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fill="currentColor"></path></svg></div><h1 class="CustomContentHero_title__LtKSE" aria-label="IMAGINATIVE, INSPIRED BRAND STORYTELLING"><span class="SlideUpText_SlideUpText__7e__h CustomContentHero_slideUpText__XFpMT" aria-hidden="true"><span style="transition:transform 800ms" class="SlideUpText_inner__dradZ" data-component="SlideUpText">IMAGINATIVE,</span></span><span class="SlideUpText_SlideUpText__7e__h CustomContentHero_slideUpText__XFpMT" aria-hidden="true"><span style="transition:transform 800ms" class="SlideUpText_inner__dradZ" data-component="SlideUpText">INSPIRED BRAND</span></span><span class="SlideUpText_SlideUpText__7e__h CustomContentHero_slideUpText__XFpMT" aria-hidden="true"><span style="transition:transform 800ms" class="SlideUpText_inner__dradZ" data-component="SlideUpText">STORYTELLING</span></span></h1></div><div class="CustomContentHero_circleImageContainerLink__TJyRY"><div class="CustomContentHero_circleImageContainer__m3MVW" data-component="renderImage"><img src="https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=1600&amp;h=1600&amp;q=80&amp;auto=format" srcSet="https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=768&amp;h=768&amp;q=88&amp;auto=format 768w, https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=1023&amp;h=1023&amp;q=88&amp;auto=format 1023w, https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=1600&amp;h=1600&amp;q=88&amp;auto=format 1600w, https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=2000&amp;h=2000&amp;q=88&amp;auto=format 2000w, https://cdn.sanity.io/images/20dqnjiy/production/c45dc9764093d2928cce58d5a73dc64bba9325fa-1922x1840.png?rect=41,0,1840,1840&amp;w=4000&amp;h=4000&amp;q=88&amp;auto=format 4000w" decoding="async" loading="lazy" class=" CustomContentHero_image__RhvXx" width="1600" height="1600" alt="Person holding yellow flowers in the jungle" data-component="BaseImage"/><svg viewBox="0 0 98 80" xmlns="http://www.w3.org/2000/svg" class="CustomContentHero_arrowRight__88RsW"><path fill-rule="evenodd" clip-rule="evenodd" d="M76.23 45.836H.708v-11.23h75.526L50.082 8.452 58.023.512 97.73 40.219 58.023 79.925l-7.941-7.94 26.148-26.15z" fill="currentColor"></path></svg></div></div></div></div></div><div class=" Container_Container__G2fbY" data-component="Container"><div class="page_container__btlvg" data-component="[page]"><div class=" ColumnText_ColumnText__jrpiC" data-component="ColumnText"><div data-cols="4" class="ColumnText_container__cToYL "><div class="ColumnText_column__qTlDo" data-component="renderColumn"></div><div class="ColumnText_column__qTlDo" data-component="renderColumn"><div class="ColumnText_topLine__YLW5G"></div><div class="ColumnText_columnContent__7bS5a"><div class=" Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p><strong>STRATEGY</strong></p><p>We&#x27;re experts in our audience — leveraging innovative ad products and data-backed insights we create ideas designed to resonate with specific audience segments.</p></div></div></div></div></div><div class="ColumnText_column__qTlDo" data-component="renderColumn"><div class="ColumnText_topLine__YLW5G"></div><div class="ColumnText_columnContent__7bS5a"><div class=" Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p><strong>STORYTELLING</strong></p><p>T Brand Studio, the content studio within New York Times Advertising, crafts award-winning multimedia branded storytelling about the interesting people, incredible places and inspirational ideas of today.</p></div></div></div></div></div><div class="ColumnText_column__qTlDo" data-component="renderColumn"><div class="ColumnText_topLine__YLW5G"></div><div class="ColumnText_columnContent__7bS5a"><div class=" Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p><strong>SCALE</strong></p><p>Millions of readers and listeners tune in every day, providing an unparalleled audience for your brand message.