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Available in 12 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-12" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">12 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/IAd" title="IAd – Czech" lang="cs" hreflang="cs" data-title="IAd" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/IAd" title="IAd – French" lang="fr" hreflang="fr" data-title="IAd" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/IAd" title="IAd – Korean" lang="ko" hreflang="ko" data-title="IAd" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/IAd" title="IAd – Italian" lang="it" hreflang="it" data-title="IAd" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/IAd" title="IAd – Hebrew" lang="he" hreflang="he" data-title="IAd" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/IAd" title="IAd – Dutch" lang="nl" hreflang="nl" data-title="IAd" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/IAd" title="IAd – Japanese" lang="ja" hreflang="ja" data-title="IAd" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/IAd" title="IAd – Portuguese" lang="pt" hreflang="pt" data-title="IAd" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/IAd" title="IAd – Russian" lang="ru" hreflang="ru" data-title="IAd" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/%C4%B0Ad" title="İAd – Turkish" lang="tr" hreflang="tr" data-title="İAd" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/IAd" title="IAd – Ukrainian" lang="uk" hreflang="uk" data-title="IAd" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/IAd" title="IAd – Chinese" lang="zh" hreflang="zh" data-title="IAd" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q920313#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/IAd" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:IAd" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/IAd"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=IAd&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=IAd&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/IAd"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=IAd&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=IAd&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/IAd" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/IAd" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=IAd&oldid=1251197456" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=IAd&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=IAd&id=1251197456&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FIAd"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FIAd"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=IAd&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=IAd&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q920313" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Discontinued mobile advertising platform</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/IAD_(disambiguation)" class="mw-redirect mw-disambig" title="IAD (disambiguation)">IAD</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">iAd</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File"><a href="/wiki/File:IAd_Logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/5/55/IAd_Logo.png" decoding="async" width="49" height="50" class="mw-file-element" data-file-width="49" data-file-height="50" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Mobile_advertising" title="Mobile advertising">Mobile advertising</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">July 1, 2010</td></tr><tr><th scope="row" class="infobox-label">Discontinued</th><td class="infobox-data">June 30, 2016</td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">World</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160320135056/https://developer.apple.com/iad/">www.developer.apple.com/iad</a></td></tr></tbody></table> <p><b>iAd</b> is a discontinued mobile advertising platform developed by <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> for its <a href="/wiki/IPhone" title="IPhone">iPhone</a>, <a href="/wiki/IPod_Touch" title="IPod Touch">iPod Touch</a>, and <a href="/wiki/IPad" title="IPad">iPad</a> line of mobile devices allowing third-party developers to directly embed advertisements into their applications.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> iAd is part of Apple's <a href="/wiki/IOS_(Apple)" class="mw-redirect" title="IOS (Apple)">iOS</a> 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an <a href="/wiki/IPad" title="IPad">iPad</a> version appearing in the fall.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (March 2023)">citation needed</span></a></i>]</sup> Hosted and sold by Apple, the iAd platform was expected to compete with Google's <a href="/wiki/AdMob" title="AdMob">AdMob</a> mobile advertising service.<sup id="cite_ref-PC_Mag_2-0" class="reference"><a href="#cite_note-PC_Mag-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Similar to <a href="/wiki/AdMob" title="AdMob">AdMob</a>, iAd facilitates integrating advertisements into applications sold on the iOS <a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">App Store</a>.<sup id="cite_ref-CNET_3-0" class="reference"><a href="#cite_note-CNET-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the <a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a> web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well.<sup id="cite_ref-Ars_Technica_4-0" class="reference"><a href="#cite_note-Ars_Technica-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> The iAd App Network was discontinued as of June 30, 2016.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Timeline">Timeline</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=IAd&action=edit&section=1" title="Edit section: Timeline"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>March 2010 - acquisition of Quattro Wireless, which specializes in mobile advertising.</li> <li>July 1, 2010 - launched platform iAd in <a href="/wiki/IOS" title="IOS">iOS</a> 4.0 for iPhone/iPod touch only.</li> <li>November 2010 - began serving iAds in iOS 4.2(.1) for iPad.</li> <li>December 2010 - launched in the <a href="/wiki/UK" class="mw-redirect" title="UK">UK</a> and <a href="/wiki/France" title="France">France</a>.</li> <li>January 2011 - starting in <a href="/wiki/Germany" title="Germany">Germany</a>.</li> <li>February 2011 - lowered the minimum amount of advertising contract to $500,000. This is done to attract smaller advertisers.</li> <li>July 8, 2011 - lowered the minimum amount of advertising contract to $300,000. This is due to return to a few large customers who have gone to a competitor. In particular, <a href="/wiki/Citigroup" title="Citigroup">Citigroup</a> and American <a href="/wiki/Retailer" class="mw-redirect" title="Retailer">retailer</a> <a href="/wiki/JC_Penney" class="mw-redirect" title="JC Penney">JC Penney</a> Company.</li> <li>February 2012 - lowered the minimum amount of advertising contract to $100,000. This is done to deal effectively with <a href="/wiki/Google" title="Google">Google</a>.