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u-maxWidth1072 u-marginTop20 js-masthead"><div class="row u-paddingTop10"><div class="col"><div class="infoCard u-clearfix js-infoCardCollection infoCard--padded"><div class="infoCard-avatar"><a class="link u-baseColor--link js-collectionLogoOrName" href="https://wix-ux.com" title="Go to Wix UX" aria-label="Go to Wix UX" data-action-source="footer"><img class="u-width60 u-height60 u-backgroundColorWhite" alt="Go to Wix UX" src="https://cdn-images-1.medium.com/fit/c/120/120/1*u86cGgAv5zBUqy65gVtpuQ.png" /></a></div><div class="infoCard-info "><div class="infoCard-wrapper"><div class="infoCard-title u-textColorNormal u-fontSize11">About</div><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal js-collectionLogoOrName" href="https://wix-ux.com" title="Go to Wix UX" aria-label="Go to Wix UX" data-action-source="footer">Wix UX</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">The Wix way of doing UX</div></div></div></div></div></div><div class="row"><div class="col"><header class="heading heading--borderedTop heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--bold">Note from the editor</span></div></div></header><p class="u-contentSerifRegular u-breakWord js-editorsNote">At Wix.com we’re shaping the future of the web for more than 200 million users. Get a behind-the-scenes look at the processes that drive one of the biggest UX teams in the world.</p></div></div><div class="row"><div class="col"><header class="heading heading--borderedTop heading--allCaps heading--light" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--bold">Editors</span></div></div></header><div class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="d67224f4d961"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@danaby?source=collection_editor_card" data-action="show-user-card" data-action-source="collection_editor_card" data-action-value="d67224f4d961" data-action-type="hover" data-user-id="d67224f4d961" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/0*zZCu6GDPRvFYGl5h.jpg" class="avatar-image avatar-image--small" alt="Go to the profile of Dana Ben-Yosef"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><div class="infoCard-title u-textColorNormal u-fontSize11 js-userTitle u-hideOutline">EDITOR</div><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@danaby?source=collection_editor_card" data-action="show-user-card" data-action-source="collection_editor_card" data-action-value="d67224f4d961" data-action-type="hover" data-user-id="d67224f4d961" data-collection-slug="wix-ux" dir="auto">Dana Ben-Yosef</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">UX Operations Manager at Wix.com</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="d67224f4d961"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" 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button-activeState">Following</span></button></span></div></div><div class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="f76a7cb168a3"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@uripaz?source=collection_editor_card" data-action="show-user-card" data-action-source="collection_editor_card" data-action-value="f76a7cb168a3" data-action-type="hover" data-user-id="f76a7cb168a3" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*prdIGW3vvvML6As-TvJMjQ.png" class="avatar-image avatar-image--small" alt="Go to the profile of Uri Paz"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><div class="infoCard-title u-textColorNormal u-fontSize11 js-userTitle u-hideOutline">EDITOR</div><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@uripaz?source=collection_editor_card" data-action="show-user-card" data-action-source="collection_editor_card" data-action-value="f76a7cb168a3" data-action-type="hover" data-user-id="f76a7cb168a3" data-collection-slug="wix-ux" dir="auto">Uri Paz</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">Head of UX at Wix, Dev Platform</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="f76a7cb168a3"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_editor_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label 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src="https://cdn-images-1.medium.com/fit/c/120/120/1*2Rzci39BxIcTjQJ8UlFrEg.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of Emily Geffen"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@emilycgeffen?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="770f8c9292fa" data-action-type="hover" data-user-id="770f8c9292fa" data-collection-slug="wix-ux" dir="auto">Emily Geffen</a></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="770f8c9292fa"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" 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class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="a3b014d21e30"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@shirsinai?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="a3b014d21e30" data-action-type="hover" data-user-id="a3b014d21e30" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*Sdj1fIyN6RZ3WmE1_JnlaQ.png" class="avatar-image avatar-image--small" alt="Go to the profile of Shir Sinai"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@shirsinai?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="a3b014d21e30" data-action-type="hover" data-user-id="a3b014d21e30" data-collection-slug="wix-ux" dir="auto">Shir Sinai</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">Product Designer at Wix</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="a3b014d21e30"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow to 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data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="a3a348253a04" data-action-type="hover" data-user-id="a3a348253a04" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*kfePPbP9JKmdcJ-wJTzfGQ.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of Yaya Aaronsohn"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@yaya_aaronsohn?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="a3a348253a04" data-action-type="hover" data-user-id="a3a348253a04" data-collection-slug="wix-ux" dir="auto">Yaya Aaronsohn</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">I work at Wix for the past 7+ years, creating a full experience, user-centered, specializing in complex web apps design — interactively tested and data-driven.</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="a3a348253a04"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow to get new stories and recommendations from this author" aria-label="Follow to get new stories 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Previously, I led design at ZealiD and led a design system team at Wix.com.</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="646be93b568e"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow to get new stories and recommendations from this author" 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class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="45a89869deb9"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@moria.cohen.m?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="45a89869deb9" data-action-type="hover" data-user-id="45a89869deb9" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*6ikjVNiI9bl4UUFVEpmXdg.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of Moria Cohen"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@moria.cohen.m?