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How AgTech Could Help Save the World
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="robots" content="max-image-preview:large"/><title>How AgTech Could Help Save the World</title><meta name="description" content="What’s new down on the farm? How about emerging technologies that promise to revolutionize agriculture?"/><meta property="og:title" content="How AgTech Could Help Save the World"/><meta property="og:description" content="What’s new down on the farm? How about emerging technologies that promise to revolutionize agriculture?"/><meta property="og:url" content="https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world"/><meta property="og:type" content="article"/><meta property="og:image" content="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blt3af6baf66783076e/650969dbdd8a5e16cd9e9b02/AgTech-Yuri_Arcurs_-alamy.jpg?disable=upscale&width=1200&height=630&fit=crop"/><meta property="oc:keywords" content="Sustainability, Green IT, Agriculture"/><link rel="canonical" href="https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","datePublished":"2023-09-18T23:00:00.000Z","dateModified":"2024-11-05T14:26:58.790Z","headline":"How AgTech Could Help Save the World","mainEntityOfPage":"https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world","image":{"@type":"ImageObject","url":"https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blt3af6baf66783076e/650969dbdd8a5e16cd9e9b02/AgTech-Yuri_Arcurs_-alamy.jpg","caption":"","creditText":"Yuri Arcurs via Alamy Stock"},"author":[{"@type":"Person","name":"John Edwards","image":"https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blte185e89eb327a1c3/64bbfbd29a2908fafb14d71d/John-Edwards-125x125.jpg","url":"https://www.informationweek.com/author/john-edwards"}],"publisher":{"@type":["NewsMediaOrganization","Organization","OnlineBusiness"],"identifier":"https://www.informationweek.com","name":"Information Week","url":"https://www.informationweek.com","sameAs":["https://twitter.com/InformationWeek","https://www.linkedin.com/company/informationweek","https://www.facebook.com/informationweek","https://news.google.com/publications/CAAqBwgKMOfGrQsw9NHFAw"],"foundingDate":"1979","description":"To empower you with trustworthy information to help you balance the risks and opportunities of technology.","logo":{"@type":"ImageObject","url":"https://www.informationweek.com/build/_assets/InformationWeek-LF2P2I2V.svg","width":{"@type":"QuantitativeValue","value":483},"height":{"@type":"QuantitativeValue","value":112}}}}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.informationweek.com"},{"@type":"ListItem","position":2,"name":"Sustainability","item":"https://www.informationweek.com/sustainability"}]}</script><link rel="preload" href="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blt3af6baf66783076e/650969dbdd8a5e16cd9e9b02/AgTech-Yuri_Arcurs_-alamy.jpg?width=1280&auto=webp&quality=10&format=jpg&disable=upscale&blur=40" as="image"/><meta property="twitter:card" content="summary"/><script type="text/javascript">window.NREUM||(NREUM={});NREUM.init={distributed_tracing:{enabled:true},privacy:{cookies_enabled:true},ajax:{deny_list:["bam.eu01.nr-data.net"]}}; ;NREUM.loader_config={accountID:"3936348",trustKey:"3288925",agentID:"538600207",licenseKey:"NRJS-26ae6a3b09493bbcc87",applicationID:"538600207"}; ;NREUM.info={beacon:"bam.eu01.nr-data.net",errorBeacon:"bam.eu01.nr-data.net",licenseKey:"NRJS-26ae6a3b09493bbcc87",applicationID:"538600207",sa:1}; ;/*! 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How about emerging technologies that promise to revolutionize agriculture?</p></div></div></div><div class="TwoColumnLayout-Content"><div class="TwoColumnLayout-Body"><div class="ArticleBase-Body" data-testid="article-base-body"><div class="ArticleBase-Contributors" data-testid="article-base-contributors"><div class="Contributors Contributors_variant_normal Contributors_hasAvatar" data-component="contributors"><div class="Contributors-AvatarWrapper"><a class="Contributors-AvatarLink" aria-label="John Edwards" data-discover="true" href="/author/john-edwards"><img aria-hidden="true" data-testid="contributor-avatar" data-component="image" class="Contributors-Avatar" data-src="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blte185e89eb327a1c3/64bbfbd29a2908fafb14d71d/John-Edwards-125x125.jpg?width=100&auto=webp&quality=80&disable=upscale" src="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blte185e89eb327a1c3/64bbfbd29a2908fafb14d71d/John-Edwards-125x125.jpg?width=100&auto=webp&quality=80&disable=upscale" loading="lazy" alt="Picture of John Edwards" title="Picture of John Edwards"/></a></div><div class="Contributors-InfoWrapper"><a class="Contributors-ContributorName" data-testid="contributor-name" data-discover="true" href="/author/john-edwards">John Edwards</a><span class="Contributors-ContributorTitle" data-testid="contributor-title">, <!