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#casestudy_mobile { display:block !important;} #casestudy_desktop { display:none !important; } } @media (min-width: 991px) { #casestudy_mobile { display:none !important;} #casestudy_desktop { display:block !important; } } </style></html><div class="_ace7" style="background:#F6F6F6;"><div class="_902j"><div class="_902a"><div class="_902c"><div style="height:200px" class="" id="u_0_g_Hf"></div><div class="_6uo3 _370e _370j _370k"><div class="_4v7s _6u4h" style=""></div><div class="_4v8b _6u4h" style=""><div style="height:40px" class="" id="u_0_h_qm"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdx _8xdr _8-tb _8yp1 _8zg0 _93o0 _8xdh _8zge" style="">獲取顧客</h2><div style="height:10px" class="" id="u_0_i_Q3"></div><div class="_ace7" style="max-width:350px"><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xds _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_j_Td">開發潛在顧客</h1><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93o0 _8zg0 _9ao6">Messenger 讓潛在顧客能夠隨時隨地輕鬆聯絡您的企業。</p></div></div></div><div style="height:200px" class="" id="u_0_k_jr"></div></div></div><div class="_902b"><div class="_902d"><div class="_9029" id="u_0_l_jL"><div class="_3rh7"><div class="_1c_u" id="u_0_m_lg"><div class="_53j5 _37u6 _9kkd" style="padding-bottom:50.00%;" tabindex="0" id="u_0_n_nf"><video muted="1" height="360" width="720" preload="metadata" style="" class="_ox1 _21y0" data-video-width="720" data-video-height="360" id="u_0_o_tC"></video><div class="_m54 _1jto _3htz" id="u_0_p_Aw"><img class="_1445 _4ndd img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" style="background-image: url('https\3a //scontent-hkg4-2.xx.fbcdn.net/v/t15.13418-10/174782998_950026259114879_7238012518462184070_n.jpg?stp\3d dst-jpg_p720x720_tt6\26 _nc_cat\3d 111\26 ccb\3d 1-7\26 _nc_sid\3d 1727f7\26 _nc_ohc\3d mchiO7onPowQ7kNvgHRPSx7\26 _nc_zt\3d 23\26 _nc_ht\3d scontent-hkg4-2.xx\26 _nc_gid\3d ABboA3defEzUqeh0EpQ6E7o\26 oh\3d 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data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_ace7" id="messenger_bodywidth"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div style="height:70px" class="" id="u_0_w_7V"></div><div class="_6uo3 _370e _370j _370k"><div class="_4v84 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="">便利體驗</h3><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93o0 _8zg0 _9ao6"><a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/send-messages/quick-replies/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">快速回覆</a>和<a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/send-messages/templates/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">訊息範本</a>等對話元素有助於顧客與您的企業建立聯繫。 </p></div><div class="_4v7s _6u4h" style=""><div style="height:40px" class="" id="u_0_x_hw"></div></div><div class="_4v84 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="">相容性</h3><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93o0 _8zg0 _9ao6"> 在 Messenger 中擷取的潛在顧客數據可整合至現有解決方案中，例如顧客關係管理或即時聊天服務供應商。 </p></div><div class="_4v7s _6u4h" style=""><div style="height:40px" class="" id="u_0_y_+W"></div></div><div class="_4v84 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="">持續性</h3><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93o0 _8zg0 _9ao6"> Messenger 對話串可跨平台和跨裝置持續展開。無需切換渠道，即可直接在 Messenger 中繼續培養潛在顧客。 </p></div><div class="_4v7s _6u4h" style=""><div style="height:40px" class="" id="u_0_z_Db"></div></div></div></div><div style="height:60px" class="" id="u_0_10_xu"></div></div></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_91r0" style="position: relative"><div style="height:80px" class="" id="u_0_11_Bz"></div><div class="_910z"><div class="_910-"><div class="_9117"><div class="_6uo3 _370e _370j _370k"><div class="_4v8f _6u4h" style=""><div style="height:0px" class="" id="u_0_12_qk"></div><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/93864585_261114684920990_5679699000299618304_n.png?