CINXE.COM

<!DOCTYPE html><html xmlns:cc="http://creativecommons.org/ns#"><head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# medium-com: http://ogp.me/ns/fb/medium-com#"><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=contain"><title>Growth Hackers</title><link rel="canonical" href="https://blog.growthhackers.com"><link id="feedLink" rel="alternate" type="application/rss+xml" title="RSS" href="https://blog.growthhackers.com/feed"><meta name="robots" content="index,follow"><meta name="title" content="Growth Hackers"><meta name="referrer" content="unsafe-url"><meta name="description" content="The official Medium account of http://GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business."><meta name="keywords" content="MARKETING, GROWTH, GROWTH HACKING, GROWTH MARKETING, GROWTH MANAGEMENT"><meta name="theme-color" content="#000000"><meta property="og:title" content="Growth Hackers"><meta property="twitter:title" content="Growth Hackers"><meta property="og:url" content="https://blog.growthhackers.com/"><meta property="og:image" content="https://cdn-images-1.medium.com/max/1200/1*Clps30iwphADs8SjuZYJug.png"><meta property="fb:app_id" content="542599432471018"><meta property="og:description" content="The official Medium account of http://GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business."><meta name="twitter:description" content="The official Medium account of http://GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business."><meta name="twitter:image:src" content="https://cdn-images-1.medium.com/max/1200/1*Clps30iwphADs8SjuZYJug.png"><meta property="og:type" content="medium-com:collection"><meta name="twitter:card" content="summary_large_image"><meta property="medium-com:creator" content="https://blog.growthhackers.com/@SeanEllis"><meta name="twitter:creator" content="@SeanEllis"><meta name="twitter:site" content="@growthhackers"><meta property="og:site_name" content="Growth Hackers"><meta name="twitter:app:name:iphone" content="Medium"><meta name="twitter:app:id:iphone" content="828256236"><meta name="twitter:app:url:iphone" content="medium://growthhackers"><meta property="al:ios:app_name" content="Medium"><meta property="al:ios:app_store_id" content="828256236"><meta property="al:android:package" content="com.medium.reader"><meta property="al:android:app_name" content="Medium"><meta property="al:ios:url" content="medium://growthhackers"><meta property="al:android:url" content="medium://growthhackers"><meta property="al:web:url" content="https://blog.growthhackers.com/"><link rel="search" type="application/opensearchdescription+xml" title="Medium" href="/osd.xml" /><link rel="alternate" href="android-app://com.medium.reader/https/medium.com/growthhackers" /><script type="application/ld+json">{"@context": "http://schema.org", "@graph": [{"@type": "WebSite", "url": "https:\/\/blog.growthhackers.com", "name": "Growth Hackers", "alternateName": "The official Medium account of http:\/\/GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business."},{"@type": "Organization", "url": "https:\/\/blog.growthhackers.com", "name": "Growth Hackers"}]}</script><link rel="stylesheet" href="https://cdn-static-1.medium.com/_/fp/css/main-branding-base.ouwh4uMviI3QQWIjxRhkHA.12.css"><script>!function(n,e){var t,o,i,c=[],f={passive:!0,capture:!0},r=new Date,a="pointerup",u="pointercancel";function p(n,c){t||(t=c,o=n,i=new Date,w(e),s())}function s(){o>=0&&o<i-r&&(c.forEach(function(n){n(o,t)}),c=[])}function l(t){if(t.cancelable){var o=(t.timeStamp>1e12?new Date:performance.now())-t.timeStamp;"pointerdown"==t.type?function(t,o){function i(){p(t,o),r()}function c(){r()}function r(){e(a,i,f),e(u,c,f)}n(a,i,f),n(u,c,f)}(o,t):p(o,t)}}function w(n){["click","mousedown","keydown","touchstart","pointerdown"].forEach(function(e){n(e,l,f)})}w(n),self.perfMetrics=self.perfMetrics||{},self.perfMetrics.onFirstInputDelay=function(n){c.push(n),s()}}(addEventListener,removeEventListener);</script><script>document.domain = document.domain;</script><script>if (window.top !== window.self) window.location = 'about:blank';var OB_startTime = new Date().getTime(); var OB_loadErrors = []; function _onerror(e) { OB_loadErrors.push(e) }; if (document.addEventListener) document.addEventListener("error", _onerror, true); else if (document.attachEvent) document.attachEvent("onerror", _onerror); function _asyncScript(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("script"); s.type = "text/javascript"; s.async = true; s.src = u; f.parentNode.insertBefore(s, f);}function _asyncStyles(u) {var d = document, f = d.getElementsByTagName("script")[0], s = d.createElement("link"); s.rel = "stylesheet"; s.href = u; f.parentNode.insertBefore(s, f); return s}(new Image()).src = "/_/stat?event=pixel.load&origin=" + encodeURIComponent(location.origin);</script><script>window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga("create", "G-7JY7T788PK", "auto", {"allowLinker": true, "legacyCookieDomain": window.location.hostname});ga("send", "pageview");</script><script async src="https://www.google-analytics.com/analytics.js"></script><script>(function () {var height = window.innerHeight || document.documentElement.clientHeight || document.body.clientHeight; var width = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; document.write("<style>section.section-image--fullBleed.is-backgrounded {padding-top: " + Math.round(1.1 * height) + "px;}section.section-image--fullScreen.is-backgrounded, section.section-image--coverFade.is-backgrounded {min-height: " + height + "px; padding-top: " + Math.round(0.5 * height) + "px;}.u-height100vh {height: " + height + "px !important;}.u-height110vh {height: " + Math.round(1.1 * height) + "px !important;}.u-minHeight100vh {min-height: " + height + "px !important;}.u-maxHeight100vh {max-height: " + height + "px !important;}section.section-image--coverFade {height: " + height + "px;}.section-aspectRatioViewportPlaceholder, .section-aspectRatioViewportCropPlaceholder {max-height: " + height + "px;}.section-aspectRatioViewportBottomSpacer, .section-aspectRatioViewportBottomPlaceholder {max-height: " + Math.round(0.5 * height) + "px;}.zoomable:before {top: " + (-1 * height) + "px; left: " + (-1 * width) + "px; padding: " + height + "px " + width + "px;}</style>");})()</script><link rel="icon" href="https://cdn-images-1.medium.com/fit/c/256/256/1*Clps30iwphADs8SjuZYJug.png" class="js-favicon"><link rel="apple-touch-icon" sizes="152x152" href="https://cdn-images-1.medium.com/fit/c/304/304/1*Clps30iwphADs8SjuZYJug.png"><link rel="apple-touch-icon" sizes="120x120" href="https://cdn-images-1.medium.com/fit/c/240/240/1*Clps30iwphADs8SjuZYJug.png"><link rel="apple-touch-icon" sizes="76x76" href="https://cdn-images-1.medium.com/fit/c/152/152/1*Clps30iwphADs8SjuZYJug.png"><link rel="apple-touch-icon" sizes="60x60" href="https://cdn-images-1.medium.com/fit/c/120/120/1*Clps30iwphADs8SjuZYJug.png"><link rel="mask-icon" href="https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg" color="#171717"></head><body itemscope class=" browser-ie os-windows v-unbound v-glyph v-glyph--m2-unbound-source-serif-pro is-noJs"><script>document.body.className = document.body.className.replace(/(^|\s)is-noJs(\s|$)/, "$1is-js$2")</script><div class="site-main" id="container"><div class="butterBar butterBar--error"></div><div class="surface"><div id="prerendered" class="screenContent"><div class="metabar u-clearfix js-metabar"><div class="branch-journeys-top"></div><div class="js-metabarMiddle metabar-inner u-marginAuto u-maxWidth1032 u-flexCenter u-justifyContentSpaceBetween u-height65 u-xs-height56 u-paddingHorizontal20"><div class="metabar-block u-flex1 u-flexCenter"><div class="js-metabarLogoLeft"><a href="https://medium.com/" data-log-event="home" class="siteNav-logo u-fillBlack u-flex0 u-flexCenter u-paddingTop0"><span class="svgIcon svgIcon--wordmarkMedium svgIcon--120x26px u-flex"><svg class="svgIcon-use" width="120" height="26" ><path d="M29.57 1.404l.036-.008V1.12h-7.27l-6.75 15.979-6.75-15.98H1.003v.278l.035.008c1.327.302 2 .752 2 2.374v18.993c0 1.623-.676 2.073-2.003 2.374L1 25.153v.279h5.315v-.278l-.035-.008c-1.327-.302-2-.751-2-2.374V4.88l8.67 20.552h.492l8.924-21.125V23.24c-.114 1.282-.782 1.677-1.983 1.95l-.036.009v.275h9.259V25.2l-.036-.008c-1.203-.274-1.886-.67-2-1.95l-.006-19.464h.006c0-1.622.674-2.072 2-2.374zm4.23 12.582c.15-3.412 1.367-5.875 3.41-5.918.629.01 1.157.219 1.568.62.872.852 1.282 2.634 1.219 5.298h-6.198zm-.092.962h10.85v-.046c-.03-2.61-.78-4.64-2.228-6.033-1.25-1.204-3.103-1.867-5.048-1.867h-.043c-1.01 0-2.248.246-3.13.693a7.316 7.316 0 00-2.623 2.086c-1.185 1.479-1.903 3.477-2.078 5.724a13.717 13.717 0 00-.04.755c-.004.195-.005.39-.001.587.117 5.087 2.846 9.153 7.692 9.153 4.254 0 6.73-3.132 7.348-7.336l-.312-.11c-1.085 2.259-3.034 3.628-5.252 3.461-3.028-.228-5.347-3.32-5.137-7.066m23.122 6.893c-.356.85-1.099 1.319-2.094 1.319-.995 0-1.905-.689-2.552-1.939-.694-1.342-1.06-3.24-1.06-5.487 0-4.678 1.445-7.704 3.68-7.704.937 0 1.674.468 2.026 1.284v12.527zm7.198 3.335c-1.327-.316-2-.787-2-2.492V0l-8.062 2.392v.293l.05-.004c1.111-.09 1.866.064 2.304.472.343.32.51.809.51 1.498v3.11C56.033 7.25 55.088 7 53.94 7c-2.326 0-4.453.987-5.986 2.779-1.599 1.867-2.444 4.42-2.444 7.38 0 5.287 2.584 8.84 6.43 8.84 2.25 0 4.06-1.242 4.888-3.336v2.811h7.233v-.29l-.035-.008zM70.94 3.085c0-1.65-1.236-2.896-2.875-2.896-1.632 0-2.908 1.272-2.908 2.896 0 1.624 1.278 2.896 2.908 2.896 1.64 0 2.875-1.245 2.875-2.896zm1.903 22.092c-1.327-.316-2-.787-2-2.492h-.006V7.055l-7.234 2.092v.284l.043.004c1.566.14 1.994.683 1.994 2.525v13.515h7.24v-.29l-.037-.008zm18.536 0c-1.327-.316-2-.787-2-2.492V7.055L82.49 9.078v.285l.04.004c1.28.136 1.65.71 1.65 2.56v9.88c-.426.85-1.227 1.356-2.196 1.39-1.573 0-2.439-1.07-2.439-3.012V7.055l-7.234 2.092v.284l.044.004c1.565.14 1.994.683 1.994 2.525v8.362a9.443 9.443 0 00.15 1.741l.13.57C75.243 24.845 76.848 26 79.362 26c2.129 0 3.996-1.328 4.818-3.405v2.885h7.233v-.291l-.034-.012zm28.102.298v-.291l-.035-.009c-1.44-.334-2.001-.964-2.001-2.248V12.295C117.445 8.98 115.597 7 112.5 7c-2.257 0-4.16 1.314-4.893 3.36-.582-2.168-2.257-3.36-4.734-3.36-2.175 0-3.88 1.156-4.612 3.11V7.056l-7.233 2.006v.286l.043.004c1.547.138 1.994.697 1.994 2.492v13.631h6.75v-.29l-.037-.01c-1.148-.271-1.519-.767-1.519-2.04V10.95c.304-.715.917-1.562 2.127-1.562 1.504 0 2.266 1.05 2.266 3.116v12.972h6.751v-.29l-.035-.01c-1.149-.271-1.52-.767-1.52-2.04V12.294a7.107 7.107 0 00-.095-1.21c.322-.777.97-1.696 2.23-1.696 1.524 0 2.265 1.02 2.265 3.116v12.972h7.233z"/></svg></span><span class="u-textScreenReader">Homepage</span></a></div><div class="u-paddingLeft10 u-sm-show r-paddingRight10"><a href="https://rsci.app.link/?%24canonical_url=https%3A%2F%2Fmedium.com/growthhackers%3F~feature=LoMobileNavBar&~channel=ShowCollectionHome&~stage=m2">Open in app</a></div></div><div class="metabar-block u-flex0 u-flexCenter"><div class="u-flexCenter u-height65 u-xs-height56"><div class="buttonSet buttonSet--wide u-lineHeightInherit"><a class="button button--primary button--chromeless u-accentColor--buttonNormal is-inSiteNavBar u-xs-hide js-signInButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fblog.growthhackers.com%2F%3Fsource%3Duser_profile_page---blogroll-------------------6ab0af8002ff---------------&source=--------------------------nav_reg&operation=login" data-action="sign-in-prompt" data-redirect="https://blog.growthhackers.com/?source=user_profile_page---blogroll-------------------6ab0af8002ff---------------" data-action-source="--------------------------nav_reg">Sign in</a><a class="button button--primary button--withChrome u-accentColor--buttonNormal is-inSiteNavBar js-signUpButton" href="https://medium.com/m/signin?redirect=https%3A%2F%2Fblog.growthhackers.com%2F%3Fsource%3Duser_profile_page---blogroll-------------------6ab0af8002ff---------------&source=--------------------------nav_reg&operation=register" data-action="sign-up-prompt" data-redirect="https://blog.growthhackers.com/?source=user_profile_page---blogroll-------------------6ab0af8002ff---------------" data-action-source="--------------------------nav_reg">Get started</a></div></div></div></div></div><div class="metabar metabar--spacer js-metabarSpacer u-height65 u-xs-height56"></div><div class="collectionHeader js-collectionHeaderContainer u-relative collectionHeader--layoutMedium collectionHeader--alignmentLeft collectionHeader--withoutLogo collectionHeader--withBackground collectionHeader--colorBehaviorSubtle collectionHeader--withNavigation collectionHeader--editorLayoutTitle is-modeView is-whiteLabel"><div class="collectionHeader-aspectRatioTable"><div class="collectionHeader-aspectRatioContent u-backgroundSizeCover js-collectionHeaderBackground" style="background-image: url("https://cdn-images-1.medium.com/max/2400/1*juDZ9UaML69TVyLO55Mxqg.jpeg"); background-position: 50% 50% !important;"><div class="collectionHeader-overlayBackground u-height100vh"></div><header class="collectionHeader-heroAndInlineNav u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto u-foreground js-collectionHeader"><div class="collectionHeader-hero js-collectionHeaderHero u-clearfix u-imageSpectrum"><div class="collectionHeader-heroInner"><div class="collectionHeader-logo js-collectionHeaderLogo" style=""><a class="link u-baseColor--link" href="https://blog.growthhackers.com" title="Go to Growth Hackers" aria-label="Go to Growth Hackers" data-collection-slug="growthhackers"><div class="u-relative u-marginAuto"><div style="padding-bottom: 75%"></div><img class="collectionHeader-logoImage js-collectionHeaderLogoImage" /></div></a></div><div class="collectionHeader-nameAndDescription"><a class="link link--noUnderline u-baseColor--link" href="https://blog.growthhackers.com" title="Go to Growth Hackers" aria-label="Go to Growth Hackers" data-collection-slug="growthhackers"><h1 class="collectionHeader-name js-collectionName u-foreground u-baseColor--textDark u-paddingBottom4 u-lineHeightTightest u-contentSansBold u-fontSize40 u-xs-fontSize32">GrowthHackers Blog</h1></a><h2 class="collectionHeader-description js-collectionDescription u-foreground u-baseColor--textNormal u-contentSansRegular u-fontSize24 u-xs-fontSize18">Sustainable Growth Starts Here</h2></div></div></div></header></div><div class="collectionHeader-aspectRatioCell"><div class="collectionHeader-aspectRatioFullWidth"></div></div></div><div class="collectionHeader-blockNav"><div class="u-borderBox u-maxWidth1072 u-paddingLeft20 u-paddingRight20 u-marginAuto"><nav class="collectionHeader-nav u-clearfix js-collectionHeaderNav u-lineHeight40 u-overflowHiddenY"><div class="buttonSet u-flex1 u-noWrap u-overflowX u-paddingBottom100 u-xs-marginRight15"><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://blog.growthhackers.com/growth/home">Rethink Growth</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://blog.growthhackers.com/experiments-software/home">Experiments (Software)</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://blog.growthhackers.com/workflow/home">Workflow (Software)</a></li><li class="collectionHeader-navItem js-collectionNavItem u-inlineBlock u-fontSize13 u-textUppercase u-letterSpacing1px u-textColorNormal u-xs-paddingRight12 u-xs-marginRight0"><a class="link link--darken u-accentColor--textDarken link--noUnderline u-baseColor--link js-navItemLink" href="https://blog.growthhackers.com/resources/home">Resources</a></li></div><div class="buttonSet u-textAlignRight u-marginLeft18 u-flex0 u-noWrap"><label class="button button--small button--chromeless button--withIcon button--withSvgIcon inputGroup u-sm-hide metabar-predictiveSearch u-baseColor--buttonNormal u-baseColor--placeholderNormal" title="Search"><span class="svgIcon svgIcon--search svgIcon--25px u-baseColor--iconLight"><svg class="svgIcon-use" width="25" height="25" ><path d="M20.067 18.933l-4.157-4.157a6 6 0 10-.884.884l4.157 4.157a.624.624 0 10.884-.884zM6.5 11c0-2.62 2.13-4.75 4.75-4.75S16 8.38 16 11s-2.13 4.75-4.75 4.75S6.5 13.62 6.5 11z"/></svg></span><input class="js-predictiveSearchInput textInput textInput--rounded textInput--darkText u-baseColor--textNormal