Privacy Policy of The Alliance

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"> <html id="iubenda_policy" class="iubenda_fixed_policy" lang="en"> <head> <title>Privacy Policy of The Alliance</title> <meta http-equiv="Content-Language" content="en" /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta http-equiv="date" content="2019-10-31"> <meta http-equiv="last-modified" content="2025-02-12"> <meta itemprop="name" content="Privacy Policy of The Alliance"> <meta itemprop="description" content="The Alliance collects some Personal Data from its Users." /> <meta itemprop="image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta name="locale" content="en" /> <meta name="title" content="The Alliance collects some Personal Data from its Users." /> <meta name="description" content="The Alliance collects some Personal Data from its Users." /> <meta name="image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:title" content="Privacy Policy of The Alliance" /> <meta name="twitter:description" content="The Alliance collects some Personal Data from its Users." /> <meta name="twitter:site" content="@iubenda" /> <meta name="twitter:image:src" content="https://www.iubenda.com/seo/assets/default.png" /> <meta property="og:title" content="Privacy Policy of The Alliance"> <meta property="og:description" content="The Alliance collects some Personal Data from its Users." /> <meta property="og:image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta property="og:url" content="https://www.iubenda.com/privacy-policy/24731467" /> <meta property="og:site_name" content="iubenda" /> <meta property="og:locale" content="en" /> <meta property="og:type" content="website" /> <meta property="fb:app_id" content="190131204371223" /> <link rel="canonical" href="https://www.iubenda.com/privacy-policy/24731467" /> <meta name="viewport" content="width=device-width"> <link rel="stylesheet" href="/assets/privacy_policy-1c21f5c01bd94b7d3bc1e706ab549e7607e1fa348c28a45c19e5089bdb615f29.css" /> <script src="/assets/privacy_policy-3cdbd3647d1b88f249f4cf4a3c1f0e73ad4f5e1296b457b9d16ffa69245198f2.js" nonce="208525d256cc3849e2502f9e307f0a415d84a565e0377026ad3e633484de5119"></script> <style> #iubenda_policy .iub_container > .iub_footer { -webkit-box-shadow: none; 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$this.parents('.expand-item').toggleClass('hover'); $this.children('.icon-17').toggleClass('icon-expand').toggleClass('icon-collapse'); }); //]]> </script> <div id="wbars_all"> <div class="iub_container iub_base_container"> <div id="wbars"> <div class="iub_content simple_pp"> <div class="iub_header"> <h1>Privacy Policy of <strong>The Alliance</strong></h1> <p> The Alliance collects some Personal Data from its Users. </p> </div>  <h2 id="purposes_data">Personal Data processed for the following purposes and using the following services:</h2> <ul class="for_boxes cf"> <li class="one_line_col"> <ul class="for_boxes"> <li> <div class="iconed policyicon_purpose_16"> <h3>Access to third-party accounts</h3> <ul class="unstyled"> <li> <h3>Facebook account access</h3> <p>Permissions: Contact email</p> </li> <li> <h3>X account access, Stripe account access, Google Drive account access and Dropbox account access</h3> <p>Personal Data: various types of Data as specified in the privacy policy of the service</p> </li> <li> <h3>LinkedIn account access</h3> <p>Personal Data: Trackers; Usage Data</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_7"> <h3>Advertising</h3> <ul class="unstyled"> <li> <h3>Direct Email Marketing (DEM)</h3> <p>Personal Data: first name</p> </li> <li> <h3>Quora Lookalike Audience, Google Ads Similar audiences, Google Ad Manager and Meta Lookalike Audience</h3> <p>Personal Data: Cookies; Usage Data</p> </li> <li> <h3>Quora List Match Audience</h3> <p>Personal Data: Cookies; email address; Usage Data</p> </li> <li> <h3>Meta Audience Network</h3> <p>Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data</p> </li> <li> <h3>Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Quora Conversion Pixel, X Ads conversion