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href="/blog/category/marketing/general-marketing/">General Marketing</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">9 Best Blogging Platforms for Different Needs</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/ankit-vora/">Ankit Vora</a></p><span data-test="date">Nov 21, 2024</span><span data-test="time-to-read">10 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/202082801/">Sydney Go</a>, <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/205990161/">Aida Knezevic</a>, and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/203169745/">Selina 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href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fbest-blogging-platforms%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%229+Best+Blogging+Platforms+for+Different+Needs%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fbest-blogging-platforms%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use 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best blogging platforms based on things like pricing, key features, and third-party reviews.</p><p>Before we get into the specifics, here are our top five picks:</p><table width="700"> <colgroup> <col width="134"/> <col width="192"/> <col width="374"/> </colgroup> <tbody> <tr> <td> <p style="text-align:center"><strong>Tool</strong></p> </td> <td> <p style="text-align:center"><strong>Best for</strong></p> </td> <td> <p style="text-align:center"><strong>Key Features</strong></p> </td> </tr> <tr> <td> <p><strong>WordPress</strong></p> </td> <td> <p>Overall blogging </p> </td> <td> <ul> <li style="list-style-type:disc">User-friendly setup with pre-installed themes</li> <li style="list-style-type:disc">Scalable plans with advanced features</li> <li style="list-style-type:disc">Extensive plugins for customization</li> <li style="list-style-type:disc">SEO and performance optimization options</li> </ul> </td> </tr> <tr> <td> <p><strong>Ghost</strong></p> </td> <td> <p>Professional writers and publishers</p> </td> <td> <ul> <li style="list-style-type:disc">Hundreds of themes</li> <li style="list-style-type:disc">Minimal, no-code editor</li> <li style="list-style-type:disc">Dynamic cards for rich media</li> <li style="list-style-type:disc">Built-in email marketing setup</li> </ul> </td> </tr> <tr> <td> <p><strong>Squarespace</strong></p> </td> <td> <p>AI-powered website design</p> </td> <td> <ul> <li style="list-style-type:disc">AI tools for site design and content generation</li> <li style="list-style-type:disc">Monetization tools</li> <li style="list-style-type:disc">Performance analytics</li> <li style="list-style-type:disc">Team collaboration tools</li> </ul> </td> </tr> <tr> <td> <p><strong>Wix</strong></p> </td> <td> <p>Beginner-level bloggers</p> </td> <td> <ul> <li style="list-style-type:disc">900+ customizable templates</li> <li style="list-style-type:disc">AI assistant for content generation</li> <li style="list-style-type:disc">Built-in SEO tools</li> </ul> </td> </tr> <tr> <td> <p><strong>Medium</strong></p> </td> <td> <p>Integrated audience and monetization</p> </td> <td> <ul> <li style="list-style-type:disc">Built-in audience</li> <li style="list-style-type:disc">Monetization through the Partner Program</li> <li style="list-style-type:disc">Performance insights</li> </ul> </td> </tr> </tbody></table><p>Keep reading for the complete list.</p><h2 id="1--wordpress:-best-overall-blogging-platform">1. WordPress: Best Overall Blogging Platform</h2><p><a href="https://wordpress.com/" style="text-decoration:none">WordPress</a> is a great platform to <a href="https://www.semrush.com/blog/how-to-start-a-blog/" style="text-decoration:none">kick-start your blogging efforts</a> with a minimal learning curve.</p><p>It’s a great platform because of its flexibility, customization, <a href="https://www.semrush.com/blog/free-seo-tools/" style="text-decoration:none">SEO tools</a>, scalability, and community support.</p><p>This makes it the best platform for both beginners and advanced users to start a blog.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/AD_4nXeqBnuGRqO9EE9x63jJHS-QetihiOANMs1Bn_fJ0Gr11wjFhWpTDAVWxqwqOxwpYaTiCGDT_S3jK7KomD_lddN52n1h1YP4RkGVw_Cfb4q4_d3f9kfwa-I_AMhZdHOWO_FiLb68Yg.webp" type="image/webp"/><img alt="wordpress blog theme options" data-original="https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/original" height="588" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/AD_4nXeqBnuGRqO9EE9x63jJHS-QetihiOANMs1Bn_fJ0Gr11wjFhWpTDAVWxqwqOxwpYaTiCGDT_S3jK7KomD_lddN52n1h1YP4RkGVw_Cfb4q4_d3f9kfwa-I_AMhZdHOWO_FiLb68Yg" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>WordPress.com (which is what we recommend) and WordPress.org aren’t the same. WordPress.com is a hosted solution with limited control, while WordPress.org is self-hosted, offering full customization and ownership.</em></p></div></aside><h3 id="key-features">Key Features</h3><p>WordPress offers an easy-to-use platform that grows with your blog. Here are some of its key features:</p><ul> <li style="list-style-type:disc"><strong>User-friendly setup and management</strong>: Pre-installed themes, a drag-and-drop block editor, and automatic updates and backups ensure a smooth blogging experience</li> <li style="list-style-type:disc"><strong>Scalable plans with advanced features</strong>: Start with a free plan and later upgrade to unlock custom domains, advanced design tools, monetization options, and ecommerce functionality</li> <li style="list-style-type:disc"><strong>SEO and performance optimization</strong>: Built-in SEO tools and fast-loading infrastructure improve search engine rankings and the user experience</li> <li style="list-style-type:disc"><strong>Third-party plugins and APIs</strong>: Connect your blog with tools (plugin access requires a Business or higher-tier plan) like WooCommerce, Google Analytics, and <a href="https://www.semrush.com/apps/contentshake/" style="text-decoration:none">ContentShake AI</a>—an app that uses AI to help you create optimized blog posts that you can publish directly to WordPress.</li></ul><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/AD_4nXccsiTqx2K5LrlaylvU29BBNt_qHRMFgWAQvlkkXnVzAmqwkl1YcBa3YOxbM4xZUHJ6aD3GUwwX2xofnzpi3UgrdadLwj-BJZmYM0Mj8TNLp1ogfGhgqyJm1FmTmfOYqpXJiAA5Bg.webp" type="image/webp"/><img alt="blog drafted in the tool with article improvements listed such as seo improvements and readability improvements" data-original="https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/original" height="903" loading="lazy" src="https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/AD_4nXccsiTqx2K5LrlaylvU29BBNt_qHRMFgWAQvlkkXnVzAmqwkl1YcBa3YOxbM4xZUHJ6aD3GUwwX2xofnzpi3UgrdadLwj-BJZmYM0Mj8TNLp1ogfGhgqyJm1FmTmfOYqpXJiAA5Bg" width="1010"/></picture></figure><p>Visit <a href="https://wordpress.com/features/" style="text-decoration:none">WordPress’s features page</a> to get a full list of features.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Easy-to-use, no-code editor for customizing website design without needing a developer</li> <li style="list-style-type:disc">Large selection of plugins for adding new elements to your site</li> <li style="list-style-type:disc">Built-in tools for optimizing your website’s SEO</li></ul><h3 id="pricing">Pricing </h3><p>WordPress offers a free plan. <a href="https://wordpress.com/pricing/" style="text-decoration:none">Paid plans</a> start at $4 per month (billed annually).</p><h2 id="2--ghost:-best-for-professional-writers-and-publishers">2. Ghost: Best for Professional Writers and Publishers</h2><p><a href="https://ghost.org/" style="text-decoration:none">Ghost</a> offers dedicated tools for content creators, publishers, businesses, and developers. </p><p>For instance, as a creator, you can use Ghost to set up your personal website. And create workflows to publish posts and send emails to your subscribers. </p><p>You can also <a href="https://www.semrush.com/blog/how-to-monetize-a-blog/" style="text-decoration:none">monetize your blog</a> by creating premium content.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/AD_4nXffNO1eDCbQYa1NwsRUg691KisKl4aUDsJz0xDY5FFFZynj5evzXdTMibEi33CXLsO86Ox25pWwXer85KEqImu_MH_wMXZjMbEF674CsyFQulgp3OyTpd1lOBzb3JXcXynAxxgF.webp" type="image/webp"/><img alt="ghost blgoging platform dashboard shows metrics like members, engagement, and more" data-original="https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/original" height="973" loading="lazy" src="https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/AD_4nXffNO1eDCbQYa1NwsRUg691KisKl4aUDsJz0xDY5FFFZynj5evzXdTMibEi33CXLsO86Ox25pWwXer85KEqImu_MH_wMXZjMbEF674CsyFQulgp3OyTpd1lOBzb3JXcXynAxxgF" width="1010"/></picture></figure><p>Ghost’s clean and feature-packed interface makes it a popular <a href="https://www.semrush.com/blog/blogging-tools/" style="text-decoration:none">blogging tool</a> for professional writers.