The Top Search Engines in 2024 [17 You Might Not Expect]

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class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div 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id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use 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Browning" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=24&height=24&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 24w, https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=48&height=48&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 48w, https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=72&height=72&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 72w, https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=96&height=96&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 96w, https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=120&height=120&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 120w, https://knowledge.hubspot.com/hs-fs/hubfs/LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg?width=144&height=144&name=LMB%20head%20shot%20headshot%20black%20white%20-%20smaller.jpg 144w" sizes="(max-width: 48px) 100vw, 48px"> <div class="blog-post-header-author -primary-author "> <a class="blog-post-header-author -author-page cl-textLink -light -medium" href="https://blog.hubspot.com/marketing/author/laura-m-browning">Laura M. Browning</a> </div> </div> <div class="blog-post-header-dates"> <p class="blog-post-header-dates-updated">Updated: <time datetime=""> July 01, 2024 </time> </p> <p class="blog-post-header-dates-created ">Published: <time datetime="2018-24-09"> September 24, 2018 </time></p> </div> </div> </section></div> <div class="hsg-rich-text blog-post-body"> <div class="hsg-rich-text__wrapper"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.</p><div class="blog-post-body-featured-image"><img src="https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=595&height=400&name=other%20search%20engines%20header%20image%20.jpg" alt="A man in a suit peers over a magnifying glass inside a magnifying glass inside a magnifying glass." width="595" height="400" srcset="https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=298&height=200&name=other%20search%20engines%20header%20image%20.jpg 298w, https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=595&height=400&name=other%20search%20engines%20header%20image%20.jpg 595w, https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=893&height=600&name=other%20search%20engines%20header%20image%20.jpg 893w, https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=1190&height=800&name=other%20search%20engines%20header%20image%20.jpg 1190w, https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=1488&height=1000&name=other%20search%20engines%20header%20image%20.jpg 1488w, https://www.hubspot.com/hs-fs/hubfs/other%20search%20engines%20header%20image%20.jpg?width=1785&height=1200&name=other%20search%20engines%20header%20image%20.jpg 1785w" sizes="(max-width: 595px) 100vw, 595px"></div>  <p><span style="font-size: 1.125rem; font-weight: 300; letter-spacing: var(--cl-text-letter-spacing, normal); color: var(--cl-text-color, #213343);">Commanding nearly 92% of the worldwide search market share, Google is where most of us focus our </span><a href="https://blog.hubspot.com/marketing/search-engine-marketing" rel="noopener" target="_blank" style="font-size: 1.125rem; letter-spacing: var(--cl-text-letter-spacing, normal);">search engine marketing</a><span style="font-size: 1.125rem; font-weight: 300; letter-spacing: var(--cl-text-letter-spacing, normal); color: var(--cl-text-color, #213343);">.</span></p> <p><span style="font-size: 1.125rem; font-weight: 300; letter-spacing: var(--cl-text-letter-spacing, normal); color: var(--cl-text-color, #213343);"><span class="hs-cta-wrapper" id="hs-cta-wrapper-1d7211ac-7b1b-4405-b940-54b8acedb26e"><span class="hs-cta-node hs-cta-1d7211ac-7b1b-4405-b940-54b8acedb26e" id="hs-cta-1d7211ac-7b1b-4405-b940-54b8acedb26e"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/1d7211ac-7b1b-4405-b940-54b8acedb26e" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-1d7211ac-7b1b-4405-b940-54b8acedb26e" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" height="58" width="413" src="https://no-cache.hubspot.com/cta/default/53/1d7211ac-7b1b-4405-b940-54b8acedb26e.png" alt="→ Download Now: SEO Starter Pack [Free Kit]" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="3GqAqAksN07ADc7bgwC4Yg=="></script><script type="text/javascript" nonce="3GqAqAksN07ADc7bgwC4Yg=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '1d7211ac-7b1b-4405-b940-54b8acedb26e', {"useNewLoader":"true","region":"na1"}); </script></span></span></p> <p>But that market share also makes it a lot harder to hang on to high-ranking <a href="https://blog.hubspot.com/marketing/serp-features" rel="noopener" target="_blank">search engine results pages (SERP)</a>. The good news is that despite those high numbers, there are still opportunities for the savvy marketer to reach the millions of people who use other search engines.</p> <p> </p><div class="hsg-featured-snippet"> <div class="hsg-featured-snippet__wrapper"> <h2>Top Search Engines</h2> <div class="hsg-featured-snippet__wrapper--content" data-type="ordered_list"> <ol> <li>Google</li> <li>Microsoft Bing</li> <li>Yahoo!</li> <li>Yandex</li> <li>DuckDuckGo</li> <li>Baidu</li> <li>Ask.com</li> <li>Naver</li> <li>Ecosia</li> <li>AOL</li> <li>Internet Archive</li> <li>Yep</li> <li>Brave Search</li> <li>Andi</li> <li>Perplexity AI</li> <li>Phind.com</li> <li>You.com</li> <li>Komo</li> </ol> </div> </div> </div> <p></p> <p>Especially now that AI-powered search engines have quite literally entered the chat, there’s renewed interest in non-Google search engines for both users and SEOs. 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margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=325&height=175&name=topsearchengines_8.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=650&height=349&name=topsearchengines_8.