Unlocking Merge Mansion | Case Study

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The character in the garden is of an older man wearing a suit and a top hat holding an can in the air." /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Metacore Unlocking Merge Mansion </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Unlocking Merge Mansion</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/06/01_MergeM.png"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/06/02_MergeM.png"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/06/03_MergeM.png"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2023/06/04_MergeM.png"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Merge Mansion has leveled up from “just a game.” </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p>For Metacore Games’ opening of the in-game mansion in their wildly popular mobile game <em>Merge Mansion,</em> we welcomed lore lovers, subreddit gamers and celebrity sleuths into an IRL version of the mysterious Boulton family estate.</p> <p>While the initial concept evolved through a handful of iterations, including an Airbnb contest, we championed the importance of welcoming super fans and influencers into a real-life replica of the in-game mansion.</p> <p>During a one-day event in March 2023, select guests took part in an immersive, interactive experience in Los Angeles where they crawled through fireplaces, dug through pies for clues, and solved escape room style puzzles throughout the mansion with a goal to answer, “What is Grandma hiding?”</p> <p>With easter eggs, surprises and Grandmas around every corner, BizBash categorized the unique experience as “part live action theatre, part escape-room, and part lore-museum.”</p> <p><strong>Impact<br /> </strong></p> <p>The event, influencer social posts, and post-event film featuring Pedro Pascal, Ashley Benson, and Jessie Williams, left fans and media alike excited and wanting more of the lore-filled <em>Merge Mansion </em>universe, generating 177.9 million social impressions and 356.8 million press impressions. Fans even begged the question – is a <em>Merge Mansion</em> movie in our future?</p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/entertainment-media/" rel="tag">Entertainment & Media Industry</a>, <a href="https://jackmorton.com/industries/gaming/" rel="tag">Gaming Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/event-marketing/">Event Marketing</a></b> </li> <li><b><a href="https://jackmorton.com/services/press-events/">Press Event</a></b> </li> <li><b><a href="https://jackmorton.com/services/influencer-events/">Influencer Marketing</a></b> </li> </ul> </div> </div> </section> <section class="c-banner" style="background-image: url(/wp-content/uploads/2023/03/MicrosoftTeams-image-1.jpg)" data-module="banner" alt="global event marketing agency"> <a href="/contact/" 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Unlocking Merge Mansion | Case Study | Jack Morton