Google Economic Impact | state detail: Texas

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glue-headline--headline-1 state-hero-name"> Texas </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Texas businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/eaf28bd3bf39058fbca513c1d219b26022ad19c947a4b460030c6f7df0d97494d92dc61e3d835863f9fd747e6832f8a30a7506e2fd079c4a15f9adc1a39af627" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Texas report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-79e2821 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-79e2821 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-79e2821 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-79e2821 { background-image: url(https://lh3.googleusercontent.com/2zpCaZRBh-Wsk1lRO4T_jsrRAUCuCI0b25ctDbdWcuvp7fpLdP-MYr3wqzEO4ceZ9rp9CSfjezjxaJ7Ivgo06naK4vEM_1kAMVnBPdIyRiuZRprIEjb7=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-79e2821" style="background-position: 0% 50%;" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $47.71 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $47.71 billion of economic activity for hundreds of thousands of Texas businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 1.54 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Texas businesses </h4> <p class="state-hero-fact--copy">More than 1.54 million Texas businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $54.53 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $54.53 million in donated search ads to Texas nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $47.71 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $47.71 billion of economic activity for hundreds of thousands of Texas businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 1.54 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Texas businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 1.54 million Texas businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $54.53 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $54.53 million in donated search ads to Texas nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=force_of_nature aria-hidden="true"></div> <div class="business-hidden-jump-link" id=a-and-a-plumbing aria-hidden="true"></div> <div class="business-hidden-jump-link" id=sugas-cakery aria-hidden="true"></div> <div class="business-hidden-jump-link" id=reina-rebelde aria-hidden="true"></div> <div class="business-hidden-jump-link" id=casero aria-hidden="true"></div> <div class="business-hidden-jump-link" id=shearshare aria-hidden="true"></div> <div class="business-hidden-jump-link" id=blanco-hood-cleaning aria-hidden="true"></div> <div class="business-hidden-jump-link" id=siete-family-foods aria-hidden="true"></div> <div class="business-hidden-jump-link" id=wholesome-sweeteners aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#force_of_nature" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Force of Nature </span> </li> <li class="mdc-list-item" data-value="#a-and-a-plumbing" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> A&A Plumbing </span> </li> <li class="mdc-list-item" data-value="#sugas-cakery" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Suga's Cakery </span> </li> <li class="mdc-list-item" data-value="#reina-rebelde" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Reina Rebelde </span> </li> <li class="mdc-list-item" data-value="#casero" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Casero </span> </li> <li class="mdc-list-item" data-value="#shearshare" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> ShearShare </span> </li> <li class="mdc-list-item" data-value="#blanco-hood-cleaning" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Blanco Hood Cleaning </span> </li> <li class="mdc-list-item" data-value="#siete-family-foods" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Siete Family Foods </span> </li> <li class="mdc-list-item" data-value="#wholesome-sweeteners" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9"> Wholesome Sweeteners </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#force_of_nature" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Force of Nature </div> </div> <div class="glue-tab tab-button" id="#a-and-a-plumbing" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > A&A Plumbing </div> </div> <div class="glue-tab tab-button" id="#sugas-cakery" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Suga's Cakery </div> </div> <div class="glue-tab tab-button" id="#reina-rebelde" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Reina Rebelde </div> </div> <div class="glue-tab tab-button" id="#casero" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Casero </div> </div> <div class="glue-tab tab-button" id="#shearshare" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > ShearShare </div> </div> <div class="glue-tab tab-button" id="#blanco-hood-cleaning" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Blanco Hood Cleaning </div> </div> <div class="glue-tab tab-button" id="#siete-family-foods" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Siete Family Foods </div> </div> <div class="glue-tab tab-button" id="#wholesome-sweeteners" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Wholesome Sweeteners </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#force_of_nature"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1200-rw 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1200-rj 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1024-rw 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1024-rj 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w3400-rw 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w3400-rj 2x, https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd=w1700-rj" class="state-business-tab__image" alt="Force of Nature"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Force of Nature </h3> <p>Location: Austin, Texas <br> Website: https://forceofnature.com/ <br> 31 employees</p> <p><p>Force of Nature is a Texas-based regenerative meat company using agricultural principles that mirror nature instead of tilling, hormones, antibiotics, or synthetic chemicals. When childhood friends Taylor and Katie Collins and Robby Sansom began offering bison ranch tours and sharing their passion for sustainable agriculture practices, people were often brought to tears by how it aligned with their own values. Robby, CEO of Force of Nature, wondered why more ranchers weren’t taking this approach. “I was tired of doing these tours and seeing people have these epiphanies, and then not having a call-to-action for them that they will follow up on,” he says. In 2019, they answered their community’s call for better-raised meat and began selling in retail stores, but they wanted more ways to communicate how their product was different from other organic meats on the shelves.</p> <p>So in 2020, the co-founders launched their website and decided to go direct-to-consumer. Orders quickly started coming in, and between packaging them up, they turned to YouTube and other sites to tell their own story. “We really wanted to be a content creation company. We wanted to create stories and inspire people to support this movement–it’s way bigger than us,” Robby says. It resonated. Force of Nature’s YouTube channel now has more than 2,000 subscribers and 88,000 views, and in just a few years they’ve grown to 31 employees. “Our goal is to be an educational and inspirational leader and resource for the regenerative movement,” Robby explains. “We are really excited about putting efforts into video this year, and want people to follow along.” Digital tools like Google Workspace have also been integral to their success. “Google has helped us grow and to ultimately serve our stakeholders: The ranchers, the animals, the earth, and the community,” he says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="force_of_nature"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-c9e9ca2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-c9e9ca2 { background-image: url(https://lh3.googleusercontent.com/DPbARB_GwbKXFHgVbGjUmjUxy8H9iDBAZW1UOJ1Jrhq1o8rtrw9aHawaVqEne2FKdkLRFxgsKYo-f9OHHb62yEQu_2GbRWnlwwvFUi-Bkl77uNpiww=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-c9e9ca2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-c9e9ca2 { background-image: url(https://lh3.googleusercontent.com/DPbARB_GwbKXFHgVbGjUmjUxy8H9iDBAZW1UOJ1Jrhq1o8rtrw9aHawaVqEne2FKdkLRFxgsKYo-f9OHHb62yEQu_2GbRWnlwwvFUi-Bkl77uNpiww=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-c9e9ca2 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-c9e9ca2 { background-image: url(https://lh3.googleusercontent.com/DPbARB_GwbKXFHgVbGjUmjUxy8H9iDBAZW1UOJ1Jrhq1o8rtrw9aHawaVqEne2FKdkLRFxgsKYo-f9OHHb62yEQu_2GbRWnlwwvFUi-Bkl77uNpiww=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-c9e9ca2"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Force of Nature case study" data-image="https://lh3.googleusercontent.com/EBx_qmnadQl2j0lrtAZDJ6A8lfclRCZNjxaSrrut3i-WZ2HbPuSf6ZYCrqm9oXsaoRulSgALENja2keYniq-zqPT2owo5leDAPA96RhF6DmWlrgLu8Dd"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has helped us grow and to ultimately serve our stakeholders: The ranchers, the animals, the earth, and the community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robby Sansom </p> <p class="business-aside-quote-title"> CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Force of Nature </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Austin, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://forceofnature.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://forceofnature.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 31 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google has helped us grow and to ultimately serve our stakeholders: The ranchers, the animals, the earth, and the community.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Robby Sansom </p> <p class="business-aside-quote-title"> CEO </p> </div> <p>Force of Nature is a Texas-based regenerative meat company using agricultural principles that mirror nature instead of tilling, hormones, antibiotics, or synthetic chemicals. When childhood friends Taylor and Katie Collins and Robby Sansom began offering bison ranch tours and sharing their passion for sustainable agriculture practices, people were often brought to tears by how it aligned with their own values. Robby, CEO of Force of Nature, wondered why more ranchers weren’t taking this approach. “I was tired of doing these tours and seeing people have these epiphanies, and then not having a call-to-action for them that they will follow up on,” he says. In 2019, they answered their community’s call for better-raised meat and began selling in retail stores, but they wanted more ways to communicate how their product was different from other organic meats on the shelves.