textInput--transparent" type="search" placeholder="Search" required="true" data-collection-id="3fbda34dbc32" /></label><a class="button button--chromeless is-touchIconBlackPulse u-baseColor--buttonNormal button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="https://twitter.com/growthhackers" title="Visit “Growth Hackers” on X" aria-label="Visit “Growth Hackers” on X" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--twitter svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" fill="none" ><path d="M14.215 11.3l5.764-6.7h-1.366l-5.005 5.818L9.611 4.6H5l6.045 8.798L5 20.424h1.366l5.286-6.144 4.221 6.144h4.61L14.216 11.3zm-1.871 2.175l-.612-.876-4.874-6.97h2.098l3.933 5.625.613.876 5.112 7.312h-2.098l-4.172-5.966z" fill="#242424"/></svg></span></span></a><a class="button button--chromeless is-touchIconBlackPulse u-baseColor--buttonNormal button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="//facebook.com/GrowthHackersOfficial" title="Visit “Growth Hackers” on Facebook" aria-label="Visit “Growth Hackers” on Facebook" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--facebookFilled svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" ><path d="M21 12.646C21 7.65 16.97 3.6 12 3.6s-9 4.05-9 9.046a9.026 9.026 0 007.59 8.924v-6.376H8.395V12.64h2.193v-1.88c0-2.186 1.328-3.375 3.267-3.375.93 0 1.728.07 1.96.1V9.77H14.47c-1.055 0-1.26.503-1.26 1.242v1.63h2.517l-.33 2.554H13.21V21.6c4.398-.597 7.79-4.373 7.79-8.954"/></svg></span></span></a><a class="button button--chromeless is-touchIconBlackPulse u-baseColor--buttonNormal button--withIcon button--withSvgIcon button--chromeless u-verticalAlignMiddle" href="https://instagram.com/growthhackershq" title="Visit “Growth Hackers” on Instagram" aria-label="Visit “Growth Hackers” on Instagram" rel="me" target="_blank"><span class="button-defaultState"><span class="svgIcon svgIcon--instagram svgIcon--25px"><svg class="svgIcon-use" width="25" height="25" ><path d="M12.497 5.531c2.27 0 2.536.01 3.433.05.83.038 1.279.176 1.579.294.398.156.681.338.978.635.297.296.482.58.634.978.115.3.257.749.294 1.578.04.897.05 1.164.05 3.434 0 2.27-.01 2.537-.05 3.434-.037.83-.176 1.278-.294 1.578a2.637 2.637 0 01-.634.979 2.61 2.61 0 01-.978.634c-.3.114-.749.256-1.579.293-.897.04-1.163.05-3.433.05-2.27 0-2.537-.01-3.434-.05-.83-.037-1.278-.175-1.579-.293a2.638 2.638 0 01-.978-.634 2.596 2.596 0 01-.634-.979c-.115-.3-.256-.748-.293-1.578-.04-.897-.051-1.164-.051-3.434 0-2.27.01-2.537.05-3.434.038-.83.176-1.278.294-1.578.155-.398.337-.682.634-.978a2.6 2.6 0 01.978-.635c.3-.114.75-.256 1.579-.293.897-.044 1.164-.05 3.434-.05zm0-1.531c-2.307 0-2.598.01-3.505.05-.904.041-1.521.186-2.06.395-.56.216-1.033.51-1.505.982a4.214 4.214 0 00-.982 1.504c-.209.54-.354 1.157-.394 2.064C4.01 9.9 4 10.19 4 12.497c0 2.307.01 2.597.05 3.504.041.904.186 1.521.395 2.064.216.56.51 1.033.982 1.505s.948.762 1.504.981c.54.21 1.157.355 2.064.395.908.04 1.195.05 3.505.05 2.31 0 2.597-.01 3.505-.05.904-.04 1.52-.186 2.064-.395a4.14 4.14 0 001.504-.981c.472-.472.762-.948.982-1.505.209-.54.354-1.157.394-2.064.04-.907.051-1.194.051-3.504s-.01-2.598-.05-3.505c-.041-.904-.186-1.521-.395-2.064a4.142 4.142 0 00-.982-1.505 4.215 4.215 0 00-1.504-.981c-.54-.21-1.157-.354-2.064-.395C15.094 4.01 14.804 4 12.497 4z"/><path d="M12.496 8.132a4.365 4.365 0 000 8.73 4.367 4.367 0 004.365-4.365 4.367 4.367 0 00-4.365-4.365zm0 7.198a2.833 2.833 0 110-5.666 2.833 2.833 0 010 5.666z"/><path d="M17.034 8.979a1.019 1.019 0 100-2.038 1.019 1.019 0 000 2.038z"/></svg></span></span></a><button class="button button--primary button--smallest u-noUserSelect button--withChrome u-accentColor--buttonNormal button--followCollection js-followCollectionButton" data-action="sign-up-prompt" data-sign-in-action="toggle-subscribe-collection" data-requires-token="true" data-redirect="https://medium.com/_/subscribe/collection/growthhackers" data-action-source="header----3fbda34dbc32----------------------follow_pub"><span class="button-label button-defaultState js-buttonLabel">Follow</span><span class="button-label button-activeState">Following</span></button></div></nav></div></div></div><div class="u-marginBottom40 js-collectionStream"><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><header class="heading heading--borderedBottom u-fontSize18 u-contentSansThin" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight u-fontSize18 u-contentSansThin">Latest Stories</span></div></div></header><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight15 u-size8of12" data-source="collection_home---4------0-----------------------" data-post-id="cb5144ff4f01" data-index="0"><div class="u-lineHeightBase postItem u-marginRight3"><a href="https://blog.growthhackers.com/ive-coached-35-heads-of-growth-over-the-past-2-years-these-5-challenges-keep-popping-up-cb5144ff4f01?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/ive-coached-35-heads-of-growth-over-the-past-2-years-these-5-challenges-keep-popping-up-cb5144ff4f01?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height350 u-width100pct u-floatLeft u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/2000/1*ttpN12Mt75TH7HjGX_zzqA.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.</span></a></div></div><div class="col u-xs-marginBottom10 u-paddingLeft9 u-paddingRight12 u-paddingTop0 u-sm-paddingTop20 u-paddingBottom25 u-size4of12 u-xs-size12of12 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/ive-coached-35-heads-of-growth-over-the-past-2-years-these-5-challenges-keep-popping-up-cb5144ff4f01?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="cb5144ff4f01"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp4 u-fontSize30 u-size12of12 u-xs-size12of12 u-xs-fontSize24">I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">How long does the average head of growth stay in the same role? Two years? Three? Five??</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@andrew.capland" data-action="show-user-card" data-action-value="e56a82614d26" data-action-type="hover" data-user-id="e56a82614d26" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/2*r_zdDd2CJ3PcKT8a42VUIQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Andrew Capland"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@andrew.capland" data-action="show-user-card" data-action-value="e56a82614d26" data-action-type="hover" data-user-id="e56a82614d26" data-collection-slug="growthhackers" dir="auto">Andrew Capland</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-18T14:35:41.185Z">Apr 18, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="8e0cbad6a124" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/align-incentives-for-growth-teams-8e0cbad6a124?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/align-incentives-for-growth-teams-8e0cbad6a124?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/0*ZlgFTbU2F0TaOiQv.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Align Incentives for Growth Teams</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/align-incentives-for-growth-teams-8e0cbad6a124?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="8e0cbad6a124"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Align Incentives for Growth Teams</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-04-04T11:27:42.489Z">Apr 4, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="74449f2e60d9" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/figuring-out-the-best-growth-team-structure-74449f2e60d9?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/figuring-out-the-best-growth-team-structure-74449f2e60d9?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*mNKjfTXqaxsW9yWMbTe-OQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Figuring out the best growth team structure.</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/figuring-out-the-best-growth-team-structure-74449f2e60d9?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="74449f2e60d9"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Figuring out the best growth team structure.</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-03-20T20:03:02.881Z">Mar 20, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="31ebc3665c5e" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/growth-is-not-about-post-its-its-about-results-31ebc3665c5e?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/growth-is-not-about-post-its-its-about-results-31ebc3665c5e?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*RjLZvJd_XhJ6hSCBdQ2ulw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Growth is not about post-its, it's about results!</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/growth-is-not-about-post-its-its-about-results-31ebc3665c5e?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="31ebc3665c5e"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Growth is not about post-its, it's about results!</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-03-07T12:44:30.936Z">Mar 7, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------4-----------------------" data-post-id="ef93ece0375a" data-index="4"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/growth-systems-and-its-components-ef93ece0375a?source=collection_home---4------4-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/growth-systems-and-its-components-ef93ece0375a?source=collection_home---4------4-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*iUUh2MjdfIb9A4h1zRXMEg.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Growth Systems and its Components</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/growth-systems-and-its-components-ef93ece0375a?source=collection_home---4------4-----------------------" data-action-source="collection_home---4------4-----------------------" data-post-id="ef93ece0375a"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Growth Systems and its Components</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you. You talk with a…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2023-02-08T12:47:39.697Z">Feb 8, 2023</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------5-----------------------" data-post-id="716f13e50e00" data-index="5"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/growth-kpis-company-okrs-combining-the-two-716f13e50e00?source=collection_home---4------5-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/growth-kpis-company-okrs-combining-the-two-716f13e50e00?source=collection_home---4------5-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*8Uh9qagdz3_80xxbYPZaFA.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Growth KPIs & Company OKRs: combining the two</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/growth-kpis-company-okrs-combining-the-two-716f13e50e00?source=collection_home---4------5-----------------------" data-action-source="collection_home---4------5-----------------------" data-post-id="716f13e50e00"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Growth KPIs & Company OKRs: combining the two</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-12-05T10:52:52.757Z">Dec 5, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------6-----------------------" data-post-id="1b65db0bf2b5" data-index="6"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/using-the-w-framework-to-build-your-growth-strategy-1b65db0bf2b5?source=collection_home---4------6-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/using-the-w-framework-to-build-your-growth-strategy-1b65db0bf2b5?source=collection_home---4------6-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*HsZ-WsR94UbZJLSf3MxgIw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Using the W Framework to build your growth strategy</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/using-the-w-framework-to-build-your-growth-strategy-1b65db0bf2b5?source=collection_home---4------6-----------------------" data-action-source="collection_home---4------6-----------------------" data-post-id="1b65db0bf2b5"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Using the W Framework to build your growth strategy</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*K8xJD89qYs8fcpIjYlHOFQ.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Pedro Clivati"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@pedroclivati" data-action="show-user-card" data-action-value="f1412db2fbc" data-action-type="hover" data-user-id="f1412db2fbc" data-collection-slug="growthhackers" dir="auto">Pedro Clivati</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-09-29T10:04:17.242Z">Sep 29, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="5 min read"></span></div></div></div></div></div></div></div></section></div><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><header class="heading heading--borderedBottom u-fontSize18 u-contentSansThin" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight u-fontSize18 u-contentSansThin">Top Stories</span></div></div></header><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------0-----------------------" data-post-id="b31a8512923f" data-index="0"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*_f-Rl3Almxl5BfczlORRyw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">What is a North Star Metric?</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="b31a8512923f"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">What is a North Star Metric?</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Drive Your Company’s Sustainable Growth with a North Star Metric</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@SeanEllis" data-action="show-user-card" data-action-value="8ee94400f4fb" data-action-type="hover" data-user-id="8ee94400f4fb" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*5VJzZUBQDYuxy2ES4UqnTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sean Ellis"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@SeanEllis" data-action="show-user-card" data-action-value="8ee94400f4fb" data-action-type="hover" data-user-id="8ee94400f4fb" data-collection-slug="growthhackers" dir="auto">Sean Ellis</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2017-06-05T18:29:21.934Z">Jun 5, 2017</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="2 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="7c8428b0307f" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/does-a-north-star-metric-oversimplify-growth-7c8428b0307f?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/does-a-north-star-metric-oversimplify-growth-7c8428b0307f?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*yyqzU1tkLiAdfC85QBROPA.jpeg"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Does a North Star Metric Oversimplify Growth?</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/does-a-north-star-metric-oversimplify-growth-7c8428b0307f?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="7c8428b0307f"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Does a North Star Metric Oversimplify Growth?</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@SeanEllis" data-action="show-user-card" data-action-value="8ee94400f4fb" data-action-type="hover" data-user-id="8ee94400f4fb" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*5VJzZUBQDYuxy2ES4UqnTg.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Sean Ellis"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@SeanEllis" data-action="show-user-card" data-action-value="8ee94400f4fb" data-action-type="hover" data-user-id="8ee94400f4fb" data-collection-slug="growthhackers" dir="auto">Sean Ellis</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2018-01-22T21:32:07.818Z">Jan 22, 2018</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="85f6affde4af" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://blog.growthhackers.com/learn-faster-with-a-growth-process-85f6affde4af?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://blog.growthhackers.com/learn-faster-with-a-growth-process-85f6affde4af?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*Fe3BIBPzJD8-HUov7x-TQA.jpeg"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Learn faster with a Growth Process</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://blog.growthhackers.com/learn-faster-with-a-growth-process-85f6affde4af?