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<!DOCTYPE html><html lang="en-US"><head><title>Why Are Women Getting Their Labia…Puffed? | Allure</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="author" content="Jennifer G. Sullivan"/><meta name="copyright" content="Copyright (c) Condé Nast 2024"/><meta name="description" content="Many women have become more intimately aware of their intimate parts—but not everyone is happy with what they see. Doctors share everything you should know about getting a labia majora puff, the risks of this procedure, and why it has become more popular."/><meta name="id" content="673242341bed7218c348fb71"/><meta name="keywords" content="wellness,service,feature,body image"/><meta name="news_keywords" content="wellness,service,feature,body image"/><meta name="robots" content="index, follow, noarchive, max-image-preview:large"/><meta name="content-type" content="article"/><meta name="parsely-post-id" content="673242341bed7218c348fb71"/><meta name="parsely-metadata" content="{"description":"Many women have become more intimately aware of their intimate parts—but not everyone is happy with what they see. 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{"channel":"wellness","content":{"copyCount":2477,"imageCount":0,"embedCount":9,"ratio":275.22222222222223,"midContentCadence":375},"contentType":"article","experiments":{},"keywords":{"copilotid":["673242341bed7218c348fb71"],"platform":["verso"],"tags":["wellness","service","feature","body-image"]},"server":"production","slug":"labia-puff-what-to-know","subChannel":"","subSubChannel":"","templateType":"mt_article_two_column"};</script><link rel="preconnect" href="https://ads-static.conde.digital"/><script id="ads-v6" src="https://ads-static.conde.digital/production/cns/builds/allure/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"You never know what’s going on between the legs of other women. So, I’m going to ask you to withhold judgment while I explain a newish cosmetic procedure called the labia puff. And, yes, I realize that confusing name alone deserves judgment. Perhaps a definition will help: The labia puff (which should more accurately be called the labia majora puff) is a cosmetic procedure to plump and/or smooth the outer labia, typically using cosmetic filler (yep, the same stuff that goes in the lips on your face) or fat transfer. Doctors have been treating labia majora atrophy with filler since at least 2010, but board-certified urologist Fenwa Milhouse, MD, thinks the term labia puff came a bit later. She first heard it about 10 years ago and says the procedure has gotten more popular every year. “One day it’s going to be a household type of thing, where we talk about it the way we talk about breast implants,” she says. That remains to be seen, but board-certified dermatologist Mona Gohara, MD, says that patients in her Connecticut practice do ask her about it regularly: “Probably once every couple of weeks. It's not infrequent.”\nSome of you will react to this information with disbelief. Why would anybody want a fuller labia majora? But there are others who will understand right away. Vulvas change. And there are many parts of them that can change. A quick anatomy refresher: The vulva is the external female genitalia, which includes the labia minora (the hairless inner lips on either side of the vaginal opening) and the labia majora, or outer lips, that are composed of fatty tissue and covered with hair-growing skin. Once puberty hits, the vulva’s appearance is constantly in flux. The inner and outer labia can lengthen, swell, darken, lighten, and shrink—not necessarily in that order or proportionately or symmetrically. Vulvas change temporarily throughout your menstrual cycle and during sexual arousal, and permanently due to childbirth, hormonal shifts, and however many years you’ve been on Earth. It’s not a black hole down there; gravity still operates.\nAnd so does estrogen depletion. Most of the patients in Dr. Gohara's dermatology practice who inquire about treating their labia are over 45, some are well into their 60s. “Just like every part of our skin, the labia can sag and they can become less full,” says Dr. Gohara. “Although this is one area where we really can't blame sun exposure. But our estrogen levels dip and so does collagen, so does elastin.”\nThese changes make some women self-conscious, which brings us back to the labia majora puff. One 36-year-old from New Jersey, who asked to be called Melissa, told me she had the procedure done by a plastic surgeon as part of a more extensive vaginal rejuvenation surgery. “After giving birth, my minoras got longer and thicker, and my majoras deflated, so I wanted to restore volume and feel sexier,” she says.\nAnother woman, Anna (also a pseudonym), 42, says she takes a medication that lowers her estrogen levels, and her gynecologist told her she’s likely experiencing perimenopause because of it. “My vagina was looking like a very old, worn-out gym sock,” she says. “Not to be too graphic, but it also seems like the labia majora do a lot of the work of holding the labia minora in position.” Ultimately though, this is not a procedure to change the structure of the vulva; it’s purely cosmetic.\nThere are surgeries that can tighten the vagina or labia majora or alter the size and shape of the labia minora, but the labia puff is a nonsurgical treatment. “It’s to look a little more plump and youthful,” Dr. Milhouse says. “I’ve had women in their 20s get this procedure because they feel their labia majora are very underwhelming, and certainly peri- and postmenopausal women get it as well.”\nThe technique a doctor uses depends on the patient’s concerns and goals, as well as their anatomy and medical history. Board-certified plastic surgeon Usha Rajagopal, MD, says for some of her patients who want more youthful plumpness and who don’t have significant issues with loose skin or sagging, she may do the puff by injecting a hyaluronic acid (HA) filler such as Juvederm Voluma, Restylane Contour or Restylane Lift, or RHA 4. Yes, these are off-label uses, but Dr. Gohara says, “It's not uncommon to put filler in places in the body that aren’t FDA-approved. People put filler everywhere: their temples, their knees, their backs. This is just another area of the body.” (Small studies—like this one and this one—have found no reported complications in people who received filler in their labia majora.)\nInjecting HA filler into those lips isn’t all that much different than injecting it into the ones above the belt—or anywhere on your face, for that matter. The procedure is quick (usually about a half hour) and only requires a topical numbing cream. Dr. Milhouse says that for a modest volume increase, she typically injects one to three syringes of filler in total (one syringe contains around one cc or milliliter of filler), but for more dramatic improvement, she’s used up to six (typically one syringe or less is used to plump the lips on your face). “You don’t see many people who want more than six syringes,” she says. “Most women want volume but they don’t want, like, a huge camel toe.”\nThe cost of a labia puff depends on the amount and type of filler used, along with where you live. Dr. Rajagopal, who practices in the San Francisco metro area, says one cc of Juvederm Voluma typically costs about $1,200, and this particular procedure usually starts at around $2,500. Results last about a year, although it's worth noting that recent MRI studies on filler used in the face have shown it lingering much longer than advertised. “Parts of it can last for well over 10 years,” Dr. Ben Talei, a board-certified plastic surgeon, has told Allure.\nMost surgeons performing the labia puff use hyaluronic acid fillers because they have an excellent safety profile, and if—for whatever reason, medically or aesthetically—they or their patients aren’t happy with the results, the doctor can inject hyaluronidase to dissolve the filler.\nBut there are other tools for labia puffing that can be used on their own or, more commonly, in conjunction with other surgical enhancements like a labiaplasty. For example, Dr. Rajagopal has used Renuva injections to help restore volume. (Renuva is a cosmetic injection derived from purified fat cells that stimulates your body’s own fat production; it’s FDA-approved for use anywhere on the body where fat exists.) The results are not immediately noticeable but appear within a few months and can last up to 10 years. The cost is similar to hyaluronic acid filler.\nAnother option is an autologous fat transfer, which is when a doctor extracts a patient’s fat from a transfer site (usually the stomach, butt, or thighs) using liposuction, purifies it, and then injects it into the outer labia. It's also known as “fat grafting.” The procedure is more expensive than getting an HA filler (it starts at around $5,000) but lasts longer because the fat that survives the transfer will remain for up to 10 years. Dr. Milhouse hasn’t done a fat transfer to the labia majora, mostly because she thinks the results are less predictable. “With HA filler, what you see is what you’re going to get,” she says. “With fat transfer, it’s going to look super volumized at first, but maybe a third or more of that fat will not survive long-term.” (Doctors typically over-inject with fat transfers to account for the fat cells that don’t stick around.)\nOther doctors disagree. “My preferred approach to restore or enhance labia majora volume is with autologous fat transfer,” says board-certified plastic surgeon Adam Kolker, MD. “You may require more than one treatment session to achieve optimal volume, but there's lower risk of an allergic reaction or immune response than you have with injectable fillers. And unlike fillers, fat can integrate into the existing tissue incorporating local blood supply, providing more natural and longer-lasting volume enhancement.”\nInjecting filler anywhere in your body comes with risks—both temporary (swelling, bruising) and longer term (asymmetry, lumps). In response to an increasing number of patients asking her about cosmetic treatment options for their labia, Dr. Gohara says, “I scoured the literature.” Her takeaway: “The complications are the same complications you can get with any filler… results can be uneven, you can get lumps, you can get granulomas—which are these balls of inflammation that can be tough to get rid of.” So did she decide to perform ‘labia puffs'? Ultimately, no. “This is an area involved with intimacy, whether with yourself or a partner, so complications could have far more impact on your quality of life than they would when placing filler in other parts of the body.” She also has concerns about the increased blood flow in this region. “The labia are more vascular than most other areas where you’d inject filler so would presumably have a higher risk of vascular occlusion [blockage of a blood vessel], which can lead to tissue death,” she says. “This is the most devastating complication for any filler procedure.”\nDr. Milhouse agrees that this a risk, though a rare one, and in her opinion the safest option is to be treated by a doctor trained in urology or gynecology. “Worst-case scenario, if something goes wrong, you want to be in the hands of someone who knows this anatomy, has experience doing surgery on it, and can get you out of trouble,” she says.\nFor puffs done with HA filler, Dr. Rajagopal says there’s little downtime when all goes well; a patient might experience swelling or some bruising the first week after the procedure. Once tenderness goes away (usually within a week, maybe up to two), they can resume sexual activity or even get waxed.\nFat transfer is a two-step surgical procedure so it requires local anesthesia, which means it comes with additional risks, including anesthesia complications such as allergic reactions. There’s also the possibility of scarring, fluid buildup, or a fat embolism, which is when fat is accidentally injected into the bloodstream and can cause blockages or injury to your lungs. For most patients, it’s a minimally invasive surgery and they are back to normal within a week or two.\nIn Dr. Gohara's view, a ‘labia puff’ is “certainly not a no-way-in-hell procedure. But you have to know who's doing it and what the complications are.” And there's one person who definitely shouldn't be holding the syringe: you. Yes, some women are injecting themselves with filler for what might be called a DIY labia puff. I texted with one of them, who asked to remain anonymous, and she told me she was a health-care professional and did her own puff because her labia majora looked “deflated” and she couldn’t afford to have them re-inflated in an office.