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Payload: The Next.js Headless CMS and App Framework

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href="https://www.googletagmanager.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><title>Payload: The Next.js Headless CMS and App Framework</title><meta name="description" content="Built with TypeScript and React, Payload is an open-source headless CMS and application framework. Build anything."/><meta property="og:title" content="Payload: The Next.js Headless CMS and App Framework"/><meta property="og:description" content="Built with TypeScript and React, Payload is an open-source headless CMS and application framework. Build anything."/><meta property="og:url" content="https://payloadcms.com"/><meta property="og:site_name" content="Payload"/><meta property="og:image" content="https://payloadcms.com/images/og-image.jpg"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:creator" content="@payloadcms"/><meta name="twitter:title" content="Payload: The Next.js Headless CMS and App Framework"/><meta name="twitter:description" content="Built with TypeScript and React, Payload is an open-source headless CMS and application framework. Build anything."/><meta name="twitter:image" content="https://payloadcms.com/images/og-image.jpg"/><link rel="apple-touch-icon" href="/apple-icon.png?1be71cc371876318" type="image/png" sizes="180x180"/><link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@docsearch/css@3"/><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_c1e5c9 __variable_b25fb2"><style type="text/css">.react-css-grid__grid { display: grid; column-gap: 3rem; row-gap: 4rem; }.react-css-grid__grid--xl-cols-1 { grid-template-columns: repeat(1, 1fr); }.react-css-grid__grid--xl-cols-2 { grid-template-columns: repeat(2, 1fr); }.react-css-grid__grid--xl-cols-3 { grid-template-columns: repeat(3, 1fr); }.react-css-grid__grid--xl-cols-4 { grid-template-columns: repeat(4, 1fr); }.react-css-grid__grid--xl-cols-5 { grid-template-columns: repeat(5, 1fr); }.react-css-grid__grid--xl-cols-6 { grid-template-columns: repeat(6, 1fr); }.react-css-grid__grid--xl-cols-7 { grid-template-columns: repeat(7, 1fr); }.react-css-grid__grid--xl-cols-8 { grid-template-columns: repeat(8, 1fr); }.react-css-grid__grid--xl-cols-9 { grid-template-columns: repeat(9, 1fr); }.react-css-grid__grid--xl-cols-10 { grid-template-columns: repeat(10, 1fr); }.react-css-grid__grid--xl-cols-11 { grid-template-columns: repeat(11, 1fr); }.react-css-grid__grid--xl-cols-12 { grid-template-columns: repeat(12, 1fr); }.react-css-grid__cell--xl-col-start-1 { grid-column-start: 1; }.react-css-grid__cell--xl-col-start-2 { grid-column-start: 2; }.react-css-grid__cell--xl-col-start-3 { grid-column-start: 3; }.react-css-grid__cell--xl-col-start-4 { grid-column-start: 4; }.react-css-grid__cell--xl-col-start-5 { grid-column-start: 5; }.react-css-grid__cell--xl-col-start-6 { grid-column-start: 6; }.react-css-grid__cell--xl-col-start-7 { grid-column-start: 7; }.react-css-grid__cell--xl-col-start-8 { grid-column-start: 8; }.react-css-grid__cell--xl-col-start-9 { grid-column-start: 9; }.react-css-grid__cell--xl-col-start-10 { grid-column-start: 10; }.react-css-grid__cell--xl-col-start-11 { grid-column-start: 11; }.react-css-grid__cell--xl-col-start-12 { grid-column-start: 12; }.react-css-grid__cell--xl-col-end-1 { grid-column-end: span 1; }.react-css-grid__cell--xl-col-end-2 { grid-column-end: span 2; }.react-css-grid__cell--xl-col-end-3 { grid-column-end: span 3; }.react-css-grid__cell--xl-col-end-4 { grid-column-end: span 4; }.react-css-grid__cell--xl-col-end-5 { grid-column-end: span 5; }.react-css-grid__cell--xl-col-end-6 { grid-column-end: span 6; }.react-css-grid__cell--xl-col-end-7 { grid-column-end: span 7; }.react-css-grid__cell--xl-col-end-8 { grid-column-end: span 8; }.react-css-grid__cell--xl-col-end-9 { grid-column-end: span 9; }.react-css-grid__cell--xl-col-end-10 { grid-column-end: span 10; }.react-css-grid__cell--xl-col-end-11 { grid-column-end: span 11; }.react-css-grid__cell--xl-col-end-12 { grid-column-end: span 12; } @media (max-width: 1680px) { .react-css-grid__grid { display: grid; column-gap: 2rem; row-gap: 2rem; } .react-css-grid__grid--l-cols-1 { grid-template-columns: repeat(1, 1fr); }.react-css-grid__grid--l-cols-2 { grid-template-columns: repeat(2, 1fr); }.react-css-grid__grid--l-cols-3 { grid-template-columns: repeat(3, 1fr); }.react-css-grid__grid--l-cols-4 { grid-template-columns: repeat(4, 1fr); }.react-css-grid__grid--l-cols-5 { grid-template-columns: repeat(5, 1fr); }.react-css-grid__grid--l-cols-6 { grid-template-columns: repeat(6, 1fr); }.react-css-grid__grid--l-cols-7 { grid-template-columns: repeat(7, 1fr); }.react-css-grid__grid--l-cols-8 { grid-template-columns: repeat(8, 1fr); }.react-css-grid__grid--l-cols-9 { grid-template-columns: repeat(9, 1fr); }.react-css-grid__grid--l-cols-10 { grid-template-columns: repeat(10, 1fr); }.react-css-grid__grid--l-cols-11 { grid-template-columns: repeat(11, 1fr); }.react-css-grid__grid--l-cols-12 { grid-template-columns: repeat(12, 1fr); } .react-css-grid__cell--l-col-start-1 { grid-column-start: 1; }.react-css-grid__cell--l-col-start-2 { grid-column-start: 2; }.react-css-grid__cell--l-col-start-3 { grid-column-start: 3; }.react-css-grid__cell--l-col-start-4 { grid-column-start: 4; }.react-css-grid__cell--l-col-start-5 { grid-column-start: 5; }.react-css-grid__cell--l-col-start-6 { grid-column-start: 6; }.react-css-grid__cell--l-col-start-7 { grid-column-start: 7; }.react-css-grid__cell--l-col-start-8 { grid-column-start: 8; }.react-css-grid__cell--l-col-start-9 { grid-column-start: 9; }.react-css-grid__cell--l-col-start-10 { grid-column-start: 10; }.react-css-grid__cell--l-col-start-11 { grid-column-start: 11; }.react-css-grid__cell--l-col-start-12 { grid-column-start: 12; } .react-css-grid__cell--l-col-end-1 { grid-column-end: span 1; }.react-css-grid__cell--l-col-end-2 { grid-column-end: span 2; }.react-css-grid__cell--l-col-end-3 { grid-column-end: span 3; }.react-css-grid__cell--l-col-end-4 { grid-column-end: span 4; }.react-css-grid__cell--l-col-end-5 { grid-column-end: span 5; }.react-css-grid__cell--l-col-end-6 { grid-column-end: span 6; }.react-css-grid__cell--l-col-end-7 { grid-column-end: span 7; }.react-css-grid__cell--l-col-end-8 { grid-column-end: span 8; }.react-css-grid__cell--l-col-end-9 { grid-column-end: span 9; }.react-css-grid__cell--l-col-end-10 { grid-column-end: span 10; }.react-css-grid__cell--l-col-end-11 { grid-column-end: span 11; }.react-css-grid__cell--l-col-end-12 { grid-column-end: span 12; } } @media (max-width: 1024px) { .react-css-grid__grid { display: grid; column-gap: 2rem; row-gap: 1rem; } .react-css-grid__grid--m-cols-1 { grid-template-columns: repeat(1, 1fr); }.react-css-grid__grid--m-cols-2 { grid-template-columns: repeat(2, 1fr); }.react-css-grid__grid--m-cols-3 { grid-template-columns: repeat(3, 1fr); }.react-css-grid__grid--m-cols-4 { grid-template-columns: repeat(4, 1fr); }.react-css-grid__grid--m-cols-5 { grid-template-columns: repeat(5, 1fr); }.react-css-grid__grid--m-cols-6 { grid-template-columns: repeat(6, 1fr); }.react-css-grid__grid--m-cols-7 { grid-template-columns: repeat(7, 1fr); 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20homepage%20live%20preview%20hero.png&amp;w=3840&amp;q=90"/></div><div class="MediaStack_mediaTwo__qFb_r"><img alt="Payload app structure and config" loading="lazy" width="3200" height="1973" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=256&amp;q=90 256w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=384&amp;q=90 384w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=640&amp;q=90 640w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=750&amp;q=90 750w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fconfig.webp&amp;w=3840&amp;q=90"/></div></div></div></div><div class="HomeNew_logoShowcaseWrapper__g8m4l grid Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="RichText_richText__uefD_"><p class="LargeBody_largeBody__iNkda">Payload is the open-source Next.js backend used in production by the most innovative companies on earth.