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="85f6affde4af"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Learn faster with a Growth Process</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://blog.growthhackers.com/@growthgal" data-action="show-user-card" data-action-value="15065373c196" data-action-type="hover" data-user-id="15065373c196" data-collection-slug="growthhackers" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*6iYpoHXSuRT5T84Y7K087Q.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Dani Hart"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://blog.growthhackers.com/@growthgal" data-action="show-user-card" data-action-value="15065373c196" data-action-type="hover" data-user-id="15065373c196" data-collection-slug="growthhackers" dir="auto">Dani Hart</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2017-05-02T19:39:18.727Z">May 2, 2017</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div></div></section></div></div><style class="js-collectionStyle"> .u-accentColor--borderLight {border-color: #009C7F !important;} .u-accentColor--borderNormal {border-color: #009C7F !important;} .u-accentColor--borderDark {border-color: #0F856D !important;} .u-accentColor--iconLight .svgIcon,.u-accentColor--iconLight.svgIcon {fill: #009C7F !important;} .u-accentColor--iconNormal .svgIcon,.u-accentColor--iconNormal.svgIcon {fill: #009C7F !important;} .u-accentColor--iconDark .svgIcon,.u-accentColor--iconDark.svgIcon {fill: #0F856D !important;} .u-accentColor--textNormal {color: #0F856D !important;} .u-accentColor--hoverTextNormal:hover {color: #0F856D !important;} .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #1A7964 !important;} .u-accentColor--textDark {color: #1A7964 !important;} .u-accentColor--backgroundLight {background-color: #009C7F !important;} .u-accentColor--backgroundNormal {background-color: #009C7F !important;} .u-accentColor--backgroundDark {background-color: #0F856D !important;} .u-accentColor--buttonDark {border-color: #0F856D !important; color: #1A7964 !important;} .u-accentColor--buttonDark:hover {border-color: #1A7964 !important;} .u-accentColor--buttonDark .icon:before,.u-accentColor--buttonDark .svgIcon{color: #0F856D !important; fill: #0F856D !important;} .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #009C7F !important; color: #0F856D !important;} .u-accentColor--buttonNormal:hover {border-color: #0F856D !important;} .u-accentColor--buttonNormal .icon:before,.u-accentColor--buttonNormal .svgIcon{color: #009C7F !important; fill: #009C7F !important;} .u-accentColor--buttonNormal.button--filled .icon:before,.u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonDark.button--filled,.u-accentColor--buttonDark.button--withChrome.is-active,.u-accentColor--fillWhenActive.is-active {background-color: #0F856D !important; border-color: #0F856D !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #009C7F !important; border-color: #009C7F !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .postArticle.is-withAccentColors .markup--user,.postArticle.is-withAccentColors .markup--query {color: #0F856D !important;}.u-tintBgColor {background-color: rgba(18, 172, 142, 1) !important;}.u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(18, 172, 142, 1) 0%, rgba(18, 172, 142, 0) 100%) !important;}.u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(18, 172, 142, 0) 0%, rgba(18, 172, 142, 1) 100%) !important;} .u-tintSpectrum .u-baseColor--borderLight {border-color: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--borderNormal {border-color: #BFECDD !important;} .u-tintSpectrum .u-baseColor--borderDark {border-color: #E0FDF2 !important;} .u-tintSpectrum .u-baseColor--iconLight .svgIcon,.u-tintSpectrum .u-baseColor--iconLight.svgIcon {fill: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--iconNormal .svgIcon,.u-tintSpectrum .u-baseColor--iconNormal.svgIcon {fill: #BFECDD !important;} .u-tintSpectrum .u-baseColor--iconDark .svgIcon,.u-tintSpectrum .u-baseColor--iconDark.svgIcon {fill: #E0FDF2 !important;} .u-tintSpectrum .u-baseColor--textNormal {color: #BFECDD !important;} .u-tintSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--textDark {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--textDarker {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--backgroundLight {background-color: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--backgroundNormal {background-color: #BFECDD !important;} .u-tintSpectrum .u-baseColor--backgroundDark {background-color: #E0FDF2 !important;} .u-tintSpectrum .u-baseColor--buttonLight {border-color: #9BDBC7 !important; color: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--buttonLight:hover {border-color: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--buttonLight .icon:before,.u-tintSpectrum .u-baseColor--buttonLight .svgIcon {color: #9BDBC7 !important; fill: #9BDBC7 !important;} .u-tintSpectrum .u-baseColor--buttonDark {border-color: #E0FDF2 !important; color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--buttonDark:hover {border-color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--buttonDark .icon:before,.u-tintSpectrum .u-baseColor--buttonDark .svgIcon {color: #E0FDF2 !important; fill: #E0FDF2 !important;} .u-tintSpectrum .u-baseColor--buttonNormal {border-color: #BFECDD !important; color: #BFECDD !important;} .u-tintSpectrum .u-baseColor--buttonNormal:hover {border-color: #E0FDF2 !important;} .u-tintSpectrum .u-baseColor--buttonNormal .icon:before,.u-tintSpectrum .u-baseColor--buttonNormal .svgIcon {color: #BFECDD !important; fill: #BFECDD !important;} .u-tintSpectrum .u-baseColor--buttonDark.button--filled,.u-tintSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: #E0FDF2 !important; border-color: #E0FDF2 !important; color: rgba(18, 172, 142, 1) !important; fill: rgba(18, 172, 142, 1) !important;} .u-tintSpectrum .u-baseColor--buttonNormal.button--filled,.u-tintSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: #BFECDD !important; border-color: #BFECDD !important; color: rgba(18, 172, 142, 1) !important; fill: rgba(18, 172, 142, 1) !important;} .u-tintSpectrum .u-baseColor--link {color: #BFECDD !important;} .u-tintSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--link.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--darken:active {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--link.link--dark {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-tintSpectrum .u-baseColor--link.link--dark.link--darken:active {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--link.link--darker {color: #F0FFFC !important;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: #9BDBC7;} .u-tintSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: #9BDBC7;} .u-tintSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: #9BDBC7;} .u-tintSpectrum .ui-h1,.u-tintSpectrum .ui-h2,.u-tintSpectrum .ui-h3,.u-tintSpectrum .ui-h4,.u-tintSpectrum .ui-brand1,.u-tintSpectrum .ui-brand2,.u-tintSpectrum .ui-captionStrong {color: #F0FFFC !important; fill: #F0FFFC !important;} .u-tintSpectrum .ui-body,.u-tintSpectrum .ui-caps {color: #F0FFFC !important; fill: #F0FFFC !important;} .u-tintSpectrum .ui-summary,.u-tintSpectrum .ui-caption {color: #9BDBC7 !important; fill: #9BDBC7 !important;} .u-tintSpectrum .u-accentColor--borderLight {border-color: #9BDBC7 !important;} .u-tintSpectrum .u-accentColor--borderNormal {border-color: #BFECDD !important;} .u-tintSpectrum .u-accentColor--borderDark {border-color: #E0FDF2 !important;} .u-tintSpectrum .u-accentColor--iconLight .svgIcon,.u-tintSpectrum .u-accentColor--iconLight.svgIcon {fill: #9BDBC7 !important;} .u-tintSpectrum .u-accentColor--iconNormal .svgIcon,.u-tintSpectrum .u-accentColor--iconNormal.svgIcon {fill: #BFECDD !important;} .u-tintSpectrum .u-accentColor--iconDark .svgIcon,.u-tintSpectrum .u-accentColor--iconDark.svgIcon {fill: #E0FDF2 !important;} .u-tintSpectrum .u-accentColor--textNormal {color: #BFECDD !important;} .u-tintSpectrum .u-accentColor--hoverTextNormal:hover {color: #BFECDD !important;} .u-tintSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #F0FFFC !important;} .u-tintSpectrum .u-accentColor--textDark {color: #F0FFFC !important;} .u-tintSpectrum .u-accentColor--backgroundLight {background-color: #9BDBC7 !important;} .u-tintSpectrum .u-accentColor--backgroundNormal {background-color: #BFECDD !important;} .u-tintSpectrum .u-accentColor--backgroundDark {background-color: #E0FDF2 !important;} .u-tintSpectrum .u-accentColor--buttonDark {border-color: #E0FDF2 !important; color: #F0FFFC !important;} .u-tintSpectrum .u-accentColor--buttonDark:hover {border-color: #F0FFFC !important;} .u-tintSpectrum .u-accentColor--buttonDark .icon:before,.u-tintSpectrum .u-accentColor--buttonDark .svgIcon{color: #E0FDF2 !important; fill: #E0FDF2 !important;} .u-tintSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: #BFECDD !important; color: #BFECDD !important;} .u-tintSpectrum .u-accentColor--buttonNormal:hover {border-color: #E0FDF2 !important;} .u-tintSpectrum .u-accentColor--buttonNormal .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal .svgIcon{color: #BFECDD !important; fill: #BFECDD !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-tintSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(18, 172, 142, 1) !important; fill: rgba(18, 172, 142, 1) !important;} .u-tintSpectrum .u-accentColor--buttonDark.button--filled,.u-tintSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-tintSpectrum .u-accentColor--fillWhenActive.is-active {background-color: #E0FDF2 !important; border-color: #E0FDF2 !important; color: rgba(18, 172, 142, 1) !important; fill: rgba(18, 172, 142, 1) !important;} .u-tintSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-tintSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: #BFECDD !important; border-color: #BFECDD !important; color: rgba(18, 172, 142, 1) !important; fill: rgba(18, 172, 142, 1) !important;} .u-tintSpectrum .postArticle.is-withAccentColors .markup--user,.u-tintSpectrum .postArticle.is-withAccentColors .markup--query {color: #BFECDD !important;} .u-accentColor--highlightFaint {background-color: rgba(218, 249, 238, 1) !important;} .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(154, 245, 218, 1) !important;} .postArticle.is-withAccentColors .markup--quote.is-other {background-color: rgba(218, 249, 238, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(218, 249, 238, 1), rgba(218, 249, 238, 1));} .postArticle.is-withAccentColors .markup--quote.is-me {background-color: rgba(185, 247, 227, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(185, 247, 227, 1), rgba(185, 247, 227, 1));} .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: rgba(154, 245, 218, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(154, 245, 218, 1), rgba(154, 245, 218, 1));} .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: rgba(154, 245, 218, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(154, 245, 218, 1), rgba(154, 245, 218, 1));} .postArticle.is-withAccentColors .markup--highlight {background-color: rgba(154, 245, 218, 1) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(154, 245, 218, 1), rgba(154, 245, 218, 1));}</style><style class="js-collectionStyleConstant">.u-imageBgColor {background-color: rgba(0, 0, 0, 0.24705882352941178);} .u-imageSpectrum .u-baseColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconLight .svgIcon,.u-imageSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--iconNormal .svgIcon,.u-imageSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--iconDark .svgIcon,.u-imageSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--textDarker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-baseColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important; color: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-baseColor--buttonLight .icon:before,.u-imageSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-baseColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonDark .icon:before,.u-imageSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--buttonNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonNormal .icon:before,.u-imageSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--buttonDark.button--filled,.u-imageSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--buttonNormal.button--filled,.u-imageSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-baseColor--link {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-imageSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--link.link--darker {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(255, 255, 255, 0.8);} .u-imageSpectrum .ui-h1,.u-imageSpectrum .ui-h2,.u-imageSpectrum .ui-h3,.u-imageSpectrum .ui-h4,.u-imageSpectrum .ui-brand1,.u-imageSpectrum .ui-brand2,.u-imageSpectrum .ui-captionStrong {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-body,.u-imageSpectrum .ui-caps {color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .ui-summary,.u-imageSpectrum .ui-caption {color: rgba(255, 255, 255, 0.8) !important; fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--borderLight {border-color: rgba(255, 255, 255, 0.6980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderNormal {border-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--borderDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconLight .svgIcon,.u-imageSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(255, 255, 255, 0.8) !important;} .u-imageSpectrum .u-accentColor--iconNormal .svgIcon,.u-imageSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--iconDark .svgIcon,.u-imageSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textNormal {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--textDark {color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--backgroundLight {background-color: rgba(255, 255, 255, 0.8980392156862745) !important;} .u-imageSpectrum .u-accentColor--backgroundNormal {background-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--backgroundDark {background-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark {border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonDark .icon:before,.u-imageSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(255, 255, 255, 0.8980392156862745) !important; color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(255, 255, 255, 0.9490196078431372) !important; fill: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-imageSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonDark.button--filled,.u-imageSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-imageSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(255, 255, 255, 1) !important; border-color: rgba(255, 255, 255, 1) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-imageSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(255, 255, 255, 0.9490196078431372) !important; border-color: rgba(255, 255, 255, 0.9490196078431372) !important; color: rgba(0, 0, 0, 0.24705882352941178) !important; fill: rgba(0, 0, 0, 0.24705882352941178) !important;} .u-imageSpectrum .postArticle.is-withAccentColors .markup--user,.u-imageSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(255, 255, 255, 0.9490196078431372) !important;} .u-imageSpectrum .u-accentColor--highlightFaint {background-color: rgba(255, 255, 255, 0.2) !important;} .u-imageSpectrum .u-accentColor--highlightStrong.is-active .svgIcon {fill: rgba(255, 255, 255, 0.6) !important;} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: rgba(255, 255, 255, 0.2) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-other {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.2), rgba(255, 255, 255, 0.2));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: rgba(255, 255, 255, 0.4) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-me {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.4), rgba(255, 255, 255, 0.4));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-targeted {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--quote.is-selected {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));} .