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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover"/><style>:root{--nextra-primary-hue:212deg;--nextra-primary-saturation:100%;--nextra-navbar-height:64px;--nextra-menu-height:3.75rem;--nextra-banner-height:2.5rem;--nextra-bg:250,250,250;}.dark{--nextra-primary-hue:204deg;--nextra-primary-saturation:100%;--nextra-bg:17,17,17;}</style><title>Identity Management Overview - Mixpanel Docs</title><meta property="og:url" content="https://docs.mixpanel.com/docs/tracking-methods/id-management"/><meta property="og:title" content="Identity Management Overview - Mixpanel Docs"/><meta property="og:description" content="Read more about Mixpanel documentation"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.mxpnl.com/marketing-site/static/favicons/apple-touch-icon.png"/><link rel="icon" sizes="16x16" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-16x16.png" type="image/png"/><link rel="icon" sizes="32x32" href="https://cdn.mxpnl.com/marketing-site/static/favicons/favicon-32x32.png" type="image/png"/><link rel="mask-icon" href="https://cdn.mxpnl.com/marketing-site/static/favicons/safari-pinned-tab.svg" color="#7856ff"/><meta name="msapplication-TileColor" content="#ffffff"/><meta name="theme-color" content="#ffffff"/><meta name="next-head-count" content="13"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><script type="text/javascript" id="load-rollbar-script" data-nscript="beforeInteractive"> var _rollbarConfig = { accessToken: 'ded7586aab784bd2917c499af1e0d51f', captureUncaught: true, captureUnhandledRejections: true, enabled: true, ignoredMessages: ['Security Policy Violation'], payload: { environment: 'production', repo: 'docs' } }; // Rollbar Snippet !function(r){var e={};function o(n){if(e[n])return e[n].exports;var t=e[n]={i:n,l:!1,exports:{}};return 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0.447715 0.447715 0 1 0H11Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H11C11.5523 12 12 11.5523 12 11V8H9C8.44772 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M3 3L6.5 6.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M6.5 3.5V6.5H3.5" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA IN</div></li><li class="open"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods">Tracking Methods<svg viewBox="0 0 24 24" 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dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/choosing-the-right-method">Choosing the Right Method</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks">SDKs<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm 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contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/javascript">Javascript</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/react-native">React Native</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/android">Android</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ios">iOS (Objective-C)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/swift">iOS (Swift)</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/flutter">Flutter</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/unity">Unity</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/python">Python</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/nodejs">Node.js</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/ruby">Ruby</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/php">PHP</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/go">Go</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/sdks/java">Java</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://github.com/mixpanel/mixpanel-utils" target="_blank" rel="noreferrer">Mixpanel-utils↗</a></li></ul></div></div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/data-warehouse">Data Warehouse</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/ad-spend">Ad Spend</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/amazon-s3">Amazon S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/aws-kafka">Amazon Kafka</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/cms-ecommerce">CMS & E-Commerce</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://customer.io/docs/cdp/destinations/connections/mixpanel?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Customer.io ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/freshpaint">Freshpaint</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-cloud-storage">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-pubsub">Google Pubsub</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-sheets">Google Sheets</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/google-tag-manager">Google Tag Manager</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/launchdarkly">LaunchDarkly</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mparticle">mParticle</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/mobile-attribution-tracking">Mobile Attribution Tracking</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/rudderstack">Rudderstack</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://apps.shopify.com/vendo?utm_source=mixpanel&utm_medium=partner" target="_blank" rel="noreferrer">Shopify ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/snowplow">Snowplow</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/stripe">Stripe</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/integrations/tealium">Tealium</a></li></ul></div></div></li><li class="open active"><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _bg-primary-100 _font-semibold _text-primary-800 dark:_bg-primary-400/10 dark:_text-primary-600 contrast-more:_border-primary-500 contrast-more:dark:_border-primary-500" href="/docs/tracking-methods/id-management">ID