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<article class="a8c-docs-entry post-7466 post type-post status-publish format-standard hentry category-userguide tag-calculation" aria-label="Understanding Calculations in Parse.ly" id="post-7466" > <header class="a8c-docs-entry__header"> <h1 class="a8c-docs-entry__title"> Understanding Calculations in Parse.ly</h1> </header>  <div class="a8c-docs-entry__content"> <p>Throughout <a href="https://docs.parse.ly/dashboard/">the Parse.ly Dashboard</a>, you may encounter averages, <a href="https://docs.parse.ly/comparison-mode/">comparisons</a>, and other numbers that don’t have an explicit description. This guide is dedicated to calculations in Parse.ly, helping you navigate through various metrics and data interpretations. We will discuss the <a href="https://docs.parse.ly/dashboard-overview/">Overview</a> Sentiment, Overview Timeline, Factoids, and <a href="https://docs.parse.ly/goals-setup-and-best-practices/">Goals</a>.</p> <h2 class="wp-block-heading" id="h-overview-sentiment">Overview Sentiment</h2> <p>The “overview sentiment” is the second sentence that sometimes appears in the overview, beneath the <a href="https://docs.parse.ly/parse-ly-headline/">Headline</a>. It says something like “X% more traffic than on an average Friday”. These are the possibilities for that sentence:</p> <ul class="wp-block-list"> <li>Numbers match an average <em>weekday</em></li> <li>X% <em>more</em> traffic than on an average <em>weekday</em></li> <li>X% <em>less</em> traffic than on an average <em>weekday</em></li> </ul> <p>The rules for that sentence to show up are:</p> <p><em>The time range preset is “today” <strong>AND</strong> There’s no filter applied</em></p> <figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="912" height="328" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.08.jpg" alt="" class="wp-image-8366" style="width:752px;height:auto" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.08.jpg 912w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.08.jpg?resize=300,108 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.08.jpg?resize=768,276 768w" sizes="(max-width: 912px) 100vw, 912px" /></figure> <p>To calculate this percentage, we query numbers for the last 8 weekdays (where weekday stands for the day of the week that we’re currently in, so if it’s Friday, it’ll query the previous 8 Fridays).</p> <p>If we’re not tracking the Site ID for that long, it gets as many weekdays as possible up to the track start date – and compares it against today’s number. It also considers whether we’ve included Apple News traffic in the top-line metrics per your <a href="https://docs.parse.ly/apple-news/#h-including-or-excluding-apple-news">specification</a>.</p> <h2 class="wp-block-heading" id="h-overview-timeline">Overview Timeline</h2> <p>The Overview timeline also shows comparisons by drawing a gray line or gray bars in the background of the timeline. </p> <p>Depending on your time-range-preset selection, we’ll calculate the gray average-graphs as follows:</p> <h3 class="wp-block-heading" id="h-today">Today</h3> <p>Get the past 8 weeks of data for today’s weekday, then calculate its average and draw the gray line.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1022" height="224" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.15-1.jpeg" alt="" class="wp-image-8367" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.15-1.jpeg 1022w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.15-1.jpeg?resize=300,66 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.15-1.jpeg?resize=768,168 768w" sizes="(max-width: 1022px) 100vw, 1022px" /></figure> <h3 class="wp-block-heading" id="h-this-week">This week</h3> <p>Get the past 8 weeks of data, then calculate the averages for each weekday and draw the gray bars based on that.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1021" height="246" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.34.jpeg" alt="" class="wp-image-8368" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.34.jpeg 1021w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.34.jpeg?resize=300,72 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.34.jpeg?resize=768,185 768w" sizes="(max-width: 1021px) 100vw, 1021px" /></figure> <h3 class="wp-block-heading" id="h-this-month">This month</h3> <p>Get the past 8 months of data, then calculate the averages for each day of the month and draw the gray bars based on that.