</p><h3 id="key-features">Key Features</h3><p>Here are some of Ghost’s key features:</p><ul> <li style="list-style-type:disc"><strong>Hundreds of themes</strong>: Browse Ghost’s theme library with options for several use cases. Pick a theme to start, then easily adjust fonts, colors, and logos to fit your brand.</li> <li style="list-style-type:disc"><strong>No-code editor</strong>: Use a clean, no-code editor with flexible formatting to style your content</li> <li style="list-style-type:disc"><strong>Dynamic cards (elements for adding rich media)</strong>: Easily add engaging content like image galleries, info boxes, downloadable files, accordion toggles, and more</li> <li style="list-style-type:disc"><strong>Lead capture and email marketing</strong>: Grow your email list by adding forms throughout your blog for easy lead capture</li> <li style="list-style-type:disc"><strong>Monetization</strong>: Set up membership tiers for exclusive access to your blog and emails, with options for different benefits and free trials</li></ul><p>Visit <a href="https://ghost.org/creators/" style="text-decoration:none">Ghost’s creators page</a> to get a full list of features.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Access to a wide variety of themes</li> <li style="list-style-type:disc">Dedicated tools and customizable workflows tailored for different user needs</li> <li style="list-style-type:disc">Monetization options to share premium content and offer memberships</li></ul><h3 id="pricing">Pricing </h3><p>After a 14-day free trial, <a href="https://ghost.org/pricing/" style="text-decoration:none">paid plans</a> start at $9 per month (billed annually).</p><h2 id="3--squarespace:-best-for-ai-powered-website-design">3. Squarespace: Best for AI-Powered Website Design</h2><p><a href="https://www.squarespace.com/" style="text-decoration:none">Squarespace</a> offers a no-code website builder to set up a blogging site that looks impressive. </p><p>It has everything you need to create and launch a website—from creating a logo and choosing templates to buying a domain and completing the SEO setup. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/AD_4nXcNmYzlb1HsgZtQRbit1fDlK79xGXXDruJOCiItw1a89UlAID3WyXUFpGrGqLo4gKQeJX_pgc-xWT4Vvi3c-SvqmDhUa2frabiEPsha6x-J1NoRIRvaS9hcoRncEZ-oPZeiZVTA.webp" type="image/webp"/><img alt="squarespace blogging platform ai tools for product descriptions, video descriptions, and website copy" data-original="https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/original" height="1238" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/AD_4nXcNmYzlb1HsgZtQRbit1fDlK79xGXXDruJOCiItw1a89UlAID3WyXUFpGrGqLo4gKQeJX_pgc-xWT4Vvi3c-SvqmDhUa2frabiEPsha6x-J1NoRIRvaS9hcoRncEZ-oPZeiZVTA" width="1010"/></picture></figure><p>And Squarespace’s generative AI capabilities make it one of the best blog platforms in the market. </p><h3 id="key-features">Key Features</h3><p>Here are some specific features Squarespace offers:</p><ul> <li style="list-style-type:disc"><strong>AI website design</strong>: Create a unique website using prompts. These AI tools also suggest ideal color palettes and fonts to align with your brand's style.</li> <li style="list-style-type:disc"><strong>AI content generation</strong>: Generate website copy or draft content on any topic with AI. Refine the output with your own insights.</li> <li style="list-style-type:disc"><strong>Monetization tools</strong>: Unlock monetization options like selling premium content, launching a paid email newsletter, or setting up a membership site</li> <li style="list-style-type:disc"><strong>Performance analytics</strong>: Get detailed insights into each blog post’s performance to see what resonates most with your audience</li> <li style="list-style-type:disc"><strong>Team coordination</strong>: Set up workflows and custom permissions to collaborate with multiple contributors. Use tags to organize posts and a calendar to schedule new content.</li></ul><p>Visit <a href="https://www.squarespace.com/websites/create-a-blog" style="text-decoration:none">Squarespace’s blog page</a> to get a full list of features.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Beginner-friendly platform with a free custom domain</li> <li style="list-style-type:disc">Advanced AI capabilities to create a site that matches your brand style and vision</li> <li style="list-style-type:disc">Versatile features suitable for small businesses and individuals</li></ul><h3 id="pricing">Pricing </h3><p>After a 14-day free trial, <a href="https://www.squarespace.com/pricing" style="text-decoration:none">paid plans</a> start at $16 per month (billed annually).</p><h2 id="4--wix:-best-for-beginner-bloggers">4. Wix: Best for Beginner Bloggers</h2><p><a href="https://www.wix.com/" style="text-decoration:none">Wix</a> is a great website builder for beginners given it’s a no-code platform that offers a free blog maker you can get started within minutes.</p><p>You can choose from 900+ free customizable templates to pick the right theme for your site. The platform also offers additional tools like a blog name generator and a custom domain marketplace. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/AD_4nXePkkmWH-EDIe2KFhRlA-frWhQzCN8gUwX9BRFAPh6KdTP_3AZI5ky5bvanpjexuNQZi5a8AjBraMM1L0HhSPEX5bD39XyZ6UoO1GqCUnaYrZvRydDfq8nRESp8IsFHrkXSHWoNkw.webp" type="image/webp"/><img alt="wix blogging platform shows settings to change your site theme" data-original="https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/original" height="990" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/AD_4nXePkkmWH-EDIe2KFhRlA-frWhQzCN8gUwX9BRFAPh6KdTP_3AZI5ky5bvanpjexuNQZi5a8AjBraMM1L0HhSPEX5bD39XyZ6UoO1GqCUnaYrZvRydDfq8nRESp8IsFHrkXSHWoNkw" width="1010"/></picture></figure><h3 id="key-features">Key Features</h3><p>Wix is perfect for bloggers with little to no experience in website design or content management. Here’s why:</p><ul> <li style="list-style-type:disc"><strong>Extensive design elements</strong>: Choose from a large selection of templates, layouts, and design elements to quickly create a visually appealing blog</li> <li style="list-style-type:disc"><strong>Wix AI assistant</strong>: Use the AI assistant to <a href="https://www.semrush.com/blog/seo-blog-post/" style="text-decoration:none">write blog posts</a>, generate or enhance images, and create SEO-friendly meta tags or ad copy for Google</li> <li style="list-style-type:disc"><strong>Built-in SEO tools</strong>: Enjoy automatic optimization for site structure and sitemaps, use the URL redirect management tool, add structured data markup, and use customizable SEO settings like title tags and meta descriptions for each page</li> <li style="list-style-type:disc"><strong>Third-party integrations</strong>: Connect with tools like Google Analytics for real-time data or social media platforms for seamlessly distribution across channels</li></ul><p>For a complete list of features, visit <a href="https://www.wix.com/start/blog" style="text-decoration:none">Wix’s blog page</a>.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">No-code builder with over 900 customizable templates</li> <li style="list-style-type:disc">Numerous built-in SEO tools and guides to improve organic search visibility</li> <li style="list-style-type:disc">Free blog maker tool to launch a blogging site at no extra cost</li></ul><h4 id="pricing">Pricing </h4><p>After a 14-day free trial, <a href="https://www.wix.com/plans" style="text-decoration:none">paid plans</a> start at $16 per month (billed annually).</p><h2 id="5--medium:-best-for-integrated-audience-and-monetization">5. Medium: Best for Integrated Audience and Monetization</h2><p><a href="https://medium.com/" style="text-decoration:none">Medium</a> is one of the best free blogging platforms in that it gives you access to a built-in audience. </p><p>As long as you publish high-value content, Medium's algorithms will help readers discover your posts through relevant hashtags, recommendations, and engagement-driven prioritization.