Customer Strategy & Marketing consulting

<!DOCTYPE html> <html lang="de" id="html" data-toggler=".off-canvas-menu--active" dir="ltr" data-generated-at="19.02.2025 19:58:43"> <head prefix="og: http://ogp.me/ns# article: http://ogp.me/ns/article# profile: http://ogp.me/ns/profile#"> <title>Customer Strategy & Marketing consulting | Bain & Company</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="format-detection" content="telephone=no" /> <meta name="google" content="notranslate" /> <meta name="description" content="Bain combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth." /> <meta name="keywords" /> <meta property="fb:app_id" content="" /> <meta property="og:type" content="website" /> <meta property="og:title" content="Kundenstrategie und Marketing" /> <meta property="og:description" content="Kunden sind die Basis nachhaltigen Wachstums. Aber was ist Kunden wirklich wichtig? Wie lassen sie sich gezielt ansprechen? Was passiert, wenn die Kunden in den Mittelpunkt gestellt werden? 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Aber was ist Kunden wirklich wichtig? Wie lassen sie sich gezielt ansprechen? Was passiert, wenn die Kunden in den Mittelpunkt gestellt werden? 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data-toggle="utility-nav-offices" data-nav-menu-control> Schließen <span class="icon-close"></span></button> </div> <div class="utility-megamenu__title"> <h4 class="">Standorte</h4> </div> <div class="utility-megamenu__areas"> <div class="utility-megamenu__regions"> <h5 class="">North & Latin America</h5> <div> <section> <ul> <li> <a href="/de/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/de/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/de/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/de/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/de/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/de/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/de/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/de/offices/houston/" aria-label="Houston">Houston</a> </li> 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<li> <a href="/de/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/de/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/de/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Europe & Africa</h5> <div> <section> <ul> <li> <a href="/de/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/de/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/de/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/de/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/de/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/de/offices/dusseldorf/" aria-label="Düsseldorf">Düsseldorf</a> </li> <li> <a href="/de/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/de/offices/helsinki/" 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href="/de/branchenkompetenzen/luft-und-raumfahrt-verteidigung-oeffentlicher-dienst/" aria-label="Luft- und Raumfahrt, Verteidigung, Öffentlicher Sektor">Luft- und Raumfahrt, Verteidigung, Öffentlicher Sektor</a> </li> <li> <a href="/de/branchenkompetenzen/maschinenbau/" aria-label="Maschinenbau">Maschinenbau</a> </li> <li> <a href="/de/branchenkompetenzen/medienwirtschaft/" aria-label="Medienwirtschaft">Medienwirtschaft</a> </li> <li> <a href="/de/branchenkompetenzen/oel-und-gas/" aria-label="Öl und Gas">Öl und Gas</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-b5112237-5cc2-40a1-b2bc-a2c17949d6aa" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Private Equity</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b5112237-5cc2-40a1-b2bc-a2c17949d6aa, #sub-nav-b5112237-5cc2-40a1-b2bc-a2c17949d6aa-close, 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href="/de/branchenkompetenzen/private-equity/wertschoepfung-im-portfolio/" aria-label="Portfolio Value Creation">Portfolio Value Creation</a> </li> </ul> </div> </div> </li> <li> <a href="/de/branchenkompetenzen/sozialer-und-oeffentlicher-sektor/" aria-label="Sozialer und öffentlicher Sektor">Sozialer und öffentlicher Sektor</a> </li> <li> <a href="#" id="sub-nav-b8cf092c-1db8-481d-8130-55385da538e3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Technologie</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b8cf092c-1db8-481d-8130-55385da538e3, #sub-nav-b8cf092c-1db8-481d-8130-55385da538e3-close, #nav-265e5881-3f85-421e-a343-bd92d1da0908-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-b8cf092c-1db8-481d-8130-55385da538e3-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Branchenkompetenzen</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/branchenkompetenzen/technologie/" aria-label="Technologie">Technologie</a> </h5> <ul> <li> <a href="/de/branchenkompetenzen/technologie/software-value-creation/" aria-label="Software">Software</a> </li> <li> <a href="/de/branchenkompetenzen/technologie/internet-of-things/" aria-label="Internet of Things">Internet of Things</a> </li> </ul> </div> </div> </li> <li> <a href="/de/branchenkompetenzen/telekommunikation/" aria-label="Telekommunikation">Telekommunikation</a> </li> <li> <a href="/de/branchenkompetenzen/versorgung-und-erneuerbare-energien/" aria-label="Versorgung und erneuerbare Energien">Versorgung und erneuerbare Energien</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-d02c107a-e7bb-4b56-b772-8794b5723cd6" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Managementkompetenzen</a> <div class="primary-nav__mega-menu mega-menu__level-two--expanded mega-menu__level-two--expanded-complete" data-level="1" data-delay-toggle data-control-elements="#nav-d02c107a-e7bb-4b56-b772-8794b5723cd6, #nav-d02c107a-e7bb-4b56-b772-8794b5723cd6-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-d02c107a-e7bb-4b56-b772-8794b5723cd6-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/managementkompetenzen/">Managementkompetenzen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/customer-experience-transformation/" aria-label="Customer Experience">Customer Experience</a> </li> <li> <a href="/de/managementkompetenzen/nachhaltigkeit/" aria-label="ESG">ESG</a> </li> <li> <a href="/de/managementkompetenzen/strategie/next-business-building/" aria-label="Innovation">Innovation</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/mergers-acquisitions/" aria-label="M&A">M&A</a> </li> <li> <a href="/de/managementkompetenzen/operations/" aria-label="Operations">Operations</a> </li> <li> <a href="/de/managementkompetenzen/organisation/" aria-label="People & Organization">People & Organization</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/branchenkompetenzen/private-equity/" aria-label="Private Equity">Private Equity</a> </li> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/" aria-label="Sales & Marketing">Sales & Marketing</a> </li> <li> <a href="/de/managementkompetenzen/strategie/" aria-label="Strategie">Strategie</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/vector-digital/advanced-analytics/" aria-label="KI, Einblicke und Lösungen">KI, Einblicke und Lösungen</a> </li> <li> <a href="/de/managementkompetenzen/transformation/" aria-label="Transformation">Transformation</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="/de/managementkompetenzen/digital-transformation/" aria-label="Digital" class="">Digital</a> </li> <li> <a href="#" id="nav-055cf9ae-3756-4e74-acd3-e7d19b00ba26" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Publikationen</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-055cf9ae-3756-4e74-acd3-e7d19b00ba26, #nav-055cf9ae-3756-4e74-acd3-e7d19b00ba26-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-055cf9ae-3756-4e74-acd3-e7d19b00ba26-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/publikationen/">Publikationen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/branchenthemen/" aria-label="Branchenthemen">Branchenthemen</a> </li> <li> <a href="/de/publikationen/managementthemen/" aria-label="Managementthemen">Managementthemen</a> </li> <li> <a href="/de/publikationen/bain-books/" aria-label="Bain-Bücher">Bain-Bücher</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/publikationen/">Alle Publikationen</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Ausgewählte Themen</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/resilience-amid-global-crisis/" aria-label="Resilienz in der globalen Krise">Resilienz in der globalen Krise</a> </li> <li> <a href="/de/publikationen/topics/m-and-a-report/" aria-label="M&A Report">M&A Report</a> </li> <li> <a href="/de/publikationen/topics/dry-powder-the-private-equity-podcast/" aria-label="Private Equity Podcast">Private Equity Podcast</a> </li> <li> <a href="/de/insights/private-equity-midyear-report-2024/" aria-label="Midyear Private Equity Report">Midyear Private Equity Report</a> </li> <li> <a href="/de/publikationen/topics/agile/" aria-label="Agile">Agile</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/engineering-r-and-d-report/" aria-label="Engineering Report">Engineering Report</a> </li> <li> <a href="/de/publikationen/topics/digital-transformation/" aria-label="Digital Transformation ">Digital Transformation </a> </li> <li> <a href="/de/publikationen/topics/elements-of-value/" aria-label="Elements of Value®">Elements of Value®</a> </li> <li> <a href="/de/publikationen/topics/the-firm-of-the-future/" aria-label="Firm of the Future">Firm of the Future</a> </li> <li> <a href="/de/insights/nachhaltigkeitsstudie-von-haltung-zu-handlung/" aria-label="Nachhaltigkeitsstudie">Nachhaltigkeitsstudie</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends">Macro Trends</a> </li> <li> <a href="/de/publikationen/topics/future-of-consumption-insights/" aria-label="Future of Consumption">Future of Consumption</a> </li> <li> <a href="/de/ueber-uns/weltwirtschaftsforum/" aria-label="Weltwirtschaftsforum (WEF)">Weltwirtschaftsforum (WEF)</a> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-ef94c6e7-b174-4e7b-8f52-e9735e1245c7" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Über uns</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-ef94c6e7-b174-4e7b-8f52-e9735e1245c7, #nav-ef94c6e7-b174-4e7b-8f52-e9735e1245c7-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-ef94c6e7-b174-4e7b-8f52-e9735e1245c7-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/ueber-uns/">Über uns</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/was-wir-bieten/" aria-label="Was wir bieten">Was wir bieten</a> </li> <li> <a href="/de/ueber-uns/unser-ansatz/" aria-label="Unser Ansatz">Unser Ansatz</a> </li> <li> <a href="/de/ueber-uns/leadership/" aria-label="Unser Team">Unser Team</a> </li> <li> <a href="/de/ueber-uns/game-changer-award/" aria-label="Game Changer Award">Game Changer Award</a> </li> <li> <a href="/de/ueber-uns/FAB-und-PULSE/" aria-label="Female Allstar Board">Female Allstar Board</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/results/" aria-label="Messbare Ergebnisse (EN)">Messbare Ergebnisse (EN)</a> </li> <li> <a href="/de/ueber-uns/auszeichnungen/" aria-label="Auszeichnungen">Auszeichnungen</a> </li> <li> <a href="/de/ueber-uns/global-affiliations/" aria-label="Globale Partnerschaften">Globale Partnerschaften</a> </li> <li> <a href="/de/ueber-uns/bain-initiative-the-mission/" aria-label="The Mission ">The Mission </a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/chancengleichheit/" aria-label="Vielfalt & Chancengleichheit">Vielfalt & Chancengleichheit</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/social-impact/" aria-label="Soziale Verantwortung">Soziale Verantwortung</a> </li> <li> <a href="/de/ueber-uns/further/unsere-nachhaltigkeit/" aria-label="Sustainability">Sustainability</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/ueber-uns/further/" aria-label="Erfahren Sie mehr zu "Further"">Erfahren Sie mehr zu "Further"</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-168ccade-49e2-4e73-9345-c362108344ec" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Karriere</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-168ccade-49e2-4e73-9345-c362108344ec, #nav-168ccade-49e2-4e73-9345-c362108344ec-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-168ccade-49e2-4e73-9345-c362108344ec-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/careers/">Karriere</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-93c4a832-3cef-47a0-9af3-d046e0ff0751" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Dein Einstieg</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-93c4a832-3cef-47a0-9af3-d046e0ff0751, #sub-nav-93c4a832-3cef-47a0-9af3-d046e0ff0751-close, #nav-168ccade-49e2-4e73-9345-c362108344ec-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-93c4a832-3cef-47a0-9af3-d046e0ff0751-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/work-with-us/" aria-label="Dein Einstieg">Dein Einstieg</a> </h5> <ul> <li> <a href="/de/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/de/careers/work-with-us/our-work-areas/" aria-label="Unsere Arbeitsbereiche">Unsere Arbeitsbereiche</a> </li> <li> <a href="/de/careers/work-with-us/integrated-teams/" aria-label="Unsere Teams">Unsere Teams</a> </li> <li> <a