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=975&height=524&name=topsearchengines_8.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=1300&height=698&name=topsearchengines_8.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=1625&height=873&name=topsearchengines_8.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_8.webp?width=1950&height=1047&name=topsearchengines_8.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center;"><span style="font-size: 12px;"><a href="https://google.com" rel="noopener" target="_blank">Image Source</a></span></p> <p>But keep in mind that Google‘s algorithm works to fulfill users’ needs directly on Google so they don't need to click any links. <span style="font-weight: normal;">Features like this, plus Google's popularity, might make it hard for you to capture as much website traffic as you want.</span></p> <p>Google recently rolled out <a href="https://blog.hubspot.com/ai/ai-overviews" rel="noopener" target="_blank">AI Overviews</a>, which uses Gemini, its proprietary AI, to summarize your search results.</p> <p>Although Google began releasing improvements to AI Overviews as soon as it was released, it’s still a good idea to double-check the results for accuracy.</p> <p>Despite Google’s dominance, there’s plenty of other search engines — and potentially a large audience for marketers and SEOs looking to expand their audience.</p> <p><strong>We rounded up 17 other search engines, including several powered by AI.</strong></p> <h2><strong>Other Search Engines</strong></h2> <h3>2. <a href="https://www.bing.com/" rel="noopener" target="_blank">Microsoft Bing</a></h3> <p><a href="https://blog.hubspot.com/marketing/should-marketers-optimize-for-bing-data-expert-tips" rel="noopener" target="_blank">Microsoft Bing</a> trails at a distant second with an overall average of 3.23% of the market share worldwide and just 0.55% on mobile. This engine also powers Yahoo!, the U.S.’s third-biggest search engine.</p> <p>Bing’s search pages look similar to Google’s, with the same categories and a similar white background, with blue links and green URLs.</p> <p>Bing additionally offers <a href="https://www.microsoft.com/en-us/rewards/about" rel="noopener" target="_blank">Microsoft Rewards</a>, a program that gives you points when you search or shop on the engine. You can redeem those points for gift cards, nonprofit donations, and more.</p> <p>Bing also recently added an AI component, called <a href="https://copilot.microsoft.com/" rel="noopener" target="_blank">Copilot</a>, which summarizes search results for you.</p> <p>However — this is a pretty important “however” for marketers and SEOs who rely on organic traffic — the direct links are harder for users to find <em>and </em>the first link it provided was to a different landing page than the one linked above.</p> <p><img alt="GIF of asking Copilot, “Based on past Eurovision winners, what is the likelihood that Nemo will come to Chicago?”" src="https://lh7-us.googleusercontent.com/ld2EqBbZ0I_jjCZTAwK7w3X7MC7-HMmjkXVDBajIdMFzicfXfT6aAvsvIZehpfTixR5ORyNJ43QSlB40XW4OJHLKzKPEUHQWRXIFsFAMcaCrb4OTkcGaoIHrDnvLa-BRB5pbJbyPLnI-YVNiSCEzq9Y" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" title="" loading="lazy"></p> <p style="text-align: center; font-size: 12px;"><a href="https://copilot.microsoft.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Copilot tries to be encouraging about the likelihood of the recent Eurovision winner touring my city. Its human-like tone stands out from other AI-powered searches.</p> <h3>3. <a href="https://yahoo.com/" rel="noopener" target="_blank">Yahoo!</a></h3> <p>Its news-heavy page isn’t the sleekest search engine interface, but Yahoo! is still one of the more popular alternatives to Google, with just over 1.16% of the worldwide market share.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=650&height=312&name=topsearchengines_6.webp" width="650" height="312" loading="lazy" alt="Yahoo! search results page for “best TV shows right now.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=325&height=156&name=topsearchengines_6.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=650&height=312&name=topsearchengines_6.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=975&height=468&name=topsearchengines_6.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=1300&height=624&name=topsearchengines_6.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=1625&height=780&name=topsearchengines_6.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_6.webp?width=1950&height=936&name=topsearchengines_6.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://search.yahoo.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Yahoo! is powered by Microsoft Bing, so search results are similar. Its search results page has a minimalist, text-heavy interface.</p> <p>However, it's still an important search engine in its own right, with over 4 billion monthly users in 2023.</p> <h3>4. <a href="https://yandex.com/" rel="noopener" target="_blank">Yandex</a></h3> <p>In some local markets, smaller search engines go head-to-head with Google — and win.</p> <p>Russian search engine Yandex has roughly 1.62% of the worldwide market share, but in its home country, that skyrockets to nearly 71%. (Google holds the number two spot.) If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=650&height=228&name=topsearchengines_5.webp" width="650" height="228" loading="lazy" alt="Yandex landing page." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=325&height=114&name=topsearchengines_5.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=650&height=228&name=topsearchengines_5.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=975&height=342&name=topsearchengines_5.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=1300&height=456&name=topsearchengines_5.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=1625&height=570&name=topsearchengines_5.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_5.webp?width=1950&height=684&name=topsearchengines_5.