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class="ArticleContent_article_content__3ExN4"><div class="Breadcrumbs_breadcrumbs__5Toca"><div class="Breadcrumbs_breadcrumbs__backIconDiv__0PczU"><a class="Breadcrumbs_breadcrumbs__backIcon__gSoMD" href="/resources/budgets/"><i class="Icon_root__1fy91 Icon_icon-small__1fy91" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="m4 12 8 8 1.502-1.504L8.001 13H20v-2H7.999l5.5-5.5L12 4l-8 8Z" clip-rule="evenodd"></path></svg></i></a></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><a href="https://www.eventbrite.com/organizer/overview/"><p class="Typography_root__4bejd #585163 Typography_body-md__4bejd Breadcrumbs_breadcrumbs__clickableText__foYWZ Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Event Organizer</p></a><i class="Icon_root__1fy91 Icon_icon-xsmall__1fy91" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585L10.224 17Z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><a href="/resources/"><p class="Typography_root__4bejd #585163 Typography_body-md__4bejd Breadcrumbs_breadcrumbs__clickableText__foYWZ Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Resources</p></a><i class="Icon_root__1fy91 Icon_icon-xsmall__1fy91" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585L10.224 17Z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><a href="/resources/budgets/"><p class="Typography_root__4bejd #585163 Typography_body-md__4bejd Breadcrumbs_breadcrumbs__clickableText__foYWZ Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Event Budgeting </p></a><i class="Icon_root__1fy91 Icon_icon-xsmall__1fy91" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585L10.224 17Z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><p class="Typography_root__4bejd #585163 Typography_body-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Organize Finances With This Free Event Budget Template</p></div></div><p class="Typography_root__4bejd #585163 Typography_heading-sm__4bejd ArticleContent_topic_title__OLyfi Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Event Budgeting </p><h1 class="Typography_root__4bejd #261b36 Typography_heading-lg__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#261b36">Organize Finances With This Free Event Budget Template</h1><p class="Typography_root__4bejd #3a3247 Typography_body-lg__4bejd ArticleContent_article_description__lyuLN Typography_align-match-parent__4bejd" style="--TypographyColor:#3a3247">The perfect event budget template can help streamline your finances and maximize your ROI. Discover a template to kick-start your budgeting here. </p><div class="RichTextRender_rich_text_render__uCmoe "><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Creating a watertight <a href="https://www.eventbrite.com/blog/event-budget-guide-ds00/"><u>budget</u></a> is every event organizer’s dream: no unexpected expenses, all costs catered for, and an excellent <a href="https://www.eventbrite.co.uk/blog/measure-event-roi-ds00/"><u>return on investment (ROI)</u></a>. The one thing behind all effective budgets? Comprehensive planning — and that means using a great template. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The right template can supercharge your budget by helping you estimate costs ahead of time, manage your spending, and allocate your resources effectively. In this guide, you’ll learn how to make the most of your <a href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/"><u>event budget template</u></a> to streamline your event finances and create the perfect event. </p><h4 class="Typography_root__4bejd #13002d Typography_body-lg-bold__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Key takeaways</h4><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Creating an event budget is the foundation of any successful event, allowing you to streamline your finances, track your expenses, and identify key cost-saving opportunities</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">There are a range of factors you need to consider when creating your budget — including expenses (such as venue hire, catering costs, and staffing fees) and income (such as sponsorships, grants, and ticket pre-sales) </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Utilize our free event budget template to simplify the planning process, organize your expenses into clear categories, and pull all of your research together into a single resource</p></li></ul><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Understanding event budgets</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Whether you’re working with a similar budget or a smaller one, what’s vital is <i>how</i> you manage it. And this is where a robust budget comes in. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">A good event budget helps you to keep your finances in check, including your expenses (such as your venue hire fee and catering costs) as well as your income (such as <a href="https://www.eventbrite.com/blog/guide-to-event-sponsorship-ds00/"><u>sponsorship</u></a> or <a href="https://www.eventbrite.com/blog/crowdfunding-event-ds00/"><u>crowdfunding</u></a>) to ensure you’re on track to make a profit. Your budget should be a well-organized and up-to-date resource, allowing you to see a comprehensive picture of your event expenditure — from a big-picture forecast to fine-detail calculations. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Why event budgeting matters</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">So — why does event budgeting matter? Beyond just crunching numbers, budgeting plays a key role in the success of your event, allowing you to stay in control of your spending. For many event organizers, budget restraints are the most common challenge to smooth-sailing events. Creating a budget can help, then, in one crucial way: it makes the funds you do have work harder. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In making your money go further, a strong budget allows you to:</p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Set realistic goals and expectations for your event </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Plan all costs ahead of time</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Track and categorize your expenses</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Track and categorize your income </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Analyze your spending </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Allocate your resources effectively</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Identify key cost-saving opportunities</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Maximize your ROI</p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Key components of an event budget</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">There are several key components of an event budget; make sure you cover all bases when you begin planning so as not to overlook any key costs. Generally speaking, budgets can be split into two categories: expenses and income. </p><h4 class="Typography_root__4bejd #13002d Typography_body-lg-bold__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Expenses</h4><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.co.uk/blog/choosing-venue-adds-value-event-ds00/"><u>Venue hire</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Merchandise costs</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.co.uk/blog/catering-on-a-budget-ds00/"><u>Catering costs</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Speaker or performer fees</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Staffing costs</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Technology, device, or equipment hire or purchase</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/"><u>Marketing</u></a> costs (printed materials and <a href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/"><u>paid advertising</u></a>) </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.co.uk/blog/free-tools-uplevel-event-business/"><u>Event management tools</u></a>, apps, and software</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">One-off costs, such as business licenses or permits</p></li></ul><h4 class="Typography_root__4bejd #13002d Typography_body-lg-bold__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Income</h4><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Sponsorships</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Ticket pre-sales</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Crowdfunding </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Investments </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Grants</p></li></ul><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Introducing our free event budget template</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Say goodbye to disorganized budgeting — and say hello to our <a href="https://www.eventbrite.com/resources/budgets/event-budget-template/"><u>event budget template</u></a>. This template will help you to simplify your spending and provide an organized format for all of your event costs. The template is split into a range of categories, including costs for:</p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Venue</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Refreshments</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Program</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Promotion</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Other (merchandise, add-ons, and so on)</p></li></ul><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">For each category, you have space to input the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Estimated costs: </b>In one column, input estimated costs for the various categories. This is what you estimate you will spend on each item, in line with the constraints of your budget. Our template will automatically give you totals for each category, and for the event as a whole. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Actual costs: </b>In the second column of each category, input the actual costs of each item. This can be done by obtaining quotes from different suppliers to find the confirmed costs you will be invoiced for. Our template will automatically give you totals for each category, and for the event as a whole — as well as putting your actual costs with a side-by-side comparison with your estimated costs, so you can identify any areas of shortfall. </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Customizing the template for your needs</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Your budget should be tailored to fit your event — whether you’re creating a large festival or a small dining experience. That’s why it’s easy to customize our event budget template for your needs. You can add rows for new categories (such as music or talent), modify existing categories, and remove any categories that don’t fit your event. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Tracking expenses with the template</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">It’s easy to track your expenses with our event budget template. Each category and its associated expenses are laid out in clear rows and automatically presented in a pie chart — so it’s easy to see at a glance where your budget is allocated. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">You can also see an accurate expense breakdown for each category, which can help you analyze your spending and pinpoint cost-saving opportunities. Our comparison feature means you can compare your estimated and actual expenses too — simplifying your budget strategy by highlighting any discrepancies.</p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Download the </b><a href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/"><b><u>event budget template</u></b></a><b> here. </b></p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Breaking down the event budget categories</h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">With rising costs of equipment and venue hire, it’s becoming more important than ever to make every cent of your event budget count. This is how your budget can help: a breakdown of your costs can help you use your funds wisely. Here’s how to track each one carefully across each <a href="https://www.eventbrite.com/resources/budgets/expense-categories/">expense category</a>. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Venue</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the <a href="https://www.eventbrite.co.uk/blog/choosing-venue-adds-value-event-ds00/"><u>venue</u></a> category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Hire cost:</b> The cost of hiring the venue, either a flat rate or on a per-hour/day basis. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Additional costs:</b> The cost of any extras you require, such as in-house catering, equipment use, bar use, or other amenities (these may be included in the hire fee, but not always, so it is worth double checking). </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> This is the total of the venue hire cost plus any extras. To compare multiple venues, you’ll need to repeat the steps above to ascertain which offers the best value. </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Talent</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the talent category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Appearance costs:</b> The cost of the performer or speaker appearing at your event.