<sup id="cite_ref-:0_6-0" class="reference"><a href="#cite_note-:0-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (November 2014)">clarification needed</span></a></i>]</sup></li> <li>April 2012 - developer share of advertising revenue increased to 70%.<sup id="cite_ref-:0_6-1" class="reference"><a href="#cite_note-:0-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup></li> <li>June 2013 - lowered the minimum amount of advertising to $50. It was speculated this was done due to low fill rates.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup></li> <li>January 2016 - Apple announced the iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016. Apple disbands the iAd sales team.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup></li> <li>June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=IAd&action=edit&section=2" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFGraser2010" class="citation web cs1">Graser, Marc (April 8, 2010). <a rel="nofollow" class="external text" href="https://variety.com/2010/film/news/apple-unveils-iad-1118017445/">"Apple unveils iAd"</a>. <i>Variety</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230328112300/https://variety.com/2010/film/news/apple-unveils-iad-1118017445/">Archived</a> from the original on March 28, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Variety&rft.atitle=Apple+unveils+iAd&rft.date=2010-04-08&rft.aulast=Graser&rft.aufirst=Marc&rft_id=https%3A%2F%2Fvariety.com%2F2010%2Ffilm%2Fnews%2Fapple-unveils-iad-1118017445%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-PC_Mag-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-PC_Mag_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFUlanoff2010" class="citation news cs1">Ulanoff, Lance (April 12, 2010). <a rel="nofollow" class="external text" href="https://www.pcmag.com/article2/0,2817,2362512,00.asp">"Apple iAd Platform: A Case of the Rich Getting Richer"</a>. <i>PCMag</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171121114440/https://www.pcmag.com/article2/0,2817,2362512,00.asp">Archived</a> from the original on November 21, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">April 21,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=PCMag&rft.atitle=Apple+iAd+Platform%3A+A+Case+of+the+Rich+Getting+Richer&rft.date=2010-04-12&rft.aulast=Ulanoff&rft.aufirst=Lance&rft_id=https%3A%2F%2Fwww.pcmag.com%2Farticle2%2F0%2C2817%2C2362512%2C00.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-CNET-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-CNET_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKrazit2010" class="citation web cs1">Krazit, Tom (April 8, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100411110525/http://news.cnet.com/8301-30684_3-20002079-265.html">"Apple strikes back at Google with iAd"</a>. <i>CNet</i>. Archived from <a rel="nofollow" class="external text" href="https://www.cnet.com/culture/apple-strikes-back-at-google-with-iad/">the original</a> on April 11, 2010<span class="reference-accessdate">. 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Ars Technica. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170820032924/https://arstechnica.com/gadgets/2010/04/apple-announces-multitasking-and-more-for-iphone-os-40/">Archived</a> from the original on August 20, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">April 21,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Multitasking+%28finally%29%2C+iAd%2C+and+more+coming+in+iOS+4.0&rft.pub=Ars+Technica&rft.date=2010-04-08&rft.aulast=Foresman&rft.aufirst=Chris&rft_id=https%3A%2F%2Farstechnica.com%2Fgadgets%2F2010%2F04%2Fapple-announces-multitasking-and-more-for-iphone-os-40%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFStatt2016" class="citation web cs1">Statt, Nick (January 15, 2016). <a rel="nofollow" class="external text" href="https://www.theverge.com/2016/1/15/10777496/apple-iad-app-shutdown-june-30th-confirmation">"Apple confirms it's backing away from iAd on June 30th"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221208142829/https://www.theverge.com/2016/1/15/10777496/apple-iad-app-shutdown-june-30th-confirmation">Archived</a> from the original on December 8, 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">March 28,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNET&rft.atitle=Apple+increases+developer+iAd+revenue+to+70+percent&rft.aulast=Aimonetti&rft.aufirst=Joe&rft_id=https%3A%2F%2Fwww.cnet.com%2Ftech%2Fmobile%2Fapple-increases-developer-iad-revenue-to-70-percent%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEdwards" class="citation web cs1">Edwards, Jim. <a rel="nofollow" class="external text" href="https://www.businessinsider.com/iad-price-falls-to-50-2013-6">"The Price Of Running A Campaign On Apple's Fancy Ad System Has Dropped From $1 Million To $50"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160428222405/http://www.businessinsider.com/iad-price-falls-to-50-2013-6">Archived</a> from the original on April 28, 2016<span class="reference-accessdate">. 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Retrieved <span class="nowrap">January 24,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=BuzzFeed+News&rft.atitle=Apple+To+Disband+iAd+Sales+Team&rft.date=2016-01-13&rft.aulast=Paczkowski&rft.aufirst=John&rft_id=https%3A%2F%2Fwww.buzzfeednews.com%2Farticle%2Fjohnpaczkowski%2Fapple-iad&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://fortune.com/2016/01/13/apple-iad-shift/">"Why Apple Is Killing Off its Advertising Business"</a>. <i>Fortune</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210726174740/https://fortune.com/2016/01/13/apple-iad-shift/">Archived</a> from the original on July 26, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Fortune&rft.atitle=Why+Apple+Is+Killing+Off+its+Advertising+Business&rft_id=https%3A%2F%2Ffortune.com%2F2016%2F01%2F13%2Fapple-iad-shift%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRosoff" class="citation web cs1">Rosoff, Matt. <a rel="nofollow" class="external text" href="https://www.businessinsider.com/apple-ending-iad-direct-sales-2016-1">"Apple follows Microsoft out of the advertising business"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220828151937/https://www.businessinsider.com/apple-ending-iad-direct-sales-2016-1">Archived</a> from the original on August 28, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Apple+follows+Microsoft+out+of+the+advertising+business&rft.aulast=Rosoff&rft.aufirst=Matt&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fapple-ending-iad-direct-sales-2016-1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHeine2016" class="citation web cs1">Heine, Christopher (June 30, 2016). <a rel="nofollow" class="external text" href="http://www.adweek.com/news/technology/iad-shuts-down-apple-may-be-about-get-shot-advertising-redemption-172319">"As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption"</a>. <i>Adweek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160703080208/http://www.adweek.com/news/technology/iad-shuts-down-apple-may-be-about-get-shot-advertising-redemption-172319">Archived</a> from