8xa8Gi7l2c143ZVwTAlGL-a=w1440); } </style> <div class="yta-blog"> <div class="yta-blog__tile-pattern lb-font--no-crop"> <div class="yta-blog__content"> <div class="yta-md"> <h2>Unfiltered with...<br/>Tuma Basa</h2> <p> Born in Zaire, raised between Iowa and Zimbabwe, and now based out of DC, get to know YouTube’s Director of Black Music and Culture Tuma Basa and what’s on his mind in our inaugural edition of Unfiltered with… </p> <p> <a href="http://web.archive.org/web/20230930180209/https://blog.youtube/inside-youtube/unfiltered-with-tuma-basa" target="_blank" rel="noreferrer" class="lb-button yta-button--filled">Get to know Tuma Basa</a> </p> </div> </div> </div> <div class="yta-blog__media-wrapper"> <div class="lb-tile__media"> <figure class="yta-content-image"> <img class="" lb-auto-init="LBImageLoader" lb-options="{ '_0x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v3-s10-fblur=1,20', '_1x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v2-s695 695w', '_2x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v1-s1042 1042w', '_3x': 'https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v0-s1390 1390w' }" src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/J45Lb7gwxGQVmdlsrqF9sZmL_9v1cv_T54SJr-uBWvKo2ZYlCjuvRhzOk7vFS013BnzZwau82C2DjyVq0UHfAqYjNZ5PF0hmKSvim9UfQa0Lv6wgisk=v3-s20-fblur=1,20" alt="blog" style="width: 1390px"/> </figure> </div> </div> </div> <div class="yta-artist-profile"> <div class="yta-artist-profile__inner"> <div class="yta-artist-profile__content"> <div class="yta-artist-profile__content-block"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-s"> YouTube Charts </h2> <p class="lb-font-subhead-2"> See which artists and songs are trending today on the world’s most expansive music platform. </p> <a class="lb-button yta-button--filled lb-margin-top-s" href="http://web.archive.org/web/20230930180209/https://charts.youtube.com/" target="_blank" rel="noreferrer"> Go to Charts </a> </div> </div> <div class="yta-artist-profile__media-wrapper"> <div class="lb-grid lb-margin-top-xxs" lb-auto-init="ArtistProfile" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6puJdseH2Rt9sMvt9E2M4i', 'maxResults': 10 } }"> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> <div class="yta-artist-profile__item lb-preloader lb-grid__cell lb-grid__cell--sm-span-6 lb-grid__cell--span-4 lb-margin-bottom-s"></div> </div> </div> </div> </div> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing"> Top Songs on YouTube </h2> <section class="yta-topsongs yta-topsongs--global"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6 yta-topsongs__media-outer yta-topsongs__global-media"></div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6"> <div class="yta-topsongs__content"> <div lb-auto-init="TopSongs" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6puJdseH2Rt9sMvt9E2M4i', 'maxResults': 15 }, 'countrySpecific': false }"> <div class="lb-margin-top-xxs yta-topsongs__list"> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> </div> </div> <a class="lb-font-subhead-3 ytc-arrow-link yta-topsongs__link" href="http://web.archive.org/web/20230930180209/https://charts.youtube.com/" target="_blank" rel="noreferrer"> See all charts </a> </div> </div> </div> </section> <section class="yta-topsongs yta-topsongs--country-specific"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6 yta-topsongs__media-outer yta-topsongs__country-specific-media"></div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-span-6"> <div class="yta-topsongs__content"> <div lb-auto-init="TopSongs" lb-options="{ 'params': { 'part': 'snippet', 'playlistId': 'PL4fGSI1pDJn6O1LS0XSdF3RyO0Rq_LDeI', 'maxResults': 15 }, 'countrySpecific': true }"> <div class="lb-margin-top-xxs yta-topsongs__list"> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> <li class="yta-topsongs__list-item lb-preloader"></li> </div> </div> <a class="lb-font-subhead-3 ytc-arrow-link