重塑营销新生态，2024身边云“麦的好数字营销平台”成功发布 —

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margin-top:-20px;"> <p style="color:#F60">  阅读数：  4397</p> </span> <section id="contents"> <div class="news-content" style="width:720px;height:420px; margin-left:40px;"><img alt="重塑营销新生态，2024身边云“麦的好数字营销平台”成功发布" src="/Uploads/Picture/2024-10-23/671893c1e1cc3_600_438.png" style="width:720px;height:420px"></div> <br /> <p> </p> <div class="news-content"> <div class="popup-gallery"><p><span style="font-size: 16px">10月22日，由身边云主办的“营销新生态、消费新动力”2024身边云麦的好数字营销平台发布会在北京成功举办。天津市和平区人民政府副区长邵将，中国中小企业协会朱玉，阿里研究院创始院长高红冰，上海蓝天经济城党委书记、总经理裴家文，外企营销党委书记、董事长周士程，身边云创始人兼CEO马洪亮，身边云联合创始人、执行总裁李丛杉，身边云首席产品官孙凤琦等领导出席活动，300+行业专家、企业家代表以及媒体代表齐聚现场，共同见证身边云麦的好数字营销平台的正式发布。</span></p><p><br/></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188b0e12abc.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188b0e12abc.png" title="" alt="image.png"/></a></p><p><span style="font-size: 16px"> </span></p><p style="text-indent: 0em;"><span style="font-size: 16px; font-family: 微软雅黑;">身边云作为国内领先的企业共享服务平台，始终秉承着“让企业经营更高效”的宗旨，围绕企业的经营模式变革打造了强大的标准化产品和平台服务体系，目前已经帮助超过5万家企业插上数字化经营的翅膀实现高质量增长。5年多以来，身边云根据对企业经营需求的深度理解和不断积累，已经向一万多家企业提供了多种类型的营销服务，帮助企业实现了近千亿元的销售规模，平均营收增长超过了40%。今天，更是推出了新一代的营销服务体系：身边云麦的好数字营销平台。</span></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><strong><span style="color: rgb(51, 51, 51);font-size: 16px"><br/></span></strong></h4><p><strong><span style="color: rgb(51, 51, 51);font-size: 16px"><br/></span></strong></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><span style="font-size: 18px;"><strong><span style="color: rgb(51, 51, 51);">天津市和平区人民政府副区长邵将、中国中小企业协会朱玉致辞</span></strong></span></h4><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px">天津市和平区人民政府副区长邵将在致辞中指出，当前，我国数字经济已经进入高质量发展的新阶段，对培育发展新质生产力、提升产业链韧性具有强大的支撑作用。作为数字经济行业的积极参与者，身边云麦的好数字营销平台的发布是对数字经济产业积极探索的典范，期待这一平台在更大范围内进行推广，实现经济效益和社会效益双提升。相信在平台端、企业端、消费端的共同发力下，能够赋能更多中小微企业提升营销水平，通过数字技术的创新应用助力更多经营主体实现高质量发展。</span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188b1c46d7c.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188b1c46d7c.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em>天津市和平区人民政府副区长邵将</em></p><p style=";text-align:center"><em> </em></p><p><span style="font-size: 16px; font-family: 微软雅黑;">中国中小企业协会朱玉在发言中指出，在数据化时代，企业要以用户为核心、以数字化工具为手段，通过寻找、发现、留存、感动用户并促成转化，以达到协同高效的营销方式。关于助力企业营销数字化过程中，朱玉提出中小企业协会要扮演好三个角色，一是着力当好中小企业的“娘家人”，推动企业数字化转型；二是着力当好行业发展的促进者，推动数字化质量基础设施建设；三是着力当好优秀经验的推广者，促进各行业整体提质增效。中国中小企业协会将加大支持推广力度，发挥带动示范效用，让更多的企业参与到助力经营主体尤其是中小微企业的数字化转型中来，进一步加大对中小企业的扶持力度。</span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188b2bd95ac.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188b2bd95ac.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em>中国中小企业协会朱玉</em></p><p style=";text-align:center"><em> </em></p><p style="text-indent: 0em;"><span style="font-size: 16px">发布会现场，身边云联合创始人、执行总裁李丛杉表示，过去三年我们看到品牌和商家都在期待线上线下跨平台商家及用户触达的融合，近场零售等末梢经销网络成为商家必争之地，私域营销时代，从流量到粉丝再到忠诚复购的会员运营是企业增长的重要手段。身边云数字营销平台为企业提供海量线上线下跨平台跨地域的商家与用户接入，建立企业末梢经销网络的快速组织和实时管理，同时海量的商家资源为品牌的私域会员营销提供更丰富的权益体验，从而帮助品牌和商家组织、建立和运营新的线上线下深度协同的个性化营销网络，重新构建个性化的营销新生态。</span></p><p><span style="font-size: 16px"> </span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188b4ac185c.