Management<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180 *:ltr:_rotate-90 *:rtl:_rotate-[-270deg]"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-100" style="transition-duration:500ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/identifying-users-simplified">Identifying Users</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system">Migrating to Simplified ID Merge</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure">Data Structure<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/concepts">Data Model</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/events-and-properties">Events & Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/user-profiles">User Profiles</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/group-analytics">Group Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/lookup-tables">Lookup Tables</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference">Property Reference<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/properties">Types of Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/data-type">Supported Properties Data Type</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/default-properties">Default Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-structure/property-reference/reserved-properties">Reserved Properties</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration">Migration<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/adobe-analytics">Adobe Analytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/amplitude">Amplitude</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/migration/google-analytics">Google Analytics</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices">Best Practices<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/bot-traffic">Bot Traffic</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/debugging">Debugging</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/developer-environments">Developer Environments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/geolocation">Geolocation</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/hot-shard-limits">Hot Shard Limits</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/server-side-best-practices">Server-side Best Practices</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/tracking-plan">Tracking Plan</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/tracking-best-practices/traffic-attribution">Traffic Attribution</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1487_63098)"><path d="M2 16L14 16C15.1046 16 16 15.1046 16 14L16 2C16 0.895433 15.1046 1.81341e-06 14 1.69753e-06L2 4.38646e-07C0.895429 3.22768e-07 -7.75506e-07 0.895432 -8.58276e-07 2L-1.75748e-06 14C-1.84025e-06 15.1046 0.895428 16 2 16Z" fill="#B094FF"></path><path d="M3 7L6 4L9 7L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M8 10L8 13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 11V13" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></g><defs><clipPath id="clip0_1487_63098"><rect width="16" height="16" fill="white"></rect></clipPath></defs></svg> ANALYSIS</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports">Reports<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/insights">Insights</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/funnels">Funnels</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/retention">Retention</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/flows">Flows</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps">Apps<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/experiments">Experiments</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/impact">Impact</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/signal">Signal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/reports/apps/jql">JQL</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards">Boards<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/templates">Templates</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/boards-on-boards">Boards on Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/public-boards">Public Boards</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/boards/advanced">Advanced</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users">Users<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/users/cohorts">Cohorts</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay">Session Replay<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-web">Web</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/session-replay/session-replay-ios">iOS (Alpha)</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features">Features<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/alerts">Alerts</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/attribution">Attribution</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/embeds">Embeds</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/chart-customization">Chart Customization</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-events">Custom Events</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/custom-properties">Custom Properties</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/saved-behaviors">Saved Behaviors</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/sessions">Sessions</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/spark">Spark</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/advanced">Advanced</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/features/revenue_analytics">Revenue Analytics</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M5 7V4C5 2.34315 6.34315 1 8 1V1C9.65685 1 11 2.34315 11 4V7" stroke="#7856FF" stroke-linejoin="round"></path><path d="M1 7.33325C1 6.22868 1.89543 5.33325 3 5.33325H13C14.1046 5.33325 15 6.22868 15 7.33325V13.9999C15 15.1045 