\nTo be clear, absolutely no one recommends trying this at home. The DIY route for any type of cosmetic injectable is extremely risky, not least of all because someone buying supplies online has no idea if the product they are using is legit or labeled correctly.\nWe're pretty sure we have the answer: 84% of American women say they groom their pubic hair regularly and 62% say they’ve removed all of their public hair at some point, according to a 2016 survey of 3,316 people. More women are able to see their labia clearly—and start judging them against the beauty standards of the day. “If we were all hairier, this would not be a thing,” says Dr. Milhouse. “In fact, this whole sector of cosmetic enhancements to the vulva, including labiaplasty, would probably not be as popular.”\nWhere do those standards come from? Usually pornography. “These days, we’re more in tune with our private parts than ever, which I love,” says Dr. Milhouse. “By the same token, we’re judging ourselves against porn and other images, which have a certain aesthetic.” In pornographic images and adult films, the women often have inner labia that are small and hidden by the outer labia, which are typically smooth, hairless, and…if not puffed exactly, at least plump.\nYou may think it’s sexist and antiquated to change (or simply want to change) your vulva to make it look more like the current beauty standard, especially when you think about where that standard originated. But if you’ve ever dyed your hair to cover grays or gotten a laser facial to get rid of dark spots, is that really that much different? (As Dr. Gohara puts it: “If you choose do a labia puff, I have a healthy respect it. You just have to be careful.”) Those other aesthetic choices can feel empowering and give you confidence, but they’re still shaped by external societal and cultural forces, just as the labia puff is.\nUltimately, most of the women who are getting this procedure say they do it to feel better about themselves, so they can enjoy their bodies more. While the labia puff doesn’t anatomically enhance sexual pleasure (there are other treatments for that), Dr. Milhouse says it can have a real psychological impact, giving women the confidence to relax and enjoy themselves more in bed. “People say, ‘Why do you even care what you look like down there?’ But when someone knows they look a certain way, they feel a certain way,” Dr. Milhouse explains. “I had a patient who, after her procedure, was like, ‘I’m getting turned on just looking at myself and thinking about what I had done.’” How many people who’ve gotten filler in their face can say that?\nAdditional reporting by Allure editors\n\nMore on injectables:\n\nThe Complete Guide to Facial Fillers\nIs There Really Such a Thing as Injectable Breast Implants?\nWhat Happens When You’ve Gotten Filler for Years—and Then Stop?\n\n\nNow watch Suni Lee's makeup routine.\nDon't forget to follow Allure on Instagram and TikTok—and subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"","articleSection":"wellness","author":[{"@type":"Person","name":"Jennifer G. Sullivan","sameAs":"https://www.allure.com/contributor/jennifer-g-sullivan"}],"dateModified":"2024-11-11T17:00:00.000-05:00","datePublished":"2024-11-11T17:00:00.000-05:00","headline":"Why Are Women Getting Their Labia…Puffed?","image":["https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_2992,h_1683,c_limit/LabiaPuffLede.jpg","https://media.allure.com/photos/673263e54e3653b7eb7ddb11/4:3/w_2248,h_1686,c_limit/LabiaPuffLede.jpg","https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_1687,h_1687,c_limit/LabiaPuffLede.jpg"],"keywords":["wellness","service","feature","body image","_freelance","_paigestables_ed","_karamcgrath_ed","textaboveleftsmall","web"],"thumbnailUrl":"https://media.allure.com/photos/673263e54e3653b7eb7ddb11/2:3/w_1124,h_1686,c_limit/LabiaPuffLede.jpg","url":"https://www.allure.com/story/labia-puff-what-to-know","isPartOf":{"@type":"CreativeWork","name":"Allure"},"isAccessibleForFree":true,"alternativeHeadline":"Many women have become more intimately aware of their intimate parts—but not everyone is happy with what they see. Doctors share everything you should know about getting a labia majora puff, the risks of this procedure, and why it has become more popular.","description":"Many women have become more intimately aware of their intimate parts—but not everyone is happy with what they see. Doctors share everything you should know about getting a labia majora puff, the risks of this procedure, and why it has become more popular.","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.allure.com/story/labia-puff-what-to-know"},"publisher":{"@context":"https://schema.org","@type":"Organization","name":"Allure","logo":{"@type":"ImageObject","url":"https://www.allure.com/verso/static/allure-us/assets/logo-seo.png","width":"618px","height":"180px"},"url":"https://www.allure.com"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Wellness","item":"https://www.allure.com/wellness"},{"@type":"ListItem","position":2,"name":"wellness","item":"https://www.allure.com/topic/wellness"},{"@type":"ListItem","position":3,"name":"Why Are Women Getting Their Labia…Puffed?"}]}</script><script id="taboola-head-script" type="text/javascript"> window._taboola = window._taboola || 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EventSponsor-eSAbdh iUEiRd qRHEA"><a href="https://www.allure.com/story/best-black-friday-beauty-deals-2024-1" target="_blank" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ dsqXE button button--primary EventBannerNotifyButton-hFLxqo kJVukl" data-event-click="{"element":"Button","outgoingURL":"https://www.allure.com/story/best-black-friday-beauty-deals-2024-1"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label">Shop Now</span></a><a href="https://www.allure.com/story/best-black-friday-beauty-deals-2024-1" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ EventLink-ikIetJ iUEiRd wnErN dABSaI">Add these editor-approved makeup, skin-care, and hair-care picks to your cart, stat.</a></div></div></div></div><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs haubOl content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp iqXahq"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT glkmLa"><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX ehOPHW rubric ContentHeaderRubricContainer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi rubric__name">LIP SERVICE</span></div></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd clCsTx kprKAs">Why Are Women Getting Their Labia…Puffed?</h1></div><div class="ContentHeaderAccreditation-lfctVB bTXtdI content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ dYnCPl">Many have become more intimately aware of their intimate parts—but not everyone is happy with what they see.</div><div class="ContentHeaderByline-kmPyCa emiglw"><div class="ContentHeaderBylineContent-dpPmNn DRFq"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH eueJqo byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eLorXh fitkvR eErqIx byline__name-link button" href="/contributor/jennifer-g-sullivan">Jennifer G. Sullivan</a></span></span></span></div><time data-testid="ContentHeaderPublishDate" dateTime="2024-11-11T17:00:00-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderPublishDate-eIBicG iUEiRd eMzCOv bcOaXb">November 11, 2024</time></div></div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV lead-asset--width-small" data-testid="ContentHeaderLeadAsset"><figure class="ContentHeaderLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHeaderLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__content__photo"><span class="SpanWrapper-umhxW jvZaPI responsive-asset ContentHeaderResponsiveAsset-bREgIb cZenhb"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz ccdiSo"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa ContentHeaderResponsiveAsset-bREgIb cZenhb responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_120,c_limit/LabiaPuffLede.jpg 120w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_240,c_limit/LabiaPuffLede.jpg 240w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_320,c_limit/LabiaPuffLede.jpg 320w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_640,c_limit/LabiaPuffLede.jpg 640w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/1:1/w_960,c_limit/LabiaPuffLede.jpg 960w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_120,c_limit/LabiaPuffLede.jpg 120w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_240,c_limit/LabiaPuffLede.jpg 240w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_320,c_limit/LabiaPuffLede.jpg 320w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_640,c_limit/LabiaPuffLede.jpg 640w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_960,c_limit/LabiaPuffLede.jpg 960w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_1280,c_limit/LabiaPuffLede.jpg 1280w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_1600,c_limit/LabiaPuffLede.jpg 1600w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_1920,c_limit/LabiaPuffLede.jpg 1920w, https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_2240,c_limit/LabiaPuffLede.jpg 2240w" sizes="100vw"/><img alt="An image of a pink balloon shaped like a dog on a light pink background." class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673263e54e3653b7eb7ddb11/16:9/w_2560%2Cc_limit/LabiaPuffLede.jpg"/></picture></div></div></span><div class="CaptionWrapper-jSZdqE hYBpBG caption ContentHeaderLeadAssetCaption-hPWmSN dinyKa"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd iCxDCa fNaHcW 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class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gMpavl gkccfO">Save</span></button></div><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh gZgJzH viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU hvyWzA bookmark mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke="black" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd gMpavl gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>You never know what’s going on between the legs of other women. So, I’m going to ask you to withhold judgment while I explain a newish cosmetic procedure called the labia puff. And, yes, I realize that confusing name alone deserves judgment. Perhaps a definition will help: The labia puff (which should more accurately be called the labia <em>majora</em> puff) is a cosmetic procedure to plump and/or smooth the outer labia, typically using <a href="https://www.allure.com/story/how-to-use-filler-without-looking-overfilled" target="_blank">cosmetic filler</a> (yep, the same stuff that goes in the <a href="https://www.allure.com/story/lip-filler-injections-what-to-know" target="_blank">lips on your face</a>) or <a href="https://www.allure.com/story/i-tried-facial-fat-grafting" target="_blank">fat transfer</a>. Doctors have been treating labia majora atrophy with filler <a href="https://academic.oup.com/asj/article-abstract/36/10/1155/2664508" target="_blank">since at least 2010</a>, but board-certified urologist <a data-offer-url="https://yourfavoriteurologist.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://yourfavoriteurologist.com/"}" href="https://yourfavoriteurologist.com/" rel="nofollow noopener" target="_blank">Fenwa Milhouse</a>, MD, thinks the term labia puff came a bit later. She first heard it about 10 years ago and says the procedure has gotten more popular every year. “One day it’s going to be a household type of thing, where we talk about it the way we talk about breast implants,” she says. That remains to be seen, but board-certified dermatologist <a data-offer-url="https://dermatologyofct.com/about/our-providers/mona-gohara-m-d/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://dermatologyofct.com/about/our-providers/mona-gohara-m-d/"}" href="https://dermatologyofct.com/about/our-providers/mona-gohara-m-d/" rel="nofollow noopener" target="_blank">Mona Gohara</a>, MD, says that patients in her Connecticut practice do ask her about it regularly: “Probably once every couple of weeks. It's not infrequent.”</p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>Some of you will react to this information with disbelief. <em>Why would anybody want a fuller labia majora?