</p> <p>So in 2020, the co-founders launched their website and decided to go direct-to-consumer. Orders quickly started coming in, and between packaging them up, they turned to YouTube and other sites to tell their own story. “We really wanted to be a content creation company. We wanted to create stories and inspire people to support this movement–it’s way bigger than us,” Robby says. It resonated. Force of Nature’s YouTube channel now has more than 2,000 subscribers and 88,000 views, and in just a few years they’ve grown to 31 employees. “Our goal is to be an educational and inspirational leader and resource for the regenerative movement,” Robby explains. “We are really excited about putting efforts into video this year, and want people to follow along.” Digital tools like Google Workspace have also been integral to their success. “Google has helped us grow and to ultimately serve our stakeholders: The ranchers, the animals, the earth, and the community,” he says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#a-and-a-plumbing"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1200-rw 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1200-rj 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1024-rw 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1024-rj 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w3400-rw 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w3400-rj 2x, https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc=w1700-rj" class="state-business-tab__image" alt="A&A Plumbing"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> A&A Plumbing </h3> <p>Location: Schertz, Texas <br> Website: https://aaplumbingsa.com/ <br> 37 employees</p> <p><p>Joey and Delanah Suarez started A&A Plumbing in 2007, when the opportunity “fell in my lap,” says Joey, a licensed plumber since 1998. What began as a favor for a friend turned into a business doing plumbing for the local construction industry. But in the 2008 recession the business struggled, and by 2015, Joey and Delanah decided to shift focus to residential plumbing. They saw a need for plumbers who could offer friendly “old-fashioned” customer service, Joey says: “We’re here to help people first–we just happen to do it through plumbing.” That big shift meant they quickly needed to reach people searching for plumbers around San Antonio, Texas. They set up a Google Business Profile and began using Google Ads to get the word out. It worked: Since 2015, their business has grown 30 percent each year.</p> <p>Family-run A&A Plumbing now employs 37 people, including veterans and people transitioning out of military careers. Joey says Google Ads cost-per-click advertising, where they pay only when a customer clicks on their ad, has helped “get the phone to ring” and results in thousands of leads and clicks each year. “You can only have so many existing customers. New customers are what help you to grow,” Joey says. “Our Google reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.” A&A also works with a local fire station and charities like the Randolph Area Christian Assistance Program to help people on low and fixed incomes. Joey says the Google Guarantee badge–available to businesses that pass a Google screening and verification process through Local Services Ads–and Google reviews have helped them build trust in the community. “People trust Google, and when Google says ‘Hey, we’ve done our due diligence on these contractors and they’re good to go,’ people know a credible person is coming into their house,” he says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="a-and-a-plumbing"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-455204b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-455204b { background-image: url(https://lh3.googleusercontent.com/o3A6kRqImQ31inXKOY5AZN4f2bcjU98VgdLWYEZU75j75RXoXyaWmkbRrF2U9haZx18T4JC61Hv9rXmi9MZdHLQmcEZbTZAe1paQFJOHwRtgsHRzkg=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-455204b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-455204b { background-image: url(https://lh3.googleusercontent.com/o3A6kRqImQ31inXKOY5AZN4f2bcjU98VgdLWYEZU75j75RXoXyaWmkbRrF2U9haZx18T4JC61Hv9rXmi9MZdHLQmcEZbTZAe1paQFJOHwRtgsHRzkg=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-455204b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-455204b { background-image: url(https://lh3.googleusercontent.com/o3A6kRqImQ31inXKOY5AZN4f2bcjU98VgdLWYEZU75j75RXoXyaWmkbRrF2U9haZx18T4JC61Hv9rXmi9MZdHLQmcEZbTZAe1paQFJOHwRtgsHRzkg=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-455204b"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="A&A Plumbing case study" data-image="https://lh3.googleusercontent.com/Qq0PGMg-_K-IrGY2Lq7mG2XFlka52tM1FFCs71l7yXCf_PQjGV9LzJ8SYSHgHTVjDJxrde9Ddl3ThIPpMgFIW9CLAYkBYhNxO2UHRoBmdEfrVfTOeqc"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>New customers help you grow. Our online reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Joey Suarez </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> A&A Plumbing </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Schertz, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://aaplumbingsa.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://aaplumbingsa.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 37 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>New customers help you grow. Our online reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Joey Suarez </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>Joey and Delanah Suarez started A&A Plumbing in 2007, when the opportunity “fell in my lap,” says Joey, a licensed plumber since 1998. What began as a favor for a friend turned into a business doing plumbing for the local construction industry. But in the 2008 recession the business struggled, and by 2015, Joey and Delanah decided to shift focus to residential plumbing. They saw a need for plumbers who could offer friendly “old-fashioned” customer service, Joey says: “We’re here to help people first–we just happen to do it through plumbing.” That big shift meant they quickly needed to reach people searching for plumbers around San Antonio, Texas. They set up a Google Business Profile and began using Google Ads to get the word out. It worked: Since 2015, their business has grown 30 percent each year.</p> <p>Family-run A&A Plumbing now employs 37 people, including veterans and people transitioning out of military careers. Joey says Google Ads cost-per-click advertising, where they pay only when a customer clicks on their ad, has helped “get the phone to ring” and results in thousands of leads and clicks each year. “You can only have so many existing customers. New customers are what help you to grow,” Joey says. “Our Google reviews and the Google Ads we put out there drum up new business and fuel the future growth we’re trying to achieve.” A&A also works with a local fire station and charities like the Randolph Area Christian Assistance Program to help people on low and fixed incomes. Joey says the Google Guarantee badge–available to businesses that pass a Google screening and verification process through Local Services Ads–and Google reviews have helped them build trust in the community. “People trust Google, and when Google says ‘Hey, we’ve done our due diligence on these contractors and they’re good to go,’ people know a credible person is coming into their house,” he says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#sugas-cakery"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1200-rw 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1200-rj 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1024-rw 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1024-rj 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w3400-rw 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w3400-rj 2x, https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw=w1700-rj" class="state-business-tab__image" alt="Suga's Cakery"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Suga's Cakery </h3> <p>Location: Pflugerville, Texas <br> Website: https://sugascakery.com/ <br> Doubled revenue growth YoY</p> <p><p>Growing up, Patricia Bedford watched her grandmother, Suga, bake and cook for family gatherings. “Her house was the hub of the family,” Patricia says. She learned to bake cakes at her grandmother’s side, and continued baking while working as a successful computer engineer, giving cakes as gifts to friends and family. Soon, they encouraged her to start a bakery. “I took cake decorating classes, but it was still a hobby–I kept my full-time job,” Patricia says. Though she didn’t leave her day job at first, Patricia set up a Google Business Profile in 2014, becoming a Texas Cottage Law home baker. She named her new business Suga’s Cakery in honor of her grandmother, who died in 2002. By 2018 Patricia had made the leap to full-time baker.</p> <p>Google plays a central role in Suga's Cakery marketing efforts. For instance, Patricia uses Google Voice exclusively for her business. “I would see the call come in from Google and get so excited because I knew it was for my business,” she shares. Long active in Pflugerville (TX) Black Business Builders organization, Patricia was searching for a speaker for a symposium when she came across the opportunity to learn from Google Digital Coach Vicky Sepulveda. “She talked to us about how to use Google Ads effectively,” Patricia says. Today, Google Ads drive about 80 percent of the business, and their Google Business Profile has collected almost 300 five-star reviews. “I’ve doubled my revenues year over year and that has pretty much been the trend,” Patricia says. In 2020, she raised $17,000 through Kickstarter for the commercial bakery trailer that houses Suga’s Cakery. After landing a contract with a national franchise company, Patricia is now planning for a brick-and-mortar location.