English - North America - Twitter Marketing

<!doctype html>  <html data-behavior="i18n" data-nal="false" dir="ltr" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://marketing.twitter.com/na/en","20200513005030","https://web.archive.org/","web","/_static/", "1589331030"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>English - North America - Twitter Marketing</title> <meta name="description" content="Twitter has solutions for your marketing objectives."/> <link rel="canonical" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/na/en"/> <meta property="og:url" content="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/na/en"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Twitter Marketing"/> <meta property="og:description" content="Twitter has solutions for your marketing objectives."/> <meta property="og:image" content="https://web.archive.org/web/20200513005030im_/https://marketing.twitter.com/content/dam/marketing-twitter/na/en/homepage/twitter-marketing-insights-desktop-masthead.jpg"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="TwitterMktg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200513005030im_/https://marketing.twitter.com/content/dam/marketing-twitter/na/en/homepage/twitter-marketing-insights-desktop-masthead.jpg"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://web.archive.org/web/20200513005030im_/https://abs.twimg.com/favicons/favicon.ico" rel="shortcut icon" type="image/x-icon"/> <link rel="stylesheet" href="https://web.archive.org/web/20200513005030cs_/https://cdn.cms-twdigitalassets.com/etc/designs/marketing-twitter/public/css/main.e7ef55195520fd3d6028967d6f69eda474b3e41b.default.css" type="text/css"/> <script type="text/javascript" src="/web/20200513005030js_/https://marketing.twitter.com/etc/clientlibs/dtm/marketing-twitter/ac0b17d7a4556cd264c3df3fac5054e8fd5023f8/satelliteLib-ee16895e0e9105c8b9ee7038dc4fd38cdfef8d99.js"></script> <link rel="alternate" hreflang="x-default" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/"/> <link rel="alternate" hreflang="en" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/na/en"/> <link rel="alternate" hreflang="en-gb" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/emea/en_gb"/> <link rel="alternate" hreflang="fr" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/emea/fr"/> <link rel="alternate" hreflang="ar" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/emea/ar"/> <link rel="alternate" hreflang="de" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/emea/de"/> <link rel="alternate" hreflang="es-es" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/emea/es_es"/> <link rel="alternate" hreflang="pt" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/latam/pt"/> <link rel="alternate" hreflang="es" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/latam/es"/> <link rel="alternate" hreflang="en-gb" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/apac/en_gb"/> <link rel="alternate" hreflang="ja" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/apac/ja"/> <link rel="alternate" hreflang="ko" href="https://web.archive.org/web/20200513005030/https://marketing.twitter.com/apac/ko"/> <script type="application/ld+json"> {"@context":"https://web.archive.org/web/20200513005030/http://schema.org", "@type":"Organization", "url":"https://web.archive.org/web/20200513005030/https://marketing.twitter.com/", "sameAs":["https://web.archive.org/web/20200513005030/https://twitter.com/twittermktg?lang=en"], "name":"Twitter Marketing", "location" : [ { "@type":"PostalAddress", "addressLocality": "San Francisco, California" } , { "@type":"PostalAddress", "addressLocality": "New York City, New York" } ], "parentOrganization":"Twitter", "slogan":"Want to Move the World? #StartWithThem.", "description": "Twitter’s place for marketers, agencies, and creative thinkers. Bringing you insights, news, updates, and inspiration.", "logo":"https://web.archive.org/web/20200513005030/https://pbs.twimg.com/profile_images/875168307585794048/yuE68O2__400x400.jpg", "foundingDate": "2011" }</script> </head> <body class="page home "> <div id="page-wrapper"> <header> <div id="loader-container"> <div id="loader" class="active"></div> </div> <div class="comp-wrapper nav-drawer mu01-marketing-header animate no-interaction is-progress-bar-disabled" data-component-universal="mu01-marketing-header" data-component-common="masthead"> <div class="comp-container mu01-marketing-header__item"> <div class="header-main__decoration"></div> <div data-component-common="navigation" class="nav-wrapper"> <header class="header-main"> <div class="header-main__yin header-left"> <div class="header-main__logo"> <div class="header-main__logo_wrap"> <i class="header-main__logo_icon icon-logo_sml" aria-hidden="true"></i> <span class="screen-reader">Twitter logo icon</span> </div> <h4 class="header-main__title mtc-font__headline--sm is-bold"><a href="/web/20200513005030/https://marketing.twitter.com/">Marketing</a></h4> </div>  <nav class="nav-main header-center" data-component-universal="mu02-header-navigation"> <div class="nav-main__menu">  <ul class="nav-main__list