Features | Statcounter

<!DOCTYPE html> <head> <title>Features | Statcounter</title> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta charset="utf-8"> <meta name="Author" content="Statcounter"> <meta name="Keywords" content="website stats, web stats, counter, hit counter, hit counters, free hit counter, free web counter, web counter, tracker, web tracker, visitor tracker"> <meta name="Description" content="See how Statcounter's easy-to-use features give you everything you need to understand your visitors and increase your website traffic."> <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=0"> <meta name="referrer" content="origin-when-cross-origin"> <meta property="og:image" content="https://www.statcounter.com/images/og_image.png"> <meta property="og:locale" content="en_IE"> <meta property="og:type" content="website"> <meta property="og:title" content="Statcounter - Web Analytics Made Easy"> <meta property="og:description" content="A free yet reliable invisible web 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product-features sticky-nav"><header><div id="sticky-nav"><div id="mobile-menu"><a href="/login/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd" id="login">Log In</a><div id="mobile-menu-accordion"><h3>Product</h3> <div> <ul> <li><a href="/features/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Features</a></li> <li><a href="/pricing/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Pricing</a></li> <li id="how-it-works-accordion" class="mobile-sub-menu"><a href="/how-it-works/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">How It Works</a> <ul> <li><a href="/how-it-works/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">How does Statcounter work?</a></li> <li><a href="/free-invisible-web-tracker/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Reliable web tracker</a></li> <li><a href="/free-hit-counter/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Fast hit counter</a></li> <li><a href="/free-web-stats/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Free web stats</a></li> <li><a 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href="/support/analyze-landing-pages/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Analyze Your Landing Pages</a></li><li><a href="/support/live-update/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Watch a live update of your visitors</a></li><li><a href="/support/track-conversion-rate/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Track Your Conversion Rate</a></li><li><a href="/support/detect-click-fraud/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Detect Click Fraud</a></li><li><a href="/support/session-replay/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Session Replay Guide</a></li><li><a href="/support/session-replay-filters/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Zone in on the important sessions to watch with filters</a></li></ul> </li> <li id="knowledge-base-accordion" class="mobile-sub-menu accordion"><a href="/support/faq/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">FAQ</a> <ul> <li><a href="/support/faq/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">General</a></li> <li><a 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href="/support/contact/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Contact Us</a></li> </ul> </div><h3>Explore</h3><div><ul><li><a href="https://statcounter.com/google-analytics-alternatives">Google Analytics Alternatives</a></li><li><a href="https://statcounter.com/statcounter-vs-google-analytics">Statcounter vs Google Analytics</a></li><li><a href="https://blog.statcounter.com/">Statcounter Blog</a></li></ul></div></div><div class="mobile-menu-signup"> <a href="/sign-up/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd" class="btn btn-green">Try it for Free!</a> </div></div><div class="row clearfix"> <div class="col col-span-9 col-nav"><nav id="nav-main"> <ul class="clearfix"><li id="nav-product"><a href="/features/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Features</a></li> <li id="pricing"><a href="/pricing/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Pricing</a></li> <li id="nav-demo"><a href="/demo/summary/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Demo</a></li> <li id="nav-sign-up"><a href="/sign-up/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Try it for FREE!</a></li> <li id="nav-log-in"><a href="/login/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Log In</a></li></ul> </nav></div> <div class="col col-span-3 col-logo"> <div id="logo-statcounter-2017"> <a href="/?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Statcounter</a> </div> </div> <div id="navicon"> <span>Menu</span> </div> </div> </div><div id="header-content"><div class="row clearfix"> <div class="col col-span-12"><h1>Features.</h1> </div> </div><div id="image-container"> <img src="/images/landing/features_header_image.svg"> </div></div></header><div class="section google-ads-integration clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_feature_heatmaps.svg"><span>INTERACTIVE HEATMAPS</span></div> <h2>See what's getting the most attention</h2> <p>Quickly see the areas on your website that get the most attention.</p> <p>Uncover the elements that are being ignored or going unnoticed by your visitors.</p> <p>Reveal friction points where your visitors are clicking on elements that aren鈥檛 links.</p> </div> <div class="image-content"><img src="/images/features_heatmaps.svg"></div> </div> </div><div class="section session-replay bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/feature_session_replay.