yta-topsongs__link" href="http://web.archive.org/web/20230930180209/https://charts.youtube.com/" target="_blank" rel="noreferrer"> See all charts </a> </div> </div> </div> </section> </section> <div class="yta-section--full-bleed"> <div lb-auto-init="ArtistBlog" lb-options="{ 'tags': 'youtube-music,artists,music', 'heading': 'Artist Stories' }"></div> </div> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing"> Check out Artist Resources </h2> <div class="lb-carousel tile-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'resources', 'group': true}"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/multi-format-release-strategy" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/CLr5b3Huzo0g2Khcj2XhQJ1CdY4Eaae7DAZNb_lJDnODfhlbw9i1VezYUhjvcdUPvTAQl9Avag5IN6KE9MnpV4ve8EE-WQHpurBGGMCXCirYoLaHMarf=w500" alt="Multi-Format Release Strategy"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Multi-Format Release Strategy </div> </div> <div class="lb-tile__body"> This resource highlights how artists can utilize a multi-format release strategy - leveraging Shorts, video and live - throughout each phase of the release cycle. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/trending-track-playbook" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/GlWCEHz28ylw53KYupC9Jul2Nh3-vpYph6rIAwPTDRhgQ5Ni4lEcAnVi8hoE87UfZ5yaijhIDgUzGpYyo34VXsnmGlZVuROSc77oudNcx5E7ws7XBrM=w500" alt="Trending Track Playbook"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Trending Track Playbook </div> </div> <div class="lb-tile__body"> Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube, and much more. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/export-strategy-playbook" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/klxrzLiB--Ahc7PbxhIqAOC3QyMAiSAmeldFFSQm7le1ldYS6skCVdzowq7wbBYqlTisiPqymSYBLSi06TYNUf-tTgeaQQuYIcTTPJsN5fgobDzvLDI=w500" alt="Export Strategy Playbook"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Export Strategy Playbook </div> </div> <div class="lb-tile__body"> Learn how to maximize the opportunity of YouTube to export your music globally </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/creator-music-guidebook-artists-labels" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/kRdXIApcKhkzQf21VFPPTZ9GL2-4LNhMdnpT795CVOoUUho6pFvS57Ta6eF0ocGFelNms8Uh01TR9fPV_s45ajgvN67gN_iSpnRNFdRzpAFH13plIw=w500" alt="Creator Music Guidebook for Artists &amp; Labels"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Creator Music Guidebook for Artists &amp; Labels </div> </div> <div class="lb-tile__body"> A new resource that covers what Creator Music is and how it works as well as the promotional aspect the product can potentially have on your music. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/going-live-youtube-artists-labels" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/vtuf4vFWlZsEQxopHQjivRUwCbkD-3BrR77K41GM0aDzKUgDTARFdPk1E1v4F2eD8d0EUY54yQ67irCUYGEeOVeC6hwHkZtlKswDDNc-yYTiUJ2Ge44=w500" alt="Going Live on YouTube for Artists &amp; Labels"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Going Live on YouTube for Artists &amp; Labels </div> </div> <div class="lb-tile__body"> A new resource that covers a technical step by step on how music labels and artists can go live on YouTube. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/resources/analytics-for-artists" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/AFXiA7OrY0O56DWYiU8W4HXpBpse6AqCKyIi_DgxkcajmUSZoCYsK-UjuPODlDRL5XFNr5Bv96atHJfxi6VYFW1Bxkl9rm-W7m_F-ERnGJZdrZemLFE=w500" alt="Analytics for Artists (updated a/o April 2023)"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Analytics for Artists (updated a/o April 2023) </div> </div> <div class="lb-tile__body"> Dive into our latest Analytics for Artists handbook. Learn the latest analytics features available for you on YouTube to help you stay in tune with your releases and fans. </div> </div> </div> </a> </div> </div> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'resources', 