</em> But there are others who will understand right away. Vulvas change. And there are many parts of them that can change. A quick anatomy refresher: The vulva is the external female genitalia, which includes the labia minora (the hairless inner lips on either side of the vaginal opening) and the labia majora, or outer lips, that are composed of fatty tissue and covered with hair-growing skin. Once puberty hits, the vulva’s appearance is constantly in flux. The inner and outer labia can lengthen, swell, darken, lighten, and shrink—not necessarily in that order or proportionately or symmetrically. Vulvas change temporarily throughout your menstrual cycle and during sexual arousal, and permanently due to childbirth, hormonal shifts, and however many years you’ve been on Earth. It’s not a black hole down there; gravity still operates.</p><div></div><div></div><p>And so does estrogen depletion. Most of the patients in Dr. Gohara's dermatology practice who inquire about treating their labia are over 45, some are well into their 60s. “Just like every part of our skin, the labia can sag and they can become less full,” says Dr. Gohara. “Although this is one area where we really can't blame sun exposure. But our estrogen levels dip and so does collagen, so does elastin.”</p><div class="Container-hnJNtl gxMaIG"></div><p>These changes make some women self-conscious, which brings us back to the labia <em>majora</em> puff. One 36-year-old from New Jersey, who asked to be called Melissa, told me she had the procedure done by a plastic surgeon as part of a more extensive <a href="https://www.allure.com/story/vaginal-rejuvenation-treatment-results-efficacy" target="_blank">vaginal rejuvenation surgery</a>. “After giving birth, my minoras got longer and thicker, and my majoras deflated, so I wanted to restore volume and feel sexier,” she says.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="gs9ano"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="7bmv5"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Another woman, Anna (also a pseudonym), 42, says she takes a medication that lowers her estrogen levels, and her gynecologist told her she’s likely <a href="https://www.allure.com/story/we-lost-the-plot-on-menopause" target="_blank">experiencing perimenopause</a> because of it. “My vagina was looking like a very old, worn-out gym sock,” she says. “Not to be too graphic, but it also seems like the labia majora do a lot of the work of holding the labia minora in position.” Ultimately though, this is not a procedure to change the structure of the vulva; it’s purely cosmetic.</p><div class="TableOfContentWrapper-jyvRts bgAiui table-of-content"><div data="[object Object]" class="AccordionWrapper-hIuJtK eimMBs"><div class="AccordionItemWrapper-eGPSID czXIDr"><div class="AccordionContainer-flYHKh fBSzsT"><div data-testid="accordion-item-container" class="AccordionItemContainer-jbkqX ckSoPI"><div class="AccordionItemContainerLabel-hZxKcV ghqUQy"><strong>In this story:</strong></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ blhjLC button button--utility AccordionItemContainerButton-eCWroF cGXmWk" data-event-click="{"element":"Button"}" data-testid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">AccordionItemContainerButton</span><div class="ButtonIconWrapper-gFdzAL bPDyTT button__icon-container"><svg class="ButtonIcon-YqaGo iwlhuX button-icon icon icon-large-chevron" focusable="false" width="32" height="32" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><title>LargeChevron</title><path fill-rule="evenodd" clip-rule="evenodd" d="m1.47 10.53 1.06-1.06L16 22.94 29.47 9.47l1.06 1.06L16 25.06 1.47 10.53Z" fill="#000"></path></svg></div></button></div><div class="AccordionItemContainerContent-cezZtS jbJayV closing-animation"><div><li><a href="#what-is-a-labia-puff">What is a labia puff?</a></li><li><a href="#what-are-the-risks-of-getting-a-labia-puff">What are the risks of getting a labia puff?</a></li><li><a href="#why-are-labia-puffs-becoming-more-popular">Why are labia puffs becoming more popular?</a></li></div></div></div></div></div></div><div style="outline:none" id="what-is-a-labia-puff" tabindex="-1"><h2><strong>What is a labia puff?</strong></h2></div><p>There are surgeries that can <a href="https://www.allure.com/story/vaginal-rejuvenation-treatment-results-efficacy" target="_blank">tighten the vagina</a> or labia majora or alter the size and shape of the labia minora, but the labia puff is a nonsurgical treatment. “It’s to look a little more plump and youthful,” Dr. Milhouse says. “I’ve had women in their 20s get this procedure because they feel their labia majora are very underwhelming, and certainly peri- and postmenopausal women get it as well.”</p><div class="AdWrapper-dQtivb fZrssQ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="wdc9qi"></div></div><p>The technique a doctor uses depends on the patient’s concerns and goals, as well as their anatomy and medical history. Board-certified plastic surgeon <a data-offer-url="https://www.sfcosmeticsurgery.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.sfcosmeticsurgery.com/"}" href="https://www.sfcosmeticsurgery.com/" rel="nofollow noopener" target="_blank">Usha Rajagopal</a>, MD, says for some of her patients who want more youthful plumpness and who don’t have significant issues with loose skin or sagging, she may do the puff by injecting a hyaluronic acid (HA) filler such as <a data-offer-url="https://www.juvederm.com/treatment/cheek-fillers" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.juvederm.com/treatment/cheek-fillers"}" href="https://www.juvederm.com/treatment/cheek-fillers" rel="nofollow noopener" target="_blank">Juvederm Voluma</a>, <a data-offer-url="https://www.restylaneusa.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.restylaneusa.com/"}" href="https://www.restylaneusa.com/" rel="nofollow noopener" target="_blank">Restylane Contour or Restylane Lift</a>, or <a data-offer-url="https://rha.revanceaesthetics.com/dermal-filler-products/rha-4/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://rha.revanceaesthetics.com/dermal-filler-products/rha-4/"}" href="https://rha.revanceaesthetics.com/dermal-filler-products/rha-4/" rel="nofollow noopener" target="_blank">RHA 4</a>. Yes, these are off-label uses, but Dr. Gohara says, “It's not uncommon to put filler in places in the body that aren’t FDA-approved. People put filler everywhere: their temples, their knees, their backs. This is just another area of the body.” (Small studies—like <a href="https://academic.oup.com/asj/article-abstract/36/10/1155/2664508" target="_blank">this one</a> and <a href="https://academic.oup.com/asj/article-abstract/37/10/1157/3760306" target="_blank">this one</a>—have found no reported complications in people who received filler in their labia majora.)</p><aside aria-hidden="true" class="PullQuoteEmbedWrapper-sc-EoVjf otOgc"><div class="PullQuoteEmbedContent-sc-kTcfhx guIlEQ"><p><strong>“Most women want volume but they don’t want, like, a huge camel toe.”</strong></p></div></aside><p>Injecting HA filler into <em>those</em> lips isn’t all that much different than injecting it into the ones above the belt—or anywhere on your face, for that matter. The procedure is quick (usually about a half hour) and only requires a topical numbing cream. Dr. Milhouse says that for a modest volume increase, she typically injects one to three syringes of filler in total (one syringe contains around one cc or milliliter of filler), but for more dramatic improvement, she’s used up to six (typically one syringe or less is used to plump the lips on your face). “You don’t see many people who want more than six syringes,” she says. “Most women want volume but they don’t want, like, a huge camel toe.”</p><p>The cost of a labia puff depends on the amount and type of filler used, along with where you live. Dr. Rajagopal, who practices in the San Francisco metro area, says one cc of Juvederm Voluma typically costs about $1,200, and this particular procedure usually starts at around $2,500. Results last about a year, although it's worth noting that recent <a href="https://pubmed.ncbi.nlm.nih.gov/33002985/" target="_blank">MRI studies</a> on filler used in the face have shown it lingering much longer than advertised. “Parts of it can last for <a data-offer-url="https://www.instagram.com/reel/CnSsEaPDQaP/?utm_source=ig_web_copy_link" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.instagram.com/reel/CnSsEaPDQaP/?utm_source=ig_web_copy_link"}" href="https://www.instagram.com/reel/CnSsEaPDQaP/?utm_source=ig_web_copy_link" rel="nofollow noopener" target="_blank">well over 10 years</a>,” Dr. Ben Talei, a board-certified plastic surgeon, has told <em>Allure.</em></p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot 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kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_120,h_350,c_limit/undefined 120w, https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_240,h_350,c_limit/undefined 240w, https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_320,h_350,c_limit/undefined 320w" sizes="100vw"/><img alt="Will Your Favorite Beauty Products Get More Expensive Under Trump?" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Shopping</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/beauty-prices-trump-tariffs#intcid=_allure-article-right-rail_e2fd1e82-cb64-404f-ab07-eae61a2404c1_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Will Your Favorite Beauty Products Get More Expensive Under Trump?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Ashley Abramson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="f2srnc"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="osbwtf"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Most surgeons performing the labia puff use <a href="https://www.allure.com/story/facial-fillers-information-guide" target="_blank">hyaluronic acid fillers</a> because they have an excellent safety profile, and if—for whatever reason, medically or aesthetically—they or their patients aren’t happy with the results, the doctor can <a href="https://www.allure.com/story/dissolve-filler-what-to-expect" target="_blank">inject hyaluronidase</a> to dissolve the filler.</p><p>But there are other tools for labia puffing that can be used on their own or, more commonly, in conjunction with other surgical enhancements like a <a href="https://www.allure.com/story/teens-getting-labiaplasty" target="_blank">labiaplasty</a>. For example, Dr. Rajagopal has used <a data-offer-url="https://www.mtfbiologics.org/our-products/detail/renuva" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.mtfbiologics.org/our-products/detail/renuva"}" href="https://www.mtfbiologics.org/our-products/detail/renuva" rel="nofollow noopener" target="_blank">Renuva</a> injections to help restore volume. (Renuva is a cosmetic injection derived from purified fat cells that stimulates your body’s own fat production; it’s FDA-approved for use anywhere on the body where fat exists.) The results are not immediately noticeable but appear within a few months and can last up to 10 years. The cost is similar to hyaluronic acid filler.</p><p>Another option is an autologous <a href="https://www.allure.com/story/i-tried-facial-fat-grafting" target="_blank">fat transfer,</a> which is when a doctor extracts a patient’s fat from a transfer site (usually the stomach, butt, or thighs) using liposuction, purifies it, and then injects it into the outer labia. It's also known as “fat grafting.” The procedure is more expensive than getting an HA filler (it starts at around $5,000) but lasts longer because the fat that survives the transfer will remain for up to 10 years. Dr. Milhouse hasn’t done a fat transfer to the labia majora, mostly because she thinks the results are less predictable. “With HA filler, what you see is what you’re going to get,” she says. “With fat transfer, it’s going to look super volumized at first, but maybe a third or more of that fat will not survive long-term.” (Doctors typically over-inject with fat transfers to account for the fat cells that don’t stick around.)</p><p>Other doctors disagree. “My preferred approach to restore or enhance labia majora volume is with autologous fat transfer,” says board-certified plastic surgeon <a data-offer-url="https://drkolker.com/dr-kolker/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://drkolker.com/dr-kolker/"}" href="https://drkolker.com/dr-kolker/" rel="nofollow noopener" target="_blank">Adam Kolker, MD</a>. “You may require more than one treatment session to achieve optimal volume, but there's lower risk of an allergic reaction or immune response than you have with injectable fillers. And unlike fillers, fat can integrate into the existing tissue incorporating local blood supply, providing more natural and longer-lasting volume enhancement.”</p><div style="outline:none" id="what-are-the-risks-of-getting-a-labia-puff" tabindex="-1"><h2><strong>What are the risks of getting a labia puff?