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1021" height="229" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.43.jpeg" alt="" class="wp-image-8370" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.43.jpeg 1021w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.43.jpeg?resize=300,67 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.43.43.jpeg?resize=768,172 768w" sizes="(max-width: 1021px) 100vw, 1021px" /></figure> <h2 class="wp-block-heading">Timeline Projections</h2> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" width="356" height="202" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/04/Screenshot-2024-04-22-at-11.39.23 AM.png" alt="" class="wp-image-8158" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/04/Screenshot-2024-04-22-at-11.39.23 AM.png 356w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/04/Screenshot-2024-04-22-at-11.39.23 AM.png?resize=300,170 300w" sizes="(max-width: 356px) 100vw, 356px" /></figure> </figure> </div></div> <p>When viewing a listings page, e.g., Posts, Videos, Conversions, switching your view to Historical > Daily will reveal a bar chart. The bar representing today will begin as the outline of a bar that will fill throughout the day. The height of this bar represents the expected amount of traffic that your site will receive today. We calculate this projection from the same day of the week for the last 8 weeks.</p> <h2 class="wp-block-heading" id="h-factoids">Factoids</h2> <p>Factoids are the numbers we display under the timeline and filter bar on many Dash pages. </p> <figure class="wp-block-image size-large"><img decoding="async" width="1144" height="304" src="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-05-at-5.11.19 PM.png?w=1024" alt="Calculated metrics in the Parse.ly factoids and comparison bars." class="wp-image-7468" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-05-at-5.11.19 PM.png 1144w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-05-at-5.11.19 PM.png?resize=300,80 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-05-at-5.11.19 PM.png?resize=768,204 768w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-05-at-5.11.19 PM.png?resize=1024,272 1024w" sizes="(max-width: 1144px) 100vw, 1144px" /><figcaption class="wp-element-caption">Factoids, comparison bars, and tooltip values</figcaption></figure> <h3 class="wp-block-heading" id="h-comparison-bars">Comparison Bars</h3> <p>Beneath the Factoids, we display comparison bars. These illustrate the relative performance of the metric to the past 4 similar periods </p> <p>We only expect these comparison bars to appear when:</p> <p><em>In <a href="https://docs.parse.ly/posts/#h-historical">historical mode</a> <strong>AND</strong> The number of days in the period selected is between 1 and 31 (including both numbers in the range) </em></p> <h4 class="wp-block-heading">Example: month selection</h4> <figure class="wp-block-image size-full"><img decoding="async" width="1024" height="364" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-13.25.23.jpeg" alt="" class="wp-image-8371" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-13.25.23.jpeg 1024w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-13.25.23.jpeg?resize=300,107 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-13.25.23.jpeg?resize=768,273 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>When selecting the month of July with the monthly toggle chosen, the average bar below the factoids appears because it’s the historical mode (not pulse), and July has no more than 31 days. After the bug fix mentioned above, there’ll also be the condition that the given Site ID has been tracked at least since 4 * 31 = 124 days</p> <p>The -10.9% average compares the 25.9M views with the 29.1M average (which is calculated by getting the number of days in July (31 days) and getting the number of views for the last 4 periods of 31 days. Note that the past 4 periods won’t necessarily match the past 4 months because it depends on whether the past months had 31 days or not.