Create conversation ads in Campaign Manager

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa425089&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa425089" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Create conversation ads in Campaign Manager </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 2 days ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(425089,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to members through LinkedIn Messaging based on the target audience you create.</p> </div> <div class="article-content-callout article-content-callout__background--permission" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Who can use this feature? </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a conversation ad.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p><p></p>• Starting mid-October 2024, LinkedIn supports European Union (EU) targeting for Sponsored Messaging conversation and message ad campaigns. Only EU members who agreed to see Sponsored Messaging ads in their LinkedIn inbox will experience this change. See the article <a rel="" href="https://www.linkedin.com/help/lms/answer/a544586" target="_self">Targeting updates to LinkedIn Sponsored Messaging in the European Union</a> for more information.<br> </p><p><br> </p><p>• Members can withdraw their consent to Sponsored Messaging ads displaying in their Messaging inbox through their <strong>Settings > Data Privacy > Messaging experience > Inbox layout with ads</strong>. See the <a rel="" href="https://www.linkedin.com/help/lms/answer/a1337839" target="_self">Manage your account and privacy settings</a> article for more information.</p><p><br> </p><p>• Members can also manage their ad preferences and control the advertising uses of their personal data in their LinkedIn <a rel="" href="https://www.linkedin.com/mypreferences/d/categories/ads" target="_self">ad settings</a>.</p><p><br> </p><p>• Advertisers need to comply with applicable law at all times. LinkedIn recommends customers seek advice from their own counsel regarding any legal concerns.</p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With conversation ads, you can set up multiple call-to-action (CTA) buttons that link to your landing pages, open a LinkedIn Lead Gen Form, and encourage engagement with more information in the next message. The prepopulated responses to their selections are determined through a message decision tree you create. To ensure members see relevant ads and to improve their member experience, a Not Interested CTA button is automatically added to the intro message of a new conversation ad and an edited or duplicated existing conversation ad.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>We’re gradually releasing a Not Interested call-to-action (CTA) button for conversation ads, and you might not have access to it as this time. The feature will also be gradually released to members. The Not Interested CTA button is required and automatically added to the intro message of a new conversation ad or when you edit or duplicate an existing conversation ad. If you have five CTAs in an existing conversation ad, you’ll be prompted to remove one to accommodate the required Not Interested CTA.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before creating a conversation ad, <a rel="" href="https://www.linkedin.com/help/lms/answer/a1324756" target="_self">create a new campaign</a> and select brand awareness, website visits, lead generation, or website conversions as the objective. You can also create new ads for an existing conversation ad campaign by <a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_self">editing your campaign</a>. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create a conversation ad:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to the <strong>Ads in this campaign</strong> page in Campaign Manager.  </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>New campaign - If you're creating a new campaign, you'll go to the<strong> Ads in this campaign</strong> page after selecting your campaign settings. </li> <li>Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the <strong>Ads in this campaign</strong> page.  </li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Create new ad</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Complete the <strong>Basic Info</strong> section.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>Enter a name for the ad in the <strong>Name this ad</strong> field. The name is only visible in Campaign Manager. </li><li>Select the <strong>Sender of the ad</strong> or click the <strong>Add sender</strong> button to add an unlisted member of your network.</li><li>Optional: Upload a banner creative and add a custom footer for terms and conditions or disclaimers.</li><li>If you chose lead generation as the campaign objective, select an existing form from the <strong>Select a Lead Gen Form</strong> dropdown menu or click <strong>Create a Lead Gen Form</strong> to create a new form.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Next step</strong> button in the lower-right corner of the page.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Choose a template that best fits your messaging goal. When selecting a template, you can view a preview of the message on the right side of the page.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Next step</strong> button in the lower-right corner of the page.  </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Complete the <strong>Ad Builder</strong> section. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>Enter a subject line that'll appear as the first line in the member’s inbox. Short and impactful subject lines with a clear value exchange work best. </li><li>A preview of your ad will dynamically generate on the right side of the page as you complete the fields. For an overview of your entire conversation, click <strong>View Flowchart</strong> in the top-right corner of the <strong>Preview</strong> pane. Click <strong>View Preview</strong> to return to the preview. </li><li>Complete your <strong>Intro message</strong>. Rich text options like bulleting, italics, and bolding are available, although we recommend keeping the formatting simple and conversational since you’re in a conversation space. You can use macros to personalize the message.  </li><li>Optional: Select the <strong>Add an image</strong> checkbox to upload the required image. Click <strong>Upload</strong> and select the required image. <ul><li>For desktop, upload the required image. Mobile might render the image differently depending on the platform. The file type must be in JPG or PNG format with a maximum file size of 5 MB. </li></ul></li><li>Under the <strong>Call-to-action (CTA) buttons</strong> section, use up to 25 characters to create the first <strong>CTA Button text</strong> you want members to select. You can add up to five custom CTA buttons with corresponding actions and response messages. For the first message of a conversation ad, a Not Interested CTA is required and is automatically added as one of your five CTAs. As a result, you can add four custom CTAs for your intro message.<ul><li>When clicked, the Not Interested CTA button allows members to delete or archive the conversation ad. </li><li>The first CTA button is displayed at the bottom of the screen and remains visible as members scroll through the message. As members engage further and click more CTA buttons, the first button of the latest message is displayed and remains persistent at the bottom of the screen.</li><li><strong>Important to know</strong>: We’re gradually releasing the persistent CTA button as part of the member experience, and you might not have access to it at this time. The persistent CTA button isn’t available for iOS.