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_feature_session_replay.svg"><span>SESSION REPLAY</span></div> <h2>See why your visitors aren鈥檛 converting</h2> <p>Watch recordings of your visitor鈥檚 and see your website through their eyes as they are using it.</p> <p>See what works, what breaks, where things can be improved and the friction points and frustrations that may be turning your visitors away, and losing you valuable conversions and sales.</p> </div> </div> </div><div class="section google-ads-integration clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_feature_google_ads.svg"><span>GOOGLE ADS INTEGRATION</span></div> <h2>View your Google Ad details for each visitor</h2> <p>Our <a href="/google-ads-integration?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Google Ads Integration</a> shows you the Google Ads details that correspond to each individual visitor session in Statcounter, including keywords, campaign, ad group, location of interest and more.</p> <p>See where your Google Ads configuration is resulting in irrelevant clicks and wasting your ad budget. Uncover fraudulent ad clicks and block IP addresses.</p> </div> <div class="image-content"><img src="/images/feature_google_ads_integration.svg"></div> </div> </div><div class="section conversion-tracking bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/feature_conversion_rate_tracking.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_feature_conversion_rate.svg"><span>CONVERSION TRACKING</span></div> <h2>Track your landing page conversion rate</h2> <p>See the percentage of visitors to your landing pages that went on to meet your website goal. Whether that鈥檚 completing a purchase or subscribing to your newsletter, conversion rate tracking helps you monitor the performance of your landing pages.</p> </div> </div> </div><div class="section summary-stats clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_summary_stats.svg"><span>SUMMARY STATS</span></div> <h2>Analyze your traffic trends over time</h2> <p>Track how your key metrics are performing over time by comparing pageviews, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts.</p> </div> <div class="image-content"><img src="/images/features_summary_stats.svg"></div> </div> </div><div class="section paid-traffic bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/features_paid_traffic.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_paid_traffic.svg"><span>PAID TRAFFIC ANALYSIS</span></div> <h2>Spot multiple paid clicks from the same visitor</h2> <p>See which IP addresses are generating repeat clicks on your ads. Easily spot fraudulent clicks from competitors, bots and click farms Export the data to send to your ad network for a refund.</p> </div> </div> </div><div class="section visitor-alerts clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_visitor_alerts.svg"><span>VISITOR ALERTS</span></div> <h2>Never miss an important visitor</h2> <p>Set alerts to be notified when an individual visitor returns to your website so you never have to miss an important visitor again. Chose to be alerted by email or on your mobile device via the Statcounter mobile app.</p> </div> <div class="image-content"><img src="/images/landing/features_visitor_alerts.svg"></div> </div> </div><div class="blue-section reports-dashboard"><div class="row clearfix"><div class="pre-heading text-center white-text"><img src="/images/icon_reports_dashboard_white.svg"><span>REPORTS DASHBOARD</span></div><h2>See how your website is doing at a glance.</h2><div class="post-heading">The reports dashboard displays the most meaningful aggregate metrics for a clear overview of how your website is performing and the ability to drill down into each report for deeper analysis.</div><div class="section stat-infoblock-container clearfix"> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_traffic_sources_white.svg"></div> <div class="text-stat"> <div class="heading">Traffic Sources</div> <div class="description">See the percentage of your visitors coming from search, referring websites, social media and direct traffic. Drill down further to see individual referring websites and keywords.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_visitor_locations_white.svg"></div> <div class="text-stat"> <div class="heading">Visitor Locations</div> <div class="description">Get a clear picture of where your visitors are when they browse your website. From Country down to IP Address level, our comprehensive visitor location data maps out your audience.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_visitor_engagement_white.svg"></div> <div class="text-stat"> <div class="heading">Visitor Engagement</div> <div class="description">Monitor your visitor's returning visits, visit lengths and file downloads to see how engaged they are with your website.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_system_stats_white.svg"></div> <div class="text-stat"> <div class="heading">System Stats</div> <div class="description">View aggregate information about your visitors' browsers, platforms, screen resolutions and operating systems so you can make informed decisions on building and testing your website.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_popular_pages_white.svg"></div> <div class="text-stat"> <div class="heading">Popular Pages</div> <div class="description">Identify the most heavily visited pages, and optimise them for maximum impact by viewing the pages of your website ranked by popularity.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_exit_links_white.svg"></div> <div class="text-stat"> <div class="heading">Exit Links</div> <div class="description">See how many times your banner ads and links to other websites are being clicked by your visitors.