14.1046 15.9999 13 15.9999H3C1.89543 15.9999 1 15.1045 1 13.9999V7.33325Z" fill="#B094FF"></path><path d="M6.58273 12.6098L7.9987 9.77783L9.41468 12.6098C9.5809 12.9422 9.33916 13.3334 8.96746 13.3334H7.02994C6.65825 13.3334 6.4165 12.9422 6.58273 12.6098Z" fill="#7856FF"></path><circle cx="7.99886" cy="9.33333" r="1.33333" fill="#7856FF"></circle></svg> ADMIN</div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects">Orgs & Projects<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/organizations">Organizations</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/managing-projects">Managing Projects</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/orgs-and-projects/roles-and-permissions">Roles & Permissions</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance">Data Governance<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/lexicon">Lexicon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-views-and-classification">Data Views & Classification</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/event-approval">Event Approval</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-volume-monitoring">Data Volume Monitoring</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-governance/data-clean-up">Data Clean-Up</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security">Access Security<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/login-methods">Login Methods</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/two-factor-authentication">Two-Factor Authentication</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on">Single Sign-On<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/azure">Azure</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/jumpcloud">JumpCloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/okta">Okta</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/access-security/single-sign-on/shared-sso">Shared SSO</a></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy">Privacy<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/protecting-user-data">Protecting User Data</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://mixpanel.com/legal/privacy-policy" target="_blank" rel="noreferrer">Legal Hub ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/gdpr-compliance">GDPR Compliance</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/eu-residency">EU Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/in-residency">India Residency</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/privacy/end-user-data-management">End User Data Management</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing">Pricing<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/legacy-mtu-billing">MTU Billing</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/pricing/startup-program">Startup Program</a></li></ul></div></div></li><li class="[word-break:break-word] [&:not(:first-child)]:_mt-5 _mb-2 _px-2 _py-1.5 _text-sm _font-semibold _text-gray-900 dark:_text-gray-100"><div class="sidebar_titleContainer__MLEoO"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 0C4.44772 0 4 0.447715 4 1V8H1C0.447715 8 0 8.44771 0 9V15C0 15.5523 0.447715 16 1 16H7C7.55228 16 8 15.5523 8 15V12H15C15.5523 12 16 11.5523 16 11V1C16 0.447715 15.5523 0 15 0H5Z" fill="#B094FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M8 12H5C4.44772 12 4 11.5523 4 11V8H7C7.55228 8 8 8.44772 8 9V12Z" fill="#7856FF"></path><path d="M9.5 6.5L13 3" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 6V3H10" stroke="#7856FF" stroke-linecap="round" stroke-linejoin="round"></path></svg> DATA OUT</div></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/export-methods">Export Methods</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines">Data Pipelines<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/json-pipelines">Json Pipelines</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/aws-s3">AWS S3</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/azure-blob-storage">Azure Blob Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/bigquery">BigQuery</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/gcp-gcs">Google Cloud Storage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/redshift-spectrum">Redshift Spectrum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/integrations/snowflake">Snowflake</a></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines">Older Version<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/schematized-export-pipeline">Schematized Export Pipeline</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-aws-pipeline">Raw AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-azure-pipeline">Raw Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/raw-gcs-pipeline">Raw GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-bigquery-pipeline">Schematized BigQuery Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-aws-pipeline">Schematized AWS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-azure-pipeline">Schematized Azure Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-gcs-pipeline">Schematized GCS Pipeline</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/data-pipelines/old-pipelines/integrations/schematized-snowflake-pipeline">Schematized Snowflake Pipeline</a></li></ul></div></div></li></ul></div></div></li></ul></div></div></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync">Cohort Sync<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/webhooks">Webhooks</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/build-an-integration">Build an Integration</a></li><li class=""><a class="nextra-focus _items-center _justify-between _gap-2 _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations">Integrations<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="18" class="_shrink-0 _rounded-sm _p-0.5 hover:_bg-gray-800/5 dark:hover:_bg-gray-100/5 motion-reduce:*:_transition-none *:_origin-center *:_transition-transform *:rtl:_-rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></a><div class="_transform-gpu _transition-all _ease-in-out motion-reduce:_transition-none _opacity-0 _overflow-hidden" style="height:0;transition-duration:300ms"><div><ul class="_flex _flex-col _gap-1 _relative before:_absolute before:_inset-y-1 before:_w-px before:_bg-gray-200 before:_content-[""] dark:before:_bg-neutral-800 ltr:_pl-3 ltr:before:_left-0 rtl:_pr-3 rtl:before:_right-0 _pt-1 ltr:_ml-3 rtl:_mr-3"><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/abtasty">AB Tasty</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/airship">Airship</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/appcues">Appcues</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/apptimize">Apptimize</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/braze">Braze</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/chameleon">Chameleon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/clevertap">CleverTap</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/facebook-ads">Facebook Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/google-ads">Google Ads</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/insider">Insider</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="https://www.intercom.com/help/en/articles/299-import-your-mixpanel-contacts" target="_blank" rel="noreferrer">Intercom ↗</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/iterable">Iterable</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/kameleoon">Kameleoon</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/leanplum">Leanplum</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/mailchimp">Mailchimp</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/marketo">Marketo</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/moengage">MoEngage</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/onesignal">OneSignal</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/salesforce-marketing-cloud">Salesforce Marketing Cloud</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/segment">Segment</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/taplytics">Taplytics</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 contrast-more:dark:hover:_border-gray-50" href="/docs/cohort-sync/integrations/vwo">VWO</a></li><li class="_flex _flex-col _gap-1"><a class="nextra-focus _flex _rounded _px-2 _py-1.5 _text-sm _transition-colors [word-break:break-word] _cursor-pointer contrast-more:_border _text-gray-500 hover:_bg-gray-100 hover:_text-gray-900 dark:_text-neutral-400 dark:hover:_bg-primary-100/5 dark:hover:_text-gray-50 contrast-more:_text-gray-900 contrast-more:dark:_text-gray-50 contrast-more:_border-transparent contrast-more:hover:_border-gray-900 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_subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Identity Management in Action</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#without-id-management" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Without ID Management</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#with-id-management" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">With ID Management</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#identity-merge-apis" class="nextra-focus _font-semibold _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Identity Merge APIs</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#switching-between-simplified-and-original-api" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Switching Between Simplified and Original API</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#simplified-vs-original-api-key-differences" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Simplified vs Original API Key Differences</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#third-party-integration-support" class="nextra-focus ltr:_ml-4 rtl:_mr-4 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">Third-Party Integration Support</a></li><li class="_my-2 _scroll-my-6 _scroll-py-6"><a href="#id-merge-not-enabled" class="nextra-focus ltr:_ml-8 rtl:_mr-8 _block _transition-colors _subpixel-antialiased _text-gray-500 hover:_text-gray-900 dark:_text-gray-400 dark:hover:_text-gray-300 contrast-more:_text-gray-900 contrast-more:_underline contrast-more:dark:_text-gray-50 _break-words">ID Merge Not Enabled</a></li></ul><div class="nextra-toc-footer _mt-8 _pt-8 _sticky _bottom-0 _flex _flex-col _items-start _gap-2 _pb-8 _-mx-1 _px-1"><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://mixpanel.com/get-support" target="_blank" rel="noreferrer">Question? Contact our Support Team</a><a class="nextra-focus _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" href="https://github.com/mixpanel/docs/tree/main/pages/docs/tracking-methods/id-management.mdx">Edit this page</a><button class="_transition _flex _items-center _gap-1.5 _opacity-0 _text-xs _font-medium _text-gray-600 dark:_text-gray-400 hover:_text-gray-800 dark:hover:_text-gray-200 contrast-more:_text-gray-700 contrast-more:dark:_text-gray-100" aria-hidden="true" type="button" disabled="" data-headlessui-state="disabled" data-disabled="">Scroll to top<svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="16" class="_-rotate-90 _border _rounded-full _border-current"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></nav><div id="reach-skip-nav"></div><article class="_w-full _break-words nextra-content _flex _min-h-[calc(100vh-var(--nextra-navbar-height))] _min-w-0 _justify-center _pb-8 _pr-[calc(env(safe-area-inset-right)-1.5rem)]"><main class="_w-full _min-w-0 _max-w-6xl _px-6 _pt-4 md:_px-12"><div class="nextra-breadcrumb _mt-1.5 _flex _items-center _gap-1 _overflow-hidden _text-sm _text-gray-500 dark:_text-gray-400 contrast-more:_text-current"><span class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis" title="Docs">Docs</span><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><a class="_whitespace-nowrap _transition-colors _min-w-6 _overflow-hidden _text-ellipsis nextra-focus _ring-inset hover:_text-gray-900 dark:hover:_text-gray-100" title="Tracking Methods" href="/docs/tracking-methods">Tracking Methods</a><svg viewBox="0 0 24 24" stroke="currentColor" fill="none" stroke-width="2" height="14" class="_shrink-0 rtl:_rotate-180"><path d="M9 5l7 7-7 7" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="_whitespace-nowrap _transition-colors _font-medium _text-gray-700 contrast-more:_font-bold contrast-more:_text-current dark:_text-gray-100 contrast-more:dark:_text-current" title="ID Management">ID Management</span></div><h1 class="_mt-2 _text-4xl _font-bold _tracking-tight _text-slate-900 dark:_text-slate-100">Identity Management Overview</h1> <div class="nextra-callout _overflow-x-auto _mt-6 _flex _rounded-lg _border _py-2 ltr:_pr-4 rtl:_pl-4 contrast-more:_border-current contrast-more:dark:_border-current _border-blue-200 _bg-blue-100 _text-blue-900 dark:_border-blue-200/30 dark:_bg-blue-900/30 dark:_text-blue-200"><div class="_select-none _text-xl ltr:_pl-3 ltr:_pr-2 rtl:_pr-3 rtl:_pl-2" style="font-family:"Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol""><svg viewBox="0 0 20 20" fill="currentColor" width="20" height="20" class="_mt-1"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 10a8 8 0 11-16 0 8 8 0 0116 0zm-7-4a1 1 0 11-2 0 1 1 0 012 0zM9 9a1 1 0 000 2v3a1 1 0 001 1h1a1 1 0 100-2v-3a1 1 0 00-1-1H9z"></path></svg></div><div class="_w-full _min-w-0 _leading-7"><p class="[&:not(:first-child)]:_mt-6 _leading-7">Already familiar with the concept of identity management? Click <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tracking-methods/id-management/identifying-users-simplified">here</a> for a detailed implementation guide for Mixpanel ID management.</p></div></div> <h2 id="overview" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Overview<a href="#overview" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Identity management is the process of assigning IDs and maintaining ID mappings to ensure data are attributed to your users accurately. Mixpanel uses the <strong>Distinct ID</strong> property to identify your users and determine their uniqueness.</p> <h2 id="distinct-id" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Distinct ID<a href="#distinct-id" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Distinct ID is Mixpanel’s identifier used to uniquely track a user in the system. Every event data and profile update sent to Mixpanel should have a distinct_id property associated with it (except in the case of preventing <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/debugging/distinct-id-limits">hot shards</a>). The Distinct ID value tells Mixpanel which user to attach your events and profile property updates.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">The purpose of Distinct ID is to provide a single, unified identifier for a user across devices and sessions. When two events have the same value of <code class="nextra-code" dir="ltr">distinct_id</code>, they are considered as being performed by one unique user. If the Distinct ID on two events are two different values, they will be considered as coming from two separate users.</p> <div class="nextra-callout _overflow-x-auto _mt-6 _flex _rounded-lg _border _py-2 ltr:_pr-4 rtl:_pl-4 contrast-more:_border-current contrast-more:dark:_border-current _border-yellow-100 _bg-yellow-50 _text-yellow-900 dark:_border-yellow-200/30 dark:_bg-yellow-700/30 dark:_text-yellow-200"><div class="_select-none _text-xl ltr:_pl-3 ltr:_pr-2 rtl:_pr-3 rtl:_pl-2" style="font-family:"Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"">⚠️</div><div class="_w-full _min-w-0 _leading-7"><p class="[&:not(:first-child)]:_mt-6 _leading-7">Note that the Distinct ID property is <code class="nextra-code" dir="ltr">distinct_id</code> for event payload, and <code class="nextra-code" dir="ltr">$distinct_id</code> for profile update payloads. Learn more about the <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/reference/import-events" target="_blank" rel="noreferrer">Import Events API</a> and <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://developer.mixpanel.com/reference/profile-set" target="_blank" rel="noreferrer">Engage API</a>.</p></div></div> <h3 id="role-of-distinct-id-in-mixpanel" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Role of Distinct ID in Mixpanel<a href="#role-of-distinct-id-in-mixpanel" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Below are examples of Distinct ID’s role in Mixpanel:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Insights report</strong> - Distinct IDs are used to determine uniqueness, which is crucial for aggregation methods like Uniques and Average per User.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Funnels report</strong> - Distinct IDs are used to follow a user through a conversion journey. If a user tracks events with inconsistent Distinct IDs between steps, they will be counted as a drop-off.</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>User report</strong> - Distinct IDs are used to index individual users. User Profiles with 2 different Distinct IDs from the same user would end up with 2 different profiles.