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class="container-features w-container"><div class="block-main-features"><h1 class="center">Retention</h1><div class="text-block-features-subtitle">Follow retention trends on a daily, weekly, and monthly basis to see user engagement levels.</div><div class="collection-list-wrapper-4 w-dyn-list"><div role="list" class="collection-list-features-edition-tag w-dyn-items"><div role="listitem" class="collection-item-feature-editions-tag w-dyn-item"><div>Included in Countly Enterprise </div></div><div role="listitem" class="collection-item-feature-editions-tag w-dyn-item"><div>Included in Countly Flex</div></div></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Identify daily, weekly, and monthly retention</h4><p>See what percentage of users are returning and how these trends have changed over time to identify causes of churn and boost loyalty.</p></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Segment retention data for more insight</h4><p>Drill into your data by segmenting on the basis of properties, events, and more to get retention data for specific user groups.</p></div></div><div class="benefits"><div class="rich-block-features-csm w-richtext"><h4>Full, classic, and unbounded retention for greater detail</h4><p>With three different calculation methods available, choose the one that best suits your needs for accurate retention analysis</p></div></div><div class="description"><div class="rich-block-features-csm w-richtext"><h3>Learn why users return and optimize your website and app</h3><p>Retention is a key metric when determining whether your app, website, and activities are working for your target audience. </p><p>Monitoring retention and its trends enables you to see what your users like and dislike, and develop an experience that appeals to their preferences. Easily identify churn and take action to re-engage dissatisfied customers to boost loyalty.</p></div></div></div></div></div><div class="section-rich-content"><div class="container-default-5rem-up w-container"><div class="block-hero"><div class="questions-features"><h2>Answers to know how your app and website retains users</h2><div class="div-line-features"><div>What are my monthly retention rates and how have they changed over the past one year?</div></div><div class="div-line-features"><div>When did the recent drop in retention begin?</div></div><div class="div-line-features"><div>Are users who use my app on iOS more or less retained than those on Android?</div></div><div class="div-line-features"><div>What percentage of users that logged in last week for the first time have been retained until today?</div></div></div></div><div class="block-rich-feature"><h2>Enrich your product analytics by combining Retention with…</h2><div class="w-layout-grid grid-feature-rich"><div id="w-node-_43f7fef7-3dc2-af4e-280e-e53a620a8395-010e4fc0" class="card-feature-rich violet"><div class="block-txt-cards-top"><div class="rich-block-features-csm w-richtext"><h5><strong>Crashes and Errors</strong></h5><p>To see what effect technical issues have had on retention.</p></div></div><a href="https://countly.com/feature/crashes-errors" class="link-green-richt-text w-inline-block"><div>Learn more<span class="text-span-arrow">→</span></div></a></div><div id="w-node-_43f7fef7-3dc2-af4e-280e-e53a620a839b-010e4fc0" class="card-feature-rich yellow"><div class="block-txt-cards-top"><div class="rich-block-features-csm w-richtext"><h5><strong>User Profiles</strong></h5><p>To get more detail on retained users and identify the ideal customer.</p></div></div><a href="https://countly.com/feature/user-profiles" class="link-green-richt-text w-inline-block"><div>Learn more<span class="text-span-arrow">→</span></div></a></div></div></div></div></div><div class="three-small-cards"><div class="container-default w-container"><div class="div-block-features-smallcard"><h2>Resources related to the Retention feature</h2><div class="w-layout-grid grid-3-mini-cards features"><div class="block-mini-card-feature"><h3 class="font-24px-semibold">Retention User Guide</h3><a href="https://support.count.ly/hc/en-us/articles/4414450842009-Retention" class="block-link-green w-inline-block"><div>Discover<span class="text-span-arrow">→</span></div></a></div><div class="block-mini-card-feature w-condition-invisible"><h3 class="font-24px-semibold w-dyn-bind-empty"></h3><a href="#" class="block-link-green w-inline-block"><div class="txt-link">Discover<span class="text-span-arrow">→</span></div></a></div><div class="block-mini-card-feature w-condition-invisible"><h3 class="font-24px-semibold w-dyn-bind-empty"></h3><a href="#" class="block-link-green w-inline-block"><div class="txt-link">Discover <span class="text-span-arrow">→</span></div></a></div></div></div></div></div><div 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