the original on July 3, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">July 7,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adweek&rft.atitle=As+iAd+Shuts+Down%2C+Apple+May+Be+About+to+Get+a+Shot+of+Advertising+Redemption&rft.date=2016-06-30&rft.aulast=Heine&rft.aufirst=Christopher&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Ftechnology%2Fiad-shuts-down-apple-may-be-about-get-shot-advertising-redemption-172319&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIAd" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=IAd&action=edit&section=3" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://advertising.apple.com">Official website</a></li></ul> <div style="clear:both;" class=""></div> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · 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.navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="iOS_and_iOS-based_products312" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:IOS" title="Template:IOS"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:IOS" title="Template talk:IOS"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:IOS" title="Special:EditPage/Template:IOS"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="iOS_and_iOS-based_products312" style="font-size:114%;margin:0 4em"><a href="/wiki/IOS" title="IOS">iOS</a> and iOS-based products</div></th></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li>History <ul><li><a href="/wiki/IOS_version_history" title="IOS version history">iOS</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS</a></li></ul></li> <li><a href="/wiki/Issues_relating_to_iOS" title="Issues relating to iOS">Issues</a></li> <li><a href="/wiki/Outline_of_iOS" title="Outline of iOS">Outline</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Hardware</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPhone" title="IPhone">iPhone</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_(1st_generation)" title="IPhone (1st generation)">1st</a></li> <li><a href="/wiki/IPhone_3G" title="IPhone 3G">3G</a></li> <li><a href="/wiki/IPhone_3GS" title="IPhone 3GS">3GS</a></li> <li><a href="/wiki/IPhone_4" title="IPhone 4">4</a></li> <li><a href="/wiki/IPhone_4s" title="IPhone 4s">4s</a></li> <li><a href="/wiki/IPhone_5" title="IPhone 5">5</a></li> <li><a href="/wiki/IPhone_5c" title="IPhone 5c">5c</a></li> <li><a href="/wiki/IPhone_5s" title="IPhone 5s">5s</a></li> <li><a href="/wiki/IPhone_6" title="IPhone 6">6 & 6 Plus</a></li> <li><a href="/wiki/IPhone_6s" title="IPhone 6s">6s & 6s Plus</a></li> <li><a href="/wiki/IPhone_7" title="IPhone 7">7 & 7 Plus</a></li> <li><a href="/wiki/IPhone_8" title="IPhone 8">8 & 8 Plus</a></li> <li><a href="/wiki/IPhone_X" title="IPhone X">X</a></li> <li><a href="/wiki/IPhone_XR" title="IPhone XR">XR</a></li> <li><a href="/wiki/IPhone_XS" title="IPhone XS">XS & XS Max</a></li> <li><a href="/wiki/IPhone_11" title="IPhone 11">11</a></li> <li><a href="/wiki/IPhone_11_Pro" title="IPhone 11 Pro">11 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_12" title="IPhone 12">12 & 12 Mini</a></li> <li><a href="/wiki/IPhone_12_Pro" title="IPhone 12 Pro">12 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_13" title="IPhone 13">13 & 13 Mini</a></li> <li><a href="/wiki/IPhone_13_Pro" title="IPhone 13 Pro">13 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_14" title="IPhone 14">14 & 14 Plus</a></li> <li><a href="/wiki/IPhone_14_Pro" title="IPhone 14 Pro">14 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_15" title="IPhone 15">15 & 15 Plus</a></li> <li><a href="/wiki/IPhone_15_Pro" title="IPhone 15 Pro">15 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_16" title="IPhone 16">16 & 16 Plus</a></li> <li><a href="/wiki/IPhone_16_Pro" title="IPhone 16 Pro">16 Pro & Pro Max</a></li> <li><a href="/wiki/IPhone_16e" title="IPhone 16e">16e</a></li> <li>iPhone SE <ul><li><a href="/wiki/IPhone_SE_(1st_generation)" title="IPhone SE (1st generation)">1st</a></li> <li><a href="/wiki/IPhone_SE_(2nd_generation)" title="IPhone SE (2nd generation)">2nd</a></li> <li><a href="/wiki/IPhone_SE_(3rd_generation)" title="IPhone SE (3rd generation)">3rd</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPod_Touch" title="IPod Touch">iPod Touch</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPod_Touch_(1st_generation)" title="IPod Touch (1st generation)">1st</a></li> <li><a href="/wiki/IPod_Touch_(2nd_generation)" title="IPod Touch (2nd generation)">2nd</a></li> <li><a href="/wiki/IPod_Touch_(3rd_generation)" title="IPod Touch (3rd generation)">3rd</a></li> <li><a href="/wiki/IPod_Touch_(4th_generation)" title="IPod Touch (4th generation)">4th</a></li> <li><a href="/wiki/IPod_Touch_(5th_generation)" title="IPod Touch (5th generation)">5th</a></li> <li><a href="/wiki/IPod_Touch_(6th_generation)" title="IPod Touch (6th generation)">6th</a></li> <li><a href="/wiki/IPod_Touch_(7th_generation)" title="IPod Touch (7th generation)">7th</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPad" title="IPad">iPad</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPad_(1st_generation)" title="IPad (1st generation)">1st</a></li> <li><a href="/wiki/IPad_2" title="IPad 2">2</a></li> <li><a href="/wiki/IPad_(3rd_generation)" title="IPad (3rd generation)">3rd</a></li> <li><a href="/wiki/IPad_(4th_generation)" title="IPad (4th generation)">4th</a></li> <li><a href="/wiki/IPad_(5th_generation)" title="IPad (5th generation)">5th</a></li> <li><a href="/wiki/IPad_(6th_generation)" title="IPad (6th generation)">6th</a></li> <li><a href="/wiki/IPad_(7th_generation)" title="IPad (7th generation)">7th</a></li> <li><a href="/wiki/IPad_(8th_generation)" title="IPad (8th generation)">8th</a></li> <li><a href="/wiki/IPad_(9th_generation)" title="IPad (9th generation)">9th</a></li> <li><a href="/wiki/IPad_(10th_generation)" title="IPad (10th generation)">10th</a></li> <li><a href="/wiki/IPad_Mini" title="IPad Mini">Mini</a> <ul><li><a href="/wiki/IPad_Mini_(1st_generation)" title="IPad Mini (1st generation)">1st</a></li> <li><a href="/wiki/IPad_Mini_2" title="IPad Mini 2">2</a></li> <li><a href="/wiki/IPad_Mini_3" title="IPad Mini 3">3</a></li> <li><a href="/wiki/IPad_Mini_4" title="IPad Mini 4">4</a></li> <li><a href="/wiki/IPad_Mini_(5th_generation)" title="IPad Mini (5th generation)">5th</a></li> <li><a href="/wiki/IPad_Mini_(6th_generation)" title="IPad Mini (6th generation)">6th</a></li> <li><a href="/wiki/IPad_Mini_(7th_generation)" title="IPad Mini (7th generation)">7th</a></li></ul></li> <li><a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">Air</a> <ul><li><a href="/wiki/IPad_Air_(1st_generation)" title="IPad Air (1st generation)">1st</a></li> <li><a href="/wiki/IPad_Air_2" title="IPad Air 2">2</a></li> <li><a href="/wiki/IPad_Air_(3rd_generation)" title="IPad Air (3rd generation)">3rd</a></li> <li><a