_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=QAo-bVjCkccQ7kNvgEkpg3t&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYBZ20KB-wp2PAV62jeE3DqMKBseMvKkGpunyesfSCsY7g&oe=675C117B" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_13_6b"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="" id="u_0_14_ih">在 Messenger 中開發潛在顧客</h2><div style="height:40px" class="" id="u_0_15_Q9"></div></div></div></div></div><div class="_910_" id="u_0_16_Yx"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/98731680_180798286494600_1596696311816519680_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=05Cv-2tCDyUQ7kNvgHny1bY&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCLla0cg3wew6Tb7shLIh-K8N7pIhgwYwRin63ZGyzicQ&oe=675C1C48" width="550" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_9110 _941v"><div class="_9112"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/98731680_180798286494600_1596696311816519680_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=05Cv-2tCDyUQ7kNvgHny1bY&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCLla0cg3wew6Tb7shLIh-K8N7pIhgwYwRin63ZGyzicQ&oe=675C1C48" width="550" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" id="u_0_17_IH" /></div><div class="_911a"><div class="_9113 _9114"><div class="_6uo3 _370j _370k"><div class="_4v82 _6u4h" style=""><p style=" font-size:42px; margin-bottom:30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">+12%</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">使用 Messenger 完成報價程序的用戶數量比使用公司網站的多 12%</p></div><div class="_6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/99119077_328580311443339_5655971079810711552_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=4eHzZkU60a0Q7kNvgGQC7I1&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYABVfq_zI-WUok6snPey-Hlu8WnqDNaL4uAJdfZkQ1ifA&oe=675BFD96" width="100px" height="10" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v82 _6u4h" style=""><p style=" font-size:42px; margin-bottom:30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">-23%</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">與其他數碼平台的廣告相比，開發每個潛在顧客的成本低了 23%</p></div><div class="_4v7t _6u4h" style=""></div></div><div class="_6uo3 _370e _370j _370k"><div class="_4v8c _6u4h" style=""><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">Haven Life 是一間人壽保險公司，為用戶提供一個報價工具，以便在購買保單前估算費率，一切均透過 Messenger 完成。</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">為了大規模地與潛在顧客建立聯繫，Haven Life 運用類似廣告受眾等 Facebook 目標指定工具，在 Messenger 中建立可自動開發潛在顧客的廣告。透過反覆總結經驗，他們找出了用戶最喜歡的互動元素，然後訂製整個宣傳活動的廣告創意，從而獲取更好的成效。</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">經過為期一個月的宣傳活動後，Haven Life 獲得了極具價值的洞察報告和分析數據。他們取得了顯著的成效，其中與其他數碼平台的廣告相比，開發每個潛在顧客的成本變得更低了。</p></div></div></div><div class="_9111"><a href="/products/messenger/solutions/#lead-generation" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="generating leads in messenger | see lead generation solutions " data-ms="{"creative":"button","creative_detail":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[1]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[1]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">查看開發潛在顧客的解決方案</div></div></div></a></div></div></div></div><div style="height:50px" class="" id="u_0_18_1g"></div><div class="_910z"><div class="_910-"></div><div class="_910_" id="u_0_19_sX"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/119973056_322638712359868_3668831896017090834_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=_iQPYCKEh6AQ7kNvgGdY4WK&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYBJLqqLtvyNrBPCbnWfrht7zojwn154Qb-aphK90W9NZA&oe=675C16CC" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_9110 _941w"><div class="_9112"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/119973056_322638712359868_3668831896017090834_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=_iQPYCKEh6AQ7kNvgGdY4WK&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYBJLqqLtvyNrBPCbnWfrht7zojwn154Qb-aphK90W9NZA&oe=675C16CC" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" id="u_0_1a_EO" /></div><div class="_911a"><div class="_9113"><div class="_6uo3 _370e _370j _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_1b_d4"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="" id="u_0_1c_QT">透過廣告開發潛在顧客</h2><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">使用廣告管理員為 Messenger 建立簡單的潛在顧客開發流程。