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<header class="m-page-header m-page-header--detail m-page-header--has-image " > <div class="m-page-header__container"> <div class="m-page-header__inner"> <span class="a-kicker"> <a href="https://www.nytco.com/person/david-rubin/">People</a> </span> <div class="m-page-header__main"> <h1 class="m-page-header__title">David Rubin</h1> <h2 class="m-page-header__subtitle">Chief Brand and Communications Officer of The New York Times, and Publisher of Wirecutter</h2> </div> </div> </div> <div class="m-page-header__image"> <div class="a-image"> <picture> <source media="screen and (min-width: 1300px)" srcset="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=2000, https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=2000&dpr=2 2x" /> <source media="screen and (min-width: 1000px) and (max-width: 1299px)" srcset="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=1400, https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=1400&dpr=2 2x" /> <source media="screen and (min-width: 700px) and (max-width: 999px)" srcset="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=1000, https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=1000&dpr=2 2x" /> <source media="screen and (min-width: 500px) and (max-width: 699px)" srcset="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=1:1&width=700, https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=1:1&width=700&dpr=2 2x" /> <source media="screen and (max-width: 499px)" srcset="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=1:1&width=500, https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=1:1&width=500&dpr=2 2x" /> <img src="https://nytco-assets.nytimes.com/2019/03/NYTCO-2018-crCelesteSloman-DavidRubin-3425_re1_ext_v1.jpg?quality=70&auto=webp&crop=16:9&width=2000" alt="" class=""> </picture> </div> </div> </header> <div class="m-module m-module-text m-module-text--no_image m-module-text--longform"> <div class="m-module-text__wrapper"> <div class="m-module-text__header"> <div class="a-person-meta"> New York <br> 2016 </div> </div> <div class="m-module-text__content"> <p>David Rubin is the chief brand and communications officer of The New York Times Company, and publisher of Wirecutter.</p> <p>As leader of The Times’s communications and brand strategy, David is responsible for all corporate, brand and internal messaging, PR and public affairs as well as enterprise wide brand strategy for The Times and its products. David also oversees many of The Times’s other revenue streams outside of subscription and advertising, including licensing, books, film and television, commerce and live events.</p> <p>As publisher of Wirecutter, David and the Wirecutter leadership team are responsible for propelling growth, driving outstanding performance and continuing to advance its rigorous service journalism.</p> <p>When he was previously chief marketing officer of The Times, he participated in The Times digital transformation, growing the consumer subscription business exponentially. Within marketing, he led the development of award-winning advertising campaigns, including “The Truth Is Hard,” which premiered on the Oscars broadcast in February 2017; “The Truth Has a Voice,” which premiered during the Golden Globes in January 2018; “The Truth Is Worth It” campaign; “Life Needs Truth;” and the recent “More of Life.”</p> <p>He was also responsible for all acquisition and performance marketing, helping to propel The Times’s digital consumer business, which has surpassed nine million subscribers. He has been named a “Brand Genius” by Ad Week and one of Business Insider’s “25 Most Innovative CMOs in the World.”</p> <p>Mr. Rubin has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments. Highlights include the launch of Axe body spray into the United States and the turnaround of Unilever USA’s hair care division. Prior to joining The Times in April 2016, he was at Pinterest, where he led the community, marketing, brand and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.</p> <p>He received a Master of Business Administration degree from Wharton in 1999 and a Bachelor of Arts in history from Yale in 1993.</p> </div> </div> </div> <div class="o-recirculation "> <div class="m-module m-module-title"> <div class="m-module-title__inner"> <h3 class="m-module-title__title a-title">Explore Further</h3> </div> </div> <div class="m-module m-module-list m-module-list--large"> <div class="m-module-list__inner" data-list-items> <article class="m-card m-card--large "> <a href="https://www.nytco.com/person/hannah-yang/" class="m-card__inner" target=""> <header class="m-card__main"> <div class="m-card__title-wrap"> <h4 class="m-card__title">Hannah Yang</h4> </div> <span class="m-card__subtitle">Chief Growth and Customer Officer</span> </header> <figure class="m-card__image"> <div class="a-image"> <img src="https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=10&auto=webp&width=100&crop=1:1" alt="" class="" srcset="https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=500 500w, https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=700 700w, https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=900 900w, https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=1000 1000w, https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=1400 1400w, https://nytco-assets.nytimes.com/2018/12/NYTCO-2018-_crDamonWinterForTheNewYorkTimes-HannahYang-0I3A8896-sq-3.jpg?quality=70&auto=webp&crop=1:1&width=1800 1800w" sizes="(min-width: 1920px) 1776px, (min-width: 1700px) calc(100vw-144px), (min-width: 1300px) calc(100vw-120px), (min-width: 1000px) calc(100vw-80px), (min-width: 700px) calc(100vw-56px), (min-width: 500px) calc(100vw-32px), calc(100vw-32px)" > </div> </figure> </a> </article> <article class="m-card m-card--large "> <a href="https://www.nytco.com/person/guy-griggs/" class="m-card__inner" target=""> <header class="m-card__main"> <div class="m-card__title-wrap"> <h4 class="m-card__title">Guy Griggs</h4> </div> <span class="m-card__subtitle">Vice President of National Sales</span> </header> <figure class="m-card__image"> <div class="a-image"> <img src="https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=10&auto=webp&width=100&crop=1:1" alt="" class="" srcset="https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=500 500w, https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=700 700w, https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=900 900w, https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=1000 1000w, https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=1400 1400w, https://nytco-assets.nytimes.com/2019/04/NYTCO-2019-CelesteSloman-GuyGriggs-0077_v1-headshot-square.jpg?quality=70&auto=webp&crop=1:1&width=1800 1800w" sizes="(min-width: 1920px) 1776px, (min-width: 1700px) calc(100vw-144px), (min-width: 1300px) calc(100vw-120px), (min-width: 1000px) calc(100vw-80px), (min-width: 700px) calc(100vw-56px), (min-width: 500px) calc(100vw-32px), calc(100vw-32px)" > </div> </figure> </a> </article> </div> </div> </div> </div> </div> </main> <footer class="g-footer"> <div class="g-footer__container"> <div class="g-footer__inner"> <div class="g-footer__logo"> <a href="https://www.nytco.com/"> <svg class="icon icon--logo--xl--full " aria-hidden="true"><title>The New York Times Company</title><use xlink:href="#icon--logo--xl--full"></use></svg> <svg class="icon icon--logo--m--full " aria-hidden="true"><title>The New York Times Company</title><use xlink:href="#icon--logo--m--full"></use></svg> <svg class="icon icon--logo--s " aria-hidden="true"><title>The New 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