is-static"> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights.html">Insights</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories.html">Success Stories</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200513005030/https://marketing.twitter.com/na/en/solutions.html">Solutions</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200513005030/https://marketing.twitter.com/na/en/collections.html">Collections</a></li> </ul> </div>  </nav> </div> <div class="header-main__yang 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class="mu01__newsletter-cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/subscribe.html?subscribe_cta=subscribe-header" class="js-track-event js-track-event--header-cta " data-track-label="/content/marketing-twitter/na/en/subscribe?subscribe_cta=subscribe-header" data-track-action="click"> Subscribe </a> </p> </div> </li> <li class="mu01__nav-list-item mu01__nav-list-item--account"> <div class="account-main">  <div class="login-container signed-out" data-browser-language="en-US,en;q=0.8" data-geo-location="AAAAEIAVEKO1MaOXMOiWFcY2qnFkVEvzl/5wOLDeG8bc/eM/c97h6uexFDXlzXUvYYVbn5ryA3U=" data-geo-country-code="US"> <div class="avatar"> </div> <div class="sign-in"> <p class="u04-sign-in-cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="https://web.archive.org/web/20200513005030/https://twitter.com/login?redirect_after_login=https://marketing.twitter.com/na/en" class="js-track-event 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title="Solutions"> Solutions </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/collections.html" title="Collections"> Collections </a> </dd> </dl> <dl class="nav-drawer-menu__list nav-drawer-menu__list--utility"> <dt class="nav-drawer-menu__term"> <span class="nav-drawer-menu__term--label mtc-font__headline--sm">Choose Region:</span> </dt> <dd class="nav-drawer-menu__item nav-drawer-menu__item--lang js-nav-drawer-lang"> <select class="nav-drawer-menu__item--select js-lang-select"> <option value="https://marketing.twitter.com/na/en.html" data-region-home-path="/content/marketing-twitter/na/en" selected="selected"> English - North America </option> <option value="https://marketing.twitter.com/emea/en_gb.html" data-region-home-path="/content/marketing-twitter/emea/en_gb"> English – United Kingdom </option> <option value="https://marketing.twitter.com/emea/fr.html" data-region-home-path="/content/marketing-twitter/emea/fr"> Français </option> <option value="https://marketing.twitter.com/emea/ar.html" data-region-home-path="/content/marketing-twitter/emea/ar"> العربيّة </option> <option value="https://marketing.twitter.com/emea/de.html" data-region-home-path="/content/marketing-twitter/emea/de"> German </option> <option value="https://marketing.twitter.com/emea/es_es.html" data-region-home-path="/content/marketing-twitter/emea/es_es"> Español - España </option> <option value="https://marketing.twitter.com/latam/pt.html" data-region-home-path="/content/marketing-twitter/latam/pt"> ‎Português - Brasil‎ </option> <option value="https://marketing.twitter.com/latam/es.html" data-region-home-path="/content/marketing-twitter/latam/es"> Español - América Latina </option> <option value="https://marketing.twitter.com/apac/en_gb.html" data-region-home-path="/content/marketing-twitter/apac/en_gb"> English - Asia Pacific </option> <option value="https://marketing.twitter.com/apac/ja.html" data-region-home-path="/content/marketing-twitter/apac/ja"> 日本語 </option> <option value="https://marketing.twitter.com/apac/ko.html" data-region-home-path="/content/marketing-twitter/apac/ko"> 한국어 </option> </select> <div class="nav-drawer-menu__item--select-arrow"></div> </dd>  <dt class="nav-drawer-menu__term"> <span class="nav-drawer-menu__term--label mtc-font__headline--sm">Twitter Account:</span> </dt> <dd class="nav-drawer-menu__item signed-out"> <div class="nav-drawer-menu__item--account is-account-signed-out"> <p class="nav-drawer-menu__sign-in mtc-font__headline--sm mtc-cta mtc-cta--round mtc-cta--blue-dull is-see-through"> <a href="https://web.archive.org/web/20200513005030/https://twitter.com/login?redirect_after_login=https://marketing.twitter.com/na/en" class="js-track-event js-track-event--cta " data-track-label="Login" data-track-action="click"> Sign in </a> </p> </div> </dd> </dl> </div> </div> </div> <progress 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src="https://web.archive.org/web/20200513005030im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/collections/covid/twitter-marketing-covid-collection-header.jpg" class="mc10-masthead-carousel-homepage__image lazyload" alt/> </div> <div class="mtc-overlay "></div> <div class="mtc-masthead__wrapper container mtc-container--legacy"> <div class="mtc-masthead__copy t-row"> <h1 class="mtc-masthead__title mc10-masthead-carousel-homepage__title mtc-font__headline--ultra has-load-animation">Navigating the new norm</h1> <p class="mc10-masthead-carousel-homepage__cta mtc-cta mtc-cta--round mtc-cta--blue is-bold has-load-animation"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/collections/twitter-advertising-during-covid19-coronavirus.html" class="js-track-event