href="/wiki/IPad_Air_(4th_generation)" title="IPad Air (4th generation)">4th</a></li> <li><a href="/wiki/IPad_Air_(5th_generation)" title="IPad Air (5th generation)">5th</a></li> <li><a href="/wiki/IPad_Air_(6th_generation)" title="IPad Air (6th generation)">6th</a></li></ul></li> <li><a href="/wiki/IPad_Pro" title="IPad Pro">Pro</a> <ul><li><a href="/wiki/IPad_Pro_(1st_generation)" title="IPad Pro (1st generation)">1st</a></li> <li><a href="/wiki/IPad_Pro_(2nd_generation)" title="IPad Pro (2nd generation)">2nd</a></li> <li><a href="/wiki/IPad_Pro_(3rd_generation)" title="IPad Pro (3rd generation)">3rd</a></li> <li><a href="/wiki/IPad_Pro_(4th_generation)" title="IPad Pro (4th generation)">4th</a></li> <li><a href="/wiki/IPad_Pro_(5th_generation)" title="IPad Pro (5th generation)">5th</a></li> <li><a href="/wiki/IPad_Pro_(6th_generation)" title="IPad Pro (6th generation)">6th</a></li> <li><a href="/wiki/IPad_Pro_(7th_generation)" title="IPad Pro (7th generation)">7th</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Apple Watch</a></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="4" style="width:1px;padding:0 0 0 2px"><div><span class="skin-invert" typeof="mw:File"><a href="/wiki/File:IOS_wordmark_(2017).svg" class="mw-file-description"><img alt="iOS logo" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/IOS_wordmark_%282017%29.svg/70px-IOS_wordmark_%282017%29.svg.png" decoding="async" width="70" height="34" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/IOS_wordmark_%282017%29.svg/105px-IOS_wordmark_%282017%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/IOS_wordmark_%282017%29.svg/140px-IOS_wordmark_%282017%29.svg.png 2x" data-file-width="118" data-file-height="58" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Software</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">OS<wbr /></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_OS_1" title="IPhone OS 1">1</a></li> <li><a href="/wiki/IPhone_OS_2" title="IPhone OS 2">2</a></li> <li><a href="/wiki/IPhone_OS_3" title="IPhone OS 3">3</a></li> <li><a href="/wiki/IOS_4" title="IOS 4">4</a></li> <li><a href="/wiki/IOS_5" title="IOS 5">5</a></li> <li><a href="/wiki/IOS_6" title="IOS 6">6</a></li> <li><a href="/wiki/IOS_7" title="IOS 7">7</a></li> <li><a href="/wiki/IOS_8" title="IOS 8">8</a></li> <li><a href="/wiki/IOS_9" title="IOS 9">9</a></li> <li><a href="/wiki/IOS_10" title="IOS 10">10</a></li> <li><a href="/wiki/IOS_11" title="IOS 11">11</a></li> <li><a href="/wiki/IOS_12" title="IOS 12">12</a></li> <li><a href="/wiki/IOS_13" title="IOS 13">13</a></li> <li><a href="/wiki/IOS_14" title="IOS 14">14</a></li> <li><a href="/wiki/IOS_15" title="IOS 15">15</a></li> <li><a href="/wiki/IOS_16" title="IOS 16">16</a></li> <li><a href="/wiki/IOS_17" title="IOS 17">17</a></li> <li><a href="/wiki/IOS_18" title="IOS 18">18</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Derived from iOS</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/IPadOS_13" title="IPadOS 13">13</a></li> <li><a href="/wiki/IPadOS_14" title="IPadOS 14">14</a></li> <li><a href="/wiki/IPadOS_15" title="IPadOS 15">15</a></li> <li><a href="/wiki/IPadOS_16" title="IPadOS 16">16</a></li> <li><a href="/wiki/IPadOS_17" title="IPadOS 17">17</a></li> <li><a href="/wiki/IPadOS_18" title="IPadOS 18">18</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Features <wbr /></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirDrop" title="AirDrop">AirDrop</a></li> <li><a href="/wiki/AirPlay" title="AirPlay">AirPlay</a></li> <li><a href="/wiki/AirPrint" title="AirPrint">AirPrint</a></li> <li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Control_Center_(iOS)" class="mw-redirect" title="Control Center (iOS)">Control Center</a></li> <li><a href="/wiki/Crash_Detection" title="Crash Detection">Crash Detection</a></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/Night_Shift_(software)" title="Night Shift (software)">Night Shift</a></li> <li><a href="/wiki/Notification_Center" title="Notification Center">Notification Center</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Spotlight_(Apple)" title="Spotlight (Apple)">Spotlight</a></li> <li><a href="/wiki/SpringBoard" title="SpringBoard">SpringBoard</a></li> <li><a href="/wiki/VoiceOver" title="VoiceOver">VoiceOver</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">SDK & API <wbr /></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS_SDK" title="IOS SDK">SDK</a></li> <li><a href="/wiki/Foundation_Kit" title="Foundation Kit">Foundation</a></li> <li><a href="/wiki/UIKit" title="UIKit">UIKit</a></li> <li><a href="/wiki/Core_Animation" title="Core Animation">Core Animation</a></li> <li><a href="/wiki/HomeKit" class="mw-redirect" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Inter-App_Audio" title="Inter-App Audio">Inter-App Audio</a></li> <li><a href="/wiki/WebKit" title="WebKit">WebKit</a></li> <li><a href="/wiki/GymKit" class="mw-redirect" title="GymKit">GymKit</a></li> <li><a href="/wiki/HealthKit" class="mw-redirect" title="HealthKit">HealthKit</a></li> <li><a href="/wiki/SwiftUI" title="SwiftUI">SwiftUI</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Bundled<wbr /> apps</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Calculator_(Apple)" title="Calculator (Apple)">Calculator</a></li> <li><a href="/wiki/Calendar_(Apple)" title="Calendar (Apple)">Calendar</a></li> <li><a href="/wiki/Clock_(iOS)" class="mw-redirect" title="Clock (iOS)">Clock</a></li> <li><a href="/wiki/Contacts_(Apple)" title="Contacts (Apple)">Contacts</a></li> <li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Freeform_(Apple)" title="Freeform (Apple)">Freeform</a></li> <li><a href="/wiki/Files_(Apple)" title="Files (Apple)">Files</a></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a> <ul><li><a href="/wiki/Workouts_(Apple)" title="Workouts (Apple)">Workouts</a></li></ul></li> <li><a href="/wiki/Health_(Apple)" title="Health (Apple)">Health</a> <ul><li><a href="/wiki/Mindfulness_(Apple)" title="Mindfulness (Apple)">Mindfulness</a></li></ul></li> <li><a href="/wiki/HomeKit" class="mw-redirect" title="HomeKit">Home</a></li> <li><a href="/wiki/Journal_(Apple)" title="Journal (Apple)">Journal</a></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a></li> <li><a href="/wiki/Measure_(Apple)" class="mw-redirect" title="Measure (Apple)">Measure</a></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">Messages</a></li> <li><a href="/wiki/Music_(software)" class="mw-redirect" title="Music (software)">Music</a></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a></li> <li><a href="/wiki/Notes_(Apple)" title="Notes (Apple)">Notes</a></li> <li><a href="/wiki/Passwords_(Apple)" title="Passwords (Apple)">Passwords</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Reminders_(Apple)" title="Reminders (Apple)">Reminders</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/Shortcuts_(app)" class="mw-redirect" title="Shortcuts (app)">Shortcuts</a></li> <li><a