'previous': true, 'direction': -1}"> <img class="lb-carousel-button__icon" src="http://web.archive.org/web/20230930180209im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous"/> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'resources', 'next': true, 'direction': 1}"> <img class="lb-carousel-button__icon" src="http://web.archive.org/web/20230930180209im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_next/v10/24px.svg" alt="Next"/> </button> </div> <div class="lb-carousel-progress" lb-auto-init="LBCarouselProgress" lb-options="{'uid': 'resources'}"></div> </div> <div class="center-button lb-margin-top-m"> <a class="lb-button yta-button--filled" href="/web/20230930180209/https://artists.youtube/resources/#faqs" target="_self"> See tips for you and your team </a> </div> </section> <section class="yta-section--full-bleed"> <h2 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-m yta-x-spacing"> Stay in the know </h2> <div class="lb-carousel tile-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'news', 'group': true}"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/lyors-letter-only-on-youtube" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/cg2djSNHVHsdb0p4tJ05AxfhwHNZLadSYZ0i1iIykuUM7qcxTJ4eWF7Vg4wfuQXZ57noa-doq4bium3H5D-AYvL1WkiQ0wzDjo-O4tWmV96XTqdHJg=w500" alt="Only on YouTube"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline">Only on YouTube</div> </div> <div class="lb-tile__body"> What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/lyors-letter-shorts-reach" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/hewhn6MH0OdffGMFDFtPqROmfrypx5qymZba3BAGbEEJicYbzBzYx8YsLcS7Np_6Hj0cLXgbJm8sxrBe7Y_oI8a6FbEfw7CdHexMLdLug5hfjJPoyFOR=w500" alt="Have you seen my Short?"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Have you seen my Short? </div> </div> <div class="lb-tile__body"> Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/songwriter-page-launch/" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/OtvM3RVACvx8v5uDj3zs4e-Nr42F-M4Woo-9_Ep9i6nq6paPqd0NsF-ysIhDPPBYk_F-DqqNwL8Lb2nwe78gb6kBEFgtclaYPT_0Zw4i1ixD4sJma_c=w500" alt="Introducing...The Home For Songwriters On YouTube!"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Introducing...The Home For Songwriters On YouTube! </div> </div> <div class="lb-tile__body"> We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site! </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/lyors-letter-brits/" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/JkcpZDnKdyS9ZTA8fL_c7klJh9ED1CIhJgx4_K52Naz7KvkzYydQWSOqxfajuMMLq6GN3hIpCv941JtpEGip56v9sFzm-DW5AtdykdcRAzDc245fuEI=w500" alt="Nobody does it like The BRITs"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Nobody does it like The BRITs </div> </div> <div class="lb-tile__body"> From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/lyors-letter-foundry/" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/7_INk5QNkyMg1t4ASAL3w6deudCUhr6MeyJ4_uWKvsHTU0gcpcmWvyVR_TYg7VHYbraehuZ51MgBe9vBNgPiOybRBwKoM50OMK5CWVLCNAw57lMoaqU=w500" alt="Artists doing it on their own terms."/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> Artists doing it on their own terms. </div> </div> <div class="lb-tile__body"> When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team. </div> </div> </div> </a> </div> <div class="lb-carousel__slide"> <a class="lb-tile-anchor" href="/web/20230930180209/https://artists.youtube/news/lyors-letter-shorts-bts/" target="_self"> <div class="lb-tile lb-tile--vertical"> <div class="lb-tile__media-wrapper"> <div class="lb-tile__media lb-tile__media--full-bleed"> <img src="http://web.archive.org/web/20230930180209im_/https://lh3.googleusercontent.com/OBDhZw0FC3YPZcujv5Vr9_rs_FAn1vk-ZtKEUlHzsaPPuVibx23TCcgyg-yNhyanU_6lqM0CTzq3z_zMqSW0IMpodqVYQGb77PKrIRDbe0Kyhdw3JQ=w500" alt="YouTube #Shorts is here. Have you made yours yet?"