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: rgba(255, 255, 255, 0.6) !important;} body.is-withMagicUnderlines .postArticle.is-withAccentColors .u-imageSpectrum .markup--highlight {background-color: transparent !important; background-image: linear-gradient(to bottom, rgba(255, 255, 255, 0.6), rgba(255, 255, 255, 0.6));}.u-resetSpectrum .u-tintBgColor {background-color: rgba(255, 255, 255, 1) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeLeft:before {background-image: linear-gradient(to right, rgba(255, 255, 255, 1) 0%, rgba(255, 255, 255, 0) 100%) !important;}.u-resetSpectrum .u-tintBgColor .u-fadeRight:after {background-image: linear-gradient(to right, rgba(255, 255, 255, 0) 0%, rgba(255, 255, 255, 1) 100%) !important;} .u-resetSpectrum .u-baseColor--borderLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--borderDark {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--iconLight .svgIcon,.u-resetSpectrum .u-baseColor--iconLight.svgIcon {fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconNormal .svgIcon,.u-resetSpectrum .u-baseColor--iconNormal.svgIcon {fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--iconDark .svgIcon,.u-resetSpectrum .u-baseColor--iconDark.svgIcon {fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textNormal {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--textNormal.u-baseColor--textDarken:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--textDarker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--backgroundLight {background-color: rgba(0, 0, 0, 0.09803921568627451) !important;} .u-resetSpectrum .u-baseColor--backgroundNormal {background-color: rgba(0, 0, 0, 0.2) !important;} .u-resetSpectrum .u-baseColor--backgroundDark {background-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight {border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight:hover {border-color: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonLight .icon:before,.u-resetSpectrum .u-baseColor--buttonLight .svgIcon {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark {border-color: rgba(0, 0, 0, 0.6) !important; color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonDark:hover {border-color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--buttonDark .icon:before,.u-resetSpectrum .u-baseColor--buttonDark .svgIcon {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal {border-color: rgba(0, 0, 0, 0.4980392156862745) !important; color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonNormal:hover {border-color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--buttonNormal .icon:before,.u-resetSpectrum .u-baseColor--buttonNormal .svgIcon {color: rgba(0, 0, 0, 0.4980392156862745) !important; fill: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--buttonDark.button--filled,.u-resetSpectrum .u-baseColor--buttonDark.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2980392156862745) !important; border-color: rgba(0, 0, 0, 0.2980392156862745) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--buttonNormal.button--filled,.u-resetSpectrum .u-baseColor--buttonNormal.button--withChrome.is-active {background-color: rgba(0, 0, 0, 0.2) !important; border-color: rgba(0, 0, 0, 0.2) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-baseColor--link {color: rgba(0, 0, 0, 0.4980392156862745) !important;} .u-resetSpectrum .u-baseColor--link.link--darkenOnHover:hover {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--darken:active {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark {color: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .u-baseColor--link.link--dark.link--darken:hover,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:focus,.u-resetSpectrum .u-baseColor--link.link--dark.link--darken:active {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--link.link--darker {color: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .u-baseColor--placeholderNormal ::-webkit-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal ::-moz-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .u-baseColor--placeholderNormal :-ms-input-placeholder {color: rgba(0, 0, 0, 0.2980392156862745);} .u-resetSpectrum .ui-h1,.u-resetSpectrum .ui-h2,.u-resetSpectrum .ui-h3,.u-resetSpectrum .ui-h4,.u-resetSpectrum .ui-brand1,.u-resetSpectrum .ui-brand2,.u-resetSpectrum .ui-captionStrong {color: rgba(0, 0, 0, 0.8) !important; fill: rgba(0, 0, 0, 0.8) !important;} .u-resetSpectrum .ui-body,.u-resetSpectrum .ui-caps {color: rgba(0, 0, 0, 0.6) !important; fill: rgba(0, 0, 0, 0.6) !important;} .u-resetSpectrum .ui-summary,.u-resetSpectrum .ui-caption {color: rgba(0, 0, 0, 0.2980392156862745) !important; fill: rgba(0, 0, 0, 0.2980392156862745) !important;} .u-resetSpectrum .u-accentColor--borderLight {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderNormal {border-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--borderDark {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconLight .svgIcon,.u-resetSpectrum .u-accentColor--iconLight.svgIcon {fill: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--iconNormal .svgIcon,.u-resetSpectrum .u-accentColor--iconNormal.svgIcon {fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--iconDark .svgIcon,.u-resetSpectrum .u-accentColor--iconDark.svgIcon {fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--hoverTextNormal:hover {color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--textDark {color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundLight {background-color: rgba(26, 137, 23, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundNormal {background-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--backgroundDark {background-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark {border-color: rgba(17, 128, 14, 1) !important; color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark:hover {border-color: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark .icon:before,.u-resetSpectrum .u-accentColor--buttonDark .svgIcon{color: rgba(15, 115, 12, 1) !important; fill: rgba(15, 115, 12, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:not(.clapButton--largePill) {border-color: rgba(26, 137, 23, 1) !important; color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal:hover {border-color: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal .svgIcon{color: rgba(17, 128, 14, 1) !important; fill: rgba(17, 128, 14, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled .icon:before,.u-resetSpectrum .u-accentColor--buttonNormal.button--filled .svgIcon{color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonDark.button--filled,.u-resetSpectrum .u-accentColor--buttonDark.button--withChrome.is-active,.u-resetSpectrum .u-accentColor--fillWhenActive.is-active {background-color: rgba(15, 115, 12, 1) !important; border-color: rgba(15, 115, 12, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .u-accentColor--buttonNormal.button--filled:not(.clapButton--largePill),.u-resetSpectrum .u-accentColor--buttonNormal.button--withChrome.is-active:not(.clapButton--largePill) {background-color: rgba(17, 128, 14, 1) !important; border-color: rgba(17, 128, 14, 1) !important; color: rgba(255, 255, 255, 1) !important; fill: rgba(255, 255, 255, 1) !important;} .u-resetSpectrum .postArticle.is-withAccentColors .markup--user,.u-resetSpectrum .postArticle.is-withAccentColors .markup--query {color: rgba(17, 128, 14, 1) !important;}</style><div class="js-collectionFooter u-hide"><div class="container u-maxWidth1040"><div class="u-marginTop10 u-paddingTop10 u-paddingBottom30 u-borderTopLighter"><div class="linkSet u-clearfix"><div class="u-floatRight u-textColorNormal u-baseColor--textNormal u-xs-floatLeft"><a class="button button--chromeless u-baseColor--buttonNormal u-marginLeft15 u-lineHeight35 u-xs-block u-xs-marginLeft0" href="https://blog.growthhackers.com/about" title="About Growth Hackers" aria-label="About Growth Hackers" data-collection-slug="growthhackers">About Growth Hackers</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://blog.growthhackers.com/latest" title="Latest Stories for Growth Hackers" aria-label="Latest Stories for Growth Hackers" data-collection-slug="growthhackers">Latest Stories</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://blog.growthhackers.com/archive" title="Archive for Growth Hackers" aria-label="Archive for Growth Hackers" data-collection-slug="growthhackers">Archive</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/about">About Medium</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-terms-of-service-9db0094a1e0f">Terms</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://policy.medium.com/medium-privacy-policy-f03bf92035c9">Privacy</a><span class="middotDivider u-xs-hide"></span><a class="button button--chromeless u-baseColor--buttonNormal u-lineHeight35 u-xs-block" href="https://medium.com/business">Teams</a></div></div></div></div></div></div></div></div><div class="loadingBar"></div><script>// <![CDATA[ window["obvInit"] = function (opt_embedded) {window["obvInit"]["embedded"] = opt_embedded; window["obvInit"]["ready"] = true;} // ]]></script><script>// <![CDATA[ var GLOBALS = {"audioUrl":"https://d1fcbxp97j4nb2.cloudfront.net","baseUrl":"https://blog.growthhackers.com","buildLabel":"20241203-1923-root","currentUser":{"userId":"lo_f1b5747f90f4","isVerified":false,"subscriberEmail":"","hasPastMemberships":false,"isEnrolledInHightower":false,"isEligibleForHightower":true,"hightowerLastLockedAt":0,"isWriterProgramEnrolled":true,"isWriterProgramInvited":false,"isWriterProgramOptedOut":false,"writerProgramVersion":0,"writerProgramEnrolledAt":0,"friendLinkOnboarding":0,"hasAdditionalUnlocks":false,"hasApiAccess":false,"writerProgramDistributionSettingOptedIn":false,"isSuspended":false,"collectionOnboardingSeen":0,"atsQualifiedAt":0},"currentUserHasUnverifiedEmail":false,"isAuthenticated":false,"isCurrentUserVerified":false,"miroUrl":"https://cdn-images-1.medium.com","moduleUrls":{"base":"https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.8ve66ihj1dVpByzcJOrOvg.12.js","common-async":"https://cdn-static-1.medium.com/_/fp/gen-js/main-common-async.bundle.Qy6ah4f91w20jfu666BAnA.12.js","hightower":"https://cdn-static-1.medium.com/_/fp/gen-js/main-hightower.bundle.y0UkxCxPBUbLlduk5XbwLQ.12.js","home-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-home-screens.bundle.eZhPgaD8AglnbC5Rzxqvhg.12.js","misc-screens":"https://cdn-static-1.medium.com/_/fp/gen-js/main-misc-screens.bundle._3sFgeS2d1AoQzYKqNXeTA.12.js","notes":"https://cdn-static-1.medium.com/_/fp/gen-js/main-notes.bundle.SAMCbq1ffJ6HMzwniRoo9g.12.js","payments":"https://cdn-static-1.medium.com/_/fp/gen-js/main-payments.bundle.AiXyuYj3AvxRA1-7HEyP9Q.12.js","posters":"https://cdn-static-1.medium.com/_/fp/gen-js/main-posters.bundle.4zVUlXp2nm6KJVeUDNORVg.12.js","power-readers":"https://cdn-static-1.medium.com/_/fp/gen-js/main-power-readers.bundle.6Dyc-nVN2MDV_AM9XDAZug.12.js","pubs":"https://cdn-static-1.medium.com/_/fp/gen-js/main-pubs.bundle.zmDFkcqRGpKmOcLmQ7vS6A.12.js","stats":"https://cdn-static-1.medium.com/_/fp/gen-js/main-stats.bundle.2I2tXSo7-rbez_WYXfga0Q.12.js"},"previewConfig":{"weightThreshold":1,"weightImageParagraph":0.51,"weightIframeParagraph":0.8,"weightTextParagraph":0.08,"weightEmptyParagraph":0,"weightP":0.003,"weightH":0.005,"weightBq":0.003,"minPTextLength":60,"truncateBoundaryChars":20,"detectTitle":true,"detectTitleLevThreshold":0.15},"productName":"Medium","supportsEdit":false,"termsUrl":"//policy.medium.com/medium-terms-of-service-9db0094a1e0f","textshotHost":"textshot.textshot-production.svc.cluster.local","transactionId":"1733300355806:8ff7b203da1b","useragent":{"browser":"ie","family":"ie","os":"windows","version":7,"supportsDesktopEdit":false,"supportsInteract":false,"supportsView":true,"isMobile":false,"isTablet":false,"isNative":false,"supportsFileAPI":false,"isTier1":false,"clientVersion":"","clientChannel":"","supportsRealScrollEvents":false,"supportsVhUnits":false,"ruinsViewportSections":false,"supportsHtml5Video":false,"supportsMagicUnderlines":false,"isWebView":false,"isFacebookWebView":false,"supportsProgressiveMedia":false,"supportsPromotedPosts":true,"isBot":false,"isNativeIphone":false,"supportsCssVariables":false,"supportsVideoSections":true,"emojiSupportLevel":1,"isSearchBot":false,"isSyndicationBot":false,"isNativeAndroid":false,"isNativeIos":false,"isSeoAuditBot":false,"isInternalApp":false,"supportsApplePay":false,"supportsScrollableMetabar":false},"variants":{"allow_access":true,"allow_signup":true,"allow_test_auth":"disallow","android_enable_editor_new_publishing_flow":true,"android_enable_friend_links_creation":true,"android_enable_friend_links_postpage_banners":true,"android_enable_image_sharer":true,"android_enable_lists_v2":true,"android_enable_syntax_highlight":true,"android_enable_topic_portals":true,"android_rating_prompt_stories_read_threshold":2,"android_two_hour_refresh":true,"available_annual_plan":"2c754bcc2995","available_annual_premium_plan":"4a442ace1476","available_monthly_plan":"60e220181034","available_monthly_premium_plan":"12a660186432","browsable_stream_config_bucket":"curated-topics","can_receive_tips_v0":true,"can_send_tips_v0":true,"coronavirus_topic_recirc":true,"disable_partner_program_enrollment":true,"enable_abandoned_cart_promotion_email":true,"enable_android_dynamic_aspirational_paywall":true,"enable_android_dynamic_programming_paywall":true,"enable_android_miro_v2":true,"enable_android_offline_reading":true,"enable_android_verified_author":true,"enable_app_flirty_thirty":true,"enable_apple_sign_in":true,"enable_apple_webhook":true,"enable_aurora_pub_follower_page":true,"enable_author_cards":true,"enable_author_cards_byline":true,"enable_auto_follow_on_subscribe":true,"enable_automod":true,"enable_bayesian_average_pub_search":true,"enable_bg_post_post":true,"enable_boost_nia_v01":true,"enable_braintree_apple_pay":true,"enable_braintree_client":true,"enable_braintree_google_pay":true,"enable_braintree_integration":true,"enable_braintree_paypal":true,"enable_braintree_trial_membership":true,"enable_braintree_webhook":true,"enable_branch_io":true,"enable_cache_less_following_feed":true,"enable_configure_pronouns":true,"enable_conversion_model_v2":"group_2","enable_conversion_ranker_v2":"control","enable_creator_welcome_email":true,"enable_deprecate_legacy_providers_v3":true,"enable_diversification_rex":true,"enable_entities_to_follow_v2":true,"enable_eventstats_event_processing":true,"enable_explicit_signals":true,"enable_explicit_signals_updated_post_previews":true,"enable_footer_app_buttons":true,"enable_google_one_tap":true,"enable_google_webhook":true,"enable_group_gifting":true,"enable_iceland_forced_android":true,"enable_import":true,"enable_intrinsic_automatic_actions":true,"enable_ios_autorefresh":true,"enable_ios_dynamic_paywall_aspiriational":true,"enable_ios_dynamic_paywall_programming":true,"enable_ios_easy_resubscribe":true,"enable_ios_offline_reading":true,"enable_legacy_feed_in_iceland":true,"enable_lite_archive_page":true,"enable_lite_continue_this_thread":true,"enable_lite_homepage":true,"enable_lite_response_markup":true,"enable_lite_server_upstream_deadlines":true,"enable_lo_homepage":"control","enable_maim_the_meter":true,"enable_marketing_emails":true,"enable_mastodon_avatar_upload":true,"enable_mastodon_for_members":true,"enable_mastodon_for_members_username_selection":true,"enable_medium2_kbfd":true,"enable_members_only_audio":true,"enable_ml_rank_rex_anno":true,"enable_moc_load_processor_all_recs_surfaces":true,"enable_moc_load_processor_c":true,"enable_moc_load_processor_first_story":true,"enable_new_manage_membership_flow":true,"enable_new_stripe_customers":true,"enable_newsletter_lo_flow_custom_domains":true,"enable_pill_based_home_feed":true,"enable_post_bottom_responses":true,"enable_post_bottom_responses_input":true,"enable_pp_country_expansion":true,"enable_pp_v4":true,"enable_pre_pp_v4":true,"enable_premium_tier":true,"enable_premium_tier_badge":true,"enable_publication_hierarchy_web":true,"enable_ranker_v10":"control","enable_recaptcha_enterprise":true,"enable_recirc_model":true,"enable_recommended_publishers_query":true,"enable_rex_aggregator