Consumer Psychology | OnDemand Course and Certification

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data-target="block.data.image_url Consumer Psychology Certified" class=b-164407597-image_overlay /> <div class="bl"> <div class="banner__inner b-164407597-alignment b-164407597-bottom b-164407597-top b-164407597-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164407597-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);"><br class="softbreak">Learn how to tap into </span><strong style="color:rgb(0, 0, 0);">Consumer Psychology</strong><span style="color:rgb(0, 0, 0);"> to reap the rewards of understanding behavioral economics.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164407597-subheading_text_color rich-text"> <p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Wouldn’t it be awesome if we could line our customers up, throw on a pair of magic goggles and </span><strong style="color:rgb(0, 0, 0);">read all of their minds?</strong><span style="color:rgb(0, 0, 0);"> Imagine the insights you could collect to influence your entire product marketing strategy. We might not have magic but we do have a </span><strong style="color:rgb(0, 0, 0);">consumer psychology aficionado</strong><span style="color:rgb(0, 0, 0);"> on hand to lead you through this Consumer Psychology Masters Certification. </span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3131646' target="_blank" rel="noopener" > <button class='banner__button b-164407597-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164407598-top { padding-top: 22.400000000000002px; } .b-164407598-bottom { padding-bottom: 22.400000000000002px; } .b-164407598-text_color { color: #000000; } .b-164407598-content_width { max-width: 960px; } .b-164407598-background_color { background-color: #ffffff; } .b-164407598-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-emoji-content " id="block-164407598"> <style> .block__text .b-164407598-text_color { color: #000000 } .block__text .b-164407598-content_width { width: 960px; } .block__text .b-164407598-heading_text_color h1, .block__text .b-164407598-heading_text_color h2, .block__text .b-164407598-heading_text_color h3, .block__text .b-164407598-heading_text_color h4, .block__text .b-164407598-heading_text_color h5, .block__text .b-164407598-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407598-top { padding-top: 40px; } .b-164407598-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407598-top b-164407598-bottom b-164407598-background_color'> <div class="block__text-wrapper b-164407598-content_width b-164407598-heading_text_color b-164407598-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="color:rgb(0, 0, 0);background-color:transparent;">⏰ 4 hours of content ✅ 100 + exam questions 📝 6 modules 🔖 Official certification 👨🏼‍💻 100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164407599">  <style> .blank-template-body { color: #36414D; 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} .b-164407602-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164407602"> <style> .block__image-with-text .b-164407602-text_color { color: #000000; } .block__image-with-text.b-164407602-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164407602-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407602-text_alignment { text-align: left; } .block__image-with-text__image.b-164407602-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407602-top { padding-top: 40px; } .b-164407602-bottom { padding-bottom: 40px; } .b-164407602-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164407602-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164407602-background_color b-164407602-top b-164407602-bottom b-164407602-gutter_width image-with-text-layout-right'> <div class="b-164407602-content_width block__image-with-text__wrapper b-164407602-heading_color b-164407602-text_color b-164407602-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Consumer psychology, or customer psychology, is the field of understanding </span><strong style="color:rgb(0, 0, 0);">why we buy</strong><span style="color:rgb(0, 0, 0);"> and consume. It includes the choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">And it doesn’t stop at just purchases. It also helps us understand how customers spend their time, attention, and other resources. Any kind of consumption is covered.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">If you work in marketing, your job is to get people to buy more of something or do more of something. Without consumer psychology expertise, a piece of the puzzle will always be missing.</span></p><p><span style="color:rgb(0, 0, 0);">The </span><strong style="color:rgb(0, 0, 0);">Consumer Psychology Certified: Masters</strong><span style="color:rgb(0, 0, 0);"> course delves into the fascinating and intrinsic relationship between consumer psychology and product marketing approaches. It’ll take you through important topics like what is consumer psychology, what is the importance of consumer behavior, what affects consumer behavior, and how consumer psychology is used by marketers. </span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/mOKLJEYxTqy8UEwdimxc' alt='Consumer Psychology Certified | Masters action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407602-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164407603-top { padding-top: 22.400000000000002px; } .b-164407603-bottom { padding-bottom: 22.400000000000002px; } .b-164407603-text_color { color: #000000; } .b-164407603-gutter_width { --gutter-width: 24px; } .b-164407603-content_width { width: 960px; } .b-164407603-heading_color { color: #000000; } .b-164407603-text_alignment { text-align: left; } .b-164407603-background_color { background-color: #ffffff; } .b-164407603-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-by-the-end.. " id="block-164407603"> <style> .block__image-with-text .b-164407603-text_color { color: #000000; } .block__image-with-text.b-164407603-background_color { background-color: #ffffff; } .block__image-with-text .b-164407603-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407603-text_alignment { text-align: left; } .block__image-with-text__image.b-164407603-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407603-top { padding-top: 40px; } .b-164407603-bottom { padding-bottom: 40px; } .b-164407603-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164407603-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164407603-background_color b-164407603-top b-164407603-bottom b-164407603-gutter_width image-with-text-layout-left'> <div class="b-164407603-content_width block__image-with-text__wrapper b-164407603-heading_color b-164407603-text_color b-164407603-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/FC4oRaStTqCy4vb040e2' alt='Consumer Psychology Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407603-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">By the end of this course you'll:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">💪 Better understand how to group </span><strong style="color:rgb(0, 0, 0);">pain and gain.