Jane Hinchliffe on LinkedIn: #femaleledbrands #authenticbrands #ocado #brandstrategy…

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Ocado Retail's 'Buy Women Built' aisle is a game-changer! It's not just about shopping; it's about empowering female entrepreneurs and fostering real change 🌟\n\nThere are over 1,000 products from 130 women-founded brands 💗, all in one place. It's like a treasure trove of innovation, each item telling a story of determination and creativity. \n\n🔵 For me, it's a vote for a more inclusive business world and a spark for the next generation of female founders. Examples include Bold Beans (yum 😋, a personal fav) and Pip & Nut (another fav). \n\nAs someone who works closely with brilliant women entrepreneurs, seeing initiatives like this makes my heart sing 💃. It's all about creating those meaningful connections through authentic brands - something I'm passionate about in my own work.\n\nAnd here's the strategist 🤓 side of me speaking - this isn't just a feel-good move. It's smart business 💪 . With over half of consumers saying they'd actively seek out female-founded brands if they were clearly marked, Ocado is tapping into a real desire for diversity in our shopping baskets.\n\n❓So, what's your take on this? \n❓How else can we support and uplift women in business? \n\n\u003E\u003E\u003E I'd love to hear your thoughts and ideas in the comments! Let's create more opportunities for women to shine in the business world. 💪🌟\n\n#femaleledbrands #authenticbrands #ocado #brandstrategy #femaleentrepreneurs #boldbeans \n\nhttps://lnkd.in/e4-8bgjM","sharedContent":{"@type":"WebPage"},"author":{"name":"Jane Hinchliffe","image":{"url":"https://media.licdn.com/dms/image/v2/D4E03AQEICh6rB-9g0Q/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1726656318730?e=2147483647&v=beta&t=b6ZMvt4WbU8MGLVP4f_o8-GhWtCZZZxYbqqk5yUq2Yc","@type":"ImageObject"},"url":"https://uk.linkedin.com/in/jane-hinchliffe","@type":"Person","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/FollowAction","userInteractionCount":626}},"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".details"}} </script>  </head> <body dir="ltr">  <form class="google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" 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data-tracking-will-navigate> Jane Hinchliffe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  🔴🔵 Web Designer & Brand Guide | Standout 🙋♀️, authentic brands bringing clarity, confidence & connection 🧲 for purposeful biz owners—creating space for more freedom 🦋 | Without Tech Stress & Overwhelm! 🔵🔴 </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" 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data-test-id="main-feed-activity-card__commentary">🤔 What'cha think? Ocado Retail's 'Buy Women Built' aisle is a game-changer! It's not just about shopping; it's about empowering female entrepreneurs and fostering real change 🌟 There are over 1,000 products from 130 women-founded brands 💗, all in one place. It's like a treasure trove of innovation, each item telling a story of determination and creativity. 🔵 For me, it's a vote for a more inclusive business world and a spark for the next generation of female founders. Examples include Bold Beans (yum 😋, a personal fav) and Pip & Nut (another fav). As someone who works closely with brilliant women entrepreneurs, seeing initiatives like this makes my heart sing 💃. It's all about creating those meaningful connections through authentic brands - something I'm passionate about in my own work. And here's the strategist 🤓 side of me speaking - this isn't just a feel-good move. It's smart business 💪 . With over half of consumers saying they'd actively seek out female-founded brands if they were clearly marked, Ocado is tapping into a real desire for diversity in our shopping baskets. ❓So, what's your take on this? ❓How else can we support and uplift women in business? >>> I'd love to hear your thoughts and ideas in the comments! Let's create more opportunities for women to shine in the business world. 💪🌟 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemaleledbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#femaleledbrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fauthenticbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#authenticbrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Focado&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#ocado</a> <a class="link" 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data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/nadinemaggi_womeninbusiness-sme-femalefounders-activity-7249092676107603971-j-iY" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7249092676107603971" data-featured-activity-urn="urn:li:activity:7249092676107603971" data-attributed-urn="urn:li:share:7249092675163820032">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/nadinemaggi?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" 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class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fnadinemaggi_womeninbusiness-sme-femalefounders-activity-7249092676107603971-j-iY&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7249092676107603971" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Proud to be invited to join the <a class="link" href="https://uk.linkedin.com/company/buy-women-built?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>BUY WOMEN BUILT</a> x <a class="link" href="https://uk.linkedin.com/company/ocadogroup?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ocado Group</a> partnership launch. Meeting so many amazing women founders and listening to the stories of how they started. From today women founded brands will have a special page on Ocado showcasing female led brands, proud to be part of one of them So why is it important - By elevating women-led brands, <a class="link" href="https://uk.linkedin.com/company/ocado-retail?