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188b4ac185c.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em>身边云联合创始人、执行总裁李丛杉</em></p><p><br/></p><p><br/></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><span style="font-size: 18px;"><strong><span style="color: rgb(51, 51, 51);">重磅官宣，身边云麦的好数字营销平台正式发布</span></strong></span></h4><p><span style="font-size: 16px; font-family: 微软雅黑;"><br/></span></p><p><span style="font-size: 16px; font-family: 微软雅黑;">身边云创始人兼CEO马洪亮先生同与会领导与嘉宾，共同发布身边云麦的好数字营销平台。</span></p><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px; font-family: 微软雅黑;">身边云深耕零工经济服务领域，孵化出新一代数字营销平台，改变企业传统经营方式，赋能更多企业提升营销能力和经营收益，秒级一键链接海量商户和消费者，打通权益服务商、安全服务商、系统服务商、营销服务商、支付合规服务商体系。身边云“麦的好数字营销平台”的正式发布，为全行业多领域提供全营销场景解决方案，真正做到按销量付费，让企业花的每一分钱都可以精确计算投产比。</span></p><p><span style="font-size: 16px; font-family: 微软雅黑;"><br/></span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188de6cd22f.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188de6cd22f.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em>身边云麦的好数字营销平台正式发布</em></p><p><span style=";font-family:Calibri;font-size:14px"> </span></p><p><span style=";font-family:Calibri;font-size:14px"><br/></span></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><span style="font-size: 18px;"><strong><span style="color: rgb(51, 51, 51);">专家分享行业前沿热点，以创新驱动企业发展</span></strong></span></h4><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px">在专家分享环节，阿里研究院创始院长高红冰作了题为《拥抱微生产和微经济时代》的主题演讲。高红冰院长强调，企业营销的组织方式已经进入了第三阶段，微生产与微经济时代来临，前两个阶段是大众营销、线上精准营销，微经济时代的营销呈现出去中心化决策，打破传统企业围墙式经营，依托数字平台进行低成本运营、定制化分发营销订单的特征。没有围墙的经营模式、没有组织的组织形态，表现出更高效更灵活更活跃的系统性能力。面对新的形态，企业需要借助于新的营销组织管理工具和平台，开启高效灵活、创新驱动的个性化营销之路。一个弹性、灵活、高度分散而又相互连接的数字化营销生产力系统被社会化组织方式创造出来，我们今天面临的就是这样一种经济范式，从物理地域到空间网络的全域覆盖，形成一种新的价值链的连接。</span></p><p><br/></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188dfe0ec64.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188dfe0ec64.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em>阿里研究院创始院长高红冰</em></p><p style="margin-top:4px;margin-bottom:4px"><span style="font-size: 16px"> </span></p><p style="margin-top: 4px; margin-bottom: 4px; text-indent: 0em;"><span style="font-size: 16px; font-family: 微软雅黑;">身边云首席产品官孙凤琦发表了《重构营销生态，让企业花的每一分钱都能算清ROI》主题演讲。孙凤琦强调，传统的营销模式主要解决的是流量问题，新的数字营销模式主要解决的是销量问题。身边云麦的好数字营销平台赋能生态多方，助力企业完成海量线上线下商户与消费者的双向链接，让企业直接触达消费者，真正实现“营销即成交”。麦的好数字营销平台具备链接海量商户、营销颗粒化、营销效果可追踪、交易合规化四大核心优势，可以根据企业的行业特点、营销目标、营销场景等极简定制营销方案，企业根据销量付费，实现成交率达100%，复购率提升80%，从而实现高质量营收增长。麦的好数字营销平台目前已经覆盖了全场景消费，真正的让商家让利直达消费者，帮助企业完成营销的“最后一公里”。</span></p><p style="margin-top:4px;margin-bottom:4px"><span style="font-size: 16px"> </span></p><p style="margin-top:4px;margin-bottom:4px"><span style="font-size: 16px; font-family: 微软雅黑;">同时，平台从个人角度提出的“转的好”产品，还为消费者个人实现了更多“灵活择业”的机会，让消费者成为推广者，更便捷更实时的获得推广的佣金奖励，真正让每个人都能“赚的好”。</span></p><p style="margin-top:4px;margin-bottom:4px"><br/></p><p style="margin-top: 4px; margin-bottom: 4px; text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188e124ef9e.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188e124ef9e.