</p></div></div><div class="_90xr" style=""><div class="_90xs"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">Low effort</div></div><div class="_90xt"><div class="_90xu _90xv" style=""></div><div class="_90xu" style=""></div><div class="_90xu" style=""></div></div></div><div style="height:30px" class="" id="u_0_1d_ga"></div></div><div class="_9111"><a href="https://www.facebook.com/business/help/734075733714274?id=371525583593535" class="_928p _928m _90v1" target="_blank" data-interaction-identifier="devsite_trackable_element" data-click-value="generate leads with ads | begin generating leads with ads" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[2]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[2]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">開始刊登廣告以開發潛在顧客</div></div></div></a></div></div></div></div><div style="height:60px" class="" id="u_0_1e_WC"></div><div class="_910z"><div class="_910-"></div><div class="_910_" id="u_0_1f_zv"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/120153382_980970732326027_2969684802236093860_n.png?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=IKPojAFYZloQ7kNvgGVSC8u&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCRINYnHsytaNNP_Ecfnxs3F0clbnzC4cPXYD5sCVc-rA&oe=675C0561" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_9110 _941v"><div class="_9112"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/120153382_980970732326027_2969684802236093860_n.png?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=IKPojAFYZloQ7kNvgGVSC8u&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCRINYnHsytaNNP_Ecfnxs3F0clbnzC4cPXYD5sCVc-rA&oe=675C0561" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" id="u_0_1g_R3" /></div><div class="_911a"><div class="_9113"><div class="_6uo3 _370e _370j _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_1h_K6"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="" id="u_0_1i_Et">使用廣告重新吸引顧客</h2><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">透過我們的廣告產品，引導顧客使用 Messenger 體驗。</p></div></div><div class="_90xr" style=""><div class="_90xs"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">Low effort</div></div><div class="_90xt"><div class="_90xu _90xv" style=""></div><div class="_90xu" style=""></div><div class="_90xu" style=""></div></div></div><div style="height:30px" class="" id="u_0_1j_X+"></div></div><div class="_9111"><a href="https://www.facebook.com/business/partner-directory/search?solution_type=messaging" class="_928p _928m _90v1" target="_blank" data-interaction-identifier="devsite_trackable_element" data-click-value="re-engage your customers using ads | partner directory" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[3]\/call-to-action[1]&device_type=desktop","create_type":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[3]\/call-to-action[1]","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">合作夥伴名錄</div></div></div></a><a href="/docs/messenger-platform/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="re-engage your customers using ads | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[3]\/call-to-action[2]&device_type=desktop","create_type":"\/developer-v2\/div[2]\/section\/case-study-section\/case-study[3]\/call-to-action[2]","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">開始建立</div></div></div></a></div></div></div></div></div></div></div><div style="height:80px" class="" id="u_0_1k_WJ"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1l_bU"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_91r0" style="position: relative"><div class="_910z"><div class="_910-"><div class="_9117"><div class="_6uo3 _370e _370j _370k"><div class="_4v8f _6u4h" style=""><div style="height:0px" class="" id="u_0_1m_Ph"></div><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/98000968_930592290703797_1944990465572995072_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=pb4yLTwM5hMQ7kNvgH-OI2l&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYA6_LmA7mUKFi2Q2WqUwsS6I0mXU-sJL57_0R-6S4poYg&oe=675BFE7B" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="" id="u_0_1n_iC">使用 Messenger 提高潛在顧客品質</h2><div style="height:40px" class="" id="u_0_1o_ri"></div></div></div></div></div><div class="_910_" id="u_0_1p_X5"><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/96821296_277441253298812_652503715214786560_n.png?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=NFee2lpky5oQ7kNvgGfawdO&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYDoDrUe4z6Ij2sC7-HffEqmJOi3iAoW_HoZQASX0wyf9Q&oe=675C13B0" width="550" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_9110 _941v"><div class="_9112"><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/96821296_277441253298812_652503715214786560_n.png?