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Kočevsko. Divje. A prijazno. | Innovatif
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Divje. A prijazno.</h1> </div> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/01m-KOCEVSKO-1280x1280px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/01-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/01-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> <div class="project-detail"> <div class="adapt-1740 detail-v-adapt flex-3-1"> <div class="col-left body-content"> <p>Kočevsko ni regija, ki bi ljudem ob izbiri destinacije za dopust, padla prva na misel. Turizem se na Kočevskem razvija šele v zadnjem obdobju, tako so leta 2016 iskali novo destinacijsko znamko za turistično regijo Kočevsko. Izziv je bil Kočevsko <strong>postaviti na zemljevid atraktivnih turističnih destinacij</strong>, ki ponujajo aktivne in doživljajske oddihe v pristni naravi. Na razpisu smo prepričali z idejo o <strong>Skrivnostnem gozdu Slovenije</strong> in od takrat v tesnem sodelovanju z Zavodom Kočevsko razvijamo komunikacijo znamke.</p> </div> <div class="col-right"> <div class="project-detail-row body-content-small"> <h2>Naročnik</h2> <p>Zavod Kočevsko</p> </div> <div class="project-detail-row body-content-small"> </div> <div class="project-detail-row body-content-small"> <h2>Storitve</h2> <p>Razvoj blagovne znamke</p> <p>Celostna podoba</p> <p>Komunikacijske rešitve</p> <p>Oblikovanje</p> <p>Spletno mesto</p> <p>Spletna trgovina</p> </div> <div class="project-detail-row body-content-small"> <h2>Kategorije</h2> <p>Turizem</p> </div> <div class="project-detail-row body-content-small"> <h2>Spletna stran</h2> <p><a href="https://www.kocevsko.com/" target="_blank" rel="noopener noreferrer">kocevsko.com</a></p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e580"> <div class="image-element two-images"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/02-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/02-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/02-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Kočevsko logotip z belim ozadjem" width="1920" height="1920" loading="lazy"> </picture> </figure> </div> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/03-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/03-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/03-KOCEVSKO-1920x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Brošure Skrivnostni gozd Slovenije Kočevsko" width="1920" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e586"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/08m-KOCEVSKO-1280x1280px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/08-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/08-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e592"> <div class="inn-element element-content"> <div class="adapt-1740"> <div class="body-content max-1290"> <p>Prvi priklic ob besedi Kočevsko je zagotovo rjavi medved. Kočevski medved je sicer res najbolj znana posebnost območja, toda Kočevsko je potrebovalo večjo, širšo komunikacijsko zgodbo. Najbolj gozdnata pokrajina v Sloveniji je prav, kjer gozdovi pokrivajo kar 91 % površin, znotraj katerih je celo pragozd Krokar, vpisan na Seznam svetovne dediščine UNESCO. Prav ta neverjetna moč gozdov je glavna prednost destinacije, zato smo destinacijsko znamko zasnovali pod imenom – <strong>Skrivnostni gozd Slovenije</strong>. Razvili smo grafično podobo znamke, ki z znakom in izbranimi barvami nakazuje na izkušnjo zelene, neokrnjene narave.</p><p>Nova destinacijska znamka je narekovala komunikacijsko platformo, ki nudi dimenzijo, potrebno za komunikacijo in promocijo destinacije na domačih in tujih trgih. Želeli smo razviti unikatno osebnost destinacije, ki bo komunikaciji dajala prepoznaven ton. Kočevsko ni destinacija prestižnih nastanitev, temveč destinacija, kjer toplina in gostoljubje lokalnih ljudi zaokroži izkušnjo zelenega bivanja v sozvočju z naravo.<strong> Kočevsko. Divje. A prijazno.</strong></p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e582"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/05m-KOCEVSKO-1280x742px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/05-KOCEVSKO-3840x1970px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/05-KOCEVSKO-3840x1970px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1970" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e583"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/06m-KOCEVSKO-1280x560px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/06-KOCEVSKO-3840x1224px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/06-KOCEVSKO-3840x1224px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1224" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e584"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/07-KOCEVSKO-3840x2567px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/07-KOCEVSKO-3840x2567px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/07-KOCEVSKO-3840x2567px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Kočevsko tiskani oglasi" width="3840" height="2567" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e581"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/04m-KOCEVSKO-1280x1280px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/04-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/04-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e593"> <div class="inn-element element-content"> <div class="adapt-1740"> <div class="body-content max-1290"> <p>Osrednje komunikacijsko orodje je informativno in inspiracijsko spletno mesto, ki odgovarja na vse potrebe uporabnikov. Obiskovalcem ponuja koristne nasvete za načrtovanje obiska (načrtovanje obiska, poti, POI točke, paketi, ...) ter inspiracijske vsebine, ki navdušujejo nad destinacijo. Spletno mesto in ostali predstavitveni materiali, ki smo jih oblikovali (številne tiskovine, majice, info točke, zemljevidi) vizualno celovito pripovedujejo zgodbo skrivnostnega gozda in divje, a prijazne destinacije.</p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e587"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/09m-KOCEVSKO-1280x900px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/09-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/09-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e588"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/10m-KOCEVSKO-1280x2185px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/10-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/10-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e589"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/11m-KOCEVSKO-1280x1280px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/11-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/11-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e594"> <div class="inn-element element-content"> <div class="adapt-1740"> <div class="body-content max-1290"> <p>Destinacijska znamka Skrivnostni gozd Kočevskega je postopoma zaživela tudi med ponudniki na destinacijami in lokalnim prebivalstvom. Lokalni ponudniki svoje izdelke, namestitve in ponudbe označujejo z destinacijsko znamko. Dober primer, kako je celovita komunikacijska zgodba zaživela v praksi, je tudi projekt KOLU, javno mestno kolo v Kočevju.</p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e591"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/13m-KOCEVSKO-1280x1620px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/13-KOCEVSKO-3840x1200px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/13-KOCEVSKO-3840x1200px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3840" height="1200" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e590"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Kocevsko/12m-KOCEVSKO-1280x806px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Kocevsko/12-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Kocevsko/12-KOCEVSKO-3840x1920px__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-mobile" alt="" width="3839" height="1920" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e786"> <div class="inn-element element-content"> <div class="adapt-1740"> <div class="body-content max-1290"> <p class="text-right"><a href="/sl/projekti/">Nazaj na seznam</a></p> </div> </div> </div> </div> <div class="element element--virtual innovatif__element__elementcta" id="e28"> <div class="element-cta"> <div class="adapt-1740"> <div class="content-wrapper text-center"> <p>Na poti so sveži projekti. <br><a href="/sl/bodite-obvesceni/">Prijavi se</a> na novice. </p> </div> </div> </div> </div> <div class="related-projects related-margin-bottom"> <div class="adapt-1740"> <h2 class="h2 margin-bottom">Podobni projekti</h2> </div> <div class="image-element two-images"> <div class="col"> <span class="visuallyhidden">Storitve - 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