href="/de/careers/work-with-us/students/" aria-label="Angebote für Studierende">Angebote für Studierende</a> </li> <li> <a href="/de/careers/work-with-us/internships-programs/" aria-label="Praktika & Programme">Praktika & Programme</a> </li> <li> <a href="/de/careers/work-with-us/recruiting-events/" aria-label="Recruiting-Events">Recruiting-Events</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-626ebd17-7ab8-4ce1-aaef-708aa2e25b13" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Arbeiten bei Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-626ebd17-7ab8-4ce1-aaef-708aa2e25b13, #sub-nav-626ebd17-7ab8-4ce1-aaef-708aa2e25b13-close, #nav-168ccade-49e2-4e73-9345-c362108344ec-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-626ebd17-7ab8-4ce1-aaef-708aa2e25b13-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/life-at-bain/" aria-label="Arbeiten bei Bain">Arbeiten bei Bain</a> </h5> <ul> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Karriere Stories">Karriere Stories</a> </li> <li> <a href="/de/careers/life-at-bain/our-people/" aria-label="Unsere Bainies">Unsere Bainies</a> </li> <li> <a href="/de/careers/life-at-bain/where-we-work/" aria-label="Office-Standorte">Office-Standorte</a> </li> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/" aria-label="Weiterentwicklung">Weiterentwicklung</a> </li> <li> <a href="/de/careers/life-at-bain/affinity-groups/" aria-label="Affinity Groups">Affinity Groups</a> </li> <li> <a href="/de/careers/life-at-bain/benefits/" aria-label="Deine Benefits">Deine Benefits</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-34f6be03-bc9e-4a97-a544-4a7c25ab67fe" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Deine Bewerbung</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-34f6be03-bc9e-4a97-a544-4a7c25ab67fe, #sub-nav-34f6be03-bc9e-4a97-a544-4a7c25ab67fe-close, #nav-168ccade-49e2-4e73-9345-c362108344ec-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-34f6be03-bc9e-4a97-a544-4a7c25ab67fe-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/hiring-process/" aria-label="Deine Bewerbung">Deine Bewerbung</a> </h5> <ul> <li> <a href="/de/careers/hiring-process/what-to-expect/" aria-label="Das erwartet dich">Das erwartet dich</a> </li> <li> <a href="/de/careers/hiring-process/interviewing/" aria-label="Der Interviewprozess">Der Interviewprozess</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/de/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-b1c0d933-345d-4438-840a-50f3d283282f" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Standorte </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-b1c0d933-345d-4438-840a-50f3d283282f, #nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Standorte">Standorte</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-f5c14ce5-7a09-4ba7-bd74-043e722eeaf7" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-f5c14ce5-7a09-4ba7-bd74-043e722eeaf7, #nav-utility-f5c14ce5-7a09-4ba7-bd74-043e722eeaf7-close, #nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-f5c14ce5-7a09-4ba7-bd74-043e722eeaf7-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/de/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/de/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/de/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/de/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/de/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/de/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/de/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/de/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/de/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/de/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/de/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/de/offices/montreal/" aria-label="Montreal">Montreal</a> </li> <li> <a href="/de/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/de/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/de/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/de/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/de/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/de/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/de/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/de/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/de/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-61bdd226-a456-4519-b35b-e5e7348c1ec2" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-61bdd226-a456-4519-b35b-e5e7348c1ec2, #nav-utility-61bdd226-a456-4519-b35b-e5e7348c1ec2-close, #nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-61bdd226-a456-4519-b35b-e5e7348c1ec2-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/de/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/de/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/de/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/de/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/de/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/de/offices/dusseldorf/" aria-label="Düsseldorf">Düsseldorf</a> </li> <li> <a href="/de/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/de/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/de/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/de/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/de/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/london/" aria-label="London">London</a> </li> <li> <a href="/de/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/de/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/de/offices/munich/" aria-label="München">München</a> </li> <li> <a href="/de/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/de/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/de/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/de/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/de/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/de/offices/vienna/" aria-label="Wien">Wien</a> </li> <li> <a href="/de/offices/zurich/" aria-label="Zürich">Zürich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-de16fb5f-4df6-4057-be88-b618c4a5b5a4" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-de16fb5f-4df6-4057-be88-b618c4a5b5a4, #nav-utility-de16fb5f-4df6-4057-be88-b618c4a5b5a4-close, #nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-de16fb5f-4df6-4057-be88-b618c4a5b5a4-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Middle East</h5> <ul> <li> <a