</strong></h2></div><p>Injecting filler anywhere in your body comes with risks—both temporary (swelling, bruising) and longer term (asymmetry, lumps). In response to an increasing number of patients asking her about cosmetic treatment options for their labia, Dr. Gohara says, “I scoured the literature.” Her takeaway: “The complications are the same complications you can get with any filler… results can be uneven, you can get lumps, you can get granulomas—which are these balls of inflammation that can be tough to get rid of.” So did she decide to perform ‘labia puffs'? Ultimately, no. “This is an area involved with intimacy, whether with yourself or a partner, so complications could have far more impact on your quality of life than they would when placing filler in other parts of the body.” She also has concerns about the increased blood flow in this region. “The labia are more vascular than most other areas where you’d inject filler so would presumably have a higher risk of vascular occlusion [blockage of a blood vessel], which can lead to tissue death,” she says. “This is the most devastating complication for any filler procedure.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="e6i71t"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit 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src="https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Shopping</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/beauty-prices-trump-tariffs#intcid=_allure-article-right-rail_e2fd1e82-cb64-404f-ab07-eae61a2404c1_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Will Your Favorite Beauty Products Get More Expensive Under Trump?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Ashley Abramson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="oali6b"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="ndgl3q"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Dr. Milhouse agrees that this a risk, though a rare one, and in her opinion the safest option is to be treated by a doctor trained in urology or gynecology. “Worst-case scenario, if something goes wrong, you want to be in the hands of someone who knows this anatomy, has experience doing surgery on it, and can get you out of trouble,” she says.</p><p>For puffs done with HA filler, Dr. Rajagopal says there’s little downtime when all goes well; a patient might experience swelling or some bruising the first week after the procedure. Once tenderness goes away (usually within a week, maybe up to two), they can resume sexual activity or even get waxed.</p><p><a href="https://www.allure.com/story/i-tried-facial-fat-grafting" target="_blank">Fat transfer</a> is a two-step surgical procedure so it requires local anesthesia, which means it comes with additional risks, including anesthesia complications such as allergic reactions. There’s also the possibility of scarring, fluid buildup, or a fat embolism, which is when fat is accidentally injected into the bloodstream and can cause blockages or injury to your lungs. For most patients, it’s a minimally invasive surgery and they are back to normal within a week or two.</p><p>In Dr. Gohara's view, a ‘labia puff’ is “certainly not a no-way-in-hell procedure. But you have to know who's doing it and what the complications are.” And there's one person who definitely shouldn't be holding the syringe: you. Yes, some women are injecting themselves with filler for what might be called a DIY labia puff. I texted with one of them, who asked to remain anonymous, and she told me she was a health-care professional and did her own puff because her labia majora looked “deflated” and she couldn’t afford to have them re-inflated in an office.</p><p>To be clear, absolutely no one recommends trying this at home. The DIY route for any type of cosmetic injectable is extremely risky, not least of all because someone buying supplies online has no idea if the product they are using is legit or labeled correctly.</p><div style="outline:none" id="why-are-labia-puffs-becoming-more-popular" tabindex="-1"><h2><strong>Why are labia puffs becoming more popular?</strong></h2></div><p>We're pretty sure we have the answer: 84% of American women say they groom their pubic hair regularly and 62% say they’ve removed all of their public hair at some point, according to a <a href="https://jamanetwork.com/journals/jamadermatology/article-abstract/2529574" target="_blank">2016 survey</a> of 3,316 people. More women are able to see their labia clearly—and start judging them against the beauty standards of the day. “If we were all hairier, this would not be a thing,” says Dr. Milhouse. “In fact, this whole sector of cosmetic enhancements to the vulva, including labiaplasty, would probably not be as popular.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk fifekH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="xrnip"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi nZGkR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking" data-most-popular-id="mod-most-popular-82836"><div class="RecircMostPopularHeading-iVzhzt dNVDMg">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gIUUDW"><li><div class="SummaryItemWrapper-iwvBff cjaXUd summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw cnRubG" data-item="{"dangerousHed":"11 Best Shampoos to Wash With If You Have Hard Water","contentType":"venue","hotelLink":"https://www.allure.com/story/best-shampoos-for-hard-water#intcid=_allure-article-right-rail_e2fd1e82-cb64-404f-ab07-eae61a2404c1_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-shampoos-for-hard-water#intcid=_allure-article-right-rail_e2fd1e82-cb64-404f-ab07-eae61a2404c1_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture 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src="https://media.allure.com/photos/6740ed7c067d26003077fbc4/1:1/w_350%2Ch_350%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN lapGFj summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Shopping</span></div></div><a class="SummaryItemHedLink-civMjp izANzc summary-item-tracking__hed-link summary-item__hed-link right_rail-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/beauty-prices-trump-tariffs#intcid=_allure-article-right-rail_e2fd1e82-cb64-404f-ab07-eae61a2404c1_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hLwnAT summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Will Your Favorite Beauty Products Get More Expensive Under Trump?</div></div></div></a><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH hnHCmN byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Ashley Abramson</span></span></span></div></div></div></div></div></div></li><li class="AsideAdListItem-fTYGpp lmohmA hide-aside-ad"><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw ihdVho ad ad--aside"><div class="ad__slot ad__slot--aside" data-node-id="03w828"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs knSlyA"></div></div></div></div><div class="StickyBoxPlaceholder-grPmrg dxAvXx"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="waahqd"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Where do those standards come from? Usually pornography. “These days, we’re more in tune with our private parts than ever, which I love,” says Dr. Milhouse. “By the same token, we’re judging ourselves against porn and other images, which have a certain aesthetic.” In pornographic images and adult films, the women often have inner labia that are small and hidden by the outer labia, which are typically smooth, hairless, and…if not puffed exactly, at least plump.</p><aside aria-hidden="true" class="PullQuoteEmbedWrapper-sc-EoVjf otOgc"><div class="PullQuoteEmbedContent-sc-kTcfhx guIlEQ"><p><strong>“If we were all hairier, this would not be a thing.”</strong></p></div></aside><p>You may think it’s sexist and antiquated to change (or simply <em>want</em> to change) your vulva to make it look more like the current beauty standard, especially when you think about where that standard originated. But if you’ve ever dyed your hair to cover grays or gotten a laser facial to get rid of dark spots, is that really that much different? (As Dr. Gohara puts it: “If you choose do a labia puff, I have a healthy respect it. You just have to be careful.”) Those other aesthetic choices can feel empowering and give you confidence, but they’re still shaped by external societal and cultural forces, just as the labia puff is.</p><p>Ultimately, most of the women who are getting this procedure say they do it to feel better about themselves, so they can enjoy their bodies more. While the labia puff doesn’t anatomically enhance sexual pleasure (there are other treatments for that), Dr. Milhouse says it can have a real psychological impact, giving women the confidence to relax and enjoy themselves more in bed. “People say, ‘Why do you even care what you look like down there?’ But when someone knows they look a certain way, they feel a certain way,” Dr. Milhouse explains. “I had a patient who, after her procedure, was like, ‘I’m getting turned on just looking at myself and thinking about what I had done.’” How many people who’ve gotten filler in their face can say that?</p><p><em>Additional reporting by Allure editors</em></p><hr/><p><strong>More on injectables:</strong></p><ul><li><a href="https://www.allure.com/story/facial-fillers-information-guide" target="_blank">The Complete Guide to Facial Fillers</a></li><li><a href="https://www.allure.com/story/injectable-breast-implants-mia-femtech" target="_blank">Is There Really Such a Thing as Injectable Breast Implants?</a></li><li><a href="https://www.allure.com/story/too-much-filler-effects" target="_blank">What Happens When You’ve Gotten Filler for Years—and Then Stop?</a></li></ul><hr/><p><strong>Now watch Suni Lee's makeup routine.</strong></p><figure class="CneVideoEmbedFigure-kCfJjN jAaUmm cne-video-embed"><div id="video-container" data-testid="script-container"></div></figure><p><em>Don't forget to follow Allure on <a data-offer-url="https://www.instagram.com/allure/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.instagram.com/allure/"}" href="https://www.instagram.com/allure/" rel="nofollow noopener" target="_blank">Instagram</a> and <a data-offer-url="https://www.tiktok.com/@allure?lang=en" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.tiktok.com/@allure?lang=en"}" href="https://www.tiktok.com/@allure?lang=en" rel="nofollow noopener" target="_blank">TikTok</a>—and <a 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summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"These Will Be the Biggest Plastic Surgery Trends of 2025","index":0,"contentType":"venue","hotelLink":"https://www.allure.com/story/plastic-surgery-trends-2025#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/plastic-surgery-trends-2025#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="These Will Be the Biggest Plastic Surgery Trends of 2025" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6740a3508bf75caf3970ad19/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.allure.com/story/plastic-surgery-trends-2025#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">These Will Be the Biggest Plastic Surgery Trends of 2025</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">A massive aesthetic shift is coming, bringing an uptick in certain surgeries with it.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Elizabeth Siegel</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"Everyone’s Signing Up for Jawline Liposuction","index":1,"contentType":"venue","hotelLink":"https://www.allure.com/story/jawline-liposuction#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/jawline-liposuction#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Everyone’s Signing Up for Jawline Liposuction" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673e09de9ea82b8a018d411d/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/story/jawline-liposuction#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Everyone’s Signing Up for Jawline Liposuction</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">If you want a sharper profile, it can be the sweet spot between filler and a facelift.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jolene Edgar</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"Gen X Is Getting Plastic Surgery Right","index":2,"contentType":"venue","hotelLink":"https://www.allure.com/story/gen-x-plastic-surgery-secrets#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/gen-x-plastic-surgery-secrets#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Gen X Is Getting Plastic Surgery Right" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6734f4afbce91219475d0f42/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/gen-x-plastic-surgery-secrets#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Gen X Is Getting Plastic Surgery Right</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">They came of age without fillers or selfies, now they’re approaching aesthetic interventions in their own unique way.