</strong></p><p><span style="color:rgb(0, 0, 0);">💰 Understand how personal factors and individual differences affect people's </span><strong style="color:rgb(0, 0, 0);">buying choices.</strong></p><p><span style="color:rgb(0, 0, 0);">📖 Be able to </span><strong style="color:rgb(0, 0, 0);">identify</strong><span style="color:rgb(0, 0, 0);"> what your customer’s default action is.</span></p><p><span style="color:rgb(0, 0, 0);">🧠 Understand how </span><strong style="color:rgb(0, 0, 0);">environmental variables</strong><span style="color:rgb(0, 0, 0);"> such as friends, family, media, culture, and competitors </span><strong style="color:rgb(0, 0, 0);">influence</strong><span style="color:rgb(0, 0, 0);"> buying decisions.</span></p><p><span style="color:rgb(0, 0, 0);">🤝 Understand what </span><strong style="color:rgb(0, 0, 0);">motivates</strong><span style="color:rgb(0, 0, 0);"> people to choose one product over another.</span></p><p><span style="color:rgb(0, 0, 0);">🗣️ Know how to identify what’s going to get your customers </span><strong style="color:rgb(0, 0, 0);">fired up</strong><span style="color:rgb(0, 0, 0);"> and talking.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164407604-top { padding-top: 0.0px; } .b-164407604-bottom { padding-bottom: 5.6000000000000005px; } .b-164407604-background_color { background-color: #ffffff; } .b-164407604-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164407604"> <style> .block__button--button.b-164407604-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407604-top { padding-top: 0px; } .b-164407604-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164407604-background_color b-164407604-bottom b-164407604-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3131646' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164407604-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164407605-top { padding-top: 0.0px; } .b-164407605-bottom { padding-bottom: 5.6000000000000005px; } .b-164407605-text_color { color: #36414D; } .b-164407605-content_width { max-width: 590px; } .b-164407605-background_color { background-color: #FFFFFF; } .b-164407605-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164407605"> <style> .block__text .b-164407605-text_color { color: #36414D } .block__text .b-164407605-content_width { width: 590px; } .block__text .b-164407605-heading_text_color h1, .block__text .b-164407605-heading_text_color h2, .block__text .b-164407605-heading_text_color h3, .block__text .b-164407605-heading_text_color h4, .block__text .b-164407605-heading_text_color h5, .block__text .b-164407605-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407605-top { padding-top: 0px; } .b-164407605-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164407605-top b-164407605-bottom b-164407605-background_color'> <div class="block__text-wrapper b-164407605-content_width b-164407605-heading_text_color b-164407605-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407606-top { padding-top: 22.400000000000002px; } .b-164407606-bottom { padding-bottom: 22.400000000000002px; } .b-164407606-text_color { color: #000000; } .b-164407606-content_width { max-width: 960px; } .b-164407606-background_color { background-color: #F5F5F5; } .b-164407606-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-beta-quote-1 " id="block-164407606"> <style> .block__text .b-164407606-text_color { color: #000000 } .block__text .b-164407606-content_width { width: 960px; } .block__text .b-164407606-heading_text_color h1, .block__text .b-164407606-heading_text_color h2, .block__text .b-164407606-heading_text_color h3, .block__text .b-164407606-heading_text_color h4, .block__text .b-164407606-heading_text_color h5, .block__text .b-164407606-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407606-top { padding-top: 40px; } .b-164407606-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407606-top b-164407606-bottom b-164407606-background_color'> <div class="block__text-wrapper b-164407606-content_width b-164407606-heading_text_color b-164407606-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"The Consumer Psychology course led by Alex Chahin is just a great addition to an impressive list of PMA Master classes. The course covers all-things consumer behavior and shares fresh ideas for connecting deeper with customers. "</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Iman Bayatra - Head of Product Marketing Strategy at Coachendo</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407607-top { padding-top: 22.400000000000002px; } .b-164407607-bottom { padding-bottom: 22.400000000000002px; } .b-164407607-text_color { color: #000000; } .b-164407607-gutter_width { --gutter-width: 44px; } .b-164407607-content_width { width: 960px; } .b-164407607-heading_color { color: #000000; } .b-164407607-text_alignment { text-align: left; } .b-164407607-background_color { background-color: #FFFFFF; } .b-164407607-image_border_radius { border-radius: 11px; }</style> <div class="course-block block image_with_text block-custom-name-instructor " id="block-164407607"> <style> .block__image-with-text .b-164407607-text_color { color: #000000; } .block__image-with-text.b-164407607-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164407607-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407607-text_alignment { text-align: left; } .block__image-with-text__image.b-164407607-image_border_radius { border-radius: 11px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407607-top { padding-top: 40px; } .b-164407607-bottom { padding-bottom: 40px; } .b-164407607-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-164407607-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-164407607-background_color b-164407607-top b-164407607-bottom b-164407607-gutter_width image-with-text-layout-right'> <div class="b-164407607-content_width block__image-with-text__wrapper b-164407607-heading_color b-164407607-text_color b-164407607-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor, Alex Chahin.