ASK Asset & Wealth Management leverages analytics and automation to boost efficiency and drive customer satisfaction

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"> <span class=" header-text "> ASK Asset & Wealth Management leverages analytics and automation to boost efficiency and drive customer satisfaction </span> </h1> </div> <div class="bodyCopyComponent parbase section"><div class="margin-20-bottom-lg text-size-default line-height-default "> IN <a href="/in/resources/customer-stories/">CUSTOMER STORIES</a> </div> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/in/resources/customer-stories/ask-asset-and-wealth-management/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=202511" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/in/resources/customer-stories/ask-asset-and-wealth-management/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=202511" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/in/resources/customer-stories/ask-asset-and-wealth-management/&text=ASK%20Asset%20&%20Wealth%20Management%20&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="ASK Asset & Wealth Management "> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=202511" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive img-bleed-right " alt="ASK Asset & Wealth Management Logo" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/customer_stories/ask-asset-and-wealth-management-logo-big.jpg"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-8 col-md-8 col-lg-8"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="rigorous-process-automation-and-a-single-source-of-customer-truth-empower-the-ask-group-to-deliver-highly-personalised-experiences-to-hnis" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg " style="; "> <span class=" header-text "> Rigorous process automation and a single source of customer truth empower the ASK Group to deliver highly personalised experiences to HNIs. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>ASK Asset & Wealth Management (ASK) has built a strong reputation for itself as an advisor and partner that serves HNIs and UHNIs in an ethical and transparent manner. A decade ago, this became the launching pad for stellar growth, and the firm went from Rs. 3,000 Crores AUM to Rs. 80,000 Crores AUM in 2022. </p> <p>With this rapid growth, the leadership team saw the need to invest in new technologies to maintain its competitive advantage in the digital era.</p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="related-content" class=" avantgarde-m text-stratus text-left avant-garde-demi margin-30-top-xs margin-10-bottom-xs " style="; "> <span class=" header-text "> Related Content </span> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="cardcomponent_1608254944 cardComponent parbase"> <div class="thumbnail margin-30-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=cta-right-rail-10" data-new-window="true"> <a href="https://www.salesforce.com/in/resources/research-reports/state-of-the-connected-customer/?d=cta-right-rail-10" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/soc-customer-1200x675.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="report" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; 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500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper xs-min-height-400" style="min-height: 400px; 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6-ten col-lg-6-ten"><div class="headingComponent parbase section"> <div id="detailed-and-real-time-360-views-enable-our-relationship-managers-to-understand-every-customer-profile-and-respond-promptly-and-sensitively-winning-trust-and-deepening-relationships" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-20-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “Detailed and real-time 360 views enable our Relationship Managers to understand every customer profile and respond promptly and sensitively, winning trust and deepening relationships.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="m-a-kishen-kumar" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-lg-12 margin-10-top-lg margin-40-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> M. A. Kishen Kumar </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-bottom-md text-size-default line-height-default col-xs-12 col-sm-12 "> Group Chief Technology Officer<br /> ASK Wealth & Investment Advisors Private Limited </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4-ten col-lg-4-ten"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-20-bottom-lg " alt="ASK Asset & Wealth Management image" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_in/www/images/resources/customer_stories/ask-asset-and-wealth-management-in-circle-image.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="investing-in-technology-for-speedy-transformation" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-12 margin-30-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg " style="; "> <span class=" header-text "> Investing in technology for speedy transformation </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>ASK started looking for a CRM that would help teams update data in real-time, break down silos across the company, and be future-ready. Also, the CRM would have to meet the unique demands of wealth management: help build deeper relationships with existing customers over a span of years, and integrate easily with external systems for KYC, real-time payments, legal, audits, and APIfication.</p> <p>The company evaluated several CRM solutions and settled on Salesforce as the one that met all these criteria.</p> </div> </div> <div class="videoComponent vy-player parbase section"><div> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='hRFyfmJp1qovntkn55hMC8' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='hRFyfmJp1qovntkn55hMC8'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? 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In parallel, the IT team migrated decades' worth of existing customer data to a new modernised core system and integrated it with Salesforce. The new, agile environment enables speedier API development for integration and automation. </p> <p>“Salesforce provides low-code/ no-code options with its Flow-based process, which empowers us to build seamless workflows, and route exceptions quickly and easily with minimal coding,” explains M. A. Kishen Kumar, Group Chief Technology Officer, ASK Wealth & Investment Advisors Private Limited.</p> <p>Nearly 85% of processes across the customer lifecycle are now digitised on Salesforce, and employees in all the departments function with greater efficiency and customer focus.