</p></div><div class="LogoShowcase_logoGrid__w0ZYR"><svg xmlns="http://www.w3.org/2000/svg" class="LogoShowcase_crosshairTop__TUoCi icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg><svg xmlns="http://www.w3.org/2000/svg" class="LogoShowcase_crosshairBottom__vDkn9 icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg></div></div><div aria-hidden="true" class="BackgroundGrid_backgroundGrid__oXHXt grid" style="z-index:-2"><div class="BackgroundGrid_column__Q_qjH cols-4" style="background:linear-gradient(to bottom, transparent 80px, var(--theme-border-color) 240px)"></div><div class="BackgroundGrid_column__Q_qjH cols-4" style="background:linear-gradient(to bottom, transparent 160px, var(--theme-border-color) 240px)"></div><div class="BackgroundGrid_column__Q_qjH cols-4" style="background:linear-gradient(to bottom, transparent 200px, var(--theme-border-color) 240px)"></div><div class="BackgroundGrid_column__Q_qjH cols-4" style="background:linear-gradient(to bottom, transparent 160px, var(--theme-border-color) 240px)"></div><div class="BackgroundGrid_column__Q_qjH cols-4" style="background:linear-gradient(to bottom, transparent 80px, var(--theme-border-color) 240px)"></div></div></div><div class="ChangeHeaderTheme_observerContainer__1AXhI"><div class="ChangeHeaderTheme_stickyObserver__ncrhx" data-theme="dark"></div></div></div><div class="HomeNew_backgroundGradient__Gqlhy BackgroundGradient_backgroundGradientWrapper__VhcUn"><!--$--><video autoPlay="" loop="" muted="" playsInline="" src="https://l4wlsi8vxy8hre4v.public.blob.vercel-storage.com/video/glass-animation-5-f0gPcjmKFIV3ot5MGOdNy2r4QHBoXt.mp4"></video><!--/$--></div><div class="ChangeHeaderTheme_observerContainer__1AXhI"><div class="ChangeHeaderTheme_stickyObserver__ncrhx" data-theme="dark"></div></div></div><div><div class="ChangeHeaderTheme_headerObserver__fftyw"><div class="BlockWrapper_blockWrapper__tgInw BlockWrapper_theme-dark__lvfzx BlockWrapper_padding-top-small__HSsFh BlockWrapper_padding-bottom-large__8X_KO BlockWrapper_setPadding___sfMr BlockWrapper_background-transparent__OEl4E" data-theme="dark"><div aria-hidden="true" class="BackgroundGrid_backgroundGrid__oXHXt grid" style="z-index:0"><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div></div><div class="Statement_statementWrap__oWZk2 Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="grid"><div class="cols-8 start-5 cols-m-8 start-m-1"><div class="RichText_richText__uefD_ Statement_content__QjJ9C"><h2 style="text-align:center">Code-first for developers.<br/>Content-first for marketers.</h2></div></div></div><div class="Statement_assetWrap__qA71s grid"><div class="cols-16 cols-m-8 Statement_fullMedia__tBg1o"><div class="cols-16 cols-m-8"><img alt="A collage of Payload admin panel components." loading="lazy" width="3840" height="2587" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=48&amp;q=90 48w, 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2F3.0%20collage-2.webp&amp;w=3840&amp;q=90"/></div></div></div></div></div><div class="ChangeHeaderTheme_observerContainer__1AXhI"><div class="ChangeHeaderTheme_stickyObserver__ncrhx" data-theme="dark"></div></div></div><div class="ChangeHeaderTheme_headerObserver__fftyw"><div class="BlockWrapper_blockWrapper__tgInw BlockWrapper_theme-dark__lvfzx BlockWrapper_setPadding___sfMr" data-theme="dark"><div class="HoverHighlights_gutter__bSNSo Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="HoverHighlights_wrapper__EIoqn grid"><div class="cols-8 cols-m-4 cols-s-8 HoverHighlights_highlightWrap__JGASx"><span>Use Payload to build anything. Or everything.</span><div class="HoverHighlights_highlightList__R_hxf"><div class="HoverHighlights_highlightText__gjg89 HoverHighlights_activeHighlight__VJkvp"><a class="HoverHighlights_highlightText__gjg89" id="" href="/use-cases/headless-cms">Headless CMS<svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="HoverHighlights_arrow__W_f9_ icons_icon__6EVpU icons_large__tRw9w icons_bold__Y25IS"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></a><div class="HoverHighlights_highlightMediaTop__MeK_n"></div><div class="HoverHighlights_highlightMediaBottom__tSexH"><div class="HoverHighlights_media__RRger HoverHighlights_mediaBottom__XgwAP"><img alt="A screenshot of live preview." loading="lazy" width="1800" height="1440" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=256&amp;q=90 256w, 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-cms-new-1.png&amp;w=3840&amp;q=90"/></div></div></div><div class="HoverHighlights_highlightText__gjg89 HoverHighlights_afterActive__Dm2Wb"><a class="HoverHighlights_highlightText__gjg89" id="" href="/use-cases/headless-ecommerce">Headless