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="sugas-cakery"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-5441970 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-5441970 { background-image: url(https://lh3.googleusercontent.com/GCF1-GBpomhzekPsgJMDhT4chkNKnOzyXmBqnBOjjPQFYO5pTwrz7pZgMiCi6ceDNIjepbBk0bgzaAqpIWtapykYXHIylHp48cIf06gWxD2fvj7Uow=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5441970 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-5441970 { background-image: url(https://lh3.googleusercontent.com/GCF1-GBpomhzekPsgJMDhT4chkNKnOzyXmBqnBOjjPQFYO5pTwrz7pZgMiCi6ceDNIjepbBk0bgzaAqpIWtapykYXHIylHp48cIf06gWxD2fvj7Uow=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-5441970 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-5441970 { background-image: url(https://lh3.googleusercontent.com/GCF1-GBpomhzekPsgJMDhT4chkNKnOzyXmBqnBOjjPQFYO5pTwrz7pZgMiCi6ceDNIjepbBk0bgzaAqpIWtapykYXHIylHp48cIf06gWxD2fvj7Uow=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-5441970"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Suga's Cakery case study" data-image="https://lh3.googleusercontent.com/FiZteeH1-XU_gurBkzBdaQ774ZaYzjsFpw6KOTMqdV1xBI8NUfda2Pra9JadRGAOjkz-f3WLF3RvCaMCx1v5jY6ZdlrcJ9bFdiIeh3mtvSLs-AdMOqw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>I have 300 reviews on my Google Business Profile. Google Voice allows me to follow up via text with a link to leave a review, so they don’t have to search for it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Patricia Bedford </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://voice.google.com/u/0/about?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Voice </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Suga's Cakery </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Pflugerville, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://sugascakery.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://sugascakery.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Doubled revenue growth YoY </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>I have 300 reviews on my Google Business Profile. Google Voice allows me to follow up via text with a link to leave a review, so they don’t have to search for it.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Patricia Bedford </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Growing up, Patricia Bedford watched her grandmother, Suga, bake and cook for family gatherings. “Her house was the hub of the family,” Patricia says. She learned to bake cakes at her grandmother’s side, and continued baking while working as a successful computer engineer, giving cakes as gifts to friends and family. Soon, they encouraged her to start a bakery. “I took cake decorating classes, but it was still a hobby–I kept my full-time job,” Patricia says. Though she didn’t leave her day job at first, Patricia set up a Google Business Profile in 2014, becoming a Texas Cottage Law home baker. She named her new business Suga’s Cakery in honor of her grandmother, who died in 2002. By 2018 Patricia had made the leap to full-time baker.</p> <p>Google plays a central role in Suga's Cakery marketing efforts. For instance, Patricia uses Google Voice exclusively for her business. “I would see the call come in from Google and get so excited because I knew it was for my business,” she shares. Long active in Pflugerville (TX) Black Business Builders organization, Patricia was searching for a speaker for a symposium when she came across the opportunity to learn from Google Digital Coach Vicky Sepulveda. “She talked to us about how to use Google Ads effectively,” Patricia says. Today, Google Ads drive about 80 percent of the business, and their Google Business Profile has collected almost 300 five-star reviews. “I’ve doubled my revenues year over year and that has pretty much been the trend,” Patricia says. In 2020, she raised $17,000 through Kickstarter for the commercial bakery trailer that houses Suga’s Cakery. After landing a contract with a national franchise company, Patricia is now planning for a brick-and-mortar location.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#reina-rebelde"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1200-rw 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1200-rj 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1024-rw 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1024-rj 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w3400-rw 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w3400-rj 2x, https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG=w1700-rj" class="state-business-tab__image" alt="Reina Rebelde"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Reina Rebelde </h3> <p>Location: Dallas, Texas <br> Website: https://reinarebelde.com/ <br> 4x growth YoY</p> <p><p>For proud Latinas like Regina Merson, makeup is a form of power and self-expression, “It is a profound experience, a way of revealing our identity.” Latinas make up a significant population of cosmetic consumers, but Regina noticed that corporate brands were selling cosmetics to Latina shoppers in a way that lacked authenticity and respect for this deep-rooted cultural tradition. “Companies were taking us for granted,” she says. So in 2013, she founded Reina Rebelde to fill this need in her Texas community and across the country, and as a way to fully embrace her inner “Reina Rebelde,” or rebel queen. From the beginning, Regina has used digital tools like Google Ads to reach shoppers wherever they are, and Google Workspace solutions like Gmail and Google Meet help make sure her distributed business always stays connected and engaged with customers.</p> <p>When COVID-19 put a strain on the many Latino workers driving front-line industries like healthcare, hospitality, and retail, Reina Rebelde stepped up to help. They donated 25 percent of their sales to One Fair Wage, a national advocacy group for tipped and subminimum-wage employees, and offered healthcare workers half off on all Reina Rebelde products. Google products have been valuable to helping Regina fund these initiatives. She uses Google Analytics to optimize their website, allowing them to intelligently pivot as demand and shopping habits change. And Google Drive lets them quickly and easily share large files like product designs, packaging mock-ups, and advertising videos, even while her team safely quarantines at home. Today, 40 percent of Reina Rebelde’s revenue comes from Google Ads, and they announced a partnership with Walmart to share their products and authentic perspective with customers across the globe. “Being a digital-first business, Google has allowed us to quickly pivot and stay flexible at a time when that’s more important than ever,” Regina says.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="reina-rebelde"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-9f6e4c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-9f6e4c6 { background-image: url(https://lh3.googleusercontent.com/Q62u3C7pwtTOhvPiCW779bDAw96LTPkhPEGOlEomzgsEddnr_2rMq1ELH5Yckv1Go4FfBT95Ah-1H7ctQoIGWaGRNt3gF4oPVoTqmbI=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9f6e4c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-9f6e4c6 { background-image: url(https://lh3.googleusercontent.com/Q62u3C7pwtTOhvPiCW779bDAw96LTPkhPEGOlEomzgsEddnr_2rMq1ELH5Yckv1Go4FfBT95Ah-1H7ctQoIGWaGRNt3gF4oPVoTqmbI=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-9f6e4c6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-9f6e4c6 { background-image: url(https://lh3.googleusercontent.com/Q62u3C7pwtTOhvPiCW779bDAw96LTPkhPEGOlEomzgsEddnr_2rMq1ELH5Yckv1Go4FfBT95Ah-1H7ctQoIGWaGRNt3gF4oPVoTqmbI=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-9f6e4c6"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Reina Rebelde case study" data-image="https://lh3.googleusercontent.com/yJ6bXw9X72XtqHluzHVNSxWWW0qizKysg-r2ClL4BqxRZERkukyjp8k1H1UpK7pegMr4ey-hF6ETPKd_oUEJIigKUqU1LWRNoWiG"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>As a digital-first business, Google makes it so seamless and easy to communicate and manage our workflows.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Regina Merson </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Reina Rebelde </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Dallas, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://reinarebelde.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://reinarebelde.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 4x growth YoY </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>As a digital-first business, Google makes it so seamless and easy to communicate and manage our workflows.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Regina Merson </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>For proud Latinas like Regina Merson, makeup is a form of power and self-expression, “It is a profound experience, a way of revealing our identity.” Latinas make up a significant population of cosmetic consumers, but Regina noticed that corporate brands were selling cosmetics to Latina shoppers in a way that lacked authenticity and respect for this deep-rooted cultural tradition. “Companies were taking us for granted,” she says. So in 2013, she founded Reina Rebelde to fill this need in her Texas community and across the country, and as a way to fully embrace her inner “Reina Rebelde,” or rebel queen. From the beginning, Regina has used digital tools like Google Ads to reach shoppers wherever they are, and Google Workspace solutions like Gmail and Google Meet help make sure her distributed business always stays connected and engaged with customers.</p> <p>When COVID-19 put a strain on the many Latino workers driving front-line industries like healthcare, hospitality, and retail, Reina Rebelde stepped up to help. They donated 25 percent of their sales to One Fair Wage, a national advocacy group for tipped and subminimum-wage employees, and offered healthcare workers half off on all Reina Rebelde products. Google products have been valuable to helping Regina fund these initiatives. She uses Google Analytics to optimize their website, allowing them to intelligently pivot as demand and shopping habits change. And Google Drive lets them quickly and easily share large files like product designs, packaging mock-ups, and advertising videos, even while her team safely quarantines at home. Today, 40 percent of Reina Rebelde’s revenue comes from Google Ads, and they announced a partnership with Walmart to share their products and authentic perspective with customers across the globe. “Being a digital-first business, Google has allowed us to quickly pivot and stay flexible at a time when that’s more important than ever,” Regina says.