Lean Commercialization: A New Dawn for Commercializing High Technologies

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publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Lean Commercialization: A New Dawn for Commercializing High Technologies</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Saheed%20A.%20Gbadegeshin">Saheed A. Gbadegeshin</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Lean Commercialization (LC) is a transformation of new technologies and knowledge to products and services through application of lean/agile principle. This principle focuses on how resources can be minimized on development, manufacturing, and marketing new products/services, which can be accepted by customers. To understand how the LC has been employed by the technology-based companies, a case study approach was employed by interviewing the founders, observing their high technologies, and interviewing the commercialization experts. Two serial entrepreneurs were interviewed in 2012, and their commercialized technologies were monitored from 2012 till 2016. Some results were collected, but to validate the commercialization strategies of these entrepreneurs, four commercialization experts were interviewed in 2017. Initial results, observation notes, and experts’ opinions were analyzed qualitatively. The final findings showed that the entrepreneurs applied the LC unknowingly, and the experts were aware of the LC. Similarly, the entrepreneurs used the LC due to the financial constraints, and their need for success. Additionally, their commercialization practices revealed that LC appeared to be one of their commercialization strategies. Thus, their practices were analyzed, and a framework was developed. Furthermore, the experts noted that LC is a new dawn, which technologists and scientists need to consider for their high technology commercialization. This article contributes to the theory and practice of commercialization. Theoretically, the framework adds value to the commercialization discussion. And, practically the framework can be used by the technology entrepreneurs (technologists and scientists), technology-based enterprises, and technology entrepreneurship educators as a guide in their commercialization adventures. <iframe src="https://publications.waset.org/abstracts/84953.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=lean%20commercialization" title="lean commercialization">lean commercialization</a>, <a href="https://publications.waset.org/abstracts/search?q=high%20technologies" title=" high technologies"> high technologies</a>, <a href="https://publications.waset.org/abstracts/search?q=lean%20start-up" title=" lean start-up"> lean start-up</a>, <a href="https://publications.waset.org/abstracts/search?q=technology-based%20companies" title=" technology-based companies"> technology-based companies</a> </p> <a 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Lean Commercialization: A New Dawn for Commercializing High Technologies