href="/de/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/de/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/de/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-1a592aed-2cb6-42e6-8860-e9e7f5c168e4" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-1a592aed-2cb6-42e6-8860-e9e7f5c168e4, #nav-utility-1a592aed-2cb6-42e6-8860-e9e7f5c168e4-close, #nav-utility-b1c0d933-345d-4438-840a-50f3d283282f-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-1a592aed-2cb6-42e6-8860-e9e7f5c168e4-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/de/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/de/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/de/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/de/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/de/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/de/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/de/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/de/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/de/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/de/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/de/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/de/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/de/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/de/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/de/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/de/ueber-uns/global-offices/" aria-label="Alle Standorte Anzeigen" target="" class="primary-nav__see-all">Alle Standorte Anzeigen</a> </div> </div> </section> </div> </div> </li> <li > <a href="/de/ueber-uns/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/de/ueber-uns/presse/" aria-label="Presse" class="">Presse</a> </li><li > <a href="/de/subscribe/" aria-label="Newsletter" class="">Newsletter</a> </li><li > <a href="/de/ueber-uns/kontakt/" aria-label="Kontakt" class="">Kontakt</a> </li> <li> <a href="#" id="nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH-Region | Deutsch </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d, #nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" aria-controls="off-canvas-menu" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Wählen Sie Ihre Region und Sprache">Wählen Sie Ihre Region und Sprache</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-3ba352bd-4f40-4b8d-83e6-25ef749539b1" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-3ba352bd-4f40-4b8d-83e6-25ef749539b1, #nav-utility-3ba352bd-4f40-4b8d-83e6-25ef749539b1-close, #nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-3ba352bd-4f40-4b8d-83e6-25ef749539b1-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/consulting-services/customer-strategy-and-marketing/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-183ba6f0-16c7-4e28-8651-b9d8fbcd6add" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-183ba6f0-16c7-4e28-8651-b9d8fbcd6add, #nav-utility-183ba6f0-16c7-4e28-8651-b9d8fbcd6add-close, #nav-utility-acfb5778-3295-44e6-a37b-effe26b69e1d-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-183ba6f0-16c7-4e28-8651-b9d8fbcd6add-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/consulting-services/customer-strategy-and-marketing/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/consulting-services/customer-strategy-and-marketing/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/fr-ca/consulting-services/customer-strategy-and-marketing/" title="Canada (Français)" target="" data-visibility-id="utility-lang-message_fr-ca" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet canada-icon"></i> Canada (Français) </a> </li> <li> <a href="/es-cl/consulting-services/customer-strategy-and-marketing/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) 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class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Ausgewählte Themen</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/de/publikationen/topics/resilience-amid-global-crisis/" aria-label="Resilienz in der globalen Krise" role="menuitem">Resilienz in der globalen Krise</a> </li> <li role="none"> <a href="/de/publikationen/topics/m-and-a-report/" aria-label="M&A Report" role="menuitem">M&A Report</a> </li> <li role="none"> <a href="/de/publikationen/topics/dry-powder-the-private-equity-podcast/" aria-label="Private Equity Podcast" role="menuitem">Private Equity Podcast</a> </li> <li role="none"> <a href="/de/insights/private-equity-midyear-report-2024/" aria-label="Midyear Private Equity Report" role="menuitem">Midyear Private Equity Report</a> </li> <li role="none"> <a href="/de/publikationen/topics/agile/" aria-label="Agile" role="menuitem">Agile</a> </li> </ul> </div> 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aria-label="Macro Trends" role="menuitem">Macro Trends</a> </li> <li role="none"> <a href="/de/publikationen/topics/future-of-consumption-insights/" aria-label="Future of Consumption" role="menuitem">Future of Consumption</a> </li> <li role="none"> <a href="/de/ueber-uns/weltwirtschaftsforum/" aria-label="Weltwirtschaftsforum (WEF)" role="menuitem">Weltwirtschaftsforum (WEF)</a> </li> </ul> </div> </div> </section> </section> </li> </ul> </li><li > <a href="/de/ueber-uns/" aria-label="Über uns" class=" has-caret">Über uns</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/ueber-uns/" aria-label="Über uns">Über uns</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/de/ueber-uns/was-wir-bieten/" aria-label="Was wir bieten" role="menuitem">Was wir bieten</a> </li> <li role="none"> <a href="/de/ueber-uns/unser-ansatz/" aria-label="Unser Ansatz" role="menuitem">Unser Ansatz</a> </li> <li role="none"> <a href="/de/ueber-uns/leadership/" aria-label="Unser Team" role="menuitem">Unser Team</a> </li> <li role="none"> <a href="/de/ueber-uns/game-changer-award/" aria-label="Game Changer Award" role="menuitem">Game Changer Award</a> </li> <li role="none"> <a href="/de/ueber-uns/FAB-und-PULSE/" aria-label="Female Allstar Board" role="menuitem">Female Allstar Board</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/de/results/" aria-label="Messbare Ergebnisse (EN)" role="menuitem">Messbare Ergebnisse (EN)</a> </li> <li role="none"> <a href="/de/ueber-uns/auszeichnungen/" aria-label="Auszeichnungen" role="menuitem">Auszeichnungen</a> </li> <li role="none"> <a href="/de/ueber-uns/global-affiliations/" aria-label="Globale Partnerschaften" role="menuitem">Globale Partnerschaften</a> </li> <li role="none"> <a href="/de/ueber-uns/bain-initiative-the-mission/" aria-label="The Mission " role="menuitem">The Mission </a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/de/ueber-uns/further/chancengleichheit/" aria-label="Vielfalt & Chancengleichheit" role="menuitem">Vielfalt & Chancengleichheit</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/de/ueber-uns/further/social-impact/" aria-label="Soziale Verantwortung" role="menuitem">Soziale Verantwortung</a> </li> <li role="none"> <a href="/de/ueber-uns/further/unsere-nachhaltigkeit/" aria-label="Sustainability" role="menuitem">Sustainability</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/ueber-uns/further/" aria-label="Erfahren Sie mehr zu "Further"">Erfahren Sie mehr zu "Further"</a> </section> </section> </li> </ul> </li><li > <a href="/de/careers/" aria-label="Karriere" class=" ">Karriere</a> </li></ul> </nav> </div> <div class="primary-nav__search "> <script nonce="H1xe4SHkMjSV4N2InBfQDFPqQGULcodW0qaTOLumbso="> var autocompleteUrl = '/de/api/search/autocomplete/get'; </script> <div id="nav-site-search" data-delay-toggle data-control-elements="[data-site-search-control]" data-class-toggle="is-expanded" data-delay-time="0" class="site-search"> <button class="site-search__open" tabindex="0" title="search" data-site-search-control data-input-focus-trigger data-input-fields="#nav-site-search-input" data-delay-time="500"> <span class="site-search__search-text" >Mehr erfahren</span> <span class="icon-search"></span> </button> <ul> <li class="action-links__item bookmark"> <a class="action-links__link has-tip" tabindex="1" 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for="nav-site-search-input" class="site-search__visually-hidden-label">Publikationen, Services und Experten suchen"</label> <input id="nav-site-search-input" data-autocomplete data-autocomplete-container="#nav-site-search-autocomplete" data-search-results-container="#nav-site-search-results" data-char-threshold="3" autocomplete="off" data-enable-keyboard="true" class="site-search__search-input" name="searchValue" placeholder="Publikationen, Services und Experten suchen" /> <div class="site-search__suggestions-block"> <section class="site-search__autocomplete-section"> <ul id="nav-site-search-autocomplete" class="site-search__suggestion-list"></ul> </section> <section id="nav-site-search-results" class="site-search__search-results-section"></section> <section class="site-search__suggestions-section"> <h6 class="site-search__suggestion-title">Häufige Suchanfragen</h6> <ul class="site-search__suggestion-list"> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Agil" aria-label="site-search-input">Agil</a> </li> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Digital" aria-label="site-search-input">Digital</a> </li> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Strategie" aria-label="site-search-input">Strategie</a> </li> </ul> </section> <section class="site-search__suggestions-section"> <h6 class="site-search__suggestion-title site-search__previous-suggestions">Vorherige Suchanfragen</h6> <ul class="site-search__suggestion-list" data-render-from-cookie="search-suggestion" data-cookie-name="previousSearches" data-input-element="#nav-site-search-input"></ul> </section> <section class="site-search__history-block"> <h6 class="site-search__suggestion-title">Zuletzt besuchte Seiten</h6> <div class="site-search__history-items" data-render-from-cookie="history-item" data-cookie-name="bainPageHistory" data-fallback-image="/globalassets/site-settings-imagery/image.png"></div> </section> </div> </form> <button class="site-search__close" data-site-search-control aria-label="Close search"> <span class="icon-close"></span> </button> </div> </div> </div> </div> </div> </div> </div> <script nonce="H1xe4SHkMjSV4N2InBfQDFPqQGULcodW0qaTOLumbso="> (function () { //click on hamburger icon -> open the off-canvas, add the overlay document.getElementById('js-hamburger-btn').addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.add('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.add('primary-nav__overlay--visible'); }); //click on close icon (off-canvas) -> close the off-canvas, the overlay closes from toggler document.querySelectorAll('.off-canvas-menu__close > a')[0].addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.remove('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.remove('primary-nav__overlay--visible'); }); //click on overlay(outside of off-canvas) -> close the off-canvas and the overlay document.getElementById('overlay_697').addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.remove('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.remove('primary-nav__overlay--visible'); }); })(); </script> </div> </header> <section class="site-message site-message--red-folder hidden" id="red-folder-added-message" data-toggler=".hidden"> <div class="row column"> <div class="site-message__content site-message__content--centered column"> <p class="">Content added to saved items</p> <div class="site-message__close"> <a href="/de/ueber-uns/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark" class="btn" >Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> <button class="btn btn--secondary" data-toggle="red-folder-added-message">Schließen</button> </div> </div> </div> </section> <section class="site-message site-message--red-folder hidden" id="red-folder-removed-message" data-toggler=".hidden"> <div class="row column"> <div class="site-message__content site-message__content--centered column"> <p class="">Removed from saved items</p> <div class="site-message__close"> <a href="/de/ueber-uns/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark" class="btn" >Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> <button class="btn btn--secondary" data-toggle="red-folder-removed-message">Schließen</button> </div> </div> </div> </section> <article class="row column"> <div class="column"> <header class="hero large-12 column hero--hub hero--svg-xl hero--transparent-background hero--delay-text "> <div class="hero__text-content"> <div class="hero__top-wrap row"> <div class="hero__title-wrap medium-8 large-5 column end"> <div class="hero__title hero__description-container "> <p class="hero__tag">Managementkompetenzen</p> <h1 class="showDesktopTitle">Kundenstrategie und Marketing</h1> <h1 class="showMobileTitle hero__title">Kundenstrategie und Marketing</h1> </div> <div class="hero__description rte__heading hero__description-container"> <p style="text-align: left;">Kunden sind die Basis nachhaltigen Wachstums. Aber was ist Kunden wirklich wichtig? Wie lassen sie sich gezielt ansprechen? Was passiert, wenn die Kunden in den Mittelpunkt gestellt werden? Bain kombiniert langjährige Erfahrung und fundiertes Fachwissen und unterstützt Unternehmen so beim Aufbau einer kunden- und wachstumsorientierten Organisation.