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#casero"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1200-rw 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1200-rj 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1024-rw 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1024-rj 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w3400-rw 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w3400-rj 2x, https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg=w1700-rj" class="state-business-tab__image" alt="Casero"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Casero </h3> <p>Location: Austin, Texas <br> Website: https://www.caseroaustin.com/ <br> 10x revenue growth YoY</p> <p><p>As a caterer, Jackie Letelier’s favorite task was crafting beautiful, tasty charcuterie boards. In 2019, she founded Casero in Austin to create arrangements for gifts and events, and recruited her friend, Emily Stengel, an event producer, for business operations. Casero makes pâtés and mustards and partners with other small businesses, Jackie says, “to include as many local, small-batch, sustainably produced items as possible.” Each creation is named for a woman in their lives; “Stella” is the best-selling “everything” board named for Jackie’s daughter “who is everything,” and the box with chocolate and honey is named for her sweet-toothed niece, Olivia. “We pay tribute to the women who have influenced us in the kitchen and in our lives,” Jackie explains. Digital tools have always been  integral for Casero: 55 percent of website visits come via Google Ads, Google Workspace products help the business run smoothly, and their Business Profile on Google features their many positive customer reviews.</p> <p>Jackie and Emily adapted quickly to COVID-19 challenges, including a two-month shutdown and supply chain disruptions, using Google Workspace products like Gmail and Docs to stay connected. They also created an “assemble-your-own” board, and adjusted products to address the drop in party-sized board orders and a  surge in small and  family-sized boards. Nationwide shipping is up, with  orders from 44 states so far—and individual gifting has helped make up for lost festival sales. In fact, revenue rose tenfold year-over-year (YoY). But they’re proudest of how many other small businesses they support with every order. “Our cheese is from a local cheese shop that buys directly from dairies,” Emily says. “In the average week, we can support 14 other small businesses.” That is indeed a beautiful arrangement.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="casero"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-22f57fd { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-22f57fd { background-image: url(https://lh3.googleusercontent.com/kqf80xDi1PtBvVKGqk5U5uIv7nGtKfh1sMsH5Ko2iegG3R7-nYqhw-zIuiGSYWYMP_0eOcD2mBuQJlf5YgQtLwwaF0QPnkjZ7xOQoZI=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-22f57fd { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-22f57fd { background-image: url(https://lh3.googleusercontent.com/kqf80xDi1PtBvVKGqk5U5uIv7nGtKfh1sMsH5Ko2iegG3R7-nYqhw-zIuiGSYWYMP_0eOcD2mBuQJlf5YgQtLwwaF0QPnkjZ7xOQoZI=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-22f57fd { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-22f57fd { background-image: url(https://lh3.googleusercontent.com/kqf80xDi1PtBvVKGqk5U5uIv7nGtKfh1sMsH5Ko2iegG3R7-nYqhw-zIuiGSYWYMP_0eOcD2mBuQJlf5YgQtLwwaF0QPnkjZ7xOQoZI=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-22f57fd"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Casero case study" data-image="https://lh3.googleusercontent.com/s-dGA6Q2vT4sPRW5s4rpxsULjZhQj0a9VYbAHhx8ljQJzrbRODFR9o-vcCSaFcxLUeQwOP5g1etk0vqj_euMQKYmdaUqQlQ69KnmQg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Without our own brick-and-mortar store, we are dependent on digital tools. One of the number one things we use every day is Google Workspace.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jackie Letelier </p> <p class="business-aside-quote-title"> Partner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Casero </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Austin, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.caseroaustin.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.caseroaustin.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 10x revenue growth YoY </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Without our own brick-and-mortar store, we are dependent on digital tools. One of the number one things we use every day is Google Workspace.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jackie Letelier </p> <p class="business-aside-quote-title"> Partner </p> </div> <p>As a caterer, Jackie Letelier’s favorite task was crafting beautiful, tasty charcuterie boards. In 2019, she founded Casero in Austin to create arrangements for gifts and events, and recruited her friend, Emily Stengel, an event producer, for business operations. Casero makes pâtés and mustards and partners with other small businesses, Jackie says, “to include as many local, small-batch, sustainably produced items as possible.” Each creation is named for a woman in their lives; “Stella” is the best-selling “everything” board named for Jackie’s daughter “who is everything,” and the box with chocolate and honey is named for her sweet-toothed niece, Olivia. “We pay tribute to the women who have influenced us in the kitchen and in our lives,” Jackie explains. Digital tools have always been  integral for Casero: 55 percent of website visits come via Google Ads, Google Workspace products help the business run smoothly, and their Business Profile on Google features their many positive customer reviews.</p> <p>Jackie and Emily adapted quickly to COVID-19 challenges, including a two-month shutdown and supply chain disruptions, using Google Workspace products like Gmail and Docs to stay connected. They also created an “assemble-your-own” board, and adjusted products to address the drop in party-sized board orders and a  surge in small and  family-sized boards. Nationwide shipping is up, with  orders from 44 states so far—and individual gifting has helped make up for lost festival sales. In fact, revenue rose tenfold year-over-year (YoY). But they’re proudest of how many other small businesses they support with every order. “Our cheese is from a local cheese shop that buys directly from dairies,” Emily says. “In the average week, we can support 14 other small businesses.” That is indeed a beautiful arrangement.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#shearshare"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1200-rw 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1200-rj 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1024-rw 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1024-rj 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w3400-rw 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w3400-rj 2x, https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg=w1700-rj" class="state-business-tab__image" alt="ShearShare"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> ShearShare </h3> <p>Location: McKinney, Texas <br> Website: shearshare.com <br> 11 employees</p> <p><p>When Dr. Tye and Courtney Caldwell discovered that 40% of salon and barbershop space goes unused every day, they knew they had an opportunity on their hands. As award-winning salon owners, the husband-and-wife duo saw a business in filling empty salon seats by connecting fellow salon owners with independent stylists looking to find professional space to work. At first, the Caldwells acted as personal matchmakers between salon owners and stylists, but, after building an app, they’re now able to fill seats in more than 400 cities worldwide. With ShearShare, salon and barbershop owners can triple their revenue by filling their unused space by the day, and stylists can save in overhead costs that can force owners to close their businesses. “ShearShare helps keep our brick-and-mortar businesses open,” said Courtney.</p> <p>Google technology was essential in building the ShearShare app. The team used Google’s tools to enable in-app messaging and location services. “Location is very important to the stylist when they’re looking to rent space,” Dr. Tye said. And to reach more people searching for space to work by the day, ShearShare uses Google Ads. “About 30% of our users come to us through Google,” said Courtney. “It’s our lowest cost-per-acquisition channel online.” To raise the funding necessary to grow their business after bootstrapping for two years, the Caldwells were nominated and selected to pitch investors at Google Demo Day in San Francisco. There, the Google for Startups team helped them hone their story via hands-on mentorship and coaching. They ultimately won the Judges’ Favorite award and secured funding on the spot. “We’re excited to be the first Texas startup to win Google Demo Day,” said Dr. Tye. “Google has been a huge advocate for ShearShare, and we’re huge advocates for Google.”</p> <p>Since launching in 2016, ShearShare has experienced 184% year-over-year revenue growth. The number of businesses on the app has grown by 144%, while revenue per stylist has grown 30% year over year. Having learned so much as successful entrepreneurs, the Caldwells pay it forward by educating others. They are both part of university boards, cosmetology school advisory boards, and civic councils across Texas, and they serve as judges at local hackathons each month. “We know the importance of serving as a model for students who have a love for tech and beauty and barbering,” said Courtney. Moving forward, the Caldwells plan to increase their Google Ads budget to reach even more owners and stylists in an effort to become the biggest B2B ecosystem for beauty and barbering professionals. “We’re cracking the code for people who really want to maximize their earnings potential in an industry that is continuously changing,” concluded Dr. Tye.