<?xml version="1.0" encoding="UTF-8"?> <article key="pdf/9998818" mdate="2014-06-06 00:00:00"> <author>Petra Barisic and Zrinka Blazevic</author> <title>Visual Identity Components of Tourist Destination</title> <pages>2200 - 2204</pages> <year>2014</year> <volume>8</volume> <number>7</number> <journal>International Journal of Economics and Management Engineering</journal> <ee>https://publications.waset.org/pdf/9998818</ee> <url>https://publications.waset.org/vol/91</url> <publisher>World Academy of Science, Engineering and Technology</publisher> <abstract>In the world of modern communications, visual identity has predominant influence on the overall success of tourist destinations, but despite of these, the problem of designing thriving tourist destination visual identity and their components are hardly addressed. This study highlights the importance of building and managing the visual identity of tourist destination, and based on the empirical study of wellknown Mediterranean destination of Croatia analyses three main components of tourist destination visual identity; name, slogan, and logo. Moreover, the paper shows how respondents perceive each component of Croatia&amp;amp;rsquo;s visual identity. According to study, logo is the most important, followed by the name and slogan. Research also reveals that Croatian economy lags behind developed countries in understanding the importance of visual identity, and its influence on marketing goal achievements. </abstract> <index>Open Science Index 91, 2014</index> </article>