-- -->Technology Journalist & Author</span><p class="Contributors-Date" data-testid="contributors-date">September 18, 2023</p></div></div><div data-component="article-read-time" class="ArticleReadTime ArticleReadTime_size_normal"><span data-component="icon" data-name="Clock" class="ArticleReadTime-Icon" style="mask-image:url(/build/_assets/Clock-MSX4SBCD.svg);-webkit-mask-image:url(/build/_assets/Clock-MSX4SBCD.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain"></span><span>5 Min<!-- --> <!-- -->Read</span></div></div><div class="ArticleBase-FeaturedImageWrapper" data-testid="featured-image"><div data-component="captioned-content" class="CaptionedContent"><div class="CaptionedContent-Content"><img data-component="image" class="ArticleBase-FeaturedImage" data-src="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blt3af6baf66783076e/650969dbdd8a5e16cd9e9b02/AgTech-Yuri_Arcurs_-alamy.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale" src="https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blt3af6baf66783076e/650969dbdd8a5e16cd9e9b02/AgTech-Yuri_Arcurs_-alamy.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale" loading="eager" alt="Digital, tablet and future with man on farm for sustainability, agriculture and planning." title="Digital, tablet and future with man on farm for sustainability, agriculture and planning."/></div><div class="CaptionedContent-Caption" data-testid="captioned-content-caption"><span class="CaptionedContent-CreditTo">Yuri Arcurs via Alamy Stock</span></div></div></div><div class="SocialShare"><div data-component="social-share" class="SocialShare SocialShare_variant_button ArticleBase-SocialShare ArticleBase-SocialShare_first"><a target="_blank" rel="noreferrer" aria-label="Reddit" href="https://www.reddit.com/submit?url=https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world&title=How%20AgTech%20Could%20Help%20Save%20the%20World"><span class="SocialShare-IconWrapper SocialShare-IconWrapper_variant_button"><span data-component="icon" data-name="Reddit" class="SocialShare-Icon SocialShare-Icon_variant_button SocialShare-Icon_type_reddit" 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SocialShare-IconWrapper_variant_button"><span data-component="icon" data-name="Email" class="SocialShare-Icon SocialShare-Icon_variant_button SocialShare-Icon_type_email" style="mask-image:url(/build/_assets/Email-47H7P533.svg);-webkit-mask-image:url(/build/_assets/Email-47H7P533.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain"></span></span></a><div data-component="print"><span role="button" aria-label="print" data-testid="print-button" tabindex="0" class="SocialShare-IconWrapper SocialShare-IconWrapper_variant_button"><span data-component="icon" data-name="Printer" class="SocialShare-Icon SocialShare-Icon_variant_button" style="mask-image:url(/build/_assets/Printer-U5RDBVFZ.svg);-webkit-mask-image:url(/build/_assets/Printer-U5RDBVFZ.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain"></span></span></div></div></div><div class="ArticleBase-BodyContent ArticleBase-BodyContent_Article" data-testid="article-base-body-content"><div data-module="content" class="ContentModule-Wrapper"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Today’s farms and other agricultural operations work far differently than those of just a few decades ago, primarily thanks to agricultural technology (AgTech) advancements. Sophisticated devices and systems now allow farming to be more profitable, efficient, safer, and environmentally friendly.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">With the world’s population rapidly increasing -- expected to reach </span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><a class="ContentText-BodyTextChunk ContentText-BodyTextChunk_link" target="_blank" href="https://www.un.org/en/global-issues/population#:~:text=The%20world%20population%20is%20projected,and%2010.4%20billion%20by%202100.">approximately 10 billion by 2050</a></span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"> -- the global food crisis can’t be ignored. “Today, </span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><a class="ContentText-BodyTextChunk ContentText-BodyTextChunk_link" target="_blank" href="https://www.wfp.org/global-hunger-crisis">nearly 345 million people face high levels of food insecurity</a></span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">,” says Igino Cafiero, CEO and founder of Bear Flag Robotics, a John Deere company. “Farmers will play an essential role in increasing food production to meet demand.”