js-track-event--homepage js-track-event--cta mc10-masthead-carousel-homepage__link" data-track-label="/content/marketing-twitter/na/en/collections/twitter-advertising-during-covid19-coronavirus" data-track-action="click"> Learn more </a> </p> </div> </div> </div> <div class="swiper-slide js-div-clickable"> <div class="mc10-masthead-carousel-homepage__media mtc-masthead__media mtc-icon--lazy-load is-background"> <img src="https://web.archive.org/web/20200513005030im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/advertising-during-covid-19/blog-insights-green.png" class="mc10-masthead-carousel-homepage__image lazyload" alt/> </div> <div class="mtc-overlay "></div> <div class="mtc-masthead__wrapper container mtc-container--legacy"> <div class="mtc-masthead__copy t-row"> <h1 class="mtc-masthead__title mc10-masthead-carousel-homepage__title mtc-font__headline--ultra has-load-animation">Advertising during COVID-19</h1> <p class="mc10-masthead-carousel-homepage__cta mtc-cta mtc-cta--round mtc-cta--blue is-bold has-load-animation"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-covid19-advertising-policy.html" class="js-track-event js-track-event--homepage js-track-event--cta mc10-masthead-carousel-homepage__link" data-track-label="/content/marketing-twitter/na/en/insights/twitter-covid19-advertising-policy" data-track-action="click"> Learn more </a> </p> </div> </div> </div> <div class="swiper-slide js-div-clickable"> <div class="mc10-masthead-carousel-homepage__media mtc-masthead__media mtc-icon--lazy-load is-background"> <img src="https://web.archive.org/web/20200513005030im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/virus/twitter-response-covid19-new-crop.jpg" class="mc10-masthead-carousel-homepage__image lazyload" alt/> </div> <div class="mtc-overlay "></div> <div class="mtc-masthead__wrapper container mtc-container--legacy"> <div class="mtc-masthead__copy t-row"> <h1 class="mtc-masthead__title mc10-masthead-carousel-homepage__title mtc-font__headline--ultra has-load-animation">Brand communications in times of crisis</h1> <p class="mc10-masthead-carousel-homepage__cta mtc-cta mtc-cta--round mtc-cta--blue is-bold has-load-animation"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/brand-communications-in-times-of-crisis.html" class="js-track-event js-track-event--homepage js-track-event--cta mc10-masthead-carousel-homepage__link" data-track-label="/content/marketing-twitter/na/en/insights/brand-communications-in-times-of-crisis" data-track-action="click"> Learn more </a> </p> </div> </div> </div> </div> <div class="mc10__swiper-pagination"></div> <div class="mc10-masthead-carousel-home__control swiper-button-prev"></div> <div class="mc10-masthead-carousel-home__control swiper-button-next"></div> </div> </div> </div> <div class="ghost"> </div> <div class="tileset"><div class="tileset__item mtc-tile__item"> <div class="landing-page-featured-tileset__item-tileset"> </div> </div> </div> <div class="mc12-marketing-objective-container"> <div class="mc12-marketing-objective-container__item mtc-grid-construct" data-component="mc12-marketing-objective-container"> <div class="mc12-marketing-objective-container__lead"> </div> <div class="mc12-marketing-objective-container__content"> <div class="mc13-marketing-objective mc30-section-entry-point"><div class="mc13-marketing-objective__item clearfix" data-component="mc13-marketing-objective">  <div class="mc13-marketing-objective__copy-wrapper mc13-marketing-objective__section-entry"> <h2 class="mc13-marketing-objective__subhead mtc-font__headline--xl">Our valuable audience</h2> <p class="mc13-marketing-objective__copy mtc-font__paragraph">People on Twitter are influential, receptive, and drive results like no other. So when you’re building your marketing plans, start with them. We’ve got some proven ways to help you be part of their worlds.</p> </div> <div class="mc13-marketing-objective__featured-articles mtc-tile-view mtc-tile-view--grid"> <div class="mc24-featured-articles__tile-wrap"> <div class="js-masonry-column-width"></div> <div class="tileset__item mtc-tile__item"> <div class="landing-page-featured-tileset__item-tileset"> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-tweet-trends/covid_tweet_trends_insights_masthead.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-tweet-trends/covid_tweet_trends_insights_masthead.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-tweet-trends/covid_tweet_trends_insights_masthead.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-tweet-trends/covid_tweet_trends_insights_masthead.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-trends-coronavirus-covid19-optimism.html"> Finding comfort in the conversation </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-trends-coronavirus-covid19-optimism.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Finding comfort in the conversation</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-trends-coronavirus-covid19-optimism.