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=NFee2lpky5oQ7kNvgGfawdO&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYDoDrUe4z6Ij2sC7-HffEqmJOi3iAoW_HoZQASX0wyf9Q&oe=675C13B0" width="550" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" id="u_0_1q_4j" /></div><div class="_911a"><div class="_9113 _9114"><div class="_6uo3 _370j _370k"><div class="_4v81 _6u4h" style=""><div style="height:20px" class="" id="u_0_1r_+p"></div><p style=" font-size:32px; margin-bottom:20px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">+42%</p><p style=" font-size:14px; line-height:18px;" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">優質潛在顧客數量比其他數碼平台多 42%</p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v81 _6u4h" style=""><div style="height:20px" class="" id="u_0_1s_NS"></div><p style=" font-size:32px; margin-bottom:20px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">59.7%</p><p style=" font-size:14px; line-height:18px;" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">59.7% 的 Facebook 潛在顧客均為優質潛在顧客，遠勝所有其他渠道</p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v81 _6u4h" style=""><div style="height:20px" class="" id="u_0_1t_jl"></div><p style=" font-size:32px; margin-bottom:20px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">+21%</p><p style=" font-size:14px; line-height:18px;" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">售後服務比其他渠道增加了 21%</p></div></div><div class="_6uo3 _370e _370j _370k"><div class="_4v8c _6u4h" style=""><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">為了透過有創意的方式吸引合適的顧客，Audi Taiwan 決定探索點擊 Messenger 廣告。Audi Taiwan 開發了一系列影片廣告，其中加入了一個明確的呼籲字句按鈕，以便用戶啟動 Messenger 對話。</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">當用戶點擊此按鈕後，他們便可以透過 Audi Mobile 助理進一步了解出售的車輛，以及輕鬆預約試駕，而不必打電話或傳送電郵。</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">在其媒體代理商 PHD 的幫助下，Audi Taiwan 得以向有興趣購車的用戶展示其廣告。此外，品牌亦向自訂廣告受眾刊登廣告，這些受眾包括曾讚好其 Facebook 專頁的用戶，以及曾觀看其推廣影片的用戶。之後，Audi Taiwan 便根據曾觀看影片廣告的用戶建立類似廣告受眾，從而接觸更多潛在顧客。</p><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">Audi Taiwan 以 Messenger 作為溝通途徑，有效地與有興趣購車的用戶建立聯繫、與用戶展開關於汽車的對話，並為潛在顧客提供優化流暢的流動裝置體驗，從而使優質潛在顧客數量比其他數碼平台多 42%。</p></div></div></div><div class="_9111"><a href="/products/messenger/solutions/#lead-generation" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="increasing lead quality by using messenger | see lead generation solutions" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[1]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[1]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">查看開發潛在顧客的解決方案</div></div></div></a></div></div></div></div><div style="height:30px" class="" id="u_0_1u_Ul"></div><div class="_910z"><div class="_910-"></div><div class="_910_" id="u_0_1v_So"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/121217616_3464700810234582_2872813453774292683_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=Qq8x3VFLFb0Q7kNvgETCfG0&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYA-8f08ll9lcGcdytdc3Ggva32Y3hMOoiFKFoRostbZcQ&oe=675C1DDA" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_9110 _941w"><div class="_9112"><img class="_6voz _7f2d _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/121217616_3464700810234582_2872813453774292683_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=Qq8x3VFLFb0Q7kNvgETCfG0&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYA-8f08ll9lcGcdytdc3Ggva32Y3hMOoiFKFoRostbZcQ&oe=675C1DDA" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" id="u_0_1w_J/" /></div><div class="_911a"><div class="_9113"><div class="_6uo3 _370e _370j _370k"><div class="_4v8d _6u4h" style=""><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="" id="u_0_1x_92">Messenger 入口點</h2><p style="" class="_8zym _8xdr _8-tb _8xd- _8yp1 _93n_ _8zf- _9ao6">顧客可以使用多個入口點獲取 Messenger 體驗，其中包括網站附加程式、您的 Facebook 專頁、點擊 Messenger 廣告和 m.me link。