eCommerce<svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="HoverHighlights_arrow__W_f9_ icons_icon__6EVpU icons_large__tRw9w icons_bold__Y25IS"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></a><div class="HoverHighlights_highlightMediaTop__MeK_n"><div class="HoverHighlights_media__RRger HoverHighlights_mediaTop__ZtL6c"><img alt="An array of product block fields." loading="lazy" width="1800" height="1587" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_hasDarkModeFallback__JQBjj Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=96&amp;q=90 96w, 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-ecom-1-new-light.png&amp;w=3840&amp;q=90"/><img alt="An array of product block fields." loading="lazy" width="1800" height="1587" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_hasDarkModeFallback__JQBjj Image_themeDark__IAQXs" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-light.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-light.png&amp;w=3840&amp;q=90"/><img alt="A group of collapsible fields for a product specification." loading="lazy" width="1800" height="1500" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_hasDarkModeFallback__JQBjj Image_themeDark__IAQXs" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=48&amp;q=90 48w, 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/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-etb-02-new-dark.png&amp;w=3840&amp;q=90"/></div></div></div><div class="HoverHighlights_highlightText__gjg89 HoverHighlights_afterActive__Dm2Wb"><a class="HoverHighlights_highlightText__gjg89" id="" href="/use-cases/digital-asset-management">Digital Asset Management<svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="HoverHighlights_arrow__W_f9_ icons_icon__6EVpU icons_large__tRw9w icons_bold__Y25IS"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></a><div class="HoverHighlights_highlightMediaTop__MeK_n"></div><div class="HoverHighlights_highlightMediaBottom__tSexH"><div class="HoverHighlights_media__RRger HoverHighlights_mediaBottom__XgwAP"><img alt="A mockup of folder view." loading="lazy" width="1800" height="1440" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=256&amp;q=90 256w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=384&amp;q=90 384w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=640&amp;q=90 640w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=750&amp;q=90 750w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhh-dam-new-1.png&amp;w=3840&amp;q=90"/></div></div></div></div><span></span><a class="HoverHighlights_button__iu91U Button_button__wfofQ Button_appearance--default__nTa33 Button_size--default__jqMIl Button_hideHorizontalBorders__gB_oR" id="" href="/talk-to-us"><div class="Button_contentWrapper__mE9xv"><div class="Button_content__Jc_mR Button_defaultLabel__HnpuU"><div class="Button_label__SZuwd">Schedule a demo</div><div class="Button_spacer__2HcRG"></div><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="Button_icon__6so9o Button_icon--arrow__GbPeb icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div><div aria-hidden="true" class="Button_content__Jc_mR Button_hoverLabel__R77Zz"><div class="Button_label__SZuwd">Schedule a demo</div><div class="Button_spacer__2HcRG"></div><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="Button_icon__6so9o Button_icon--arrow__GbPeb icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></div></a></div></div></div><div aria-hidden="true" class="BackgroundScanline_wrapper__TTtqa HoverHighlights_rightMargin__weu4q"><div class="BackgroundScanline_backgroundScanline__iS5AQ"></div></div><div aria-hidden="true" class="BackgroundGrid_backgroundGrid__oXHXt grid" style="z-index:0"><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div></div></div><div class="ChangeHeaderTheme_observerContainer__1AXhI"><div class="ChangeHeaderTheme_stickyObserver__ncrhx" data-theme="dark"></div></div></div><div class="ChangeHeaderTheme_headerObserver__fftyw"><div class="BlockWrapper_blockWrapper__tgInw BlockWrapper_theme-dark__lvfzx BlockWrapper_padding-top-large__PZAkH BlockWrapper_padding-bottom-small__Mvd3r BlockWrapper_setPadding___sfMr Slider_slider__zDLu5" data-theme="dark"><div aria-hidden="true" class="BackgroundGrid_backgroundGrid__oXHXt grid" style="z-index:0"><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div></div><div class="grid Slider_introContent__TOsgJ Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="cols-12 cols-m-8"><div class="RichText_richText__uefD_"><h2>From Fortune 500 companies to independent developers, Payload is the answer to &#x27;build vs. buy&#x27;.