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fullsize' ><div class='container av-section-cont-open' ><main role="main" itemprop="mainContentOfPage" class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11345'><div class='entry-content-wrapper clearfix'><section class='av_textblock_section av-11ox9kh-c5ace3faa260dcf5ac703afd5dcf9e2d ' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock' itemprop="text" ><h1>Knowledge</h1> <p>Check back here regularly as we share ideas for helping fundraising professionals <strong>create </strong>powerful marketing deliverables, <strong>deliver</strong> targeted communications, and build personalized <strong>experiences </strong>that connect with donors on a personal level.</p> </div></section> <div id="knowloedgeh3" data-slideshow-options="{"animation":"fade","autoplay":false,"loop_autoplay":"once","interval":5,"loop_manual":"manual-endless","autoplay_stopper":false,"noNavigation":false,"show_slide_delay":90}" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd avia-builder-el-1 el_after_av_textblock avia-builder-el-last av-slideshow-ui av-control-default av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless ' itemscope="itemscope" itemtype="https://schema.org/Blog" ><div class="avia-content-slider-inner"><div class="slide-entry-wrap"><article class='slide-entry flex_column post-entry post-entry-11827 slide-entry-overview slide-loop-1 slide-parity-odd av_one_third first real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/the-great-wealth-transfer-an-opportunity-for-nonprofits/' data-rel='slide-1' class='slide-image' title='The Great Wealth Transfer: An Opportunity for Nonprofits'><img fetchpriority="high" decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Photo-for-great-wealth-transfer-article-495x400.png" class="wp-image-11828 avia-img-lazy-loading-not-11828 attachment-portfolio size-portfolio wp-post-image" alt="Money changing hands" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/the-great-wealth-transfer-an-opportunity-for-nonprofits/' title='The Great Wealth Transfer: An Opportunity for Nonprofits'>The Great Wealth Transfer: An Opportunity for Nonprofits</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >As Baby Boomers pass on their assets to Millennials and Gen Z, an estimated $68 trillion will change hands over the next 25 years1. This monumental shift presents a unique and unprecedented opportunity for nonprofits to secure a brighter future. As…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-08-19T15:34:13-04:00" >August 19, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Photo-for-great-wealth-transfer-article.png</span> <span itemprop='height'>627</span> <span itemprop='width'>1200</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>Kelsey Davis</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>Kelsey Davis</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-08-19 15:34:13</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-08-19 15:34:13</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>The Great Wealth Transfer: An Opportunity for Nonprofits</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-11806 slide-entry-overview slide-loop-2 slide-parity-even av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/14-unique-donor-stewardship-ideas/' data-rel='slide-1' class='slide-image' title='14 Unique Donor Stewardship Ideas'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Photo-for-Stewardship-495x400.png" class="wp-image-11824 avia-img-lazy-loading-not-11824 attachment-portfolio size-portfolio wp-post-image" alt="" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/14-unique-donor-stewardship-ideas/' title='14 Unique Donor Stewardship Ideas'>14 Unique Donor Stewardship Ideas</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >Finding creative ways to stand out and engage donors can be a constant struggle for fundraising teams. While everyone is trying hard to ‘think outside the box,’ perhaps instead it is time to start thinking inside the envelope. Imagine…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-08-15T13:19:18-04:00" >August 15, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Photo-for-Stewardship.png</span> <span itemprop='height'>627</span> <span itemprop='width'>1200</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>Kelsey Davis</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>Kelsey Davis</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-08-15 13:19:18</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-09-18 15:40:59</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>14 Unique Donor Stewardship Ideas</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-11778 slide-entry-overview slide-loop-3 slide-parity-odd av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/tips-from-a-direct-mail-designer/' data-rel='slide-1' class='slide-image' title='Inside Creative: 5 Tips from a Direct Mail Designer'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/2024-Design-Tips-Header-495x400.png" class="wp-image-11779 avia-img-lazy-loading-not-11779 attachment-portfolio size-portfolio wp-post-image" alt="5 Tips from a Direct Mail Designer" srcset="https://www.bcgconnect.com/wp-content/uploads/2024-Design-Tips-Header-495x400.png 495w, https://www.bcgconnect.com/wp-content/uploads/2024-Design-Tips-Header-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" /><small class='avia-copyright'>2024 BCG