</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">AgTech promises to help farmers grow more crops with fewer resources, such as water, fertilizer, and pesticides. Meanwhile, there’s a pressing need to improve soil health and reduce food waste, notes Stephanie Slinski, associate director of research at the University of Arizona’s Yuma Center of Excellence for Desert Agriculture. “This can be accomplished with smart-crop technologies that provide real-time monitoring, including weather, soil conditions, water use, and crop conditions.”</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Farming is becoming increasingly unpredictable, Cafiero warns. “From constantly changing weather conditions to varying soil quality, farmers have limited windows of time to do just about every job,” he explains. Yet, with overall agriculture employment expected to </span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><a class="ContentText-BodyTextChunk ContentText-BodyTextChunk_link" target="_blank" href="https://www.bls.gov/ooh/farming-fishing-and-forestry/agricultural-workers.htm">grow only 1% from 2019 to 2029</a></span><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">, farms have a shortage of people to get the job done. “That’s not sustainable,” Cafiero states.</span></p><p data-component="related-article" class="RelatedArticle"><span data-testid="related-article-title" class="RelatedArticle-Title">Related:</span><a class="RelatedArticle-RelatedContent" data-discover="true" href="/it-sectors/technology-feeds-sustainable-agriculture" target="_self">Technology Feeds Sustainable Agriculture</a></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><h2 class="ContentText ContentText_variant_h2 ContentText_align_left" data-testid="content-text" id="Promising Approaches for AgTech" style="scroll-margin-top:10rem;scroll-snap-margin-top:10rem"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">Promising Approaches for AgTech</span></h2><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">There’s no “magic wand technology” that will improve crop yields overnight. On the other hand, precision agriculture technologies allow farmers to incrementally improve yields, resulting in large net gains, says Jared Johnson, strategy director at global digital transformation consulting firm Kin + Carta.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Precision technologies, such as automated tractor steering, satellite-enabled topsoil nutrient monitoring, and programmed pesticide, fertilizer, and water resource distribution, are becoming more widely accepted. “The more efficiently these inputs can be applied, the more food can be grown with the same amount of inputs,” Johnson says.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Fast and reliable data access is emerging as the key to successful AgTech. “With connected machines, farmers can track every single seed planted, every inch of field sprayed, and each plant harvested at the end of the season to have a full picture of their operations,” Cafiero says. “Farmers depend on real-time data, combined with historical insights, to inform current and future decisions.”</span></p><p data-component="related-article" class="RelatedArticle"><span data-testid="related-article-title" class="RelatedArticle-Title">Related:</span><a class="RelatedArticle-RelatedContent" data-discover="true" href="/sustainability/hope-lies-in-data-amid-mounting-water-crisis" target="_self">Hope Lies in Data Amid Mounting Water Crisis</a></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">By tapping into the cloud, farmers can now share this data with trusted advisors for planning and other purposes. “This is a new level of information farmers have never had before that will continue to revolutionize farming for more sustainable, productive, and efficient operations,” Cafiero says.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><h2 class="ContentText ContentText_variant_h2 ContentText_align_left" data-testid="content-text" id="AgTech: Connectivity Is Key" style="scroll-margin-top:10rem;scroll-snap-margin-top:10rem"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">AgTech: Connectivity Is Key</span></h2><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">A lack of reliable connectivity is seen as the major obstacle to long-term AgTech success. “Farming is a business reliant on connectivity both on and off the field,” Cafiero says. GPS networks, for instance, offer farmers on-board machine connectivity for self-steering and automated actions based on precise geolocation data. “However, without consistent, high-bandwidth connectivity, farmers can’t take advantage of all the benefits today’s technology has to offer,” he notes.