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Metadata Fundamentals for Marketing Technology and Content Composition | Henry Stewart
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field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><strong>Optimizing metadata makes all the difference.</strong></p> <p><strong>Metadata matters</strong> because it gives <strong>structure </strong>and meaning to the data associated with all that we do in our business and personal transactions.</p> <p><strong>Metadata matters</strong> because it defines your content and your consumers at any given moment. It is about <strong>meaning</strong> and must change with societal norms in a respectful and inclusive manner. Business needs, user needs, and language change … <strong>your metadata needs to adapt to stay relevant.</strong></p> <p>If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, and the building for its content. Metadata enables us to understand what, when, where, and how data is used throughout all systems in marketing technology and content management.</p> <hr /> <h3><span style="color:rgb(0, 51, 153)">Sign up for this course and receive the following...</span></h3> <ul> <li>Four detailed sessions exploring the the basics of taxonomy to the advanced concepts of ontology</li> <li>Sessions are available online in self paced modules</li> <li>Teaching by metadata expert <strong>John Horodyski</strong></li> <li>Each session is 75 minutes including 25 minutes to query John</li> <li>A Certificate of Participation - evidencing your commitment to developing knowledge and skills</li> <li><strong>Unable to attend all sessions or joining partway through? Recordings will be available to all registrants</strong></li> </ul> <hr /> <h3><span style="color:rgb(0, 51, 153)">About the course</span></h3> <div> <p><strong>This in-depth online series</strong> focuses on the details of the <em>what, the how, and the why of Metadata in DAM and in all content management systems, and how it serves as the foundation for managing content.</em></p> <p>This series will help you communicate your metadata needs for the successful implementation of every content-related digital strategy – whatever the goal.</p> <hr /> <h3><span style="color:rgb(0, 51, 153)">Schedule</span></h3> <p><a href="https://www.henrystewartconferences.com/events/metadata-fundamentals-marketing-tech/course_summary">Session 1: April 30, 2025 - Fundamentals of Metadata Part 1</a><br /> <a href="https://www.henrystewartconferences.com/events/metadata-fundamentals-marketing-tech/course_summary">Session 2: May 7, 2025 - Fundamentals of Metadata Part 2</a><br /> <a href="https://www.henrystewartconferences.com/events/metadata-fundamentals-marketing-tech/course_summary">Session 3: May 14, 2025 - Taxonomy</a><br /> <a href="https://www.henrystewartconferences.com/events/metadata-fundamentals-marketing-tech/course_summary">Session 4: May 21, 2025 - Metadata Development, Improvement, and Strategy</a></p> <p><strong>You can view the full series summary <a href="https://www.henrystewartconferences.com/events/metadata-fundamentals-marketing-tech/course_summary"><span style="color:#3d7eff">here</span></a>. </strong></p> </div> </div></div></div> </div> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-3 right"> <div class="side-right-wrapper"> <h3 class="date">April – May, 2025</h3> <h4 class="location">Online Educational Series</h4> <div class="side-menu"> <div class="active"><a href="/events/metadata-fundamentals-marketing-tech/">Home</a></div> <div class=""><a href="/events/metadata-fundamentals-marketing-tech/course_summary">Course Summary</a></div> <div class=""><a href="/events/metadata-fundamentals-marketing-tech/course_leader">Course Leader</a></div> <div class=""><a href="/events/metadata-fundamentals-marketing-tech/pricing">Pricing & How to Register</a></div> <div class=""><a href="/events/metadata-fundamentals-marketing-tech/keep_me_updated">Henry Stewart Community</a></div> <div class=""><a href="/events/metadata-fundamentals-marketing-tech/contact_us">Contact Us</a></div> </div> <div class="sponsor-block"> </div> </div> </div> </div> </div> <!-- /#main --> </div> <!-- /#main-wrapper --> <script src="//r1.dotdigital-pages.com/resources/sharing/popoverv2.js?sharing=lp-popover&domain=r1.dotdigital-pages.com&id=45YE-DCD%2Fdampaidwebinars%22&delay=0&mobile=&keydismiss=&width=600"></script> <div id="bottom" style="background-image: url(https://www.henrystewartconferences.com/sites/default/files/styles/banner/public/HSEvents_Image-Assets_04Events_Footer.png?itok=SeR_ZOAg);"> <div id="footer-wrapper" class="container events"> <div class="row"> <div class="col-sm-4"> <div class="social-links"> <h3>Join the conversation</h3> <a href="https://www.linkedin.com/company/101872?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A101872%2Cidx%3A3-2-9%2CtarId%3A1467717983821%2Ctas%3Ahenry%20stewart" target="_blank"> <span class="fa-stack fa-2x"> <i class="fa fa-linkedin fa-stack-1x"></i> </span> </a> <a href="https://twitter.com/henrystewartdam" target="_blank"> <span class="fa-stack fa-2x"> <i class="fa fa-twitter fa-stack-1x"></i> </span> </a> <a href="https://www.instagram.com/henrystewartevents/?hl=en" target="_blank"> <span class="fa-stack fa-2x"> <i class="fa fa-instagram fa-stack-1x"></i> </span> </a> <a href="https://www.facebook.com/henrystewartdam/" target="_blank"> <span class="fa-stack fa-2x"> <i class="fa fa-facebook-f fa-stack-1x"></i> </span> </a> <a href="https://www.youtube.com/user/HenryStewartDAM " target="_blank"> <span class="fa-stack fa-2x"> <i class="fa fa-youtube-play fa-stack-1x"></i> </span> </a> </div> <div class="contact-us"> <p><strong>CONTACT US</strong><br /> Ruskin House, 40-41 Museum Street, London WC1A 1LT, UK</p> </div> </div> </div> <div class="copyright"> <div class="menu"> <ul class="links"><li class="menu-439 first"><a href="/conferences/privacy-policy" target="_blank">Privacy Policy</a></li> <li class="menu-442"><a href="/conferences/cookies" target="_blank">Cookies</a></li> <li class="menu-440"><a href="/conferences/terms-and-conditions" target="_blank">Terms & Conditions</a></li> <li class="menu-441"><a href="/conferences/accessibility" target="_blank">Accessibility</a></li> <li class="menu-853 last"><a href="/conferences/code-conduct" target="_blank">Code of Conduct</a></li> </ul> </div> <div class="notice"> <p>Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. 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