Connect</small></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/tips-from-a-direct-mail-designer/' title='Inside Creative: 5 Tips from a Direct Mail Designer'>Inside Creative: 5 Tips from a Direct Mail Designer</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >BCG Connect Designers collaborate with academic institutions and nonprofit organizations from all over the country, creating a wide range of print and digital communications. We asked our Design Team to share some tips and suggestions for producing powerful content. </div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-06-17T12:01:51-04:00" >June 17, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2024-Design-Tips-Header.png</span> <span itemprop='height'>1580</span> <span itemprop='width'>4267</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-06-17 12:01:51</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-06-17 12:07:24</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>Inside Creative: 5 Tips from a Direct Mail Designer</span></span></span></article></div><div class="slide-entry-wrap"><article class='slide-entry flex_column post-entry post-entry-5830 slide-entry-overview slide-loop-4 slide-parity-odd av_one_third first real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/uglybetty/' data-rel='slide-1' class='slide-image' title='The Truth About Ugly Betty Campaigns'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College-495x400.png" class="wp-image-11745 avia-img-lazy-loading-not-11745 attachment-portfolio size-portfolio wp-post-image" alt="St. Joseph's College Ugly Betty Letter" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/uglybetty/' title='The Truth About Ugly Betty Campaigns'>The Truth About Ugly Betty Campaigns</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-06-06T09:22:42-04:00" >June 6, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College.png</span> <span itemprop='height'>630</span> <span itemprop='width'>883</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>Kelsey Davis</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>Kelsey Davis</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-06-06 09:22:42</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-06-13 11:58:25</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>The Truth About Ugly Betty Campaigns</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-11658 slide-entry-overview slide-loop-5 slide-parity-even av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/3-things-we-learned-from-the-2024-case-conference/' data-rel='slide-1' class='slide-image' title='3 Things We Learned from the 2024 Case D1 Conference'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/boston-massachusetts-usa-cityscape-2023-11-27-04-55-22-utc-495x400.jpg" class="wp-image-11659 avia-img-lazy-loading-not-11659 attachment-portfolio size-portfolio wp-post-image" alt="City of Boston, MA" srcset="https://www.bcgconnect.com/wp-content/uploads/boston-massachusetts-usa-cityscape-2023-11-27-04-55-22-utc-495x400.jpg 495w, https://www.bcgconnect.com/wp-content/uploads/boston-massachusetts-usa-cityscape-2023-11-27-04-55-22-utc-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/3-things-we-learned-from-the-2024-case-conference/' title='3 Things We Learned from the 2024 Case D1 Conference'>3 Things We Learned from the 2024 Case D1 Conference</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >On March 13 – 15, 2024, CASE members gathered for the District 1 Annual Conference in Boston, and we were there. Here are three things we learned from a fascinating group of thought leaders in academic philanthropy:</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-03-18T20:01:41-04:00" >March 18, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/boston-massachusetts-usa-cityscape-2023-11-27-04-55-22-utc-scaled.jpg</span> <span itemprop='height'>1709</span> <span itemprop='width'>2560</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-03-18 20:01:41</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-03-21 14:11:55</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>3 Things We Learned from the 2024 Case D1 Conference</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-11579 slide-entry-overview slide-loop-6 slide-parity-odd av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/bcg-connect-expands-operations-with-new-manufacturing-facility/' data-rel='slide-1' class='slide-image' title='BCG Connect expands operations with new office and production facility'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/BCG-Connect-1200-x-1200-495x400.jpg" class="wp-image-11580 avia-img-lazy-loading-not-11580 attachment-portfolio size-portfolio wp-post-image" alt="BCG Connect | Creative Marketing for Fundraisers" srcset="https://www.bcgconnect.com/wp-content/uploads/BCG-Connect-1200-x-1200-495x400.jpg 495w, https://www.bcgconnect.com/wp-content/uploads/BCG-Connect-1200-x-1200-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/news/" rel="tag">News</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/bcg-connect-expands-operations-with-new-manufacturing-facility/' title='BCG Connect expands operations with new office and production facility'>BCG Connect expands operations with new office and production facility</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >BCG Connect continues to grow and expand its operations. We are pleased to announce the successful transition to a new corporate office and manufacturing facility in Wilmington, Massachusetts. The new, 16,000-square