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Only a small percentage of agricultural lands have the connectivity needed for real-time data transfer, Slinski says. Most types of hardware, including Internet of Things (IoT) devices, have decreased in cost, yet connectivity remains a limiting factor. Slinski says she’s excited that Yuma County, Arizona, is currently building a middle-mile fiber network and infrastructure throughout its agricultural region, and that the area is now one of the world’s most connected agricultural regions.</span></p><div data-component="blockquote" class="Blockquote"><span data-component="icon" data-name="OpeningQuote" class="Blockquote-Icon Blockquote-Icon_state_open" style="mask-image:url(/build/_assets/OpeningQuote-MEPNXWJE.svg);-webkit-mask-image:url(/build/_assets/OpeningQuote-MEPNXWJE.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain"></span><span data-component="icon" data-name="ClosingQuote" class="Blockquote-Icon Blockquote-Icon_state_close" style="mask-image:url(/build/_assets/ClosingQuote-TDGEZEUU.svg);-webkit-mask-image:url(/build/_assets/ClosingQuote-TDGEZEUU.svg);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain"></span><blockquote class="Blockquote-Quote"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNoneStyle" data-testid="content-text">"Without consistent, high-bandwidth connectivity, farmers can’t take advantage of all the benefits today’s technology has to offer." -Igino Cafiero, CEO and founder of Bear Flag Robotics</span></p></blockquote></div><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Meanwhile, low Earth orbit (LEO) satellite services are beginning to give farmers worldwide a more affordable and accessible connectivity option. “With improved connectivity via satellites, farmers can work more efficiently and productively, reduce downtime, and coordinate machines for the best possible use of time and resources,” Cafiero says. Satellite connectivity promises to open the way for enhanced machine-to-machine coordination, remote diagnostics, and autonomy. “It will maintain persistent connections so that farmers always have real-time data,” he notes.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><h2 class="ContentText ContentText_variant_h2 ContentText_align_left" data-testid="content-text" id="Overcoming Obstacles" style="scroll-margin-top:10rem;scroll-snap-margin-top:10rem"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">Overcoming Obstacles</span></h2><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Even as AgTech makes impressive advancements, many technologies will have to be modified to address the requirements of a growing number of specialty crop growers. These farms need access to technologies that have been developed for row crops, such as corn and wheat, Slinski says. “There’s less of an incentive for the tech companies to address these growers because the specialty crop acreage is much lower and it can be complicated to modify equipment or software for multiple crops,” she observes.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Another challenge facing the entire agriculture industry is a shortage of workers capable of operating and maintaining highly technical AgTech systems and equipment. “We need more students to become aware of how interesting and innovative agriculture is to help fill the talent pipeline, and we need more internships, apprenticeships, and exposure to agricultural engineering in general,” Slinski says.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><h2 class="ContentText ContentText_variant_h2 ContentText_align_left" data-testid="content-text" id="From Stronger to Smarter" style="scroll-margin-top:10rem;scroll-snap-margin-top:10rem"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">From Stronger to Smarter</span></h2><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">AgTech innovation used to mean creating bigger and stronger machines. “In today’s digital era, it’s all about using technology to help farmers make informed choices and take precise action,” Cafiero says. “We’ve moved from self-steering systems enabled by precise GPS positioning to automated spraying with robotics and computer vision and now, to full autonomy.” Meanwhile, AgTech is getting more productive, making it easier for farmers to know what’s happening in every inch of their fields to make the best decisions for their operations.</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">The AgTech sector currently sits at between $5 to $6 billion, and multiple predictions have it increasing to $20 billion by 2032, Johnson says. Such growth can only be achieved through increased data adoption, AI, and digital transformation tools. “Simply put, we have to farm smarter and use the tech at hand to enable us to do that.”