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ocado Retail</a> is helping to build a more inclusive industry, and we know diversity is key to driving fresh ideas and growth. -Most people today care about the ethics behind their purchases, and this initiative speaks to that, making the story behind the product just as important as the product itself. -As I found out yesterday BWB creates opportunities for partnerships among women-led brands, enabling collaboration, resource-sharing, and collective success. It’s quite an important message really If you believe in women. Buy from them. It’s that simple. Thanks to <a class="link" href="https://uk.linkedin.com/in/hannah-gibson-40a93743?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Hannah Gibson</a> and <a class="link" href="https://uk.linkedin.com/in/saharhashemi?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Sahar Hashemi OBE</a> for creating this amazing partnership which we are proud to be part of <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fwomeninbusiness&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#womeninbusiness</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsme&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" 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class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7253313963524788225" data-featured-activity-urn="urn:li:activity:7253313963524788225" data-attributed-urn="urn:li:share:7253154828996984833">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/julie-chen-301a09111?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEu5P-rG5qx3A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1714155842495?e=2147483647&v=beta&t=aQhQKHgkQQX1R37QVIWuTMgo2gW-Ho2x0oyRiBG7J7E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Julie Chen, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/julie-chen-301a09111?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Julie Chen" data-tracking-will-navigate> Julie Chen </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Sustainability entrepreneur, Chief Executive Panda; Financial Times 30 UK female entrepreneurs to watch; Raconteur 50 CEO; MSDUK Business Woman of The Year; championing #sustainability and #diversity </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li 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While many have applauded the move, some have questioned whether it excludes men. Here’s my take: Entrepreneurship is tough for everyone, but female founders face unique challenges—especially when it comes to balancing business with family and childcare responsibilities. Too many talented women have had to put their careers on hold because of these pressures, and those who’ve managed to start and grow successful businesses deserve all the recognition. We can’t ignore that women often receive less funding than men, yet their products are born from a place of real passion and frustration—making them better at solving the problems we face every day. This is why it’s crucial for retailers to shine a light on these businesses. Massive kudos to Ocado’s CEO <a class="link" href="https://uk.linkedin.com/in/hannah-gibson-40a93743?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Hannah Gibson</a>, an inspiring female leader herself, and the <a class="link" href="https://uk.linkedin.com/company/buy-women-built?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>BUY WOMEN BUILT</a> team for pushing this initiative forward. More supermarkets should follow suit in recognising and celebrating female entrepreneurship! <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbuywomenbuilt&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#buywomenbuilt</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefounders&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#femalefounders</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Focado&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Ocado</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdiversity&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#diversity</a> <a class="link" href="https://uk.linkedin.com/in/saharhashemi?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Sahar Hashemi OBE</a> <a class="link" href="https://uk.linkedin.com/in/amisha-mody-208035164?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Amisha Mody</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover 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link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by eTail™" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/etail-news_etailtoronto-ecommerce-etail-activity-7245113485834035200-nHTH" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7245113485834035200" data-featured-activity-urn="urn:li:activity:7245113485834035200" data-attributed-urn="urn:li:share:7245113483640344576">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a 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<p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  13,040 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fetail-news_etailtoronto-ecommerce-etail-activity-7245113485834035200-nHTH&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7245113485834035200" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">This morning’s Women in Retail keynote panel at <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fetailtoronto&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eTailToronto</a> featuring <a class="link" href="https://ca.linkedin.com/in/ashley-boyce-7055b85?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ashley Boyce</a> from <a class="link" href="https://www.linkedin.com/company/noteworthyscents?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Noteworthy®</a>, <a class="link" href="https://www.linkedin.com/company/provenskincare?