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Grace Gupta - GTM Alliance
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You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV)....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-the-difference-between-cancellation-and-churn/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/jacqueline-munguia-1pAwJiCD60c-unsplash--1-.jpg" alt="What is the difference between cancellation and churn?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-the-difference-between-cancellation-and-churn/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-Market</span> <h2 class="post-card-title">What is the difference between cancellation and churn?</h2> </header> <section class="post-card-excerpt"> <p>When it comes to your GTM strategy's success, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate could help prevent revenue loss....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/empower-your-employees-by-building-a-culture-that-values-every-customer-interaction/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-04-at-10.19.25.png" alt="Empower your employees by building a culture that values every customer interaction" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/empower-your-employees-by-building-a-culture-that-values-every-customer-interaction/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Empower your employees by building a culture that values every customer interaction</h2> </header> <section class="post-card-excerpt"> <p>As a CS leader, there’s a responsibility to set the standard through your actions. Fundamentally, any big change needs to come from the top. To ensure each customer interaction counts and your whole company recognizes and values each customer interaction, this needs to come from the C-suite....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-customer-health-score-how-to-master-this-metric/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-19-at-16.58.07-1.png" alt="The customer health score: How to master this metric" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-customer-health-score-how-to-master-this-metric/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">The customer health score: How to master this metric</h2> </header> <section class="post-card-excerpt"> <p>When analyzing your accounts (your customers), the customer health score offers you the ability to predict the longevity of this business relationship....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-are-the-go-to-kpis-and-metrics-used-in-customer-success/"> <img class="post-card-image" src="/content/images/size/w800/2023/03/customersuccesskpis.jpg" alt="What are the go-to KPIs and metrics used in customer success?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-are-the-go-to-kpis-and-metrics-used-in-customer-success/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-Market</span> <h2 class="post-card-title">What are the go-to KPIs and metrics used in customer success?</h2> </header> <section class="post-card-excerpt"> <p>Picture this: you have an in-demand product, a seemingly solid customer base, and money pouring in. Surely you’ve made it, right? But the thing is, none of these things matter without setting the right measures in place to monitor the good and the bad....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-lead-a-customer-success-team-through-a-management-transition/"> <img class="post-card-image" src="/content/images/size/w800/2022/11/managementtransition.jpg" alt="How to lead a customer success team through a management transition" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-lead-a-customer-success-team-through-a-management-transition/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">How to lead a customer success team through a management transition</h2> </header> <section class="post-card-excerpt"> <p>While starting a new role is exciting and poses a fresh bank of possibilities, it’s not always an enviable position when you step into someone else’s shoes. This is especially true when you’ve got to build new relationships with your predecessor’s team....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/shining-a-light-on-customer-success/"> <img class="post-card-image" src="/content/images/size/w800/2022/10/lightoncustomersuccess.jpg" alt="Shining a light on customer success" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/shining-a-light-on-customer-success/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">Shining a light on customer success</h2> </header> <section class="post-card-excerpt"> <p>There’s a tremendous need for customer success, but unfortunately, not everyone allocates the resources toward implementing a customer success function. According to recent studies, 37% of companies don’t have a clearly defined customer strategy in place. What can we do to remedy this failure?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-ways-csms-can-drive-product-adoption/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/productadoption.jpg" alt="5 ways CSMs can drive product adoption" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-ways-csms-can-drive-product-adoption/"> <header class="post-card-header"> <span class="post-card-tags">Customer success</span> <h2 class="post-card-title">5 ways CSMs can drive product adoption</h2> </header> <section class="post-card-excerpt"> <p>A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription. Success in adoption is determined by how often and how effectively your customer uses your product....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/grace.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper" style="margin-bottom: 4rem;"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script> <!-- <div class="section-wrapper"> <div class="section-title"> Become an author </div> <section class="subscribe-form"> <p>If you'd like to post content please request access</p> <form action="https://www.getdrip.com/forms/24507411/submissions" method="post" data-drip-embedded-form="24507411" class="form-group"> <div> <input class="subscribe-email" type="email" id="drip-email" name="fields[email]" value="" placeholder="youremail@example.com" /> </div> <div style="display: none;" aria-hidden="true"> <label for="website">Website</label><br /> <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="" /> </div> <div> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button">Request Access</button> </div> </form> </section> </div> --> </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20FULL%20LOGO%20WHITE.svg?v=4741dd4c2c" /> </a> </div> <div class="site-footer-content-title"> Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . 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