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HEROWORKS Accelerates Digital Transformation in Hospitality with AI Revenue Management Solution
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margin-left: auto; margin-right: auto;" src="https://photos.acnnewswire.com/20241118.HEROWORKS.jpg" alt="" width="550" height="342"></p> <p>- AI Chatbot: An AI-based automated response system exclusively for hotels</p> <p style="text-align: justify;">- CRM (Customer Relationship Management): Up & cross-selling and customer-tailored product recommendation system</p> <p style="text-align: justify;">The new service includes an AI Chatbot system that automatically responds to customer inquiries and a CRM system that offers customized product recommendations based on customer data. Through the chatbot, continuous engagement and management with customers are maintained, while AI marketing functions such as up-selling and cross-selling personalized products strengthen the digital transformation of hotel operations.</p> <p style="text-align: justify;">Up-selling refers to suggesting higher-value alternative products to customers, while cross-selling involves encouraging customers to purchase related products together. Both strategies are effective marketing methods for enhancing customer satisfaction and increasing revenue.</p> <p style="text-align: justify;">HEROWORKS' 'AI Chatbot' service is an AI-based system that automatically responds 24/7 to customer inquiries regarding hotel information searches, room reservations, and questions arising during room use. This service collects and stores information through various channels such as booking engines and websites and learns data related to the hotel's rooms, products, prices, and services to generate responses to customer inquiries automatically. Additionally, it allows hotels to monitor customer inquiries in real-time, supporting efficient management of customer queries.</p> <p style="text-align: justify;">The 'CRM' service is a system that automatically proposes personalized products to customers based on hotel and customer data. By integrating customer information such as the time remaining until their hotel visit, reserved rooms, products, and planned stay dates with the current status of available rooms and products, it can suggest additional purchases of products with a high probability of purchase by the customer. For example, for families traveling with children, it might recommend package deals that include children's programs or breakfast.</p> <p style="text-align: justify;">HEROWORKS' 'AI Chatbot' enhances existing chatbot services by adding AI capabilities to automatically respond to a wide range of inquiries beyond predefined questions. Its multilingual support feature enables all customers to communicate in their native languages, effectively eliminating language barriers.</p> <p style="text-align: justify;">Furthermore, HEROWORKS' new services improve the service operation methods that were previously only available through hotel front desks on the day of check-in, allowing services to be accessible regardless of time and location. Typically, hotels propose up-selling options such as room upgrades or additional breakfast based on the room status on the day of check-in. However, customers often decline good proposals due to budget constraints. In response, HEROWORKS offers customized products in advance during the lead time period, allowing customers to adjust their travel budgets or schedules, thereby resolving the temporal and spatial limitations of hotel operations.</p> <p style="text-align: justify;">CEO Lee Chang-ju of HEROWORKS stated, "Following our price management and review management services, with the launch of our new AI Chatbot and CRM services, we aim to complete a comprehensive revenue management service that manages the entire customer journey from booking to review writing."</p> <p style="text-align: justify;">He added, "We are currently in discussions with numerous promising tourism companies and plan to refine our digital transformation solutions optimized for the global market to meet the needs of local hotel enterprises."</p> <p style="text-align: justify;">Meanwhile, HEROWORKS provides AI revenue management solutions to accommodation facilities and supplies customized data to companies, research institutes, schools, and local governments that require tourism and lodging data. The company actively engages in professional data analysis and processing, supplying data to platforms such as Korea's cultural big data platform and the Korea Tourism Data Lab of the Korea Tourism Organization.