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://yandex.com/" rel="noopener" target="_blank">Image Source</a></p> <p>For example, Yandex has many quality indicators, or badges, that it can display alongside search results. One of the most prominent is the site quality index (SQI), which indicates how useful your site is to users.</p> <p>Like Google, Yandex considers whether a user’s query has local intent, and it will display regional-dependent results. To account for this, you’ll need to go into Yandex’s webmaster tools and set a site region.</p> <p>It’s not advertised anywhere on its search engine, but Yandex’s corporate website notes that AI technologies are delivered to all its products, including search.</p> <h3>5. <a href="https://duckduckgo.com/" rel="noopener" target="_blank">DuckDuckGo</a></h3> <p>If you‘re uneasy about targeted ads or don’t want your search data stored, you might want to try DuckDuckGo, which touts itself as "the search engine that doesn’t track you."</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=650&height=174&name=topsearchengines_15.webp" width="650" height="174" loading="lazy" alt="DuckDuckGo’s privacy policy: We don’t track you. That’s our Privacy Policy in a nutshell." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=325&height=87&name=topsearchengines_15.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=650&height=174&name=topsearchengines_15.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=975&height=261&name=topsearchengines_15.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=1300&height=348&name=topsearchengines_15.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=1625&height=435&name=topsearchengines_15.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_15.webp?width=1950&height=522&name=topsearchengines_15.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://duckduckgo.com/privacy" rel="noopener" target="_blank">Image Source</a></p> <p>It also doesn’t collect or store any information, so you can search for shoes without being bombarded by subsequent Macy‘s ads. It’s worth noting there are still ads on DuckDuckGo — just not personalized ones.</p> <p>DuckDuckGo has a clean interface that makes it easy to navigate. With more than 4.5 billion users every month in 2023, it's slowly gaining steam in the search market, especially as users become more concerned about privacy.</p> <h3>6. <a href="https://www.baidu.com/" rel="noopener" target="_blank">Baidu</a></h3> <p>Baidu is China’s largest search engine, capturing 52.15% of China’s search market.</p> <p>The search engine is in Mandarin, but otherwise looks similar to Google, with a white background, blue links, and green URLs. Like Google, Baidu aims to incorporate more rich features in the SERPs.</p> <p>If you’re looking to appeal to the Asian market, Baidu is a good option to consider.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=650&height=234&name=topsearchengines_13.webp" width="650" height="234" loading="lazy" alt="Baidu landing page, which is in Mandarin." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=325&height=117&name=topsearchengines_13.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=650&height=234&name=topsearchengines_13.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=975&height=351&name=topsearchengines_13.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=1300&height=468&name=topsearchengines_13.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=1625&height=585&name=topsearchengines_13.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_13.webp?width=1950&height=702&name=topsearchengines_13.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.baidu.com/" rel="noopener" target="_blank">Image Source</a></p> <p>However, the search engine censors certain images and blocks pro-democracy websites. If you’re comparing search results, you’ll find a more comprehensive results list on Google.</p> <h3>7. <a href="http://ask.com" rel="noopener" target="_blank">Ask.com</a></h3> <p>Ask.com, formerly known as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to answer questions.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=650&height=295&name=topsearchengines_18.webp" width="650" height="295" loading="lazy" alt="Ask.com landing page." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=325&height=148&name=topsearchengines_18.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=650&height=295&name=topsearchengines_18.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=975&height=443&name=topsearchengines_18.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=1300&height=590&name=topsearchengines_18.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=1625&height=738&name=topsearchengines_18.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_18.webp?width=1950&height=885&name=topsearchengines_18.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.ask.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Ask.com’s interface is similar to Yahoo!’s, with news under the search bod. However, unlike Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.</p> <div id="hs_cos_wrapper_widget_23e968c2-3a86-46c9-993e-783f5df5af6a" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-fwcta" data-state="offer"> <div class="blog-fwcta-offer"> <div class="blog-fwcta-offer-content"> <div class="blog-fwcta-offer-img"> <img src="https://www.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Square%20(17).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-offer-title">Complete SEO Starter Pack</h3> <p class="blog-fwcta-offer-subtitle">An introductory kit to optimize your website for search. </p> <ul class="blog-fwcta-offer-value-prop-list"> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Increase your organic traffic. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Plan your keyword strategy. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Debunk SEO myths. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Build a blog strategy. </li> </ul> <div class="blog-fwcta-offer-cta-container"><button class="blog-fwcta-form-initiation-button blog-fwcta-offer-cta">Get Your Free Kit</button> <a class="blog-fwcta-offer-cta -learn-more-text" href="https://offers.hubspot.com/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank"> Learn more <svg class="blog-fwcta-offer-external-link cl-icon cl-textLink-icon -large" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> <span class="visually-hidden">Download our free SEO starter pack</span> </a> <a class="blog-fwcta-offer-cta -form-text" href="https://offers.hubspot.com/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank"> Get Your Free Kit <span class="visually-hidden">Download our free SEO starter pack</span> </a> </div> </div> </div> </div> <div class="blog-fwcta-form"> <div class="blog-fwcta-form-content"> <style>@keyframes msf-progress { 0% { transform: scaleX(0); opacity: 0; } 100% { transform: scaleX(1); opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: left; } .msf-container[data-show-steps='true'] .msf-progress-bar { animation: msf-progress 1s linear forwards; } .msf-progress-header { position: relative; max-width: 860px; margin: 1rem auto 2.5rem; } .msf-indicators { list-style: none; width: 100%; display: flex; justify-content: space-between; flex-direction: row; } .msf-indicator { position: relative; z-index: 1; display: flex; justify-content: center; align-items: center; width: 2rem; height: 2rem; color: var(--rff-indicator-incomplete-text-color); background-color: var(--rff-indicator-incomplete-background-color); border: 2px solid var(--rff-indicator-incomplete-border-color); border-radius: 50%; outline: 8px solid var(--rff-indicator-outline-color); scale: 0; transition: 0.3s background-color linear; font-size: var(--font-size-h6, 1rem); font-weight: var(--font-weight-h6, 500); line-height: var(--line-height-h6, 1.75); } .msf-indicator .cl-icon { display: none; } .msf-description { margin-bottom: 1.5rem; } .msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container msf-container (width >= 600px) { .msf-step-fields { flex-direction: row; } } .msf-field + .msf-field { padding-top: 1.5rem; } @container msf-container (width >= 600px) { .msf-field + .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="3GqAqAksN07ADc7bgwC4Yg=="> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "RYTE,", "customHiddenFields": [], "language": "en", "pageId": "6218542091" } </script> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Steps"></ul> </div><h2>Download Free</h2><p class="msf-description">All fields are required.</p></div> <form class="msf" data-theme="light" data-form-id="45afae4b-f2a7-4d63-b4bf-d8a4418bbcc1" data-response-type="inline" data-redirect-url="https://offers.hubspot.com/thank-you/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines " data-followup-email-id="" data-display-option="inline" data-step="1"> </form> </div> </div> </div> <div class="blog-fwcta-thank-you"> <div class="blog-fwcta-thank-you-content"> <div class="blog-fwcta-thank-you-img"> <img src="https://www.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Square%20(17).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-thank-you-text">You're all set!</h3> <p class="blog-fwcta-thank-you-subtitle">Click this link to access this resource at any time.</p> <div class="blog-fwcta-thank-you-cta-container"> <a class="blog-fwcta-thank-you-cta" href="https://offers.hubspot.com/thank-you/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank" rel="noopener noreferrer">Download Now</a> </div> </div> </div> </div> </section> </div> <h3>8. <a href="https://m.naver.com/" rel="noopener" target="_blank">Naver</a></h3> <p>Naver is South Korea’s second most popular search engine, claiming 53.04% of the country’s search engine market. Naver’s interface is entirely in Korean, with no English version.</p> <p>More than a simple search engine, Naver users can access news content, search suggestions, and more.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=650&height=277&name=topsearchengines_17.webp" width="650" height="277" loading="lazy" alt="Naver landing page." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=325&height=139&name=topsearchengines_17.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=650&height=277&name=topsearchengines_17.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=975&height=416&name=topsearchengines_17.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=1300&height=554&name=topsearchengines_17.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=1625&height=693&name=topsearchengines_17.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_17.webp?width=1950&height=831&name=topsearchengines_17.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://m.naver.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Although it’s in Korean, I used Google Translate to view the landing page in English.</p> <p>Notably, Naver is a localized search engine, meaning that it does not crawl and catalog the entire internet.</p> <p>If you’re targeting the South Korean market with your content, make sure your <a href="https://offers.hubspot.com/seo-starter-pack" rel="noopener" target="_blank">SEO</a> matches the criteria of South Korea’s second-most popular search engine.</p> <h3>9. <a href="https://www.ecosia.org/" rel="noopener" target="_blank">Ecosia</a></h3> <p>Ecosia is “the search engine that plants trees.” For every search a user makes with Ecosia (either the webpage or its free browser extension), Ecosia will allocate part of its profits to plant trees in vulnerable areas.</p> <p>To date, Ecosia has planted nearly 210 million trees and dedicated another 85 million euros (about $92 million) to climate action.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=650&height=315&name=topsearchengines_7.webp" width="650" height="315" loading="lazy" alt="Ecosia search engine results page for “HubSpot marketing analytics & dashboard software.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=325&height=158&name=topsearchengines_7.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=650&height=315&name=topsearchengines_7.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=975&height=473&name=topsearchengines_7.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=1300&height=630&name=topsearchengines_7.