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="shearshare"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="ShearShare case study" data-image="https://lh3.googleusercontent.com/VsBBXwJ1magiI9J2BMyyewdQQ1cADqVsgpHj_aUbMr1sEEUPTzfe7-P3wF0iKPRiO8P_dYt7ejQ2uGQqN4AtXmtNgQ4Gugrj-nFRMg"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>About 30% of our users come to us through Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Courtney Caldwell </p> <p class="business-aside-quote-title"> COO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> ShearShare </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> McKinney, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://shearshare.com class="business-main-website-link" target="_blank" rel="noopener"> shearshare.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 11 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>About 30% of our users come to us through Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Courtney Caldwell </p> <p class="business-aside-quote-title"> COO </p> </div> <p>When Dr. Tye and Courtney Caldwell discovered that 40% of salon and barbershop space goes unused every day, they knew they had an opportunity on their hands. As award-winning salon owners, the husband-and-wife duo saw a business in filling empty salon seats by connecting fellow salon owners with independent stylists looking to find professional space to work. At first, the Caldwells acted as personal matchmakers between salon owners and stylists, but, after building an app, they’re now able to fill seats in more than 400 cities worldwide. With ShearShare, salon and barbershop owners can triple their revenue by filling their unused space by the day, and stylists can save in overhead costs that can force owners to close their businesses. “ShearShare helps keep our brick-and-mortar businesses open,” said Courtney.</p> <p>Google technology was essential in building the ShearShare app. The team used Google’s tools to enable in-app messaging and location services. “Location is very important to the stylist when they’re looking to rent space,” Dr. Tye said. And to reach more people searching for space to work by the day, ShearShare uses Google Ads. “About 30% of our users come to us through Google,” said Courtney. “It’s our lowest cost-per-acquisition channel online.” To raise the funding necessary to grow their business after bootstrapping for two years, the Caldwells were nominated and selected to pitch investors at Google Demo Day in San Francisco. There, the Google for Startups team helped them hone their story via hands-on mentorship and coaching. They ultimately won the Judges’ Favorite award and secured funding on the spot. “We’re excited to be the first Texas startup to win Google Demo Day,” said Dr. Tye. “Google has been a huge advocate for ShearShare, and we’re huge advocates for Google.”</p> <p>Since launching in 2016, ShearShare has experienced 184% year-over-year revenue growth. The number of businesses on the app has grown by 144%, while revenue per stylist has grown 30% year over year. Having learned so much as successful entrepreneurs, the Caldwells pay it forward by educating others. They are both part of university boards, cosmetology school advisory boards, and civic councils across Texas, and they serve as judges at local hackathons each month. “We know the importance of serving as a model for students who have a love for tech and beauty and barbering,” said Courtney. Moving forward, the Caldwells plan to increase their Google Ads budget to reach even more owners and stylists in an effort to become the biggest B2B ecosystem for beauty and barbering professionals. “We’re cracking the code for people who really want to maximize their earnings potential in an industry that is continuously changing,” concluded Dr. Tye.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#blanco-hood-cleaning"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1200-rw 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1200-rj 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1024-rw 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1024-rj 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w3400-rw 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w3400-rj 2x, https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g=w1700-rj" class="state-business-tab__image" alt="Blanco Hood Cleaning"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Blanco Hood Cleaning </h3> <p>Location: Dallas, Texas <br> Website: blancohoodcleaning.com <br> Blanco Hood Cleaning serves 100 customers annually</p> <p><p>For Juan Blanco, keeping kitchens clean is a big deal. Not only has it been his livelihood for the last 15 years, it’s also been a way to help professional kitchens prevent dangerous grease fires in their exhaust systems. Juan worked for other people until 2014, when a growing family convinced him to make a move. That year, he ventured out on his own, opening Blanco Hood Cleaning. “I was afraid to go out on my own,” he said. “When I started, I was doing everything. The hard part was getting new jobs — I was knocking door to door, and it was very tiring.” Looking for ways to spread the word about his new business, Juan started working with Google to build a website and advertise with Google Ads. “That’s when my company made a big jump,” said Juan. “I started doing everything online — that’s where we get most of our customers.”</p> <p>Today, Blanco Hood Cleaning uses Google Ads to get in front of potential customers who are searching for hood cleaners or similar services. “We’re getting 90% of our customers from Google Ads,” said Juan. The company runs Google Ads campaigns in both English and Spanish and dedicates 100% of its marketing budget to digital advertising. Blanco Hood Cleaning also uses Google My Business to further boost visibility on Google Search and relies heavily on G Suite tools like Gmail, Docs, Drive, and Calendar.“</p> <p>With G Suite, I get my professional email address linked to my company name,” said Juan. “I use Calendar to schedule jobs and to set reminders for bi-monthly, quarterly, and annual cleanings.” When asked what advice he’d give to someone trying to start their own business in 2019, Juan said, “I would advise them to get a webpage, open a Google Ads account, and just be online.”</p> <p>There are a lot of greasy kitchens out there, and business has been good for Blanco Hood Cleaning. Since turning to Google and digital, the company has experienced a three-times increase in revenue. Juan plans to use the money to add one truck per year to his fleet of vehicles and to focus more on managing the business he loves so dearly. “I love when a customer says that they’re happy, and that we’ve made their dirty kitchen new again,” he said. But what fills Juan with the most pride is accomplishing his original goal when founding Blanco Hood Cleaning: the ability to provide for his wife and two young children. “They’re who inspired me to start my business,” said Juan.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="blanco-hood-cleaning"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Blanco Hood Cleaning case study" data-image="https://lh3.googleusercontent.com/Dmte9WVM1_a501wc4hnSWa53LZW9ZnXmer_YEATFsvrtNWVi_4x8SET7g9GWf2C03Ej0-roGf083SDU1W-DYzj5PJcyXLvk0uXuw7g"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re getting 90% of our customers from Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Juan Blanco </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Blanco Hood Cleaning </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Dallas, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://blancohoodcleaning.com class="business-main-website-link" target="_blank" rel="noopener"> blancohoodcleaning.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Blanco Hood Cleaning serves 100 customers annually </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We’re getting 90% of our customers from Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Juan Blanco </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>For Juan Blanco, keeping kitchens clean is a big deal. Not only has it been his livelihood for the last 15 years, it’s also been a way to help professional kitchens prevent dangerous grease fires in their exhaust systems. Juan worked for other people until 2014, when a growing family convinced him to make a move. That year, he ventured out on his own, opening Blanco Hood Cleaning. “I was afraid to go out on my own,” he said. “When I started, I was doing everything. The hard part was getting new jobs — I was knocking door to door, and it was very tiring.” Looking for ways to spread the word about his new business, Juan started working with Google to build a website and advertise with Google Ads. “That’s when my company made a big jump,” said Juan. “I started doing everything online — that’s where we get most of our customers.”</p> <p>Today, Blanco Hood Cleaning uses Google Ads to get in front of potential customers who are searching for hood cleaners or similar services. “We’re getting 90% of our customers from Google Ads,” said Juan. The company runs Google Ads campaigns in both English and Spanish and dedicates 100% of its marketing budget to digital advertising. Blanco Hood Cleaning also uses Google My Business to further boost visibility on Google Search and relies heavily on G Suite tools like Gmail, Docs, Drive, and Calendar.“</p> <p>With G Suite, I get my professional email address linked to my company name,” said Juan. “I use Calendar to schedule jobs and to set reminders for bi-monthly, quarterly, and annual cleanings.” When asked what advice he’d give to someone trying to start their own business in 2019, Juan said, “I would advise them to get a webpage, open a Google Ads account, and just be online.”</p> <p>There are a lot of greasy kitchens out there, and business has been good for Blanco Hood Cleaning. Since turning to Google and digital, the company has experienced a three-times increase in revenue. Juan plans to use the money to add one truck per year to his fleet of vehicles and to focus more on managing the business he loves so dearly. “I love when a customer says that they’re happy, and that we’ve made their dirty kitchen new again,” he said. But what fills Juan with the most pride is accomplishing his original goal when founding Blanco Hood Cleaning: the ability to provide for his wife and two young children. “They’re who inspired me to start my business,” said Juan.