</p> <p style="text-align: justify;"><strong>Social Links</strong><br>YouTube: <a href="https://youtu.be/e1kOthMDeUo?feature=shared">https://youtu.be/e1kOthMDeUo?feature=shared</a><br>Blog: <a href="https://blog.naver.com/datamenity">https://blog.naver.com/datamenity</a></p> <p style="text-align: justify;"><strong>Media Contact</strong><br>Brand: HEROWORKS<br>Contact: Planning & Marketing Team<br>Website: <a href="https://www.heroworks.co.kr">https://www.heroworks.co.kr</a></p></span></div> <div align="justify"><span id="MainContent_CompanyName" class="bodytext"></span></div> <div align="justify"><span id="MainContent_CompanyBoiler" class="bodytext"></span></div> <div align="justify"><span id="MainContent_Contact" class="bodytext"></span></div> <div align="justify"><span id="MainContent_Source" class="note">Source: HEROWORKS<BR /> <BR /><BR /></span></div> <div align="justify"><span id="MainContent_Copyright" class="bodytext"><p>Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.<p></span></div> </td></tr> </table> </div> <div class="col-lg-3"> <span id="MainContent_RelatedNews_RelatedNews"><div><h4>関連プレスリリース</h4><hr /><table width="100%" cellpadding=0 cellspacing=0><tr><td><a href="/japanese/pressrelease/93939/3/ヒーローワークス、グローバルホテルのためのAI収益管理ソリューションを発売">ヒーローワークス、グローバルホテルのためのAI収益管理ソリューションを発売</a></td></tr><tr><td class="note">2024年11月18日 16時00分</td></tr><tr><td> </td></tr><tr><td><a href="/japanese/pressrelease/93668/3/HEROWORKS-Embarks-on-Global-Expansion-with-Hotel-Revenue-Management-System">HEROWORKS Embarks on Global Expansion with Hotel Revenue Management System</a></td></tr><tr><td class="note">2024年11月04日 18時00分</td></tr><tr><td> </td></tr><tr><td><a href="/japanese/pressrelease/93625/3/ヒーローワークス、ホテル収益管理システムでグローバル市場進出に拍車をかける">ヒーローワークス、ホテル収益管理システムでグローバル市場進出に拍車をかける</a></td></tr><tr><td class="note">2024年10月31日 13時00分</td></tr><tr><td> </td></tr><tr><td><a href="/japanese/pressrelease/93480/3/ヒーローワークス、日本にホテル収益管理ソリューションを供給…-現地パートナー企業を物色">ヒーローワークス、日本にホテル収益管理ソリューションを供給… 現地パートナー企業を物色</a></td></tr><tr><td class="note">2024年10月23日 19時00分</td></tr><tr><td> </td></tr><tr><td><a href="/japanese/pressrelease/93433/3/HEROWORKS-to-Participate-in-TTA-2024,-Initiating-Comprehensive-Expansion-into-the-Singapore-Market">HEROWORKS to Participate in TTA 2024, Initiating Comprehensive Expansion into the Singapore Market</a></td></tr><tr><td class="note">2024年10月22日 13時00分</td></tr><tr><td> </td></tr><tr><td align="center"><a href="/japanese/CompanyNews/93963/3">もっと見る >></a></td></tr></table></dl></div></span> <br /> <h4><span id="MainContent_Label1">新着プレスリリース</span></h4> <hr /> <span id="MainContent_LatestRelease_LatestPressRelease"><table width="100%" cellpadding=0 cellspacing=0><tr><td class="articleDate"><img title="Galeon" src="http://www.jcnnewswire.com/image/toppage/Galeon68.jpg"><br /><a href="/japanese/pressrelease/94105/3/Galeon-Unveils-its-New-Atlantis-Platform" class="newslink">Galeon Unveils its New Atlantis Platform</a><br /><span class="note">2024年11月27日 09時00分</span><br /></td></tr><tr><td class="articleDate"><br /><a href="/japanese/pressrelease/94101/3/Grand-Ming-Group-Announces-Interim-Results-for-the-Six-Months-Ended-30-September-2024" class="newslink">Grand Ming Group Announces Interim Results for the Six Months Ended 30 September 2024</a><br /><span class="note">2024年11月26日 23時00分</span><br /></td></tr><tr><td class="articleDate"><img title="Fujitsu Ltd" src="http://www.jcnnewswire.com/image/toppage/Fujitsu.Logo.68.jpg"><br /><a href="/japanese/pressrelease/94080/3/富士通、社会課題解決に向けて自治体施策の効果を最大化する「Policy-Twin」技術を開発" class="newslink">富士通、社会課題解決に向けて自治体施策の効果を最大化する「Policy Twin」技術を開発</a><br /><span class="note">2024年11月26日 11時00分</span><br /></td></tr><tr><td class="articleDate"><img title="Hola Prime" src="http://www.jcnnewswire.com/image/toppage/Hola68.jpg"><br /><a href="/japanese/pressrelease/94077/3/Hola-Prime-Sets-New-Industry-Standard-as-the-Worlds-Top-Transparent-Prop-Trading-Firm" class="newslink">Hola Prime Sets New Industry Standard as the World's Top Transparent Prop Trading Firm</a><br /><span class="note">2024年11月25日 23時00分</span><br /></td></tr><tr><td class="articleDate"><img title="Mitsubishi Heavy Industries, Ltd." src="http://www.jcnnewswire.com/image/toppage/MHI_newT.jpg"><br /><a href="/japanese/pressrelease/94073/3/三菱重工サーマルシステムズ、愛三工業の安城新工場向けに帯水層蓄熱システムを受注" class="newslink">三菱重工サーマルシステムズ、愛三工業の安城新工場向けに帯水層蓄熱システムを受注</a><br /><span class="note">2024年11月25日 17時00分</span><br /></td></tr><tr><td class="articleDate"><img title="DAESHIN MC CO., LTD" src="http://www.jcnnewswire.com/image/toppage/Dasclean68.jpg"><br /><a href="/japanese/pressrelease/94035/3/Daeshin-MC-Co,-Ltd-Unveils-Its-Clean-Solutions-Creating-Pleasant-Indoor-Environments-from-Industrial" class="newslink">Daeshin MC Co., Ltd. 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