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Alex is the </span><strong style="color:rgb(0, 0, 0);">VP of Marketing</strong><span style="color:rgb(0, 0, 0);"> at </span><strong style="color:rgb(0, 0, 0);">Titan</strong><span style="color:rgb(0, 0, 0);">. He previously worked at him & hers and leading ride-sharing app, Lyft, climbing the ranks from Product Marketing Manager to Senior Product Marketing Manager to Head of Core Rider Product Marketing. He also has names like American Express and Fisher-Price under his professional belt... Quite the resume, huh? </span></p><p><span style="color:rgb(0, 0, 0);">Alex loves to share his knowledge about consumer psychology and regularly does so by speaking on podcasts, posting snackable lessons on LinkedIn, and speaking at conferences. </span></p><p><span style="color:rgb(0, 0, 0);">We’ll be leaving all course attendees in very capable hands. <br class="softbreak"></span></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/O7kA3esSVSOg5bWfx5xg' alt='Alex Chahin' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407607-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164407608-top { padding-top: 33.6px; } .b-164407608-bottom { padding-bottom: 33.6px; } .b-164407608-text_color { color: #FFFFFF; } .b-164407608-content_width { max-width: 590px; } .b-164407608-background_color { background-color: #1C3D52; } .b-164407608-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164407608"> <style> .block__text .b-164407608-text_color { color: #FFFFFF } .block__text .b-164407608-content_width { width: 590px; } .block__text .b-164407608-heading_text_color h1, .block__text .b-164407608-heading_text_color h2, .block__text .b-164407608-heading_text_color h3, .block__text .b-164407608-heading_text_color h4, .block__text .b-164407608-heading_text_color h5, .block__text .b-164407608-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407608-top { padding-top: 60px; } .b-164407608-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164407608-top b-164407608-bottom b-164407608-background_color'> <div class="block__text-wrapper b-164407608-content_width b-164407608-heading_text_color b-164407608-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"><br class="softbreak">We're talking $15,000 worth of PMM resources for $1,999. 👀<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407609-top { padding-top: 22.400000000000002px; } .b-164407609-bottom { padding-bottom: 22.400000000000002px; } .b-164407609-text_color { color: #000000; } .b-164407609-gutter_width { --gutter-width: 44px; } .b-164407609-content_width { width: 960px; } .b-164407609-heading_color { color: #000000; } .b-164407609-text_alignment { text-align: left; } .b-164407609-background_color { background-color: #FFFFFF; } .b-164407609-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-whats-inc " id="block-164407609"> <style> .block__image-with-text .b-164407609-text_color { color: #000000; } .block__image-with-text.b-164407609-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164407609-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164407609-text_alignment { text-align: left; } .block__image-with-text__image.b-164407609-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407609-top { padding-top: 40px; } .b-164407609-bottom { padding-bottom: 40px; } .b-164407609-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-left: 22px; } .b-164407609-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-right: 22px; } } </style> <section class='bl container block__image-with-text b-164407609-background_color b-164407609-top b-164407609-bottom b-164407609-gutter_width image-with-text-layout-left'> <div class="b-164407609-content_width block__image-with-text__wrapper b-164407609-heading_color b-164407609-text_color b-164407609-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/MHpHZaDaQtS8e3RcolP9' alt='Consumer Psychology Certified | Masters curriculum' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164407609-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What's included when I enroll? </strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">👨🏼‍💻 4+ hours of course content.</span><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);"><br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">🔥 Evidence-backed concepts, real-world case studies, and actionable ideas that you can apply in your daily work.<br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">✅ 168 exam questions to consolidate the course curriculum.<br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">👌 Lifetime access to all the course’s content - including future updates.<br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">🧠 Facility to ask text-based questions throughout, all of which are answered by a PMM leader.<br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">🔖 Official certification if you pass all the exams.<br class="softbreak"></span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">⏳ 100% self-paced - learn at a time and pace that works for you.</span><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164407610-top { padding-top: 22.400000000000002px; } .b-164407610-bottom { padding-bottom: 22.400000000000002px; } .b-164407610-content_width { width: 960px; } .b-164407610-heading_color { color: #000000; } .b-164407610-background_color { background-color: #ffffff; } .b-164407610-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164407610"> <style> @media screen and (min-width: 768px) { .b-164407610-top { padding-top: 40px; } .b-164407610-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164407610-top b-164407610-bottom b-164407610-background_color"> <div class="block__video b-164407610-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164407610-heading_color"> <h4> <span style="color:rgb(0, 0, 0);">What you can expect from Consumer Psychology Certified</span><br class="softbreak"> </h4> </div> <div class="b-164407610-description_color"> <p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='608761' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164407611-top { padding-top: 0.0px; } .b-164407611-bottom { padding-bottom: 5.6000000000000005px; } .b-164407611-background_color { background-color: #FFFFFF; } .b-164407611-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164407611"> <style> .block__button--button.b-164407611-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407611-top { padding-top: 0px; } .b-164407611-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164407611-background_color b-164407611-bottom b-164407611-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3131646' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164407611-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164407612-top { padding-top: 0.0px; } .b-164407612-bottom { padding-bottom: 5.6000000000000005px; } .b-164407612-text_color { color: #36414D; } .b-164407612-content_width { max-width: 590px; } .b-164407612-background_color { background-color: #FFFFFF; } .b-164407612-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164407612"> <style> .block__text .b-164407612-text_color { color: #36414D } .block__text .b-164407612-content_width { width: 590px; } .block__text .b-164407612-heading_text_color h1, .block__text .b-164407612-heading_text_color h2, .block__text .b-164407612-heading_text_color h3, .block__text .b-164407612-heading_text_color h4, .block__text .b-164407612-heading_text_color h5, .block__text .b-164407612-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407612-top { padding-top: 0px; } .b-164407612-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164407612-top b-164407612-bottom b-164407612-background_color'> <div class="block__text-wrapper b-164407612-content_width b-164407612-heading_text_color b-164407612-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407613-top { padding-top: 22.400000000000002px; } .b-164407613-bottom { padding-bottom: 22.400000000000002px; } .b-164407613-text_color { color: #000000; } .b-164407613-content_width { max-width: 960px; } .b-164407613-background_color { background-color: #F5F5F5; } .b-164407613-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-beta-quote-2 " id="block-164407613"> <style> .block__text .b-164407613-text_color { color: #000000 } .block__text .b-164407613-content_width { width: 960px; } .block__text .b-164407613-heading_text_color h1, .block__text .b-164407613-heading_text_color h2, .block__text .b-164407613-heading_text_color h3, .block__text .b-164407613-heading_text_color h4, .block__text .b-164407613-heading_text_color h5, .block__text .b-164407613-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407613-top { padding-top: 40px; } .b-164407613-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164407613-top b-164407613-bottom b-164407613-background_color'> <div class="block__text-wrapper b-164407613-content_width b-164407613-heading_text_color b-164407613-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"The course provides a bunch of templates, guides and resources to give PMMs a huge jump start to implement their own programs and consequently drive product growth."</h5><p class="ql-align-center"><br class="softbreak">Iman Bayatra - Head of product marketing at strategy at Coachendo<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407614-top { padding-top: 22.400000000000002px; } .b-164407614-bottom { padding-bottom: 22.400000000000002px; } .b-164407614-content_width { width: 720px; } .b-164407614-background_color { background-color: #FFFFFF; } .b-164407614-heading_text_color { color: #000000; } .b-164407614-lecture_name_background_color { background-color: #F9FAFD; } .b-164407614-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164407614"> <style> @media screen and (min-width: 768px) { .b-164407614-top { padding-top: 40px; } .b-164407614-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164407614-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164407614-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164407614-top b-164407614-bottom b-164407614-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164407614-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164407614-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction to Consumer Psychology (24 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/42499382' data-ss-event-type='button' data-ss-lecture-id='42499382' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/42499382' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490747' data-ss-event-type='button' data-ss-lecture-id='39490747' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490747' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490749' data-ss-event-type='button' data-ss-lecture-id='39490749' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490749' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490854' data-ss-event-type='button' data-ss-lecture-id='39490854' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490854' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect in this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490760' data-ss-event-type='button' data-ss-lecture-id='39490760' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490760' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Meet your instructor</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490750' data-ss-event-type='button' data-ss-lecture-id='39490750' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490750' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is consumer psychology?</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490752' data-ss-event-type='button' data-ss-lecture-id='39490752' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490752' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What most companies get wrong</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:09)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490756' data-ss-event-type='button' data-ss-lecture-id='39490756' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490756' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why you should care</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490757' data-ss-event-type='button' data-ss-lecture-id='39490757' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490757' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Application for B2B & B2C</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490855' data-ss-event-type='button' data-ss-lecture-id='39490855' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490855' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/45069991' data-ss-event-type='button' data-ss-lecture-id='45069991' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/45069991' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/40902457' data-ss-event-type='button' data-ss-lecture-id='40902457' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/40902457' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Influencing behaviour pre-purchase (77 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490864' data-ss-event-type='button' data-ss-lecture-id='39490864' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490864' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">It starts