</p></div></div><div class="_90xr" style=""><div class="_90xs"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">Low effort</div></div><div class="_90xt"><div class="_90xu _90xv" style=""></div><div class="_90xu" style=""></div><div class="_90xu" style=""></div></div></div><div style="height:30px" class="" id="u_0_1y_/6"></div></div><div class="_9111"><a href="https://www.facebook.com/business/partner-directory/search?solution_type=messaging" class="_928p _928m _90v1" target="_blank" data-interaction-identifier="devsite_trackable_element" data-click-value="messenger entry points | partner directory" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[2]\/call-to-action[1]&device_type=desktop","create_type":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[2]\/call-to-action[1]","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">合作夥伴名錄</div></div></div></a><a href="/docs/messenger-platform/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="messenger entry points | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[2]\/call-to-action[2]&device_type=desktop","create_type":"\/developer-v2\/section[2]\/div\/section\/case-study-section\/case-study[2]\/call-to-action[2]","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">開始建立</div></div></div></a></div></div></div></div></div></div></div><div style="height:50px" class="" id="u_0_1z_8x"></div></div><div style="height:60px" class="" id="u_0_20_8x"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_ace7" style="max-width:600px;"><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_21_mA">如何透過 Messenger 和顧客聯繫交流</h3></div><div style="height:45px" class="" id="u_0_22_cS"></div><div class="_6uo3 _370e _370j _370k"><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><div class="_ace7" style="padding:5px;"><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/186027431_505379867485263_370023659573496327_n.svg?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=OLrIHsRMnp4Q7kNvgFK5X6C&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYAZhZxOE1ojS0m3hkimLjJou39fmGTmRQiQCclQNudx0Q&oe=675C12FD" width="43px" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div><div style="height:10px" class="" id="u_0_23_/w"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_24_Vf">Instagram</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6"><a class="_8xd- _9ao6 _8zgc" href="/products/messenger/messenger-api-instagram/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">在 Instagram</a> 上回應顧客在限時動態回覆、留言和帖子訊息中提出的商品查詢。 </p></div><div class="_4v7s _6u4h" style=""><div style="height:30px" class="" id="u_0_25_me"></div></div><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/92140671_262482458249373_3342185559375216640_n.png?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=_nX4u6xiiZoQ7kNvgG62BWV&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCz7wKb6idl7fsuAfvdfaUUrrdTKYtJZzWQ8TXPrMC8fA&oe=675BED5E" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:10px" class="" id="u_0_26_ew"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_27_kY">洽談附加程式</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6"><a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/discovery/customer-chat-plugin/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">Facebook 洽談附加程式</a>可讓用戶在瀏覽您的網站時輕鬆與您的企業展開對話。</p></div><div class="_4v7s _6u4h" style=""><div style="height:30px" class="" id="u_0_28_vo"></div></div><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/98338335_703329237089632_503981057469579264_n.png?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=sHOKarbSYMkQ7kNvgGEq0KO&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYAktY7UPPU4tIttyYTCyMI3gq2rwBszdAKDIOSP2dpjiA&oe=675BF22E" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:10px" class="" id="u_0_29_SB"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2a_Oy">Facebook 專頁</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6">在專頁或專頁帖子新增<a class="_8xd- _9ao6 _8zgc" href="https://www.facebook.com/help/977869848936797" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">「傳送訊息」</a>呼籲字句按鈕，協助用戶輕鬆與您聯繫。</p></div><div class="_4v7s _6u4h" style=""></div></div></div></div><div style="height:40px" class="" id="u_0_2b_RG"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _370k"><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/99301634_176750273663731_4530152365029851136_n.png?