href="/wiki/Stocks_(software)" class="mw-redirect" title="Stocks (software)">Stocks</a></li> <li><a href="/wiki/Translate_(Apple)" title="Translate (Apple)">Translate</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a></li> <li><a href="/wiki/Voice_Memos" class="mw-redirect" title="Voice Memos">Voice Memos</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li> <li><a href="/wiki/Weather_(Apple)" title="Weather (Apple)">Weather</a></li> <li><a href="/wiki/Apple_Watch#Software" title="Apple Watch">Watch</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discontinued</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Find_My_Friends" class="mw-redirect" title="Find My Friends">Find My Friends</a></li> <li><a href="/wiki/Find_My_iPhone" class="mw-redirect" title="Find My iPhone">Find My iPhone</a></li> <li><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Apple<wbr /> apps</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/Clips_(software)" title="Clips (software)">Clips</a></li> <li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discontinued</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></li> <li><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></li> <li><a href="/wiki/Nike%2BiPod" title="Nike+iPod">Nike+iPod</a></li> <li><a href="/wiki/ITunes_Remote" title="ITunes Remote">iTunes Remote</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/App_Store" class="mw-redirect" title="App Store">App Store</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a></li> <li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Family_Sharing" title="Family Sharing">Family Sharing</a></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a></li> <li><a href="/wiki/ITunes_Connect" title="ITunes Connect">iTunes Connect</a></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><a href="/wiki/Apple_News%2B" class="mw-redirect" title="Apple News+">+</a></li></ul></li> <li><a href="/wiki/Apple_One_(service)" class="mw-redirect" title="Apple One (service)">One</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Push_Notification_service" title="Apple Push Notification service">Push Notifications</a></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Apple_TV%2B" title="Apple TV+">TV+</a> <ul><li><a href="/wiki/List_of_original_programs_distributed_by_Apple" class="mw-redirect" title="List of original programs distributed by Apple">Shows</a></li></ul></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discontinued</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">iAd</a></li> <li><a href="/wiki/ILife" title="ILife">iLife</a></li> <li><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></li> <li><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_silicon" title="Apple silicon">Apple silicon</a></li> <li>Controversies <ul><li><a href="/wiki/300-page_iPhone_bill" title="300-page iPhone bill">300-page bill</a></li> <li><a href="/wiki/Antennagate" class="mw-redirect" title="Antennagate">Antennagate</a></li> <li><a href="/wiki/Batterygate" title="Batterygate">Batterygate</a></li> <li><a href="/wiki/Bendgate" class="mw-redirect" title="Bendgate">Bendgate</a></li> <li><a href="/wiki/IOS_jailbreaking" title="IOS jailbreaking">Jailbreaking</a></li></ul></li> <li><a href="/wiki/FairPlay" title="FairPlay">FairPlay</a></li> <li><a href="/wiki/List_of_free_and_open-source_iOS_applications" title="List of free and open-source iOS applications">Free and open-source apps</a></li> <li><a href="/wiki/List_of_iOS_games" title="List of iOS games">Games</a></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/History_of_the_iPhone" title="History of the iPhone">iPhone history</a></li> <li><a href="/wiki/IPhone_hardware" title="IPhone hardware">iPhone hardware</a></li> <li><a href="/wiki/Metal_(API)" title="Metal (API)">Metal</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:IOS" title="Category:IOS">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Apple_Inc.606" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Apple_Inc." title="Template:Apple Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Apple_Inc." title="Template talk:Apple Inc."><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Apple_Inc." title="Special:EditPage/Template:Apple Inc."><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Apple_Inc.606" style="font-size:114%;margin:0 4em"><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a></li> <li><a href="/wiki/Outline_of_Apple_Inc." title="Outline of Apple Inc.">Outline</a></li> <li><a href="/wiki/Timeline_of_Apple_Inc._products" class="mw-redirect" title="Timeline of Apple Inc. products">Timeline of products</a></li> <li><a href="/wiki/Environmental_practices_of_Apple" class="mw-redirect" title="Environmental practices of Apple">Environment</a></li> <li><a href="/wiki/Marketing_of_Apple_Inc." title="Marketing of Apple Inc.">Marketing</a></li> <li><a href="/wiki/Apple_supply_chain" title="Apple supply chain">Supply chain</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Trade unions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._products" title="Category:Apple Inc. products">Products</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._hardware" title="Category:Apple Inc. hardware">Hardware</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IMac" title="IMac">iMac</a> <ul><li><i><a href="/wiki/IMac_Pro" title="IMac Pro">Pro</a></i></li></ul></li> <li><a href="/wiki/MacBook" title="MacBook">MacBook</a> <ul><li><a href="/wiki/MacBook_Air" title="MacBook Air">Air</a></li> <li><a href="/wiki/MacBook_Pro" title="MacBook Pro">Pro</a></li></ul></li> <li><a href="/wiki/Mac_Mini" title="Mac Mini">Mini</a></li> <li><a href="/wiki/Mac_Studio" title="Mac Studio">Studio</a></li> <li><a href="/wiki/Mac_Pro" title="Mac Pro">Pro</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPod" title="IPod">iPod</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/IPod_Classic" title="IPod Classic">Classic</a></i></li> <li><i><a href="/wiki/IPod_Mini" title="IPod Mini">Mini</a></i></li> <li><i><a href="/wiki/IPod_Nano" title="IPod Nano">Nano</a></i></li> <li><i><a href="/wiki/IPod_Shuffle" title="IPod Shuffle">Shuffle</a></i></li> <li><i><a href="/wiki/IPod_Touch" title="IPod Touch">Touch</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPhone" title="IPhone">iPhone</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPhone_hardware" title="IPhone hardware">Hardware</a></li> <li><a href="/wiki/History_of_the_iPhone" title="History of the iPhone">History</a></li> <li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhone models</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/IPad" title="IPad">iPad</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IPad_Mini" title="IPad Mini">Mini</a></li> <li><a href="/wiki/IPad_Air" class="mw-redirect" title="IPad Air">Air</a></li> <li><a href="/wiki/IPad_Pro" title="IPad Pro">Pro</a></li> <li><a href="/wiki/List_of_iPad_accessories" title="List of iPad