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jolene Edgar</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm jGHimF ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="7nc7t"></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"I Got Chin Filler for My &quot;Weak&quot; Chin","index":3,"contentType":"venue","hotelLink":"https://www.allure.com/story/i-tried-chin-filler#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/i-tried-chin-filler#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="I Got Chin Filler for My "Weak" Chin" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6740cc91ede66a6ec9e845b8/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.allure.com/story/i-tried-chin-filler#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">I Got Chin Filler for My "Weak" Chin</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">I finally took the plunge, and my doctor molded my chin as if it were clay.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Sarah Kinonen</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"I Tried Everything to Treat My Hair Loss","index":4,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-new-hair-loss-treatments#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-new-hair-loss-treatments#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="I Tried Everything to Treat My Hair Loss" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673525c1c48576a69ac3d711/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-new-hair-loss-treatments#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">I Tried Everything to Treat My Hair Loss</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">A combination of serums, prescriptions, and at-home devices has given me a thicker, fuller hairline.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Polly Blitzer </span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"I Tried Forever Clear BBL Laser Treatment for My Chronic Acne","index":5,"contentType":"venue","hotelLink":"https://www.allure.com/story/forever-clear-bbl-laser-treatment-acne-review#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/forever-clear-bbl-laser-treatment-acne-review#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="I Tried Forever Clear BBL Laser Treatment for My Chronic Acne" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6744b283003b53e3bbe4f46e/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.allure.com/story/forever-clear-bbl-laser-treatment-acne-review#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">I Tried Forever Clear BBL Laser Treatment for My Chronic Acne</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">I’d been looking for a solution for nearly 20 years.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Emma Sandler</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"How to Treat Your Dry, Chapped Lips","index":6,"contentType":"venue","hotelLink":"https://www.allure.com/story/how-to-treat-chapped-lips#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/how-to-treat-chapped-lips#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="How to Treat Your Dry, Chapped Lips" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673cc8aef667efac902a1f2a/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.allure.com/story/how-to-treat-chapped-lips#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">How to Treat Your Dry, Chapped Lips</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Here's why your lips are flaking.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span> Isadora Baum</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"15 Best Body Lotions for Aging Skin, According to Dermatologists","index":7,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-body-lotion-for-mature-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-body-lotion-for-mature-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="15 Best Body Lotions for Aging Skin, According to Dermatologists" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/671fc9dbd023b1b3786513dd/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-body-lotion-for-mature-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">15 Best Body Lotions for Aging Skin, According to Dermatologists</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Smooth skin shouldn't stop at the neck.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jennifer Hussein</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"12 Best Tightening Body Lotions to Give Skin a Firmer Look","index":8,"contentType":"venue","hotelLink":"https://www.allure.com/story/tightening-body-creams#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/tightening-body-creams#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="12 Best Tightening Body Lotions to Give Skin a Firmer Look" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/6740eaa3845ab77682ace8fd/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-9" data-component-type="recirc-river" data-recirc-id="item-hed-9" data-recirc-pattern="summary-item" href="https://www.allure.com/story/tightening-body-creams#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">12 Best Tightening Body Lotions to Give Skin a Firmer Look</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Topical treatments can't literally tighten skin, but they can still lend it a smoother appearance.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"11 Best Wrinkle Serums That Dermatologists Swear By","index":9,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-wrinkle-serums#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-wrinkle-serums#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="11 Best Wrinkle Serums That Dermatologists Swear By" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/672128a336cf8cf38f6a9705/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-wrinkle-serums#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">11 Best Wrinkle Serums That Dermatologists Swear By</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Dermatologists and plastic surgeons told us their favorites.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Emily Orofino</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"9 Best Body Washes for Dry Skin, According to Dermatologists","index":10,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-body-washes-for-dry-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-body-washes-for-dry-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="9 Best Body Washes for Dry Skin, According to Dermatologists" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/672a6b19bc5ddc888b86069d/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-body-washes-for-dry-skin#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">9 Best Body Washes for Dry Skin, According to Dermatologists</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">They’ll wash away grime and sweat without over-stripping your skin.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Annie Blackman</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm jGHimF" data-item="{"dangerousHed":"Drunk Elephant Issued a Voluntary Recall of 3 Best-Selling Skin Care Products","index":11,"contentType":"venue","hotelLink":"https://www.allure.com/story/drunk-elephant-product-recall#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/drunk-elephant-product-recall#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-12" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Drunk Elephant Issued a Voluntary Recall of 3 Best-Selling Skin Care Products" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/673bae964bccb787b96f8f82/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl gXhIQj summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-12" data-component-type="recirc-river" data-recirc-id="item-hed-12" data-recirc-pattern="summary-item" href="https://www.allure.com/story/drunk-elephant-product-recall#intcid=_allure-article-bottom-recirc_7413a954-81b0-4869-bbf9-ba7ad644a392_text2vec1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ fdGEnH summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Drunk Elephant Issued a Voluntary Recall of 3 Best-Selling Skin Care Products</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Here's why—plus, how to know if your products have been affected.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline 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Doctors share everything you should know about getting a labia majora puff, the risks of this procedure, and why it has become more popular.","head.keywords":"wellness,service,feature,body image","head.og.type":"article","head.robots":"index, follow, noarchive, max-image-preview:large","head.title":"Why Are Women Getting Their Labia…Puffed? | Allure","tenant":"allure","head.social.title":"Why Are Women Getting Their Labia…Puffed?","head.social.description":"Many have become more intimately aware of their intimate parts—but not everyone is happy with what they see.","head.promo.dek":"Many have become more intimately aware of their intimate parts—but not everyone is happy with what they see.","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","articleBody":"You never know what’s going on between the legs of other women. So, I’m going to ask you to withhold judgment while I explain a newish cosmetic procedure called the labia puff. And, yes, I realize that confusing name alone deserves judgment. Perhaps a definition will help: The labia puff (which should more accurately be called the labia majora puff) is a cosmetic procedure to plump and\u002For smooth the outer labia, typically using cosmetic filler (yep, the same stuff that goes in the lips on your face) or fat transfer. Doctors have been treating labia majora atrophy with filler since at least 2010, but board-certified urologist Fenwa Milhouse, MD, thinks the term labia puff came a bit later. She first heard it about 10 years ago and says the procedure has gotten more popular every year. “One day it’s going to be a household type of thing, where we talk about it the way we talk about breast implants,” she says. That remains to be seen, but board-certified dermatologist Mona Gohara, MD, says that patients in her Connecticut practice do ask her about it regularly: “Probably once every couple of weeks. It's not infrequent.”\nSome of you will react to this information with disbelief. Why would anybody want a fuller labia majora? But there are others who will understand right away. Vulvas change. And there are many parts of them that can change. A quick anatomy refresher: The vulva is the external female genitalia, which includes the labia minora (the hairless inner lips on either side of the vaginal opening) and the labia majora, or outer lips, that are composed of fatty tissue and covered with hair-growing skin. Once puberty hits, the vulva’s appearance is constantly in flux. The inner and outer labia can lengthen, swell, darken, lighten, and shrink—not necessarily in that order or proportionately or symmetrically. Vulvas change temporarily throughout your menstrual cycle and during sexual arousal, and permanently due to childbirth, hormonal shifts, and however many years you’ve been on Earth. It’s not a black hole down there; gravity still operates.\nAnd so does estrogen depletion. Most of the patients in Dr. Gohara's dermatology practice who inquire about treating their labia are over 45, some are well into their 60s. “Just like every part of our skin, the labia can sag and they can become less full,” says Dr. Gohara. “Although this is one area where we really can't blame sun exposure. But our estrogen levels dip and so does collagen, so does elastin.”\nThese changes make some women self-conscious, which brings us back to the labia majora puff. One 36-year-old from New Jersey, who asked to be called Melissa, told me she had the procedure done by a plastic surgeon as part of a more extensive vaginal rejuvenation surgery. “After giving birth, my minoras got longer and thicker, and my majoras deflated, so I wanted to restore volume and feel sexier,” she says.\nAnother woman, Anna (also a pseudonym), 42, says she takes a medication that lowers her estrogen levels, and her gynecologist told her she’s likely experiencing perimenopause because of it. “My vagina was looking like a very old, worn-out gym sock,” she says. “Not to be too graphic, but it also seems like the labia majora do a lot of the work of holding the labia minora in position.” Ultimately though, this is not a procedure to change the structure of the vulva; it’s purely cosmetic.