foot space serves as…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2024-01-22T11:33:56-05:00" >January 22, 2024</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/BCG-Connect-1200-x-1200.jpg</span> <span itemprop='height'>1200</span> <span itemprop='width'>1200</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2024-01-22 11:33:56</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-01-22 11:34:43</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>BCG Connect expands operations with new office and production facility</span></span></span></article></div><div class="slide-entry-wrap"><article class='slide-entry flex_column post-entry post-entry-11546 slide-entry-overview slide-loop-7 slide-parity-odd av_one_third first real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/building-partnerships-for-greater-impact/' data-rel='slide-1' class='slide-image' title='Building Partnerships for Greater Impact'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Friends-Boston_Featured-Image_2023-Article-1280x720-1-495x400.png" class="wp-image-11560 avia-img-lazy-loading-not-11560 attachment-portfolio size-portfolio wp-post-image" alt="Friends of the Children -Boston Achievers and Mentors" srcset="https://www.bcgconnect.com/wp-content/uploads/Friends-Boston_Featured-Image_2023-Article-1280x720-1-495x400.png 495w, https://www.bcgconnect.com/wp-content/uploads/Friends-Boston_Featured-Image_2023-Article-1280x720-1-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" /><small class='avia-copyright'>Friends of the Children - Boston</small></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/building-partnerships-for-greater-impact/' title='Building Partnerships for Greater Impact'>Building Partnerships for Greater Impact</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >There is a famous African proverb that says, “if you want to go fast, go alone, but if you want to go far, go together.” Creating partnerships with trusted organizations and peers can help nonprofit organizations go further and have a more lasting, sustainable impact.</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2023-10-24T17:37:21-04:00" >October 24, 2023</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Friends-Boston_Featured-Image_2023-Article-1280x720-1.png</span> <span itemprop='height'>720</span> <span itemprop='width'>1280</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2023-10-24 17:37:21</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2023-10-26 10:31:06</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>Building Partnerships for Greater Impact</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-9568 slide-entry-overview slide-loop-8 slide-parity-even av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/case-for-direct-mail/' data-rel='slide-1' class='slide-image' title='11 Reasons Direct Mail works for Nonprofits'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Mailbox-2-495x400.png" class="wp-image-9569 avia-img-lazy-loading-not-9569 attachment-portfolio size-portfolio wp-post-image" alt="Direct Mail" srcset="https://www.bcgconnect.com/wp-content/uploads/Mailbox-2-495x400.png 495w, https://www.bcgconnect.com/wp-content/uploads/Mailbox-2-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/case-for-direct-mail/' title='11 Reasons Direct Mail works for Nonprofits'>11 Reasons Direct Mail works for Nonprofits</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics. There…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2022-09-26T12:14:51-04:00" >September 26, 2022</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Mailbox-2.png</span> <span itemprop='height'>1200</span> <span itemprop='width'>1200</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2022-09-26 12:14:51</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2023-05-09 16:46:44</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>11 Reasons Direct Mail works for Nonprofits</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-10755 slide-entry-overview slide-loop-9 slide-parity-odd av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/self-mailers-vs-letters-why-choose/' data-rel='slide-1' class='slide-image' title='Self-mailer vs. a Letter: Why choose?'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/AdobeStock_359147281-495x400.jpeg" class="wp-image-10762 avia-img-lazy-loading-not-10762 attachment-portfolio size-portfolio wp-post-image" alt="stack of letters" srcset="https://www.bcgconnect.com/wp-content/uploads/AdobeStock_359147281-495x400.jpeg 495w, https://www.bcgconnect.com/wp-content/uploads/AdobeStock_359147281-845x684.jpeg 845w" sizes="(max-width: 495px) 100vw, 495px" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/self-mailers-vs-letters-why-choose/' title='Self-mailer vs. a Letter: Why choose?'>Self-mailer vs. a Letter: Why choose?</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >Ahh, the infamous question: self-mailers vs. letters for your next appeal? Self Mailers vs Letters - Which is best for you? Direct mail formats should be more strategic than just following personal preferences. Meanwhile, it's visible,…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2022-08-29T10:14:33-04:00" >August 29, 2022</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/AdobeStock_359147281-scaled.jpeg</span> <span itemprop='height'>1677</span> <span itemprop='width'>2560</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2022-08-29 10:14:33</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2023-05-09 16:47:25</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>Self-mailer vs. a Letter: Why choose?