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=1625&height=788&name=topsearchengines_7.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_7.webp?width=1950&height=945&name=topsearchengines_7.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.ecosia.org/" rel="noopener" target="_blank">Image Source</a></p> <p>Note to marketers: Ecosia’s sponsored spots push your content nearly below the fold.</p> <p>Ecosia is most popular in its home country of Germany, where it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.</p> <h3>10. <a href="https://www.aol.com/" rel="noopener" target="_blank">AOL</a></h3> <p>AOL, formerly known as America Online, is both an online media company and a search engine. The interface features a search bar and national news articles, along with local news and weather.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=650&height=421&name=topsearchengines_12.webp" width="650" height="421" loading="lazy" alt="AOL search results page for “other search engines.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=325&height=211&name=topsearchengines_12.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=650&height=421&name=topsearchengines_12.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=975&height=632&name=topsearchengines_12.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=1300&height=842&name=topsearchengines_12.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=1625&height=1053&name=topsearchengines_12.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_12.webp?width=1950&height=1263&name=topsearchengines_12.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.aol.com/" rel="noopener" target="_blank">Image Source</a></p> <p>AOL’s search results page is very ad-heavy — you’ll have to look below the fold to see your results.</p> <p>Most of AOL’s traffic is generated from the United States, but it’s on the decline, at only 0.09% of the market.</p> <h3>11. <a href="https://archive.org/" rel="noopener" target="_blank">Internet Archive</a></h3> <p>Internet Archive<strong> </strong>is a different kind of search engine. As its name implies, Internet Archive is a free archive of books, movies, software, music, websites, etc.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=650&height=277&name=topsearchengines_0.webp" width="650" height="277" loading="lazy" alt="Internet Archive landing page." style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=325&height=139&name=topsearchengines_0.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=650&height=277&name=topsearchengines_0.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=975&height=416&name=topsearchengines_0.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=1300&height=554&name=topsearchengines_0.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=1625&height=693&name=topsearchengines_0.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_0.webp?width=1950&height=831&name=topsearchengines_0.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://archive.org/" rel="noopener" target="_blank">Image Source</a></p> <p>Instead of attempting to rank in this search engine, users can sign up for a free account and upload their content to the archives.</p> <p>Most of Internet Archive’s audience is located in the United States. However, the search engine is gaining popularity in other countries, such as Great Britain and India.</p> <div id="hs_cos_wrapper_widget_f7f671f3-9220-49e2-bc65-9859a4915989" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-fwcta" data-state="offer"> <div class="blog-fwcta-offer"> <div class="blog-fwcta-offer-content"> <div class="blog-fwcta-offer-img"> <img src="https://www.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Square%20(17).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-offer-title">Complete SEO Starter Pack</h3> <p class="blog-fwcta-offer-subtitle">An introductory kit to optimize your website for search. </p> <ul class="blog-fwcta-offer-value-prop-list"> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Increase your organic traffic. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Plan your keyword strategy. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Debunk SEO myths. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Build a blog strategy. </li> </ul> <div class="blog-fwcta-offer-cta-container"><button class="blog-fwcta-form-initiation-button blog-fwcta-offer-cta">Get Your Free Kit</button> <a class="blog-fwcta-offer-cta -learn-more-text" href="https://offers.hubspot.com/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank"> Learn more <svg class="blog-fwcta-offer-external-link cl-icon cl-textLink-icon -large" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> <span class="visually-hidden">Download our free SEO starter pack</span> </a> <a class="blog-fwcta-offer-cta -form-text" href="https://offers.hubspot.com/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank"> Get Your Free Kit <span class="visually-hidden">Download our free SEO starter pack</span> </a> </div> </div> </div> </div> <div class="blog-fwcta-form"> <div class="blog-fwcta-form-content"> <style>@keyframes msf-progress { 0% { transform: scaleX(0); opacity: 0; } 100% { transform: scaleX(1); opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: left; } .msf-container[data-show-steps='true'] .msf-progress-bar { animation: msf-progress 1s linear forwards; } .msf-progress-header { position: relative; max-width: 860px; margin: 1rem auto 2.5rem; } .msf-indicators { list-style: none; width: 100%; display: flex; justify-content: space-between; flex-direction: row; } .msf-indicator { position: relative; z-index: 1; display: flex; justify-content: center; align-items: center; width: 2rem; height: 2rem; color: var(--rff-indicator-incomplete-text-color); background-color: var(--rff-indicator-incomplete-background-color); border: 2px solid var(--rff-indicator-incomplete-border-color); border-radius: 50%; outline: 8px solid var(--rff-indicator-outline-color); scale: 0; transition: 0.3s background-color linear; font-size: var(--font-size-h6, 1rem); font-weight: var(--font-weight-h6, 500); line-height: var(--line-height-h6, 1.75); } .msf-indicator .cl-icon { display: none; } .msf-description { margin-bottom: 1.5rem; } .msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container msf-container (width >= 600px) { .msf-step-fields { flex-direction: row; } } .msf-field + .msf-field { padding-top: 1.5rem; } @container msf-container (width >= 600px) { .msf-field + .