\nThere are surgeries that can tighten the vagina or labia majora or alter the size and shape of the labia minora, but the labia puff is a nonsurgical treatment. “It’s to look a little more plump and youthful,” Dr. Milhouse says. “I’ve had women in their 20s get this procedure because they feel their labia majora are very underwhelming, and certainly peri- and postmenopausal women get it as well.”\nThe technique a doctor uses depends on the patient’s concerns and goals, as well as their anatomy and medical history. Board-certified plastic surgeon Usha Rajagopal, MD, says for some of her patients who want more youthful plumpness and who don’t have significant issues with loose skin or sagging, she may do the puff by injecting a hyaluronic acid (HA) filler such as Juvederm Voluma, Restylane Contour or Restylane Lift, or RHA 4. Yes, these are off-label uses, but Dr. Gohara says, “It's not uncommon to put filler in places in the body that aren’t FDA-approved. People put filler everywhere: their temples, their knees, their backs. This is just another area of the body.” (Small studies—like this one and this one—have found no reported complications in people who received filler in their labia majora.)\nInjecting HA filler into those lips isn’t all that much different than injecting it into the ones above the belt—or anywhere on your face, for that matter. The procedure is quick (usually about a half hour) and only requires a topical numbing cream. Dr. Milhouse says that for a modest volume increase, she typically injects one to three syringes of filler in total (one syringe contains around one cc or milliliter of filler), but for more dramatic improvement, she’s used up to six (typically one syringe or less is used to plump the lips on your face). “You don’t see many people who want more than six syringes,” she says. “Most women want volume but they don’t want, like, a huge camel toe.”\nThe cost of a labia puff depends on the amount and type of filler used, along with where you live. Dr. Rajagopal, who practices in the San Francisco metro area, says one cc of Juvederm Voluma typically costs about $1,200, and this particular procedure usually starts at around $2,500. Results last about a year, although it's worth noting that recent MRI studies on filler used in the face have shown it lingering much longer than advertised. “Parts of it can last for well over 10 years,” Dr. Ben Talei, a board-certified plastic surgeon, has told Allure.\nMost surgeons performing the labia puff use hyaluronic acid fillers because they have an excellent safety profile, and if—for whatever reason, medically or aesthetically—they or their patients aren’t happy with the results, the doctor can inject hyaluronidase to dissolve the filler.\nBut there are other tools for labia puffing that can be used on their own or, more commonly, in conjunction with other surgical enhancements like a labiaplasty. For example, Dr. Rajagopal has used Renuva injections to help restore volume. (Renuva is a cosmetic injection derived from purified fat cells that stimulates your body’s own fat production; it’s FDA-approved for use anywhere on the body where fat exists.) The results are not immediately noticeable but appear within a few months and can last up to 10 years. The cost is similar to hyaluronic acid filler.\nAnother option is an autologous fat transfer, which is when a doctor extracts a patient’s fat from a transfer site (usually the stomach, butt, or thighs) using liposuction, purifies it, and then injects it into the outer labia. It's also known as “fat grafting.” The procedure is more expensive than getting an HA filler (it starts at around $5,000) but lasts longer because the fat that survives the transfer will remain for up to 10 years. Dr. Milhouse hasn’t done a fat transfer to the labia majora, mostly because she thinks the results are less predictable. “With HA filler, what you see is what you’re going to get,” she says. “With fat transfer, it’s going to look super volumized at first, but maybe a third or more of that fat will not survive long-term.” (Doctors typically over-inject with fat transfers to account for the fat cells that don’t stick around.)\nOther doctors disagree. “My preferred approach to restore or enhance labia majora volume is with autologous fat transfer,” says board-certified plastic surgeon Adam Kolker, MD. “You may require more than one treatment session to achieve optimal volume, but there's lower risk of an allergic reaction or immune response than you have with injectable fillers. And unlike fillers, fat can integrate into the existing tissue incorporating local blood supply, providing more natural and longer-lasting volume enhancement.”\nInjecting filler anywhere in your body comes with risks—both temporary (swelling, bruising) and longer term (asymmetry, lumps). In response to an increasing number of patients asking her about cosmetic treatment options for their labia, Dr. Gohara says, “I scoured the literature.” Her takeaway: “The complications are the same complications you can get with any filler… results can be uneven, you can get lumps, you can get granulomas—which are these balls of inflammation that can be tough to get rid of.” So did she decide to perform ‘labia puffs'? Ultimately, no. “This is an area involved with intimacy, whether with yourself or a partner, so complications could have far more impact on your quality of life than they would when placing filler in other parts of the body.” She also has concerns about the increased blood flow in this region. “The labia are more vascular than most other areas where you’d inject filler so would presumably have a higher risk of vascular occlusion [blockage of a blood vessel], which can lead to tissue death,” she says. “This is the most devastating complication for any filler procedure.”\nDr. Milhouse agrees that this a risk, though a rare one, and in her opinion the safest option is to be treated by a doctor trained in urology or gynecology. “Worst-case scenario, if something goes wrong, you want to be in the hands of someone who knows this anatomy, has experience doing surgery on it, and can get you out of trouble,” she says.\nFor puffs done with HA filler, Dr. Rajagopal says there’s little downtime when all goes well; a patient might experience swelling or some bruising the first week after the procedure. Once tenderness goes away (usually within a week, maybe up to two), they can resume sexual activity or even get waxed.\nFat transfer is a two-step surgical procedure so it requires local anesthesia, which means it comes with additional risks, including anesthesia complications such as allergic reactions. There’s also the possibility of scarring, fluid buildup, or a fat embolism, which is when fat is accidentally injected into the bloodstream and can cause blockages or injury to your lungs. For most patients, it’s a minimally invasive surgery and they are back to normal within a week or two.\nIn Dr. Gohara's view, a ‘labia puff’ is “certainly not a no-way-in-hell procedure. But you have to know who's doing it and what the complications are.” And there's one person who definitely shouldn't be holding the syringe: you. Yes, some women are injecting themselves with filler for what might be called a DIY labia puff. I texted with one of them, who asked to remain anonymous, and she told me she was a health-care professional and did her own puff because her labia majora looked “deflated” and she couldn’t afford to have them re-inflated in an office.\nTo be clear, absolutely no one recommends trying this at home. The DIY route for any type of cosmetic injectable is extremely risky, not least of all because someone buying supplies online has no idea if the product they are using is legit or labeled correctly.\nWe're pretty sure we have the answer: 84% of American women say they groom their pubic hair regularly and 62% say they’ve removed all of their public hair at some point, according to a 2016 survey of 3,316 people. More women are able to see their labia clearly—and start judging them against the beauty standards of the day. “If we were all hairier, this would not be a thing,” says Dr. Milhouse. “In fact, this whole sector of cosmetic enhancements to the vulva, including labiaplasty, would probably not be as popular.”\nWhere do those standards come from? Usually pornography. “These days, we’re more in tune with our private parts than ever, which I love,” says Dr. Milhouse. “By the same token, we’re judging ourselves against porn and other images, which have a certain aesthetic.” In pornographic images and adult films, the women often have inner labia that are small and hidden by the outer labia, which are typically smooth, hairless, and…if not puffed exactly, at least plump.\nYou may think it’s sexist and antiquated to change (or simply want to change) your vulva to make it look more like the current beauty standard, especially when you think about where that standard originated. But if you’ve ever dyed your hair to cover grays or gotten a laser facial to get rid of dark spots, is that really that much different? (As Dr. Gohara puts it: “If you choose do a labia puff, I have a healthy respect it. You just have to be careful.”) Those other aesthetic choices can feel empowering and give you confidence, but they’re still shaped by external societal and cultural forces, just as the labia puff is.\nUltimately, most of the women who are getting this procedure say they do it to feel better about themselves, so they can enjoy their bodies more. While the labia puff doesn’t anatomically enhance sexual pleasure (there are other treatments for that), Dr. Milhouse says it can have a real psychological impact, giving women the confidence to relax and enjoy themselves more in bed. “People say, ‘Why do you even care what you look like down there?’ But when someone knows they look a certain way, they feel a certain way,” Dr. Milhouse explains. “I had a patient who, after her procedure, was like, ‘I’m getting turned on just looking at myself and thinking about what I had done.’” How many people who’ve gotten filler in their face can say that?\nAdditional reporting by Allure editors\n\nMore on injectables:\n\nThe Complete Guide to Facial Fillers\nIs There Really Such a Thing as Injectable Breast Implants?\nWhat Happens When You’ve Gotten Filler for Years—and Then Stop?\n\n\nNow watch Suni Lee's makeup routine.\nDon't forget to follow Allure on Instagram and TikTok—and subscribe to our newsletter to stay up to date on all things beauty.","isBasedOn":"","articleSection":"wellness","author":[{"@type":"Person","name":"Jennifer G. 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never know what’s going on between the legs of other women. So, I’m going to ask you to withhold judgment while I explain a newish cosmetic procedure called the labia puff. And, yes, I realize that confusing name alone deserves judgment. Perhaps a definition will help: The labia puff (which should more accurately be called the labia ",["em","majora"]," puff) is a cosmetic procedure to plump and\u002For smooth the outer labia, typically using ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fhow-to-use-filler-without-looking-overfilled","target":"_blank","isExternal":false},"cosmetic filler"]," (yep, the same stuff that goes in the ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Flip-filler-injections-what-to-know","target":"_blank","isExternal":false},"lips on your face"],") or ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fi-tried-facial-fat-grafting","target":"_blank","isExternal":false},"fat transfer"],". Doctors have been treating labia majora atrophy with filler ",["a",{"href":"https:\u002F\u002Facademic.oup.com\u002Fasj\u002Farticle-abstract\u002F36\u002F10\u002F1155\u002F2664508","target":"_blank","isExternal":false},"since at least 2010"],", but board-certified urologist ",["a",{"href":"https:\u002F\u002Fyourfavoriteurologist.