</span></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><h2 class="ContentText ContentText_variant_h2 ContentText_align_left" data-testid="content-text" id="What to Read Next:" style="scroll-margin-top:10rem;scroll-snap-margin-top:10rem"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">What to Read Next:</span></h2><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><a class="ContentText-BodyTextChunk ContentText-BodyTextChunk_link" data-discover="true" href="/it-sectors/technology-feeds-sustainable-agriculture">Technology Feeds Sustainable Agriculture</a></span></p><p class="ContentParagraph 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His \"Behind the Screens\" commentaries made him the world's first known professional blogger."}]}]}],"gatedWithExternalForm":false,"gatedWithSiteReg":false,"paidGating":false,"sponsorName":""},"template":{"breadcrumbs":[{"url":"/","title":"Home"},{"url":"/sustainability","title":"Sustainability"}],"topics":[{"__typename":"TopicPrimary","title":"Sustainability","url":"/sustainability"},{"__typename":"TopicSecondary","title":"Green IT","url":"/sustainability/green-it","parentTopic":{"title":"Sustainability"}},{"__typename":"TopicSecondary","title":"Agriculture","url":"/it-sectors/agriculture","parentTopic":{"title":"IT Sectors"}}],"subBrand":null,"searchParams":{},"summary":"What’s new down on the farm? How about emerging technologies that promise to revolutionize agriculture?","title":"How AgTech Could Help Save the World","mobileHeadline":"How AgTech Could Help Save the World","authoredBy":"","authoredOn":"","oldUrl":"","buyersJourney":"","contributors":[{"title":"John Edwards","name":"John Edwards","companyName":"","role":"Technology Journalist \u0026 Author","avatar":"https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/blte185e89eb327a1c3/64bbfbd29a2908fafb14d71d/John-Edwards-125x125.jpg","link":"/author/john-edwards","tagLine":"Technology Journalist \u0026 Author","summary":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"John Edwards is a veteran business technology journalist. His work has appeared in The New York Times, The Washington Post, and numerous business and technology publications, including Computerworld, CFO Magazine, IBM Data Management Magazine, RFID Journal, and Electronic Design. He has also written columns for The Economist's Business Intelligence Unit and PricewaterhouseCoopers' Communications Direct. John has authored several books on business technology topics. His work began appearing online as early as 1983. Throughout the 1980s and 90s, he wrote daily news and feature articles for both the CompuServe and Prodigy online services. His \"Behind the Screens\" commentaries made him the world's first known professional blogger."}]}]}],"readTime":5,"newsletterSignUpPromo":{"title":"Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.","message":"","newsletterId":"blt8d3a84e50fd3381c","buttonText":"SIGN-UP","variant":"vertical","mode":"light"},"resourcesModule":{"title":"More Insights","linkLists":[{"listOption":"External Feed","listTitle":"Webinars","icon":"ChalkBoard","externalFeed":"https://smartbox.techweb.com/smartbox/externalsmartbox?site_id=300001\u0026taxonomy_ids=\u0026num_display=3\u0026article_type=upcoming_webinars","ctaButton":{"ctaButtonLink":"/resources?page=1\u0026types=Virtual+Event\u0026types=Webinar","ctaButtonText":"More Webinars"},"openInNewTab":true,"articles":[]},{"listOption":"External Feed","listTitle":"Reports","icon":"Document","externalFeed":"https://smartbox.techweb.com/smartbox/externalsmartbox?site_id=300001\u0026taxonomy_ids=\u0026num_display=5\u0026article_type=analytics","ctaButton":{"ctaButtonLink":"/resources?page=1\u0026types=Research+Report","ctaButtonText":"More Reports"},"openInNewTab":true,"articles":[{"title":"2024 InformationWeek US IT Salary Report","publishedDate":"May 29, 2024","url":"https://iw-resources.informationweek.com/c/pubRD.mpl?secure=1\u0026sr=pp\u0026_t=pp:\u0026qf=w_ingg253\u0026ch=sbx\u0026cid=_analytics_7.300006014\u0026_mc=_analytics_7.300006014","eventDate":""},{"title":"2022 State of ITOps and SecOps","publishedDate":"Jun 21, 2022","url":"https://iw-resources.informationweek.com/c/pubRD.mpl?secure=1\u0026sr=pp\u0026_t=pp:\u0026qf=w_ingg40\u0026ch=sbx\u0026cid=_analytics_7.300005937\u0026_mc=_analytics_7.300005937","eventDate":""}]}],"dateDisplay":"hide"},"socialShare":[{"type":"Reddit","url":"https://www.reddit.com/submit?url=https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world\u0026title=How%20AgTech%20Could%20Help%20Save%20the%20World"},{"type":"Linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world"},{"type":"Facebook","url":"http://www.facebook.com/sharer/sharer.php?u=https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world"},{"type":"Twitter","url":"http://www.twitter.com/intent/tweet?url=https://www.informationweek.com/sustainability/how-agtech-could-help-save-the-world"},{"type":"Email","url":"mailto:?subject=How AgTech Could Help Save the World\u0026body=I%20thought%20the%20following%20from%20InformationWeek%20might%20interest%20you.