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/AD_4nXeXorkZHKQiXbqCw6ovD5DC29TWUx2WptTkQ64jIl6EKMZbes-HOxE2jToHMqnSZ-ksNe1-tEjQI-Lua4Vb8rsSQTfaEDHsbuZR7StW26u8mF6CuxTwDeh7X9V14brOP6MrnfXwZg.webp" type="image/webp"/><img alt="medium blogging platform shows thread of posts along with topics and staff picks" data-original="https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/original" height="988" loading="lazy" src="https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/AD_4nXeXorkZHKQiXbqCw6ovD5DC29TWUx2WptTkQ64jIl6EKMZbes-HOxE2jToHMqnSZ-ksNe1-tEjQI-Lua4Vb8rsSQTfaEDHsbuZR7StW26u8mF6CuxTwDeh7X9V14brOP6MrnfXwZg" width="1010"/></picture></figure><h3 id="key-features">Key Features</h3><p>Here’s a look at Medium’s key features:</p><ul> <li style="list-style-type:disc"><strong>Intuitive editor</strong>: The distraction-free and easy-to-use editor supports text, images, and multimedia embeds</li> <li style="list-style-type:disc"><strong>Monetization program</strong>: The Partner Program allows you to earn money based on the performance of your posts</li> <li style="list-style-type:disc"><strong>Performance insights</strong>: Track views, reads, and performance trends for each post over time</li> <li style="list-style-type:disc"><strong>Engagement tools</strong>: Medium’s interactive features let readers clap (to show support), comment, and highlight sections</li></ul><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Access to an engaged audience, no setup costs, and a low learning curve</li> <li style="list-style-type:disc">Build a reader network and monetize through the Partner Program</li> <li style="list-style-type:disc">Full content ownership with custom domains for paid members</li></ul><h3 id="pricing">Pricing </h3><p>There’s a forever-free plan. <a href="https://help.medium.com/hc/en-us/articles/115004545567-Become-a-Medium-Member" style="text-decoration:none">Paid membership</a> is available at $50 per year for bloggers who want to create custom domains or a publication.</p><h2 id="6--dev:-best-for-software-developers">6. Dev: Best for Software Developers</h2><p><a href="https://dev.to/" style="text-decoration:none">Dev</a> is a networking and blogging platform dedicated to developers. </p><p>Users can publish blog posts on any topic and increase visibility by adding relevant hashtags to each post, which helps them connect with specific audiences interested in those topics. </p><p style="text-align:center"></p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/AD_4nXcKFmOzirJlKSADCVzu-2XdZeP_j8qDWPY66pAXqZNgguulGo7EBURcWM8MSlwF9ZbqtAf7dAHFtddeFEZXfRaOlYfG0GgybxbdfCzl_1LG-wkShA7ILpMOIzS9pmVXIr3OrKFoFg.webp" type="image/webp"/><img alt="dev blog post thread shows software developer topics" data-original="https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/original" height="1133" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/AD_4nXcKFmOzirJlKSADCVzu-2XdZeP_j8qDWPY66pAXqZNgguulGo7EBURcWM8MSlwF9ZbqtAf7dAHFtddeFEZXfRaOlYfG0GgybxbdfCzl_1LG-wkShA7ILpMOIzS9pmVXIr3OrKFoFg" width="1010"/></picture></figure><p>Unlike a typical blogging platform, Dev is a social media platform that lets you post articles on any topic and start a community discussion. </p><h3 id="key-features">Key Features</h3><p>Here are some key features that make Dev a good choice for developers:</p><ul> <li style="list-style-type:disc"><strong>Open-source framework</strong>: Built on <a href="https://www.forem.com/" style="text-decoration:none">Forem</a> (an open-source community software), Dev promotes transparency and collaboration</li> <li style="list-style-type:disc"><strong>Personalized dashboard</strong>: Monitor your performance through real-time analytics, including post count, new followers, tracked tags, reader reactions, and comments</li> <li style="list-style-type:disc"><strong>Reader interaction</strong>: Dev fosters interaction through comments, reactions, and tags</li></ul><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Quick setup and immediate visibility </li> <li style="list-style-type:disc">Networking and engagement with other creators to build a follower base</li></ul><h3 id="pricing">Pricing </h3><p>Dev is a free blogging platform. </p><h2 id="7--substack:-best-for-monetizing-your-blog">7. Substack: Best for Monetizing Your Blog</h2><p><a href="https://substack.com/" style="text-decoration:none">Substack</a> is one of the best free blogging platforms for monetization because it lets creators charge subscribers directly for premium content. </p><p>And there are built-in tools for community engagement, payment processing, and subscriber management—all aimed at maximizing revenue.</p><p>You can set up a Substack blog in three easy steps. And create different types of posts, like text, video, and audio.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/AD_4nXfayT1qb8Su5VNW_gMSupu8wiF9MA8P-AgFfBgrEKuB0J0FcQY703KYgnt3EllxfGznEp9trn5KWCmWBwFX28Ey0qEDhn0KYIM-W6UeZZ_2mWvMoHS3orqcCMhxzlhBluKCTH9i.webp" type="image/webp"/><img alt="substack blogging platform's new post options" data-original="https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/original" height="731" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/AD_4nXfayT1qb8Su5VNW_gMSupu8wiF9MA8P-AgFfBgrEKuB0J0FcQY703KYgnt3EllxfGznEp9trn5KWCmWBwFX28Ey0qEDhn0KYIM-W6UeZZ_2mWvMoHS3orqcCMhxzlhBluKCTH9i" width="1010"/></picture></figure><p>The platform lets you save drafts or schedule new posts in a publishing queue. And import your articles from other platforms with a URL. </p><p>Substack also allows other creators to recommend your blog. Which is one way to increase traffic and paid subscribers. </p><h3 id="key-features">Key Features</h3><p>Here are some of Substack’s key features:</p><ul> <li style="list-style-type:disc"><strong>Monetization</strong>: Enable blog subscriptions, share exclusive content with paid subscribers, and track revenue growth</li> <li style="list-style-type:disc"><strong>Community building</strong>: Create reader surveys to gather insights and increase engagement</li> <li style="list-style-type:disc"><strong>Audience management</strong>: Manage mailing lists, subscribers, and track engagement metrics.</li></ul><p>Learn more about Substack’s features on their <a href="https://substack.com/for-bloggers" style="text-decoration:none">page for bloggers</a>.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Free platform for publishing several content types</li> <li style="list-style-type:disc">Detailed audience and revenue tracking</li> <li style="list-style-type:disc">Custom domain support and Google Analytics integration</li></ul><h3 id="pricing">Pricing </h3><p>It’s a forever-free plan. Substack takes 10% of each transaction for paid subscriptions. </p><h2 id="8--blogger:-best-for-casual-bloggers-and-hobbyists">8. Blogger: Best for Casual Bloggers and Hobbyists</h2><p><a href="https://www.blogger.com/" style="text-decoration:none">Blogger</a> is a great, free platform to start blogging as a hobby. </p><p>You can set up your blog within a few minutes. Just give it a unique name, claim a URL, and you’re ready to create your first blog post. </p><p>It’s easy to create a new post and preview it before publishing. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/AD_4nXf9vjDs9_KysLRdThSRZ_YRpl9LP86aPbdo4rEEVF9hhwiVxIldpKM1UHvqOVyHWfoV1ACJOQtZWntJs04yqqSkQhxYaQ49DaiXexQd8dt6wbS5FyIKH1Fn1J5dZ-DMnBK8AEa8Yg.webp" type="image/webp"/><img alt="simple blog interface with an area of title and content" data-original="https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/original" height="993" loading="lazy" src="https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/AD_4nXf9vjDs9_KysLRdThSRZ_YRpl9LP86aPbdo4rEEVF9hhwiVxIldpKM1UHvqOVyHWfoV1ACJOQtZWntJs04yqqSkQhxYaQ49DaiXexQd8dt6wbS5FyIKH1Fn1J5dZ-DMnBK8AEa8Yg" width="1010"/></picture></figure><h3 id="key-features">Key Features</h3><p>These are some of Blogger’s stand-out features:</p><ul> <li style="list-style-type:disc"><strong>Large selection of themes</strong>: Choose from various themes and customize colors, fonts, and button styles </li> <li style="list-style-type:disc"><strong>Performance dashboard</strong>: Track views, comments, followers, and engagement</li> <li style="list-style-type:disc"><strong>Ad management</strong>: Monetize by placing ads on your blog with Google AdSense</li> <li style="list-style-type:disc"><strong>Built-in domain</strong>: Automatically receive a blogspot.com domain—no extra setup needed</li></ul><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Ability to create multiple pages and customize page layouts</li> <li style="list-style-type:disc">Publish posts in over 100 languages</li> <li style="list-style-type:disc">Track and respond to comments easily</li></ul><h3 id="pricing">Pricing </h3><p>Blogger is a free blogging platform. </p><h2 id="9--weebly:-best-for-ecommerce-brands">9. Weebly: Best for Ecommerce Brands </h2><p><a href="https://www.weebly.com/" style="text-decoration:none">Weebly</a> is a website builder for ecommerce brands that want to start a business blog, with built-in SEO capabilities, lead capture forms, and more</p><p>You can instantly set up an online store using themes and templates. Then, integrate your marketing efforts for blogging, email marketing, and SEO. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/AD_4nXdj-9vcDHsI7XENneHBWVZamIzPTc3yKAayYt-H_rAg5pCqj1mvTK2dnezv4Wo_oIErKWAS2U6dohoIZidD2ZK-T5o_kMeymP1RoW6k_TSkg5p0URuCu6SEWO66SWNfpVOsbVmWaA.webp" type="image/webp"/><img alt="weebly homepage shows marketing tools to grow your business" data-original="https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/original" height="812" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/AD_4nXdj-9vcDHsI7XENneHBWVZamIzPTc3yKAayYt-H_rAg5pCqj1mvTK2dnezv4Wo_oIErKWAS2U6dohoIZidD2ZK-T5o_kMeymP1RoW6k_TSkg5p0URuCu6SEWO66SWNfpVOsbVmWaA" width="1010"/></picture></figure><h3 id="key-features">Key Features</h3><p>Here’s what you get on the Weebly platform:</p><ul> <li style="list-style-type:disc"><strong>User-friendly setup</strong>: Use a drag-and-drop builder and choose from pre-made themes (optimized for all devices)</li> <li style="list-style-type:disc"><strong>SEO tools</strong>: Weebly allows you to add meta descriptions, keywords, and other details for each page. It also supports 301 redirects for seamless URL changes.</li> <li style="list-style-type:disc"><strong>Third-party integrations</strong>: Access 100+ third-party integrations for things like forms, media galleries, social media icons, etc. </li> <li style="list-style-type:disc"><strong>Email marketing setup</strong>: Create mailing lists and send blog updates or other promotions</li></ul><p>Learn more on <a href="https://www.weebly.com/features" style="text-decoration:none">Weebly’s features page</a>.</p><h3 id="pros">Pros</h3><ul> <li style="list-style-type:disc">Intuitive drag-and-drop builder</li> <li style="list-style-type:disc">Free themes with customization options</li> <li style="list-style-type:disc">Supports both email marketing and SEO efforts</li></ul><h3 id="pricing">Pricing </h3><p>Weebly offers a free basic plan. <a href="https://www.weebly.com/pricing" style="text-decoration:none">Paid plans</a> start at $10 per month (billed annually).</p><h2 id="4-factors-to-consider-when-choosing-a-blogging-platform">4 Factors to Consider When Choosing a Blogging Platform</h2><p>Ready to test and explore these blogging platforms? </p><p>Here are four crucial factors to keep in mind.</p><h3 id="customization">Customization</h3><p>Depending on your needs, you might need to choose a platform that allows you to tailor your blog and posts quite specifically.</p><p>For example, you might want to have full control of your blog’s layout if you’re experienced or are in a design-focused niche. </p><p>So, check for the level of customization allowed on a platform. And the tools available to customize the setup based on your preferences. </p><p>That said, remember that more customization often comes with a steeper learning curve.</p><h3 id="monetization">Monetization</h3><p>Monetization tools allow you to accept payments for specific offerings like ads, memberships, gated content, and more.</p><p>If you want to monetize your blog in any way, then it’s important to find out what the platform’s monetization features are.</p><p>For example, Substack and Ghost let you create a tiered access where members can pay to read your blog posts.</p><h3 id="analytics">Analytics</h3><p>Real-time performance data will tell you the impact your content has had, reveal the topics your audience likes, and help you identify areas of improvement. </p><p>Evaluate what each platform’s analytics dashboard looks like and find out whether they integrate with tools like Google Analytics for more comprehensive assessments. </p><p>You can further supplement data from your blogging platform with the <a href="https://www.semrush.com/organic_traffic_insights/" style="text-decoration:none">Organic Traffic Insights</a> tool. This report will help you identify the most valuable keywords driving traffic to your site, find the highest-converting content, and more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY.webp" type="image/webp"/><img alt="AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY?key=GRpHxRK1gaoOKe0mQyg3dg" data-original="https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/original" height="873" loading="lazy" src="https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY" width="1010"/></picture></figure><h3 id="seo-features">SEO Features</h3><p>SEO helps your site to appear prominently on search engine results pages to better reach your target audience.</p><p>So, choosing a platform with built-in SEO features may be beneficial to you.</p><p>Here are some SEO features to consider:</p><ul> <li style="list-style-type:disc">The ability to easily add title tags and meta descriptions to your blog pages</li> <li style="list-style-type:disc">Auto-generated XML sitemaps</li> <li style="list-style-type:disc">Mobile-friendly themes</li></ul><p>Some platforms provide more advanced features via plugins.</p><p>For example, WordPress users can try <a href="https://wordpress.com/plugins/wordpress-seo" style="text-decoration:none">Yoast</a> to optimize their blog posts and <a href="https://wordpress.com/plugins/semrush-contentshake" style="text-decoration:none">ContentShakeAI</a> to speed up writing and publishing.</p><h2 id="choose-the-best-blogging-platform-for-you">Choose the Best Blogging Platform for You</h2><p>Now that you know about the best platforms for starting a blog, explore each option based on your goals and needs. </p><p>Once you’ve chosen the right platform, focus on creating SEO-friendly content to improve your search engine rankings.</p><p>Use the <a href="https://www.semrush.com/seo-content-template/" style="text-decoration:none">SEO Content Template</a> to prepare the groundwork for each blog post with an actionable brief that includes target keywords, a suggested wordcount, and a recommended readability level. </p><p>Start creating search-optimized content today. </p><div></div></article><div class="sc-gKclnd 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hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":11105,"status":"published","url":"best-blogging-platforms","template":"article-base","title":"9 Best Blogging Platforms for Different Needs","preview":"Check out our top nine recommendations for the best blogging platforms for different use cases.","previewImage":"https://static.semrush.com/blog/uploads/media/15/d3/15d3e127ee9dff1d9ea7c0666a5f85d6/10a859ec282fdab0d7e23863370a6d72/best-blogging-platforms.svg","socialImage":"https://static.semrush.com/blog/uploads/media/4a/d4/4ad4ebe47218517e4dd74adfaeebffec/fe0498d747b1a9a4d9486a4c8d0b2750/best-blogging-platforms-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/15/d3/15d3e127ee9dff1d9ea7c0666a5f85d6/10a859ec282fdab0d7e23863370a6d72/extra.png","altPreviewImage":"Best Blogging Platforms","altSocialImage":"Best Blogging Platforms","hidePreviewImage":0,"publishedAt":1732190940000,"editedAt":null,"metaTitle":"9 Best Blogging Platforms for Different Needs","metaDescription":"Check out our top nine recommendations for the best blogging platforms for different use cases.","schemaOrg":"{}","author":{"id":205946001,"alias":"ankit-vora","name":"Ankit Vora","photo":"https://static.semrush.com/blog/uploads/user/ad/22/ad222d8bdd128804396408e3c21d9523/bfe331a2c0f011d396ac96c4871fee5e.png","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Ankit is a freelance B2B SaaS writer (WordPress, HubSpot, Buffer, Zapier \u0026 more) with over seven years of SEO and content marketing experience. He’s a gamer during the day and a writer at night (because opposite time zones are a thing.)","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/freelancerankit/"},"isPublic":true,"expertise":["content writing","content strategy","keyword research","content operations"],"education":[{"establishment":"SPPU University","degree":"B.E. in Computer Science","link":"http://www.unipune.ac.in/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":36129,"enabled":false,"value":[]}},"critical":{"article-content":{"id":36129,"content":"\u003cp\u003ePicking the right blogging platform can be overwhelming.\u003c/p\u003e\u003cp\u003eTo make it easier, we’ve listed the nine best blogging platforms based on things like pricing, key features, and third-party reviews.