</p> <h2 id="identity-management-in-action" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Identity Management in Action<a href="#identity-management-in-action" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Let’s walk through how identity management affects your implementation using an example flow. Imagine you have a product that can be accessed from a website and a mobile app:</p> <h3 id="without-id-management" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Without ID Management<a href="#without-id-management" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <img src="/no_id_management.png" alt="no_id_management" width="400"/> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">A user accesses your product on the website through a computer. The Javascript SDK automatically generates a Distinct ID for them, with the value of <code class="nextra-code" dir="ltr">123</code>.</li> <li class="_my-2">Later in the day, the same user accesses your product again, this time on their smartphone. The Android SDK automatically generates a Distinct ID for them, with the value of <code class="nextra-code" dir="ltr">ABC</code>.</li> <li class="_my-2">This single user would appear as two separate users in your Mixpanel project; once for their access through the website, and another for their access through your app.</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Without identity management, a user who accesses your product from multiple devices is incorrectly counted as two separate users.</p> <h3 id="with-id-management" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">With ID Management<a href="#with-id-management" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="with_id_management" loading="lazy" width="2864" height="480" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 40'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAABCAMAAADU3h9xAAAACVBMVEXs6ezj3uPd29163jsKAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAEUlEQVR4nGNgZGBiYGBgYAQAAB4ABfRMXX8AAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwith_id_management.5f90e9d2.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwith_id_management.5f90e9d2.png&w=3840&q=75"/></p> <ol class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-decimal ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">A user accesses your product on the website through a computer. The Javascript SDK automatically generates a Distinct ID for them, with the value of <code class="nextra-code" dir="ltr">123</code>.</li> <li class="_my-2">When the user registers for an account, your implementation makes an identify call, using their login <code class="nextra-code" dir="ltr">charlie</code> as the User ID. This triggers an ID merge, resulting in an ID cluster containing both <code class="nextra-code" dir="ltr">charlie</code> and <code class="nextra-code" dir="ltr">123</code>, which will map to the same user in Mixpanel.</li> <li class="_my-2">Later in the day, the same user accesses your product again, this time on their smartphone. The Android SDK automatically generates a Distinct ID for them, with the value of <code class="nextra-code" dir="ltr">ABC</code>.</li> <li class="_my-2">When the user logs in to your product using the account they registered earlier, your implementation calls identify again using the same User ID. This triggers another merge, adding <code class="nextra-code" dir="ltr">ABC</code> to the existing ID cluster. Now <code class="nextra-code" dir="ltr">ABC</code>, <code class="nextra-code" dir="ltr">123</code>, and <code class="nextra-code" dir="ltr">charlie</code> are all in one cluster and map to one user in Mixpanel.</li> </ol> <p class="[&:not(:first-child)]:_mt-6 _leading-7">With identity management, a user who accesses your product from multiple devices is accurately resolved to a single user.</p> <h2 id="identity-merge-apis" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-10 _border-b _pb-1 _text-3xl _border-neutral-200/70 contrast-more:_border-neutral-400 dark:_border-primary-100/10 contrast-more:dark:_border-neutral-400">Identity Merge APIs<a href="#identity-merge-apis" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h2> <div class="nextra-callout _overflow-x-auto _mt-6 _flex _rounded-lg _border _py-2 ltr:_pr-4 rtl:_pl-4 contrast-more:_border-current contrast-more:dark:_border-current _border-yellow-100 _bg-yellow-50 _text-yellow-900 dark:_border-yellow-200/30 dark:_bg-yellow-700/30 dark:_text-yellow-200"><div class="_select-none _text-xl ltr:_pl-3 ltr:_pr-2 rtl:_pr-3 rtl:_pl-2" style="font-family:"Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"">⚠️</div><div class="_w-full _min-w-0 _leading-7"><p class="[&:not(:first-child)]:_mt-6 _leading-7">You cannot switch between the two APIs if your project already contains data in it.</p></div></div> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Mixpanel supports 2 versions of the ID Merge API:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Simplified ID Merge</li> <li class="_my-2">Original ID Merge.</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Simplified ID Merge API is the default for new organizations created from April 2024. Although it is not directly possible to switch from Original ID Merge (for a project that already has data) to Simplified ID Merge, both APIs will remain supported.</p> <h3 id="switching-between-simplified-and-original-api" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Switching Between Simplified and Original API<a href="#switching-between-simplified-and-original-api" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">You can set the default Identity Merge API version for your projects in the Organization Settings:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Untitled" loading="lazy" width="2248" height="674" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 80'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAACCAMAAABSSm3fAAAACVBMVEX4+Pn+/v7r6+x8gbRDAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGNgYmBgYGRkZGQAMUAsAAB4AAzsBDpMAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fid-merge-org-settings.a917ad93.