with the brain</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490870' data-ss-event-type='button' data-ss-lecture-id='39490870' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490870' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Memory deep dive: SUCCES framework</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490872' data-ss-event-type='button' data-ss-lecture-id='39490872' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490872' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: simplicity</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490878' data-ss-event-type='button' data-ss-lecture-id='39490878' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490878' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: unexpectedness</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490880' data-ss-event-type='button' data-ss-lecture-id='39490880' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490880' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: concreteness</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490881' data-ss-event-type='button' data-ss-lecture-id='39490881' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490881' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: credibility</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490888' data-ss-event-type='button' data-ss-lecture-id='39490888' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490888' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: emotions</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490892' data-ss-event-type='button' data-ss-lecture-id='39490892' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490892' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SUCCES framework: stories & recap</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490902' data-ss-event-type='button' data-ss-lecture-id='39490902' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490902' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Types of decisions</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490904' data-ss-event-type='button' data-ss-lecture-id='39490904' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490904' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The power of belonging</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490908' data-ss-event-type='button' data-ss-lecture-id='39490908' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490908' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Our identity and brands</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490910' data-ss-event-type='button' data-ss-lecture-id='39490910' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490910' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Going against the group</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490914' data-ss-event-type='button' data-ss-lecture-id='39490914' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490914' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Going beyond functional benefits</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:57)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490920' data-ss-event-type='button' data-ss-lecture-id='39490920' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490920' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490924' data-ss-event-type='button' data-ss-lecture-id='39490924' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490924' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Influencing behaviour during purchase (65 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490927' data-ss-event-type='button' data-ss-lecture-id='39490927' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490927' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Influencing the purchase environment</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490934' data-ss-event-type='button' data-ss-lecture-id='39490934' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490934' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What the heck is heuristic?</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490940' data-ss-event-type='button' data-ss-lecture-id='39490940' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490940' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Designing the behavioural environment</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490946' data-ss-event-type='button' data-ss-lecture-id='39490946' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490946' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Prospect theory</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490948' data-ss-event-type='button' data-ss-lecture-id='39490948' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490948' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The psychology of ownership</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490951' data-ss-event-type='button' data-ss-lecture-id='39490951' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490951' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The endowed progress effect</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490952' data-ss-event-type='button' data-ss-lecture-id='39490952' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490952' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The paradox of choice</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490955' data-ss-event-type='button' data-ss-lecture-id='39490955' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490955' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Anchoring bias</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:14)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490957' data-ss-event-type='button' data-ss-lecture-id='39490957' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490957' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Framing effect</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490960' data-ss-event-type='button' data-ss-lecture-id='39490960' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490960' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Partitioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490964' data-ss-event-type='button' data-ss-lecture-id='39490964' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490964' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The six principles of