</p> <p>Today, Salesforce has become the cornerstone of the company’s digital strategy. Customer onboarding and all transactions such as top-ups and SIPs happen via Salesforce. Aside from the operations team, no one has direct access to the core systems, making Salesforce a secure, central repository of company data.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-20-bottom-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"><div class="headingComponent parbase section"> <div class=" h2 text-night text-left salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/industries-energy-day.svg?version=1740093395594') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-sm margin-10-left-md margin-20-left-sm margin-0-left-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/products/energy-utilities-cloud/overview/?d=cta-body-promo-725"> <span> Learn more about Energy & Utilities Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-20-bottom-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-sm-1 col-md-1 col-lg-1"><div class="headingComponent parbase section"> <div class=" h2 text-night text-left salesforce-sans-regular margin-10-top-lg margin-0-top-sm margin--10-bottom-sm " style="; 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500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="headingComponent parbase section"> <div id="salesforce-provides-low-code-no-code-options-with-its-flow-based-process-which-empowers-us-to-build-seamless-workflows-for-greater-efficiency-and-route-exceptions-quickly-and-easily-with-minimal-coding" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-xs-12 col-sm-11 col-md-10 col-lg-10 margin-40-top-lg margin-30-top-xs margin-30-right-lg margin-20-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> “Salesforce provides low-code/ no-code options with its Flow-based process, which empowers us to build seamless workflows for greater efficiency, and route exceptions quickly and easily with minimal coding.” </span> </div> </div> <div class="headingComponent parbase section"> <div id="m-a-kishen-kumar" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-9 col-sm-12 col-lg-11 margin-0-top-xs margin-40-right-lg margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> M. A. Kishen Kumar </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-lg margin-10-top-xs margin-50-right-lg margin-30-bottom-lg text-size-default line-height-default "> Group Chief Technology Officer, ASK Wealth & Investment Advisors Private Limited. </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="simplified-and-automated-processes-for-faster-customer-onboarding" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-10-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg " style="; "> <span class=" header-text "> Simplified and automated processes for faster customer onboarding </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>The availability of unified data allows ASK Relationship Managers (RMs), to easily access comprehensive customer information and also reduces the need for manual intervention by customers – all helping to deliver frictionless experiences.</p> <p>On-the-ground RMs use the <a href="https://www.salesforce.com/in/products/sales-cloud/features/mobile-crm-software/" target="_blank">Salesforce mobile app</a> to capture opportunities and leads. Using the voice capabilities of Salesforce, RMs record their sales conversations directly on Salesforce, reducing manual effort and inaccuracy. Automated reminders alert them about customer appointments. </p> <p>When a prospect converts and a new account is created, all verifications (Aadhar, PAN card, NSDL, CKYC, and legal) happen automatically through integrations with external systems.</p> <p>“With the seamless integration capability of Salesforce, data capture has reduced by about 60%, and automation of data fields has helped reduce data entry by about 80%,” says Kumar. </p> <p>The onboarding document can be digitally verified and signed by the customer. Automation has simplified the whole process, requiring only one customer signature – as opposed to 40 earlier. The resulting opening of a DEMAT bank account is now auto-initiated within 30 minutes, down from 2 days.</p> <p>On the loan origination process as well, integration with external components like CRISIL and NSDL helps populate almost 90% of the fields. The automated process includes all levels of approvals and exception management. Post that, there is seamless integration with the core loan management system.</p> <p>Analytics from <a href="https://www.salesforce.com/in/products/analytics/overview/" target="_blank">Tableau</a> enrich customer 360 views and equip RMs, distributors, and partners to deliver maximum value during every interaction. RMs, in turn, use rich dashboards for an overview of all the customer relationships managed by distributor RMs, and their product and sales strategies. They use these insights to monitor distributor performance, and help them cross- and up-sell.</p> <p>“Detailed 360 views and real-time dashboards enable our RMs to understand every customer profile thoroughly. With this, they can respond promptly and sensitively, winning customer trust and deepening the relationship,” observes Kumar.</p> <p> </p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-10-top-lg margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">60<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="reduction-in-manual-data-capture" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> reduction in <br/> manual data capture </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-30-top-lg "> <p class="value text-center">80<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="reduction-in-onboarding-data-entry" class=" h4 text-stratus text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> reduction in <br/> onboarding data entry </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">90<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="fields-auto-populated-for-loan-origination" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> fields auto-populated <br/> for loan origination </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="service-standardisation-boosts-productivity-and-customer-satisfaction" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-10-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg " style="; "> <span class=" header-text "> Service standardisation boosts productivity and customer satisfaction </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>Once an HNI is onboarded, they expect personalised and prompt service, and ASK uses <a href="https://www.salesforce.com/in/products/service-cloud/overview/" target="_blank">Service Cloud</a> to automate service processes and deliver this kind of experience. With service streamlining, for instance, monthly statement dispatch to customers, which earlier took up to four months, now happens regularly on the third of every month.