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fid-merge-org-settings.a917ad93.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">For new projects without any data in it, you can switch the Identity Merge API version for the project in the Project Settings:</p> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><img alt="Untitled" loading="lazy" width="2260" height="1056" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAABlBMVEX8/P329vaZjg37AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAGUlEQVR4nGNgZGBkYABhRkYQA8xmhLBhDAABMQARn+ogwgAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fid-merge-project-settings.2a4657ce.png&w=3840&q=75 1x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fid-merge-project-settings.2a4657ce.png&w=3840&q=75"/></p> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Once there are any data in your project, your Identity API version cannot be changed.</p> <div class="nextra-callout _overflow-x-auto _mt-6 _flex _rounded-lg _border _py-2 ltr:_pr-4 rtl:_pl-4 contrast-more:_border-current contrast-more:dark:_border-current _border-blue-200 _bg-blue-100 _text-blue-900 dark:_border-blue-200/30 dark:_bg-blue-900/30 dark:_text-blue-200"><div class="_select-none _text-xl ltr:_pl-3 ltr:_pr-2 rtl:_pr-3 rtl:_pl-2" style="font-family:"Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol""><svg viewBox="0 0 20 20" fill="currentColor" width="20" height="20" class="_mt-1"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 10a8 8 0 11-16 0 8 8 0 0116 0zm-7-4a1 1 0 11-2 0 1 1 0 012 0zM9 9a1 1 0 000 2v3a1 1 0 001 1h1a1 1 0 100-2v-3a1 1 0 00-1-1H9z"></path></svg></div><div class="_w-full _min-w-0 _leading-7"><p class="[&:not(:first-child)]:_mt-6 _leading-7">Learn more about migrating to Simplified API <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system">here</a>.</p></div></div> <h3 id="simplified-vs-original-api-key-differences" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Simplified vs Original API Key Differences<a href="#simplified-vs-original-api-key-differences" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Simplified API</strong></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Distinct IDs are determined using <code class="nextra-code" dir="ltr">$user_id</code>/<code class="nextra-code" dir="ltr">$device_id</code> in events.</li> <li class="_my-2">The <code class="nextra-code" dir="ltr">$user_id</code> is always set as the distinct_id for the user.</li> <li class="_my-2">There is no limit on the number of <code class="nextra-code" dir="ltr">$device_id</code>s that can be merged into a single <code class="nextra-code" dir="ltr">$user_id</code>.</li> <li class="_my-2">Any IDs in the cluster can be used for ingestion.</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7"><strong>Original API</strong></p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Distinct IDs are determined using the <code class="nextra-code" dir="ltr">$identify</code>, <code class="nextra-code" dir="ltr">$merge</code>, and <code class="nextra-code" dir="ltr">$create_alias</code> events.</li> <li class="_my-2">The distinct_id is automatically determined by Mixpanel using one of the IDs in the cluster and is not user-configurable. Any IDs in the cluster can be used for ingestion.</li> <li class="_my-2">There is a limit of 500 IDs that can be merged into a single ID cluster.</li> </ul> <h3 id="third-party-integration-support" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-2xl">Third-Party Integration Support<a href="#third-party-integration-support" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h3> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Customer Data Platform (CDP) integrations may require some configuration to work the Simplified API:</p> <ul class="[:is(ol,ul)_&]:_my-3 [&:not(:first-child)]:_mt-6 _list-disc ltr:_ml-6 rtl:_mr-6"> <li class="_my-2">Segment works out of the box with both the Simplified and Original APIs with no special configurations.</li> <li class="_my-2">Rudderstack has a <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://www.rudderstack.com/docs/destinations/streaming-destinations/mixpanel/#connection-settings" target="_blank" rel="noreferrer">connection setting</a> that should match the API version configured on your Mixpanel project.</li> <li class="_my-2">mParticle works out of the box with both the Original API, and the Simplified API; when using the Simplified API (for new projects) ensure the “Simplified ID Merge” option is checked in mParticle’s connection details</li> </ul> <p class="[&:not(:first-child)]:_mt-6 _leading-7">Most other integrations are unaffected by this API change. These integrations are not involved in identity management, they send data to the ID they are given and will work the same way on the Simplified API as they do on the Original API.</p> <h4 id="id-merge-not-enabled" class="_font-semibold _tracking-tight _text-slate-900 dark:_text-slate-100 _mt-8 _text-xl">ID Merge Not Enabled<a href="#id-merge-not-enabled" class="nextra-focus subheading-anchor" aria-label="Permalink for this section"></a></h4> <p class="[&:not(:first-child)]:_mt-6 _leading-7">If your project is not ID Merge enabled, please refer to <a class="nextra-focus _text-primary-600 _underline _decoration-from-font [text-underline-position:from-font]" href="https://github.com/mixpanel/docs/blob/main/legacy/aliases.md" target="_blank" rel="noreferrer">this documentation</a> for identity management using our legacy ID management version.</p><div class="_mt-16"></div><div class="_mb-8 _flex _items-center _border-t _pt-8 dark:_border-neutral-800 contrast-more:_border-neutral-400 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