</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Additional costs:</b> The cost of riders (such as supplying specific products or services), accommodation, or travel for the performer/speaker if necessary. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> This is the total cost of appearance fees, travel, accommodation, and rider for each performer. If you have multiple performers, remember to complete these steps as many times as necessary and add together to get the total entertainment cost.</p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Food and drink</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the <a href="https://www.eventbrite.co.uk/blog/catering-on-a-budget-ds00/"><u>catering</u></a> category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Food and drink costs:</b> The cost of all the food and drink you will supply at your event. This might be buying specific items at a fixed price (for instance, 300 bottles of beer from one supplier, plus 200 popcorn boxes from another) or may be calculated on a per-head basis (for instance, a sum of $35 per attendee charged by the venue for in-house catering), so make sure to factor this into your calculations accordingly. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Additional costs:</b> The cost of any catering extras, such as booking food trucks, caterers or staff (such as bartenders or waiters). </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> This is the total cost of food, drink, and catering extras for your event (remember to include <a href="https://www.investopedia.com/terms/g/gst.asp" target="_blank" rel="nofollow noopener noreferrer"><u>Goods and Services Tax (GST)</u></a> to the total cost if it is not included in your other figures). </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">People and staffing</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the staffing category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Staff costs:</b> The cost of hiring the staff you need for your event. Input their daily or hourly rate, and multiply by the number of staff members to get the total figure. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Additional costs:</b> The cost of any extras, such as uniforms (remember to calculate these per staff member, allowing extra for damaged/lost uniforms) or accommodation and travel (if necessary). </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> The total cost of the above to give you an accurate figure for your staffing budget. </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Marketing and promotion</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the <a href="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/"><u>marketing</u></a> category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Marketing costs:</b> The cost of all marketing materials you will be using and campaigns you’ll be running, such as <a href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/"><u>paid advertising</u></a> (like social media ads, newsletter ads, and so on), sponsored content costs, <a href="https://www.eventbrite.com/blog/social-media-influencer-strategy-events-ds00/"><u>influencer marketing</u></a> costs, and marketing tool subscriptions. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> The total cost of each of the marketing items above. </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Ticketing and software</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In the ticketing and software category of your budget template, you’ll need to obtain figures for the following: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Software costs:</b> The cost of any apps, tools, or <a href="https://www.eventbrite.com/blog/free-event-planning-software/"><u>event management software</u></a> you use to sell your tickets, manage your event, or organize your team. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Total:</b> The total cost of each of the tools above (remember to factor in how your subscriptions are paid for each tool — for instance, if you pay a monthly fee, how many months will you be using the software in the run-up to the event?)</p></li></ul><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Once you have obtained figures for each category, our template adds each total together to get the overall figure for your event expenses. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Additional event planning resources</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Your event budget is the superhero of your <a href="https://www.eventbrite.com/blog/event-strategy/"><u>event strategy</u></a>, but streamlining your planning doesn’t stop there. From AI-powered software to actionable templates, there are a range of other tools that can save you time and resources — so you can spend your energy where it matters most: on delighting your attendees. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Streamlining event planning with technology</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">New technologies — in particular, <a href="https://www.eventbrite.com/blog/big-data-for-event-marketing/"><u>big data</u></a> and artificial intelligence (AI) — are transforming event planning for a new generation of event organizers. According to research by Ovation DMC, <a href="https://ovationdmc.com/__trashed/" target="_blank" rel="nofollow noopener noreferrer"><u>21% of event organizers</u></a> surveyed said they would use AI to streamline their event planning and logistics, while 15% would use it for data analytics, such as analyzing attendee behavior. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Incorporating new tech into your planning can be an effective way to save time, costs, and resources. There are a range of tools you can explore, including: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>AI tools:</b> <a href="https://www.eventbrite.com/blog/ai-for-beginners-how-to-use-artificial-intelligence-for-events/"><u>AI-powered tools</u></a> can help you to create compelling copy for your <a href="https://www.eventbrite.com/blog/event-marketing-strategy-ds00/"><u>marketing</u></a> campaigns, speed up your budget creation with <a href="https://www.eventbrite.com/resources/budgets/ai-budgeting-tools/">predictive analytics</a> and save time on manual data entry.