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#siete-family-foods"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1200-rw 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1200-rj 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1024-rw 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1024-rj 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w3400-rw 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w3400-rj 2x, https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm=w1700-rj" class="state-business-tab__image" alt="Siete Family Foods"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Siete Family Foods </h3> <p>Location: Austin, Texas <br> Website: sietefoods.com <br> 44 employees</p> <p><p>Veronica Garza grew up in a family of seven. Although it was a big family, it was also a very close one. As a teenager, she was diagnosed with a debilitating autoimmune condition, her whole family was there for her. They all began to exercise together. When her brother suggested adopting a low-inflammation, grain-free diet, they all went on the diet. These things helped Veronica, but there were sacrifices, like having to give up some of the Mexican foods the family loved. “Grain-free was a solution to her health, but it meant saying goodbye to a part of our culture,” said Miguel Garza, CEO of Siete Family Foods. One day, missing her beloved tortillas, Veronica made grain-free tortillas using almond flour and served them to her family. They loved them. Her grandmother told her that they tasted better than the ones she’d been making for decades. The Garzas knew that if their grandmother approved, others would, too. In 2014, they launched Siete Family Foods, named for their family of seven.</p> <p>Siete Family Foods started selling its products at a small co-op in Austin and began shipping its food directly to consumers later that year. “It’s hard to convince retailers to carry a product that’s different, new, and not from an established brand,” said Miguel. “It’s also difficult to make consumers aware of you, so using digital was an important part of building awareness for Siete early on.” Today, the company uses Google Ads to boost sales and better reach health-conscious consumers online. “As a small food brand trying to solve a specific problem, our demographic wasn’t regionalized — it’s a niche consumer who exists almost everywhere,” Miguel said. With Google Ads, Siete Family Foods can make itself known nationwide to those who are searching for grain-free foods and other healthy diet alternatives. The company also uses G Suite tools and Google Analytics to monitor its campaigns and learn more about its audience.</p> <p>Siete Family Foods has grown to 40 employees, but at its heart, it remains a family business, filled with warmth and spirit. That is evident in its recently launched YouTube series, where musical guests perform and discuss their musical journeys over lunch. The videos reflect the brand’s desire to have a positive impact on its customers and their families. “Businesses should be looking to add value to their customers’ lives in whatever way they can,” said Miguel. Moving forward, the Garzas want to continue building brand awareness and keep solving problems for people like Veronica with unique health situations. “Growth is a big driver for us, but it has to be the right kind of growth,” said Miguel.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="siete-family-foods"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Siete Family Foods case study" data-image="https://lh3.googleusercontent.com/OonrbOcHIrI433dQcVENL-a-ntfghmrhEZVAxqeLUwZvUvSKbkAaUfywty-uZVUie41t3TdIno8oN6-lKRwcWtL2qVWeoC6WObOm"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>G Suite is an integral part of our day-to-day operations.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Hannah Pickett </p> <p class="business-aside-quote-title"> Marketing Coordinator </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Siete Family Foods </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Austin, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://sietefoods.com class="business-main-website-link" target="_blank" rel="noopener"> sietefoods.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 44 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>G Suite is an integral part of our day-to-day operations.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Hannah Pickett </p> <p class="business-aside-quote-title"> Marketing Coordinator </p> </div> <p>Veronica Garza grew up in a family of seven. Although it was a big family, it was also a very close one. As a teenager, she was diagnosed with a debilitating autoimmune condition, her whole family was there for her. They all began to exercise together. When her brother suggested adopting a low-inflammation, grain-free diet, they all went on the diet. These things helped Veronica, but there were sacrifices, like having to give up some of the Mexican foods the family loved. “Grain-free was a solution to her health, but it meant saying goodbye to a part of our culture,” said Miguel Garza, CEO of Siete Family Foods. One day, missing her beloved tortillas, Veronica made grain-free tortillas using almond flour and served them to her family. They loved them. Her grandmother told her that they tasted better than the ones she’d been making for decades. The Garzas knew that if their grandmother approved, others would, too. In 2014, they launched Siete Family Foods, named for their family of seven.</p> <p>Siete Family Foods started selling its products at a small co-op in Austin and began shipping its food directly to consumers later that year. “It’s hard to convince retailers to carry a product that’s different, new, and not from an established brand,” said Miguel. “It’s also difficult to make consumers aware of you, so using digital was an important part of building awareness for Siete early on.” Today, the company uses Google Ads to boost sales and better reach health-conscious consumers online. “As a small food brand trying to solve a specific problem, our demographic wasn’t regionalized — it’s a niche consumer who exists almost everywhere,” Miguel said. With Google Ads, Siete Family Foods can make itself known nationwide to those who are searching for grain-free foods and other healthy diet alternatives. The company also uses G Suite tools and Google Analytics to monitor its campaigns and learn more about its audience.</p> <p>Siete Family Foods has grown to 40 employees, but at its heart, it remains a family business, filled with warmth and spirit. That is evident in its recently launched YouTube series, where musical guests perform and discuss their musical journeys over lunch. The videos reflect the brand’s desire to have a positive impact on its customers and their families. “Businesses should be looking to add value to their customers’ lives in whatever way they can,” said Miguel. Moving forward, the Garzas want to continue building brand awareness and keep solving problems for people like Veronica with unique health situations. “Growth is a big driver for us, but it has to be the right kind of growth,” said Miguel.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#wholesome-sweeteners"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1200-rw 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1200-rj 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1024-rw 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1024-rj 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w3400-rw 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w3400-rj 2x, https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E=w1700-rj" class="state-business-tab__image" alt="Wholesome Sweeteners"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-9" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Texas"> Economic Impact --- Texas </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Wholesome Sweeteners </h3> <p>Location: Sugar Land, Texas <br> Website: www.wholesomesweet.com <br> 73 employees</p> <p><p>As the nation’s leading importer of organic, Fair Trade-certified, non-GMO sugars, agaves, and honeys, Wholesome Sweeteners is a small company making a big impact. “Doing good is essential to everything we do,” says Director of Marketing Sarah Miller. Founded in 2001, when organic and Fair Trade sugars were unheard of in North America, they started out with three simple products: organic sugar, raw sugar, and molasses. They have branched out into value-added products, including Organic Frostings and their allergy-free candy brand, Surf Sweets. Today, Wholesome is a leader in both the retail and bulk ingredient arenas—you can find Wholesome ingredients in popular organic teas, cereals, sodas, and more. “Wholesome is everywhere,” says Sarah. And wherever they go, they bring a strong set of values. “We don’t compromise on delivering absolutely delicious products and doing it in an ethical way,” she adds.</p> <p>To share their message with a wider audience, Wholesome Sweeteners leverages the power of the Internet. They use Google tools to broadcast and distribute their unique offerings in more targeted ways. “We just launched a video on YouTube about our pesticide-free Organic Honey, and how we protect our supply chain from hives to shelves. It really helps us tell our story in a succinct way,” Sarah explains. To reach customers directly, half of their marketing budget goes to digital, including AdWords, Google’s advertising program. They work with a wide suite of Google products, from DoubleClick, to Tag Manager, to Analytics, all of which help them optimize their online presence and boost e-commerce sales. “Through Google’s multiple tools, you can prove that your advertising efforts drive sales, solving the marketer’s dilemma—this is the Holy Grail,” says Sarah.</p> <p>Seeing the company’s impact is meaningful for Sarah. Her passion comes from their strong commitment to the environment and the wellbeing of farmers they work with around the world. They pay additional Fair Trade premiums to their farmers to invest in schools, healthcare, and other means for improving their lives. “So many global farmers live in poverty,” Sarah notes. “By paying additional Fair Trade premiums, we can help them rise out of that.” Wholesome Sweeteners’ mission also includes their local community, where they support Hurricane Harvey relief efforts, clean oceans, animal rescue, and families in need. In the future, Sarah hopes to bring even more awareness to the goodness of their products. “We’d love to make our organic products more accessible to all Americans.