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="45a89869deb9" data-action-type="hover" data-user-id="45a89869deb9" data-collection-slug="wix-ux" dir="auto">Moria Cohen</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">Product Designer at Wix.com</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="45a89869deb9"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow 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src="https://cdn-images-1.medium.com/fit/c/120/120/0*u0kvpBYhpyKvOnY_.jpg" class="avatar-image avatar-image--small" alt="Go to the profile of Laura Moreno Saraga"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@lalaura1089?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="3fa5a39911c7" data-action-type="hover" data-user-id="3fa5a39911c7" data-collection-slug="wix-ux" dir="auto">Laura Moreno Saraga</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">Colombian UX writer and aspiring author living in Tel Aviv.</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="3fa5a39911c7"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover 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data-user-id="6d3342175f2b"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow to get new stories and recommendations from this author" aria-label="Follow to get new stories and recommendations from this author" data-action="sign-up-prompt" data-sign-in-action="toggle-subscribe-user" data-requires-token="true" 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u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@barzuke?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="dd02ec539462" data-action-type="hover" data-user-id="dd02ec539462" data-collection-slug="wix-ux" dir="auto">Bar Zukerman</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">UX Writing Team Lead — Wix.com</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="dd02ec539462"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" 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Designer</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="3efc46074d86"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome u-accentColor--buttonNormal button--follow js-followButton" title="Follow to get new stories and recommendations from this author" aria-label="Follow to get new stories and recommendations from this author" data-action="sign-up-prompt" data-sign-in-action="toggle-subscribe-user" data-requires-token="true" data-redirect="https://medium.com/_/subscribe/user/3efc46074d86" data-action-source="collection_writer_card-3efc46074d86"><span class="button-label button-defaultState js-buttonLabel">Follow</span><span class="button-label button-activeState">Following</span></button></span></div></div><div class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="315b9bf7dcc5"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@marydaniel40200?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="315b9bf7dcc5" data-action-type="hover" data-user-id="315b9bf7dcc5" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*NWnZ2h_APrgnaq8TPRVIDA.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of Mary Daniel"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@marydaniel40200?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="315b9bf7dcc5" data-action-type="hover" data-user-id="315b9bf7dcc5" data-collection-slug="wix-ux" dir="auto">Mary Daniel</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">I am a Product Designer constantly seeking to grow, dedicated to solving problems and delivering innovative solutions for users. <a href="http://twitter.com/Wix" target="_blank" title="Twitter profile for @Wix">@Wix</a>.com</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="315b9bf7dcc5"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal 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button-defaultState js-buttonLabel">Follow</span><span class="button-label button-activeState">Following</span></button></span></div></div><div class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="f9f2946c820e"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@tammys_21262?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="f9f2946c820e" data-action-type="hover" data-user-id="f9f2946c820e" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/0*tTwmc4Wewyfo2Lnu." class="avatar-image avatar-image--small" alt="Go to the profile of Tammy Salomon"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@tammys_21262?source=collection_writer_card" data-action="show-user-card" 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dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/0*99j506MMnVzWi6kT" class="avatar-image avatar-image--small" alt="Go to the profile of Tammy Salomon"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@tammysalomon?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="11d114fff676" data-action-type="hover" data-user-id="11d114fff676" data-collection-slug="wix-ux" dir="auto">Tammy Salomon</a></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="11d114fff676"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" 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button-activeState">Following</span></button></span></div></div><div class="infoCard u-clearfix js-infoCardUser infoCard--padded" data-user-id="5b719a9bb0be"><div class="infoCard-avatar"><a class="link u-baseColor--link avatar" href="https://wix-ux.com/@anatf?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="5b719a9bb0be" data-action-type="hover" data-user-id="5b719a9bb0be" data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*8bnhn3rpLaSbn6OZq1KrXg.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of Anat Fennig"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@anatf?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="5b719a9bb0be" data-action-type="hover" data-user-id="5b719a9bb0be" data-collection-slug="wix-ux" dir="auto">Anat Fennig</a><div class="infoCard-bio u-fontSize14 u-textColorNormal">Head of UX at Wix (Codux)</div></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="5b719a9bb0be"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" data-sign-in-action="toggle-block-user" data-requires-token="true" data-redirect="https://wix-ux.com/about?autoplay=1&source=user_profile_page---user_sidebar-------------------315b9bf7dcc5---------------" data-action-source="collection_writer_card"><span class="button-label button-defaultState">Blocked</span><span class="button-label button-hoverState">Unblock</span></button><button class="button button--primary button--small u-noUserSelect button--withChrome 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data-collection-slug="wix-ux" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/120/120/1*wIw2aqzN8iPybfkxMmnL2A.jpeg" class="avatar-image avatar-image--small" alt="Go to the profile of David Friedenberg"></a></div><div class="infoCard-info"><div class="infoCard-wrapper"><a class="link link--primary link--accent u-accentColor--textNormal u-accentColor--hoverTextNormal" href="https://wix-ux.com/@davidf_47069?source=collection_writer_card" data-action="show-user-card" data-action-source="collection_writer_card" data-action-value="32197b8c80e" data-action-type="hover" data-user-id="32197b8c80e" data-collection-slug="wix-ux" dir="auto">David Friedenberg</a></div></div><div class="infoCard-actions u-floatRight u-xs-floatLeft"><span class="followState js-followState" data-user-id="32197b8c80e"><button class="button button--small u-noUserSelect button--withChrome u-baseColor--buttonNormal button--withHover button--unblock js-unblockButton" data-action="sign-up-prompt" 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