TY - JFULL AU - Ana Paula Monte and Christiane Fontenete PY - 2012/7/ TI - Balanced Scorecard in SMEs – A Proposal for Small Gas Stations in Portugal T2 - International Journal of Economics and Management Engineering SP - 1082 EP - 1094 VL - 6 SN - 1307-6892 UR - https://publications.waset.org/pdf/3645 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 66, 2012 N2 - As current business environment is demanding a constant adaptation of companies, the planning and strategic management should be an ongoing and natural process in all kind of organizations. The use of management and monitoring strategic performance tools such as the Balanced Scorecard (BSC) have been popular; even to Small and Medium-sized Enterprises. This paper aims to investigate whether the BSC is being used in monitoring the performance of small businesses, particularly in small fuel retailers companies, which are competing in co-branding; and if not, it aims to identify its strategic orientation in order to recommend a possible strategy map for those managers that are willing to adopt this model as an alternative to traditional ones for organizational performance evaluation, which often focus only on evaluation of the organizational financial performance. ER -