accessories">Accessories</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/AirPods" title="AirPods">AirPods</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AirPods_Pro" title="AirPods Pro">Pro</a></li> <li><a href="/wiki/AirPods_Max" title="AirPods Max">Max</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_SIM" title="Apple SIM">Apple SIM</a></li> <li><a href="/wiki/AirTag" title="AirTag">AirTag</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a> <ul><li><a href="/wiki/Beats_Pill" title="Beats Pill">Pill</a></li></ul></li> <li><a href="/wiki/HomePod" title="HomePod">HomePod</a> <ul><li><a href="/wiki/HomePod_Mini" title="HomePod Mini">Mini</a></li></ul></li> <li><a href="/wiki/Apple_silicon" title="Apple silicon">Silicon</a></li> <li><a href="/wiki/Apple_TV" title="Apple TV">TV</a></li> <li><a href="/wiki/Apple_Vision_Pro" title="Apple Vision Pro">Vision Pro</a></li> <li><a href="/wiki/Apple_Watch" title="Apple Watch">Watch</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._software" title="Category:Apple Inc. software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Operatingsystems58" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Apple_operating_systems" title="List of Apple operating systems">Operating<br />systems</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/IOS" title="IOS">iOS</a> / <a href="/wiki/IPadOS" title="IPadOS">iPadOS</a> <ul><li><a href="/wiki/List_of_iPhone_models" title="List of iPhone models">iPhones</a></li> <li><a href="/wiki/List_of_iPad_models" title="List of iPad models">iPads</a></li> <li><a href="/wiki/IOS_version_history" title="IOS version history">iOS history</a></li> <li><a href="/wiki/IPadOS_version_history" title="IPadOS version history">iPadOS history</a></li> <li><a href="/wiki/Pre-installed_iOS_apps" class="mw-redirect" title="Pre-installed iOS apps">Apps</a></li></ul></li> <li><a href="/wiki/MacOS" title="MacOS">macOS</a> <ul><li><a href="/wiki/MacOS_version_history" title="MacOS version history">History</a></li> <li><a href="/wiki/MacOS_Server" class="mw-redirect" title="MacOS Server">Server</a></li></ul></li> <li><a href="/wiki/TvOS" title="TvOS">tvOS</a></li> <li><a href="/wiki/WatchOS" title="WatchOS">watchOS</a></li> <li><a href="/wiki/BridgeOS" title="BridgeOS">bridgeOS</a></li> <li><a href="/wiki/Darwin_(operating_system)" title="Darwin (operating system)">Darwin</a></li> <li><i><a href="/wiki/Classic_Mac_OS" title="Classic Mac OS">Classic Mac OS</a></i></li> <li><a href="/wiki/VisionOS" title="VisionOS">visionOS</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CarPlay" title="CarPlay">CarPlay</a></li> <li><a href="/wiki/Classroom_(Apple)" title="Classroom (Apple)">Classroom</a></li> <li><a href="/wiki/HomeKit" class="mw-redirect" title="HomeKit">HomeKit</a></li> <li><a href="/wiki/Core_Foundation" title="Core Foundation">Core Foundation</a></li> <li><a href="/wiki/Apple_Developer_Tools" title="Apple Developer Tools">Developer Tools</a></li> <li><a href="/wiki/FileMaker" title="FileMaker">FileMaker</a></li> <li><a href="/wiki/Final_Cut_Pro" title="Final Cut Pro">Final Cut Pro</a> <ul><li><a href="/wiki/Final_Cut_Pro_X" class="mw-redirect" title="Final Cut Pro X">X</a></li> <li><a href="/wiki/Compressor_(software)" title="Compressor (software)">Compressor</a></li> <li><a href="/wiki/Motion_(software)" title="Motion (software)">Motion</a></li></ul></li> <li><a href="/wiki/Logic_Pro" title="Logic Pro">Logic Pro</a> <ul><li><a href="/wiki/MainStage_(software)" title="MainStage (software)">MainStage</a></li></ul></li> <li><i><a href="/wiki/ILife" title="ILife">iLife</a></i> <ul><li><a href="/wiki/GarageBand" title="GarageBand">GarageBand</a></li> <li><a href="/wiki/IMovie" title="IMovie">iMovie</a></li> <li><i><a href="/wiki/IPhoto" title="IPhoto">iPhoto</a></i></li></ul></li> <li><a href="/wiki/ITunes" title="ITunes">iTunes</a></li> <li><a href="/wiki/IWork" title="IWork">iWork</a> <ul><li><a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote</a></li> <li><a href="/wiki/Numbers_(spreadsheet)" title="Numbers (spreadsheet)">Numbers</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li></ul></li> <li><a href="/wiki/Apple_Mail" title="Apple Mail">Mail</a></li> <li><a href="/wiki/QuickTime" title="QuickTime">QuickTime</a></li> <li><a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a></li> <li><a href="/wiki/SceneKit" title="SceneKit">SceneKit</a></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><a href="/wiki/Swift_(programming_language)" title="Swift (programming language)">Swift</a></li> <li><a href="/wiki/Xcode" title="Xcode">Xcode</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._services" title="Category:Apple Inc. services">Services</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Financial</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Card" title="Apple Card">Card</a></li> <li><a href="/wiki/Apple_Pay" title="Apple Pay">Pay</a></li> <li><a href="/wiki/Apple_Wallet" title="Apple Wallet">Wallet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Arcade" title="Apple Arcade">Arcade</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Books</a></li> <li><a href="/wiki/Apple_Music" title="Apple Music">Music</a> <ul><li><a href="/wiki/Apple_Music_1" title="Apple Music 1">1</a></li> <li><i><a href="/wiki/Beats_Music" title="Beats Music">Beats Music</a></i></li> <li><a href="/wiki/Apple_Music_Up_Next" title="Apple Music Up Next">Up Next</a></li> <li><i><a href="/wiki/Apple_Music_Festival" title="Apple Music Festival">Festival</a></i></li> <li><i><a href="/wiki/ITunes_Radio" title="ITunes Radio">iTunes Radio</a></i></li> <li><a href="/wiki/Music_(app)" title="Music (app)">App</a></li></ul></li> <li><a href="/wiki/Apple_News" title="Apple News">News</a> <ul><li><i><a href="/wiki/Newsstand_(software)" title="Newsstand (software)">Newsstand</a></i></li></ul></li> <li><a href="/wiki/Apple_Podcasts" title="Apple Podcasts">Podcasts</a></li> <li><a href="/wiki/Apple_TV_app" title="Apple TV app">TV</a> <ul><li><a href="/wiki/Apple_TV%2B" title="Apple TV+">+</a></li> <li><a href="/wiki/List_of_Apple_TV%2B_original_programming" title="List of Apple TV+ original programming">originals</a></li> <li><a href="/wiki/MLS_Season_Pass" title="MLS Season Pass">MLS Season Pass</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/FaceTime" title="FaceTime">FaceTime</a></li> <li><a href="/wiki/Walkie-Talkie_(Apple)" class="mw-redirect" title="Walkie-Talkie (Apple)">Walkie-Talkie</a></li> <li><a href="/wiki/IMessage" title="IMessage">iMessage</a> <ul><li><i><a href="/wiki/IChat" title="IChat">iChat</a></i></li> <li><a href="/wiki/Messages_(Apple)" title="Messages (Apple)">App</a></li></ul></li> <li><a href="/wiki/Game_Center" title="Game Center">Game Center</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Retail and<br />digital sales</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> <ul><li><a href="/wiki/Mac_App_Store" title="Mac App Store">macOS</a></li></ul></li> <li><a href="/wiki/ITunes_Store" title="ITunes Store">iTunes Store</a> <ul><li><a