Reference documents for communication agencies

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<div class="container"> <ul class="list-unstyled"> <li class=""> <a href="/en/news" title="News">News</a> </li> <li class=""> <a href="/en/media" title="Media">Media</a> </li> <li class=""> <a href="/en/contact-us" title="Contact Us">Contact Us</a> </li> <li class=""> <a href="/en/member-access/login" title="Log in"> <i class="icon-lock"></i><span class="hidden-md">Log in</span> </a> </li> <li class="media-s"><a target="_blank" href="https://www.facebook.com/A2C-Association-des-agences-de-communication-cr%C3%A9ative-112066012158156/?fref=ts"><i class="icon-facebook"></i></a></li> <li class="media-s"><a target="_blank" href="https://twitter.com/A2C_Quebec"><i class="icon-twitter"></i></a></li> <li class="media-s"><a target="_blank" href="https://www.linkedin.com/company/536620?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A536620%2Cidx%3A2-1-2%2CtarId%3A1446041119474%2Ctas%3Aaapq"><i class="icon-linkedin"></i></a></li> <li class="media-s"> <a href="https://a2c.quebec/ressources/publications/" class="language-link"><div id="langage">Fran莽ais</div></a> </li> </ul> </div> </div> </nav> </div> </div> </header>  <main id="skrollr-body" role="main" itemscope itemprop="mainContentOfPage"><div id="content-header"> <div class="container"> <div class="row"> <div class="col-md-8"> <div class="page-title"> <div> <div class="breadcrumb_list"> <p id="breadcrumbs"><span><span><a href="https://a2c.quebec/en/ressources/">Resources</a></span> <span class="breadcrumb_last" aria-current="page">Publications</span></span></p> </div> <h1 class="title_level1">Publications</h1> </div> </div> </div> </div> <aside class="main-image hidden-xs hidden-sm "> <div class="img-wrapper ratio169" style="height: 297.36px;"> <img src="https://a2c.quebec/wp-content/themes/wp-ephrem-child/images/text_gen_temp.png" alt=""> </div> </aside> </div> <div id="page-content"> <div class="container"> <div class="row"> <div class="col-md-8"> <article class="main-col"> <div class="editor"> <div id="block-21" class="block"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-texture-boite-outils-2.jpg" data-mediaid="100" /></div> </div> <div class="content"> <h3>Revue de l’ann茅e</h3> <p>This section presents the latest edition of our Revue de l’ann茅e. It provides a comprehensive overview of the actions, milestones and achievements, which have not only supported and strengthened our mission, but also taken us a step closer to realizing our ambition.</p> <p> </p> <ul> <li><a href="https://a2c.quebec/revue-2023-2024/index_fr.html">2023-2024 Edition</a></li> </ul> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-texture-boite-outils-1.jpg" data-mediaid="99" /></div> <div></div> </div> <div class="content"> <h3>Report on the Economic study of the communications and marketing industry in Quebec</h3> <p><span class="note">Raymond Chabot Grant Thornton (2015)</span></p> <p>A study conducted by RCGT for the A2C, in collaboration with the APP. To find out more about the state of the industry, including data, detailed tables and graphs, and methodology. <a href="https://a2c.quebec/telecharger/?document=etude-economique-comm-mktg-quebec-a2c&ext=pdf">Download the study</a>. (in French only)</p> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-faits-saillants-industrie-comm-mktg-quebec.jpg" data-mediaid="329" /></div> </div> <div class="content"> <h3>10 facts about the communications and marketing industry in Quebec</h3> <p><span class="note">A2C (2015)</span></p> <p>See how the industry contributes to Quebec鈥檚 prosperity based on data from the study. <a href="https://a2c.quebec/telecharger/?document=faits-saillants-industrie-comm-mktg-quebec-a2c&ext=pdf">Download</a> (in French only)</p> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-texture-boite-outils-2.jpg" data-mediaid="100" /></div> </div> <div class="content"> <h3>Presentation on the portrait of the communications and marketing industry in Quebec</h3> <p><span class="note">A2C (November 10, 2015)</span></p> <p>Presentation to the Board of Trade of Metropolitan Montreal (BTMM), at the event <em>Quel avenir pour l’industrie de la communication marketing au Qu茅bec</em>, providing an overview of the most important elements of the economic study. A talk by Dominique Villeneuve, former CEO of the A2C, during the <em>What does the Future Hold for the Communications and Marketing Industry In Quebec?