\u003c/p\u003e\u003cp\u003eBefore we get into the specifics, here are our top five picks:\u003c/p\u003e\u003ctable width=\"700\"\u003e \u003ccolgroup\u003e \u003ccol width=\"134\"\u003e \u003ccol width=\"192\"\u003e \u003ccol width=\"374\"\u003e \u003c/colgroup\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cp style=\"text-align:center;\"\u003e\u003cstrong\u003eTool\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp style=\"text-align:center;\"\u003e\u003cstrong\u003eBest for\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp style=\"text-align:center;\"\u003e\u003cstrong\u003eKey Features\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003e\u003cstrong\u003eWordPress\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eOverall blogging \u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eUser-friendly setup with pre-installed themes\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eScalable plans with advanced features\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eExtensive plugins for customization\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eSEO and performance optimization options\u003c/li\u003e \u003c/ul\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003e\u003cstrong\u003eGhost\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eProfessional writers and publishers\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eHundreds of themes\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMinimal, no-code editor\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDynamic cards for rich media\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBuilt-in email marketing setup\u003c/li\u003e \u003c/ul\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003e\u003cstrong\u003eSquarespace\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eAI-powered website design\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eAI tools for site design and content generation\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMonetization tools\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePerformance analytics\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTeam collaboration tools\u003c/li\u003e \u003c/ul\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003e\u003cstrong\u003eWix\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eBeginner-level bloggers\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e900+ customizable templates\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAI assistant for content generation\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBuilt-in SEO tools\u003c/li\u003e \u003c/ul\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cp\u003e\u003cstrong\u003eMedium\u003c/strong\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cp\u003eIntegrated audience and monetization\u003c/p\u003e \u003c/td\u003e \u003ctd\u003e \u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBuilt-in audience\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMonetization through the Partner Program\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePerformance insights\u003c/li\u003e \u003c/ul\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e\u003cp\u003eKeep reading for the complete list.\u003c/p\u003e\u003ch2\u003e1. WordPress: Best Overall Blogging Platform\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://wordpress.com/\" style=\"text-decoration:none\"\u003eWordPress\u003c/a\u003e is a great platform to \u003ca href=\"https://www.semrush.com/blog/how-to-start-a-blog/\" style=\"text-decoration:none\"\u003ekick-start your blogging efforts\u003c/a\u003e with a minimal learning curve.\u003c/p\u003e\u003cp\u003eIt’s a great platform because of its flexibility, customization, \u003ca href=\"https://www.semrush.com/blog/free-seo-tools/\" style=\"text-decoration:none\"\u003eSEO tools\u003c/a\u003e, scalability, and community support.\u003c/p\u003e\u003cp\u003eThis makes it the best platform for both beginners and advanced users to start a blog.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/AD_4nXeqBnuGRqO9EE9x63jJHS-QetihiOANMs1Bn_fJ0Gr11wjFhWpTDAVWxqwqOxwpYaTiCGDT_S3jK7KomD_lddN52n1h1YP4RkGVw_Cfb4q4_d3f9kfwa-I_AMhZdHOWO_FiLb68Yg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"wordpress blog theme options\" data-original=\"https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/original\" height=\"588\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8e/11/8e113db1a2f4c798704c06e98fe97839/ed62bd1531f8ab536001297cae8192de/AD_4nXeqBnuGRqO9EE9x63jJHS-QetihiOANMs1Bn_fJ0Gr11wjFhWpTDAVWxqwqOxwpYaTiCGDT_S3jK7KomD_lddN52n1h1YP4RkGVw_Cfb4q4_d3f9kfwa-I_AMhZdHOWO_FiLb68Yg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eWordPress.com (which is what we recommend) and WordPress.org aren’t the same. WordPress.com is a hosted solution with limited control, while WordPress.org is self-hosted, offering full customization and ownership.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eWordPress offers an easy-to-use platform that grows with your blog. Here are some of its key features:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eUser-friendly setup and management\u003c/strong\u003e: Pre-installed themes, a drag-and-drop block editor, and automatic updates and backups ensure a smooth blogging experience\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eScalable plans with advanced features\u003c/strong\u003e: Start with a free plan and later upgrade to unlock custom domains, advanced design tools, monetization options, and ecommerce functionality\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eSEO and performance optimization\u003c/strong\u003e: Built-in SEO tools and fast-loading infrastructure improve search engine rankings and the user experience\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eThird-party plugins and APIs\u003c/strong\u003e: Connect your blog with tools (plugin access requires a Business or higher-tier plan) like WooCommerce, Google Analytics, and \u003ca href=\"https://www.semrush.com/apps/contentshake/\" style=\"text-decoration:none\"\u003eContentShake AI\u003c/a\u003e—an app that uses AI to help you create optimized blog posts that you can publish directly to WordPress.\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/AD_4nXccsiTqx2K5LrlaylvU29BBNt_qHRMFgWAQvlkkXnVzAmqwkl1YcBa3YOxbM4xZUHJ6aD3GUwwX2xofnzpi3UgrdadLwj-BJZmYM0Mj8TNLp1ogfGhgqyJm1FmTmfOYqpXJiAA5Bg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"blog drafted in the tool with article improvements listed such as seo improvements and readability improvements\" data-original=\"https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/original\" height=\"903\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/22/80/2280514dc1b825da0ceae913a2da84a8/0eaf85d84a71a85147b54bf1afa067bb/AD_4nXccsiTqx2K5LrlaylvU29BBNt_qHRMFgWAQvlkkXnVzAmqwkl1YcBa3YOxbM4xZUHJ6aD3GUwwX2xofnzpi3UgrdadLwj-BJZmYM0Mj8TNLp1ogfGhgqyJm1FmTmfOYqpXJiAA5Bg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eVisit \u003ca href=\"https://wordpress.com/features/\" style=\"text-decoration:none\"\u003eWordPress’s features page\u003c/a\u003e to get a full list of features.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eEasy-to-use, no-code editor for customizing website design without needing a developer\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eLarge selection of plugins for adding new elements to your site\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBuilt-in tools for optimizing your website’s SEO\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eWordPress offers a free plan. \u003ca href=\"https://wordpress.com/pricing/\" style=\"text-decoration:none\"\u003ePaid plans\u003c/a\u003e start at $4 per month (billed annually).\u003c/p\u003e\u003ch2\u003e2. Ghost: Best for Professional Writers and Publishers\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://ghost.org/\" style=\"text-decoration:none\"\u003eGhost\u003c/a\u003e offers dedicated tools for content creators, publishers, businesses, and developers. \u003c/p\u003e\u003cp\u003eFor instance, as a creator, you can use Ghost to set up your personal website. And create workflows to publish posts and send emails to your subscribers. \u003c/p\u003e\u003cp\u003eYou can also \u003ca href=\"https://www.semrush.com/blog/how-to-monetize-a-blog/\" style=\"text-decoration:none\"\u003emonetize your blog\u003c/a\u003e by creating premium content.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/AD_4nXffNO1eDCbQYa1NwsRUg691KisKl4aUDsJz0xDY5FFFZynj5evzXdTMibEi33CXLsO86Ox25pWwXer85KEqImu_MH_wMXZjMbEF674CsyFQulgp3OyTpd1lOBzb3JXcXynAxxgF.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"ghost blgoging platform dashboard shows metrics like members, engagement, and more\" data-original=\"https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/original\" height=\"973\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/eb/44/eb4407729d4e7b617fb39ffc00d3a511/934de9624ca3642878b2141188a57b8f/AD_4nXffNO1eDCbQYa1NwsRUg691KisKl4aUDsJz0xDY5FFFZynj5evzXdTMibEi33CXLsO86Ox25pWwXer85KEqImu_MH_wMXZjMbEF674CsyFQulgp3OyTpd1lOBzb3JXcXynAxxgF\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGhost’s clean and feature-packed interface makes it a popular \u003ca href=\"https://www.semrush.com/blog/blogging-tools/\" style=\"text-decoration:none\"\u003eblogging tool\u003c/a\u003e for professional writers.