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="3GqAqAksN07ADc7bgwC4Yg=="> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "RYTE,", "customHiddenFields": [], "language": "en", "pageId": "6218542091" } </script> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Steps"></ul> </div><h2>Download Free</h2><p class="msf-description">All fields are required.</p></div> <form class="msf" data-theme="light" data-form-id="45afae4b-f2a7-4d63-b4bf-d8a4418bbcc1" data-response-type="inline" data-redirect-url="https://offers.hubspot.com/thank-you/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines " data-followup-email-id="" data-display-option="inline" data-step="1"> </form> </div> </div> </div> <div class="blog-fwcta-thank-you"> <div class="blog-fwcta-thank-you-content"> <div class="blog-fwcta-thank-you-img"> <img src="https://www.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Square%20(17).png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-thank-you-text">You're all set!</h3> <p class="blog-fwcta-thank-you-subtitle">Click this link to access this resource at any time.</p> <div class="blog-fwcta-thank-you-cta-container"> <a class="blog-fwcta-thank-you-cta" href="https://offers.hubspot.com/thank-you/seo-starter-pack?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/marketing/top-search-engines" target="_blank" rel="noopener noreferrer">Download Now</a> </div> </div> </div> </div> </section> </div> <h3>12. <a href="https://yep.com/" rel="noopener" target="_blank">Yep</a></h3> <p>The popular <a href="/marketing/link-building-software" rel="noopener" target="_blank">SEO tool Ahrefs</a> launched Yep, an AI-powered search engine, in 2022.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=650&height=318&name=topsearchengines_11.webp" width="650" height="318" loading="lazy" alt="Yep landing page. “Searching with Yep puts money in the pockets of your favorite creators.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=325&height=159&name=topsearchengines_11.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=650&height=318&name=topsearchengines_11.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=975&height=477&name=topsearchengines_11.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=1300&height=636&name=topsearchengines_11.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=1625&height=795&name=topsearchengines_11.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_11.webp?width=1950&height=954&name=topsearchengines_11.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://yep.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Yep’s business model distinguishes it from the rest. It shares 90% of its ad revenue with content creators in an effort to encourage more people to share their knowledge and high-quality content.</p> <h3>13. <a href="https://search.brave.com/" rel="noopener" target="_blank">Brave Search</a></h3> <p>Of the half a dozen or so AI-powered search engines I tested for this article, Brave was one of my favorites. In our own research, it was the AI search engine of choice, preferred by 8% of respondents.</p> <p>Brave’s default settings don’t include AI search, but once you toggle on “search with AI,” it delivers AI summaries above traditional search results.</p> <p>It has a clean interface and some of the most enhanced privacy features of any search engine on this list. It blocks ads and cross-site cookie tracking, and it doesn’t collect any info about its users.</p> <p>HubSpot’s research suggests that will be key to capturing regular AI search users — privacy and security were among the top concerns, and a quarter of respondents said they’re only likely to use AI search engines if their concerns are addressed.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=650&height=289&name=topsearchengines_20.webp" width="650" height="289" loading="lazy" alt="Brave Search results page for “help me write a listicle about search engines.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=325&height=145&name=topsearchengines_20.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=650&height=289&name=topsearchengines_20.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=975&height=434&name=topsearchengines_20.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=1300&height=578&name=topsearchengines_20.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=1625&height=723&name=topsearchengines_20.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_20.webp?width=1950&height=867&name=topsearchengines_20.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://search.brave.com/" rel="noopener" target="_blank">Image Source</a></p> <p>Brave’s search results were impressively thorough. When I asked for help writing a listicle about search engines, it began with the history of search engines — but it still gave me relevant information about current search engines.</p> <h3>14. <a href="https://andisearch.com/" rel="noopener" target="_blank">Andi</a></h3> <p>Andi has a vertically split interface, with the typical AI search engine chat box on the left, and sources on the right. That’s useful for marketers and users alike, both of whom want high placement of the most relevant results.</p> <p>Seeing familiar, credible sources may alleviate consumer anxiety around AI. Getting incorrect information was the top concern cited in recent HubSpot research..</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=650&height=316&name=topsearchengines_14.webp" width="650" height="316" loading="lazy" alt="Andi search results page for “Why is Nemo the best Eurovision winner?”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=325&height=158&name=topsearchengines_14.