</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Automated software:</b> From scheduling <a href="https://www.eventbrite.co.uk/blog/how-to-promote-event-social-media-ds00/"><u>social media</u></a> posts to sending <a href="https://www.eventbrite.co.uk/blog/event-email-templates/"><u>email marketing campaigns</u></a>, investing in software with automated scheduling features can help you stay organized with your attendee communications. </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Team software:</b> Get everyone organized using team software and apps, such as group calendars, shared resource platforms, and task boards (such as <a href="https://trello.com/" target="_blank" rel="nofollow noopener noreferrer"><u>Trello</u></a>, <a href="https://monday.com/" target="_blank" rel="nofollow noopener noreferrer"><u>Monday</u></a>, and <a href="https://asana.com/" target="_blank" rel="nofollow noopener noreferrer"><u>Asana</u></a>) — so that everyone in your team has full visibility for each element of the event. </p></li></ul><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Leveraging templates for efficiency</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The best way to get organized? Compiling all elements of your event planning into easy-to-access resources. Whether you’re organizing your marketing strategy, your schedule, or your email launch copy, <a href="https://www.eventbrite.com/blog/event-planning-templates/"><u>event planning templates</u></a> are every organizer’s best friend. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The right templates are a great way to kick-start your planning and boost your efficiency. They also give your planning a well-defined framework so that you can track various moving parts of your event easily — allowing you and your team to stay on the same page. Below, discover a range of templates designed to power your planning process. </p><h4 class="Typography_root__4bejd #13002d Typography_body-lg-bold__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Event planning templates</h4><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.co.uk/blog/how-to-write-an-event-proposal-ds00/"><u>Event Proposal Template</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/event-social-media-post-examples/"><u>Social Media Ad Copy Templates</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/invitation-email-templates-ds00/"><u>Email Copy Templates</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/event-strategy-template/"><u>Event Strategy Template</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/academy/event-speaker-template/"><u>Event Speaker Sourcing and Outreach Template</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/event-program-template-ds00/"><u>Event Program Template</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/run-of-show-template/"><u>Run of Show Template</u></a></p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><a href="https://www.eventbrite.com/blog/event-report/"><u>Event Report Template</u></a></p></li></ul><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"> </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The secret ingredient to any successful event is a strong, comprehensive budget. Paying attention to financial planning — from expenses to sponsorships — at the beginning can help to keep you on track and boost that all-important ROI. With our event budget template, you can organize your expenditure and your funding in one clear place. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Frequently Asked Questions</b></h2><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What is an event budget?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">An event budget is a comprehensive outline of an event’s financial plan, intended to facilitate making smart decisions. It gives a detailed breakdown of expenses and revenue, so you can keep track of all associated costs of running the event — and create clear strategies to maximize your ROI. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>How can an event budget template assist in tracking expenses?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Using an event budget template facilitates staying on top of finances by providing a framework for tracking and monitoring expenses. By tracking and categorizing expenses in a clear format, you can pinpoint areas you can cut back on, where you can spend more, and how you can boost your profits. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What are the usual expenses linked to leasing a venue for an event?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The cost of hiring a venue can vary hugely depending on the size and scale of your event, as well as the venue’s capacity, amenities, and location. Some venues may also charge extra for equipment hire, catering, or bar use. You may decide to search for a venue on per-hour basis, or decide to pay a flat fee — so make sure you research thoroughly to find the best space for your needs. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What are the benefits and drawbacks of buffet service compared to served meals at events?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Buffet service can be an affordable catering option if you’re working with a limited budget. It tends to be typically cheaper than a served meal, while also suiting more relaxed events. Sit-down dining, on the other hand, comes with a higher price tag and tends to suit more formal events.</p></div><div class="ArticleContent_cta__w6Wlm"><p class="Typography_root__4bejd #3a3247 Typography_heading-sm__4bejd CTASection_cta_title__R1HOn Typography_align-center__4bejd" style="--TypographyColor:#3a3247">Ready to host your event?</p><div class="flex-center"><a href="https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/"><button type="button" class="Button_root__wk7tf Button_primary__wk7tf" aria-disabled="false">Get started</button></a></div></div><div class="NextArticle_next_article__LNaJP"><div class="NextArticle_header__3l3hT"><span class="Typography_root__4bejd #585163 Typography_body-lg-bold__4bejd NextArticle_title__GWs3j Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Next Article</span><a href="/resources/budgets/event-fundraising/"><i class="Icon_root__1fy91 Icon_icon-small__1fy91" aria-hidden="true"><svg 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","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Additional event planning resources","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Your event budget is the superhero of your ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.eventbrite.com/blog/event-strategy/"},"content":[{"nodeType":"text","value":"event strategy","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":", but streamlining your planning doesn’t stop there. From AI-powered software to actionable templates, there are a range of other tools that can save you time and resources — so you can spend your energy where it matters most: on delighting your attendees. 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