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>PROVEN Skincare</a>, <a class="link" href="https://ca.linkedin.com/in/elaraverret?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Elara Verret</a> from <a class="link" href="https://ca.linkedin.com/company/reitmanscanadalimited?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Reitmans Canada Ltée/Ltd</a>, <a class="link" href="https://ca.linkedin.com/in/leslie-golts?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Leslie Golts</a> from <a class="link" href="https://ca.linkedin.com/company/roots?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Roots</a>, <a class="link" href="https://ca.linkedin.com/in/jessica-gale-21139322?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Jessica Gale</a> from <a class="link" href="https://ca.linkedin.com/company/harry-rosen?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Harry Rosen</a>, <a class="link" href="https://ca.linkedin.com/in/traceycookecreative?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Tracey Cooke</a> from <a class="link" href="https://www.linkedin.com/company/goodfoodgoodlife?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Nestle</a> Canada, <a class="link" href="https://ca.linkedin.com/in/christinapxu?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Christina Xu</a> from <a class="link" href="https://ca.linkedin.com/company/quiltsetc?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>QE Home | Quilts Etc</a>, moderated by <a class="link" href="https://uk.linkedin.com/in/kate-nightingale-kasia-slowikowska-1895981b?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Kate Nightingale (Kasia Slowikowska)</a> from <a class="link" href="https://uk.linkedin.com/company/humanising-brands?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Humanising Brands </a>, <a class="link" href="https://uk.linkedin.com/company/women-of-retail?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Women of Retail</a> was nothing short of inspiring. Key lessons: -Be Real: It’s all about authenticity. Customers want to connect with brands that are genuine and relatable. -Take Bold Steps: Don’t be afraid to push boundaries and try new things. Innovation is where growth happens. -Lift Each Other Up: Building a strong team culture is just as important as building a strong brand. When your team thrives, your brand shines. It was so refreshing to hear these brilliant leaders share their journeys and insights. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fecommerce&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eCommerce</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fetail&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eTail</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fetail25&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eTail25</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fetailcanada&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eTailCanada</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQEX2SYZi0K-dg/feedshare-shrink_800/feedshare-shrink_800/0/1727369661599?e=2147483647&v=beta&t=QzxL4Q1ajvqsGhoWLOHmG672mLKu0LgZEbeZwpAtHaE" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fetail-news_etailtoronto-ecommerce-etail-activity-7245113485834035200-nHTH&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="70 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="70" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 70 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: 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by women-founded businesses only, as part of a move to help boost the UK’s low levels of female entrepreneurship." - <a class="link" href="https://uk.linkedin.com/company/the-times?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>The Times</a> ✨ <a class="link" href="https://uk.linkedin.com/company/buy-women-built?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>BUY WOMEN BUILT</a> is a wonderful platform showcasing female founded brands, with an iconic slogan of 'If you believe in women, buy from them. It's that simple.' <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbuywomenbuilt&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#BuyWomenBuilt</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefounders&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#FemaleFounders</a> </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fwomen-leaders-forum-uk_buywomenbuilt-femalefounders-activity-7248972135749054466-mwcI&trk=public_post_social-actions-comments" target="_self" data-tracking-control-name="public_post_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" 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link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by L&#39;ORGANIQ" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/lorganiq_buywomenbuilt-femalefoundedbrands-lorganiq-activity-7183337452390993920-OLTb" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7183337452390993920" data-featured-activity-urn="urn:li:activity:7183337452390993920" data-attributed-urn="urn:li:share:7183337450918838272">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/company/lorganiq?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGqZzIEwcviag/company-logo_100_100/company-logo_100_100/0/1695743918429/lorganiq_logo?e=2147483647&v=beta&t=hyv_Ch4CHVC6qA_z85tpzFLtSLrGqiSbuJkCy_rEk-A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for L&#39;ORGANIQ, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/company/lorganiq?