_v2":true,"enable_rex_new_push_notification_endpoint":true,"enable_rex_reading_history":true,"enable_rito_upstream_deadlines":true,"enable_seamless_social_sharing":true,"enable_see_pronouns":true,"enable_sharer_create_post_share_key":true,"enable_sharer_validate_post_share_key":true,"enable_simplified_digest_v2_b":true,"enable_speechify_ios":true,"enable_speechify_widget":true,"enable_sprig":true,"enable_starspace":true,"enable_susi_redesign_android":true,"enable_susi_redesign_ios":true,"enable_switch_plan_premium_tier":true,"enable_tag_recs":true,"enable_tick_landing_page":true,"enable_tipping_v0_android":true,"enable_tipping_v0_ios":true,"enable_tribute_landing_page":true,"enable_update_explore_wtf":true,"enable_update_topic_portals_wtf":true,"enable_updated_pub_recs_ui":true,"enable_verifications_service":true,"glyph_font_set":"m2-unbound-source-serif-pro","goliath_externalsearch_enable_comment_deindexation":true,"ios_display_paywall_after_onboarding":true,"ios_enable_friend_links_creation":true,"ios_enable_friend_links_postpage_banners":true,"ios_enable_home_post_menu":true,"ios_enable_lock_responses":true,"ios_enable_verified_book_author":true,"ios_iceland_nux":true,"ios_in_app_free_trial":true,"ios_remove_twitter_onboarding_step":true,"ios_social_share_sheet":true,"limit_post_referrers":true,"limit_user_follows":true,"mobile_custom_app_icon":true,"num_post_bottom_responses_to_show":"3","onboarding_tags_from_top_views":true,"reader_fair_distribution_non_qp":true,"redefined_top_posts":true,"reengagement_notification_duration":3,"rex_generator_max_candidates":1000,"signin_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","signup_services":"twitter,facebook,google,email,google-fastidv,google-one-tap,apple","skip_fs_cache_user_vals":true},"xsrfToken":"","iosAppId":"828256236","supportEmail":"yourfriends@medium.com","fp":{"/icons/monogram-mask.svg":"https://cdn-static-1.medium.com/_/fp/icons/monogram-mask.KPLCSFEZviQN0jQ7veN2RQ.12.svg","/icons/favicon-medium-editor.ico":"https://cdn-static-1.medium.com/_/fp/icons/favicon-medium-editor.PiakrZWB7Yb80quUVQWM6g.12.ico"},"authBaseUrl":"https://medium.com","imageUploadSizeMb":25,"isAuthDomainRequest":false,"domainCollectionSlug":"growthhackers","algoliaApiEndpoint":"https://MQ57UUUQZ2-dsn.algolia.net","algoliaAppId":"MQ57UUUQZ2","algoliaSearchOnlyApiKey":"394474ced050e3911ae2249ecc774921","iosAppStoreUrl":"https://itunes.apple.com/app/medium-everyones-stories/id828256236?pt=698524&mt=8","iosAppLinkBaseUrl":"medium:","algoliaIndexPrefix":"medium_","androidPlayStoreUrl":"https://play.google.com/store/apps/details?id=com.medium.reader","googleClientId":"216296035834-k1k6qe060s2tp2a2jam4ljdcms00sttg.apps.googleusercontent.com","androidPackage":"com.medium.reader","androidPlayStoreMarketScheme":"market://details?id=com.medium.reader","googleAuthUri":"https://accounts.google.com/o/oauth2/auth","androidScheme":"medium","layoutData":{"useDynamicScripts":false,"googleAnalyticsTrackingCode":"G-7JY7T788PK","jsShivUrl":"https://cdn-static-1.medium.com/_/fp/js/shiv.RI2ePTZ5gFmMgLzG5bEVAA.12.js","useDynamicCss":false,"faviconUrl":"https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","faviconImageId":"5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19","fontSets":[{"id":8,"url":"https://glyph.medium.com/css/e/sr/latin/e/ssr/latin/e/ssb/latin/m2-unbound-source-serif-pro.css"},{"id":11,"url":"https://glyph.medium.com/css/m2-unbound-source-serif-pro.css"},{"id":9,"url":"https://glyph.medium.com/css/mkt.css"}],"glyphUrl":"https://glyph.medium.com"},"authBaseUrlRev":"moc.muidem//:sptth","stripePublishableKey":"pk_live_7FReX44VnNIInZwrIIx6ghjl","archiveUploadSizeMb":100,"previewConfig2":{"weightThreshold":1,"weightImageParagraph":0.05,"raiseImage":true,"enforceHeaderHierarchy":true,"isImageInsetRight":true},"isAmp":false,"iosScheme":"medium","facebook":{"key":"542599432471018","namespace":"medium-com","scope":{"default":["public_profile","email"],"connect":["public_profile","email"],"login":["public_profile","email"],"share":["public_profile","email"]}},"memberContentTopicId":"13d7efd82fb2","audioContentTopicId":"3792abbd134","isDoNotAuth":false,"buggle":{"videoUrl":"https://cdn-videos-1.medium.com","audioUrl":"https://cdn-audio-1.medium.com"},"referrerType":5,"partnerProgramEmail":"partnerprogram@medium.com","recaptchaKey":"6Lfc37IUAAAAAKGGtC6rLS13R1Hrw_BqADfS1LRk","countryCode":"SG","bypassMeter":false,"branchKey":"key_live_ofxXr2qTrrU9NqURK8ZwEhknBxiI6KBm","paypal":{"clientMode":"production","oneYearGift":{"name":"Medium Membership (1 Year, Digital Gift Code)","description":"Unlimited access to the best and brightest stories on Medium. Gift codes can be redeemed at medium.com/redeem.","price":"50.00","currency":"USD","sku":"membership-gift-1-yr"}},"collectionConfig":{"mediumOwnedAndOperatedCollectionIds":["8a9336e5bb4","b7e45b22fec3","193b68bd4fba","8d6b8a439e32","54c98c43354d","3f6ecf56618","d944778ce714","92d2092dc598","ae2a65f35510","1285ba81cada","544c7006046e","fc8964313712","40187e704f1c","88d9857e584e","7b6769f2748b","bcc38c8f6edf","cef6983b292","cb8577c9149e","444d13b52878","713d7dbc99b0","ef8e90590e66","191186aaafa0","55760f21cdc5","9dc80918cc93","bdc4052bbdba","8ccfed20cbb2"]},"bypassMeterWithShareKey":false,"recaptcha3Key":"6Lf8R9wUAAAAABMI_85Wb8melS7Zj6ziuf99Yot5","braintreeClientKey":"production_zjkj96jm_m56f8fqpf7ngnrd4","cdcMessaging":[{"text":"For more information on the novel coronavirus and Covid-19, visit ","href":"","type":"text","start":0,"end":0},{"text":"cdc.gov","href":"https://www.cdc.gov/coronavirus/2019-nCoV","type":"link","start":66,"end":73},{"text":".","href":"","type":"text","start":0,"end":0}],"braintree":{"merchantId":"m56f8fqpf7ngnrd4"},"diagnostics":{},"domain":"medium.com"} // ]]></script><script charset="UTF-8" src="https://cdn-static-1.medium.com/_/fp/gen-js/main-base.bundle.8ve66ihj1dVpByzcJOrOvg.12.js" async></script><script>// <![CDATA[ window["obvInit"]({"references":{"Collection":{"3fbda34dbc32":{"id":"3fbda34dbc32","name":"Growth Hackers","slug":"growthhackers","tags":["MARKETING","GROWTH","GROWTH HACKING","GROWTH MARKETING","GROWTH MANAGEMENT"],"creatorId":"8ee94400f4fb","description":"The official Medium account of http://GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business.","shortDescription":"The official Medium account of http://GrowthHackers.com.","image":{"imageId":"1*Clps30iwphADs8SjuZYJug.png","filter":"","backgroundSize":"","originalWidth":300,"originalHeight":300,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":54152,"activeAt":1701953638138},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"twitterUsername":"growthhackers","facebookPageName":"GrowthHackersOfficial","publicEmail":"support@growthhackers.com","domain":"blog.growthhackers.com","sections":[{"type":2,"collectionHeaderMetadata":{"title":"GrowthHackers Blog","description":"Sustainable Growth Starts Here","backgroundImage":{"id":"1*juDZ9UaML69TVyLO55Mxqg.jpeg","originalWidth":1986,"originalHeight":1584},"logoImage":{},"alignment":2,"layout":5}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":7,"postIds":[],"sectionHeader":"Latest Stories"}},{"type":1,"postListMetadata":{"source":3,"layout":4,"number":3,"postIds":["b31a8512923f","7c8428b0307f","85f6affde4af"],"sectionHeader":"Top Stories"}},{"type":1,"postListMetadata":{"source":1,"layout":5,"number":25,"postIds":[]}},{"type":1,"postListMetadata":{"source":1,"layout":5,"number":25,"postIds":[]}}],"tintColor":"#FF12AC8E","lightText":false,"favicon":{"imageId":"1*Clps30iwphADs8SjuZYJug.png","filter":"","backgroundSize":"","originalWidth":300,"originalHeight":300,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF009C7F","point":0},{"color":"#FF009076","point":0.1},{"color":"#FF0F856D","point":0.2},{"color":"#FF1A7964","point":0.3},{"color":"#FF1E6D5B","point":0.4},{"color":"#FF206151","point":0.5},{"color":"#FF205447","point":0.6},{"color":"#FF1E473C","point":0.7},{"color":"#FF1A3A31","point":0.8},{"color":"#FF152C26","point":0.9},{"color":"#FF0D1E19","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF12AC8E","point":0},{"color":"#FF41B69A","point":0.1},{"color":"#FF5CC0A5","point":0.2},{"color":"#FF73C9B1","point":0.3},{"color":"#FF88D2BC","point":0.4},{"color":"#FF9BDBC7","point":0.5},{"color":"#FFADE4D2","point":0.6},{"color":"#FFBFECDD","point":0.7},{"color":"#FFD0F5E7","point":0.8},{"color":"#FFE0FDF2","point":0.9},{"color":"#FFF0FFFC","point":1}],"backgroundColor":"#FF12AC8E"},"highlightSpectrum":{"colorPoints":[{"color":"#FFE0FAF0","point":0},{"color":"#FFDAF9EE","point":0.1},{"color":"#FFD4F9EB","point":0.2},{"color":"#FFCDF8E9","point":0.3},{"color":"#FFC7F8E7","point":0.4},{"color":"#FFC0F7E5","point":0.5},{"color":"#FFB9F7E3","point":0.6},{"color":"#FFB2F6E1","point":0.7},{"color":"#FFAAF6DE","point":0.8},{"color":"#FFA2F5DC","point":0.9},{"color":"#FF9AF5DA","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FF26B597","point":0},{"color":"#FF48BC9F","point":0.1},{"color":"#FF60C3A8","point":0.2},{"color":"#FF74C9B1","point":0.3},{"color":"#FF86D0BA","point":0.4},{"color":"#FF96D6C2","point":0.5},{"color":"#FFA6DCCB","point":0.6},{"color":"#FFB5E2D3","point":0.7},{"color":"#FFC4E8DB","point":0.8},{"color":"#FFD2EEE4","point":0.9},{"color":"#FFE0F4EC","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":4,"title":"Rethink Growth","url":"https://blog.growthhackers.com/growth/home","topicId":"251472aa8ec0","source":"topicId"},{"type":4,"title":"Experiments (Software)","url":"https://blog.growthhackers.com/experiments-software/home","topicId":"7d01be04313c","source":"topicId"},{"type":4,"title":"Workflow (Software)","url":"https://blog.growthhackers.com/workflow/home","topicId":"e3f05281dd71","source":"topicId"},{"type":4,"title":"Resources","url":"https://blog.growthhackers.com/resources/home","topicId":"63db32d6959e","source":"topicId"}],"colorBehavior":1,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"title":"GrowthHackers Blog","description":"Sustainable Growth Starts Here","backgroundImage":{"id":"1*juDZ9UaML69TVyLO55Mxqg.jpeg","originalWidth":1986,"originalHeight":1584},"logoImage":{},"alignment":2,"layout":5},"paidForDomainAt":1492631342884,"subscriberCount":54152,"tagline":"The official Medium account of http://GrowthHackers.com.","instagramUsername":"growthhackershq","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092967355,"type":"Collection"}},"User":{"e56a82614d26":{"userId":"e56a82614d26","name":"Andrew Capland","username":"andrew.capland","createdAt":1448244934856,"imageId":"2*r_zdDd2CJ3PcKT8a42VUIQ.jpeg","backgroundImageId":"","bio":"Founder of Delivering Value. Mentoring and advising growth teams. Former growth at @PostscriptIO, @Wistia & @HubSpot. Follow me at https://twitter.com/acapland","twitterScreenName":"","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":false,"facebookDisplayName":"","optInToIceland":true,"userFlags":[3],"hasCompletedProfile":false,"isCreatorPartnerProgramEnrolled":true,"userDismissableFlags":[29,12,9,21,3,2,18,1,33],"hasSeenIcelandOnboarding":true,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"f1412db2fbc":{"userId":"f1412db2fbc","name":"Pedro Clivati","username":"pedroclivati","createdAt":1369074992625,"imageId":"1*K8xJD89qYs8fcpIjYlHOFQ.png","backgroundImageId":"","bio":"Head of Growth at @GrowthHackers & @GrowthSoftware","twitterScreenName":"pedroclivati","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"Pedro Clivati","optInToIceland":true,"subdomainCreatedAt":1611595469191,"hasCompletedProfile":false,"userDismissableFlags":[32,29,12,8,21,2,18,1,33],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"8ee94400f4fb":{"userId":"8ee94400f4fb","name":"Sean Ellis","username":"SeanEllis","createdAt":1400421690393,"imageId":"1*5VJzZUBQDYuxy2ES4UqnTg.jpeg","backgroundImageId":"","bio":"Coauthor Hacking Growth. Coined the term “growth hacking” after using it to ignite breakout growth for Dropbox, LogMeIn, Eventbrite & lookout. www.SeanEllis.me","twitterScreenName":"SeanEllis","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"","optInToIceland":true,"hasCompletedProfile":false,"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"},"15065373c196":{"userId":"15065373c196","name":"Dani Hart","username":"growthgal","createdAt":1459981057908,"imageId":"1*6iYpoHXSuRT5T84Y7K087Q.jpeg","backgroundImageId":"","bio":"Sustainable Company & Personal Growth @ GrowthGal.com, Director of Content @ psyML.co","twitterScreenName":"dahartattack","allowNotes":1,"mediumMemberAt":0,"isWriterProgramEnrolled":true,"isSuspended":false,"isMembershipTrialEligible":true,"facebookDisplayName":"Dani Hart","optInToIceland":true,"subdomainCreatedAt":1619725708894,"hasCompletedProfile":false,"userDismissableFlags":[12,32,2],"hasSeenIcelandOnboarding":false,"postSubscribeMembershipUpsellShownAt":0,"languageCode":"en-us","type":"User"}},"Post":{"cb5144ff4f01":{"id":"cb5144ff4f01","versionId":"5ac6b08dc5e0","creatorId":"e56a82614d26","homeCollectionId":"3fbda34dbc32","title":"I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.","detectedLanguage":"en","latestVersion":"5ac6b08dc5e0","latestPublishedVersion":"5ac6b08dc5e0","hasUnpublishedEdits":false,"latestRev":1568,"createdAt":1680551576737,"updatedAt":1696966083386,"acceptedAt":0,"firstPublishedAt":1681828541185,"latestPublishedAt":1696966083386,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"How long does the average head of growth stay in the same role? Two years? Three? Five??","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*ttpN12Mt75TH7HjGX_zzqA.png","filter":"","backgroundSize":"","originalWidth":1600,"originalHeight":900,"strategy":"resample","height":0,"width":0},"wordCount":2024,"imageCount":4,"readingTime":8.337735849056603,"subtitle":"How long does the average head of growth stay in the same role? Two years? Three? Five??","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":11,"isBookmarked":false,"tags":[{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"},{"slug":"saas","name":"SaaS","postCount":48125,"metadata":{"postCount":48125,"coverImage":{"id":"0*ga7w1WSRVH_T3eKy.png","originalWidth":800,"originalHeight":420,"isFeatured":true,"externalSrc":"https://cdn.hashnode.com/res/hashnode/image/upload/v1729605925988/3d775842-98e1-41ef-9547-68a739f16a45.png","alt":"Title Image"}},"type":"Tag"},{"slug":"saas-marketing","name":"Saas Marketing","postCount":6426,"metadata":{"postCount":6426,"coverImage":{"id":"1*bfnVqUtD-jUG5Qs0uW4VhQ.png","originalWidth":1080,"originalHeight":778,"isFeatured":true}},"type":"Tag"},{"slug":"growth-marketing","name":"Growth Marketing","postCount":5930,"metadata":{"postCount":5930,"coverImage":{"id":"1*yX4QM8UK2xivAvpi6K4SJA.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true,"alt":"A visually engaging image representing Account-Based Marketing (ABM) for high-value accounts, especially in software services. The abstract design includes interconnected elements symbolizing client profiles, strategic marketing icons, and concepts like personalization, upselling, and data-driven insights."}},"type":"Tag"},{"slug":"leadership","name":"Leadership","postCount":294831,"metadata":{"postCount":294831,"coverImage":{"id":"1*x3eOBvKInrpkalYofhODIQ.jpeg"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":7,"links":{"entries":[{"url":"https://deliveringvalue.co/head-of-growth-guide","alts":[],"httpStatus":200},{"url":"http://deliveringvalue.co/coaching","alts":[],"httpStatus":200},{"url":"https://deliveringvalue.co/customizable-workbook-for-new-growth-roles","alts":[],"httpStatus":200},{"url":"http://deliveringvalue.co/head-of-growth-guide","alts":[],"httpStatus":200},{"url":"https://www.linkedin.com/posts/andrewcapland_the-average-head-of-growth-gets-a-new-job-activity-6938129595967705088-Y2uv/","alts":[{"type":3,"url":"https://www.linkedin.com/posts/andrewcapland_the-average-head-of-growth-gets-a-new-job-activity-6938129595967705088-Y2uv"},{"type":2,"url":"https://www.linkedin.com/posts/andrewcapland_the-average-head-of-growth-gets-a-new-job-activity-6938129595967705088-Y2uv"}],"httpStatus":200},{"url":"https://www.amazon.com/First-Days-Updated-Expanded-Strategies/dp/B00CH7FE1O","alts":[],"httpStatus":200},{"url":"https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1696966086032},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":78,"sectionCount":1,"readingList":0,"topics":[{"topicId":"af49579e220a","slug":"work","createdAt":1487918186996,"deletedAt":0,"image":{"id":"1*knbAt5qCQCelKx0BDkzZpQ@2x.jpeg","originalWidth":5018,"originalHeight":3049},"name":"Work","description":"The meaning behind the meetings.