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<!doctype html><html lang="en"><head><title data-rh="true">Why We’re Creating Language to Hide from Tech’s Censorship Systems | by Jamie Cohen | OneZero</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" 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class="pw-subtitle-paragraph hw hc hd bf b hx hy hz ia ib ic id ie if ig ih ii ij ik il cq du">As content moderation continually shifts, we should scrutinize what tech is doing to our language</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="im in io ip iq ab"><div><div class="ab ir"><div><div class="bm" aria-hidden="false"><a href="https://newanddigital.medium.com/?source=post_page---byline--ad024f083c89--------------------------------" rel="noopener follow"><div class="l is it by iu iv"><div class="l fj"><img alt="Jamie Cohen" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*J0hvuXQiFx3rjtgMuMgiLg.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="iw by l dd de fs n ix ft"></div></div></div></a></div></div><div class="iy ab fj"><div><div class="bm" aria-hidden="false"><a href="https://onezero.medium.com/?source=post_page---byline--ad024f083c89--------------------------------" rel="noopener follow"><div class="l iz ja by iu jb"><div class="l fj"><img alt="OneZero" class="l fd by br jc cx" src="https://miro.medium.com/v2/resize:fill:48:48/1*88Z0O0wD4KOrk6Y5EceZog.png" width="24" height="24" loading="lazy" data-testid="publicationPhoto"/><div class="iw by l br jc fs n ix ft"></div></div></div></a></div></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="jd ab q"><div class="ab q je"><div class="ab q"><div><div class="bm" aria-hidden="false"><p class="bf b jf jg bk"><a class="af ag ah ai aj ak al am an ao ap aq ar jh" data-testid="authorName" href="https://newanddigital.medium.com/?source=post_page---byline--ad024f083c89--------------------------------" rel="noopener follow">Jamie Cohen</a></p></div></div></div><span class="ji jj" aria-hidden="true"><span class="bf b bg z du">·</span></span><p class="bf b jf jg du"><span><a class="jk jl ah ai aj ak al am an ao ap aq ar ex jm jn" 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https://miro.medium.com/v2/resize:fit:1400/format:webp/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*MakLjoRRrA8mm8TJjrVBLQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mt nz c" width="700" height="394" loading="eager" role="presentation"/></picture></div></div><figcaption class="oa ff ob nm nn oc od bf b bg z du">Algospeak words from Know Your Meme: <a class="af oe" href="https://knowyourmeme.com/memes/algospeak-slang-replacement" rel="noopener ugc nofollow" target="_blank">https://knowyourmeme.com/memes/algospeak-slang-replacement</a></figcaption></figure><p id="2efb" class="pw-post-body-paragraph of og hd oh b hx oi oj ok ia ol om on oo op oq or os ot ou ov ow ox oy oz pa gw bk">From txtspk to l33tsp34k to emojis to memes, we’ve been encoding language based on both our technology’s capabilities and our ability to find ways to communicate effectively on digital platforms. Recently, however, the rise of “algospeak” has emerged to show us we’ll create new speech to <em class="pb">hide </em>from the systems that aim to censor speech. <a class="af oe" href="https://www.washingtonpost.com/technology/2022/04/08/algospeak-tiktok-le-dollar-bean/" rel="noopener ugc nofollow" target="_blank">According to <em class="pb">Washington Post </em>internet culture reporter Taylor Lorenz</a>, “algospeak” is the invention of “code words or turns of phrase users have adopted in an effort to create a brand-safe lexicon that will avoid getting their posts removed or down-ranked by content moderation systems.”</p><p id="ef91" class="pw-post-body-paragraph of og hd oh b hx oi oj ok ia ol om on oo op oq or os ot ou ov ow ox oy oz pa gw bk">The ability to encode language, both graphically (see: memes) and phonetically (see: puns) is nothing new, but recently, social media’s algorithmic filtering has provided the impetus for a wave of new language interventions. When we communicate online, we adapt to the limitations of the technology. We often forget that we use technology on its terms, not our own, but that doesn’t prevent people from a fair amount of “creative misuse.”</p></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pc pd pe pf gv ab q pg jb c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp ph"><div class="ab q ll"><div class="pi l"><span class="l pj pk pl e d"><div class="ab q ll lm"><div class="pw-multi-vote-icon fj gt ln lo lp"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fone-zero%2Fad024f083c89&operation=register&redirect=https%3A%2F%2Fonezero.medium.com%2Fwhy-were-creating-language-to-hide-from-tech-s-censorship-systems-ad024f083c89&user=Jamie+Cohen&userId=45652dc1b2d3&source=---footer_actions--ad024f083c89---------------------clap_footer-----------" rel="noopener follow"><div><div 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