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for L&#39;ORGANIQ" data-tracking-will-navigate> L'ORGANIQ </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  17 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Florganiq_buywomenbuilt-femalefoundedbrands-lorganiq-activity-7183337452390993920-OLTb&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7183337452390993920" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Product packaging is essential to our brand; its sustainability, practicality and most importantly messaging. We ensure our customers have all the essential information they need to make an informed choice from efficacy and ingredients to application, which at times is a tricky design on a limited surface area. However, delivering the message that we are a proud women-led brand is simple. For L’ORGANIQ it’s a crucial message in our identity and for over 7 months we have proudly displayed the @buywomenbuilt kitemark on all our products across every range. This clear and easily identifiable icon assures the consumer that behind the product, there is an incredible women-led team that created it. By shining a light on women-built brands, Buy Women Built’s movement brings choice to consumers who want to empower and support women, while inspiring future female entrepreneurs that they can do it too. So, when you next see a Buy Women Built kitemark, you’ll know that the brand is female founded and contributing towards this fantastic movement to empower and inspire women everywhere. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbuywomenbuilt&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#buywomenbuilt</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefoundedbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#femalefoundedbrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Florganiq&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#lorganiq</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fspreadingtheword&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#spreadingtheword</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGebpmrle7tyg/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1712641107256?e=2147483647&v=beta&t=iCS9ynKrG3L5rZksOEnng3jyWNGsGIJT-LkNug9gNCg" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Florganiq_buywomenbuilt-femalefoundedbrands-lorganiq-activity-7183337452390993920-OLTb&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" 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For more insights check out 👉 <a class="link" href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fdataboutique%2Ecom&urlhash=fCdJ&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>databoutique.com</a> - the largest source for public data to understand the ever-evolving retail landscape 🌐💡 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailnews&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#RetailNews</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdatainsights&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#DataInsights</a> by <a class="link" href="https://uk.linkedin.com/company/retail-gazette?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Retail Gazette</a> about <a class="link" href="https://uk.linkedin.com/company/ocadogroup?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ocado Group</a> </p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eretailgazette%2Eco%2Euk%2Fblog%2F2024%2F10%2Focado-buy-women-built%2F&urlhash=N7yl&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Ocado pushes female-owned brands with ‘Buy Women Built’ campaign Ocado is promoting products made by women with a ‘Buy Women Built’ online section, selling more than 1,000 products made by female entrepreneurs." 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data-tracking-will-navigate> Emma Chevrel </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Founder/Owner L'ORGANIQ Natural Skincare & BISOUS by L’ORGANIQ Teen Skincare </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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sustainability, practicality and most importantly messaging. We ensure our customers have all the essential information they need to make an informed choice from efficacy and ingredients to application, which at times is a tricky design on a limited surface area. However, delivering the message that we are a proud women-led brand is simple. For L’ORGANIQ it’s a crucial message in our identity and for over 7 months we have proudly displayed the @buywomenbuilt kitemark on all our products across every range. This clear and easily identifiable icon assures the consumer that behind the product, there is an incredible women-led team that created it. By shining a light on women-built brands, Buy Women Built’s movement brings choice to consumers who want to empower and support women, while inspiring future female entrepreneurs that they can do it too. So, when you next see a Buy Women Built kitemark, you’ll know that the brand is female founded and contributing towards this fantastic movement to empower and inspire women everywhere. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbuywomenbuilt&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#buywomenbuilt</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefoundedbrands&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#femalefoundedbrands</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Florganiq&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" 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top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/rachaelnewtonbrave_femalefounders-activity-7249406058182406147-J097" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7249406058182406147" data-featured-activity-urn="urn:li:activity:7249406058182406147" data-attributed-urn="urn:li:share:7249406057339326464">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/rachaelnewtonbrave?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGjWmfkn7mffQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1610372429452?e=2147483647&v=beta&t=6EbmkmZspCKA4BmAU2tBusl3RQBeGhD-o2_HkCRpEJk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for ✨ Rachael Newton ✨, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/rachaelnewtonbrave?