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em> 身边云首席产品官孙凤琦</em></p><p style="margin-top:4px;margin-bottom:4px"><br/></p><p style="margin-top:4px;margin-bottom:4px"><span style="font-size: 16px"><br/></span></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><span style="font-size: 18px;"><strong><span style="color: rgb(51, 51, 51);">客户与合作伙伴代表分享，携手探寻数字产业新征程</span></strong></span></h4><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px; font-family: 微软雅黑;">江小白北京城市总经理、北区品牌总监杨毅在分享中强调，江小白与身边云合作打通了线上线下营销全场景，让消费者参与度提升50%，营销转化率大幅度增高，构建快消行业数智化商业创新标杆，驱动生意增长。阳狮集团文旅及数字化转型咨询顾问聂媛媛表示，阳狮集团为文旅客户提供服务时，考虑到游客、商家、文旅运营方多方需求，在总体策略和打造产品时要以终为始的思考路径，希望通过运用数字营销工具做到最终转化，打造营销闭环，盘活文旅资源，促进商业发展。超客顾问有限公司创始人刘瑞琦分享了私域营销新增长之路并指出，在传统行业中做跨界和联合营销比较难，企业很少有大面积投入数字化的能力，通过身边云数字营销平台的快速部署，可以和相应肄业达成合作形成相互推广，共同建立企业新的营销生态。</span></p><p><span style="font-size: 16px"> </span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188e27cdbad.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188e27cdbad.png" title="" alt="image.png"/></a></p><p style="text-align: center;"><em>江小白北京城市总经理、北区品牌总监杨毅</em></p><p><em><br/></em></p><p style=";text-align:center"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188e52c1c4a.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188e52c1c4a.png" title="" alt="image.png"/></a></p><p style=";text-align:center"><em> 阳狮集团文旅及数字化转型咨询顾问聂媛媛</em></p><p><br/></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188e6196718.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188e6196718.png" title="" alt="image.png"/></a></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:center"><em><span style="font-weight: normal;font-size: 14px">超客顾问有限公司创始人刘瑞琦</span></em></h4><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><strong><span style="color: rgb(51, 51, 51);font-size: 16px"> </span></strong></h4><p><strong><span style="color: rgb(51, 51, 51);font-size: 16px"><br/></span></strong></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:justify;text-justify:inter-ideograph"><span style="font-size: 18px;"><strong><span style="color: rgb(51, 51, 51);">身边云与合作伙伴正式签署战略合作协议</span></strong></span></h4><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px; font-family: 微软雅黑;">发布会现场，身边云与10家企业签署了战略合作协议，推动双方合作落地生根。此次签约仪式不仅是身边云与各位合作伙伴携手共进、共创辉煌的起点，更是未来共谋发展、合作共赢的重要里程碑。在未来的合作中，身边云将联合众多渠道合作伙伴共同撬动企业业务实现新增长，为探索企业数字化转型之路贡献力量。</span></p><p><span style="font-size: 16px"> </span></p><p style="text-align: center;"><a class="popup" href="/Uploads/Editor/Picture/2024-10-23/67188e72a3969.png" title="点击查看大图"><img src="/Uploads/Editor/Picture/2024-10-23/67188e72a3969.png" title="" alt="image.png"/></a></p><h4 style="margin-top:4px;margin-bottom:4px;text-align:center"><em><span style="font-weight: normal;font-size: 14px">现场签约企业领导合影</span></em></h4><p><span style="font-size: 16px"> </span></p><p><span style="font-size: 16px">此次发布会的成功召开，将开启数字营销行业崭新的节点，我们期待在数字化浪潮的引导下、在身边云麦的好数字营销平台的推动下，更多企业能够把握时代脉搏，为实现高质量增长目标同心奋进、携手前行。</span></p><p><br/></p></img></img></img></img></img></img></img></img></img></img></img></div> </div> </section> <div style="padding: 20px"> <hr/> <div style="float:left;margin-left:200px;width:120px; height:35px; background-color: 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