</em> at the Board of Trade of Metropolitan Montreal (BTMM), presenting an overview of the study鈥檚 key elements. <a href="https://a2c.quebec/telecharger/?document=portrait-industrie-comm-mktg-quebec-a2c&ext=pdf" data-mediaid="271">Download</a> (in French only)</p> </div> </div> </div> <div id="block-29" class="block"> <p><strong style="color: #231f20; font-family: Montserrat, sans-serif; font-size: 1.25em;">Agency Selection Guide</strong></p> <p> </p> <img decoding="async" class="wp-image-5146 alignleft" src="https://a2c.quebec/wp-content/uploads/2023/09/Cover-Guide-site-web-4-300x300.png" alt="" width="159" height="159" srcset="https://a2c.quebec/wp-content/uploads/2023/09/Cover-Guide-site-web-4-300x300.png 300w, https://a2c.quebec/wp-content/uploads/2023/09/Cover-Guide-site-web-4-150x150.png 150w" sizes="(max-width: 159px) 100vw, 159px" /> <div class="tmpl_vignette"> <div class="clearfix"> <div class="content"> <p>Find the right agency for your business needs with this exclusive tool developed by the A2C. It describes an in-depth, step-by-step process and offers an array of tips. It also includes the following appendices: elements to add to your RFP based on the type of contract or mandate to be awarded, a checklist for verifying whether your RFP complies with best practices, as well as types of agency services and departments. <a href="https://a2c.quebec/telecharger/?document=A2C_Guide_Selection_Agence_2023-FR_VF&ext=pdf">Download </a>(in French only)</p> </div> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="content"> <h3>Request for Proposals (RFP) Template</h3> <img decoding="async" class="wp-image-5149 alignleft" src="https://a2c.quebec/wp-content/uploads/2023/09/Cover-autre-300x300.png" alt="" width="159" height="159" srcset="https://a2c.quebec/wp-content/uploads/2023/09/Cover-autre-300x300.png 300w, https://a2c.quebec/wp-content/uploads/2023/09/Cover-autre-150x150.png 150w" sizes="(max-width: 159px) 100vw, 159px" /> <p>This template will give you a good foundation when it comes time to produce your next request for proposals to select an agency. <a href="https://a2c.quebec/telecharger/?document=ANNEXE_Appel_de_propositions%28RFP%29_A2C_VF&ext=pdf">Download </a>(in French only)</p> </div> </div> <p> </p> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-come-together-client-agency-comm-mktg.jpg" data-mediaid="336" /></div> </div> <div class="content"> <h3>Come Together</h3> <p>This guide will help you increase the value of the client-agency relationship that is at the heart of a productive business partnership. <a href="https://a2c.quebec/telecharger/?document=faitesequipe-guide-client-agences-a2c&ext=pdf">Download</a> (in French only)</p> </div> <p> </p> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-texture-boite-outils-1.jpg" data-mediaid="99" /></div> </div> <div class="content"> <h3>The Client鈥檚 Brief</h3> <p>Creating the perfect brief can be a challenge. That鈥檚 why we鈥檝e prepared this guide describing the best practices for a communications agency brief. Start off on the right foot!