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="wholesome-sweeteners"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Wholesome Sweeteners case study" data-image="https://lh3.googleusercontent.com/gfaZnrtobFTOJ8HkzACxSJa23xAQ53XY_ger-EXzYH54035HphLSaDrjzSIct5bt0RVu-FmwVN4frbaSYo5c85KTWoLKUuCMubDI39E"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web and e-commerce allow us to compete with the giants out there—it helps level the playing field.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sarah Miller </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Wholesome Sweeteners </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Sugar Land, Texas </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.wholesomesweet.com class="business-main-website-link" target="_blank" rel="noopener"> www.wholesomesweet.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 73 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The web and e-commerce allow us to compete with the giants out there—it helps level the playing field.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sarah Miller </p> <p class="business-aside-quote-title"> Director of Marketing </p> </div> <p>As the nation’s leading importer of organic, Fair Trade-certified, non-GMO sugars, agaves, and honeys, Wholesome Sweeteners is a small company making a big impact. “Doing good is essential to everything we do,” says Director of Marketing Sarah Miller. Founded in 2001, when organic and Fair Trade sugars were unheard of in North America, they started out with three simple products: organic sugar, raw sugar, and molasses. They have branched out into value-added products, including Organic Frostings and their allergy-free candy brand, Surf Sweets. Today, Wholesome is a leader in both the retail and bulk ingredient arenas—you can find Wholesome ingredients in popular organic teas, cereals, sodas, and more. “Wholesome is everywhere,” says Sarah. And wherever they go, they bring a strong set of values. “We don’t compromise on delivering absolutely delicious products and doing it in an ethical way,” she adds.</p> <p>To share their message with a wider audience, Wholesome Sweeteners leverages the power of the Internet. They use Google tools to broadcast and distribute their unique offerings in more targeted ways. “We just launched a video on YouTube about our pesticide-free Organic Honey, and how we protect our supply chain from hives to shelves. It really helps us tell our story in a succinct way,” Sarah explains. To reach customers directly, half of their marketing budget goes to digital, including AdWords, Google’s advertising program. They work with a wide suite of Google products, from DoubleClick, to Tag Manager, to Analytics, all of which help them optimize their online presence and boost e-commerce sales. “Through Google’s multiple tools, you can prove that your advertising efforts drive sales, solving the marketer’s dilemma—this is the Holy Grail,” says Sarah.</p> <p>Seeing the company’s impact is meaningful for Sarah. Her passion comes from their strong commitment to the environment and the wellbeing of farmers they work with around the world. They pay additional Fair Trade premiums to their farmers to invest in schools, healthcare, and other means for improving their lives. “So many global farmers live in poverty,” Sarah notes. “By paying additional Fair Trade premiums, we can help them rise out of that.” Wholesome Sweeteners’ mission also includes their local community, where they support Hurricane Harvey relief efforts, clean oceans, animal rescue, and families in need. In the future, Sarah hopes to bring even more awareness to the goodness of their products. “We’d love to make our organic products more accessible to all Americans.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $39+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2006, Google.org has awarded over $39 million in funding to Texas organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $27+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2004, our employees based in Texas – including matching contributions and philanthropic giving from Google.org – have donated over $27 million to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 59,800+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in volunteer and pro bono hours </h4> <p class="state-communities-fact--copy"> Through Google.org, employees served over 59,800 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $39+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2006, Google.org has awarded over $39 million in funding to Texas organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $27+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2004, our employees based in Texas – including matching contributions and philanthropic giving from Google.org – have donated over $27 million to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 59,800+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in volunteer and pro bono hours </h3> <p class="state-communities-carousel-fact--copy"> Through Google.org, employees served over 59,800 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Lone Star State </h3> <p class="state-communities-callout-copy"> Google is proud to have roots in Texas, with our Austin office housing teams focused on Android, Google Cloud, finance, and more </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-515846c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-515846c { background-image: url(https://lh3.googleusercontent.com/_ZvJ-Ax4ud9FWnMHScx5-6K1szYsJKEH8g-33nSJGiZzRS2PXr9R5mG_S5ozGha8OwKB65VjlxY3cgWV1iX_tkVLQk8FTCswtcNa5A=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-515846c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-515846c { background-image: url(https://lh3.googleusercontent.com/_ZvJ-Ax4ud9FWnMHScx5-6K1szYsJKEH8g-33nSJGiZzRS2PXr9R5mG_S5ozGha8OwKB65VjlxY3cgWV1iX_tkVLQk8FTCswtcNa5A=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-515846c { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-515846c { background-image: url(https://lh3.googleusercontent.com/_ZvJ-Ax4ud9FWnMHScx5-6K1szYsJKEH8g-33nSJGiZzRS2PXr9R5mG_S5ozGha8OwKB65VjlxY3cgWV1iX_tkVLQk8FTCswtcNa5A=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-515846c"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="austin" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Austin </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>In 2007, we opened our first office in Texas and moved into our North Austin building after acquiring email security and archiving service, Postini. In 2017, we moved into our new office in downtown Austin on 2nd Street – within the city’s ecodistrict, in close proximity to the University of Texas at Austin and the Austin Independent School District. Teams at Google Austin focus on Android, Google Cloud, Google Play, people operations, finance, legal, and engineering.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-e5b6b68 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-e5b6b68 { background-image: url(https://lh3.googleusercontent.com/gbyEwlWpjTtLFx3h7JRMCODckeW4LeeIpHMFmwKmjks9oNnUhakprnl4QuSYzP9ZY8nWv-y7tSEommTmsg5lM3I6wXvshWs6TlqP=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-e5b6b68 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-e5b6b68 { background-image: url(https://lh3.googleusercontent.com/gbyEwlWpjTtLFx3h7JRMCODckeW4LeeIpHMFmwKmjks9oNnUhakprnl4QuSYzP9ZY8nWv-y7tSEommTmsg5lM3I6wXvshWs6TlqP=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-e5b6b68 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-e5b6b68 { background-image: url(https://lh3.googleusercontent.com/gbyEwlWpjTtLFx3h7JRMCODckeW4LeeIpHMFmwKmjks9oNnUhakprnl4QuSYzP9ZY8nWv-y7tSEommTmsg5lM3I6wXvshWs6TlqP=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-e5b6b68"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=30.267153%3A-97.74306079999997%3AAustin,%20TX,%20USA%3AUS%3A%3A20.13709231046343%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN AUSTIN </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="dallas" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-2-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Dallas </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-2-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google is proud to have an office in North Dallas that houses a Cloud team who works to digitally transform a range of industries in the area.</p> <p>In 2022, Googlers and the Dallas Regional Chamber hosted the eighth annual HackDFW. The event welcomed more than 500 people from 80 universities for a 48-hour marathon of hacking, collaborating, and learning. The HackDFW teams explored a range of innovation challenges including waste management, energy efficiency, and healthcare tracking.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-9191d8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-9191d8d { background-image: url(https://lh3.googleusercontent.com/b2dh4xyYYWUpY9Xl_dgesC943xatk_nGbANvk3MO6S6pqM8pC8uCYBzML3cBL6Wa4TxSt6gNbDUx1dJR961fw4uCQxbtSurKlSlOpDF1sESz7TJQ2xNK=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-9191d8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-9191d8d { background-image: url(https://lh3.googleusercontent.com/b2dh4xyYYWUpY9Xl_dgesC943xatk_nGbANvk3MO6S6pqM8pC8uCYBzML3cBL6Wa4TxSt6gNbDUx1dJR961fw4uCQxbtSurKlSlOpDF1sESz7TJQ2xNK=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-9191d8d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-9191d8d { background-image: url(https://lh3.googleusercontent.com/b2dh4xyYYWUpY9Xl_dgesC943xatk_nGbANvk3MO6S6pqM8pC8uCYBzML3cBL6Wa4TxSt6gNbDUx1dJR961fw4uCQxbtSurKlSlOpDF1sESz7TJQ2xNK=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-9191d8d"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=Dallas,%20TX,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN DALLAS </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="midlothian" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-3-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Midlothian/Red Oak </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-3-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>In June 2019, Google officially broke ground on its $600 million data center in Midlothian, Texas. Our data centers are what keep the internet up and running. Once fully operational, our data center will employ a number of people in a variety of full-time and contractor roles, including computer technicians, engineers, and various food services, maintenance, and security roles. In fall 2023, Google announced its second major data center in Red Oak, Texas, bringing Google's total investment in the state to $1.6 billion.