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Finding comfort in the conversation</span></a> </div> </div> <div class="mc14-newsletter-tile tile"><div class="mc14-newsletter-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-newsletter-tile" data-emptytext="Newsletter Tile"> <div class="mc14-newsletter-tile__copy js-hide-on-submit"> <h3 class="mc14-newsletter-tile__headline mtc-font__headline--deca is-bold mtc-tile__title">The latest marketing insights from Twitter. Delivered right to your inbox.</h3> </div> <div class="mc14-newsletter-tile__form js-hide-on-submit"> <form class="js-form" action="/web/20200513005030/https://marketing.twitter.com/content/marketing-twitter/na/en.mtc.newsletter_subscribe" data-form-location="tile" data-utm-attribution="true"> <fieldset class="mc14-newsletter-tile__fieldset"> <legend class="visuallyhidden">Marketing Insights Email Newsletter Sign Up Form</legend> <div class="mc14-newsletter__form-group"> <div class="mc14-newsletter__form-wrap"> <input type="email" id="mc14-form-email-address" name="emailAddress" placeholder="Email Address" class="mc14-newsletter-tile__input mtc-font" required aria-required="true"/> <label for="mc14-form-email-address" class="mc14-newsletter-tile__label">Email Address</label> </div> <span class="mc14-newsletter__help-text mtc-font__copy--mini invisible" aria-hidden="true">*Required field</span> </div> <div class="mc14-newsletter__form-group"> <div class="mc14-newsletter__form-wrap"> <input type="text" id="mc14-form-company" name="company" placeholder="Company" class="mc14-newsletter-tile__input mtc-font" required aria-required="true"/> <label for="mc14-form-company" class="mc14-newsletter-tile__label">Company</label> </div> <span class="mc14-newsletter__help-text mtc-font__copy--mini invisible" aria-hidden="true">*Required field</span> </div> <input value="Mtcnewslettersignup" type="hidden" name="elqFormName"/> <input value="1259914507" type="hidden" name="elqSiteId"/> <input name="elqCampaignId" type="hidden"/> <input type="hidden" name="lang" value=""/> <input type="hidden" name="location" value=""/> <input type="hidden" name="country" value=""/> <input type="hidden" name="referrer_url" value=""/> <input type="hidden" name="cta" value=""/> <input type="hidden" name="utm_source" value=""/> <input type="hidden" name="utm_medium" value=""/> <input type="hidden" name="utm_campaign" value=""/> <input type="hidden" name="utm_term" value=""/> <input type="hidden" name="utm_content" value=""/> <input type="text" class="mc14-form-fake-input-field" name="fake-email" aria-hidden="true"/> </fieldset> <p class="mc14-newsletter__notice mtc-font__copy--mini">By subscribing, you agree that we may send you marketing emails about Twitter services. 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data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/conversation-spotlight--giving/twitter-marketing-insights-giving-header-image-flipped.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-conversation-trends-giving-covid19.html"> Conversation spotlight: Giving </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-conversation-trends-giving-covid19.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Conversation spotlight: Giving</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-conversation-trends-giving-covid19.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Conversation spotlight: Giving</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-celebrations/twitter-marketing-insights-celebration-header-image.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-celebrations/twitter-marketing-insights-celebration-header-image.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-celebrations/twitter-marketing-insights-celebration-header-image.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/covid-celebrations/twitter-marketing-insights-celebration-header-image.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-covid19-trends-conversations-celebrating.html"> Conversation spotlight: Celebrating while social distancing </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-covid19-trends-conversations-celebrating.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Conversation spotlight: Celebrating while social distancing</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-covid19-trends-conversations-celebrating.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Conversation spotlight: Celebrating while social distancing</span></a> </div> </div> <div class="ghost"> </div> <div class="ghost"> </div> </div> </div> </div> </div> </div> </div> <div class="mc13-marketing-objective mc30-section-entry-point"><div class="mc13-marketing-objective__item clearfix" data-component="mc13-marketing-objective">  <div class="mc13-marketing-objective__copy-wrapper mc13-marketing-objective__section-entry"> <h2 class="mc13-marketing-objective__subhead mtc-font__headline--xl">Proven solutions</h2> <p class="mc13-marketing-objective__copy mtc-font__paragraph">People consume content and messages differently on Twitter. No worries, we’ve got some specialized tools and best practices to make sure you’re talking to them in ways that help you succeed.