\u003c/p\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere are some of Ghost’s key features:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eHundreds of themes\u003c/strong\u003e: Browse Ghost’s theme library with options for several use cases. Pick a theme to start, then easily adjust fonts, colors, and logos to fit your brand.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eNo-code editor\u003c/strong\u003e: Use a clean, no-code editor with flexible formatting to style your content\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eDynamic cards (elements for adding rich media)\u003c/strong\u003e: Easily add engaging content like image galleries, info boxes, downloadable files, accordion toggles, and more\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eLead capture and email marketing\u003c/strong\u003e: Grow your email list by adding forms throughout your blog for easy lead capture\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMonetization\u003c/strong\u003e: Set up membership tiers for exclusive access to your blog and emails, with options for different benefits and free trials\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eVisit \u003ca href=\"https://ghost.org/creators/\" style=\"text-decoration:none\"\u003eGhost’s creators page\u003c/a\u003e to get a full list of features.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eAccess to a wide variety of themes\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDedicated tools and customizable workflows tailored for different user needs\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMonetization options to share premium content and offer memberships\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eAfter a 14-day free trial, \u003ca href=\"https://ghost.org/pricing/\" style=\"text-decoration:none\"\u003epaid plans\u003c/a\u003e start at $9 per month (billed annually).\u003c/p\u003e\u003ch2\u003e3. Squarespace: Best for AI-Powered Website Design\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.squarespace.com/\" style=\"text-decoration:none\"\u003eSquarespace\u003c/a\u003e offers a no-code website builder to set up a blogging site that looks impressive. \u003c/p\u003e\u003cp\u003eIt has everything you need to create and launch a website—from creating a logo and choosing templates to buying a domain and completing the SEO setup. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/AD_4nXcNmYzlb1HsgZtQRbit1fDlK79xGXXDruJOCiItw1a89UlAID3WyXUFpGrGqLo4gKQeJX_pgc-xWT4Vvi3c-SvqmDhUa2frabiEPsha6x-J1NoRIRvaS9hcoRncEZ-oPZeiZVTA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"squarespace blogging platform ai tools for product descriptions, video descriptions, and website copy\" data-original=\"https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/original\" height=\"1238\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ac/a3/aca360a9e103e3953f9b895092e6d561/87d309f19c4f2c018ca42903aa06bdc9/AD_4nXcNmYzlb1HsgZtQRbit1fDlK79xGXXDruJOCiItw1a89UlAID3WyXUFpGrGqLo4gKQeJX_pgc-xWT4Vvi3c-SvqmDhUa2frabiEPsha6x-J1NoRIRvaS9hcoRncEZ-oPZeiZVTA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd Squarespace’s generative AI capabilities make it one of the best blog platforms in the market. \u003c/p\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere are some specific features Squarespace offers:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAI website design\u003c/strong\u003e: Create a unique website using prompts. These AI tools also suggest ideal color palettes and fonts to align with your brand's style.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAI content generation\u003c/strong\u003e: Generate website copy or draft content on any topic with AI. Refine the output with your own insights.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMonetization tools\u003c/strong\u003e: Unlock monetization options like selling premium content, launching a paid email newsletter, or setting up a membership site\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePerformance analytics\u003c/strong\u003e: Get detailed insights into each blog post’s performance to see what resonates most with your audience\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eTeam coordination\u003c/strong\u003e: Set up workflows and custom permissions to collaborate with multiple contributors. Use tags to organize posts and a calendar to schedule new content.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eVisit \u003ca href=\"https://www.squarespace.com/websites/create-a-blog\" style=\"text-decoration:none\"\u003eSquarespace’s blog page\u003c/a\u003e to get a full list of features.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBeginner-friendly platform with a free custom domain\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdvanced AI capabilities to create a site that matches your brand style and vision\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eVersatile features suitable for small businesses and individuals\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eAfter a 14-day free trial, \u003ca href=\"https://www.squarespace.com/pricing\" style=\"text-decoration:none\"\u003epaid plans\u003c/a\u003e start at $16 per month (billed annually).\u003c/p\u003e\u003ch2\u003e4. Wix: Best for Beginner Bloggers\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.wix.com/\" style=\"text-decoration:none\"\u003eWix\u003c/a\u003e is a great website builder for beginners given it’s a no-code platform that offers a free blog maker you can get started within minutes.\u003c/p\u003e\u003cp\u003eYou can choose from 900+ free customizable templates to pick the right theme for your site. The platform also offers additional tools like a blog name generator and a custom domain marketplace. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/AD_4nXePkkmWH-EDIe2KFhRlA-frWhQzCN8gUwX9BRFAPh6KdTP_3AZI5ky5bvanpjexuNQZi5a8AjBraMM1L0HhSPEX5bD39XyZ6UoO1GqCUnaYrZvRydDfq8nRESp8IsFHrkXSHWoNkw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"wix blogging platform shows settings to change your site theme\" data-original=\"https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/original\" height=\"990\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6b/b1/6bb183ab51e94e4b30405399e598d128/249eb2034f9131a1d75f78c1ef769223/AD_4nXePkkmWH-EDIe2KFhRlA-frWhQzCN8gUwX9BRFAPh6KdTP_3AZI5ky5bvanpjexuNQZi5a8AjBraMM1L0HhSPEX5bD39XyZ6UoO1GqCUnaYrZvRydDfq8nRESp8IsFHrkXSHWoNkw\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eWix is perfect for bloggers with little to no experience in website design or content management. Here’s why:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eExtensive design elements\u003c/strong\u003e: Choose from a large selection of templates, layouts, and design elements to quickly create a visually appealing blog\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eWix AI assistant\u003c/strong\u003e: Use the AI assistant to \u003ca href=\"https://www.semrush.com/blog/seo-blog-post/\" style=\"text-decoration:none\"\u003ewrite blog posts\u003c/a\u003e, generate or enhance images, and create SEO-friendly meta tags or ad copy for Google\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eBuilt-in SEO tools\u003c/strong\u003e: Enjoy automatic optimization for site structure and sitemaps, use the URL redirect management tool, add structured data markup, and use customizable SEO settings like title tags and meta descriptions for each page\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eThird-party integrations\u003c/strong\u003e: Connect with tools like Google Analytics for real-time data or social media platforms for seamlessly distribution across channels\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFor a complete list of features, visit \u003ca href=\"https://www.wix.com/start/blog\" style=\"text-decoration:none\"\u003eWix’s blog page\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eNo-code builder with over 900 customizable templates\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNumerous built-in SEO tools and guides to improve organic search visibility\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFree blog maker tool to launch a blogging site at no extra cost\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003ePricing \u003c/h4\u003e\u003cp\u003eAfter a 14-day free trial, \u003ca href=\"https://www.wix.com/plans\" style=\"text-decoration:none\"\u003epaid plans\u003c/a\u003e start at $16 per month (billed annually).\u003c/p\u003e\u003ch2\u003e5. Medium: Best for Integrated Audience and Monetization\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://medium.com/\" style=\"text-decoration:none\"\u003eMedium\u003c/a\u003e is one of the best free blogging platforms in that it gives you access to a built-in audience. \u003c/p\u003e\u003cp\u003eAs long as you publish high-value content, Medium's algorithms will help readers discover your posts through relevant hashtags, recommendations, and engagement-driven prioritization.