</div> </div> </div> </div><div class="text-center flush-bottom"><img src="/images/features_reports_dashboard.svg"></div></div></div><div class="section google-keyword-data clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_keyword_data.svg"><span>GOOGLE KEYWORD DATA</span></div> <h2>Analyze your Google keyword data</h2> <p>Sync your Google keyword data with Statcounter and unlock the search terms and phrases visitors are using to find your website.</p> </div> <div class="image-content"><img src="/images/features_google_keywords.svg"></div> </div> </div><div class="section increase-website-traffic bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/features_labels.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_labels.svg"><span>VISITOR LABELS</span></div> <h2>Add descriptive information about your visitors</h2> <p>Visitor Labels enable you to add descriptive information about your visitors to help you track them as they visit, leave, and return to your site. Store notes, business names, customer IDs, and more.</p> </div> </div> </div><div class="section email-reports clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_email_reports.svg"><span>CUSTOM EMAIL REPORTS</span></div> <h2>Get the complete story in your inbox</h2> <p>Create email reports that deliver basic summary stats so you can quickly see how your site is doing or configure detailed reports that include all of the key metrics you are tracking for your projects. Our mobile-friendly email reports can be generated daily, weekly, or monthly.</p> </div> <div class="image-content"><img src="/images/features_email_reports.svg"></div> </div> </div><div class="section bounce-rate bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/features_bounce_rate.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_bounce.svg"><span>BOUNCE RATE</span></div> <h2>Keep your bounce rate in check</h2> <p>See the percentage of single page visits broken down by page. <a href="/bounce-rate?PHPSESSID=729k1me5gdab242rcv9vdg9ihd">Bounce rate</a> shows you where to focus on improving content, speeding up page load time and improving usability.</p> </div> </div> </div><div class="blue-section recent-activity"><div class="row clearfix"><div class="pre-heading text-center white-text"><img src="/images/icon_recent_activity_white.svg"><span>RECENT ACTIVITY</span></div><h2>Get full visibility of your visitor's experience.</h2><div class="post-heading">Remove the blind spots and uncover the browsing activity of individual visitors in real time with our recent activity feeds.</div><div class="section stat-infoblock-container clearfix"> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_activity_feed_white.svg"></div> <div class="text-stat"> <div class="heading">Visitor Activity Feed</div> <div class="description">Watch a real-time, live feed of your visitors to see their location and system stats, and understand their behaviour and engagement.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_visitor_paths_white.svg"></div> <div class="text-stat"> <div class="heading">Visitor Paths</div> <div class="description">Make informed decisions about design and content by examining the navigation paths your visitors take through your website.</div> </div> </div> <div class="stat-infoblock"> <div class="icon-stat"><img src="/images/icon_magnify_white.svg"></div> <div class="text-stat"> <div class="heading">Magnify</div> <div class="description">View a forensic level of detail on each of your visitors and identify anonymous web traffic as leads and customers.</div> </div> </div> </div><div class="text-center flush-bottom"><img src="/images/features_recent_activity.svg"></div></div></div><div class="section report-filtering clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_filters_2.svg"><span>POWERFUL FILTERS</span></div> <h2>Zone in on your important visitors with filters</h2> <p>Cut through the noise of your web traffic and highlight specific visitor types with our powerful filters. Focus on your most engaged visitors and the ones who convert. Examine your paid traffic visitors who bounced. Make a shortlist of sessions to watch with Session Replay.</p> </div> <div class="image-content"><img src="/images/features_filters.svg"></div> </div> </div><div class="section data-export bg-grey clearfix"> <div class="row clearfix"> <div class="image-content"><img src="/images/features_export.svg"></div> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_export.svg"><span>DATA EXPORT</span></div> <h2>Export your data for further analysis</h2> <p>Export your data from any Statcounter report for further analysis in a spreadsheet or other third party software.</p> </div> </div> </div><div class="section mobile-apps clearfix"> <div class="row clearfix"> <div class="text-content"> <div class="pre-heading"><img src="/images/icon_mobile_apps.svg"><span>MOBILE APPS</span></div> <h2>Keep track of your website while on the move</h2><p>Access your stats from anywhere on your phone or tablet and get notifications when individual visitors return to your website. The Statcounter mobile app is available for <a href="https://itunes.apple.com/ie/app/statcounter-free-real-time/id903409665?mt=8" target="_blank">iOS</a>, <a href="https://play.google.com/store/apps/details?id=com.statcounter.statcounterapp" target="_blank">Android</a> and <a href="https://www.microsoft.com/en-us/store/p/statcounter-web-analytics/9nblggh5q10j" target="_blank">Windows Phone</a>. </p> </div> <div class="image-content"><img src="/images/features_mobile_apps.svg"></div> </div> </div><div class="createAccountWrapper"><div class="home-join clearfix"><h2>Try Statcounter free for 30 days</h2> <div class="text-center">No Credit Card required. 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