</p> </div> <div class="mc13-marketing-objective__featured-articles mtc-tile-view mtc-tile-view--grid"> <div class="mc24-featured-articles__tile-wrap"> <div class="js-masonry-column-width"></div> <div class="tileset__item mtc-tile__item"> <div class="landing-page-featured-tileset__item-tileset"> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/en_gb/insights/covid-tv/twitter-marketing-uk-covid-tv-insights-header.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/en_gb/insights/covid-tv/twitter-marketing-uk-covid-tv-insights-header.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/en_gb/insights/covid-tv/twitter-marketing-uk-covid-tv-insights-header.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/emea/en_gb/insights/covid-tv/twitter-marketing-uk-covid-tv-insights-header.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-watch-party-best-practices.html"> Your Twitter watch party planner </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-watch-party-best-practices.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Your Twitter watch party planner</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fmedia-entertainment"> Media & Entertainment </a> </li> </ul> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-watch-party-best-practices.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Your Twitter watch party planner</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/live-brand-studio/twitter-marketing-live-studio-header-image-high-res.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/live-brand-studio/twitter-marketing-live-studio-header-image-high-res.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/live-brand-studio/twitter-marketing-live-studio-header-image-high-res.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/live-brand-studio/twitter-marketing-live-studio-header-image-high-res.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-live-brand-studio-virtual-events.html"> How brands can thrive when live goes digital </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-live-brand-studio-virtual-events.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">How brands can thrive when live goes digital</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-live-brand-studio-virtual-events.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">How brands can thrive when live goes digital</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-to-occasions/twitter-marketing-connecting-to-occasions-header-image.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-to-occasions/twitter-marketing-connecting-to-occasions-header-image.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-to-occasions/twitter-marketing-connecting-to-occasions-header-image.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-to-occasions/twitter-marketing-connecting-to-occasions-header-image.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/connecting-to-occasions.html"> Connecting to occasions </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/connecting-to-occasions.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Connecting to occasions</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/connecting-to-occasions.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Connecting to occasions</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-with-people-through-the-power-of-video/twitter-marketing-insights-connecting-through-video-header.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-with-people-through-the-power-of-video/twitter-marketing-insights-connecting-through-video-header.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-with-people-through-the-power-of-video/twitter-marketing-insights-connecting-through-video-header.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/connecting-with-people-through-the-power-of-video/twitter-marketing-insights-connecting-through-video-header.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-amplify-premium-video-doug-brodman.html"> Connecting with people through the power of video </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-amplify-premium-video-doug-brodman.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Connecting with people through the power of video</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/twitter-amplify-premium-video-doug-brodman.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Connecting with people through the power of video</span></a> </div> </div> <div class="ghost"> </div> <div class="ghost"> </div> <div class="ghost"> </div> </div> </div> </div> </div> </div> </div> <div class="mc13-marketing-objective mc30-section-entry-point"><div class="mc13-marketing-objective__item clearfix" data-component="mc13-marketing-objective">  <div class="mc13-marketing-objective__copy-wrapper mc13-marketing-objective__section-entry"> <h2 class="mc13-marketing-objective__subhead mtc-font__headline--xl">Results that matter</h2> <p class="mc13-marketing-objective__copy mtc-font__paragraph">Twitter people drive results. Check out our latest Success Stories to see how different brands have used our solutions, best practices and fresh creativity to hit their marketing goals.