persuasion</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490967' data-ss-event-type='button' data-ss-lecture-id='39490967' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490967' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Reciprocity</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490974' data-ss-event-type='button' data-ss-lecture-id='39490974' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490974' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Liking</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490976' data-ss-event-type='button' data-ss-lecture-id='39490976' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490976' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Social proof</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490977' data-ss-event-type='button' data-ss-lecture-id='39490977' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490977' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Authority</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490980' data-ss-event-type='button' data-ss-lecture-id='39490980' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490980' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Scarcity</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490983' data-ss-event-type='button' data-ss-lecture-id='39490983' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490983' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Commitment & consistency</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39490986' data-ss-event-type='button' data-ss-lecture-id='39490986' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39490986' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/40908784' data-ss-event-type='button' data-ss-lecture-id='40908784' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/40908784' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Psychology of pricing (33 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491002' data-ss-event-type='button' data-ss-lecture-id='39491002' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491002' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The psychology of pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491005' data-ss-event-type='button' data-ss-lecture-id='39491005' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491005' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Paying environments</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491012' data-ss-event-type='button' data-ss-lecture-id='39491012' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491012' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Prospect theory, revisited</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491014' data-ss-event-type='button' data-ss-lecture-id='39491014' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491014' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Choice, revisited</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491068' data-ss-event-type='button' data-ss-lecture-id='39491068' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491068' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Quality signalling</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491074' data-ss-event-type='button' data-ss-lecture-id='39491074' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491074' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Scarcity, revisited</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491079' data-ss-event-type='button' data-ss-lecture-id='39491079' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491079' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product storytelling</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491088' data-ss-event-type='button' data-ss-lecture-id='39491088' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491088' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491092' data-ss-event-type='button' data-ss-lecture-id='39491092' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491092' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Influencing behaviour post purchase (30 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491098' data-ss-event-type='button' data-ss-lecture-id='39491098' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491098' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Influencing behaviour post purchase</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491103' data-ss-event-type='button' data-ss-lecture-id='39491103' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491103' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Habit forming</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491104' data-ss-event-type='button' data-ss-lecture-id='39491104' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491104' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Rewards for stronger habits</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491109' data-ss-event-type='button' data-ss-lecture-id='39491109' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491109' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Goal setting</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:19)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491113' data-ss-event-type='button' data-ss-lecture-id='39491113' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491113' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Generating word of mouth</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:53)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/40615931' data-ss-event-type='button' data-ss-lecture-id='40615931' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/40615931' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">STEPPS framework</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:53)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491117' data-ss-event-type='button' data-ss-lecture-id='39491117' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491117' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491118' data-ss-event-type='button' data-ss-lecture-id='39491118' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491118' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164407614-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413164"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Putting it into practice (20 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491124' data-ss-event-type='button' data-ss-lecture-id='39491124' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491124' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The CHANGE model</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491138' data-ss-event-type='button' data-ss-lecture-id='39491138' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491138' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A