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Work Life: Articles and News — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"ive-coached-35-heads-of-growth-over-the-past-2-years-these-5-challenges-keep-popping-up","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"ive-coached-35-heads-of-growth-over-the-past-2-years-these-5-challenges-keep-popping-up-cb5144ff4f01","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*ttpN12Mt75TH7HjGX_zzqA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true,"alt":"I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up"}},{"name":"f1e0","type":3,"text":"I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.","markups":[{"type":1,"start":0,"end":55}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"How long does the average head of growth stay in the same role? Two years? Three? Five??"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"37e45569c81f","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"f1e0","type":3,"text":"I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.","markups":[{"type":1,"start":0,"end":55}]},{"name":"b255","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*ttpN12Mt75TH7HjGX_zzqA.png","originalWidth":1600,"originalHeight":900,"isFeatured":true,"alt":"I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up"}},{"name":"f58a","type":1,"text":"How long does the average head of growth stay in the same role? Two years? Three? Five??","markups":[]},{"name":"8372","type":1,"text":"Sadly, I’ve noticed it’s more like 12 to 16 months.","markups":[{"type":3,"start":35,"end":50,"href":"https://www.linkedin.com/posts/andrewcapland_the-average-head-of-growth-gets-a-new-job-activity-6938129595967705088-Y2uv/","title":"","rel":"","anchorType":0}]},{"name":"30ba","type":1,"text":"Why so much turnover? Because being head of growth is hard.","markups":[{"type":3,"start":30,"end":58,"href":"https://deliveringvalue.co/head-of-growth-guide","title":"","rel":"","anchorType":0},{"type":2,"start":54,"end":58}]},{"name":"e0b5","type":1,"text":"If your company is underperforming (which is common right now with everything…","markups":[]}],"sections":[{"name":"ee8a","startIndex":0}]},"isFullContent":false,"subtitle":"How long does the average head of growth stay in the same role? Two years? Three? Five??"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"8e0cbad6a124":{"id":"8e0cbad6a124","versionId":"d5c598532473","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Align Incentives for Growth Teams","detectedLanguage":"en","latestVersion":"d5c598532473","latestPublishedVersion":"d5c598532473","hasUnpublishedEdits":false,"latestRev":629,"createdAt":1679424449309,"updatedAt":1680725815149,"acceptedAt":0,"firstPublishedAt":1680607662489,"latestPublishedAt":1680725815149,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"0*ZlgFTbU2F0TaOiQv.png","filter":"","backgroundSize":"","originalWidth":1200,"originalHeight":706,"strategy":"resample","height":0,"width":0},"wordCount":850,"imageCount":1,"readingTime":3.407547169811321,"subtitle":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":10,"isBookmarked":false,"tags":[{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"},{"slug":"growth-mindset","name":"Growth Mindset","postCount":35816,"metadata":{"postCount":35816,"coverImage":{"id":"0*PXE9HM4ktuk1sRAf","originalWidth":2600,"originalHeight":1462,"isFeatured":true}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"digital-transformation","name":"Digital Transformation","postCount":64154,"metadata":{"postCount":64154,"coverImage":{"id":"0*rkM4mZrQYrpiTQQj","originalWidth":5355,"originalHeight":4016,"isFeatured":true,"unsplashPhotoId":"wD1LRb9OeEo"}},"type":"Tag"},{"slug":"incentives","name":"Incentives","postCount":1842,"metadata":{"postCount":1842,"coverImage":{"id":"1*j1mwmhdKWM5WuhsOaUKG3A.jpeg","originalWidth":4080,"originalHeight":3072,"isFeatured":true,"alt":"Large stuffed monkey with dreadlocks and a resigned expression"}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":6,"links":{"entries":[{"url":"https://stevendupree.com/","alts":[],"httpStatus":200},{"url":"https://shahrajat.com/2020-12-24-amazon-just-do-it-award-jeff-bezos/","alts":[],"httpStatus":200},{"url":"https://econsultancy.com/digital-transformation-in-pharma-pfizer-s-dare-to-try-project/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1680725815310},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":100,"sectionCount":2,"readingList":0,"topics":[{"topicId":"6846c2fd686b","slug":"leadership","createdAt":1487665048760,"deletedAt":0,"image":{"id":"1*vzWzeHIePfOxPdexHmrjVg@2x.jpeg","originalWidth":6000,"originalHeight":4000},"name":"Leadership","description":"Go forth and manage.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Leadership Articles, News and Stories — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"align-incentives-for-growth-teams","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"align-incentives-for-growth-teams-8e0cbad6a124","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"0*ZlgFTbU2F0TaOiQv.png","originalWidth":1200,"originalHeight":706,"isFeatured":true}},{"name":"8923","type":3,"text":"Align Incentives for Growth Teams","markups":[],"alignment":1},{"name":"bff3","type":1,"text":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"bb47cc285f19","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"8923","type":3,"text":"Align Incentives for Growth Teams","markups":[]},{"name":"3eff","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"0*ZlgFTbU2F0TaOiQv.png","originalWidth":1200,"originalHeight":706,"isFeatured":true}},{"name":"bff3","type":1,"text":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team or company KPIs and get rewards. For example:","markups":[]},{"name":"0a8a","type":9,"text":"Reach a sales quota, and get a commission.","markups":[]},{"name":"f6af","type":9,"text":"Achieve a target stock price, and receive a bonus.","markups":[]},{"name":"e873","type":9,"text":"Surpass a specific goal, earn…","markups":[]}],"sections":[{"name":"202f","startIndex":0}]},"isFullContent":false,"subtitle":"Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"74449f2e60d9":{"id":"74449f2e60d9","versionId":"6109d38f816d","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Figuring out the best growth team structure.","detectedLanguage":"en","latestVersion":"6109d38f816d","latestPublishedVersion":"6109d38f816d","hasUnpublishedEdits":false,"latestRev":826,"createdAt":1671011385581,"updatedAt":1679397091739,"acceptedAt":0,"firstPublishedAt":1679342582881,"latestPublishedAt":1679397091739,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*mNKjfTXqaxsW9yWMbTe-OQ.png","filter":"","backgroundSize":"","originalWidth":1988,"originalHeight":962,"strategy":"resample","height":0,"width":0},"wordCount":1143,"imageCount":4,"readingTime":5.013207547169811,"subtitle":"Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":15,"isBookmarked":false,"tags":[{"slug":"growth-team","name":"Growth Team","postCount":61,"metadata":{"postCount":61,"coverImage":{"id":"1*9lSlVght1AuyJrnx1rmZeQ.jpeg","originalWidth":2937,"originalHeight":2462,"isFeatured":true}},"type":"Tag"},{"slug":"growth-team-structure","name":"Growth Team Structure","postCount":0,"metadata":{"postCount":0,"coverImage":{"id":"1*mNKjfTXqaxsW9yWMbTe-OQ.png","originalWidth":1988,"originalHeight":962,"isFeatured":true}},"type":"Tag"},{"slug":"growth-structure","name":"Growth Structure","postCount":0,"metadata":{"postCount":0,"coverImage":{"id":"1*mNKjfTXqaxsW9yWMbTe-OQ.png","originalWidth":1988,"originalHeight":962,"isFeatured":true}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":6,"links":{"entries":[{"url":"https://growthhackers.com/growth-masters","alts":[],"httpStatus":200},{"url":"https://providers.typeform.com/growth-maturity","alts":[],"httpStatus":200},{"url":"https://medium.com/growthhackers/your-growth-strategy-should-align-with-your-companys-strategy-8689dd8f7367","alts":[{"type":3,"url":"medium://p/8689dd8f7367"},{"type":2,"url":"medium://p/8689dd8f7367"}],"httpStatus":200}],"version":"0.3","generatedAt":1679397092691},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":131,"sectionCount":2,"readingList":0,"topics":[{"topicId":"6846c2fd686b","slug":"leadership","createdAt":1487665048760,"deletedAt":0,"image":{"id":"1*vzWzeHIePfOxPdexHmrjVg@2x.jpeg","originalWidth":6000,"originalHeight":4000},"name":"Leadership","description":"Go forth and manage.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Leadership Articles, News and Stories — Medium","type":"Topic"},{"topicId":"af49579e220a","slug":"work","createdAt":1487918186996,"deletedAt":0,"image":{"id":"1*knbAt5qCQCelKx0BDkzZpQ@2x.jpeg","originalWidth":5018,"originalHeight":3049},"name":"Work","description":"The meaning behind the meetings.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Work Life: Articles and News — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"figuring-out-the-best-growth-team-structure","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"figuring-out-the-best-growth-team-structure-74449f2e60d9","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*mNKjfTXqaxsW9yWMbTe-OQ.png","originalWidth":1988,"originalHeight":962,"isFeatured":true}},{"name":"2519","type":3,"text":"Figuring out the best growth team structure.","markups":[],"alignment":1},{"name":"d709","type":1,"text":"Before we start, let's all agree on the fact that there are successful growth…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"1727d3f6a3bf","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"2519","type":3,"text":"Figuring out the best growth team structure.","markups":[]},{"name":"2a11","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*mNKjfTXqaxsW9yWMbTe-OQ.png","originalWidth":1988,"originalHeight":962,"isFeatured":true}},{"name":"d709","type":1,"text":"Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong team structure. There is, however, the most likely to work for your company for that specific moment in time.","markups":[]},{"name":"2a40","type":1,"text":"The moment in time is a reflection…","markups":[]}],"sections":[{"name":"aa78","startIndex":0}]},"isFullContent":false,"subtitle":"Before we start, let's all agree on the fact that there are successful growth teams in all possible structures. There's no right or wrong…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"31ebc3665c5e":{"id":"31ebc3665c5e","versionId":"c817097c37bc","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Growth is not about post-its, it's about results!","detectedLanguage":"en","latestVersion":"c817097c37bc","latestPublishedVersion":"c817097c37bc","hasUnpublishedEdits":false,"latestRev":496,"createdAt":1677528184221,"updatedAt":1678709890059,"acceptedAt":0,"firstPublishedAt":1678193070936,"latestPublishedAt":1678709890059,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*RjLZvJd_XhJ6hSCBdQ2ulw.png","filter":"","backgroundSize":"","originalWidth":1404,"originalHeight":1024,"strategy":"resample","height":0,"width":0},"wordCount":923,"imageCount":1,"readingTime":3.6830188679245284,"subtitle":"As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":6,"isBookmarked":false,"tags":[{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"},{"slug":"innovation","name":"Innovation","postCount":172771,"metadata":{"postCount":172771,"coverImage":{"id":"1*HcQkDuVUYvpc9vSI48I2Iw.jpeg"}},"type":"Tag"},{"slug":"innovation-management","name":"Innovation Management","postCount":4119,"metadata":{"postCount":4119,"coverImage":{"id":"1*Z-TNKzLlzidLAFdQT1FTUg.jpeg","originalWidth":400,"originalHeight":400}},"type":"Tag"},{"slug":"digital-transformation","name":"Digital Transformation","postCount":64154,"metadata":{"postCount":64154,"coverImage":{"id":"0*rkM4mZrQYrpiTQQj","originalWidth":5355,"originalHeight":4016,"isFeatured":true,"unsplashPhotoId":"wD1LRb9OeEo"}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":8,"links":{"entries":[{"url":"https://hbr.org/2018/11/the-end-of-bureaucracy.","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1678709890563},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":22,"sectionCount":1,"readingList":0,"topics":[{"topicId":"7b2438b07d33","slug":"business","createdAt":1493947240506,"deletedAt":0,"image":{"id":"1*K-IspU8zRzU2GEh1dmJ4VQ@2x.jpeg","originalWidth":4745,"originalHeight":3029},"name":"Business","description":"From Airbnb to Zappos.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Business News and Articles — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"growth-is-not-about-post-its-its-about-results","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"growth-is-not-about-post-its-its-about-results-31ebc3665c5e","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*RjLZvJd_XhJ6hSCBdQ2ulw.png","originalWidth":1404,"originalHeight":1024,"isFeatured":true}},{"name":"ce1b","type":3,"text":"Growth is not about post-its, it's about results!","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"ce1b","type":3,"text":"Growth is not about post-its, it's about results!","markups":[]},{"name":"6efb","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*RjLZvJd_XhJ6hSCBdQ2ulw.png","originalWidth":1404,"originalHeight":1024,"isFeatured":true}},{"name":"8a7d","type":1,"text":"As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft Foods, General Manager at JM Smucker Co., Partner in Venture Accelerator EVA, and Global Director of Innovation at TerraCycle.","markups":[]},{"name":"f492","type":1,"text":"Such experiences building and growing businesses have taught…","markups":[]}],"sections":[{"name":"21b9","startIndex":0}]},"isFullContent":false,"subtitle":"As far as credentials go, Sid Apaya has a storied trajectory: worked as an Enterprise Transformation Lead at Nestlé, Brand Manager at Kraft…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"ef93ece0375a":{"id":"ef93ece0375a","versionId":"933f0a8817ef","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Growth Systems and its Components","detectedLanguage":"en","latestVersion":"933f0a8817ef","latestPublishedVersion":"933f0a8817ef","hasUnpublishedEdits":false,"latestRev":560,"createdAt":1667825542196,"updatedAt":1675945738145,"acceptedAt":0,"firstPublishedAt":1675860459697,"latestPublishedAt":1675945738145,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you.\nYou talk with a…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*iUUh2MjdfIb9A4h1zRXMEg.png","filter":"","backgroundSize":"","originalWidth":1264,"originalHeight":764,"strategy":"resample","height":0,"width":0},"wordCount":1193,"imageCount":1,"readingTime":4.7018867924528305,"subtitle":"You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you.