</p> </div> </div> </div> </div> <div class="hero__image"> <span id="desktopSvg"> <!DOCTYPE html> <html>  <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="ad.size" content="width=1950,height=650"> <script nonce="H1xe4SHkMjSV4N2InBfQDFPqQGULcodW0qaTOLumbso=" src="/globalassets/svg/Customer-Strategy.min.js"></script> <style type="text/css"> @charset "UTF-8"; /* CSS Document */ /* Div layer for the entire banner. */ #desktopcontent_dc{width: 1950px; height: 650px;} </style> </head> <body> <div id="desktopcontainer_dc"> <div id="desktopcontent_dc"></div> <div id="myborder"></div> </div> <script nonce="H1xe4SHkMjSV4N2InBfQDFPqQGULcodW0qaTOLumbso="> lottie.loadAnimation({ container: document.getElementById('desktopcontent_dc'), autoplay: true, loop: false, renderer: 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data-toggle="in-page-nav"></span> <ul class="in-page-nav__nav-list" data-magellan data-threshold="150" data-offset-elements="#site-header"> <li class="in-page-nav__nav-item"> <a href="#overview-section" data-toggle="in-page-nav"> Überblick </a> </li> <li class="in-page-nav__nav-item"> <a href="#bdcf5aad-7c3b-4117-91ae-a1761095c990" data-toggle="in-page-nav"> Publikationen </a> </li> <li class="in-page-nav__nav-item"> <a href="#64869b0a-9f16-4c37-b4dc-7846b856cb3a" data-toggle="in-page-nav"> Was wir bieten </a> </li> <li class="in-page-nav__nav-item"> <a href="#f20204d2-9262-4d6f-9c70-e69de3274a74" data-toggle="in-page-nav"> Unser Ansatz </a> </li> <li class="in-page-nav__nav-item"> <a href="#63804699-7781-4967-8f56-1516ac0b35dd" data-toggle="in-page-nav"> Unser Team </a> </li> <li class="in-page-nav__nav-item"> <a href="#b1ea2593-ce85-416f-b71b-76e49f82b343" data-toggle="in-page-nav"> Ergebnisse unserer Kunden </a> </li> </ul> <div class="in-page-nav__action-links"> <ul 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Dazu bedarf es einer klaren Ausrichtung auf die Kundenbedürfnisse ebenso wie herausragender Kundenerlebnisse und einer optimalen Interaktion mit dem Kunden an jedem Touchpoint.</p> <p style="text-align: left;">Den Auf- und Ausbau dieser drei Säulen unterstützt das globale Expertenteam von Bain nachhaltig, denn es erfordert systematisches Vorgehen und eine Vielzahl von Maßnahmen und Kompetenzen.</p> <p style="text-align: left;">Um Bedürfnisse und Verhaltensweisen ihrer Kunden besser zu verstehen, benötigen Unternehmen die richtige Segmentierung. Dafür müssen sie moderne Analyse- und Testmethoden beherrschen. Während Marketingfunktionen umgestellt werden, gilt es den Kunden überzeugende digitale Erlebnisse zu niedrigen Kosten zu bieten.</p> <p style="text-align: left;">Mithilfe des Bain-Ansatzes <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/marketing-excellence/digital-marketing-frwdbain/">FRWD<sup>®</sup>@Bain</a> ist der Chief Marketing Officer in der Lage, hervorragende Ergebnisse zu liefern. FRWD@Bain dient der Beschleunigung des digitalen Marketings. Der Ansatz kombiniert Bottom-up- und Top-down-Techniken, damit sich noch während des Aufbaus interner Kompetenzen beste Resultate erzielen lassen.</p> <p style="text-align: left;">Zu überwinden sind Barrieren, die Innovationen behindern. Zugleich müssen Produkte entwickelt werden, die noch kundenorientierter sind. Dazu heißt es integrierte Gesamtpakete zu schnüren, die eine Fülle von Bedürfnissen der Kunden erfüllen und sie begeistern.</p> <p style="text-align: left;">Das Preisparadoxon muss gelöst werden. Pricing zählt zu den wichtigsten Erfolgsfaktoren. Nur wer über die dazu nötige Kompetenz verfügt, ist in der Lage, jederzeit den richtigen Preis zu finden und den Gewinn zu maximieren.</p> <p style="text-align: left;">Zu identifizieren sind schnelle, zielgerichtete sowie maßgeschneiderte Kundenlösungen und Maßnahmen zur Optimierung operativer Prozesse. In der Folge steigt der Umsatz und die Go-to-Market-Strategie verbessert sich.</p> <p style="text-align: left;">Marken- und Marketingstrategie müssen an die Unternehmensziele angepasst werden. Dabei gilt es betriebswirtschaftliche Kennzahlen mit der Kreativität, die eine kundenorientierte Markenstrategie ausmacht, in Einklang zu bringen.</p> <p style="text-align: left;">Unerlässlich sind hervorragende Kundenerlebnisse, die nicht zuletzt auf positiven Interaktionen beruhen und so Vertrauen schaffen. Hier hilft das Bain-Benchmarking-Tool NPS Prism<sup>®</sup> .</p> <p style="text-align: left;">Intensive Kundenpflege ist unverzichtbar. Loyale Kunden sind profitabler und halten auch in schlechten Zeiten zum Unternehmen.</p> </div> </div> </section> <section class="section column row spacing spacing--top-bottom" id="bdcf5aad-7c3b-4117-91ae-a1761095c990" data-magellan-target="bdcf5aad-7c3b-4117-91ae-a1761095c990"> <div class="section__midline-heading"> <h3 class="">Publikationen</h3> </div> <div class="card__grid column row feed__row"> <div class="row small-up-1 medium-up-2 large-up-4"> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/de/insights/smarter-bank-pricing-in-the-age-of-ai-infographic/" data-srcType="articleGrid"> <div class="card__image"> <a href="/de/insights/smarter-bank-pricing-in-the-age-of-ai-infographic/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_16.9_promo-copy.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_16.9_promo-copy.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_16.9_promo-copy.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/8cac928bb54e41f8b5a7e2b1451ad3eb/v5-1_smarterbankingpricingai_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/smarter-bank-pricing-in-the-age-of-ai-infographic/" > <span class="card__tag" >Finanzdienstleistungen</span> <h5 class=""> Smarter Bank Pricing in the Age of AI </h5> <div class="card__desc rte__heading">Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Infografik</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" 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href="/de/insights/five-functions-where-ai-is-already-delivering-tech-report-2024/" > <span class="card__tag" >Technologie</span> <h5 class=""> Five Functions Where AI Is Already Delivering </h5> <div class="card__desc rte__heading">Spurred on by early success, companies of all sizes are increasing their spending on generative AI.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Technology Report</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" aria-label="Save Bookmark 2296311" data-pageid="2296311" data-endpoint="/de/api/redfolder/getcontent" 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<source srcset="/contentassets/4640e81650c24925b05ca797de34763d/25928-software-768x768.jpg?