聽<a href="https://a2c.quebec/telecharger/?document=guide-brief-client-a2c&ext=pdf" data-mediaid="319">Download</a> (in French only)</p> <p> </p> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-texture-boite-outils-2.jpg" data-mediaid="100" /></div> <p> </p> <p> </p> <p> </p> <p> </p> <div class="photo-wrapper"><img decoding="async" style="background-color: #ffffff; font-size: 15.2px; height: 155px; max-width: inherit;" src="/uploads/medias/a2c-texture-boite-outils-1.jpg" data-mediaid="99" /></div> </div> <div class="content"> <h3>Magic and Logic</h3> <p>Marketing services, in tandem with procurement professionals, must get the most out of their client-agency relationship. Agencies for their part must make sure they remain profitable and sustainable businesses. See how to redefine sustainable business practices so they are in line with every key player鈥檚 goals. <a href="https://a2c.quebec/telecharger/?document=magie-logique-pratiquescommerciales-agences-a2c&ext=pdf" data-mediaid="325">Download</a> (in French only)</p> <p> </p> <p> </p> <p> </p> <h3>Guide to Responsible Media Practices</h3> <p>The<span>聽</span><em><strong>Guide to Responsible Media Practices<span>聽</span></strong></em>(in French only) is designed for media professionals, both agencies and advertisers. It is intended to serve as a guideline for a responsible media approach by supporting the local media ecosystem while benefitting advertisers and consumers in a socially, culturally, and economically positive way. <a href="https://a2c.quebec/wp-content/uploads/2023/07/Guide-pour-des-pratiques-medias-responsables_A2C-CDMQ.pdf">Download</a> (in French only)</p> <p> </p> </div> <p> </p> </div> </div> </div> </div> </div> </div> </div> </article> </div> <div class="col-md-4"> <div class="right-col"> <section class="featured-news"> <a href="/nouvelles" class="btn-style1 go pull-right"><i class="icon-right"></i></a> <h2><a href="/nouvelles">News</a></h2> <ul class="list-unstyled"> <li> <div class="news-img"> <a href="https://a2c.quebec/en/news/announcement-of-jury-chairs-for-idea-2025/"><img src="https://a2c.quebec/wp-content/uploads/2025/01/600x300.png" alt="Announcement of jury chairs for Id茅a 2025"></a> </div> <h3><a href="https://a2c.quebec/en/news/announcement-of-jury-chairs-for-idea-2025/">Announcement of jury chairs for Id茅a 2025</a></h3> <div class="editor">Association of Creative Communications Agencies (A2C), in collaboration with the聽 Soci茅t茅 des designers graphiques du Qu茅bec (SDGQ), is pleased to unveil the identities of the six people who will chair ... </div> </li> </ul> </section> </div> </div> </div> </div> </div> </main> <footer id="site-footer" role="contentinfo" itemscope itemtype="http://schema.org/WPFooter"> <div id="inner-footer" class="container relative"> <div id="widget-footer" class="clearfix row"> <div class="col-md-4"> <div id="sow-editor-3" class="widget widget_sow-editor"><div class="so-widget-sow-editor so-widget-sow-editor-base" ><h3 class="widgettitle">About A2C</h3> <div class="siteorigin-widget-tinymce textwidget"> <p>With over 100 Quebec agencies of all sizes, specialties and configurations dedicated to creative communications, our mission is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value.</p> </div> </div></div> <div id="social-wrapper"> <h4 class="widgettitle"></h4> <ul id="social"> <li class="fb"><a href="https://www.facebook.com/A2Cquebec" target="_blank"><i class="fa fa-facebook" aria-hidden="true"></i></a></li> <li class="tw"><a href="https://twitter.com/A2C_Quebec" target="_blank"><i class="fa fa-twitter" aria-hidden="true"></i></a></li> <li class="lk"><a href="https://www.linkedin.com/company/aapq/" target="_blank"><i class="fa fa-linkedin" aria-hidden="true"></i></a></li> <li class="ins"><a href="https://www.instagram.com/a2c.quebec/" target="_blank"><i class="fa fa-instagram" aria-hidden="true"></i></a></li> </ul> </div> </div> <div class="col-md-4"> <div id="text-4" class="widget widget_text"><h3 class="widgettitle">Looking for an agency?</h3> <div class="textwidget"><ul class="quick-acces list-unstyled"> <li class=""> <a href="/en/agency-directory" 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