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=650&height=316&name=topsearchengines_14.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=975&height=474&name=topsearchengines_14.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=1300&height=632&name=topsearchengines_14.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=1625&height=790&name=topsearchengines_14.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_14.webp?width=1950&height=948&name=topsearchengines_14.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://andisearch.com/" rel="noopener" target="_blank">Image Source</a></p> <h3>15. <a href="https://www.perplexity.ai/" rel="noopener" target="_blank">Perplexity AI</a></h3> <p><a href="https://blog.hubspot.com/ai/perplexity-the-ai-search-engine" rel="noopener" target="_blank">Perplexity</a> has gotten a lot of buzz in 2024. It has a similar design to other AI search engines, with source links above a longer answer in easily skimmable bullet points. It also features citations that reveal the source when you hover over them — essential to ensure that you’re not falling prey to misinformation.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=650&height=303&name=topsearchengines_16.webp" width="650" height="303" loading="lazy" alt="Perplexity search results for “HubSpot marketing analytics and dashboard software.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=325&height=152&name=topsearchengines_16.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=650&height=303&name=topsearchengines_16.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=975&height=455&name=topsearchengines_16.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=1300&height=606&name=topsearchengines_16.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=1625&height=758&name=topsearchengines_16.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_16.webp?width=1950&height=909&name=topsearchengines_16.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.perplexity.ai/" rel="noopener" target="_blank">Image Source</a></p> <p>HubSpot’s research showed that Perplexity tied with You.com as the second-most popular AI search engine, preferred by 5% of all respondents.</p> <h3>16. <a href="http://phind.com" rel="noopener" target="_blank">Phind.com</a></h3> <p>Phind.com bills itself as “an answer engine” designed specifically for developers. It still does a fine job handling the more mundane queries, but if you need help getting “from idea to working product,” this search engine was built for you.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=650&height=303&name=topsearchengines_4.webp" width="650" height="303" loading="lazy" alt="Phind.com search results for “Sort a list of tuples using the second element.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=325&height=152&name=topsearchengines_4.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=650&height=303&name=topsearchengines_4.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=975&height=455&name=topsearchengines_4.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=1300&height=606&name=topsearchengines_4.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=1625&height=758&name=topsearchengines_4.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_4.webp?width=1950&height=909&name=topsearchengines_4.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://www.phind.com/" rel="noopener" target="_blank">Image Source</a></p> <h3>17. <a href="https://you.com/" rel="noopener" target="_blank">You.com</a></h3> <p>You.com has four assistants to choose from to support a variety of more complicated queries: Smart, Genius, Creative, and Research.</p> <p>I tried out the Research assistant to see if it could recommend some prestige dramas for me.</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=650&height=298&name=topsearchengines_2.webp" width="650" height="298" loading="lazy" alt="You.com search results page for “What TV show should I watch if I like prestige dramas?”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=325&height=149&name=topsearchengines_2.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=650&height=298&name=topsearchengines_2.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=975&height=447&name=topsearchengines_2.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=1300&height=596&name=topsearchengines_2.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=1625&height=745&name=topsearchengines_2.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_2.webp?width=1950&height=894&name=topsearchengines_2.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="font-size: 12px; text-align: center;"><a href="https://you.com/" rel="noopener" target="_blank">Image Source</a></p> <p>It prepared an easily skimmable report that began, “If you are a fan of prestige dramas, you are likely looking for TV shows that offer high-quality storytelling, complex characters, and often, a cinematic feel.”</p> <p>The results included the usual suspects (<em>The Wire</em>, <em>Sopranos</em>), but also a few more recent recs (<em>The Crown</em>, <em>Succession</em>).</p> <p>It also has 15 AI models to choose from — if you’re an AI enthusiast, this is the one to use. You can select from different versions of GPT, Gemini, Claude, and others.</p> <h3>18. <a href="https://komo.ai/" rel="noopener" target="_blank">Komo</a></h3> <p>I asked Komo to tell me about <a href="https://website.grader.com/" rel="noopener" target="_blank">HubSpot’s website grader</a>, and it quickly summarized it, calling it “a powerful and comprehensive tool” (stop it, we’re blushing).