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/4640e81650c24925b05ca797de34763d/25928-software-768x768.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/4640e81650c24925b05ca797de34763d/25928-software-768x768.jpg?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/thriving-as-the-software-cycle-slows-tech-report-2024/" > <span class="card__tag" >Technologie</span> <h5 class=""> Thriving as the Software Cycle Slows </h5> <div class="card__desc rte__heading">After a period of strong investment, software vendors can reset with a disciplined portfolio strategy.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Technology Report</span>  </div> <a href="#" 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class="card__image-wrap"> <picture> <source srcset="/contentassets/e381949712754626a9da8aaa9e97cb8e/27209-aienhancedpricing-cropped-1440x810.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/e381949712754626a9da8aaa9e97cb8e/27209-aienhancedpricing-cropped-1440x810.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/e381949712754626a9da8aaa9e97cb8e/27209-aienhancedpricing-cropped-1440x810.jpg?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/e381949712754626a9da8aaa9e97cb8e/27209-aienhancedpricing-cropped-768x768.jpg?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/e381949712754626a9da8aaa9e97cb8e/27209-aienhancedpricing-cropped-768x768.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit 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data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" aria-label="Save Bookmark 2322376" data-pageid="2322376" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="column row centered"> <a class="btn btn--secondary" href="/de/publikationen/?filters=managementkompetenzen(294,213786,219417,219430,219433,371026,371027,371028,1441488)&invisibleFilters=articleRelevance()" data-ctabuttonclick="true">Entdecken Sie unsere Publikationen</a> </div> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="64869b0a-9f16-4c37-b4dc-7846b856cb3a" data-magellan-target="64869b0a-9f16-4c37-b4dc-7846b856cb3a"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Was wir bieten</h3> <h3 class="showMobileTitle">Was wir bieten</h3> </div> </div> <div class="medium-10 large-8 column overview--centered medium-centered">  <div id="basicTextBlockReadMore2e43de26-2236-4337-b8e1-e8dfa37cd61d" class="rte__heading rte__rte-table"> <p style="text-align: left;">Bain verhilft Ihnen zu einer konsequenten Kundenorientierung und damit zu nachhaltigem Wachstum. Wir begleiten Sie in jeder Projektphase, entwickeln maßgeschneiderte Lösungen und arbeiten mit Ihnen auf allen Ebenen zusammen.</p> <p style="text-align: left;">Gemeinsam mit Ihnen entwickeln wir einzigartige Kundenerlebnisse. Wir identifizieren Ihre wichtigsten Kunden und deren Bedürfnisse und schaffen spezifische Angebote.</p> <p style="text-align: left;">Wir unterstützen Sie dabei, die Kompetenzen im Unternehmen aufzubauen, die für den optimalen Kundenkontakt an jedem Interaktionspunkt erforderlich sind.</p> <p style="text-align: left;">Wir helfen Ihnen, Ihre DNA neu zu programmieren, sodass Kunden und Mitarbeiter an erster Stelle stehen. Dabei fokussieren wir uns auf kurzfristige Ergebnisse, schaffen aber gleichzeitig eine langfristige Wachstumsgrundlage, indem wir Ihnen die Tools an die Hand geben, die Sie benötigen, um Veränderungen schnell zu erkennen und rechtzeitig darauf zu reagieren.</p> <p style="text-align: left;">Wir haben Methoden entwickelt, mit denen wir Kundenloyalität messen. Wir wissen, wie sich Kunden begeistern lassen und dadurch nicht nur zu einem Wettbewerbsvorteil werden, sondern in der Folge auch Basis für mehr Wachstum bei gleichzeitig geringeren Kosten sind.</p> <p style="text-align: left;">Bain-Partner und Buchautor Fred Reichheld begann seine Forschung zum Thema Kundenloyalität vor über 30 Jahren. Seitdem haben wir dazu drei <a href="/de/publikationen/bain-books/">Bücher</a> veröffentlicht und unsere Net Promoter Score℠-Methode entwickelt, die von führenden Unternehmen weltweit eingesetzt wird. Durch permanente Weiterentwicklung ist der Net Promoter Score heute ein veritables Managementsystem.</p> <p style="text-align: left;">Rob Markey, seit mehr als 20 Jahren Reichhelds Kollege bei Bain, schloss sich ihm als Co-Autor beim Buch &bdquo;The Ultimate Question 2.0“ an, das im September 2011 veröffentlicht wurde. Markey leitet das NPS<sup>®</sup> Loyalty Forum und ist Leiter unserer Praxisgruppe Kundenstrategie und -marketing.</p> <p style="text-align: left;">Für weitere Informationen besuchen Sie unsere <a href="https://www.netpromotersystem.com/de/">Website Net Promoter System℠</a>.</p> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section id="b9a3b604-79f3-40dd-aa05-100e61a35113" class="section featured-solutions column row"> <div class="section__midline-heading"> <h3 class="">Weitere Angebote</h3> </div> <div class="row small-up-1 medium-up-2"> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/go-to-market-strategy/" class="featured-solutions__card featured-solutions__card--large"> <h4 class="">Go-to-market Strategie</h4> <div class="featured-solutions__card-description"> Mit unserem Ansatz B2B Commercial Excellence können Unternehmen den Absatz ihrer Produkte steigern und profitabler gestalten, indem der Vertrieb den Kunden die richtigen Angebote zum richtigen Zeitpunkt und mit den dafür richtigen Preisen über die effektivsten Verkaufskanäle macht. </div> </a> </div> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/digital-customer-experience-transformation/" class="featured-solutions__card featured-solutions__card--large"> <h4 class="">Bain Simple & Digital</h4> <div class="featured-solutions__card-description"> Transform your customer experiences and deliver them at radically lower cost. </div> </a> </div> </div> <div class="row large-up-4 mobile-carousel" data-mobile-carousel> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/pricing/" class="featured-solutions__card featured-solutions__card--small"> <h4 class="featured-solutions__animated-text">Bain Preisgestaltung</h4> <span class="featured-solutions__placeholder-text" >Bain Preisgestaltung</span> <div class="featured-solutions__card-description"> Mit unserem Ansatz Pricing unterstützen wir unsere Kunden bei der Entwicklung und Umsetzung der richtigen Preisstrategie. </div> <span class="textlink textlink--cta"><span>Mehr erfahren</span></span> </a> </div> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/elements-of-value/" class="featured-solutions__card