<br> </li></ul></li><li>From the <strong>Action</strong> dropdown menu, select what action you want members to take when they click the CTA. At least one of your CTA buttons must send customers to your website. </li><li>Click <strong>Edit response</strong> to create the response members will see after they click your initial CTA button. When you click <strong>Edit response</strong>, you can build out additional CTA buttons to layer into your conversation ad.</li><li>Click <strong>Add another button</strong> to provide members with optional responses to your initial message. </li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the<strong> Create</strong> button. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>The <strong>Ads in this campaign</strong> window opens. Click the <li-icon type="ellipsis-horizontal-icon"></li-icon> <strong>More</strong> icon to the right of the ad to <strong>Duplicate</strong>, <strong>Edit</strong>, <strong>Remove</strong> or <strong>Send test message</strong>. The option to <strong>Edit</strong> is only available for ads in draft status. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Status</strong> <li-icon type="caret-filled-down-icon"></li-icon> dropdown menu to change the status of the ad from <strong>Draft</strong> to <strong>Active</strong>. The status must be changed before the ad can be shown to members in your target audience.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Next</strong> button. </p> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/campaignmanager/" target="_self">Sign in to Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427414" target="_self">Add senders to a Sponsored Messaging ad campaign</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422321" target="_self">Edit Sponsored Messaging ads</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427102" target="_self">Create Lead Gen Forms</a> </li></ul><p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421723" target="_self">Sponsored Messaging</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426057" target="_self">Conversation ads advertising specifications</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426517" target="_self">Sender permission requests for Sponsored Messaging</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424137" target="_self">Create LinkedIn ads with macros</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421730" target="_self">Sponsored Messaging banner creatives</a> </li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-ucmaq" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Conversation ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-ucmaq" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to members through LinkedIn Messaging based on the target audience you create. Ads are rejected if they don't meet our advertising guidelines.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The following table lists the specifications for conversation ads.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a426057?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Conversation ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-qxsjl" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Conversation ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-qxsjl" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to members through LinkedIn Messaging based on the target audience you create.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>How conversation ads work</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With conversation ads, you can set up multiple call-to-action (CTA) buttons that link to your landing pages, open a LinkedIn Lead Gen Form, and encourage engagement with more information in the next message. The prepopulated responses to their selections are determined through a message decision tree you create.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a425071?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Conversation ads ”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-7phdv" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create LinkedIn ads with macros </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-7phdv" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. Macros are supported for Sponsored Messaging (message and conversation ads), dynamic ads, and conversation assets used in click-to-message ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h3>Macro functionality</h3> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When using macros, the text must be in all capital letters. For example, %firstname% won't work as a macro, use %FIRSTNAME% instead. <br> </p><p>There are two instances where macros won’t function as expected: </p><ul><li>If a member turns off ad personalization in their privacy settings.</li><li>If a member doesn’t have an active job position listed in their profile.</li></ul><p>In both instances, the macro will fail to load and will revert to using generic language. The following table illustrates the text that's used when ad personalization is disabled.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424137?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create LinkedIn ads with macros”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-uwbkr" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Lead generation ad objective </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-uwbkr" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Get qualified leads through the lead generation advertising objective. With this objective, members who click on your ad are sent to a Lead Gen Form that is pre-filled with their LinkedIn profile data. This objective is at the bottom of the marketing funnel, which encourages valuable actions that you define.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ad formats</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We surface only those ad formats that support your lead generation objective. Ad formats for your campaigns include:</p><ul><li>Single image ads<ul><li><strong>Note: </strong>Campaigns using the lead generation objective and single image ad format support conversation assets for click-to-message ad campaigns.</li></ul></li><li>Carousel image ads</li><li>Video ads</li><li>Message ads</li><li>Conversation ads</li><li>Document ads</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422440?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Lead generation ad objective”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-oup72" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create message ads in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-oup72" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also add a custom footer to disclose legal terms, promotion rules, contact information, and more. If you selected lead generation as your campaign objective, you’ll also need to attach a Lead Gen Form.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422183?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create message ads in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3064" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3064" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3064"> Create Ads </span> </a> </li> <li class="pill-list__item" id="topic-link-a192103" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a192103" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a192103"> Conversation Ads </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a1514689" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a1514689" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a1514689"> New and improved conversation ads </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a6209213" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a6209213" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a6209213"> Intelligent subject line for conversation ads </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a426057" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a426057" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a426057"> Conversation ads advertising specifications </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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