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class="d-block w-100" alt="" srcset="https://i5.swiftpic.io/gpj/T5LF5PFuVjR5yNxTcEpGH8NEY4vF2V9ShVxHxoOCO1k=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/9/2023/02/CISCO_HMI_2022_009-e1657046140426.jpg 1920w, https://i5.swiftpic.io/gpj/JaGuUnAh52xQ1UdpLk28ffdadGU8Td5Tt+GFl5UWenk=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/9/2023/02/CISCO_HMI_2022_009-e1657046140426.jpg 1440w, https://i3.swiftpic.io/gpj/y35GBfaxvv9P6TnLeeWQTcVqfNtTdb7SRYrpeCeQu7k=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/9/2023/02/CISCO_HMI_2022_009-e1657046140426.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="container content-wrapper"> <p><a id="creative-ideation" name="creative-ideation"></a></p> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">CREATIVE IDEATION AND EXPERIENCE DESIGN – The Idea is Everything</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignright size-medium"><img decoding="async" src="https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-300x200.jpeg" alt="" class="wp-image-45153"/></figure></div> <p>GPJ는 브랜드 경험을 창출하기 위해 철저한 계획에 따른 접근 방식을 가지고 있습니다. 우리의 크리에이티브 프로세스는 전략으로 시작되지만 고객 경험에 대한 열정과 브랜드 몰입을 형성하는 경험의 힘으로 추진됩니다. 먼저 빅 아이디어들을 도출하는 작업을 시작하며, 여기에는 이례적이거나 기존의 통념에 반하는 아이디어들도 모두 포함됩니다. 그 중 최고의 아이디어가 떠오르면 경험 디자인 프로세스를 시작합니다.</p> <p>전 세계 20개 이상의 크리에이티브 스튜디오는 상상할 수 있는 모든 상을 수상했습니다. 하지만 우리에게 동기를 부여하는 것은 단순히 고객을 만드는 것이 아니라 브랜드의 팬을 만드는 것입니다. 세계에서 가장 존경받는 마케터 다수가 경험 디자인 및 컨퍼런스 제작을 GPJ에 맡기고 있습니다. GPJ가 글로벌 이벤트 포트폴리오를 고수익의 마케팅 투자 영역으로 끌어올리기 때문입니다.</p> </div></div> <h4 class="wp-block-heading"><em>크리에이티브 서비스 :</em></h4> <div class="wp-block-columns paragraph-max-width is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"> <li>브랜딩, 테마 개발 & 메시징</li> <li>컨퍼런스 프로덕션 디자인</li> <li>카피라이팅</li> <li>2-D & 3-D 디자인</li> <li>그래픽 디자인</li> <li>프레젠테이션 디자인</li> </ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"> <li>디지털 애니메이션/포토그래피/비디오 크리에이티브</li> <li>사이니지 디자인</li> <li>콜래트럴 디자인</li> <li>콘텐츠 제작</li> <li>컨셉 & 디자인 실행</li> </ul> </div> </div> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">EXPERIENCE DESIGN – Physical and Digital</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignleft size-medium"><img decoding="async" src="https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-300x200.jpg" alt="" class="wp-image-45154"/></figure></div> <p>경험 디자인은 전략, 크리에이티브, 기술, 프로덕션과 같은 모든 분야를 아우르며, 클라이언트 타깃 고객의 관심을 끄는데 초점을 맞춥니다.<br><br>GPJ의 접근 방식과 결과는 오랜 시간 동안 검증되었습니다. 우리는 브랜드 앰배서더 활성화, 새로운 리드 생성, 중요한 고객 인텔리전스 생성과 같은 매우 개인적이고 참여적이며 몰입적인 방식으로 고객 참여를 최적화하는 방법을 잘 알고 있습니다.</p> </div></div> <h4 class="wp-block-heading"><em>경험 디자인 서비스 :</em></h4> <ul class="wp-block-list"> <li>환경 전략</li> <li>경험 디자인 (오프라인, 디지털, 소셜, 모바일)</li> <li>고객 참여 과정 설계</li> <li>감각 요소 디자인 (조명, 음향, 텍스처 등)</li> <li>경험 측정 전략</li> </ul> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">EXPERIENTIAL RETAIL</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignright size-medium"><img decoding="async" src="https://www.gpj.com/wp-content/uploads/2022/06/Screen-300x200.jpg" alt="" class="wp-image-45155"/></figure></div> <p>옴니채널 리테일은 미래의 쇼핑 경험으로, 온·오프라인 모두에서 구매 주기를 가속화하는 전략과 고객 여정을 이해하는 파트너를 확보하는 것이 매우 중요합니다. GPJ는 경험적 전문 지식을 리테일 및 B to B 브랜드 모두에 적용하여 완전한 쇼핑 경험을 위해 고객들이 오프라인 매장을 직접 방문하고 브랜드 경험을 할 수 있도록 유도합니다. </p> <p>고객 여정을 염두에 두고 GPJ는 브랜드와 협력하여 제품을 시각, 청각, 미각, 촉각, 후각적으로 모두 느낄 수 있는 기회를 만듭니다.</p> </div></div> <h4 class="wp-block-heading"><em>경험적 리테일 서비스 :</em></h4> <ul class="wp-block-list"> <li>크리에이티브 디자인 및 전략</li> <li>고객 참여 과정 설계</li> <li>제작</li> <li>몰입형 디지털 활성화</li> </ul> </div> <div class="pagination mb-3"> </div> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://kor.gpj.com/"> <span class="screen-reader-text">GPJ South Korea</span> </a> </div> <section class="widget nav_menu-4 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-96" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-96"><a href="https://kor.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-97" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-97"><a href="https://kor.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-98" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-98"><a href="https://kor.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-99" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-99"><a href="https://kor.gpj.com/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-212" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-212"><a rel="privacy-policy" href="https://kor.gpj.com/privacy/">Privacy</a></li> </ul></div></section><section class="widget nav_menu-6 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-101" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-101"><a href="https://kor.gpj.com/contact/">Contact us</a></li> <li id="menu-item-102" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-102"><a href="https://kor.gpj.com/who-we-are/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://kor.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. 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