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=3s8llsIiTxMQ7kNvgEIKW5i&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYAnP2SSlgqvNpkVL3LJahUEVthcXr_uwlvrgz37iZuJpg&oe=675C000F" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:12px" class="" id="u_0_2c_tg"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2d_S4">Messenger 發訊廣告</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6">運用 Messenger 發訊<a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/discovery/ctm-ads/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">廣告</a>大規模展開對話。</p></div><div class="_4v7s _6u4h" style=""><div style="height:30px" class="" id="u_0_2e_mO"></div></div><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/100393556_202551127378307_4922872432135503872_n.png?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=hg2shVmO07oQ7kNvgFUPONf&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYAcobn2BmVW9U6uSEJoX_wpd8FdG38fbmcPq7JBBUJWVQ&oe=675C1829" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:10px" class="" id="u_0_2f_vs"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2g_DF">m.me 連結</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6">您可以在<a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/discovery/m-me-links/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">電郵、訊息、社群媒體帖子和其他渠道</a>新增超連結，與用戶展開對話。</p></div><div class="_4v7s _6u4h" style=""><div style="height:30px" class="" id="u_0_2h_0c"></div></div><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/122783925_398382487856101_7197726117772036086_n.png?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=jhom7UTuFucQ7kNvgGO-NHJ&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCyL6tlkLDU_CyRU0MGenRlcFsfaV8DlXm8amr3Q5aOvQ&oe=675BE931" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:10px" class="" id="u_0_2i_3h"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2j_ri">QR 碼</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6"><a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/discovery/m-me-links#qr_codes/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">QR 碼</a>可讓用戶透過實體渠道（例如：店內招牌、商品包裝、直郵廣告）輕鬆地在 Messenger 上展開對話。</p></div><div class="_4v7s _6u4h" style=""></div></div></div></div><div style="height:40px" class="" id="u_0_2k_+J"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _370k"><div class="_4v84 _6u4h" style=""><div class="_ace7" id="icons_mobile_cases"><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/100106077_541704726522017_1644417079262052352_n.png?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=XjYS4KtaPnYQ7kNvgFn_gDm&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYBPMwQfeMQ9t_dvkHLlaovUf30yW3EAcdjYIb9UlHmrcw&oe=675C013D" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div style="height:10px" class="" id="u_0_2l_Qg"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2m_4g">其他使用案例</h4><p style=" font-size:16px; margin-top:5px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93o0 _8zg0 _9ao6">進一步了解如何在 Messenger 上<a class="_8xd- _9ao6 _8zgc" href="/docs/messenger-platform/introduction/entry-points/" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">展開對話</a>。</p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v84 _6u4h" style=""></div><div class="_4v7s _6u4h" style=""></div><div class="_4v84 _6u4h" style=""></div><div class="_4v7s _6u4h" style=""></div></div></div></div><div style="height:60px" class="" id="u_0_2n_lK"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; border: solid 1px #F0F0F0; border-width: 1px 0 1px 0;"><div class="_6uo3 _370e _370j _370k"><div class="_4v8c _6u4h" style=""><div style="height:60px" class="" id="u_0_2o_wu"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><div class="_ace7" style="width:283px; height:167px; margin:20px auto 0 auto;"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/120061731_664568251089573_8343141882472022836_n.png?_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=lUmF8NSuN2UQ7kNvgHfMvGu&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYBYR8ZEoJMKTTcO1ypDezL733N4xjCC-nQoElh_eH_Fng&oe=675C11F3" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div><div class="_4v7s _6u4h" style=""></div><div class="__ik _6u4h" style=""><div style="height:50px" class="" id="u_0_2p_K0"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdx _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_2q_R3">商務功能</h4><div style="height:20px" class="" id="u_0_2r_cJ"></div><a href="/products/messenger/commerce/" class="_928p _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="commerce | learn more" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section[3]\/div\/row\/column[1]\/section\/row\/column[3]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section[3]\/div\/row\/column[1]\/section\/row\/column[3]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#232323"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">了解詳情</div></div></div></a><div style="height:0px" class="" id="u_0_2s_gZ"></div></div></div></div><div style="height:20px" class="" id="u_0_2t_en"></div></div><div class="_4v7s _6u4h" style=""><div class="_ace7" id="tablet_hide" style="border: solid 1px #F0F0F0; border-width: 0 1px 0 0; height:390px; display_block;"></div><div class="_ace7" id="tablet_show" style="border: solid 1px #F0F0F0; border-width: 1px 0 1px 0; margin:0 -40px;"></div></div><div class="_4v8d _6u4h" style=""><div style="height:60px" class="" id="u_0_2u_Ve"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><div class="_ace7" style="width:292px; height:235px; margin:0px auto 0 auto;"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/120058753_2426284830998805_7381100277900353841_n.png?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=3ostYgMWkeQQ7kNvgGmxzAF&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYC7pP5tmaHcKekrnVg1CbtYB8LkSC5_iCcMUfqpdhykjw&oe=675BF29C" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div><div class="__ik _6u4h" style=""><div style="height:50px" class="" id="u_0_2v_I/"></div><h4 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdx _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="line-height:38px;" id="u_0_2w_gI">顧客服務</h4><div style="height:20px" class="" id="u_0_2x_Kv"></div><a href="/products/messenger/customer-care/" class="_928p _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="customer care | learn more" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section[3]\/div\/row\/column[3]\/section\/row\/column[2]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section[3]\/div\/row\/column[3]\/section\/row\/column[2]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#232323"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">了解詳情</div></div></div></a><div style="height:0px" class="" id="u_0_2y_ZJ"></div></div></div></div><div style="height:20px" class="" id="u_0_2z_de"></div></div></div></div></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 20px;"><div style="height:50px" class="" id="u_0_30_QT"></div><div class="_6uo3 _370e _66vv _8ptk"><div class="_2js7 _2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_6u4h" style=""><div style="height:20px" class="" id="u_0_31_kx"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdx _8xdr _8xdj _8yp1 _8zg0 _93o0 _8xdh _8zge" style="line-height:1.2;" id="u_0_32_Yv">Messenger 成功案例</h3><p style="" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93o0 _8zg0 _9ao6">了解全球各地的品牌和企業如何運用 Messenger 建立顧客關係。 </p><a href="/products/messenger/success-stories/" class="_928p _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="messenger success stories module | see stories " data-ms="{"creative":"button","creative_detail":"\/developer-v2\/div\/row\/section\/row\/column[1]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/div\/row\/section\/row\/column[1]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#232323"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">查看案例</div></div></div></a><div style="height:80px" class="" id="u_0_33_Y6"></div></div><div class="_4v7s _6u4h" style=""></div><div class="__ik _6u4h" style=""><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/184281850_286081733192498_4126014150830836472_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=KbAMv0ufCFgQ7kNvgGbjoyv&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYCqr9j2dDcw2E0Qp_ofyWDki29OcG_CccMO2r2VuunGIw&oe=675C0EBF" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:50px" class="" id="u_0_34_ev"></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div style="height:70px" class="" id="u_0_35_ng"></div><div class="_6uo3 _370e _370j _8ptk"><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_36_iS">Messenger 解決方案</h3></div></div><div style="height:20px" class="" id="u_0_37_Af"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_6uo3 _370e _370j _8ptk"><div class="_ace7" style="max-width:600px"><p style=" font-size:16px;" class="_8zym _8xdr _8-tb _8xd- _8yp2 _93o0 _8zg0 _9ao6">這些方案是建立您 Messenger 體驗的基石。