</h2></div></div><div class="cols-4 start-13 cols-m-8 start-m-1"></div></div><div class="Slider_trackWrap__R3NJx"><div id="slider-track_:R1ouqtd6lfb:" aria-live="off" class="Slider_sliderTrack__gi8_5" style="position:relative;display:flex;overflow-x:scroll;-webkit-overflow-scrolling:touch"><div role="group" aria-roledescription="slide" aria-label="1 of 0" class="Slider_slide__gu4Jv Slider_quoteSlide__3W4wg" style="flex-shrink:0"><div class="QuoteCard_quoteCard__dAe8g QuoteCard_isActive__Kmvsn"><h3 class="QuoteCard_quote__offLH"><span class="QuoteCard_closingQuote__MdKwu">“</span>Utilizing Payload enabled us to implement our digital postcards tool quickly and easily, engaging thousands of K-12 students.<span class="QuoteCard_closingQuote__MdKwu">”</span></h3><div class="QuoteCard_credit__5Boro">Heather Nelson<span>, <!-- -->Director, Blue Origin</span></div><div class="QuoteCard_logoWrap__gqunV"><div><img alt="Blue Origin Club for the Future Logo" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" src="https://l4wlsi8vxy8hre4v.public.blob.vercel-storage.com/clubforthefuture-light-1.svg"/></div><a class="QuoteCard_arrowWrap__tXfwk" id="" href="/case-studies/blue-origin-club-for-the-future"><span class="QuoteCard_linkLabel__hiLgL">Case Study</span><div class="QuoteCard_arrow__dQHWa"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></a></div></div></div><div role="group" aria-roledescription="slide" aria-label="2 of 0" class="Slider_slide__gu4Jv Slider_quoteSlide__3W4wg" style="flex-shrink:0"><div class="QuoteCard_quoteCard__dAe8g QuoteCard_isActive__Kmvsn"><h3 class="QuoteCard_quote__offLH"><span class="QuoteCard_closingQuote__MdKwu">“</span>Building with Payload can be done quickly and effectively, thanks to its code-based customization and developer-friendly features.<span class="QuoteCard_closingQuote__MdKwu">”</span></h3><div class="QuoteCard_credit__5Boro">Sowmya Reddy Peta<span>, <!-- -->Engineer, Microsoft</span></div><div class="QuoteCard_logoWrap__gqunV"><div><img alt="Microsoft logo" loading="lazy" width="172" height="36" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=256&amp;q=90 256w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=384&amp;q=90 384w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=640&amp;q=90 640w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=750&amp;q=90 750w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fmicrosoft-light.png&amp;w=3840&amp;q=90"/></div><a class="QuoteCard_arrowWrap__tXfwk" id="" href="/case-studies/microsoft"><span class="QuoteCard_linkLabel__hiLgL">Case Study</span><div class="QuoteCard_arrow__dQHWa"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></a></div></div></div><div role="group" aria-roledescription="slide" aria-label="3 of 0" class="Slider_slide__gu4Jv Slider_quoteSlide__3W4wg" style="flex-shrink:0"><div class="QuoteCard_quoteCard__dAe8g"><h3 class="QuoteCard_quote__offLH"><span class="QuoteCard_closingQuote__MdKwu">“</span>Payload had all the core features we needed to get started quickly, and the flexibility to make it our own as we build a world-class editing experience.<span class="QuoteCard_closingQuote__MdKwu">”</span></h3><div class="QuoteCard_credit__5Boro">Matt Dean<span>, <!-- -->Sr. Engineer, Hello Bello</span></div><div class="QuoteCard_logoWrap__gqunV"><div><img alt="Hello Bello logo" loading="lazy" width="75" height="87" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=256&amp;q=90 256w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=384&amp;q=90 384w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=640&amp;q=90 640w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=750&amp;q=90 750w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Fhellobello-light.png&amp;w=3840&amp;q=90"/></div><a class="QuoteCard_arrowWrap__tXfwk" id="" href="/case-studies/hello-bello"><span class="QuoteCard_linkLabel__hiLgL">Case Study</span><div class="QuoteCard_arrow__dQHWa"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></a></div></div></div><div role="group" aria-roledescription="slide" aria-label="4 of 0" class="Slider_slide__gu4Jv Slider_quoteSlide__3W4wg" style="flex-shrink:0"><div class="QuoteCard_quoteCard__dAe8g"><h3 class="QuoteCard_quote__offLH"><span class="QuoteCard_closingQuote__MdKwu">“</span>We were impressed by the built-in flexibility and extensibility that kept our development workflow agile and in sync with marketing needs.