Use Video Targeting to Reach Your Audience

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Capture your audience’s attention and drive results with YouTube Ads. </span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/BLC--MmAUESpC-NGbFN8fQfNsaxG-z6HnzUo-B_Wrj3fkeIvv-KDm2HCZAFUe_1AbXWSIeC6U0QVnkcpwJ2cxQqmeCRcQE-BQ3ALEw=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-audience"> <section class="ytads-section ytads-audience__targeting-stats lb-grid"> <div class="ytads-audience__targeting-stats-details lb-grid__cell lb-grid__cell--span-5"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> The right people, at the right moment </span> </h2> <div class="ytads-audience__targeting-stats-text"> <p>People come to YouTube to laugh, learn, and dig deep into the things they care about. And because we know what our viewers care about, we can help you connect when it counts.</p> <p>Use our audience tools to find the people who matter most to your business on YouTube. Reach potential customers based on demographics like age, gender, and location, as well as interests, life events, and more.</p> <div class="lb-margin-top-xxs ytads-audience__targeting-stats-action"> <a class="lb-button" href="https://web.archive.org/web/20211203105048/https://support.google.com/google-ads/answer/2497941" target="_blank" rel="noreferrer noopener"> Learn about targeting </a> </div> </div> </div> <div class="ytads-stats lb-grid__cell lb-grid__cell--offset-6-span-5"> <div class="ytads-stats__inner ytads-stats__inner--center"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 2<span class="lb-font-weight-300">B</span> </span> </div> <div> <p>More than 2 billion users sign in to YouTube every month and more than 1 billion hours of video are watched every day.<sup>1</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> <span class="lb-font-weight-300">#</span>1 </span> </div> <div> <p>Viewers say YouTube is the No. 1 platform they watch to dig deeper into their interests, to help them get stuff done, and to help them achieve their goals.<sup>2</sup></p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/UfwG1WaNVQQrHm6Nuyty53XEQMDBbG2AL_Cf66adbsvCZlU_phxszH9GwMK-NSKJNBO1JQMWGvALgIqlINYmQxIM1GhRw59tUJMU=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-1 lb-font-weight-700 lb-font--no-crop"> Go beyond demographics </span> </h2> <div> <p>Get to know your most valuable customers with the Find My Audience tool. Discover new audiences and learn how to reach them with your next YouTube campaign.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="lb-button" href="https://web.archive.org/web/20211203105048/https://www.thinkwithgoogle.com/feature/findmyaudience?utm_source=youtubeads&utm_medium=referral&utm_campaign=findmyaudience&utm_content=audience" target="_blank" rel="noreferrer noopener"> Find my audience </a> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-section--no-bg ytads-audience__connect-with-audiences"> <h2 class="lb-margin-bottom-m ytads-audience__connect-with-audiences-headline"> <span class="lb-font-headline-1 lb-font-weight-700"> Advanced tools to reach your audience </span> </h2> <div class="ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/lv6UADT5_ictkip5aw7vWd8yRAHQZ46dH1HN7f9oXV8Wc6Cw9Fpa1O1Um-3l57jaT_7XluI0HaiZgCzgE_XYqkD3jYdNVwUMipkP=s900" alt="YouTube Select"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> YouTube Select </span> </h3> <span class="lb-tile__body"> <p>Match your ads to a diverse mix of content lineups and programs across your customers’ favorite screens. <a href="/web/20211203105048/https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/">Learn more</a>, then talk to your Google Ads specialist to get started.</p> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/IQle7vUJ25wQVPdK_F-o0R9JHRVLFt66lP_XRs7sLrcdKOMRRj2BQBGTXcbfa9yDJH7zDbF9_McTKyX887iVMZlyK5TOaGP0MRSCcQ=s900" alt="Instant Reserve"> </span> </span> <span class="lb-tile__content"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Instant Reserve </span> </h3> <span class="lb-tile__body"> <p>Reserve your video buys at a fixed price, and get access to advanced targeting and measurement tools. Connect with your Google Ads specialist to learn more.</p> </span> </span> </span> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-2 lb-font-weight-700"> Related to audience </span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20211203105048/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Create a video ad </span> </h3> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20211203105048/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Set up a campaign </span> </h3> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="lb-tile-anchor" href="/web/20211203105048/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/" aria-labelledby="headline"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20211203105048im_/https://lh3.googleusercontent.com/6xaQ4dK_G_hzesPgwZo-e0IHJFKRoCCuQ2Yg_O7drsKAnmBBaoUyFCKvAPTYQ8KqToORhZudkIAuRZszkB2TT44s3TYdaU3qOMbs=s900" alt="Measure your results"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow"> How it works </span> </span> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Measure your results </span> </h3> </span> </span> </a> </div> </div> </section> <section 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