%0D%0A%0D%0A%20How%20AgTech%20Could%20Help%20Save%20the%20World%0D%0Ahttps%3A%2F%2Fwww.informationweek.com%2Fsustainability%2Fhow-agtech-could-help-save-the-world"},{"type":"Print","url":"/"}],"publishedDate":"2023-09-18T23:00:00.000Z","keywords":[],"atAGlance":[],"bodyJson":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Today’s farms and other agricultural operations work far differently than those of just a few decades ago, primarily thanks to agricultural technology (AgTech) advancements. Sophisticated devices and systems now allow farming to be more profitable, efficient, safer, and environmentally friendly."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"With the world’s population rapidly increasing -- expected to reach "},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://www.un.org/en/global-issues/population#:~:text=The%20world%20population%20is%20projected,and%2010.4%20billion%20by%202100.","target":"_self","rel":null,"class":null}}],"text":"approximately 10 billion by 2050"},{"type":"text","text":" -- the global food crisis can’t be ignored. “Today, "},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://www.wfp.org/global-hunger-crisis","target":"_self","rel":null,"class":null}}],"text":"nearly 345 million people face high levels of food insecurity"},{"type":"text","text":",” says Igino Cafiero, CEO and founder of Bear Flag Robotics, a John Deere company. “Farmers will play an essential role in increasing food production to meet demand.”"}]},{"type":"ad","pos":"300_1v_article"},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"AgTech promises to help farmers grow more crops with fewer resources, such as water, fertilizer, and pesticides. Meanwhile, there’s a pressing need to improve soil health and reduce food waste, notes Stephanie Slinski, associate director of research at the University of Arizona’s Yuma Center of Excellence for Desert Agriculture. “This can be accomplished with smart-crop technologies that provide real-time monitoring, including weather, soil conditions, water use, and crop conditions.”"}]},{"type":"ad","pos":"native_1v"},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Farming is becoming increasingly unpredictable, Cafiero warns. “From constantly changing weather conditions to varying soil quality, farmers have limited windows of time to do just about every job,” he explains. Yet, with overall agriculture employment expected to "},{"type":"text","marks":[{"type":"link","attrs":{"href":"https://www.bls.gov/ooh/farming-fishing-and-forestry/agricultural-workers.htm","target":"_self","rel":null,"class":null}}],"text":"grow only 1% from 2019 to 2029"},{"type":"text","text":", farms have a shortage of people to get the job done. “That’s not sustainable,” Cafiero states."}]},{"type":"ad","pos":"video_v"},{"type":"relatedArticle","content":[{"title":"Technology Feeds Sustainable Agriculture","url":"/it-sectors/technology-feeds-sustainable-agriculture","target":"_self"}],"title":"Related"},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"heading","attrs":{"textAlign":"left","level":2},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Promising Approaches for AgTech"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"There’s no “magic wand technology” that will improve crop yields overnight. On the other hand, precision agriculture technologies allow farmers to incrementally improve yields, resulting in large net gains, says Jared Johnson, strategy director at global digital transformation consulting firm Kin + Carta."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Precision technologies, such as automated tractor steering, satellite-enabled topsoil nutrient monitoring, and programmed pesticide, fertilizer, and water resource distribution, are becoming more widely accepted. “The more efficiently these inputs can be applied, the more food can be grown with the same amount of inputs,” Johnson says."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Fast and reliable data access is emerging as the key to successful AgTech. “With connected machines, farmers can track every single seed planted, every inch of field sprayed, and each plant harvested at the end of the season to have a full picture of their operations,” Cafiero says. “Farmers depend on real-time data, combined with historical insights, to inform current and future decisions.”"}]},{"type":"relatedArticle","content":[{"title":"Hope Lies in Data Amid Mounting Water Crisis","url":"/sustainability/hope-lies-in-data-amid-mounting-water-crisis","target":"_self"}],"title":"Related"},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"By tapping into the cloud, farmers can now share this data with trusted advisors for planning and other purposes. “This is a new level of information farmers have never had before that will continue to revolutionize farming for more sustainable, productive, and efficient operations,” Cafiero says."