<span class="QuoteCard_closingQuote__MdKwu">”</span></h3><div class="QuoteCard_credit__5Boro">Duncan Van Keulen<span>, <!-- -->Developer, Tekton</span></div><div class="QuoteCard_logoWrap__gqunV"><div><img alt="Tekton logo" loading="lazy" width="153" height="32" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=256&amp;q=90 256w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=384&amp;q=90 384w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=640&amp;q=90 640w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=750&amp;q=90 750w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=828&amp;q=90 828w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=1080&amp;q=90 1080w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=1200&amp;q=90 1200w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=1920&amp;q=90 1920w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=2048&amp;q=90 2048w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=3840&amp;q=90 3840w" src="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ftekton-light.png&amp;w=3840&amp;q=90"/></div><a class="QuoteCard_arrowWrap__tXfwk" id="" href="/case-studies/tekton"><span class="QuoteCard_linkLabel__hiLgL">Case Study</span><div class="QuoteCard_arrow__dQHWa"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></a></div></div></div><div role="group" aria-roledescription="slide" aria-label="5 of 0" class="Slider_slide__gu4Jv Slider_quoteSlide__3W4wg" style="flex-shrink:0"><div class="QuoteCard_quoteCard__dAe8g"><h3 class="QuoteCard_quote__offLH"><span class="QuoteCard_closingQuote__MdKwu">“</span>What we found so user-friendly was how simple the UI was to edit and manage content. Things were not hidden behind code.<span class="QuoteCard_closingQuote__MdKwu">”</span></h3><div class="QuoteCard_credit__5Boro">Frank Shi<span>, <!-- -->Co-founder, Paper Triangles</span></div><div class="QuoteCard_logoWrap__gqunV"><div><img alt="Paper Triangles logo" loading="lazy" width="87" height="76" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" src="https://l4wlsi8vxy8hre4v.public.blob.vercel-storage.com/papertriangles-light.svg"/></div><a class="QuoteCard_arrowWrap__tXfwk" id="" href="/case-studies/paper-triangles"><span class="QuoteCard_linkLabel__hiLgL">Case Study</span><div class="QuoteCard_arrow__dQHWa"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></div></a></div></div></div></div><div></div></div><div class="Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div class="Slider_sliderNav__Bh3VL"><button type="button" aria-label="Go to previous slide" aria-controls="slider-track_:R1ouqtd6lfb:" class="Slider_navButton__uL_zy Slider_prevButton__GsnNS" disabled=""><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU" style="transform:rotate(225deg)"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></button><button type="button" aria-label="Go to next slide" aria-controls="slider-track_:R1ouqtd6lfb:" class="Slider_navButton__uL_zy"><svg width="100%" height="100%" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg" class="icons_icon__6EVpU" style="transform:rotate(45deg)"><path d="M1 12L12.5 0.499965" class="icons_stroke__FrZ8d"></path><path d="M1 0.5H12.5V12" class="icons_stroke__FrZ8d"></path></svg></button></div></div><div style="position:relative"><div style="position:absolute;top:0;height:100%"></div></div></div><div class="ChangeHeaderTheme_observerContainer__1AXhI"><div class="ChangeHeaderTheme_stickyObserver__ncrhx" data-theme="dark"></div></div></div><div class="ChangeHeaderTheme_headerObserver__fftyw"><div class="BlockWrapper_blockWrapper__tgInw BlockWrapper_theme-dark__lvfzx BlockWrapper_padding-top-small__HSsFh BlockWrapper_padding-bottom-small__Mvd3r