</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=650&height=309&name=topsearchengines_19.webp" width="650" height="309" loading="lazy" alt="Komo search results page for “tell me about HubSpot’s website grader.”" style="margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;" srcset="https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=325&height=155&name=topsearchengines_19.webp 325w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=650&height=309&name=topsearchengines_19.webp 650w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=975&height=464&name=topsearchengines_19.webp 975w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=1300&height=618&name=topsearchengines_19.webp 1300w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=1625&height=773&name=topsearchengines_19.webp 1625w, https://www.hubspot.com/hs-fs/hubfs/topsearchengines_19.webp?width=1950&height=927&name=topsearchengines_19.webp 1950w" sizes="(max-width: 650px) 100vw, 650px"></p> <p style="text-align: center; font-size: 12px;"><a href="https://komo.ai/search" rel="noopener" target="_blank">Image Source</a></p> <p>Like other AI search engines, it has bibliography-style citations that make it easy to sort fact from fiction.</p> <h2>Emerging Search Engine Trends</h2> <h3>Social Media Search</h3> <p><a href="https://blog.hubspot.com/marketing/tiktok-stats" rel="noopener" target="_blank">TikTok</a> and <a href="https://blog.hubspot.com/marketing/youtube-seo" rel="noopener" target="_blank">YouTube</a> aren’t search engines per se, but think about how often you use their search functions.</p> <div id="hs_cos_wrapper_widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-video-embed-container" id="widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32"> <iframe width="200" height="113" data-cl-lazy-src="https://www.youtube.com/embed/VZ_aeNrsohc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Social vs Google Search: Win the New Landscape (Guide)"></iframe> <div class="blog-video-social-share-container"> <a class="blog-social-share-button -twitter -social-share cl-socialButton -light -medium" href="https://twitter.com/intent/tweet?text='The%20Top%20Search%20Engines%20in%202024%20[17%20You%20Might%20Not%20Expect]%20via%20@HubSpot%20%20'&url=https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" target="_blank" rel="noopener noreferrer" aria-label="Share on Twitter"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-twitter" /> </svg> </a> <a class="blog-social-share-button -facebook -social-share cl-socialButton -light -medium" href="https://www.facebook.com/sharer/sharer.php?quote=The%20Top%20Search%20Engines%20in%202024%20[17%20You%20Might%20Not%20Expect]&u=https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" target="_blank" rel="noopener noreferrer" aria-label="Share on Facebook"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-facebook" /> </svg> </a> <a class="blog-social-share-button -linkedin -social-share cl-socialButton -light -medium" href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" target="_blank" rel="noopener noreferrer" aria-label="Share on Linkedin"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-linkedin" /> </svg> </a> <a class="blog-social-share-button -messenger -social-share cl-socialButton -light -medium" href="https://www.facebook.com/dialog/send?app_id=140586622674265&link=https://blog.hubspot.com/marketing/top-search-engines&redirect_uri=https://blog.hubspot.com/marketing/top-search-engines&quote=The%20Top%20Search%20Engines%20in%202024%20[17%20You%20Might%20Not%20Expect]" target="_blank" rel="noopener noreferrer" aria-label="Share on Messenger"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-messenger" /> </svg> </a> <a class="blog-social-share-button -whatsapp -social-share cl-socialButton -light -medium" href="https://api.whatsapp.com/send?text=The%20Top%20Search%20Engines%20in%202024%20[17%20You%20Might%20Not%20Expect]%0a%0a$https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" target="_blank" rel="noopener noreferrer" aria-label="Share on Whatsapp"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-whatsapp" /> </svg> </a> <a class="blog-social-share-button -email -social-share cl-socialButton -light -medium" href="mailto:?body=https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32&subject=The%20Top%20Search%20Engines%20in%202024%20[17%20You%20Might%20Not%20Expect]" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-email" /> </svg> </a> <a class="blog-social-share-button -copy -social-share cl-socialButton -light -medium" href="https://blog.hubspot.com/marketing/top-search-engines#widget_02156cdb-6ad6-4068-927b-9d60ea5fdd32" target="_blank" rel="noopener noreferrer" aria-label="Copy video link"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-copy" /> </svg> </a> </div> </div></div> <p>Recent HubSpot research showed that 42% — not quite half! — of respondents turn to social media to search for information. That’s more than any other search engine except Google.</p> <p>Meta, which owns Facebook, Instagram, and WhatsApp, has already incorporated its proprietary AI search into all three platforms.</p> <h3>Google Updates</h3> <p>Google is always working to prioritize good content, with improvements like the 2024 Core Update, which penalizes lower-quality, unoriginal, often AI-generated content. HubSpot’s Manager of EN Blog Strategy, Amanda Sellers, says it has huge implications for the industry.</p> <p>“First, Google is sending a strong signal that content written by humans is preferable to content by computers. (Ironic, given virtually all of the SERPs are algorithmized.)”</p> <p>Sellers also points out that this update should encourage SEOs to take a more comprehensive approach to site performance.</p> <p>“This update prioritizes user-first content over keyword-first content,” Sellers explains. “With this in mind, SEOs should be looking at their site as a whole and making sure they’re creating helpful, reliable content for their users — not for search engines.”</p> <h2>Think Beyond Google</h2> <p>Ultimately, it's essential to consider alternative traffic opportunities besides Google when creating an SEO strategy.</p> <p>By diversifying your sources, you’re more likely to capture the first page on SERPs, and you’re in a better position to find a truly ideal target audience.</p> <p><em>This article was originally published in September 2018 and has been updated for comprehensiveness.</em></p> <p><em><span class="hs-cta-wrapper" id="hs-cta-wrapper-8835eaa3-be7b-4697-81d2-488e03708d34"><span 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