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fyourfavoriteurologist.com\u002F"},"isExternal":true},"Fenwa Milhouse"],", MD, thinks the term labia puff came a bit later. She first heard it about 10 years ago and says the procedure has gotten more popular every year. “One day it’s going to be a household type of thing, where we talk about it the way we talk about breast implants,” she says. That remains to be seen, but board-certified dermatologist ",["a",{"href":"https:\u002F\u002Fdermatologyofct.com\u002Fabout\u002Four-providers\u002Fmona-gohara-m-d\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fdermatologyofct.com\u002Fabout\u002Four-providers\u002Fmona-gohara-m-d\u002F"},"isExternal":true},"Mona Gohara"],", MD, says that patients in her Connecticut practice do ask her about it regularly: “Probably once every couple of weeks. It's not infrequent.”"],["cm-unit"],["p","Some of you will react to this information with disbelief. ",["em","Why would anybody want a fuller labia majora?"]," But there are others who will understand right away. Vulvas change. And there are many parts of them that can change. A quick anatomy refresher: The vulva is the external female genitalia, which includes the labia minora (the hairless inner lips on either side of the vaginal opening) and the labia majora, or outer lips, that are composed of fatty tissue and covered with hair-growing skin. Once puberty hits, the vulva’s appearance is constantly in flux. The inner and outer labia can lengthen, swell, darken, lighten, and shrink—not necessarily in that order or proportionately or symmetrically. Vulvas change temporarily throughout your menstrual cycle and during sexual arousal, and permanently due to childbirth, hormonal shifts, and however many years you’ve been on Earth. It’s not a black hole down there; gravity still operates."],["inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[{"formName":"newsletter-subscribe","sourceCode":"slim-article-newsletter","frequencyBadge":"Daily","provider":"sailthru","placeholder":"","textFieldLabel":"","buttonLabelOnSuccess":"","dangerousDisclaimer":"\u003Cp\u003EBy signing up you agree to our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EUser Agreement\u003C\u002Fa\u003E (including the \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement#introduction-arbitration-notice\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003Eclass action waiver and arbitration provisions\u003C\u002Fa\u003E), our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fprivacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EPrivacy Policy & Cookie Statement\u003C\u002Fa\u003E and to receive marketing and account-related emails from Allure. 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This site is protected by reCAPTCHA and the Google\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fprivacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Privacy Policy\u003C\u002Fa\u003E and\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fterms\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Terms of Service\u003C\u002Fa\u003E apply.\u003C\u002Fp\u003E","newsletterId":248959,"dangerousHed":"Stay up to date on must-buy makeup, hair care, skin care, and more, plus reviews for award-winning products straight from Allure's editors.","dangerousDek":"Subscribe to Shop Allure for the very best deals, straight to your inbox.","dangerousSuccessDek":"You’re successfully subscribed to our newsletter!","dangerousSuccessHed":"Thanks for signing up.","dangerousLoggedInSuccessHed":"You're successfully subscribed to our newsletter!","buttonLabel":"Shop Allure","priority":1,"loggedInSourceCode":"slim-article-toggle-newsletter"},{"formName":"newsletter-subscribe","sourceCode":"slim-article-newsletter","frequencyBadge":"","provider":"sailthru","placeholder":"Enter your email","textFieldLabel":"Your email address","buttonLabelOnSuccess":"","dangerousDisclaimer":"\u003Cp\u003EBy signing up you agree to our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EUser Agreement\u003C\u002Fa\u003E (including the \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fuser-agreement#introduction-arbitration-notice\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003Eclass action waiver and arbitration provisions\u003C\u002Fa\u003E), our \u003Ca href=\"https:\u002F\u002Fwww.condenast.com\u002Fprivacy-policy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003EPrivacy Policy & Cookie Statement\u003C\u002Fa\u003E and to receive marketing and account-related emails from Allure. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fprivacy\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Privacy Policy\u003C\u002Fa\u003E and\u003Ca href=\"https:\u002F\u002Fpolicies.google.com\u002Fterms\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003E Terms of Service\u003C\u002Fa\u003E apply.\u003C\u002Fp\u003E","newsletterId":43,"dangerousHed":"Daily Beauty Blast","dangerousDek":"Get the latest beauty news and product launches in your inbox everyday.","dangerousSuccessDek":"You’re successfully subscribed to our newsletter!","dangerousSuccessHed":"Thanks for signing up.","dangerousLoggedInSuccessHed":"You're successfully subscribed to our newsletter!","buttonLabel":"Sign up now","priority":1,"loggedInSourceCode":"slim-article-toggle-newsletter"}]}],["p","And so does estrogen depletion. Most of the patients in Dr. Gohara's dermatology practice who inquire about treating their labia are over 45, some are well into their 60s. “Just like every part of our skin, the labia can sag and they can become less full,” says Dr. Gohara. “Although this is one area where we really can't blame sun exposure. But our estrogen levels dip and so does collagen, so does elastin.”"],["inline-embed",{"type":"cneinterlude","props":{"brand":"allure","embeddedVideos":["671a887d13181542a6ed3c86"],"hasExcludedEmbed":false,"playerBase":"https:\u002F\u002Fplayer.cnevids.com","isRailEligible":false,"isRightRail":false,"relatedVideo":{"showRelatedVideo":false,"brand":"allure","related":null,"pageSize":12}}}],["p","These changes make some women self-conscious, which brings us back to the labia ",["em","majora"]," puff. One 36-year-old from New Jersey, who asked to be called Melissa, told me she had the procedure done by a plastic surgeon as part of a more extensive ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fvaginal-rejuvenation-treatment-results-efficacy","target":"_blank","isExternal":false},"vaginal rejuvenation surgery"],". “After giving birth, my minoras got longer and thicker, and my majoras deflated, so I wanted to restore volume and feel sexier,” she says."],["ad",{"position":"mid-content"}],["p","Another woman, Anna (also a pseudonym), 42, says she takes a medication that lowers her estrogen levels, and her gynecologist told her she’s likely ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fwe-lost-the-plot-on-menopause","target":"_blank","isExternal":false},"experiencing perimenopause"]," because of it. “My vagina was looking like a very old, worn-out gym sock,” she says. “Not to be too graphic, but it also seems like the labia majora do a lot of the work of holding the labia minora in position.” Ultimately though, this is not a procedure to change the structure of the vulva; it’s purely cosmetic."],["inline-embed",{"props":{"name":"table-of-contents","attrs":{"isCollapsible":"true"},"childTypes":["callout:toc-header","callout:toc-content"]},"ref":"","type":"callout:table-of-contents"},["inline-embed",{"props":{"name":"toc-header","attrs":{},"childTypes":[]},"ref":"","type":"callout:toc-header"},["p",["strong","In this story:"]]],["inline-embed",{"props":{"name":"toc-content","attrs":{},"childTypes":[]},"ref":"","type":"callout:toc-content"},["ul",["li",["a",{"href":"#what-is-a-labia-puff","isExternal":false},"What is a labia puff?"]],["li",["a",{"href":"#what-are-the-risks-of-getting-a-labia-puff","isExternal":false},"What are the risks of getting a labia puff?"]],["li",["a",{"href":"#why-are-labia-puffs-becoming-more-popular","isExternal":false},"Why are labia puffs becoming more popular?"]]]]],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"what-is-a-labia-puff"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","What is a labia puff?"]]],["p","There are surgeries that can ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fvaginal-rejuvenation-treatment-results-efficacy","target":"_blank","isExternal":false},"tighten the vagina"]," or labia majora or alter the size and shape of the labia minora, but the labia puff is a nonsurgical treatment. “It’s to look a little more plump and youthful,” Dr. Milhouse says. “I’ve had women in their 20s get this procedure because they feel their labia majora are very underwhelming, and certainly peri- and postmenopausal women get it as well.”"],["native-ad",{"position":"in-content","shouldDisplayLabel":true}],["p","The technique a doctor uses depends on the patient’s concerns and goals, as well as their anatomy and medical history. Board-certified plastic surgeon ",["a",{"href":"https:\u002F\u002Fwww.sfcosmeticsurgery.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.sfcosmeticsurgery.com\u002F"},"isExternal":true},"Usha Rajagopal"],", MD, says for some of her patients who want more youthful plumpness and who don’t have significant issues with loose skin or sagging, she may do the puff by injecting a hyaluronic acid (HA) filler such as ",["a",{"href":"https:\u002F\u002Fwww.juvederm.com\u002Ftreatment\u002Fcheek-fillers","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.juvederm.com\u002Ftreatment\u002Fcheek-fillers"},"isExternal":true},"Juvederm Voluma"],", ",["a",{"href":"https:\u002F\u002Fwww.restylaneusa.com\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.restylaneusa.com\u002F"},"isExternal":true},"Restylane Contour or Restylane Lift"],", or ",["a",{"href":"https:\u002F\u002Frha.revanceaesthetics.com\u002Fdermal-filler-products\u002Frha-4\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Frha.revanceaesthetics.com\u002Fdermal-filler-products\u002Frha-4\u002F"},"isExternal":true},"RHA 4"],". Yes, these are off-label uses, but Dr. Gohara says, “It's not uncommon to put filler in places in the body that aren’t FDA-approved. People put filler everywhere: their temples, their knees, their backs. This is just another area of the body.” (Small studies—like ",["a",{"href":"https:\u002F\u002Facademic.oup.com\u002Fasj\u002Farticle-abstract\u002F36\u002F10\u002F1155\u002F2664508","target":"_blank","isExternal":false},"this one"]," and ",["a",{"href":"https:\u002F\u002Facademic.oup.com\u002Fasj\u002Farticle-abstract\u002F37\u002F10\u002F1157\u002F3760306","target":"_blank","isExternal":false},"this one"],"—have found no reported complications in people who received filler in their labia majora.)"],["inline-embed",{"props":{"name":"pullquote","attrs":{},"childTypes":["pullquoteContent"]},"ref":"","type":"callout:pullquote"},["inline-embed",{"props":{},"type":"pullquoteContent"},["p",["strong","“Most women want volume but they don’t want, like, a huge camel toe.”"]]]],["p","Injecting HA filler into ",["em","those"]," lips isn’t all that much different than injecting it into the ones above the belt—or anywhere on your face, for that matter. The procedure is quick (usually about a half hour) and only requires a topical numbing cream. Dr. Milhouse says that for a modest volume increase, she typically injects one to three syringes of filler in total (one syringe contains around one cc or milliliter of filler), but for more dramatic improvement, she’s used up to six (typically one syringe or less is used to plump the lips on your face). “You don’t see many people who want more than six syringes,” she says. “Most women want volume but they don’t want, like, a huge camel toe.”"],["p","The cost of a labia puff depends on the amount and type of filler used, along with where you live. Dr. Rajagopal, who practices in the San Francisco metro area, says one cc of Juvederm Voluma typically costs about $1,200, and this particular procedure usually starts at around $2,500. Results last about a year, although it's worth noting that recent ",["a",{"href":"https:\u002F\u002Fpubmed.ncbi.nlm.nih.gov\u002F33002985\u002F","target":"_blank","isExternal":false},"MRI studies"]," on filler used in the face have shown it lingering much longer than advertised. “Parts of it can last for ",["a",{"href":"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FCnSsEaPDQaP\u002F?utm_source=ig_web_copy_link","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FCnSsEaPDQaP\u002F?utm_source=ig_web_copy_link"},"isExternal":true},"well over 10 years"],",” Dr. Ben Talei, a board-certified plastic surgeon, has told ",["em","Allure."]],["ad",{"position":"mid-content"}],["p","Most surgeons performing the labia puff use ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ffacial-fillers-information-guide","target":"_blank","isExternal":false},"hyaluronic acid fillers"]," because they have an excellent safety profile, and if—for whatever reason, medically or aesthetically—they or their patients aren’t happy with the results, the doctor can ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fdissolve-filler-what-to-expect","target":"_blank","isExternal":false},"inject