</p> <h4 class="wp-block-heading">Example: day selection</h4> <figure class="wp-block-image size-large is-resized"><img decoding="async" width="2536" height="944" src="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?w=1024" alt="The Parse.ly Dashboard with the Posts tab, historical toggle, and a single day selected for comparative calculations." class="wp-image-7471" style="width:780px;height:auto" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png 2536w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?resize=300,112 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?resize=768,286 768w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?resize=1024,381 1024w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?resize=1536,572 1536w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.20.10 AM.png?resize=2048,762 2048w" sizes="(max-width: 2536px) 100vw, 2536px" /></figure> <p>In the above image, we see that Wednesday, November 29, received 36,856 page views (as seen in the timeline). The comparison bar indicates this is 3.8% above the average of 35,503.75 page views.</p> <p>The average is from:</p> <figure class="wp-block-table"><table><thead><tr><th>Date</th><th>Page Views</th></tr></thead><tbody><tr><td>Wednesday November 22</td><td>35,885</td></tr><tr><td>Wednesday November 15</td><td>34,416</td></tr><tr><td>Wednesday November 8</td><td>35,814</td></tr><tr><td>Wednesday November 1</td><td>35,900</td></tr><tr><td></td><td></td></tr><tr><td>Average</td><td>35503.75</td></tr></tbody></table></figure> <figure class="wp-block-image size-full"><img decoding="async" width="828" height="122" src="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.55.08 AM.png" alt="Relative Change calculation sample metrics." class="wp-image-7473" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.55.08 AM.png 828w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.55.08 AM.png?resize=300,44 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/Screenshot-2023-12-06-at-9.55.08 AM.png?resize=768,113 768w" sizes="(max-width: 828px) 100vw, 828px" /><figcaption class="wp-element-caption">Relative Change of Page Views for November 29 compared to the previous 4 Wednesdays.</figcaption></figure> <h2 class="wp-block-heading" id="h-goals">Goals</h2> <p>After setting up Goals in Parse.ly, understanding the calculations in Parse.ly for tracking your progress is helpful. We label in-progress goals as Behind, On-Track, or Ahead. We determine these labels based on the pace calculated in Parse.ly as follows:</p> <p><em>time_passed_percent</em> = <em> time_so_far / goal_total_time</em></p> <p><em>expected_number = goal_number * </em>time_passed_percent</p> <p><em>pace = current_number / expected_number</em></p> <p>If the page is lower than 0.9, it’s below the expected. If it’s larger than 0.9, then it’s above the expected. Otherwise, it’s On Track. </p> <figure class="wp-block-image size-large"><img decoding="async" width="1368" height="1146" src="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/SCR-20231206-jugk.png?w=1024" alt="Parse.ly Goals with labels that indicate pacing success." class="wp-image-7474" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/SCR-20231206-jugk.png 1368w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/SCR-20231206-jugk.png?resize=300,251 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/SCR-20231206-jugk.png?resize=768,643 768w, https://docs.parse.ly/wp-content/uploads/sites/5/2023/12/SCR-20231206-jugk.png?resize=1024,858 1024w" sizes="(max-width: 1368px) 100vw, 1368px" /></figure> <p>Additionally, when we click on one of these goals, a modal appears. Within it, there’s a sentence that depends on the goal’s pace, with two possibilities:</p> <ul class="wp-block-list"> <li>Above expected pace by X <em>metric name</em>.</li> <li>Below expected pace by X <em>metric name</em>.