note on ethics</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491140' data-ss-event-type='button' data-ss-lecture-id='39491140' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491140' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Congratulations</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491144' data-ss-event-type='button' data-ss-lecture-id='39491144' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491144' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164407614-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413164' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/consumer-psychology-certified/lectures/39491147' data-ss-event-type='button' data-ss-lecture-id='39491147' data-ss-school-id='459083' data-ss-user-id='' href='/courses/consumer-psychology-certified/lectures/39491147' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" 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If you need help convincing your boss, <a href="https://docs.google.com/document/d/1r1WNf051w42yLeHr2SYI453QPuR3g4Y0cVKEUIihLtU/edit" target="_blank">we've done the hard part for you.</a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407616-top { padding-top: 33.6px; } .b-164407616-bottom { padding-bottom: 33.6px; } .b-164407616-text_color { color: #000000; } .b-164407616-content_width { max-width: 720px; } .b-164407616-background_color { background-color: #ffffff; } .b-164407616-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-164407616"> <style> .block__text .b-164407616-text_color { color: #000000 } .block__text .b-164407616-content_width { width: 720px; } .block__text .b-164407616-heading_text_color h1, .block__text .b-164407616-heading_text_color h2, .block__text .b-164407616-heading_text_color h3, .block__text .b-164407616-heading_text_color h4, .block__text .b-164407616-heading_text_color h5, .block__text .b-164407616-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164407616-top { padding-top: 60px; } .b-164407616-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164407616-top b-164407616-bottom b-164407616-background_color'> <div class="block__text-wrapper b-164407616-content_width b-164407616-heading_text_color b-164407616-text_color" data-target="block.data.body"> <h4><strong style="background-color:transparent;color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: Who’s this course for?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">This course is for product marketers, or those in similar fields, who want to know the ins and outs of how psychology influences consumer behavior and customers' financial decision-making process. </span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">If you’re interested to see how you can measure this within your own target audiences and discover ways to incorporate your findings into a new streamlined product marketing strategy… this course is for you. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will it take me to complete the course?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">It depends on how quickly you work your way through all the materials. Everything goes at your pace. The course itself comprises X hours of content on which you’ll be required to complete exams. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: What happens once I’ve completed the course?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate, pretty much on the spot. You’ll also be given access to </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">all </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: Will I be able to ask questions?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> You sure will. Within every section, there’ll be an area to ask questions as you go, as well as see the questions and answers other students have asked and received.</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164407617-top { padding-top: 22.400000000000002px; } .b-164407617-bottom { padding-bottom: 22.400000000000002px; } .b-164407617-card_style { --card_style: grid; } .b-164407617-gutter_width { --gutter-width: 24px; } .b-164407617-content_width { max-width: 960px; } .b-164407617-heading_color { color: #000000; } .b-164407617-background_color { background-color: #ffffff; } .b-164407617-card_border_color { border-color: #000000; } .b-164407617-card_border_width { border-width: 0px; } .b-164407617-card_border_radius { border-radius: 0px; } .b-164407617-card_text_alignment { text-align: center; } .b-164407617-button_border_radius { border-radius: 5px; } .b-164407617-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164407617"> <style> .block__featured-products__heading_text.b-164407617-heading_color { color: #000000; } .block__featured-products.b-164407617-background_color { background-color: #ffffff; } .block__featured-products .b-164407617-card_border_color, .block__featured-products .b-164407617-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164407617-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164407617-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164407617-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164407617-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164407617-top { padding-top: 40px; } .b-164407617-bottom { padding-bottom: 40px; } .b-164407617-gutter_width .block__columns, .b-164407617-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164407617-top b-164407617-bottom b-164407617-gutter_width b-164407617-background_color"> <div class="block__featured-products__heading_text b-164407617-heading_color rich-text"><h4> <strong>Check out our other courses </strong><br class="softbreak"> </h4></div> <div class="block__columns b-164407617-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1227547" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/narrative-design-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/lCLRQ6uYQ0OIXiekPWbh" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Narrative Design Certified | Masters"> Narrative Design Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1227547" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Tell a story they can't ignore. Get certified in Narrative Design."> Tell a story they can't ignore. Get certified in Narrative Design. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/McOt76zUSLSIPutINkOD" alt="Marcus Andrews" /> <p class="featured-product-card__author__name" title="Marcus Andrews"> Marcus Andrews </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1227547" data-featured-product-id="1227547"> % </span> COMPLETE </div>  <p data-include-vat-price=2783848 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1283403" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/persona-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/N3Svk7ExRBuVepl2QRAB" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Persona Certified | Masters"> Persona Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1283403" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Take your personas to the next level. Get Persona Certified."> Take your personas to the next level. Get Persona Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/HyaxGgH8RoC3lIUiz6Z3" alt="PMA | Persona certified" /> <p class="featured-product-card__author__name" title="PMA | Persona certified"> PMA | Persona certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1283403" data-featured-product-id="1283403"> % </span> COMPLETE </div>  <p data-include-vat-price=3551123 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1418400" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/positioning-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/4tTXOsYBS1GyBmYiHu64" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Positioning Certified | Masters"> Positioning Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1418400" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Find your place in the market. Make yourself heard. Differentiate your product."> Find your place in the market. Make yourself heard. Differentiate your product. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1418400" data-featured-product-id="1418400"> % </span> COMPLETE </div>  <p data-include-vat-price=3136140 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413131" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/customer-research-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/UYid1nET1Klczs1frf9Z" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Customer Research Certified | Masters"> Customer Research Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413131" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Connect with your customers. Grow your product. Get Customer Research Certified."> Connect with your customers. Grow your product. Get Customer Research Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/IbU0bLlkSeaCqF7GeR7a" alt="Lauren Culbertson" /> <p class="featured-product-card__author__name" title="Lauren Culbertson"> Lauren Culbertson </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413131" data-featured-product-id="1413131"> % </span> COMPLETE </div>  <p data-include-vat-price=3141535 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1667516" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/analyst-relations">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/wxvuZH1mROWPRFYkaFSR" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Analyst Relations Certified | Masters"> Analyst Relations Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1667516" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Leverage analysts to boost your competitive advantage."> Leverage analysts to boost your competitive advantage. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/qjYfm2RlRJSHxMs4ftt2" alt="Daniel Kuperman" /> <p class="featured-product-card__author__name" title="Daniel Kuperman"> Daniel Kuperman </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1667516" data-featured-product-id="1667516"> % </span> COMPLETE </div>  <p data-include-vat-price=3763460 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1413037" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/competitive-intelligence-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/sisiRVhSGi9OMwyMmVMr" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Competitive Intelligence Certified | Masters"> Competitive Intelligence Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1413037" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Build the intel skill set that will leave your rivals dazed and confused."> Build the intel skill set that will leave your rivals dazed and confused. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/lnucNHO3TMKyPrvNMwwb" alt="Alex McDonnell" /> <p class="featured-product-card__author__name" title="Alex McDonnell"> Alex McDonnell </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1413037" data-featured-product-id="1413037"> % </span> COMPLETE </div>  <p data-include-vat-price=3122342 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/product-marketing-certified-core">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1612724" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/metrics-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/tyUv88etSUqc5Zq2ynAF" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Metrics Certified | Masters"> Metrics Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1612724" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Determine your strategic value and turn your metrics into growth"> Determine your strategic value and turn your metrics into growth </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1612724" data-featured-product-id="1612724"> % </span> COMPLETE </div>  <p data-include-vat-price=3628722 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1427155" class="featured-product-card card-style-grid block__column b-164407617-card_background_color b-164407617-card_border_color b-164407617-card_border_width b-164407617-card_border_radius b-164407617-card_text_alignment"> <a href="/p/positioning-messaging-fundamentals">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/0pxrVeW4Swm9lH4F0yZw" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Positioning & Messaging: Fundamentals"> Positioning & Messaging: Fundamentals </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1427155" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Everything you need to build an impactful positioning &amp; messaging strategy."> Everything you need to build an impactful positioning &amp; messaging strategy. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/Elic2BmsQ2XaqQU7s3Zg" alt="Richard King" /> <p class="featured-product-card__author__name" title="Richard King"> Richard King </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1427155" data-featured-product-id="1427155"> % </span> COMPLETE </div>  <p data-include-vat-price=3609923 class="featured-product-card__meta__item featured-product-card__price"> $149 </p> </div> </div> </a> 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