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-7b27956 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-7b27956 { background-image: url(https://lh3.googleusercontent.com/lo7BZJloVc7VStsUGww_LwPWildt5F1nWr015KRFQW2gPQk27Lc_8fEsoIp_XH8BHmFDX2pxwKF_YEeCPo6CiNa_sK_WPgEuoRh0BjY=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-7b27956 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-7b27956 { background-image: url(https://lh3.googleusercontent.com/lo7BZJloVc7VStsUGww_LwPWildt5F1nWr015KRFQW2gPQk27Lc_8fEsoIp_XH8BHmFDX2pxwKF_YEeCPo6CiNa_sK_WPgEuoRh0BjY=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-7b27956 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-7b27956 { background-image: url(https://lh3.googleusercontent.com/lo7BZJloVc7VStsUGww_LwPWildt5F1nWr015KRFQW2gPQk27Lc_8fEsoIp_XH8BHmFDX2pxwKF_YEeCPo6CiNa_sK_WPgEuoRh0BjY=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-7b27956"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&distance=50&jld=20&jlo=en_US&location=Midlothian,%20TX,%20USA&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN MIDLOTHIAN </a> </div> </div> </div> </div> </div> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="houston" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-4-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> Houston </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-4-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google opened its office in Houston in 2021 and is working with industries throughout the region to digitally transform with our Cloud platforms.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-424d96b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-424d96b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-424d96b { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-424d96b { background-image: url(https://lh3.googleusercontent.com/0AVnPTwHKkgg0qsqKueFcqQqDUqwrLhE3FL-xixwKQoirHED7GXCY8ZxC5CXn-508YfGmFjaaOO0I1_BqJTNMDqPSjwZ6xYVivQt44CCGg4VPG5oPSDq=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-424d96b"> </div> <style> .state-explore-card-image-777b9b6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-777b9b6 { background-image: url(https://lh3.googleusercontent.com/CxGBixZ6eAYhcq6dkRFLHALUO9S9OUYy24Wdpge4ETdlOzbOEHmON_pS65lsmPTsiOaUGAuq81_wJ0RRE-jhw2mRNbUfxht2ZwMmaXmw_mcq7uii8w=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-777b9b6 { background-image: url(https://lh3.googleusercontent.com/CxGBixZ6eAYhcq6dkRFLHALUO9S9OUYy24Wdpge4ETdlOzbOEHmON_pS65lsmPTsiOaUGAuq81_wJ0RRE-jhw2mRNbUfxht2ZwMmaXmw_mcq7uii8w=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-777b9b6 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-777b9b6 { background-image: url(https://lh3.googleusercontent.com/CxGBixZ6eAYhcq6dkRFLHALUO9S9OUYy24Wdpge4ETdlOzbOEHmON_pS65lsmPTsiOaUGAuq81_wJ0RRE-jhw2mRNbUfxht2ZwMmaXmw_mcq7uii8w=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-777b9b6 { background-image: url(https://lh3.googleusercontent.com/CxGBixZ6eAYhcq6dkRFLHALUO9S9OUYy24Wdpge4ETdlOzbOEHmON_pS65lsmPTsiOaUGAuq81_wJ0RRE-jhw2mRNbUfxht2ZwMmaXmw_mcq7uii8w=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-777b9b6"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Addis NOLA </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> New Orleans, Louisiana </p> </div> <p class="state-explore-card-quote"> <q>There are 134,000 people who have actually seen our Google Business Profile just in the last six months. That is remarkable.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Prince Lobo </p> <p class="state-explore-card-quote-title"> Co-owner </p> <a href="/state/la/#addis-nola" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-ba2427d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-ba2427d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-ba2427d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-ba2427d { background-image: url(https://lh3.googleusercontent.com/HBiXaWOiQLUDuAj6tlfoH_6e32HJVetGoJ260kyPbbahTu1m2-usIEWWPJYhUH73JSmcSPVbM8lUZOuIhMKEWv_qHYLH-ZyCPB-sPnMzrlAXgeg83Ms=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-ba2427d"> </div> <style> .state-explore-card-image-e023fb7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-e023fb7 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-e023fb7 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-e023fb7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-e023fb7 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-e023fb7 { background-image: url(https://lh3.googleusercontent.com/7uOj6h-mLoGokHeoa_53wrFyb0u_yBqwayCzucnjAGe6pdVajuBIPS-JOBL-e8RKo11iIjXcNZe2Xr3MviLlwragek-X-90sz2pDWbjVgXG7C2j3LJw=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-e023fb7"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> AlbuKirky Seasonings </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Albuquerque, New Mexico </p> </div> <p class="state-explore-card-quote"> <q>We went with Performance Max ads the last couple of times, and we’re very happy with the traction we’re getting.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Kirk Muncrief </p> <p class="state-explore-card-quote-title"> Co-owner </p> <a href="/state/nm/#albukirky-seasonings" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-b0bfa5f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-b0bfa5f { background-image: url(https://lh3.googleusercontent.com/YB7ZH1JrBmJmZEL9uytzb3t0nJ8z93_h0VPEdW3vaw-E8gabyfKl-td0hrpVhTrGOar1rKxIseElQnLjYWyg6lK6h0UN2S9Le3Xgq6bR_6nCuwrpaQ=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-b0bfa5f { background-image: url(https://lh3.googleusercontent.com/YB7ZH1JrBmJmZEL9uytzb3t0nJ8z93_h0VPEdW3vaw-E8gabyfKl-td0hrpVhTrGOar1rKxIseElQnLjYWyg6lK6h0UN2S9Le3Xgq6bR_6nCuwrpaQ=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-b0bfa5f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-b0bfa5f { background-image: url(https://lh3.googleusercontent.com/YB7ZH1JrBmJmZEL9uytzb3t0nJ8z93_h0VPEdW3vaw-E8gabyfKl-td0hrpVhTrGOar1rKxIseElQnLjYWyg6lK6h0UN2S9Le3Xgq6bR_6nCuwrpaQ=w1024-l80-sg-rw-e365-c0xffffff); 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} @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-8b2ff6d { background-image: url(https://lh3.googleusercontent.com/lBKsizBxQJsnGYIkU-pFqNg8_bzIeT-LdF226RdbzeGuEnrHRV9csnesIsZWu64lOyrd8QbZnX7J0XybWfcu3Ku4wyUOvDOtcImrVlbEmexxumiHNnw=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-8b2ff6d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-8b2ff6d { background-image: url(https://lh3.googleusercontent.com/lBKsizBxQJsnGYIkU-pFqNg8_bzIeT-LdF226RdbzeGuEnrHRV9csnesIsZWu64lOyrd8QbZnX7J0XybWfcu3Ku4wyUOvDOtcImrVlbEmexxumiHNnw=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-8b2ff6d { background-image: url(https://lh3.googleusercontent.com/lBKsizBxQJsnGYIkU-pFqNg8_bzIeT-LdF226RdbzeGuEnrHRV9csnesIsZWu64lOyrd8QbZnX7J0XybWfcu3Ku4wyUOvDOtcImrVlbEmexxumiHNnw=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-8b2ff6d"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Dog Dish </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Tulsa, Oklahoma </p> </div> <p class="state-explore-card-quote"> <q>Being able to pull products from our website into our Business Profile is very helpful. If we have something in stock people are searching for, we pop right up.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Emily Bollinger </p> <p class="state-explore-card-quote-title"> Owner & Operator </p> <a href="/state/ok/#dog-dish" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Addis NOLA</h3> <q>There are 134,000 people who have actually seen our Google Business Profile just in the last six months. That is remarkable.</q> <p>Prince Lobo</p> <p>Co-owner</p> <a href="/state/la/#addis-nola">Read story</a> </li> <li> <h3>AlbuKirky Seasonings</h3> <q>We went with Performance Max ads the last couple of times, and we’re very happy with the traction we’re getting.</q> <p>Kirk Muncrief</p> <p>Co-owner</p> <a href="/state/nm/#albukirky-seasonings">Read story</a> </li> <li> <h3>Dog Dish</h3> <q>Being able to pull products from our website into our Business Profile is very helpful. If we have something in stock people are searching for, we pop right up.</q> <p>Emily Bollinger</p> <p>Owner & Operator</p> <a href="/state/ok/#dog-dish">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" class="glue-button glue-button--high-emphasis"> Explore resources </a> </div> <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Google Business Profile</h3> <h4>Helping American businesses connect with customers</h4> <a href="/resources/#gmb">Explore resources</a> </li> <li> <h3>YouTube</h3> <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> <a href="/resources/#youtube">Explore resources</a> </li> <li> <h3>Google Analytics</h3> <h4>Helping American businesses generate actionable insights</h4> <a href="/resources/#google_analytics">Explore resources</a> </li> <li> <h3>Google Play</h3> <h4>Helping American app developers build their businesses</h4> <a href="/resources/#google_play">Explore resources</a> </li> <li> <h3>Google Cloud</h3> <h4>Enabling Americans to digitally transform their organizations</h4> <a href="/resources/#google_cloud">Explore resources</a> </li> <li> <h3>Grow with Google</h3> <h4>Helping Americans grow their businesses</h4> <a href="/resources/#gwg">Explore resources</a> </li> <li> <h3>Google Career Certificates</h3> <h4>Providing American job seekers with new ways to start and grow their careers</h4> <a href="/resources/#google_career_certificates">Explore resources</a> </li> </ol> </div> </div> </div> </section> <script src="https://www.gstatic.com/external_hosted/html2canvas/html2canvas.min.js"></script> <script src="/static/js/mdc.min.js?cache=f550325"></script> </div> <section class="reports-footer-container"> <section class="glue-page"> <section class="glue-footer__upper"> <section class="glue-social"> <div class="footer-reports-container glue-social__group"> <p class="footer-headline glue-headline">Download Reports</p> <ul class="footer-reports glue-social__list glue-no-bullet"> <li class="footer-link-container"> <a class="footer-link" href="https://kstatic.googleusercontent.com/files/40e3addb26c09bb844eb8393b4a54e0c9125cd2ec3399cdf35bda96a7bbf153521a212fd8817eced8892f554d602bf36a64ad9346131b7561d37f31a9884b22b" target="_blank" rel="noopener"> 2023 </a> </li> <li class="footer-link-container"> <a class="footer-link" 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