tracking, Salesforce, Google AdSense and LinkedIn Ads</h3> <p>Personal Data: Trackers; Usage Data</p> </li> <li> <h3>LinkedIn conversion tracking (LinkedIn Insight Tag)</h3> <p>Personal Data: device information; Trackers; Usage Data</p> </li> <li> <h3>Google Ads Customer Match, Google Ads Optimized Targeting, LinkedIn Audience Expansion and LinkedIn Predictive Audiences</h3> <p>Personal Data: email address</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_5"> <h3>Analytics</h3> <ul class="unstyled"> <li> <h3>Facebook Analytics for Apps</h3> <p>Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service</p> </li> <li> <h3>Google Analytics (Universal Analytics), Heap Analytics, Google Analytics (Universal Analytics) with anonymized IP and Salesforce Analytics Cloud</h3> <p>Personal Data: Cookies; Usage Data</p> </li> <li> <h3>Google Analytics Advertising Reporting Features</h3> <p>Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service</p> </li> <li> <h3>Google Analytics Demographics and Interests reports</h3> <p>Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)</p> </li> <li> <h3>HubSpot Analytics</h3> <p>Personal Data: Trackers; Usage Data</p> </li> <li> <h3>Google Analytics 4</h3> <p>Personal Data: number of Users; session statistics; Trackers; Usage Data</p> </li> <li> <h3>Google Analytics for Firebase (for apps)</h3> <p>Personal Data: number of Users</p> </li> <li> <h3>LinkedIn Smart Links</h3> <p>Personal Data: clicks</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_25"> <h3>Displaying content from external platforms</h3> <ul class="unstyled"> <li> <h3>Google Fonts</h3> <p>Personal Data: Trackers; Usage Data</p> </li> <li> <h3>Wistia widget and YouTube video widget</h3> <p>Personal Data: Cookies; Usage Data</p> </li> <li> <h3>Gravatar</h3> <p>Personal Data: email address; Usage Data</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_66"> <h3>Handling activities related to productivity</h3> <ul class="unstyled"> <li> <h3>Google Docs and Gmail</h3> <p>Personal Data: email address; username</p> </li> <li> <h3>Google Sheets</h3> <p>Personal Data: company name</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_21"> <h3>Handling payments</h3> <ul class="unstyled"> <li> <h3>PayPal and Stripe</h3> <p>Personal Data: various types of Data as specified in the privacy policy of the service</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_23"> <h3>Heat mapping and session recording</h3> <ul class="unstyled"> <li> <h3>Microsoft Clarity</h3> <p>Personal Data: clicks</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_42"> <h3>Hosting and backend infrastructure</h3> <ul class="unstyled"> <li> <h3>DigitalOcean, Google Cloud and Google Cloud Storage</h3> <p>Personal Data: various types of Data as specified in the privacy policy of the service</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_45"> <h3>Interaction with data collection platforms and other third parties</h3> <ul class="unstyled"> <li> <h3>Typeform widget</h3> <p>Personal Data: address; email address</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_26"> <h3>Interaction with external social networks and platforms</h3> <ul class="unstyled"> <li> <h3>LinkedIn button and social widgets, X Post button and social widgets and Facebook Like button and social widgets</h3> <p>Personal Data: Cookies; Usage Data</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_18"> <h3>Managing contacts and sending messages</h3> <ul class="unstyled"> <li> <h3>HubSpot Email</h3> <p>Personal Data: email address; Trackers; Usage Data</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_62"> <h3>Managing data collection and online surveys</h3> <ul class="unstyled"> <li> <h3>Typeform</h3> <p>Personal Data: email address</p> </li> <li> <h3>Meta lead ads</h3> <p>Personal Data: Trackers</p> </li> <li> <h3>Use of Data</h3> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_28"> <h3>Managing support and contact requests</h3> <ul class="unstyled"> <li> <h3>Intercom</h3> <p>Personal Data: email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_32"> <h3>Remarketing and