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for ✨ Rachael Newton ✨" data-tracking-will-navigate> ✨ Rachael Newton ✨ </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing and PR Director | Multi-award winning | Non-Executive Board Member for Marketing and Communications | Passionate about supporting female-led businesses | Neurodiversity and mental-health champion 💥 </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Frachaelnewtonbrave_femalefounders-activity-7249406058182406147-J097&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7249406058182406147" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Such a brilliant initiative by <a class="link" href="https://uk.linkedin.com/company/buy-women-built?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>BUY WOMEN BUILT</a> and <a class="link" href="https://uk.linkedin.com/company/ocado-retail?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ocado Retail</a> to have a dedicated aisle for female founded brands and great to see our client <a class="link" href="https://uk.linkedin.com/in/caleno-ellie?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ellie Webb 💃🏽✨</a> and <a class="link" href="https://uk.linkedin.com/company/calenodrinks?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Caleño Drinks</a> included. Wouldn’t it be amazing to extend this out to the service industry and indeed all female founded businesses no matter how big or small. Why do we need this? Only 18% of businesses founded in the last year have a female on the founding team and still in 2024 less than 2% of total investment goes to female entrepreneurs. Buying and supporting ‘women built’ is so important but often we don’t know which brands and businesses fall into this category. What do you think of this initiative? Will you be more likely to buy from the female founded aisle? <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefounders&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#femalefounders</a></p>  </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7249347722602778624" data-activity-urn="urn:li:activity:7249347723613671424" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://uk.linkedin.com/in/caleno-ellie?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEQH3D_HP_BKA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727264778190?e=2147483647&v=beta&t=GZF-XTlz0ebJwoUxabsWxN_rF0D2OZJv6pCSWPkD_dY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Ellie Webb 💃🏽✨, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/caleno-ellie?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View profile for Ellie Webb 💃🏽✨" data-tracking-will-navigate> Ellie Webb 💃🏽✨ </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  🏆 Entrepreneur of the Year - SW (Great British Entrepreneur) ⭐ Young Achiever of the Year (The Drinks Business) | Board Advisor/NED </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary"><a class="link" href="https://uk.linkedin.com/company/ocado-retail?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>Ocado Retail</a> and <a class="link" href="https://uk.linkedin.com/company/buy-women-built?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>BUY WOMEN BUILT</a> have partnered to launch a digital aisle dedicated to FEMALE-FOUNDED brands. Thank you both for creating a purpose built platform to make it easier for consumers to buy women built brands. It was also an honour to have <a class="link" href="https://uk.linkedin.com/company/calenodrinks?trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>Caleño Drinks</a> served as the welcome drink for the dedicated launch event. What's the key take-out here? If you believe in women, buy from them. It's that simple 👌 <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe6kfMRSJ&urlhash=gA7-&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/e6kfMRSJ</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGdvzI9_fqrCA/feedshare-shrink_800/feedshare-shrink_800/0/1728379182761?e=2147483647&v=beta&t=RGJdFP4DN9Sf2h57DwupI52y_CCAA8yQ8ri8tFr1tdc" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative 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pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7249007700208955393" data-featured-activity-urn="urn:li:activity:7249007700208955393" data-attributed-urn="urn:li:share:7249007699047161857">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/phil-mc-mahon-744681a1?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQE0GsOT06v4LA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1721040799331?e=2147483647&v=beta&t=kF5bIb_Qd-4k1v4EuooFjfTuy4uE3iwXsU7Hmh2FdfQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Phil Mc Mahon, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/phil-mc-mahon-744681a1?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Phil Mc Mahon" data-tracking-will-navigate> Phil Mc Mahon </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Retail Specialist @ Really Good Culture | Retail insights, Sales growth </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fphil-mc-mahon-744681a1_retail-supermarkets-ecommerce-activity-7249007700208955393-1fO_&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7249007700208955393" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">👩💼 Following on from my post last Friday about Ocado launching a dedicated Gut Health department, they've now added a 'Buy Women Built' department to showcase and support female entrepreneurs. 🫥 I'm a big believer in the idea that "you can't be what you can't see." And that doesn't necessarily mean every female founder needs to feel pressured to get in front of media cameras or build a huge social media following. 🏋♀️ I think it's important for other women, and especially for young girls, to just know that some big, well-known brands are the result of the ideas, creativity, hard work, and determination of women. It's crucial for instilling the mentality of "I can do it, too!". 