BlockWrapper_setPadding___sfMr MediaContentAccordion_mediaContentAccordion__g46ef" data-theme="dark"><div class="Gutter_leftGutter__UWO6t Gutter_rightGutter__qUzUU"><div aria-hidden="true" class="BackgroundGrid_backgroundGrid__oXHXt grid" style="z-index:0"><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div><div class="BackgroundGrid_column__Q_qjH cols-4"></div></div><div class="Desktop_desktopAccordionWrapper__pB9fb grid MediaContentAccordion_desktop__Bj_LQ"><div class="cols-4 start-1 cols-m-8"><div class="Desktop_introWrapper__3m67j"><h3 class="Desktop_heading___ntvw"><span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">Meet </span></span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">the </span></span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">CMS </span></span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">from </span></span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">the </span></span><span class="SplitAnimate_word__EOlDL word"><span class="SplitAnimate_innerWord__q_knP inner-word" style="transform:translateY(150%) rotate(10deg)">future</span></span></span></h3></div><div><div class="Desktop_collapsibleWrapper__6lyFK Desktop_activeLeftBorder__vvm3N"><button type="button" aria-expanded="false" aria-owns="collapsible-content_:R1j68uqtd6lfb:" aria-label="Toggle collapsible" id="collapsible-toggler_:R1j68uqtd6lfb:" class="collapsible__toggler Desktop_collapsibleToggler___T_Ir Desktop_activeItem__nbYJ9"><div class="Desktop_togglerTitle__Wbq86">Next.js Native</div><svg width="100%" height="100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_chevronDownIcon__KH6gt Desktop_rotateChevron__cASjG icons_icon__6EVpU icons_chevronDown__GdgA4"><path d="M1 1.12109L11 11.1211L21 1.12109" class="icons_stroke__FrZ8d"></path></svg></button><div id="collapsible-content_:R1j68uqtd6lfb:" aria-labelledby="collapsible-toggler_:R1j68uqtd6lfb:" role="region" class="collapsible__content Desktop_collapsibleContent__Pk_AO"><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="Desktop_contentWrapper__ZUHCw"><div class="RichText_richText__uefD_ Desktop_mediaDescription__o_gMs"><p>Get a full backend seamlessly built into your Next.js app.</p></div><a href="https://www.payloadcms.com/docs" class="Desktop_link__DnkCs" id="">Learn more<svg width="100%" height="100%" viewBox="0 0 13 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_arrowIcon__TNkCw icons_icon__6EVpU"><path d="M6.72028 1.43542L12 6.71516L6.72044 11.9947" stroke="white"></path><path d="M5.6173e-05 6.71424L11.9993 6.71442" stroke="white"></path></svg></a></div></div></div></div></div><div class="Desktop_collapsibleWrapper__6lyFK"><button type="button" aria-expanded="false" aria-owns="collapsible-content_:R2j68uqtd6lfb:" aria-label="Toggle collapsible" id="collapsible-toggler_:R2j68uqtd6lfb:" class="collapsible__toggler Desktop_collapsibleToggler___T_Ir"><div class="Desktop_togglerTitle__Wbq86">Visual Editing</div><svg width="100%" height="100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_chevronDownIcon__KH6gt icons_icon__6EVpU icons_chevronDown__GdgA4"><path d="M1 1.12109L11 11.1211L21 1.12109" class="icons_stroke__FrZ8d"></path></svg></button><div id="collapsible-content_:R2j68uqtd6lfb:" aria-labelledby="collapsible-toggler_:R2j68uqtd6lfb:" role="region" class="collapsible__content Desktop_collapsibleContent__Pk_AO"><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="Desktop_contentWrapper__ZUHCw"><div class="RichText_richText__uefD_ Desktop_mediaDescription__o_gMs"><p>Effortlessly build and visualize the look and feel of your content.</p></div></div></div></div></div></div><div class="Desktop_collapsibleWrapper__6lyFK"><button type="button" aria-expanded="false" aria-owns="collapsible-content_:R3j68uqtd6lfb:" aria-label="Toggle collapsible" id="collapsible-toggler_:R3j68uqtd6lfb:" class="collapsible__toggler Desktop_collapsibleToggler___T_Ir"><div class="Desktop_togglerTitle__Wbq86">RAG + Vector Embedding</div><svg width="100%" height="100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_chevronDownIcon__KH6gt icons_icon__6EVpU icons_chevronDown__GdgA4"><path d="M1 1.12109L11 11.1211L21 1.12109" class="icons_stroke__FrZ8d"></path></svg></button><div id="collapsible-content_:R3j68uqtd6lfb:" aria-labelledby="collapsible-toggler_:R3j68uqtd6lfb:" role="region" class="collapsible__content Desktop_collapsibleContent__Pk_AO"><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="Desktop_contentWrapper__ZUHCw"><div class="RichText_richText__uefD_ Desktop_mediaDescription__o_gMs"><p>Payload automatically gets your content RAG-ready with zero manual effort.