featured-solutions__card--small"> <h4 class="featured-solutions__animated-text">Bain Elements of Value®</h4> <span class="featured-solutions__placeholder-text" >Bain Elements of Value®</span> <div class="featured-solutions__card-description"> Mit dem Ansatz Elements of Value von Bain können Unternehmen ermitteln, was ihren Kunden wirklich wichtig ist und wie sich ihre Anforderungen am effizientesten erfüllen lassen – ganz gleich, ob es sich um das B2B- oder das B2C-Geschäft handelt. </div> <span class="textlink textlink--cta"><span>Mehr erfahren</span></span> </a> </div> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/kundenloyalitaet-und-net-promoter-system/" class="featured-solutions__card featured-solutions__card--small"> <h4 class="featured-solutions__animated-text">Net Promoter System℠</h4> <span class="featured-solutions__placeholder-text" >Net Promoter System℠</span> <div class="featured-solutions__card-description"> Konzentrieren Sie sich darauf, die leidenschaftliche Loyalität der Kunden zu gewinnen und gleichzeitig die Energie, den Enthusiasmus und die Kreativität der Mitarbeiter zu inspirieren, um profitables, nachhaltiges organisches Wachstum zu beschleunigen. </div> <span class="textlink textlink--cta"><span>Mehr erfahren</span></span> </a> </div> <div class="column"> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/marketing-excellence/" class="featured-solutions__card featured-solutions__card--small"> <h4 class="featured-solutions__animated-text">Bain Marketing Excellence</h4> <span class="featured-solutions__placeholder-text" >Bain Marketing Excellence</span> <div class="featured-solutions__card-description"> Mit dem Ansatz Marketing Excellence werden Mitarbeiter in die Lage versetzt, die Kunden richtig anzusprechen. Zugleich bauen sie zeitnah die dafür notwendigen Fähigkeiten auf. </div> <span class="textlink textlink--cta"><span>Mehr erfahren</span></span> </a> </div> </div> <div class="featured-solutions__see-more centered"> <a class="btn btn--secondary" href="/de/offerings/?filters=managementkompetenzen(294)" data-ctabuttonclick="true">Entdecken Sie unser weiteres Angebot </a> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="f20204d2-9262-4d6f-9c70-e69de3274a74" data-magellan-target="f20204d2-9262-4d6f-9c70-e69de3274a74"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Unser Ansatz</h3> <h3 class="showMobileTitle">Unser Ansatz</h3> </div> </div> <div class="medium-10 large-8 column overview--centered medium-centered">  <div id="basicTextBlockReadMore224073b5-1dc7-403a-952d-50a011bac1bd" class="overview--collapsible rte__heading rte__rte-table" data-toggler=".reading-more"> <p style="text-align: left;">Wir unterstützen unsere Klienten dabei, drei Bausteine eines kundenorientierten Wachstumsprozesses zu verwirklichen. Wir nennen das die 3D-Brille, mit der sich Probleme lösen und Chancen erkennen lassen. Wir unterstützen Unternehmen dabei:</p> <ul> <li>Eine <em>Kundenerfahrung</em> zu schaffen, die sich positiv vom Wettbewerberangebot unterscheidet und spezielle Kundenbedürfnisse erfüllt. Dazu werden die wichtigsten Kunden eines Unternehmens identifiziert und ihre Anforderungen mit einem einzigartigen Wertbeitrag gezielt adressiert.</li> <li><em>Die gemachten <em>Versprechen einzulösen</em> - durch den Aufbau von Fähigkeiten, die die Interaktionen mit den Kunden an jedem Kontaktpunkt optimieren.</em></li> <li><em>Kunden- und Mitarbeiterzentriertheit in die DNA des Unternehmens einbringen</em>. Wir konzentrieren uns sowohl auf kurzfristige Resultate als auch auf den Aufbau langfristiger Fundamente für Wachstum und wollen Unternehmen mit den notwendigen Fähigkeiten ausstatten, nah am Kunden zu bleiben und flexibel auf Änderungen zu reagieren.</li> </ul> <p><img style="float: left;" src="/contentassets/3e378b52a8654b2e8505c09d4c0289da/three_ds-1000-002.gif" alt="" width="1000" height="561" /></p> <p style="text-align: left;"><strong>NPS und Loyalty: </strong>Wir haben buchstäblich das Buch über Kundenloyalität geschrieben. Bain hat bewährte, firmeneigene Methoden entwickelt, mit denen sich Gesundheit und Wert der Kundenbeziehung diagnostizieren lassen. Wir sind erfahren darin, Customer Advocacy zugunsten von Wettbewerbsvorteilen einzusetzen, was organisches Wachstum zu geringeren Kosten beschleunigt. <br /><br />Der Bain-Partner und Autor Fred Reichheld startete seine bahnbrechenden Untersuchungen zur Kundenloyalität bereits vor über 30 Jahren. Seitdem hat Bain drei Bücher zum Thema herausgegeben und die Net Promoter Score(NPS)-Methode entwickelt. Führende Unternehmen weltweit haben NPS eingeführt und sich von Bain bei der Entwicklung und Implementierung von NPS begleiten und unterstützen lassen. Durch Weiterentwicklung und eingeflossene Erfahrungen hat sich der Net Promoter Score zu einem Managementsystem gewandelt. Mit zunehmender Erweiterung des Net Promoter<sup>®</sup>-Rahmens wird quasi jeder Teil eines Unternehmens einbezogen. <br /><br /><a title="Rob Markey" href="/de/our-team/rob-markey/">Rob Markey</a>, seit über 20 Jahren Kollege von Fred Reichheld bei Bain, ist neben Reichheld Mitverfasser des im September 2011 erscheinenden Buches <em>The Ultimate Question 2.0</em> (weitere Informationen sind auf der Internetseite <a title="Net Promoter System" href="https://www.netpromotersystem.com/de/" target="_blank" rel="noopener">Net Promoter System</a> zu finden). Rob Markey war auch ein wichtiger Leser und Ratgeber der ersten Ausgabe des Buches. Er leitet das NPS Loyalty Forum und ist zudem Leiter der Praxisgruppe Global Customer Strategy and Marketing bei Bain. </p> </div> <div class="column row overview__expander centered"> <a href="#" id="224073b5-1dc7-403a-952d-50a011bac1bd_readMore" class="overview__read-more" data-toggle="basicTextBlockReadMore224073b5-1dc7-403a-952d-50a011bac1bd"> Mehr erfahren <span class="icon-triangle-down"></span> </a> <a href="#" id="224073b5-1dc7-403a-952d-50a011bac1bd_readLess" class="overview__read-less" data-toggle="basicTextBlockReadMore224073b5-1dc7-403a-952d-50a011bac1bd"> Weniger anzeigen <span class="icon-triangle-up"></span> </a> </div> </div> </section> </section> <script nonce="H1xe4SHkMjSV4N2InBfQDFPqQGULcodW0qaTOLumbso="> document.getElementById("224073b5-1dc7-403a-952d-50a011bac1bd_readMore").onclick = function (event) { event.preventDefault(); } document.getElementById("224073b5-1dc7-403a-952d-50a011bac1bd_readLess").onclick = function (event) { event.preventDefault(); } </script> 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