</li> </ul> <figure class="wp-block-image size-full"><img decoding="async" width="1024" height="917" src="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.49.43.jpeg" alt="" class="wp-image-8372" srcset="https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.49.43.jpeg 1024w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.49.43.jpeg?resize=300,269 300w, https://docs.parse.ly/wp-content/uploads/sites/5/2024/05/screenshot-2023-12-01-at-12.49.43.jpeg?resize=768,688 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading" id="h-rounding-errors">Rounding errors</h2> <p>There are some Calculations in Parse.ly that may not seem to agree with each other. And there are a couple of reasons for that. Firstly, there are many calculations running on the page in real-time, so it’s possible to find some of the calculated results lagging behind the others. And secondly, not all metrics are suitable for adding together due to factors like the “<a href="https://docs.parse.ly/the-hotel-problem-how-to-properly-calculate-visitor-totals/" target="_blank" rel="noreferrer noopener">hotel problem</a>“.</p> <h2 class="wp-block-heading" id="h-conclusion">Conclusion</h2> <p>With this overview of calculations in Parse.ly, you’re now equipped to better analyze your dashboard metrics. If you have a question about these or any other calculation, please contact <a href="mailto:support@parsely.com?subject=Calculation%20Question">Support</a>.</p> </div>  <p class='a8c-docs-last-updated-text'>Last updated: May 24, 2024</p> </article>  </main> <footer class="a8c-docs-layout__main__content__footer"> <hr /> <p class="has-text-align-center a8c-docs-gutter-bottom-none font-small"> Documentation is licensed under a </p> <p class="has-text-align-center font-small"> <a href="https://creativecommons.org/licenses/by-sa/4.0/"> Creative Commons Attribution-ShareAlike 4.0 International License </a> </p> <div class="a8c-docs-automattic-block"> <p> <a href="https://automattic.com/"> An <span class="screen-reader-text">Automattic</span><svg class="svg-icon svg-icon-automattic" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 15.4"><path d="M72.5 15.4c-5.1 0-8.4-3.7-8.4-7.5v-.4c0-3.9 3.3-7.5 8.4-7.5 5.1 0 8.4 3.6 8.4 7.5V8c0 3.8-3.3 7.4-8.4 7.4zm5.7-7.9c0-2.8-2-5.3-5.7-5.3s-5.7 2.5-5.7 5.3v.3c0 2.8 2 5.3 5.7 5.3s5.7-2.5 5.7-5.3v-.3z" fill="#3298CB"/><path d="M15 14.9l-1.9-3.6H4.7l-1.8 3.6H0L7.8.5H10l7.9 14.4H15zM8.8 3.3l-3.1 6h6.4l-3.3-6zm21.4 12.1c-5.2 0-7.6-2.8-7.6-6.5V.5h2.7V9c0 2.7 1.7 4.2 5.1 4.2 3.4 0 4.8-1.6 4.8-4.2V.5h2.7v8.4c0 3.6-2.3 6.5-7.7 6.5zM52.9 2.8v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zM105 14.9V3.5l-.7 1.3-6 10.1H97L91 4.8l-.7-1.3v11.4h-2.6V.5h3.7l5.7 9.9.7 1.2.7-1.2 5.6-9.9h3.7v14.4H105zm23.1 0l-1.9-3.6h-8.4l-1.8 3.6h-3L120.8.5h2.2l7.9 14.4h-2.8zm-6.2-11.6l-3.1 6h6.4l-3.3-6zm19.9-.5v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zm19.8 0v12.1h-2.7V2.8h-6.3V.5h15.3v2.2h-6.3zm12.9 12.1v-13c1.1 0 1.5-.6 1.5-1.4h1.1v14.4h-2.6zm23.8-10.3c-1.3-1.2-3.2-2.3-5.8-2.3-3.8 0-6 2.6-6 5.4V8c0 2.7 2.2 5.3 6.2 5.3 2.4 0 4.4-1.1 5.6-2.3l1.6 1.7c-1.6 1.6-4.3 2.9-7.4 2.9-5.4 0-8.7-3.5-8.7-7.4v-.6c0-3.9 3.6-7.6 8.9-7.6 3 0 5.8 1.3 7.3 2.9l-1.7 1.7zM74.3 5c.5.3.6 1 .3 1.5l-2.5 3.8c-.3.5-1 .6-1.5.3s-.6-1-.3-1.5l2.5-3.8c.4-.5 1-.6 1.5-.3z"/></svg> Creation </a> </p> </div>  </footer>  </div>  <div class="a8c-docs-layout__main__content__secondary"> <nav id="docs-toc-nav" class="a8c-docs-table-of-contents__sticky" aria-label="Table of Contents"> </nav> </div>  </div>  </div>  </div>  </div>  </div>   <script defer id="bilmur" data-provider="vip" data-service="k8s-a8c" src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202448"></script> <style id='core-block-supports-inline-css'> .wp-block-gallery.wp-block-gallery-1{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );} </style> <script type="text/javascript" src="https://docs.parse.ly/wp-content/themes/a8c-docs/assets/build/main.js?m=1732566038g" ></script><script type="text/javascript" src="https://stats.wp.com/e-202448.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"209021633\",\"post\":\"7466\",\"tz\":\"0\",\"srv\":\"docs.parse.ly\",\"hp\":\"vip\",\"j\":\"1:14.0\"}") ]); _stq.push([ "clickTrackerInit", "209021633", "7466" ]); /* ]]> */ </script> </body> </html>