behavioral targeting</h3> <ul class="unstyled"> <li> <h3>X Ads remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, Facebook Remarketing and Google Ad Manager Audience Extension</h3> <p>Personal Data: Cookies; Usage Data</p> </li> <li> <h3>X Custom Audiences and Meta Custom Audience</h3> <p>Personal Data: Cookies; email address</p> </li> <li> <h3>Remarketing with Google Analytics</h3> <p>Personal Data: Trackers; Usage Data</p> </li> <li> <h3>LinkedIn lookalike audiences</h3> <p>Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history</p> </li> <li> <h3>LinkedIn Matched Audiences</h3> <p>Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_48"> <h3>Tag Management</h3> <ul class="unstyled"> <li> <h3>Segment</h3> <p>Personal Data: Cookies; Usage Data</p> </li> <li> <h3>Google Tag Manager</h3> <p>Personal Data: Usage Data</p> </li> <li> <h3>Google Publisher Tag</h3> <p>Personal Data: company size</p> </li> </ul> </div> </li> <li> <div class="iconed policyicon_purpose_35"> <h3>User database management</h3> <ul class="unstyled"> <li> <h3>HubSpot CRM and HubSpot Lead Management</h3> <p>Personal Data: username; various types of Data as specified in the privacy policy of the service</p> </li> </ul> </div> </li> </ul> </li> </ul> <h2 id="opt_out">Information on opting out of interest-based advertising</h2> <p> In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy. </p> <h2 id="further_data">Further information about the processing of Personal Data</h2> <ul class="for_boxes cf"> <li class="one_line_col wide"> <ul class="for_boxes"> <li> <div class="iconed icon_general"> <h3>Push notifications</h3> <p>The Alliance may send push notifications to the User to achieve the purposes outlined in this privacy policy.</p> <p>Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for The Alliance, some or all of the apps on the particular device. Users must be aware that disabling push notifications may negatively affect the utility of The Alliance.</p> </div> </li> </ul> </li> </ul> <h2 id="contact_information">Contact information</h2> <ul class="for_boxes cf"> <li class="one_line_col"> <ul class="for_boxes"> <li> <div class="iconed icon_owner">  <h3>Owner and Data Controller</h3> <p>Product Marketing Alliance<br/>147 De Beauvoir Road<br/>London<br/>N1 4DL</p> <p><strong>Owner contact email:</strong> hello@productmarketingalliance.com</p>  </div> </li> </ul> </li> </ul> <div class="iub_footer"> <p> Latest update: February 12, 2025 </p> <p> </p> <p> <a href="https://www.iubenda.com/privacy-policy/24731467.pdf">Download PDF</a> </p> <p> This document has been created with the iubenda <a class="link-underline" href="https://www.iubenda.com/en/privacy-and-cookie-policy-generator">Privacy and Cookie Policy Generator</a>. See also the <a class="link-underline" href="https://www.iubenda.com/en/terms-and-conditions-generator">Terms and Conditions Generator</a>. <a class="link-underline" href="https://www.iubenda.com/en/privacy-and-cookie-policy-generator">iubenda</a> hosts this content and only collects <a class="link-underline" href="https://www.iubenda.com/privacy-policy/65675001">the Personal Data strictly necessary</a> for it to be provided. </p> <a href="//www.iubenda.com/privacy-policy/24731467/legal" class="show_comp_link iframe-preserve an-preserve">Show the complete Privacy Policy</a> </div>  <script nonce="208525d256cc3849e2502f9e307f0a415d84a565e0377026ad3e633484de5119"> //<![CDATA[ window.tryFunc = function(fName,args){ if(typeof window[fName]==='function'){ window[fName](args); }else{ if(args){ /* default behaviour is link */ if(args.href){ /* default link is target='_blank' */ window.open(args.href) } } } return false; /* inhibit default behaviour */ } //]]> </script> </div>  </div>  </div>  </div>  <script nonce="208525d256cc3849e2502f9e307f0a415d84a565e0377026ad3e633484de5119"> //<![CDATA[ var privacyPolicy = new PrivacyPolicy({ id:1595667, noBrand:true }) $(document).ready(function() { privacyPolicy.start(); }); //]]> </script> </body> </html>

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Privacy Policy of The Alliance