</p></div><a class="Desktop_link__DnkCs" id="" href="/enterprise/ai-framework">Learn more<svg width="100%" height="100%" viewBox="0 0 13 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_arrowIcon__TNkCw icons_icon__6EVpU"><path d="M6.72028 1.43542L12 6.71516L6.72044 11.9947" stroke="white"></path><path d="M5.6173e-05 6.71424L11.9993 6.71442" stroke="white"></path></svg></a></div></div></div></div></div><div class="Desktop_collapsibleWrapper__6lyFK"><button type="button" aria-expanded="false" aria-owns="collapsible-content_:R4j68uqtd6lfb:" aria-label="Toggle collapsible" id="collapsible-toggler_:R4j68uqtd6lfb:" class="collapsible__toggler Desktop_collapsibleToggler___T_Ir"><div class="Desktop_togglerTitle__Wbq86">Define your schema in code</div><svg width="100%" height="100%" viewBox="0 0 22 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_chevronDownIcon__KH6gt icons_icon__6EVpU icons_chevronDown__GdgA4"><path d="M1 1.12109L11 11.1211L21 1.12109" class="icons_stroke__FrZ8d"></path></svg></button><div id="collapsible-content_:R4j68uqtd6lfb:" aria-labelledby="collapsible-toggler_:R4j68uqtd6lfb:" role="region" class="collapsible__content Desktop_collapsibleContent__Pk_AO"><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="Desktop_contentWrapper__ZUHCw"><div class="RichText_richText__uefD_ Desktop_mediaDescription__o_gMs"><p>Skip the hassle of building your own admin panel or using an ORM.</p></div><a class="Desktop_link__DnkCs" id="" href="/enterprise/enterprise-ai">Learn more<svg width="100%" height="100%" viewBox="0 0 13 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="Desktop_arrowIcon__TNkCw icons_icon__6EVpU"><path d="M6.72028 1.43542L12 6.71516L6.72044 11.9947" stroke="white"></path><path d="M5.6173e-05 6.71424L11.9993 6.71442" stroke="white"></path></svg></a></div></div></div></div></div></div></div><div class="Desktop_scanlineDesktopWrapper__CyYuE start-9 cols-8 start-m-1 cols-m-8" style="height:calc(0px + 8rem)"><div aria-hidden="true" class="BackgroundScanline_wrapper__TTtqa"><div class="BackgroundScanline_backgroundScanline__iS5AQ"></div></div><svg xmlns="http://www.w3.org/2000/svg" class="Desktop_crosshairTopOne__dxo4Y icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg><svg xmlns="http://www.w3.org/2000/svg" class="Desktop_crosshairTopTwo__4M3G8 icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg><svg xmlns="http://www.w3.org/2000/svg" class="Desktop_crosshairBottomOne__bI6dd icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg><svg xmlns="http://www.w3.org/2000/svg" class="Desktop_crosshairBottomTwo__WBROI icons_icon__6EVpU icons_large__tRw9w" width="20" height="21" viewBox="0 0 20 21" fill="none" stroke="currentColor"><path d="M10 0.332031V20.332"></path><path d="M0 10.332L20 10.332"></path></svg></div><div class="Desktop_mediaDesktopContainer__Ki7ZY start-7 cols-12 start-m-1 cols-m-8" style="opacity:1;width:calc(100% + 0px / 2)"><div><img alt="payload admin dashboard on a laptop with folder structure overlayed" loading="lazy" width="2291" height="1442" decoding="async" data-nimg="1" class="Image_placeholder__uf5AB Image_themeLight__GCSlz" style="color:transparent" sizes="(max-width: 768px) 768px, (max-width: 1024px) 1024px, (max-width: 1440px) 1440px" srcSet="/_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=16&amp;q=90 16w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=32&amp;q=90 32w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=48&amp;q=90 48w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=64&amp;q=90 64w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=96&amp;q=90 96w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=128&amp;q=90 128w, /_next/image?url=https%3A%2F%2Fl4wlsi8vxy8hre4v.public.blob.vercel-storage.com%2Ffolder%20structure%20mockup-1.webp&amp;w=256&amp;q=90 256w, 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