</p> <p>Customer queries are consolidated from multiple channels for speedy actioning and resolution. For example, when a customer raises a request for a tailored statement on any channel, a case is created on Service Cloud. AI-enabled Named Entity Recognition (NER) scans emails to generate these detailed reports that are then auto-dispatched.</p> <p>ASK currently uses external bots integrated with Salesforce to send out customer statements and handle customer queries, This will soon be migrated to Einstein bots to enhance efficiency and reduce turnaround times (TAT).</p> <p>These service automations have boosted team productivity considerably. Where earlier the team manually generated 14,000 such reports each month, that number has now dropped to 4,000. </p> <p>TAT for most requests is down to a day from an earlier five days. </p> <p>Today, at ASK, an operations team of 40 people fulfils requests from 40,000 customers. Enabled by digitisation on Salesforce, existing teams can serve the growing customer base with ease; so, the ASK group can focus on acquiring new customers, as well as on exceeding the expectations of HNIs.</p> <p> “These have been very important milestones from a customer satisfaction viewpoint,” says Kumar.</p> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-40-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-sm margin-30-top-lg "> <p class="value text-center">14,000 - 4,000</p> </div> </div> <div class="headingComponent parbase section"> <p id="reduction-in-manual-reports-per-month" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> reduction in manual reports per month </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="metricComponent parbase section"><div class="metric center-div text-snow metric-sm margin-30-top-lg "> <p class="value text-center">80<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="reduction-in-service-tat" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> reduction in service TAT </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-40-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h2 id="building-a-completely-digital-ecosystem" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-12 margin-10-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg " style="; "> <span class=" header-text "> Building a completely digital ecosystem </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-30-bottom-lg text-size-default line-height-32 "> <p>The ASK Group has been a pioneer in the field of digitisation within the industry, and will continue to automate and digitise to offer highly personalised customer experiences. </p> <p>The company will soon go live with <a href="https://www.salesforce.com/in/products/sales-cloud/features/crm-process-automation/" target="_blank">Campaign Management</a> on Salesforce for better targeting and outcomes. And <a href="https://www.salesforce.com/in/products/marketing-cloud/overview/" target="_blank">Marketing Cloud</a> will underpin all digital marketing initiatives. </p> <p>To continue enabling its entire ecosystem, ASK also plans to provide its expanding community of independent financial advisors with access to a <a href="https://www.salesforce.com/in/products/experience-cloud/overview/?d=cta-body-promo-115" target="_blank">dedicated portal</a> on Salesforce.</p> <p>“We will continue using technology to build systems that will continually empower our stakeholders and help us scale effortlessly,” concludes Kumar.</p> </div> </div> <div class="headingComponent parbase section"> <h3 id="get-a-single-source-of-customer-truth-to-build-personalised-experiences" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-10-top-xs margin-60-right-lg margin-0-right-md margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Get a single source of customer truth to build personalised experiences. </span> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-40-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-dark salesforce-sans-regular " data-qe="TRACK_CUSTOMLINK_customer360-get-started" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/solutions/industries/financial-services/financial-services-cloud/?d=cta-body-promo-732"> <span> Here is how Salesforce can help. </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> <div class="spacerComponent parbase section"><div class="spacer " style="height:60px;"></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="referenceComponent reference parbase section"><div class="cq-dd-paragraph"><div class="columncontainer_56e0 columnContainer parbase"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="explore-the-products-that-help-our-customers-grow" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-20-bottom-lg " style="; "> <span class=" header-text "> Explore the products that help our customers grow. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6-ten col-lg-6-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-bottom-lg margin-0-bottom-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/sales/?d=pc1-img-sales"> <a href="https://www.salesforce.com/in/sales/?d=pc1-img-sales" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="sales" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/sales/?d=pc1-txt-sales"> <span class=" header-text "> Sales </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/sales/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Sales" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/demo-sales/?d=pc1-btn-salesdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/sales/?d=pc1-txt-salesmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/service/?d=pc2-img-service"> <a href="https://www.salesforce.com/in/service/?d=pc2-img-service" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/service-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="service" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/service/?d=pc2-txt-service"> <span class=" header-text "> Service </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/service/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Service" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-service-demos/?d=pc2-btn-servdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/service/?d=pc2-txt-servmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing"> <a