href="/wiki/ITunes_Connect" title="ITunes Connect">Connect</a></li></ul></li> <li><a href="/wiki/Apple_Store" title="Apple Store">Store</a> <ul><li><a href="/wiki/Apple_Fifth_Avenue" title="Apple Fifth Avenue">Fifth Avenue</a></li> <li><a href="/wiki/Apple_Michigan_Avenue" title="Apple Michigan Avenue">Michigan Avenue</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Support</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AppleCare%2B" title="AppleCare+">AppleCare+</a></li> <li><a href="/wiki/Apple_Authorized_Service_Provider" title="Apple Authorized Service Provider">AASP</a></li> <li><a href="/wiki/Apple_certification_programs" title="Apple certification programs">Certifications</a></li> <li><a href="/wiki/Genius_Bar" title="Genius Bar">Genius Bar</a></li> <li><i><a href="/wiki/ProCare" title="ProCare">ProCare</a></i></li> <li><i><a href="/wiki/One_to_One_(Apple)" title="One to One (Apple)">One to One</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Account" title="Apple Account">Apple Account</a> (formerly <i>Apple ID</i>) <ul><li><a href="/wiki/Sign_in_with_Apple" title="Sign in with Apple">Sign in with Apple</a></li></ul></li> <li><a href="/wiki/Apple_One" title="Apple One">One</a></li> <li><a href="/wiki/Apple_Developer" title="Apple Developer">Developer</a> <ul><li><i><a class="mw-selflink selflink">iAd</a></i></li> <li><a href="/wiki/TestFlight" title="TestFlight">TestFlight</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a></li></ul></li> <li><a href="/wiki/ICloud" title="ICloud">iCloud</a> <ul><li><i><a href="/wiki/MobileMe" title="MobileMe">MobileMe</a></i></li></ul></li> <li><a href="/wiki/Find_My" title="Find My">Find My</a></li> <li><a href="/wiki/Fitness_(Apple)" title="Fitness (Apple)">Fitness</a></li> <li><a href="/wiki/Photos_(Apple)" title="Photos (Apple)">Photos</a></li> <li><a href="/wiki/Apple_Maps" title="Apple Maps">Maps</a> <ul><li><a href="/wiki/Flyover_(Apple_Maps)" title="Flyover (Apple Maps)">Flyover</a></li> <li><a href="/wiki/Look_Around_(Apple)" title="Look Around (Apple)">Look Around</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._subsidiaries" title="Category:Apple Inc. subsidiaries">Subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><a href="/wiki/Apple_IMC" title="Apple IMC">Apple IMC</a></li> <li><a href="/wiki/Apple_Studios" title="Apple Studios">Apple Studios</a></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/Braeburn_Capital" title="Braeburn Capital">Braeburn Capital</a></li> <li><a href="/wiki/Claris" title="Claris">Claris</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._acquisitions" title="Category:Apple Inc. acquisitions">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_mergers_and_acquisitions_by_Apple" title="List of mergers and acquisitions by Apple">Completed</a> <ul><li><a href="/wiki/Anobit" title="Anobit">Anobit</a></li> <li><i><a href="/wiki/AuthenTec" title="AuthenTec">AuthenTec</a></i></li> <li><a href="/wiki/Beats_Electronics" title="Beats Electronics">Beats</a></li> <li><a href="/wiki/Beddit" title="Beddit">Beddit</a></li> <li><a href="/wiki/BIS_Records" title="BIS Records">BIS Records</a></li> <li><i><a href="/wiki/Cue_(search_engine)" title="Cue (search engine)">Cue</a></i></li> <li><i><a href="/wiki/EditGrid" title="EditGrid">EditGrid</a></i></li> <li><i><a href="/wiki/Emagic" title="Emagic">Emagic</a></i></li> <li><i><a href="/wiki/FingerWorks" title="FingerWorks">FingerWorks</a></i></li> <li><i><a href="/wiki/Intrinsity" title="Intrinsity">Intrinsity</a></i></li> <li><i><a href="/wiki/InVisage_Technologies" title="InVisage Technologies">InVisage Technologies</a></i></li> <li><i><a href="/wiki/The_Keyboard_Company" title="The Keyboard Company">The Keyboard Company</a></i></li> <li><i><a href="/wiki/Lala_(website)" title="Lala (website)">Lala</a></i></li> <li><i><a href="/wiki/Metaio" title="Metaio">Metaio</a></i></li> <li><i><a href="/wiki/NeXT" title="NeXT">NeXT</a></i></li> <li><i><a href="/wiki/Nothing_Real" title="Nothing Real">Nothing Real</a></i></li> <li><i><a href="/wiki/P.A._Semi" title="P.A. Semi">P.A. Semi</a></i></li> <li><i><a href="/wiki/Power_Computing_Corporation" title="Power Computing Corporation">Power Computing</a></i></li> <li><i><a href="/wiki/PrimeSense" title="PrimeSense">PrimeSense</a></i></li> <li><a href="/wiki/Shazam_(music_app)" title="Shazam (music app)">Shazam Entertainment Limited</a></li> <li><a href="/wiki/Siri" title="Siri">Siri</a></li> <li><i><a href="/wiki/Texture_(app)" title="Texture (app)">Texture</a></i></li> <li><i><a href="/wiki/Topsy_Labs" title="Topsy Labs">Topsy</a></i></li></ul></li> <li>Potential <ul><li><a href="/wiki/Potential_acquisition_of_Disney_by_Apple" title="Potential acquisition of Disney by Apple">Disney</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._partnerships" title="Category:Apple Inc. partnerships">Partnerships</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/AIM_alliance" title="AIM alliance">AIM alliance</a></i> <ul><li><i><a href="/wiki/Kaleida_Labs" title="Kaleida Labs">Kaleida Labs</a></i></li> <li><i><a href="/wiki/Taligent" title="Taligent">Taligent</a></i></li></ul></li> <li><a href="/wiki/Akamai_Technologies" title="Akamai Technologies">Akamai</a></li> <li><a href="/wiki/Arm_Holdings" title="Arm Holdings">Arm</a></li> <li><a href="/wiki/DiDi" title="DiDi">DiDi</a></li> <li><i><a href="/wiki/Digital_Ocean" title="Digital Ocean">Digital Ocean</a></i></li> <li><a href="/wiki/IFund" title="IFund">iFund</a></li> <li><a href="/wiki/Imagination_Technologies" title="Imagination Technologies">Imagination</a></li> <li><a href="/wiki/Rockstar_Consortium" title="Rockstar Consortium">Rockstar Consortium</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Advertising</a> <ul><li>"<a href="/wiki/1984_(advertisement)" title="1984 (advertisement)">1984</a>"</li> <li>"<a href="/wiki/Think_different" title="Think different">Think different</a>"</li> <li>"<a href="/wiki/Get_a_Mac" title="Get a Mac">Get a Mac</a>"</li> <li><a href="/wiki/IPod_advertising" title="IPod advertising">iPod</a></li> <li><a href="/wiki/Product_Red" title="Product Red">Product Red</a></li></ul></li> <li><a href="/wiki/Apple_ecosystem" title="Apple ecosystem">Ecosystem</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">Events</a></li> <li><a href="/wiki/Criticism_of_Apple_Inc." title="Criticism of Apple Inc.">Criticism</a> <ul><li><a href="/wiki/Right_to_repair" title="Right to repair">Right to repair</a></li> <li><a href="/wiki/Apple%27s_EU_tax_dispute" title="Apple's EU tax dispute">Tax</a></li></ul></li> <li>Headquarters <ul><li><a href="/wiki/Apple_Campus" class="mw-redirect" title="Apple Campus">Campus</a></li> <li><a href="/wiki/Apple_Park" title="Apple Park">Park</a></li></ul></li> <li><a href="/wiki/Apple_University" title="Apple University">University</a></li> <li><a href="/wiki/Apple_Inc._design_motifs" title="Apple Inc. design motifs">Design</a> <ul><li><a href="/wiki/Apple_Industrial_Design_Group" title="Apple Industrial Design