\nYou talk with a…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":8,"isBookmarked":false,"tags":[{"slug":"growth-management","name":"Growth Management","postCount":35,"metadata":{"postCount":35,"coverImage":{"id":"1*VOsq27k_862-EwuqyMAU2A.jpeg","originalWidth":1974,"originalHeight":1871,"isFeatured":true}},"type":"Tag"},{"slug":"growth-system","name":"Growth Systems","postCount":0,"metadata":{"postCount":0},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth-hacking-strategies","name":"Growth Hacking Strategies","postCount":122,"metadata":{"postCount":122,"coverImage":{"id":"1*Q3RKqM2bna0O2w62ZrwX7w.png","originalWidth":1400,"originalHeight":788,"isFeatured":true}},"type":"Tag"},{"slug":"growth-hacker","name":"Growth Hacker","postCount":190,"metadata":{"postCount":190,"coverImage":{"id":"1*7sJYiicacPYvQtv8WsKtYA.jpeg","originalWidth":1440,"originalHeight":864}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":3,"links":{"entries":[{"url":"https://growth.software/","alts":[],"httpStatus":200},{"url":"https://blog.growthhackers.com/growth-is-about-systems-not-hacks-or-ideas-b4e245f457e","alts":[{"type":3,"url":"medium://p/b4e245f457e"},{"type":2,"url":"medium://p/b4e245f457e"}],"httpStatus":200},{"url":"https://blog.growthhackers.com/should-you-manage-your-growth-team-separately-54fdfdfee48a","alts":[{"type":3,"url":"medium://p/54fdfdfee48a"},{"type":2,"url":"medium://p/54fdfdfee48a"}],"httpStatus":200},{"url":"https://blog.growthhackers.com/the-4-steps-framework-for-an-effective-growth-meeting-45075d254f26","alts":[{"type":3,"url":"medium://p/45075d254f26"},{"type":2,"url":"medium://p/45075d254f26"}],"httpStatus":200}],"version":"0.3","generatedAt":1675945738701},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":36,"sectionCount":1,"readingList":0,"topics":[{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"growth-systems-and-its-components","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"growth-systems-and-its-components-ef93ece0375a","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*iUUh2MjdfIb9A4h1zRXMEg.png","originalWidth":1264,"originalHeight":764,"isFeatured":true}},{"name":"9929","type":3,"text":"Growth Systems and its Components","markups":[],"alignment":1},{"name":"213d","type":1,"text":"You read that growth study with the charts going up and to the right and it seems like it's working…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you.\nYou talk with a…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"f6fe95d9c6d8","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"9929","type":3,"text":"Growth Systems and its Components","markups":[]},{"name":"93a2","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*iUUh2MjdfIb9A4h1zRXMEg.png","originalWidth":1264,"originalHeight":764,"isFeatured":true}},{"name":"213d","type":1,"text":"You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you.\nYou talk with a growth colleague and they tell you about the amazing program they created that 2x'ed their conversion rates in a week, but yours is…","markups":[]}],"sections":[{"name":"468a","startIndex":0}]},"isFullContent":false,"subtitle":"You read that growth study with the charts going up and to the right and it seems like it's working for everyone but you.\nYou talk with a…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"716f13e50e00":{"id":"716f13e50e00","versionId":"58eb2fcea003","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Growth KPIs & Company OKRs: combining the two","detectedLanguage":"en","latestVersion":"58eb2fcea003","latestPublishedVersion":"58eb2fcea003","hasUnpublishedEdits":false,"latestRev":111,"createdAt":1670237231078,"updatedAt":1670237748167,"acceptedAt":0,"firstPublishedAt":1670237572757,"latestPublishedAt":1670237572757,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*8Uh9qagdz3_80xxbYPZaFA.png","filter":"","backgroundSize":"","originalWidth":800,"originalHeight":900,"strategy":"resample","height":0,"width":0},"wordCount":1245,"imageCount":1,"readingTime":4.89811320754717,"subtitle":"Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":18,"isBookmarked":false,"tags":[{"slug":"growth-strategy","name":"Growth Strategy","postCount":4190,"metadata":{"postCount":4190,"coverImage":{"id":"1*Y5WOPf8FoerQBwlGqbeAJg.jpeg","originalWidth":2560,"originalHeight":1440,"isFeatured":true}},"type":"Tag"},{"slug":"okr","name":"Okr","postCount":4319,"metadata":{"postCount":4319,"coverImage":{"id":"1*IkkB0mqkqfMoUQ0ljydvGA.png","originalWidth":1920,"originalHeight":1369,"isFeatured":true}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth-hacking-strategies","name":"Growth Hacking Strategies","postCount":122,"metadata":{"postCount":122,"coverImage":{"id":"1*Q3RKqM2bna0O2w62ZrwX7w.png","originalWidth":1400,"originalHeight":788,"isFeatured":true}},"type":"Tag"},{"slug":"kpi","name":"Kpi","postCount":4035,"metadata":{"postCount":4035,"coverImage":{"id":"1*SND56Ej0v4-t-WRDW4DW-w.png","originalWidth":1920,"originalHeight":1080,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":8,"links":{"entries":[],"version":"0.3","generatedAt":1670237572951},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":90,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4861fee224fd","slug":"marketing","createdAt":1493928453626,"deletedAt":0,"image":{"id":"1*3blpwADxHq_9ksV-SXek-g@2x.jpeg","originalWidth":4000,"originalHeight":2250},"name":"Marketing","description":"Always be branding.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Marketing Articles and News — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"growth-kpis-company-okrs-combining-the-two","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"growth-kpis-company-okrs-combining-the-two-716f13e50e00","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*8Uh9qagdz3_80xxbYPZaFA.png","originalWidth":800,"originalHeight":900,"isFeatured":true}},{"name":"871b","type":3,"text":"Growth KPIs & Company OKRs: combining the two","markups":[{"type":1,"start":0,"end":45}],"alignment":1},{"name":"9e12","type":1,"text":"Enough with the alphabet soup, it’s that time of the year when companies are…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"7751cac1f680","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"871b","type":3,"text":"Growth KPIs & Company OKRs: combining the two","markups":[{"type":1,"start":0,"end":45}]},{"name":"3e95","type":4,"text":"Combining Growth OKRs with Company KPIs","markups":[],"layout":1,"metadata":{"id":"1*8Uh9qagdz3_80xxbYPZaFA.png","originalWidth":800,"originalHeight":900,"isFeatured":true}},{"name":"9e12","type":1,"text":"Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams toward a unique mission for the next year. But, how can one combine something apparently uncertain like growth KPIs with the precision demanded by performance management methodologies, such as…","markups":[]}],"sections":[{"name":"6829","startIndex":0}]},"isFullContent":false,"subtitle":"Enough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"1b65db0bf2b5":{"id":"1b65db0bf2b5","versionId":"3fb2bca8303e","creatorId":"f1412db2fbc","homeCollectionId":"3fbda34dbc32","title":"Using the W Framework to build your growth strategy","detectedLanguage":"en","latestVersion":"3fb2bca8303e","latestPublishedVersion":"3fb2bca8303e","hasUnpublishedEdits":false,"latestRev":650,"createdAt":1663931873778,"updatedAt":1667302429105,"acceptedAt":0,"firstPublishedAt":1664445857242,"latestPublishedAt":1667302424718,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*HsZ-WsR94UbZJLSf3MxgIw.png","filter":"","backgroundSize":"","originalWidth":2056,"originalHeight":1428,"strategy":"resample","height":0,"width":0},"wordCount":1095,"imageCount":1,"readingTime":4.332075471698113,"subtitle":"As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":15,"isBookmarked":false,"tags":[{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth-strategy","name":"Growth Strategy","postCount":4190,"metadata":{"postCount":4190,"coverImage":{"id":"1*Y5WOPf8FoerQBwlGqbeAJg.jpeg","originalWidth":2560,"originalHeight":1440,"isFeatured":true}},"type":"Tag"},{"slug":"growth-hacking-strategies","name":"Growth Hacking Strategies","postCount":122,"metadata":{"postCount":122,"coverImage":{"id":"1*Q3RKqM2bna0O2w62ZrwX7w.png","originalWidth":1400,"originalHeight":788,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":14,"links":{"entries":[{"url":"https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite","alts":[],"httpStatus":200},{"url":"https://growthhackers.com/","alts":[],"httpStatus":200},{"url":"https://blog.growthhackers.com/growth-or-waterfall-which-methodology-to-use-and-when-21fe11cee784","alts":[{"type":3,"url":"medium://p/21fe11cee784"},{"type":2,"url":"medium://p/21fe11cee784"}],"httpStatus":200},{"url":"https://blog.growthhackers.com/output-vs-outcome-focused-teams-aa210d47d247","alts":[{"type":3,"url":"medium://p/aa210d47d247"},{"type":2,"url":"medium://p/aa210d47d247"}],"httpStatus":200},{"url":"https://blog.growthhackers.com/growth-is-about-systems-not-hacks-or-ideas-b4e245f457e","alts":[{"type":3,"url":"medium://p/b4e245f457e"},{"type":2,"url":"medium://p/b4e245f457e"}],"httpStatus":200}],"version":"0.3","generatedAt":1667302425777},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":103,"sectionCount":1,"readingList":0,"topics":[{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"using-the-w-framework-to-build-your-growth-strategy","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":false,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"using-the-w-framework-to-build-your-growth-strategy-1b65db0bf2b5","previewContent":{"bodyModel":{"paragraphs":[{"name":"previewImage","type":4,"text":"","layout":10,"metadata":{"id":"1*HsZ-WsR94UbZJLSf3MxgIw.png","originalWidth":2056,"originalHeight":1428,"isFeatured":true}},{"name":"previewTitle","type":3,"text":"Using the W Framework to build your growth strategy","alignment":1},{"name":"previewSubtitle","type":13,"text":"As we approach the end of Q3, many companies are…","alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"2172536fd69d","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"f066","type":3,"text":"Using the W Framework to build and approve your growth strategy","markups":[]},{"name":"a391","type":4,"text":"W Framework for strategy creation","markups":[],"layout":1,"metadata":{"id":"1*HsZ-WsR94UbZJLSf3MxgIw.png","originalWidth":2056,"originalHeight":1428,"isFeatured":true}},{"name":"11fe","type":1,"text":"As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's result is the sum of the performance of all its moving parts, ensuring all of them are synched towards one common direction, and…","markups":[]}],"sections":[{"name":"92ee","startIndex":0}]},"isFullContent":false,"subtitle":"As we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company's…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":true,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"b31a8512923f":{"id":"b31a8512923f","versionId":"7a57f06e1923","creatorId":"8ee94400f4fb","homeCollectionId":"3fbda34dbc32","title":"What is a North Star Metric?","detectedLanguage":"en","latestVersion":"7a57f06e1923","latestPublishedVersion":"7a57f06e1923","hasUnpublishedEdits":false,"latestRev":241,"createdAt":1496427346665,"updatedAt":1652463989481,"acceptedAt":0,"firstPublishedAt":1496687361934,"latestPublishedAt":1652463979853,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"Drive Your Company’s Sustainable Growth with a North Star Metric","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*_f-Rl3Almxl5BfczlORRyw.png","filter":"","backgroundSize":"","originalWidth":1260,"originalHeight":701,"strategy":"resample","height":0,"width":0},"wordCount":435,"imageCount":1,"readingTime":1.8415094339622642,"subtitle":"Drive Your Company’s Sustainable Growth with a North Star Metric","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":604,"isBookmarked":false,"tags":[{"slug":"startup","name":"Startup","postCount":645820,"metadata":{"postCount":645820,"coverImage":{"id":"1*22RsJ-7NHWOqbpqOFCv8Vw.jpeg"}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth-marketing","name":"Growth Marketing","postCount":5930,"metadata":{"postCount":5930,"coverImage":{"id":"1*yX4QM8UK2xivAvpi6K4SJA.jpeg","originalWidth":1024,"originalHeight":1024,"isFeatured":true,"alt":"A visually engaging image representing Account-Based Marketing (ABM) for high-value accounts, especially in software services. The abstract design includes interconnected elements symbolizing client profiles, strategic marketing icons, and concepts like personalization, upselling, and data-driven insights."}},"type":"Tag"},{"slug":"growth-mindset","name":"Growth Mindset","postCount":35816,"metadata":{"postCount":35816,"coverImage":{"id":"0*PXE9HM4ktuk1sRAf","originalWidth":2600,"originalHeight":1462,"isFeatured":true}},"type":"Tag"},{"slug":"product-management","name":"Product Management","postCount":108722,"metadata":{"postCount":108722,"coverImage":{"id":"1*0Vljck9oJX_mcN2aKAwxhA.jpeg","originalWidth":1200,"originalHeight":671,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":75,"links":{"entries":[{"url":"https://breakoutgrowth.net/2021/01/26/how-to-win-with-okrs-and-a-north-star-metric/","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1652463980604},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":2637,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4861fee224fd","slug":"marketing","createdAt":1493928453626,"deletedAt":0,"image":{"id":"1*3blpwADxHq_9ksV-SXek-g@2x.jpeg","originalWidth":4000,"originalHeight":2250},"name":"Marketing","description":"Always be branding.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Marketing Articles and News — Medium","type":"Topic"}]},"coverless":true,"slug":"what-is-a-north-star-metric","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"what-is-a-north-star-metric-b31a8512923f","previewContent":{"bodyModel":{"paragraphs":[{"name":"3038","type":3,"text":"What is a North Star Metric?","markups":[{"type":1,"start":0,"end":28}],"alignment":1},{"name":"dfef","type":4,"text":"","markups":[],"layout":9,"metadata":{"id":"1*_f-Rl3Almxl5BfczlORRyw.png","originalWidth":1260,"originalHeight":701}},{"name":"9616","type":13,"text":"Drive Your Company’s Sustainable Growth with a North Star Metric","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"Drive Your Company’s Sustainable Growth with a North Star Metric"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":true,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"3038","type":3,"text":"What is a North Star Metric?","markups":[{"type":1,"start":0,"end":28}]},{"name":"dfef","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*_f-Rl3Almxl5BfczlORRyw.png","originalWidth":1260,"originalHeight":701}},{"name":"9616","type":13,"text":"Drive Your Company’s Sustainable Growth with a North Star Metric","markups":[]},{"name":"30c3","type":1,"text":"The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.","markups":[]},{"name":"c1a5","type":1,"text":"The North Star Metric is the single metric that best…","markups":[{"type":1,"start":0,"end":118},{"type":2,"start":29,"end":42}]}],"sections":[{"name":"fb5e","startIndex":0}]},"isFullContent":false,"subtitle":"Drive Your Company’s Sustainable Growth with a North Star Metric"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"7c8428b0307f":{"id":"7c8428b0307f","versionId":"79f9151274f5","creatorId":"8ee94400f4fb","homeCollectionId":"3fbda34dbc32","title":"Does a North Star Metric Oversimplify Growth?","detectedLanguage":"en","latestVersion":"79f9151274f5","latestPublishedVersion":"79f9151274f5","hasUnpublishedEdits":false,"latestRev":80,"createdAt":1516656199764,"updatedAt":1528574434676,"acceptedAt":0,"firstPublishedAt":1516656727818,"latestPublishedAt":1516991620699,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*yyqzU1tkLiAdfC85QBROPA.jpeg","filter":"","backgroundSize":"","originalWidth":3000,"originalHeight":2000,"strategy":"resample","height":0,"width":0},"wordCount":1453,"imageCount":1,"readingTime":5.683018867924528,"subtitle":"This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":140,"isBookmarked":false,"tags":[{"slug":"startup","name":"Startup","postCount":645820,"metadata":{"postCount":645820,"coverImage":{"id":"1*22RsJ-7NHWOqbpqOFCv8Vw.jpeg"}},"type":"Tag"},{"slug":"growth-mindset","name":"Growth Mindset","postCount":35816,"metadata":{"postCount":35816,"coverImage":{"id":"0*PXE9HM4ktuk1sRAf","originalWidth":2600,"originalHeight":1462,"isFeatured":true}},"type":"Tag"},{"slug":"analytics","name":"Analytics","postCount":51343,"metadata":{"postCount":51343,"coverImage":{"id":"1*Gp4kLSTmfcUzAoaHAEy7Mg.jpeg","originalWidth":1792,"originalHeight":1024}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":22,"links":{"entries":[{"url":"http://leananalyticsbook.com/","alts":[],"httpStatus":200},{"url":"https://growthhackers.com/rethink-growth/growth-stage-startup","alts":[],"httpStatus":200},{"url":"https://growthhackers.com/conference","alts":[],"httpStatus":200},{"url":"https://brianbalfour.com/essays/north-star-metric-growth","alts":[],"httpStatus":200},{"url":"https://transform.growthhackers.com/sean-ellis-assessment","alts":[],"httpStatus":200},{"url":"http://leananalyticsbook.com/one-metric-that-matters/","alts":[],"httpStatus":200},{"url":"https://growthhackers.com/articles/north-star-metric","alts":[],"httpStatus":200}],"version":"0.3","generatedAt":1516991621665},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":575,"sectionCount":1,"readingList":0,"topics":[{"topicId":"4861fee224fd","slug":"marketing","createdAt":1493928453626,"deletedAt":0,"image":{"id":"1*3blpwADxHq_9ksV-SXek-g@2x.jpeg","originalWidth":4000,"originalHeight":2250},"name":"Marketing","description":"Always be branding.