無論您想開發潛在顧客、提升銷售業績還是提供顧客服務，我們都能依據您的需求提供最佳解決方案。</p></div></div></div><div style="height:20px" class="" id="u_0_38_yE"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_6uo3 _370e _370j _8ptk"><a href="/products/messenger/solutions/" class="_928p _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="messenger solutions | explore solutions" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section\/div\/section[3]\/row\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section\/div\/section[3]\/row\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="#232323" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="#232323" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">探索解決方案</div></div></div></a></div></div><div style="height:40px" class="" id="u_0_39_/r"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #F7F7F7;"><div class="_6uo3 _370e _370j _8ptk"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/119972172_792442204823905_4381950338072113725_n.png?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=THHqUUUUn7YQ7kNvgGVbhK-&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=ABboA3defEzUqeh0EpQ6E7o&oh=00_AYC9W0oVUf-lvrnsKLincfMZjy86Eug5bTADvMmu6xIqmA&oe=675BFF79" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #252626;"><div class="_6uo3 _370e _66vu _66vx"><div class="_4v8f _6u4h" style=""><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #333537;"><div style="height:80px" class="" id="u_0_3a_zB"></div><div class="_6uo3 _370e _370j _66vz"><div class="_ace7" id="splitmodules"><div class="_ace7"><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdm _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_3b_3H">尋找開發人員合作夥伴</h2><p style=" font-size:16px;" class="_8zym _8xdr _8xdm _8xd- _8yp1 _93n_ _8zg0 _9ao6">我們的合作夥伴名錄可助您尋找合作夥伴，找出在建立 Messenger 解決方案方面經驗豐富的開發人員。</p><a href="https://www.facebook.com/business/partner-directory/search?solution_type=messaging" class="_928p _928n _90v1" target="_blank" data-interaction-identifier="devsite_trackable_element" data-click-value="finding a developer partner | partner directory" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section\/row\/column[1]\/section\/row\/div\/div\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section\/row\/column[1]\/section\/row\/div\/div\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="white" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="white" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdm _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">合作夥伴名錄</div></div></div></a></div></div></div><div style="height:80px" class="" id="u_0_3c_6u"></div></div></div><div class="_4v8f _6u4h" style=""><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #252626;"><div style="height:80px" class="" id="u_0_3d_Q8"></div><div class="_6uo3 _370e _370j _66vx"><div class="_ace7" id="splitmodules"><div class="_ace7"><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdm _8yp1 _8zg0 _93o0 _8xdh _8zge" style="" id="u_0_3e_0D">開始建立</h2><p style=" font-size:16px;" class="_8zym _8xdr _8xdm _8xd- _8yp1 _93n_ _8zg0 _9ao6">我們的開發人員文件包含 Messenger 新手所需的資訊。</p><a href="/docs/messenger-platform/" class="_928p _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="start building | developer documentation" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section\/row\/column[2]\/section\/row\/div\/div\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section\/row\/column[2]\/section\/row\/div\/div\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Symbols" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Icon/Button-arrow" transform="translate(-5.000000, -5.000000)"><g id="arrow-group-right-link" transform="translate(6.000000, 6.000000)"><circle id="Oval" stroke="white" cx="18" cy="18" r="18"></circle><g id="Group-2" transform="translate(11.000000, 13.000000)" stroke="white" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdm _8xd- _8yp1 _93n_ _8zf- _9ao6" style="">開發人員文件</div></div></div></a></div></div></div><div style="height:80px" class="" id="u_0_3f_ZQ"></div></div></div></div></div></div><div class="_6e3w" id="devsite_footer" data-referrer="devsite_footer" data-click-area="Footer"></div></div></div> <script 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