🛒 Smart of <a class="link" href="https://uk.linkedin.com/company/ocado-retail?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Ocado Retail</a> to cater to these emerging shopper missions, too. How long before the other supermarkets follow their lead? <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretail&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Retail</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsupermarkets&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Supermarkets</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fecommerce&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#eCommerce</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffemalefounders&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#FemaleFounders</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Focado&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Ocado</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQGgLcmn02kEkw/feedshare-shrink_800/feedshare-shrink_800/0/1728298114854?e=2147483647&v=beta&t=H3Eq-V79lHBhEq2bLMs59SMRBaAMlIIftahP2w2Anwk" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="Screenshot of Ocado's website promoting their 'Buy Women Built' department, showcasing products from female entrepreneurs. The banner reads, 'If you believe in women, buy from them. It's that simple.' Featured brands include TRIP, Little Moons, and Cheeky Panda, with product categories such as Health & Beauty, Food Cupboard, and Gut Health listed below.">  </li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fphil-mc-mahon-744681a1_retail-supermarkets-ecommerce-activity-7249007700208955393-1fO_&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="12 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Framonapaul_women-leaders-in-retail-transforming-the-activity-7216879654895280128-29R9&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7216879654895280128" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint 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They break down traditional barriers, challenge industry norms, and reshape consumer engagement with innovative strategies and empathy-driven approaches. Their deep understanding of consumer behavior paves the way for a more dynamic and inclusive shopping landscape. Celebrating these remarkable women is essential for recognizing their impact and inspiring future leaders. <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fg3Tb_NnW&urlhash=xxq9&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/g3Tb_NnW</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fthecorporatewomen%2Ecom%2Fleaders%2Fwomen-leaders-in-retail%2F&urlhash=bg0s&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Women Leaders in Retail: Transforming the Shopping Experience - The Corporate Women" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQG-arG7KmToPQ/articleshare-shrink_800/articleshare-shrink_800/0/1717023374734?e=2147483647&v=beta&t=8tABZBquPo9pTQWuytRNP55nHq7hquwKqGbDj-pWJv8" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Women Leaders in Retail: Transforming the Shopping Experience - The Corporate Women </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://thecorporatewomen.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a 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class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português 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focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="contextual-sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="public_post_contextual-sign-in" class="modal modal--contextual-sign-in" data-outlet="public_post_contextual-sign-in">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_post_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5k9cgtx8rhoyqkcxfoncu1svl" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_post_contextual-sign-in-modal-header"> Learn from experts on LinkedIn </h2> <p class="contextual-sign-in-modal__subtitle mb-2 mx-12 babybear:mx-0 text-center font-sans text-md text-color-text"> Create your free account or sign in to continue your search </p>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_post_contextual-sign-in_sign-in-modal">  Sign in </button> <div class>  <div id="public_post_contextual-sign-in_sign-in-modal" class="modal modal--sign-in" data-outlet="public_post_contextual-sign-in_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_post_contextual-sign-in_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] 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style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="681eb3ba-0bbd-4786-8e2d-a26f86c2da55" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="public_post_contextual-sign-in_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_post_contextual-sign-in_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="public_post_contextual-sign-in_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_post_contextual-sign-in_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/posts/jane-hinchliffe_femaleledbrands-authenticbrands-ocado-activity-7251577255485652992-NWVP" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_post_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fjane-hinchliffe_femaleledbrands-authenticbrands-ocado-activity-7251577255485652992-NWVP&trk=public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fjane-hinchliffe_femaleledbrands-authenticbrands-ocado-activity-7251577255485652992-NWVP&trk=public_post_contextual-sign-in-modal_join-link" data-tracking-control-name="public_post_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_post_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> Never miss a beat on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? 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