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Marketing Articles and News — Medium","type":"Topic"},{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"does-a-north-star-metric-oversimplify-growth","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"does-a-north-star-metric-oversimplify-growth-7c8428b0307f","previewContent":{"bodyModel":{"paragraphs":[{"name":"8d1d","type":3,"text":"Does a North Star Metric Oversimplify Growth?","markups":[{"type":1,"start":0,"end":45}],"alignment":1},{"name":"2f1d","type":4,"text":"","markups":[],"layout":9,"metadata":{"id":"1*yyqzU1tkLiAdfC85QBROPA.jpeg","originalWidth":3000,"originalHeight":2000}},{"name":"f652","type":1,"text":"This blog post started as a response to an interesting article that I read this…","markups":[],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":true,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"8d1d","type":3,"text":"Does a North Star Metric Oversimplify Growth?","markups":[{"type":1,"start":0,"end":45}]},{"name":"2f1d","type":4,"text":"","markups":[],"layout":4,"metadata":{"id":"1*yyqzU1tkLiAdfC85QBROPA.jpeg","originalWidth":3000,"originalHeight":2000}},{"name":"f652","type":1,"text":"This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by Brian Balfour, Casey Winters and Shaun Clowes. The response took on a life of its own, so I decided to post it as a standalone…","markups":[{"type":3,"start":88,"end":132,"href":"https://brianbalfour.com/essays/north-star-metric-growth","title":"","rel":"noopener","anchorType":0}]}],"sections":[{"name":"6bb7","startIndex":0}]},"isFullContent":false,"subtitle":"This blog post started as a response to an interesting article that I read this weekend Don’t Let Your North Star Metric Deceive You by…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"},"85f6affde4af":{"id":"85f6affde4af","versionId":"abc52df35102","creatorId":"15065373c196","homeCollectionId":"3fbda34dbc32","title":"Learn faster with a Growth Process","detectedLanguage":"en","latestVersion":"abc52df35102","latestPublishedVersion":"abc52df35102","hasUnpublishedEdits":true,"latestRev":2253,"createdAt":1492647331433,"updatedAt":1652467052218,"acceptedAt":0,"firstPublishedAt":1493753958727,"latestPublishedAt":1506112247614,"vote":false,"experimentalCss":"","displayAuthor":"","content":{"subtitle":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming…","postDisplay":{"coverless":true}},"virtuals":{"statusForCollection":"APPROVED","allowNotes":true,"previewImage":{"imageId":"1*Fe3BIBPzJD8-HUov7x-TQA.jpeg","filter":"","backgroundSize":"","originalWidth":5184,"originalHeight":3456,"strategy":"resample","height":0,"width":0},"wordCount":1873,"imageCount":7,"readingTime":8.117924528301888,"subtitle":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming…","publishedInCount":1,"usersBySocialRecommends":[],"noIndex":false,"recommends":180,"isBookmarked":false,"tags":[{"slug":"startup","name":"Startup","postCount":645820,"metadata":{"postCount":645820,"coverImage":{"id":"1*22RsJ-7NHWOqbpqOFCv8Vw.jpeg"}},"type":"Tag"},{"slug":"growth-hacking","name":"Growth Hacking","postCount":18607,"metadata":{"postCount":18607,"coverImage":{"id":"1*CBgzPvg6zQmUm842j_HMOQ.jpeg","originalWidth":564,"originalHeight":564}},"type":"Tag"},{"slug":"growth","name":"Growth","postCount":127249,"metadata":{"postCount":127249,"coverImage":{"id":"1*x6HePaw4VZBR1TrNfmIaBA.gif","originalWidth":810,"originalHeight":439}},"type":"Tag"},{"slug":"marketing","name":"Marketing","postCount":527895,"metadata":{"postCount":527895,"coverImage":{"id":"1*GbD29V6gc74nDsM2VMJkSg.jpeg","originalWidth":1618,"originalHeight":1024,"isFeatured":true,"alt":"Illustration of Ellen DeGeneres looking stressed."}},"type":"Tag"},{"slug":"product-management","name":"Product Management","postCount":108722,"metadata":{"postCount":108722,"coverImage":{"id":"1*0Vljck9oJX_mcN2aKAwxhA.jpeg","originalWidth":1200,"originalHeight":671,"isFeatured":true}},"type":"Tag"}],"socialRecommendsCount":0,"responsesCreatedCount":57,"links":{"entries":[{"url":"http://www.startup-marketing.com/the-startup-pyramid/","alts":[],"httpStatus":200},{"url":"https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f","alts":[{"type":2,"url":"medium://p/b31a8512923f"},{"type":3,"url":"medium://p/b31a8512923f"}],"httpStatus":200},{"url":"https://www.amazon.com/gp/product/045149721X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=045149721X&linkCode=as2&tag=growthhackers-20&linkId=7ea8d5b2f8af70d635400fb0293fa8e0","alts":[],"httpStatus":200},{"url":"https://growthuniversity.teachable.com/p/growthmaster-training-course/?product_id=251551&coupon_code=MEDIUMGP","alts":[],"httpStatus":0}],"version":"0.3","generatedAt":1506112259058},"isLockedPreviewOnly":false,"metaDescription":"","totalClapCount":867,"sectionCount":4,"readingList":0,"topics":[{"topicId":"ba2d3ab15ed6","slug":"startups","createdAt":1493829293973,"deletedAt":0,"image":{"id":"1*unFN2bn-rJB7tM_HJ4m_Rg@2x.jpeg","originalWidth":5472,"originalHeight":3648},"name":"Startups","description":"Founding, funding, and beyond.","relatedTopics":[],"visibility":1,"relatedTags":[],"relatedTopicIds":[],"seoTitle":"Startup News — Medium","type":"Topic"}]},"coverless":true,"slug":"learn-faster-with-a-growth-process","translationSourcePostId":"","translationSourceCreatorId":"","isApprovedTranslation":false,"inResponseToPostId":"","inResponseToRemovedAt":0,"isTitleSynthesized":true,"allowResponses":true,"importedUrl":"","importedPublishedAt":0,"visibility":0,"uniqueSlug":"learn-faster-with-a-growth-process-85f6affde4af","previewContent":{"bodyModel":{"paragraphs":[{"name":"3ec0","type":3,"text":"Learn faster with a Growth Process","markups":[],"alignment":1},{"name":"a403","type":4,"text":"","markups":[],"layout":9,"metadata":{"id":"1*Fe3BIBPzJD8-HUov7x-TQA.jpeg","originalWidth":5184,"originalHeight":3456}},{"name":"2908","type":1,"text":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing…","markups":[{"type":3,"start":29,"end":41,"anchorType":2,"userId":"6dfc58791de5"}],"alignment":1}],"sections":[{"startIndex":0}]},"isFullContent":false,"subtitle":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming…"},"license":0,"inResponseToMediaResourceId":"","canonicalUrl":"","approvedHomeCollectionId":"3fbda34dbc32","isNewsletter":false,"newsletterId":"","webCanonicalUrl":"","mediumUrl":"","migrationId":"","notifyFollowers":true,"notifyTwitter":false,"notifyFacebook":false,"responseHiddenOnParentPostAt":0,"isSeries":false,"isSubscriptionLocked":false,"seriesLastAppendedAt":0,"audioVersionDurationSec":0,"sequenceId":"","isEligibleForRevenue":false,"isBlockedFromHightower":false,"deletedAt":0,"lockedPostSource":0,"hightowerMinimumGuaranteeStartsAt":0,"hightowerMinimumGuaranteeEndsAt":0,"featureLockRequestAcceptedAt":0,"mongerRequestType":1,"layerCake":0,"socialTitle":"","socialDek":"","editorialPreviewTitle":"","editorialPreviewDek":"","curationEligibleAt":0,"isProxyPost":false,"proxyPostFaviconUrl":"","proxyPostProviderName":"","proxyPostType":0,"isSuspended":false,"isLimitedState":false,"seoTitle":"","previewContent2":{"bodyModel":{"paragraphs":[{"name":"3ec0","type":3,"text":"Learn faster with a Growth Process","markups":[]},{"name":"a403","type":4,"text":"","markups":[],"layout":1,"metadata":{"id":"1*Fe3BIBPzJD8-HUov7x-TQA.jpeg","originalWidth":5184,"originalHeight":3456}},{"name":"2908","type":1,"text":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming book, Hacking Growth, was that none of the companies in his research were sure bets.","markups":[{"type":3,"start":29,"end":41,"anchorType":2,"userId":"6dfc58791de5"},{"type":3,"start":119,"end":129,"anchorType":2,"userId":"8ee94400f4fb"},{"type":1,"start":171,"end":223},{"type":2,"start":146,"end":161},{"type":2,"start":171,"end":223}]},{"name":"c5c7","type":13,"text":"As Morgan explains…","markups":[{"type":1,"start":0,"end":19}]},{"name":"fc5f","type":6,"text":"“Most people think of companies like Facebook, Uber and Airbnb as once-in-a-generation ideas…","markups":[{"type":2,"start":0,"end":189}]}],"sections":[{"name":"8c46","startIndex":0}]},"isFullContent":false,"subtitle":"One of the biggest surprises Morgan Brown uncovered during his research into the fastest growing companies for his and Sean Ellis’ upcoming…"},"cardType":0,"isDistributionAlertDismissed":false,"isShortform":false,"shortformType":0,"responsesLocked":false,"isLockedResponse":false,"isPublishToEmail":false,"responseDistribution":0,"isMarkedPaywallOnly":false,"type":"Post"}}},"paging":{"path":"/_/api/collections/3fbda34dbc32/stream","next":{"to":"1664445857242","ignoredIds":[],"page":3}},"collection":{"id":"3fbda34dbc32","name":"Growth Hackers","slug":"growthhackers","tags":["MARKETING","GROWTH","GROWTH HACKING","GROWTH MARKETING","GROWTH MANAGEMENT"],"creatorId":"8ee94400f4fb","description":"The official Medium account of http://GrowthHackers.com. Premiere destination to collaborate and get inspired to help grow your business.","shortDescription":"The official Medium account of http://GrowthHackers.com.","image":{"imageId":"1*Clps30iwphADs8SjuZYJug.png","filter":"","backgroundSize":"","originalWidth":300,"originalHeight":300,"strategy":"resample","height":0,"width":0},"metadata":{"followerCount":54152,"activeAt":1701953638138},"virtuals":{"permissions":{"canPublish":false,"canPublishAll":false,"canRepublish":false,"canRemove":false,"canManageAll":false,"canSubmit":false,"canEditPosts":false,"canAddWriters":false,"canViewStats":false,"canSendNewsletter":false,"canViewLockedPosts":false,"canViewCloaked":false,"canEditOwnPosts":false,"canBeAssignedAuthor":false,"canEnrollInHightower":false,"canLockPostsForMediumMembers":false,"canLockOwnPostsForMediumMembers":false,"canViewNewsletterV2Stats":false,"canCreateNewsletterV3":false},"isSubscribed":false,"isEnrolledInHightower":false,"isEligibleForHightower":false,"isSubscribedToCollectionEmails":false,"isMuted":false,"canToggleEmail":false,"isWriter":false},"logo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"twitterUsername":"growthhackers","facebookPageName":"GrowthHackersOfficial","publicEmail":"support@growthhackers.com","domain":"blog.growthhackers.com","sections":[{"type":2,"collectionHeaderMetadata":{"title":"GrowthHackers Blog","description":"Sustainable Growth Starts Here","backgroundImage":{"id":"1*juDZ9UaML69TVyLO55Mxqg.jpeg","originalWidth":1986,"originalHeight":1584},"logoImage":{},"alignment":2,"layout":5}},{"type":1,"postListMetadata":{"source":1,"layout":4,"number":7,"postIds":["cb5144ff4f01","8e0cbad6a124","74449f2e60d9","31ebc3665c5e","ef93ece0375a","716f13e50e00","1b65db0bf2b5"],"sectionHeader":"Latest Stories"}},{"type":1,"postListMetadata":{"source":3,"layout":4,"number":3,"postIds":["b31a8512923f","7c8428b0307f","85f6affde4af"],"sectionHeader":"Top Stories"}},{"type":1,"postListMetadata":{"source":1,"layout":5,"number":25,"postIds":[]}},{"type":1,"postListMetadata":{"source":1,"layout":5,"number":25,"postIds":[]}}],"tintColor":"#FF12AC8E","lightText":false,"favicon":{"imageId":"1*Clps30iwphADs8SjuZYJug.png","filter":"","backgroundSize":"","originalWidth":300,"originalHeight":300,"strategy":"resample","height":0,"width":0},"colorPalette":{"defaultBackgroundSpectrum":{"colorPoints":[{"color":"#FF009C7F","point":0},{"color":"#FF009076","point":0.1},{"color":"#FF0F856D","point":0.2},{"color":"#FF1A7964","point":0.3},{"color":"#FF1E6D5B","point":0.4},{"color":"#FF206151","point":0.5},{"color":"#FF205447","point":0.6},{"color":"#FF1E473C","point":0.7},{"color":"#FF1A3A31","point":0.8},{"color":"#FF152C26","point":0.9},{"color":"#FF0D1E19","point":1}],"backgroundColor":"#FFFFFFFF"},"tintBackgroundSpectrum":{"colorPoints":[{"color":"#FF12AC8E","point":0},{"color":"#FF41B69A","point":0.1},{"color":"#FF5CC0A5","point":0.2},{"color":"#FF73C9B1","point":0.3},{"color":"#FF88D2BC","point":0.4},{"color":"#FF9BDBC7","point":0.5},{"color":"#FFADE4D2","point":0.6},{"color":"#FFBFECDD","point":0.7},{"color":"#FFD0F5E7","point":0.8},{"color":"#FFE0FDF2","point":0.9},{"color":"#FFF0FFFC","point":1}],"backgroundColor":"#FF12AC8E"},"highlightSpectrum":{"colorPoints":[{"color":"#FFE0FAF0","point":0},{"color":"#FFDAF9EE","point":0.1},{"color":"#FFD4F9EB","point":0.2},{"color":"#FFCDF8E9","point":0.3},{"color":"#FFC7F8E7","point":0.4},{"color":"#FFC0F7E5","point":0.5},{"color":"#FFB9F7E3","point":0.6},{"color":"#FFB2F6E1","point":0.7},{"color":"#FFAAF6DE","point":0.8},{"color":"#FFA2F5DC","point":0.9},{"color":"#FF9AF5DA","point":1}],"backgroundColor":"#FFFFFFFF"},"darkBackgroundSpectrum":{"colorPoints":[{"color":"#FF26B597","point":0},{"color":"#FF48BC9F","point":0.1},{"color":"#FF60C3A8","point":0.2},{"color":"#FF74C9B1","point":0.3},{"color":"#FF86D0BA","point":0.4},{"color":"#FF96D6C2","point":0.5},{"color":"#FFA6DCCB","point":0.6},{"color":"#FFB5E2D3","point":0.7},{"color":"#FFC4E8DB","point":0.8},{"color":"#FFD2EEE4","point":0.9},{"color":"#FFE0F4EC","point":1}],"backgroundColor":"#FF000000"}},"navItems":[{"type":4,"title":"Rethink Growth","url":"https://blog.growthhackers.com/growth/home","topicId":"251472aa8ec0","source":"topicId"},{"type":4,"title":"Experiments (Software)","url":"https://blog.growthhackers.com/experiments-software/home","topicId":"7d01be04313c","source":"topicId"},{"type":4,"title":"Workflow (Software)","url":"https://blog.growthhackers.com/workflow/home","topicId":"e3f05281dd71","source":"topicId"},{"type":4,"title":"Resources","url":"https://blog.growthhackers.com/resources/home","topicId":"63db32d6959e","source":"topicId"}],"colorBehavior":1,"ampLogo":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"header":{"title":"GrowthHackers Blog","description":"Sustainable Growth Starts Here","backgroundImage":{"id":"1*juDZ9UaML69TVyLO55Mxqg.jpeg","originalWidth":1986,"originalHeight":1584},"logoImage":{},"alignment":2,"layout":5},"paidForDomainAt":1492631342884,"subscriberCount":54152,"tagline":"The official Medium account of http://GrowthHackers.com.","instagramUsername":"growthhackershq","isOptedIntoAurora":false,"isCurationAllowedByDefault":false,"polarisCoverImage":{"imageId":"","filter":"","backgroundSize":"","originalWidth":0,"originalHeight":0,"strategy":"resample","height":0,"width":0},"ptsQualifiedAt":1616092967355,"type":"Collection"},"header":{"title":"GrowthHackers Blog","description":"Sustainable Growth Starts Here","backgroundImage":{"id":"1*juDZ9UaML69TVyLO55Mxqg.jpeg","originalWidth":1986,"originalHeight":1584},"logoImage":{},"alignment":2,"layout":5},"streamItems":[{"createdAt":1733300355880,"randomId":"2524c14ccd9b","section":{"items":[{"post":{"postId":"cb5144ff4f01"},"itemType":"post"},{"post":{"postId":"8e0cbad6a124"},"itemType":"post"},{"post":{"postId":"74449f2e60d9"},"itemType":"post"},{"post":{"postId":"31ebc3665c5e"},"itemType":"post"},{"post":{"postId":"ef93ece0375a"},"itemType":"post"},{"post":{"postId":"716f13e50e00"},"itemType":"post"},{"post":{"postId":"1b65db0bf2b5"},"itemType":"post"}],"layout":4,"heading":{"fallbackTitle":"Latest Stories","headingBasic":{"title":"Latest Stories"},"headingType":"headingBasic"}},"itemType":"section","type":"StreamItem"},{"createdAt":1733300355880,"randomId":"268c2300a796","section":{"items":[{"post":{"postId":"b31a8512923f"},"itemType":"post"},{"post":{"postId":"7c8428b0307f"},"itemType":"post"},{"post":{"postId":"85f6affde4af"},"itemType":"post"}],"layout":4,"heading":{"fallbackTitle":"Top Stories","headingBasic":{"title":"Top Stories"},"headingType":"headingBasic"}},"itemType":"section","type":"StreamItem"}]}) // ]]></script></body></html>