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/AD_4nXeXorkZHKQiXbqCw6ovD5DC29TWUx2WptTkQ64jIl6EKMZbes-HOxE2jToHMqnSZ-ksNe1-tEjQI-Lua4Vb8rsSQTfaEDHsbuZR7StW26u8mF6CuxTwDeh7X9V14brOP6MrnfXwZg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"medium blogging platform shows thread of posts along with topics and staff picks\" data-original=\"https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/original\" height=\"988\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/10/0a/100a15919455d55e39ff64fbc9c06393/effb20ab66d65a3da1a3ab140418c327/AD_4nXeXorkZHKQiXbqCw6ovD5DC29TWUx2WptTkQ64jIl6EKMZbes-HOxE2jToHMqnSZ-ksNe1-tEjQI-Lua4Vb8rsSQTfaEDHsbuZR7StW26u8mF6CuxTwDeh7X9V14brOP6MrnfXwZg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere’s a look at Medium’s key features:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eIntuitive editor\u003c/strong\u003e: The distraction-free and easy-to-use editor supports text, images, and multimedia embeds\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMonetization program\u003c/strong\u003e: The Partner Program allows you to earn money based on the performance of your posts\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePerformance insights\u003c/strong\u003e: Track views, reads, and performance trends for each post over time\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eEngagement tools\u003c/strong\u003e: Medium’s interactive features let readers clap (to show support), comment, and highlight sections\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eAccess to an engaged audience, no setup costs, and a low learning curve\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBuild a reader network and monetize through the Partner Program\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFull content ownership with custom domains for paid members\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eThere’s a forever-free plan. \u003ca href=\"https://help.medium.com/hc/en-us/articles/115004545567-Become-a-Medium-Member\" style=\"text-decoration:none\"\u003ePaid membership\u003c/a\u003e is available at $50 per year for bloggers who want to create custom domains or a publication.\u003c/p\u003e\u003ch2\u003e6. Dev: Best for Software Developers\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://dev.to/\" style=\"text-decoration:none\"\u003eDev\u003c/a\u003e is a networking and blogging platform dedicated to developers. \u003c/p\u003e\u003cp\u003eUsers can publish blog posts on any topic and increase visibility by adding relevant hashtags to each post, which helps them connect with specific audiences interested in those topics. \u003c/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/AD_4nXcKFmOzirJlKSADCVzu-2XdZeP_j8qDWPY66pAXqZNgguulGo7EBURcWM8MSlwF9ZbqtAf7dAHFtddeFEZXfRaOlYfG0GgybxbdfCzl_1LG-wkShA7ILpMOIzS9pmVXIr3OrKFoFg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"dev blog post thread shows software developer topics\" data-original=\"https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/original\" height=\"1133\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a4/14/a414b0df38eb8d0e8884a4a1b005a155/6810e05fa4a6f7794f1e42be5ee9d326/AD_4nXcKFmOzirJlKSADCVzu-2XdZeP_j8qDWPY66pAXqZNgguulGo7EBURcWM8MSlwF9ZbqtAf7dAHFtddeFEZXfRaOlYfG0GgybxbdfCzl_1LG-wkShA7ILpMOIzS9pmVXIr3OrKFoFg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUnlike a typical blogging platform, Dev is a social media platform that lets you post articles on any topic and start a community discussion. \u003c/p\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere are some key features that make Dev a good choice for developers:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eOpen-source framework\u003c/strong\u003e: Built on \u003ca href=\"https://www.forem.com/\" style=\"text-decoration:none\"\u003eForem\u003c/a\u003e (an open-source community software), Dev promotes transparency and collaboration\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePersonalized dashboard\u003c/strong\u003e: Monitor your performance through real-time analytics, including post count, new followers, tracked tags, reader reactions, and comments\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eReader interaction\u003c/strong\u003e: Dev fosters interaction through comments, reactions, and tags\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eQuick setup and immediate visibility \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNetworking and engagement with other creators to build a follower base\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eDev is a free blogging platform. \u003c/p\u003e\u003ch2\u003e7. Substack: Best for Monetizing Your Blog\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://substack.com/\" style=\"text-decoration:none\"\u003eSubstack\u003c/a\u003e is one of the best free blogging platforms for monetization because it lets creators charge subscribers directly for premium content. \u003c/p\u003e\u003cp\u003eAnd there are built-in tools for community engagement, payment processing, and subscriber management—all aimed at maximizing revenue.\u003c/p\u003e\u003cp\u003eYou can set up a Substack blog in three easy steps. And create different types of posts, like text, video, and audio.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/AD_4nXfayT1qb8Su5VNW_gMSupu8wiF9MA8P-AgFfBgrEKuB0J0FcQY703KYgnt3EllxfGznEp9trn5KWCmWBwFX28Ey0qEDhn0KYIM-W6UeZZ_2mWvMoHS3orqcCMhxzlhBluKCTH9i.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"substack blogging platform's new post options\" data-original=\"https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/original\" height=\"731\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d6/a2/d6a21b7e5aea0913a392e4845feff479/9690fe8a1ec3f7161a71055d3839431c/AD_4nXfayT1qb8Su5VNW_gMSupu8wiF9MA8P-AgFfBgrEKuB0J0FcQY703KYgnt3EllxfGznEp9trn5KWCmWBwFX28Ey0qEDhn0KYIM-W6UeZZ_2mWvMoHS3orqcCMhxzlhBluKCTH9i\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe platform lets you save drafts or schedule new posts in a publishing queue. And import your articles from other platforms with a URL. \u003c/p\u003e\u003cp\u003eSubstack also allows other creators to recommend your blog. Which is one way to increase traffic and paid subscribers. \u003c/p\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere are some of Substack’s key features:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMonetization\u003c/strong\u003e: Enable blog subscriptions, share exclusive content with paid subscribers, and track revenue growth\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCommunity building\u003c/strong\u003e: Create reader surveys to gather insights and increase engagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAudience management\u003c/strong\u003e: Manage mailing lists, subscribers, and track engagement metrics.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eLearn more about Substack’s features on their \u003ca href=\"https://substack.com/for-bloggers\" style=\"text-decoration:none\"\u003epage for bloggers\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eFree platform for publishing several content types\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eDetailed audience and revenue tracking\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eCustom domain support and Google Analytics integration\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eIt’s a forever-free plan. Substack takes 10% of each transaction for paid subscriptions. \u003c/p\u003e\u003ch2\u003e8. Blogger: Best for Casual Bloggers and Hobbyists\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.blogger.com/\" style=\"text-decoration:none\"\u003eBlogger\u003c/a\u003e is a great, free platform to start blogging as a hobby. \u003c/p\u003e\u003cp\u003eYou can set up your blog within a few minutes. Just give it a unique name, claim a URL, and you’re ready to create your first blog post. \u003c/p\u003e\u003cp\u003eIt’s easy to create a new post and preview it before publishing. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/AD_4nXf9vjDs9_KysLRdThSRZ_YRpl9LP86aPbdo4rEEVF9hhwiVxIldpKM1UHvqOVyHWfoV1ACJOQtZWntJs04yqqSkQhxYaQ49DaiXexQd8dt6wbS5FyIKH1Fn1J5dZ-DMnBK8AEa8Yg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"simple blog interface with an area of title and content\" data-original=\"https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/original\" height=\"993\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/be/49/be49810ec953ce5b505cc4ddbbd5bf7a/5a9ec0d64cf5da1aa5a8d3f111dfa710/AD_4nXf9vjDs9_KysLRdThSRZ_YRpl9LP86aPbdo4rEEVF9hhwiVxIldpKM1UHvqOVyHWfoV1ACJOQtZWntJs04yqqSkQhxYaQ49DaiXexQd8dt6wbS5FyIKH1Fn1J5dZ-DMnBK8AEa8Yg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eThese are some of Blogger’s stand-out features:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eLarge selection of themes\u003c/strong\u003e: Choose from various themes and customize colors, fonts, and button styles \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePerformance dashboard\u003c/strong\u003e: Track views, comments, followers, and engagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAd management\u003c/strong\u003e: Monetize by placing ads on your blog with Google AdSense\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eBuilt-in domain\u003c/strong\u003e: Automatically receive a blogspot.com domain—no extra setup needed\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eAbility to create multiple pages and customize page layouts\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePublish posts in over 100 languages\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTrack and respond to comments easily\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eBlogger is a free blogging platform. \u003c/p\u003e\u003ch2\u003e9. Weebly: Best for Ecommerce Brands \u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.weebly.com/\" style=\"text-decoration:none\"\u003eWeebly\u003c/a\u003e is a website builder for ecommerce brands that want to start a business blog, with built-in SEO capabilities, lead capture forms, and more\u003c/p\u003e\u003cp\u003eYou can instantly set up an online store using themes and templates. Then, integrate your marketing efforts for blogging, email marketing, and SEO. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/AD_4nXdj-9vcDHsI7XENneHBWVZamIzPTc3yKAayYt-H_rAg5pCqj1mvTK2dnezv4Wo_oIErKWAS2U6dohoIZidD2ZK-T5o_kMeymP1RoW6k_TSkg5p0URuCu6SEWO66SWNfpVOsbVmWaA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"weebly homepage shows marketing tools to grow your business\" data-original=\"https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/original\" height=\"812\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6c/5c/6c5c01c336c35cdda77a1c78ef404fe6/e6c214274963d733da8aa660c27d519e/AD_4nXdj-9vcDHsI7XENneHBWVZamIzPTc3yKAayYt-H_rAg5pCqj1mvTK2dnezv4Wo_oIErKWAS2U6dohoIZidD2ZK-T5o_kMeymP1RoW6k_TSkg5p0URuCu6SEWO66SWNfpVOsbVmWaA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eKey Features\u003c/h3\u003e\u003cp\u003eHere’s what you get on the Weebly platform:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eUser-friendly setup\u003c/strong\u003e: Use a drag-and-drop builder and choose from pre-made themes (optimized for all devices)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eSEO tools\u003c/strong\u003e: Weebly allows you to add meta descriptions, keywords, and other details for each page. It also supports 301 redirects for seamless URL changes.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eThird-party integrations\u003c/strong\u003e: Access 100+ third-party integrations for things like forms, media galleries, social media icons, etc. \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eEmail marketing setup\u003c/strong\u003e: Create mailing lists and send blog updates or other promotions\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eLearn more on \u003ca href=\"https://www.weebly.com/features\" style=\"text-decoration:none\"\u003eWeebly’s features page\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003ePros\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eIntuitive drag-and-drop builder\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFree themes with customization options\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eSupports both email marketing and SEO efforts\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePricing \u003c/h3\u003e\u003cp\u003eWeebly offers a free basic plan. \u003ca href=\"https://www.weebly.com/pricing\" style=\"text-decoration:none\"\u003ePaid plans\u003c/a\u003e start at $10 per month (billed annually).\u003c/p\u003e\u003ch2\u003e4 Factors to Consider When Choosing a Blogging Platform\u003c/h2\u003e\u003cp\u003eReady to test and explore these blogging platforms? \u003c/p\u003e\u003cp\u003eHere are four crucial factors to keep in mind.\u003c/p\u003e\u003ch3\u003eCustomization\u003c/h3\u003e\u003cp\u003eDepending on your needs, you might need to choose a platform that allows you to tailor your blog and posts quite specifically.\u003c/p\u003e\u003cp\u003eFor example, you might want to have full control of your blog’s layout if you’re experienced or are in a design-focused niche. \u003c/p\u003e\u003cp\u003eSo, check for the level of customization allowed on a platform. And the tools available to customize the setup based on your preferences. \u003c/p\u003e\u003cp\u003eThat said, remember that more customization often comes with a steeper learning curve.\u003c/p\u003e\u003ch3\u003eMonetization\u003c/h3\u003e\u003cp\u003eMonetization tools allow you to accept payments for specific offerings like ads, memberships, gated content, and more.\u003c/p\u003e\u003cp\u003eIf you want to monetize your blog in any way, then it’s important to find out what the platform’s monetization features are.\u003c/p\u003e\u003cp\u003eFor example, Substack and Ghost let you create a tiered access where members can pay to read your blog posts.\u003c/p\u003e\u003ch3\u003eAnalytics\u003c/h3\u003e\u003cp\u003eReal-time performance data will tell you the impact your content has had, reveal the topics your audience likes, and help you identify areas of improvement. \u003c/p\u003e\u003cp\u003eEvaluate what each platform’s analytics dashboard looks like and find out whether they integrate with tools like Google Analytics for more comprehensive assessments. \u003c/p\u003e\u003cp\u003eYou can further supplement data from your blogging platform with the \u003ca href=\"https://www.semrush.com/organic_traffic_insights/\" style=\"text-decoration:none\"\u003eOrganic Traffic Insights\u003c/a\u003e tool. This report will help you identify the most valuable keywords driving traffic to your site, find the highest-converting content, and more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY?key=GRpHxRK1gaoOKe0mQyg3dg\" data-original=\"https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/original\" height=\"873\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/75/8c/758cd59463cfa664977c88430dfc64c1/d488f129dee6afae0c174b0ec7b345c4/AD_4nXc5FhB4LAu3tcFRfwk-tPa6KfQDqKX_CdpOR6i3xnJb5jprWmVnmzcYpEOCLc9bbyf3F1sYAHZqlx_4JBKbELPdi5EMcE-e9xY_RdRJfTG-M0KcLf_xUEWHx8-evxerVLM87RkWutvPCd1P8HdBVh8kpnvY\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eSEO Features\u003c/h3\u003e\u003cp\u003eSEO helps your site to appear prominently on search engine results pages to better reach your target audience.\u003c/p\u003e\u003cp\u003eSo, choosing a platform with built-in SEO features may be beneficial to you.\u003c/p\u003e\u003cp\u003eHere are some SEO features to consider:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eThe ability to easily add title tags and meta descriptions to your blog pages\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAuto-generated XML sitemaps\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eMobile-friendly themes\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eSome platforms provide more advanced features via plugins.\u003c/p\u003e\u003cp\u003eFor example, WordPress users can try \u003ca href=\"https://wordpress.com/plugins/wordpress-seo\" style=\"text-decoration:none\"\u003eYoast\u003c/a\u003e to optimize their blog posts and \u003ca href=\"https://wordpress.com/plugins/semrush-contentshake\" style=\"text-decoration:none\"\u003eContentShakeAI\u003c/a\u003e to speed up writing and publishing.\u003c/p\u003e\u003ch2\u003eChoose the Best Blogging Platform for You\u003c/h2\u003e\u003cp\u003eNow that you know about the best platforms for starting a blog, explore each option based on your goals and needs. \u003c/p\u003e\u003cp\u003eOnce you’ve chosen the right platform, focus on creating SEO-friendly content to improve your search engine rankings.\u003c/p\u003e\u003cp\u003eUse the \u003ca href=\"https://www.semrush.com/seo-content-template/\" style=\"text-decoration:none\"\u003eSEO Content Template\u003c/a\u003e to prepare the groundwork for each blog post with an actionable brief that includes target keywords, a suggested wordcount, and a recommended readability level. \u003c/p\u003e\u003cp\u003eStart creating search-optimized content today. \u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/seo-content-template/\" show_input=\"false\" header=\"Get Content Recommendations\" text=\"with the SEO Content Template Tool\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. 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