</p></div></div></div></div></div></div></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" Media_container__137KG " data-component="Media"><div class="Media_mediaWrapper__FoXE5"><div class="Media_media__2l2p9"><div class="Media_mediaOverlay__fjzOF"><div class="Media_mediaContent__FvdnW"><div class="Media_mediaElement__oIL0a" data-component="VideoPlayer"></div></div></div></div></div><div class="Media_descriptionWrapper__1YyRw"><div class="Media_description__mQ_Ro"></div></div></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" SectionHeadline_SectionHeadline__LoTB0 " data-component="SectionHeadline"><span class="SectionHeadline_title__fkazI">We’re an award-winning global team of talented creators.</span><span class="SectionHeadline_rightContent__5Ovai"><div class="SectionHeadline_content__ZA3I9"><div class=" Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p>Our ranks include dozens of the finest editors, designers, art directors, video and audio producers, creative technologists and more — trusted by the world&#x27;s most exacting brands to tell their stories to our audience.</p></div></div></div></div></span></div></div><div class="page_container__btlvg" data-component="[page]"><div id="id_storyCarousel_86eee39a8114" class=" StoryCarousel_StoryCarousel__6kRiL StoryCarousel_dark__fe8bA" role="region" aria-label="Story carousel - null" data-component="StoryCarousel"><div class="StoryCarousel_lines__cv_am"><div class="StoryCarousel_lineAnimationOverlay__clPE9"></div><button class="StoryCarousel_line__TasQl" aria-label="Go to slide 1" aria-pressed="true" data-component="StoryCarousel"><div class="StoryCarousel_lineInner__41ajp"></div></button><button class="StoryCarousel_line__TasQl" aria-label="Go to slide 2" aria-pressed="false" data-component="StoryCarousel"><div class="StoryCarousel_lineInner__41ajp"></div></button><button class="StoryCarousel_line__TasQl" aria-label="Go to slide 3" aria-pressed="false" data-component="StoryCarousel"><div class="StoryCarousel_lineInner__41ajp"></div></button></div><div class="StoryCarousel_images__mT5cK" style="padding-bottom:48%"><div class="StoryCarousel_imagesAnimationOverlay__Ap5Km"></div><button aria-label="Previous Slide" class="StoryCarousel_leftButton__bKJ7c undefined"></button><button aria-label="Next Slide" class="StoryCarousel_rightButton__NB7cN undefined"></button><div class="StoryCarousel_imageContainer__xJO9S" role="group" aria-label="story carousel image 1 of 3" data-component="StoryCarousel"><div data-component="BaseImage">VALIDATION ERROR: PLEASE CHECK CONSOLE </div></div><div class="StoryCarousel_imageContainer__xJO9S" role="group" aria-label="story carousel image 2 of 3" data-component="StoryCarousel"><div data-component="BaseImage">VALIDATION ERROR: PLEASE CHECK CONSOLE </div></div><div class="StoryCarousel_imageContainer__xJO9S" role="group" aria-label="story carousel image 3 of 3" data-component="StoryCarousel"><div data-component="BaseImage">VALIDATION ERROR: PLEASE CHECK CONSOLE </div></div></div><div class="StoryCarousel_creditText__Hk8UA"><div class="StoryCarousel_credit__x4rlp StoryCarousel_visible__HMYbY" data-component="StoryCarousel"></div><div class="StoryCarousel_credit__x4rlp StoryCarousel_invisible__hjiA4" data-component="StoryCarousel"></div><div class="StoryCarousel_credit__x4rlp StoryCarousel_invisible__hjiA4" data-component="StoryCarousel"></div></div></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" SectionHeadline_SectionHeadline__LoTB0 " data-component="SectionHeadline"><span class="SectionHeadline_title__fkazI">We create multimedia ecosystems of creative content to reach your audience where they are.