</p> </div> <div class="mc13-marketing-objective__featured-articles mtc-tile-view mtc-tile-view--grid"> <div class="mc24-featured-articles__tile-wrap"> <div class="js-masonry-column-width"></div> <div class="tileset__item mtc-tile__item"> <div class="landing-page-featured-tileset__item-tileset"> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/leading-the-way-media-and-entertainment/leading_the_way_media_entertainment_masthead.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/leading-the-way-media-and-entertainment/leading_the_way_media_entertainment_masthead.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/leading-the-way-media-and-entertainment/leading_the_way_media_entertainment_masthead.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/leading-the-way-media-and-entertainment/leading_the_way_media_entertainment_masthead.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/leading-the-way-media-and-entertainment.html"> Leading the way: Media and entertainment </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/leading-the-way-media-and-entertainment.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Leading the way: Media and entertainment</span></a> </div> </div>  <a href="/web/20200513005030/https://marketing.twitter.com/na/en/insights/leading-the-way-media-and-entertainment.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Leading the way: Media and entertainment</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/little-fires/twitter-marketing-little-fires-case-study-header.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/little-fires/twitter-marketing-little-fires-case-study-header.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/little-fires/twitter-marketing-little-fires-case-study-header.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/little-fires/twitter-marketing-little-fires-case-study-header.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/hulus-littlefireseverywhere-twitter-watch-party.html"> Hulu’s <span class="twitter-entity hashtag">‎#LittleFiresEverywhere</span> brings fans together at home </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/hulus-littlefireseverywhere-twitter-watch-party.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Hulu’s #LittleFiresEverywhere brings fans together at home</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fmedia-entertainment"> Media & Entertainment </a> </li> </ul> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/hulus-littlefireseverywhere-twitter-watch-party.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Hulu’s #LittleFiresEverywhere brings fans together at home</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-insights-verizon-header.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-insights-verizon-header.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-insights-verizon-header.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-insights-verizon-header.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/verizon-uses-twitter-to-support-small-businesses-in-uncertain-times.html"> Verizon uses Twitter to support small businesses in uncertain times </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/verizon-uses-twitter-to-support-small-businesses-in-uncertain-times.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Verizon uses Twitter to support small businesses in uncertain times</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fmedia-entertainment"> Media & Entertainment </a> </li> </ul> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/verizon-uses-twitter-to-support-small-businesses-in-uncertain-times.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Verizon uses Twitter to support small businesses in uncertain times</span></a> </div> </div> <div class="mc14-article-tile tile"><div class="mc14-article-tile__item mtc-tile mtc-tile--small mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mtc-tile__media_wrap js-lazy-load" data-src-large="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-marketing-salesforce-case-study-header-image.jpg" data-src-medium="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-marketing-salesforce-case-study-header-image.jpg" data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-marketing-salesforce-case-study-header-image.jpg" data-src="https://web.archive.org/web/20200513005030oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/bestinclass/twitter-marketing-salesforce-case-study-header-image.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/salesforce-is-leading-through-change.html"> On Twitter, Salesforce is ‎<span class="twitter-entity hashtag">‎#LeadingThroughChange</span> </a> </h4> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/salesforce-is-leading-through-change.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">On Twitter, Salesforce is ‎#LeadingThroughChange</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fb2b"> B2B </a> </li> </ul> <a href="/web/20200513005030/https://marketing.twitter.com/na/en/success-stories/salesforce-is-leading-through-change.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">On Twitter, Salesforce is ‎#LeadingThroughChange</span></a> 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