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src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525930/525930_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Denim Fabrics </div> </div> </a><a href='/innovation/sustainably-upcycled-jeans' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainably Upcycled Jeans Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508266/508266_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainably Upcycled Jeans </div> </div> </a><a href='/innovation/sustainable-jeans11' class='cts__art'> <div class='cts__artImgCont'> <img alt='Highly Sustainable Jeans Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/432/432939/432939_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Highly Sustainable Jeans </div> </div> </a><a href='/innovation/decaf-denim' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled 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<div class='cts__artImgCont'> <img alt='Recycled Denim Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/491/491997/491997_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled Denim Collections </div> </div> </a><a href='/innovation/candiani-denim' class='cts__art'> <div class='cts__artImgCont'> <img alt='Biodegradable Stretch Denim Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/516/516057/516057_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Biodegradable Stretch Denim </div> </div> </a><a href='/innovation/denim-production' class='cts__art'> <div class='cts__artImgCont'> <img alt='Water-Saving Jean Production Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/317/317423/317423_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Water-Saving Jean Production </div> </div> </a><a href='/innovation/levis-recycled-501' class='cts__art'> <div class='cts__artImgCont'> <img alt='Post-Consumer Recycled Denim Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/468/468786/468786_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Post-Consumer Recycled Denim </div> </div> </a><a href='/innovation/circular-denim-collection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Denim Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/463/463900/463900_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Denim Collections </div> </div> </a><a href='/innovation/hybrid-polybags' class='cts__art'> <div class='cts__artImgCont'> <img alt='Compostable Denim Packaging Trials Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/496/496808/496808_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Compostable Denim Packaging Trials </div> </div> </a><a href='/innovation/ticas-altin-loose-fit-jeans' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Trendy Jeans Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/506/506458/506458_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Trendy Jeans </div> </div> </a><a href='/innovation/mavis-sustainable-denim' class='cts__art'> <div class='cts__artImgCont'> <img alt='Utility-Inspired Denim Capsules Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527403/527403_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Utility-Inspired Denim Capsules </div> </div> </a><a href='/innovation/story-mfg' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Themed Fashion Lines Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/411/411053/411053_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Themed Fashion Lines </div> </div> </a><a href='/innovation/levis-3' class='cts__art'> <div class='cts__artImgCont'> <img alt='Post-Consumerism Denim Exhibitions Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/476/476181/476181_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Post-Consumerism Denim Exhibitions </div> </div> </a><a href='/innovation/redone-x-pamela-anderson' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Backed Denim Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531481/531481_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Backed Denim Collections </div> </div> </a><a href='/innovation/fashion-capsule' class='cts__art'> <div class='cts__artImgCont'> <img alt='Zero-Waste Capsule Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/426/426702/426702_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Zero-Waste Capsule Collections </div> </div> </a><a href='/innovation/soorty-x-decode-twota' class='cts__art'> <div class='cts__artImgCont'> <img alt='Zero-Waste Denim Jumpsuits Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532455/532455_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Zero-Waste Denim Jumpsuits </div> </div> </a><a href='/innovation/sustainable-production-model' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Production Model Pledges Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/408/408581/408581_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Production Model Pledges </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Sustainable Denim Projects Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/422/sustainable-denim-devil-dog.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>DEVIL-DOG's 'SET' Project Explores Three Sustainability Goals</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/LauraMcQuarrie'>Laura McQuarrie — January 31, 2020</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.prnewswire.com/news-releases/devil-dog-sets-sights-on-realistic-sustainability-300996499.html' class='ctsa__ref' rel='nofollow noreferrer'>prnewswire</a> & <a target=_blank href='https://devil-dog.com' class='ctsa__ref' rel='nofollow noreferrer'>devil-dog</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='https://www.cleanthesky.com/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <img width=300 height=300 alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-1.png?auto=webp' class='cts__bannerImg' /> </a></div> <p class='cts__p'>DEVIL-DOG is working on a new project called SET, which is an acronym for three qualities of sustainable denim it will be building into its styles for Fall 2020; SET stands for: Sustainable Materials, Eco-Friendly Production Methods and Transparent Sourcing.</p><p class='cts__p'>While DEVIL-DOG has been using sustainable materials and transparent sourcing practices for its many years in business, Sean Connelly, VP of Merchandising and Sales, says that "The new 'SET' development allows us to take it one step further, deconstructing a garment, and allowing us to look at every element and replace it with a more sustainable option." This means that generic cotton will be replaced with recycled, US Trust or BCI, or regular paper could be swapped out for jacron or recycled paper. SET will also introduce denim styles that have fewer pieces of hardware, patches and labels, or styles that can be produced in a simpler way. </p><p class='cts__p'>Image Credit: DEVIL-DOG </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/weekdays-denim-capsule' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Denim Capsules Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/439/439487/439487_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Denim Capsules </div> </div> </a><a href='/innovation/recycled-denim-collection' 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