href="https://www.salesforce.com/in/marketing/?d=pc3-img-marketing" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/marketing-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="marketing" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/marketing/?d=pc3-txt-marketing"> <span class=" header-text "> Marketing </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/marketing/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Marketing" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-marketing-demo/?d=pc3-btn-mktgdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/marketing/?d=pc3-txt-mktgmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4-ten col-lg-4-ten"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics"> <a href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/tableau-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="analytics" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/analytics/?d=pc4-txt-analytics"> <span class=" header-text "> Analytics </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/analytics/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Analytics" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-analytics-demos/?d=pc4-btn-analyticsdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class="margin--10-top-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration"> <a href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="integration" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/mulesoft/?d=pc5-txt-integration"> <span class=" header-text "> Integration </span> </a> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/mulesoft/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-0-top-xs margin-10-bottom-lg margin-0-bottom-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-btn-integration"> <span> Learn More </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-txt-integrationmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-md hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics"> <a href="https://www.salesforce.com/in/analytics/?d=pc4-img-analytics" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_au/www/images/products/tableau-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="analytics" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/analytics/?d=pc4-txt-analytics"> <span class=" header-text "> Analytics </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Watch Demo of Analytics" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/form/demo/crm-analytics-demos/?d=pc4-btn-analyticsdemo" target="_blank"> <span> Watch Demo </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/platform/overview/?d=pc4-txt-platmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/analytics/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration"> <a href="https://www.salesforce.com/in/mulesoft/?d=pc5-img-integration" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="imageComponent parbase section"> <div class=" image-link"> <img class=" img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/integration-circle-icon.png"/> </div> </div> <div class="headingComponent parbase section"> <h3 id="integration" class=" avantgarde-medium text-stratus text-center avant-garde-demi product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="https://www.salesforce.com/in/mulesoft/?d=pc5-txt-integration"> <span class=" header-text "> Integration </span> </a> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-primary salesforce-sans-regular " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-btn-integration"> <span> Learn More </span> </a> </div> </div> </div></div> <div class="buttonCTAComponent parbase section"> <div class=" text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm hidden-md hidden-lg "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Learn more of Integration" data-content-replacement-close-color="sfdc-swap-button-day" href="/in/products/integration/overview/?d=pc5-txt-integrationmore"> <span> LEARN MORE <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/in/mulesoft/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-snow prod2 " data-equalize="prod2"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="headingComponent parbase section"> <h2 id="want-to-check-out-everything-salesforce-offers" class=" h4gn text-stratus text-center salesforce-sans-bold margin-80-top-lg product-card-name" style="; " data-equalize="product-card-name"> <a class=" text-stratus " href="/in/products/commerce-cloud/overview/?d=pc5-txt-commerce"> <span class=" header-text "> Want to check out everything Salesforce offers? </span> </a> </h2> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all products </span> </a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-2 col-md-2 col-lg-2"> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="bodyCopyComponent parbase section"><div class=" hidden-xs hidden-sm text-size-default line-height-default "> <div style="text-align: right;" class="headingComponent parbase section"><h3 id="want-to-check-out-everything-salesforce-offers" class="h4 text-stratus text-left salesforce-sans-regular" style="float: right;padding-right: 20.0px;"><img class="img-responsive header-image-float" src="//www.salesforce.com/content/dam/web/en_au/www/images/home/hp-img-ico-bird.png" alt=""/> <span class="header-text head-text header-text-line" style="padding-top: 10.0px;"><br /> Want to check out everything Salesforce offers?</span></h3> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-5 col-md-5 col-lg-5"><div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all our products </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-40-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-8 col-lg-8"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="want-to-check-out-everything-salesforce-offers" class=" h4gn text-stratus text-center salesforce-sans-bold " style="; "> <span class=" header-text "> Want to check out everything Salesforce offers? </span> </h3> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="buttonCTAComponent parbase section"> <div class="margin-10-top-lg margin-10-bottom-lg text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-neutral-snow salesforce-sans-regular " data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/in/products/?d=pb1-txt-prdoview"> <span> See all our products </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> 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