</span></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" SideBySide_SideBySideWrapper__9xrNv undefined SideBySide_noEyebrow__RIJw5 " data-component="SideBySide"><div class=" SideBySide_SideBySide__nwWyX SideBySide_left___3Npu " id="id_SideBySide_e9c96e8a9c79"><div class="ImageSlideIn_ImageSlideIn__1lgOa ImageSlideIn_left__snBcN SideBySide_imageWrapper__EtxD7 " data-component="ImageSlideIn"><div class="ImageSlideIn_image__YMFju"><span class="ImageSlideIn_imageOverlay__QD0Gp"><span class="ImageSlideIn_imageContent__1WxV0 ImageSlideIn_left__snBcN"><img src="https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,8,5658,4152&amp;w=1570&amp;h=1152&amp;q=80&amp;auto=format" srcSet="https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,6,5658,4155&amp;w=768&amp;h=564&amp;q=88&amp;auto=format 768w, https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,7,5658,4154&amp;w=1023&amp;h=751&amp;q=88&amp;auto=format 1023w, https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,8,5658,4152&amp;w=1600&amp;h=1174&amp;q=88&amp;auto=format 1600w, https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,7,5658,4153&amp;w=2000&amp;h=1468&amp;q=88&amp;auto=format 2000w, https://cdn.sanity.io/images/20dqnjiy/production/cb8f2a8b8fdba646921d6cb2873a5f2215097a40-5658x4168.png?rect=0,8,5658,4152&amp;w=4000&amp;h=2935&amp;q=88&amp;auto=format 4000w" decoding="async" loading="lazy" width="1570" height="1152" alt="" data-component="BaseImage"/></span></span></div></div><div class="SideBySide_text__Cj0TQ false"><div class="SideBySide_dividerWrapper__c9X_Z"><div class="SideBySide_divider___hDg4"></div></div><span class="SideBySide_content__U8ebv"><div class=" Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p>Our distinctive native ad products give an edge, and allow our creative teams to create the most thoughtful and innovative content experiences in the industry.</p></div></div></div></span></div></div></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" BoxCTA_BoxCTA__PDK_6" data-component="BoxCTA"><img src="https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2744,1360&amp;w=1376&amp;h=682&amp;q=80&amp;auto=format" srcSet="https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=5,0,2741,1360&amp;w=768&amp;h=381&amp;q=88&amp;auto=format 768w, https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2744,1360&amp;w=1023&amp;h=507&amp;q=88&amp;auto=format 1023w, https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2744,1360&amp;w=1600&amp;h=793&amp;q=88&amp;auto=format 1600w, https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2745,1360&amp;w=2000&amp;h=991&amp;q=88&amp;auto=format 2000w, https://cdn.sanity.io/images/20dqnjiy/production/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2743,1360&amp;w=4000&amp;h=1983&amp;q=88&amp;auto=format 4000w" decoding="async" loading="lazy" class="BoxCTA_backgroundImage__PJbod" width="1376" height="682" alt="NYT" data-component="BaseImage"/><div class="BoxCTA_yellow__OHtlq BoxCTA_innerContainer__t9_H_"><div class="BoxCTA_card__Gy8Va BoxCTA_yellow__OHtlq"></div><div class="BoxCTA_textContent__zWN_T"><div class="BoxCTA_heading___IAQU">OUR STORYTELLING COMMITMENT</div><div class="BoxCTA_contentContainer__50imo"><div class="BoxCTA_content__ew9ab Blocks_Blocks__F_3l5" data-component="Blocks"><div class="Block_Block__SY47z" data-component="Block"><div><p>Storytelling is one of the most effective ways to build empathy.</p><p>As T Brand Studio aids brands in making an impact in the world, we remain committed to recognizing and dismantling inequities in our process and the creation of content.</p><p>Our foremost responsibility is to thoughtfully and respectfully reflect the world through a deep understanding of audience insights and deliver compelling and representative stories.</p><p>We know crafting the best branded stories in the world requires grasping the importance of diversity and inclusion as inextricably tied elements of our storytelling.</p></div></div></div></div></div></div></div></div><div class="page_container__btlvg" data-component="[page]"><div class=" Grid_Grid__K7R26 " data-component="Grid"><div class="Grid_container___GSpV"><div class="Grid_header__nOszJ"><div class="Grid_title__MkrEF">Case Studies</div></div><div class="Grid_content__rTyWE"><div class="Grid_loadMoreButtonContainer__wNmwd"><button><div class=" LoadMoreButton_LoadMoreButton__qdl8K" aria-label="Load More" role="button" data-component="LoadMoreButton"><div class="LoadMoreButton_loadText__5buSQ LoadMoreButton_loadMoreText___uuTZ"><span>Load More</span><span>Show Less</span></div><span 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