</span></span></span></article></div><div class="slide-entry-wrap"><article class='slide-entry flex_column post-entry post-entry-10737 slide-entry-overview slide-loop-10 slide-parity-odd av_one_third first real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/data-management-empowering-communications/' data-rel='slide-1' class='slide-image' title='Data Management: Empowering Communications'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Data-Management-3-495x400.png" class="wp-image-10738 avia-img-lazy-loading-not-10738 attachment-portfolio size-portfolio wp-post-image" alt="Data on a person" srcset="https://www.bcgconnect.com/wp-content/uploads/Data-Management-3-495x400.png 495w, https://www.bcgconnect.com/wp-content/uploads/Data-Management-3-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/data-management-empowering-communications/' title='Data Management: Empowering Communications'>Data Management: Empowering Communications</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >That's a bold statement: "empower your communications through data management." After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable. While it isn't always the most…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2022-08-16T10:17:59-04:00" >August 16, 2022</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Data-Management-3.png</span> <span itemprop='height'>1260</span> <span itemprop='width'>2240</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>BCG Staff Writer</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>BCG Staff Writer</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2022-08-16 10:17:59</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2023-05-09 16:47:55</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>Data Management: Empowering Communications</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-10673 slide-entry-overview slide-loop-11 slide-parity-even av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/direct-mail-statistics/' data-rel='slide-1' class='slide-image' title='5 Statistics to guide your direct marketing planning'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Statistics-blog-495x400.png" class="wp-image-10674 avia-img-lazy-loading-not-10674 attachment-portfolio size-portfolio wp-post-image" alt="Direct Mail statistics" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/direct-mail-statistics/' title='5 Statistics to guide your direct marketing planning'>5 Statistics to guide your direct marketing planning</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and…</div></div><footer class="entry-footer"><div class="slide-meta"><time class='slide-meta-time updated' itemprop="datePublished" datetime="2022-08-01T15:26:04-04:00" >August 1, 2022</time></div></footer><span class='hidden'> <span class='av-structured-data' itemprop="image" itemscope="itemscope" itemtype="https://schema.org/ImageObject" > <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/Statistics-blog.png</span> <span itemprop='height'>500</span> <span itemprop='width'>750</span> </span> <span class='av-structured-data' itemprop="publisher" itemtype="https://schema.org/Organization" itemscope="itemscope" > <span itemprop='name'>Kelsey Davis</span> <span itemprop='logo' itemscope itemtype='https://schema.org/ImageObject'> <span itemprop='url'>https://www.bcgconnect.com/wp-content/uploads/2023-BCG-Creative-Marketing-horz-01-300x108.png</span> </span> </span><span class='av-structured-data' itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person" ><span itemprop='name'>Kelsey Davis</span></span><span class='av-structured-data' itemprop="datePublished" datetime="2023-05-13T12:41:47-04:00" >2022-08-01 15:26:04</span><span class='av-structured-data' itemprop="dateModified" itemtype="https://schema.org/dateModified" >2024-06-04 15:54:12</span><span class='av-structured-data' itemprop="mainEntityOfPage" itemtype="https://schema.org/mainEntityOfPage" ><span itemprop='name'>5 Statistics to guide your direct marketing planning</span></span></span></article><article class='slide-entry flex_column post-entry post-entry-10619 slide-entry-overview slide-loop-12 slide-parity-odd post-entry-last av_one_third real-thumbnail posttype-post post-format-standard' itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><a href='https://www.bcgconnect.com/appeal-design-options/' data-rel='slide-1' class='slide-image' title='5 Tips to planning your next appeal around budget limitations'><img decoding="async" width="495" height="400" src="https://www.bcgconnect.com/wp-content/uploads/Appeal-Design-Options-495x400.png" class="wp-image-10621 avia-img-lazy-loading-not-10621 attachment-portfolio size-portfolio wp-post-image" alt="Options for Appeal Design" /></a><div class="slide-content"><header class="entry-content-header"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a> </span><h3 class='slide-entry-title entry-title ' itemprop="headline" ><a href='https://www.bcgconnect.com/appeal-design-options/' title='5 Tips to planning your next appeal around budget limitations'>5 Tips to planning your next appeal around budget limitations</a></h3><span class="av-vertical-delimiter"></span></header><div class='slide-entry-excerpt entry-content' itemprop="text" >Designing a direct mail appeal is a tricky process. 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