/> </div> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__headline"> YouTube #Shorts is here. Have you made yours yet? </div> </div> <div class="lb-tile__body"> Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts. </div> </div> </div> </a> </div> </div> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news', 'previous': true, 'direction': -1}"> <img class="lb-carousel-button__icon" src="http://web.archive.org/web/20230930180209im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous"/> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news', 'next': true, 'direction': 1}"> <img class="lb-carousel-button__icon" src="http://web.archive.org/web/20230930180209im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_next/v10/24px.svg" alt="Next"/> </button> </div> <div class="lb-carousel-progress" lb-auto-init="LBCarouselProgress" lb-options="{'uid': 'news'}"></div> </div> <div class="center-button lb-margin-top-m"> <a class="lb-button yta-button--filled" href="/web/20230930180209/https://artists.youtube/news/" target="_self"> Read the latest news </a> </div> </section> <section class="yta-final-cta"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--lg-offset-3-span-6 lb-grid__cell--md-span-12"> <p class="lb-font-headline-2 lb-font-weight-700 yta-final-cta__headline"> Need to claim your Official Artist Channel? </p> <a class="lb-button yta-button--filled" href="/web/20230930180209/https://artists.youtube/resources/#resources-faqs-header-1" target="_self"> Find out how </a> </div> </div> </section> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter" lb-options="{ 'bareUrl': '/', 'locales': 'de_ALL,el_ALL,en-GB_ALL,es-419_ALL,es_ALL,fr_ALL,id_ALL,it_ALL,ja_ALL,ko_ALL,nl_ALL,pl_ALL,pt-BR_ALL,pt-PT_ALL,ro_ALL,ru_ALL,sv_ALL,th_ALL,tr_ALL,vi_ALL,zh-TW_ALL' }"></footer> </div> </main> <script nonce="SUwzds94ajRyTkShfYNkmg"> window.countryList = { country: [ { code: "ae", name: "United Arab Emirates" }, { code: "ar", name: "Argentina" }, { code: "at", name: "Austria" }, { code: "au", name: "Australia" }, { code: "be", name: "Belgium" }, { code: "bo", name: "Bolivia" }, { code: "br", name: "Brazil" }, { code: "ca", name: "Canada" }, { code: "ch", name: "Switzerland" }, { code: "cl", name: "Chile" }, { code: "co", name: "Colombia" }, { code: "cr", name: "Costa Rica" }, { code: "cz", name: "Czech Republic" }, { code: "de", name: "Germany" }, { code: "dk", name: "Denmark" }, { code: "do", name: "Dominican Republic" }, { code: "ec", name: "Ecuador" }, { code: "ee", name: "Estonia" }, { code: "eg", name: "Egypt" }, { code: "es", name: "Spain" }, { code: "fi", name: "Finland" }, { code: "fr", name: "France" }, { code: "uk", name: "United Kingdom" }, { code: "hn", name: "Honduras" }, { code: "hu", name: "Hungary" }, { code: "id", name: "Indonesia" }, { code: "ie", name: "Ireland" }, { code: "il", name: "Israel" }, { code: "in", name: "India" }, { code: "is", name: "Iceland" }, { code: "it", name: "Italy" }, { code: "jp", name: "Japan" }, { code: "ke", name: "Kenya" }, { code: "kr", name: "South Korea" }, { code: "lu", name: "Luxembourg" }, { code: "mx", name: "Mexico" }, { code: "ng", name: "Nigeria" }, { code: "ni", name: "Nicaragua" }, { code: "nl", name: "Netherlands" }, { code: "no", name: "Norway" }, { code: "nz", name: "New Zealand" }, { code: "pa", name: "Panama" }, { code: "pe", name: "Peru" }, { code: "pl", name: "Poland" }, { code: "pt", name: "Portugal" }, { code: "py", name: "Paraguay" }, { code: "ro", name: "Romania" }, { code: "rs", name: "Serbia" }, { code: "ru", name: "Russia" }, { code: "sa", name: "Saudi Arabia" }, { code: "se", name: "Sweden" }, { code: "sv", name: "El Salvador" }, { code: "tr", name: "Turkey" }, { code: "tz", name: "Tanzania" }, { code: "ua", name: "Ukraine" }, { code: "ug", name: "Uganda" }, { code: "us", name: "United States" }, { code: "uy", name: "Uruguay" }, { code: "za", name: "South Africa" }, { code: "zw", name: "Zimbabwe" }, ], }; 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