hyaluronidase"]," to dissolve the filler."],["p","But there are other tools for labia puffing that can be used on their own or, more commonly, in conjunction with other surgical enhancements like a ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fteens-getting-labiaplasty","target":"_blank","isExternal":false},"labiaplasty"],". For example, Dr. Rajagopal has used ",["a",{"href":"https:\u002F\u002Fwww.mtfbiologics.org\u002Four-products\u002Fdetail\u002Frenuva","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.mtfbiologics.org\u002Four-products\u002Fdetail\u002Frenuva"},"isExternal":true},"Renuva"]," injections to help restore volume. (Renuva is a cosmetic injection derived from purified fat cells that stimulates your body’s own fat production; it’s FDA-approved for use anywhere on the body where fat exists.) The results are not immediately noticeable but appear within a few months and can last up to 10 years. The cost is similar to hyaluronic acid filler."],["p","Another option is an autologous ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fi-tried-facial-fat-grafting","target":"_blank","isExternal":false},"fat transfer,"]," which is when a doctor extracts a patient’s fat from a transfer site (usually the stomach, butt, or thighs) using liposuction, purifies it, and then injects it into the outer labia. It's also known as “fat grafting.” The procedure is more expensive than getting an HA filler (it starts at around $5,000) but lasts longer because the fat that survives the transfer will remain for up to 10 years. Dr. Milhouse hasn’t done a fat transfer to the labia majora, mostly because she thinks the results are less predictable. “With HA filler, what you see is what you’re going to get,” she says. “With fat transfer, it’s going to look super volumized at first, but maybe a third or more of that fat will not survive long-term.” (Doctors typically over-inject with fat transfers to account for the fat cells that don’t stick around.)"],["p","Other doctors disagree. “My preferred approach to restore or enhance labia majora volume is with autologous fat transfer,” says board-certified plastic surgeon ",["a",{"href":"https:\u002F\u002Fdrkolker.com\u002Fdr-kolker\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fdrkolker.com\u002Fdr-kolker\u002F"},"isExternal":true},"Adam Kolker, MD"],". “You may require more than one treatment session to achieve optimal volume, but there's lower risk of an allergic reaction or immune response than you have with injectable fillers. And unlike fillers, fat can integrate into the existing tissue incorporating local blood supply, providing more natural and longer-lasting volume enhancement.”"],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"what-are-the-risks-of-getting-a-labia-puff"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","What are the risks of getting a labia puff?"]]],["p","Injecting filler anywhere in your body comes with risks—both temporary (swelling, bruising) and longer term (asymmetry, lumps). In response to an increasing number of patients asking her about cosmetic treatment options for their labia, Dr. Gohara says, “I scoured the literature.” Her takeaway: “The complications are the same complications you can get with any filler… results can be uneven, you can get lumps, you can get granulomas—which are these balls of inflammation that can be tough to get rid of.” So did she decide to perform ‘labia puffs'? Ultimately, no. “This is an area involved with intimacy, whether with yourself or a partner, so complications could have far more impact on your quality of life than they would when placing filler in other parts of the body.” She also has concerns about the increased blood flow in this region. “The labia are more vascular than most other areas where you’d inject filler so would presumably have a higher risk of vascular occlusion [blockage of a blood vessel], which can lead to tissue death,” she says. “This is the most devastating complication for any filler procedure.”"],["ad",{"position":"mid-content"}],["p","Dr. Milhouse agrees that this a risk, though a rare one, and in her opinion the safest option is to be treated by a doctor trained in urology or gynecology. “Worst-case scenario, if something goes wrong, you want to be in the hands of someone who knows this anatomy, has experience doing surgery on it, and can get you out of trouble,” she says."],["p","For puffs done with HA filler, Dr. Rajagopal says there’s little downtime when all goes well; a patient might experience swelling or some bruising the first week after the procedure. Once tenderness goes away (usually within a week, maybe up to two), they can resume sexual activity or even get waxed."],["p",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fi-tried-facial-fat-grafting","target":"_blank","isExternal":false},"Fat transfer"]," is a two-step surgical procedure so it requires local anesthesia, which means it comes with additional risks, including anesthesia complications such as allergic reactions. There’s also the possibility of scarring, fluid buildup, or a fat embolism, which is when fat is accidentally injected into the bloodstream and can cause blockages or injury to your lungs. For most patients, it’s a minimally invasive surgery and they are back to normal within a week or two."],["p","In Dr. Gohara's view, a ‘labia puff’ is “certainly not a no-way-in-hell procedure. But you have to know who's doing it and what the complications are.” And there's one person who definitely shouldn't be holding the syringe: you. Yes, some women are injecting themselves with filler for what might be called a DIY labia puff. I texted with one of them, who asked to remain anonymous, and she told me she was a health-care professional and did her own puff because her labia majora looked “deflated” and she couldn’t afford to have them re-inflated in an office."],["p","To be clear, absolutely no one recommends trying this at home. The DIY route for any type of cosmetic injectable is extremely risky, not least of all because someone buying supplies online has no idea if the product they are using is legit or labeled correctly."],["inline-embed",{"props":{"name":"anchor","attrs":{"id":"why-are-labia-puffs-becoming-more-popular"},"childTypes":[]},"ref":"","type":"callout:anchor"},["h2",["strong","Why are labia puffs becoming more popular?"]]],["p","We're pretty sure we have the answer: 84% of American women say they groom their pubic hair regularly and 62% say they’ve removed all of their public hair at some point, according to a ",["a",{"href":"https:\u002F\u002Fjamanetwork.com\u002Fjournals\u002Fjamadermatology\u002Farticle-abstract\u002F2529574","target":"_blank","isExternal":false},"2016 survey"]," of 3,316 people. More women are able to see their labia clearly—and start judging them against the beauty standards of the day. “If we were all hairier, this would not be a thing,” says Dr. Milhouse. “In fact, this whole sector of cosmetic enhancements to the vulva, including labiaplasty, would probably not be as popular.”"],["ad",{"position":"mid-content"}],["p","Where do those standards come from? Usually pornography. “These days, we’re more in tune with our private parts than ever, which I love,” says Dr. Milhouse. “By the same token, we’re judging ourselves against porn and other images, which have a certain aesthetic.” In pornographic images and adult films, the women often have inner labia that are small and hidden by the outer labia, which are typically smooth, hairless, and…if not puffed exactly, at least plump."],["inline-embed",{"props":{"name":"pullquote","attrs":{},"childTypes":["pullquoteContent"]},"ref":"","type":"callout:pullquote"},["inline-embed",{"props":{},"type":"pullquoteContent"},["p",["strong","“If we were all hairier, this would not be a thing.”"]]]],["p","You may think it’s sexist and antiquated to change (or simply ",["em","want"]," to change) your vulva to make it look more like the current beauty standard, especially when you think about where that standard originated. But if you’ve ever dyed your hair to cover grays or gotten a laser facial to get rid of dark spots, is that really that much different? (As Dr. Gohara puts it: “If you choose do a labia puff, I have a healthy respect it. You just have to be careful.”) Those other aesthetic choices can feel empowering and give you confidence, but they’re still shaped by external societal and cultural forces, just as the labia puff is."],["p","Ultimately, most of the women who are getting this procedure say they do it to feel better about themselves, so they can enjoy their bodies more. While the labia puff doesn’t anatomically enhance sexual pleasure (there are other treatments for that), Dr. Milhouse says it can have a real psychological impact, giving women the confidence to relax and enjoy themselves more in bed. “People say, ‘Why do you even care what you look like down there?’ But when someone knows they look a certain way, they feel a certain way,” Dr. Milhouse explains. “I had a patient who, after her procedure, was like, ‘I’m getting turned on just looking at myself and thinking about what I had done.’” How many people who’ve gotten filler in their face can say that?"],["p",["em","Additional reporting by Allure editors"]],["hr"],["p",["strong","More on injectables:"]],["ul",["li",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ffacial-fillers-information-guide","target":"_blank","isExternal":false},"The Complete Guide to Facial Fillers"]],["li",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Finjectable-breast-implants-mia-femtech","target":"_blank","isExternal":false},"Is There Really Such a Thing as Injectable Breast Implants?"]],["li",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ftoo-much-filler-effects","target":"_blank","isExternal":false},"What Happens When You’ve Gotten Filler for Years—and Then Stop?"]]],["hr"],["p",["strong","Now watch Suni Lee's makeup routine."]],["inline-embed",{"props":{"dangerousCaption":"","height":"","scriptUrl":"https:\u002F\u002Fplayer.cnevids.com\u002Fscript\u002Fvideo\u002F671a887d13181542a6ed3c86.js","width":""},"level":"block","ref":"","type":"cneembed"}],["p",["em","Don't forget to follow Allure on ",["a",{"href":"https:\u002F\u002Fwww.instagram.com\u002Fallure\u002F","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.instagram.com\u002Fallure\u002F"},"isExternal":true},"Instagram"]," and ",["a",{"href":"https:\u002F\u002Fwww.tiktok.com\u002F@allure?lang=en","target":"_blank","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fwww.tiktok.com\u002F@allure?lang=en"},"isExternal":true},"TikTok"],"—and ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fnewsletter\u002Fsubscribe","target":"_blank","isExternal":false},"subscribe to our newsletter"]," to stay up to date on all things beauty."]]],"pageStructure":[["p",208],["cm-unit",0],["p",152],["p",73],["inline-embed",0,"cneinterlude"],["p",74],["ad",0],["p",87],["inline-embed",48,"callout"],["inline-embed",10,"callout"],["p",71],["native-ad",0],["p",145],["inline-embed",26,"callout"],["p",125],["p",99],["ad",0],["p",45],["p",98],["p",152],["p",77],["inline-embed",18,"callout"],["p",185],["ad",0],["p",64],["p",51],["p",77],["p",97],["p",46],["inline-embed",14,"callout"],["p",93],["ad",0],["p",76],["inline-embed",22,"callout"],["p",115],["p",130],["p",5],["hr",0],["p",3],["ul",52],["hr",0],["p",6],["inline-embed",200,"cneembed"],["p",28]],"hasAffiliateLinks":false,"affiliateLinksCount":0,"isCommerceContent":false,"channelMap":{"celebrity":"celebrity-trends","fashion":"shopping","fragrance":"perfume","free-stuff":"free-samples","hair":"hair-ideas","makeup":"makeup-looks","salon-spa":"salon-spa-reviews","editors-picks":"editors-favorites","cover-shoots":"cover-shoot","red-carpet-style":"red-carpet","trends":"fashion-trends","nails":"nail-ideas","anti-aging":"anti-aging-skin","body":"fitness-nutrition","mind":"mental-health","policy":"womens-policy-issues","spirit":"religion","sex":"sex-relationships","topic\u002Fbrows":"makeup","topic\u002Fcurly-hair":"hair","topic\u002Fdry-hair":"hair","topic\u002Ffine-hair":"hair","topic\u002Fhair-loss":"hair","topic\u002Fhair-treatments":"hair","topic\u002Fnail-polish":"nails","topic\u002Fnail-art":"nails","topic\u002Fnail-trends":"nails","topic\u002Fnail-tools":"nails","topic\u002Fbody-image":"wellness","topic\u002Fmental-health":"wellness","topic\u002Foral-care":"wellness","topic\u002Fbeauty-sales":"celebrity","topic\u002Fnew-launches":"celebrity","topic\u002Fexclusive":"celebrity","topic\u002Ftrends":"celebrity"},"contributorSpotLightProps":{"header":{"name":"Jennifer G. 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