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"heading","attrs":{"textAlign":"left","level":2},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"AgTech: Connectivity Is Key"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"A lack of reliable connectivity is seen as the major obstacle to long-term AgTech success. “Farming is a business reliant on connectivity both on and off the field,” Cafiero says. GPS networks, for instance, offer farmers on-board machine connectivity for self-steering and automated actions based on precise geolocation data. “However, without consistent, high-bandwidth connectivity, farmers can’t take advantage of all the benefits today’s technology has to offer,” he notes."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Only a small percentage of agricultural lands have the connectivity needed for real-time data transfer, Slinski says. Most types of hardware, including Internet of Things (IoT) devices, have decreased in cost, yet connectivity remains a limiting factor. Slinski says she’s excited that Yuma County, Arizona, is currently building a middle-mile fiber network and infrastructure throughout its agricultural region, and that the area is now one of the world’s most connected agricultural regions."}]},{"type":"ad","pos":"native_2v"},{"type":"relatedArticle","content":[],"title":"Related"},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"\"Without consistent, high-bandwidth connectivity, farmers can’t take advantage of all the benefits today’s technology has to offer.\" -Igino Cafiero, CEO and founder of Bear Flag Robotics"}]}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Meanwhile, low Earth orbit (LEO) satellite services are beginning to give farmers worldwide a more affordable and accessible connectivity option. “With improved connectivity via satellites, farmers can work more efficiently and productively, reduce downtime, and coordinate machines for the best possible use of time and resources,” Cafiero says. Satellite connectivity promises to open the way for enhanced machine-to-machine coordination, remote diagnostics, and autonomy. “It will maintain persistent connections so that farmers always have real-time data,” he notes."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"heading","attrs":{"textAlign":"left","level":2},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"Overcoming Obstacles"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Even as AgTech makes impressive advancements, many technologies will have to be modified to address the requirements of a growing number of specialty crop growers. These farms need access to technologies that have been developed for row crops, such as corn and wheat, Slinski says. “There’s less of an incentive for the tech companies to address these growers because the specialty crop acreage is much lower and it can be complicated to modify equipment or software for multiple crops,” she observes."}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"Another challenge facing the entire agriculture industry is a shortage of workers capable of operating and maintaining highly technical AgTech systems and equipment. “We need more students to become aware of how interesting and innovative agriculture is to help fill the talent pipeline, and we need more internships, apprenticeships, and exposure to agricultural engineering in general,” Slinski says."}]},{"type":"ad","pos":"300_2v_article"},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"heading","attrs":{"textAlign":"left","level":2},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"From Stronger to Smarter"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"AgTech innovation used to mean creating bigger and stronger machines. “In today’s digital era, it’s all about using technology to help farmers make informed choices and take precise action,” Cafiero says. “We’ve moved from self-steering systems enabled by precise GPS positioning to automated spraying with robotics and computer vision and now, to full autonomy.” Meanwhile, AgTech is getting more productive, making it easier for farmers to know what’s happening in every inch of their fields to make the best decisions for their operations."}]},{"type":"paragraph","attrs":{"textAlign":"left"}},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"type":"text","text":"The AgTech sector currently sits at between $5 to $6 billion, and multiple predictions have it increasing to $20 billion by 2032, Johnson says. 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