Group">IDg</a></li> <li><a href="/wiki/Typography_of_Apple_Inc." title="Typography of Apple Inc.">Typography</a></li> <li><a href="/wiki/Designed_by_Apple_in_California" title="Designed by Apple in California">Book</a></li></ul></li> <li><a href="/wiki/History_of_Apple_Inc." title="History of Apple Inc.">History</a> <ul><li><a href="/wiki/List_of_Apple_codenames" title="List of Apple codenames">Codenames</a></li> <li><a href="/wiki/Apple_FileWare" title="Apple FileWare">Apple FileWare</a></li></ul></li> <li><a href="/wiki/Apple_community" title="Apple community">Community</a> <ul><li><a href="/wiki/AppleMasters" title="AppleMasters">AppleMasters</a></li></ul></li> <li><a href="/wiki/Litigation_involving_Apple_Inc." title="Litigation involving Apple Inc.">Litigation</a> <ul><li><a href="/wiki/United_States_v._Apple_(2024)" title="United States v. Apple (2024)">2024 U.S. antitrust case</a></li> <li><a href="/wiki/Apple_Inc._v._Pepper" title="Apple Inc. v. Pepper">App Store antitrust case</a></li> <li><a href="/wiki/High-Tech_Employee_Antitrust_Litigation" title="High-Tech Employee Antitrust Litigation">Non-recruiting agreements</a></li> <li><a href="/wiki/United_States_v._Apple_(2012)" title="United States v. Apple (2012)">Price-fixing ebooks</a></li> <li><a href="/wiki/FBI%E2%80%93Apple_encryption_dispute" class="mw-redirect" title="FBI–Apple encryption dispute">FBI encryption dispute</a></li> <li><a href="/wiki/Epic_Games_v._Apple" title="Epic Games v. Apple">Epic Games</a></li></ul></li> <li><a href="/wiki/IOS_app_approvals" title="IOS app approvals">iOS app approvals</a></li> <li><a href="/wiki/Apple_and_unions" class="mw-redirect" title="Apple and unions">Unions</a> <ul><li><a href="/wiki/AppleToo" title="AppleToo">#AppleToo</a></li></ul></li> <li><a href="/wiki/List_of_depictions_of_Steve_Jobs" title="List of depictions of Steve Jobs">Depictions of Steve Jobs</a></li> <li><a href="/wiki/Linux_on_Apple_devices" title="Linux on Apple devices">Linux</a> <ul><li><a href="/wiki/Asahi_Linux" title="Asahi Linux">Asahi Linux</a></li> <li><a href="/wiki/IPodLinux" title="IPodLinux">iPodLinux</a></li></ul></li> <li><a href="/wiki/Apple_car_project" title="Apple car project">Car project</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Apple_Inc._executives" title="Category:Apple Inc. executives">Executives</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/Jeff_Williams_(Apple)" title="Jeff Williams (Apple)">Jeff Williams</a> (COO)</li> <li><a href="/wiki/Kevan_Parekh" title="Kevan Parekh">Kevan Parekh</a> (CFO)</li> <li><a href="/wiki/Katherine_L._Adams" class="mw-redirect" title="Katherine L. Adams">Katherine Adams</a> (General Counsel)</li> <li><a href="/wiki/Eddy_Cue" title="Eddy Cue">Eddy Cue</a></li> <li><a href="/wiki/Craig_Federighi" title="Craig Federighi">Craig Federighi</a></li> <li><a href="/wiki/Isabel_Ge_Mahe" title="Isabel Ge Mahe">Isabel Ge Mahe</a></li> <li><a href="/wiki/John_Giannandrea" title="John Giannandrea">John Giannandrea</a></li> <li><a href="/wiki/Lisa_P._Jackson" title="Lisa P. Jackson">Lisa Jackson</a></li> <li><a href="/wiki/Greg_Joswiak" title="Greg Joswiak">Greg Joswiak</a></li> <li><a href="/wiki/Sabih_Khan" title="Sabih Khan">Sabih Khan</a></li> <li><a href="/wiki/Luca_Maestri" title="Luca Maestri">Luca Maestri</a></li> <li><a href="/wiki/Deirdre_O%27Brien" title="Deirdre O'Brien">Deirdre O'Brien</a></li> <li><a href="/wiki/Dan_Riccio" title="Dan Riccio">Dan Riccio</a></li> <li><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a></li> <li><a href="/wiki/Johny_Srouji" title="Johny Srouji">Johny Srouji</a></li> <li><a href="/wiki/John_Ternus" title="John Ternus">John Ternus</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Michael_Scott_(Apple)" title="Michael Scott (Apple)">Michael Scott</a> (CEO)</li> <li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (CEO)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (CEO)</li> <li><a href="/wiki/Michael_Spindler" title="Michael Spindler">Michael Spindler</a> (CEO)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a> (CEO)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (CEO)</li> <li><a href="/wiki/Jony_Ive" title="Jony Ive">Jony Ive</a> (CDO)</li> <li><a href="/wiki/Angela_Ahrendts" title="Angela Ahrendts">Angela Ahrendts</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. Anderson</a></li> <li><a href="/wiki/John_Browett" title="John Browett">John Browett</a></li> <li><a href="/wiki/Guerrino_De_Luca" title="Guerrino De Luca">Guerrino De Luca</a></li> <li><a href="/wiki/Paul_Deneve" title="Paul Deneve">Paul Deneve</a></li> <li><a href="/wiki/Al_Eisenstat" title="Al Eisenstat">Al Eisenstat</a></li> <li><a href="/wiki/Tony_Fadell" title="Tony Fadell">Tony Fadell</a></li> <li><a href="/wiki/Scott_Forstall" title="Scott Forstall">Scott Forstall</a></li> <li><a href="/wiki/Ellen_Hancock" title="Ellen Hancock">Ellen Hancock</a></li> <li><a href="/wiki/Nancy_R._Heinen" title="Nancy R. Heinen">Nancy R. Heinen</a></li> <li><a href="/wiki/Ron_Johnson_(businessman)" title="Ron Johnson (businessman)">Ron Johnson</a></li> <li><a href="/wiki/David_Nagel" title="David Nagel">David Nagel</a></li> <li><a href="/wiki/Peter_Oppenheimer" title="Peter Oppenheimer">Peter Oppenheimer</a></li> <li><a href="/wiki/Mark_Papermaster" title="Mark Papermaster">Mark Papermaster</a></li> <li><a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubinstein</a></li> <li><a href="/wiki/Bertrand_Serlet" title="Bertrand Serlet">Bertrand Serlet</a></li> <li><a href="/wiki/Bruce_Sewell" title="Bruce Sewell">Bruce Sewell</a></li> <li><a href="/wiki/Sina_Tamaddon" title="Sina Tamaddon">Sina Tamaddon</a></li> <li><a href="/wiki/Avie_Tevanian" title="Avie Tevanian">Avie Tevanian</a></li> <li><a href="/wiki/Steve_Wozniak" title="Steve Wozniak">Steve Wozniak</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Directors_of_Apple_Inc." title="Category:Directors of Apple Inc.">Board of<br />directors</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arthur_D._Levinson" title="Arthur D. Levinson">Arthur D. Levinson</a> (Chairman)</li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a> (CEO)</li> <li><a href="/wiki/James_A._Bell" title="James A. Bell">James A. Bell</a></li> <li><a href="/wiki/Alex_Gorsky" title="Alex Gorsky">Alex Gorsky</a></li> <li><a href="/wiki/Andrea_Jung" title="Andrea Jung">Andrea Jung</a></li> <li><a href="/wiki/Ronald_Sugar" title="Ronald Sugar">Ronald D. Sugar</a></li> <li><a href="/wiki/Susan_Wagner" title="Susan Wagner">Susan L. Wagner</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Mike_Markkula" title="Mike Markkula">Mike Markkula</a> (Chairman)</li> <li><a href="/wiki/John_Sculley" title="John Sculley">John Sculley</a> (Chairman)</li> <li><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> (Chairman)</li> <li><a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a></li> <li><a href="/wiki/Fred_D._Anderson" title="Fred D. Anderson">Fred D. 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